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Join me, Nik (https://x.com/CoFoundersNik), as I interview Steve Hunsaker (https://x.com/stevehunsaker1). In this episode, we dive into the "sexiest, unsexiest business": home services!
Steve, a veteran of three successful businesses including one that pulled in $800,000 in two months, challenges the norm. He argues why smaller home service companies should ditch pricey ad agencies and embrace DIY Meta Ads.
Learn his unique approach to marketing that prioritizes founder-led content, leverages powerful on-site organic strategies, and achieves remarkable ROAS. Get ready to transform your customer acquisition!
Questions This Episode Answers:
• Why should small home service businesses avoid ad agencies for marketing?
• How can home service businesses effectively run Meta Ads (Facebook/Instagram) themselves?
• What specific on-site strategies can generate organic leads and referrals?
• How does speed to lead impact customer acquisition costs in home services?
• If starting over, what blue collar trades offer the best opportunities today?
Enjoy the conversation!
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Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.
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This week we covered:
00:00 – The Grim Reaper of Ad Agencies
02:47 – Unsexy Business: $4M in Home Services
06:00 – How to Sell $50K Without Sales Calls
08:50 – Paid Ads: What Actually Works in 2025
12:09 – Why DIY Marketing Still Wins
14:51 – Scaling to $4M with 40% Margins
18:07 – Dealing with Competition & Staying Profitable
20:57 – Understanding ROAS & CAC Like an Operator
23:43 – Ad Campaigns That Actually Convert
27:01 – Lessons from Losing $100K on One Deal
29:49 – Final Advice for Operators & Founders
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