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February 12, 2025 • 45 mins

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Join me, Nik (https://x.com/CoFoundersNik), as I speak with James Camp (https://x.com/JamesonCamp), a serial entrepreneur who shares his journey from doing SEO as a teen to building and exiting multiple companies. James discusses his strategy of buying "unsexy" internet businesses, emphasizing cash flow, and leveraging distribution. He also delves into his past experiences in affiliate marketing, and his thoughts on the importance of a strong personal brand. We explore his future plans, which include a potential move into investment banking and a greater focus on content creation.

Questions this Episode Answers:

  • How can early experiences in SEO and affiliate marketing shape an entrepreneurial approach?
  • What are the advantages of acquiring "unsexy" internet businesses and focusing on cash flow?
  • How can distribution channels be leveraged to drive growth and find new business opportunities?
  • What are the key differences between product-focused tech companies and those focused on customer acquisition?
  • How can personal brand be a competitive advantage when attracting investors and building a business?

Enjoy the conversation!
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This week we covered:

00:00 Highlights
00:29 Introduction and Early Ventures
00:58 Transition to Unsexy Internet Businesses
03:28 Current Portfolio and Investments
06:24 Lessons from Aggregating Small Businesses
10:10 Early Entrepreneurial Journey
13:40 Nightclub Promoter to Entrepreneur
15:58 Challenges and Setbacks
18:22 Focus on Distribution and Customer Acquisition
22:12 Debating Pronunciations and Stock Market Comparisons
23:10 The Value of Distribution and Course Selling
24:56 Personal Branding and Polarizing Marketing
28:07 Financial Goals and Realistic Expectations
35:29 Investment Strategies and Business Models
40:20 The Concept of Wrappers in Business
43:32 Future Plans and Midlife Reflections

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