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November 30, 2025 11 mins

What you’ll learn in this episode:
● The real reason clients push back and it’s not what you think
● How to navigate emotional conversations with ease using the CPI model
● The psychology behind resistance and how to transform it into agreement
● A behind-the-scenes look at launching high-converting sales campaigns
● How to use A/B testing with text messaging scripts to improve response rates
● The “duck and tickle” method for defusing tough conversations

To find out more about Dan Rochon and the CPI Community, you can check these links:

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