Authenticity: The key to brand differentiation

In this episode Kevin walks through the importance of brand authenticity and the role it plays in differentiating your brand from your competitors.
If you are a creative service business you understand the intense competition for projects and landing your ideal clients. When every business is claiming to be creative, is a storyteller and uses the latest technology, the key to standing out is to find your authenticity and focus on your client needs.

You will learn the strategies and approach to finding your brand authenticity and how to use it to grow your business.

If you liked this talk find more talks from Kevin here:  www.youtube.com/@NiftyPicnicCreative

 

Check out our audio podcast Nifty Thinking: https://podcasts.apple.com/ca/podcast/nifty-thinking/id1680610153

 

For more information on Nifty Picnic Creative Consulting visit https://www.niftypicnic.com

 

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Host: Kevin Simcock

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