🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨
Join me, Nik (https://x.com/CoFoundersNik), as I interview Nick Connelly (https://x.com/@niconley), an incredible newsletter entrepreneur who went from Amazon Product Manager to selling $1M in newsletter ad sponsorships in just nine months!
We break down how to start a newsletter business from scratch, email marketing for beginners, why powerful newsletter lead magnets are the key to building trust, and how to monetize newsletters.
Nic reveals his email marketing strategy for growing his B2B newsletter, The Follow-Up, to over 22,000 subscribers by breaking down his online newsletter business model. Plus, he shares the newsletter tool he built (newsletterads.co), which lets you reverse engineer Facebook ads for newsletter marketing campaigns from top newsletter businesses.
We also discuss Nic’s newsletter content strategy, why local newsletters have scaling limitations compared to B2B newsletter opportunities, the power of organic newsletter growth, email list building strategies, and how AI tools like Heygen are revolutionizing content creation.
Questions This Episode Answers:
• How can newsletter lead magnets boost email marketing ROI and build audience trust?
• What's the secret to effectively using Facebook ads to acquire newsletter subscribers?
• How to use a newsletter monetization tool to see what email marketing strategies work?
• Why might a B2B newsletter be a higher-leverage business than a local newsletter?
• How does newsletter growth differ between organic vs paid newsletter marketing?
• How can AI avatars help content creators scale their organic reach on platforms like Instagram and TikTok?
Enjoy the conversation!
__________________________
Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.
__________________________
MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe
Spotify: https://tinyurl.com/5avyu98y
Apple: https://tinyurl.com/bdxbr284
YouTube: https://tinyurl.com/nikonomicsYT
__________________________
This week we covered:
00:00 The Cheat Code of Newsletters
02:55 From Amazon to Entrepreneurship
05:48 Understanding Newsletters and Their Growth
08:42 Monetizing Newsletters: Strategies and Insights
12:01 Building Trust Through Lead Magnets
14:54 The Importance of Offers in Advertising
17:46 Growing Your Newsletter Audience
20:40 Local Newsletters vs. B2B Newsletters
23:57 Identifying Your Niche and Market Potential
26:45 Starting a Newsletter: The Process
30:01 Creating a Service-Based Newsletter
32:56 Organic Growth vs. Paid Advertising
35:49 Leveraging AI for Content Creation
38:42 Conclusion and Call to Action
Popular Podcasts
Fudd Around And Find Out
UConn basketball star Azzi Fudd brings her championship swag to iHeart Women’s Sports with Fudd Around and Find Out, a weekly podcast that takes fans along for the ride as Azzi spends her final year of college trying to reclaim the National Championship and prepare to be a first round WNBA draft pick. Ever wonder what it’s like to be a world-class athlete in the public spotlight while still managing schoolwork, friendships and family time? It’s time to Fudd Around and Find Out!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!