196 - His Cold DMs Got Him GaryVee, Rick Ross & Larry King with Casey Adams

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Join me, Nik (https://x.com/CoFoundersNik), as I interview Casey Adams (https://x.com/CaseyAdams). This episode dives into Casey's incredible journey, starting his podcast at just 17 years old after a football injury led to an unexpected identity shift.

Discover how he transitioned from running a Facebook ad agency at 16 to becoming a serial entrepreneur, landing guests like Larry King and Rick Ross, and leveraging his show to raise $1.5 million for his company, MediaKits. We explore his unique strategies for cold outreach and securing high-profile guests, the power of founder-led content as a new form of SEO for businesses, and the vision behind his latest venture, Listener.com – an AI Listener Analytics platform set to revolutionize how podcasts measure their impact and value in a changing media landscape.

listener.com

Questions This Episode Answers:
How can an early life setback like a sports injury become a pivotal moment for an entrepreneurial journey?
What tactical approaches can you use for cold outreach to book high-profile guests or connect with influential people?
How can a podcast act as a "flywheel" for business growth, attracting investors and creating new opportunities?
Why is founder-led content becoming increasingly crucial for customer acquisition and brand differentiation in today's market?
How can new AI-powered analytics tools help podcasters and businesses truly understand and monetize their audience beyond simple download numbers?

Enjoy the conversation!

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This week we covered:

00:00 The Journey of a Young Podcaster
02:54 Overcoming Adversity and Finding Purpose
05:49 The Evolution of Podcasting and Networking
09:08 Building a Business from Passion
11:57 The Impact of Early Success
14:49 Lessons from Reaching Out to Influencers
18:06 The Role of Media in Modern Business
29:25 From Podcasting to Live Events
32:22 Building Relationships Through Events
35:15 The Art of Outreach and Connection
38:38 The Importance of Listening
40:06 Launching Listener.com
44:21 The Vision Behind Listener.com
50:56 The Future of Podcasting and Analytics