In this episode of No Business Being A Castano, Amy and Jono sit down with Jay Lyon—the model, musician, and early-2000s reality TV heartthrob who left the fame game behind to build a quiet empire in the fine art world.From chaotic MTV love triangles to million-dollar Basquiats, Jay opens up about his evolution—how a deep love for culture (and early mornings) took him from LA party scenes to art advising for private collectors across the globe.This episode is equal parts nostalgic, grounded, and unexpectedly wise—proof that your second act can be more meaningful than your first. Timestamps:
00:50 – Jay’s early days in music & modeling
04:30 – Behind the scenes of The Hills & reality TV burnout
08:10 – Discovering meditation, purpose & early wakeups
11:25 – Entering the fine art world through instinct, not ego
15:10 – The link between art, emotion & connection
19:40 – Jono asks: Can hustle and peace exist at the same time?
23:00 – Jay on slowing down, staying sharp & showing up
Follow Jay:
instagram.com/iamjaylyon
Follow Jono & Amy:
instagram.com/jonocastanoacero
instagram.com/amycastano
Stay curious:
instagram.com/curiousmediahq (edited)
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