The Business of Good

Ever wondered what really happens at a business retreat? In this episode, I’m taking you behind the scenes of my annual Legacy Mastermind Retreat — three days of courage, visibility, connection, and transformation.

You’ll get a sneak peek into how I structure the retreat, the guest experts joining us, and the little touches that make it so special. But I won’t just give you a look inside Legacy — I’ll also show you how to create you...

If you’ve been in the nonprofit space for any length of time, chances are you’ve been handed advice that sounded inspiring… but in practice left you spinning your wheels.

I know I have. In fact, there are four pieces of advice I’ve heard over and over again that I believe are more harmful than helpful — especially if you’re trying to grow your revenue in today’s world.

The tricky part? This advice is everywhere. You hear it at confer...

Sales copy can make or break your business. For years, I wrote all of mine—emails, opt-ins, and sales pages—and I thought I was doing just fine. But here’s a hard truth I had to face... even good DIY copy was holding me back.

For the first time, I hired a professional copywriter, and the results were game-changing. In this episode, I’m pulling back the curtain on why I’ll never write my own sales copy again—and what happened when I ...

If you’ve ever spent hours pulling together a nonprofit newsletter — only to feel like no one’s reading it — you’re not alone. For years, I felt the exact same way.

Back when I was leading a nonprofit, the newsletter was my least favourite task. Month after month, I’d open up Mailchimp, stare at that empty template, and wonder how I was going to fill it this time. I’d cram in updates, events, and a message from the director, but dee...

Ever freeze up when it’s time to write a sales page, record a podcast, or share something on social — and suddenly you can’t think of a single story to tell? 

You’re not alone. 

Stories are the heart of marketing and sales, but without a system, they’re easy to forget.

In this episode, I’m sharing the exact process I use to collect and organize stories so they’re always ready when I need them. You’ll learn how to spot the stories hidi...

I love a good quiz! 

But not the kind you find in the back of a magazine — the kind that gives you real clarity about your next move as a nonprofit leader.

When I was running my first nonprofit, I spent years hustling for growth in all the wrong places. I was chasing grants, pulling off big events, and working myself to the bone — but no matter how hard I tried, it always felt like we were running in circles. 

Everything changed the m...

Imagine this... 

You’ve got a program you’re excited to launch. You’ve been showing up for your audience, sending emails, posting on social, maybe even running a few webinars.

You know your people are out there—but when it comes to planning your content runway, you’re stuck wondering: What do I say each week?

This is such a common problem—and the good news is, there’s a simple solution!

It’s called the five stages of awareness, and onc...

If you’ve ever wondered if you can grow a meaningful platform without chasing algorithms, follower counts, or cookie-cutter strategies… this episode is for you.

Sarah Robertson-Barnes has done exactly that. 

As the founder of Sustainable in the Suburbs, Sarah has become a leading voice in sustainable living for suburban families — not because she followed every “growth hack” in the book, but because she stayed true to her values and ...

Ever poured your heart into growing your list, only to hear crickets when launch day came? I’ve been there too—more than once.

In this episode, I’m pulling back the curtain on the 60-day runway I use to make sure my launches don’t just feel good, but actually work. 

At the heart of it? 

A lead magnet that’s more than a freebie—it’s the first step toward the transformation you’re selling.

You’ll learn how to...

✨ Build a resource that co...

Most nonprofits don’t fail because of weak missions or lack of passion. They stall out because they’re using strategies that simply don’t work anymore.

When I was leading my first nonprofit, I did everything the traditional playbook told me to do — events, grants, constant hustling. 

And yet, no matter how hard I pushed, growth felt impossible. It wasn’t until I questioned those old strategies and shifted into modern ones that things...

You’ve probably been told that Instagram is where you have to be, or that TikTok is the only way to grow fast. 

But what if the real secret to visibility, authority, and opportunities is sitting right under your nose… on LinkedIn?

I used to think LinkedIn was just for résumés and recruiters—but today, it’s one of the most powerful places to grow your business and get noticed as a thought leader. 

And the best part? Only 1% of users ar...

If you’ve ever wondered whether a mastermind could really move the needle in your business—this episode is for you.

I’m pulling back the curtain on what masterminds are, why they matter, and how they’ve shaped both my own journey as a participant and as the leader of Legacy, my mastermind for purpose-driven entrepreneurs.

You’ll hear the founder story behind Legacy, the unique way it blends mentorship with peer support, and how being...

If you’ve been feeling the end of summer slump or wondering how to make the last few months of the year really count, this episode is your quick reset button.

August is the perfect time to step back, breathe, and make sure you’re focused on the things that will actually move the needle. In this episode, I’m sharing my go-to 20-minute business check-in — the exact review I use to see what’s working, what’s not, and where my energy ne...

What comes to mind when you hear the word philanthropy?

If your brain goes straight to billionaires, black-tie galas, or foundations with marble walls... you’re not alone.

But that version of philanthropy? It’s outdated—and it’s holding too many of us back from stepping into the impact we’re meant to make.

In this episode, I’m breaking down what modern-day philanthropy really looks like—and how to start living it, even if you’re early...

After sharing the story behind my evolution on my last episode, the questions started rolling in—DMs, emails, voice notes.

 “Are you still working with entrepreneurs?”
 “Is this just for nonprofits now?”
 “What’s actually changing?”

In this episode, I’m answering all of it.

I’m walking you through the next chapter of my business—what’s changing, what’s staying the same, and how I’m expanding to serve both purpose-driven entrep...

Something’s been shifting behind the scenes… and today, I’m finally putting words to it.

In this episode, I’m sharing the real story behind the pivot I’m making in my business—the moment that sparked it, the deeper reason behind it, and how it’s going to help you build a more sustainable, purpose-driven business that gives back.

If you’ve ever felt like something was missing in the work you do—or you’ve been craving more impact, more...

What happens when you’ve spent your whole career doing meaningful work… but you’re still underpaid, undervalued, and quietly burning out?

This week, I’m joined by Kim Kiel—a brand voice expert, copy coach, and former nonprofit pro who walked away from a 20-year mission-driven career to start something of her own.

At 42, with two young kids and no plan B, Kim left the “safe” path. What followed was a powerful unlearning of everything ...

If you’ve ever felt called to create real change in the world—but ended up overwhelmed, burned out, or unsure of where to start—this episode is for you.

I’m pulling back the curtain on what it actually takes to lead with purpose.
Because after founding three nonprofits and raising millions for causes I believe in, I can tell you this with certainty: passion isn’t enough.

In this episode, I’m sharing the five biggest lessons I le...

Hate writing sales copy? You’re not alone.

For a lot of purpose-driven entrepreneurs, writing a sales page feels like stepping into someone else’s shoes—and not in a good way. The language feels forced. The tone doesn’t sound like you. And somewhere in the back of your mind, you’re wondering… Do I really have to use these tactics to make a sale?

In this episode, we’re flipping the script on everything you think you have to do when it...