December 4, 2023 • 18 mins
Are you a coach who's tempted to take a break during the holiday season, believing the myth that 'no one buys during the holidays'?
Buckle up because we're about to turn that myth on its head!
We discuss why it's critical to keep your business engine revving during this season with five compelling reasons.
More importantly, we unpack the potential that lies within this season for business growth, especially in the coaching industry.
It's time to put the pedal to the metal.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
So, Ryan, you know what I notice sometimes around
this time of year.
And I'm talking about myself.
I'm talking about myself mostly.
Speaker 2 (00:09):
What do you notice?
Speaker 1 (00:11):
I notice that I just want to take my foot off the gas
in my business.
I just want to take some timeoff in December.
And then I saw you post theother day a wonderful reminder
about how this is the time ofyear where we should actually be
putting the pedal to the metal.
Speaker 2 (00:29):
Yeah.
Speaker 1 (00:29):
And it's great.
It's a great reminder andsomething that we should talk
about on the podcast.
Speaker 2 (00:35):
Yeah Well, and the spirit of the post, which was
not one of my public posts, thatpost was actually in one of the
private groups, the sanctuarygroup.
The spirit of the post was notthat, hey, you have to keep
working real hard through theholidays, because that's not the
message.
The message is, if you're goingto take time off at the
(00:56):
holidays, let it be becauseyou're choosing and doing so
with conscious intent to take abreak so you have more time at
home or whatever.
And the warning is toentrepreneurs, and especially
coaches, is that it's a myththat you might as well take, you
(01:18):
know, step back from businessaround the holidays, because in
quotes here, nobody is buyingaround the holidays, right.
And what I put in the post islike oh, nobody buys around the
holidays because they need tospend all their money on
Christmas, and then nobody buysin January because they spent
all their money on Christmas.
(01:39):
And this is a myth and you know,and people fall for it.
And then those who you knowdon't pay attention to the
silliness go and capitalize andthrive, right.
And if you want to take a breakduring the holidays, you know,
by all means, but don't feel youmust just because somebody says
(02:02):
oh, you're not going to makeany sales in December or in
January or in March because it'sMarch break, or in July or
August because it's summer, orin September because the kids
just went back to school, likethere's like yeah there's no
months left after all these, youknow excuses, right, yeah,
there's many reasons why peoplearen't going to buy, but there
are many people who will buy atthis time of year and we have a
(02:27):
list to discuss why you want toput the pedal to the metal and
capitalize on this month thatmany people just decide that
they can't sell.
You're darn right.
We have a list.
Speaker 1 (02:41):
Yeah, we got a list of five things.
Speaker 2 (02:43):
Five things Thing.
Number one Owl Hot Water Bottle.
What was that?
Thing, or was it an Owl or alobster?
Speaker 1 (02:51):
Lobster.
It was like a lobster cozy foryour heating pack.
Speaker 2 (02:57):
It was a pelican shaped refrigerator for your eye
cream.
Yeah, something like that.
No, that's not the list, that'slast week's list.
That was last week.
That was the gifts.
Speaker 1 (03:09):
This is the gifts for you.
This is the gift that's goingto keep on giving if you put the
pedal to the metal in Decemberand January.
Speaker 2 (03:18):
Absolutely.
Thank you.
All right, let's get into thelist and this is the list of
good reasons to keep marketingin your coaching business during
the holidays and keep your footon the pedal.
Speaker 1 (03:34):
Yeah.
Speaker 2 (03:35):
All gas, no brakes.
Speaker 1 (03:36):
Pedal to the metal.
Speaker 2 (03:37):
Yeah.
Speaker 1 (03:38):
Okay, let's get in there.
Number one is increased stressand need for support.
This is good, because, I mean,I don't know about you, but I
find the holidays very stressfulbecause there's lots of
expectations, there's lots ofpeople who wanna like hang out
with you and see you.
There's like gifts to purchaseand like the perfect gift to
(04:00):
purchase for that person andthis person right.
So when we're dealing with likeall this stress, I mean, who
wouldn't want a hypnosisrecording to calm their
neurology during the holidays?
That's something that you couldsell, right.
Speaker 2 (04:19):
Yeah, yeah, so depending on what kind of coach
you are, there could be anincrease in demand for your
coaching, for your services oryour hypnosis.
If you're a hypnotist orwhatever, yeah, and maybe if
you're a business coach, there'san increase too because of
these myths about how you can'tbe successful around the
(04:41):
holidays, right?
Speaker 1 (04:42):
So yeah, oh, that's a good idea.
Yeah, yeah, yeah, I think beingI mean this is coming in.
Maybe I won't say it is that athing.
I thought being visible wassomething.
But if you're being visible andshowing people, for example on
social media, how you can helpthem cope with the holidays,
reduce stress, feel really good,helping them with like
(05:09):
interpersonal communication,like everybody has to, like see
extended family over theholidays, this is a time to
capitalize on.
Like, if that's the type ofcoach you are, this is the time
to capitalize on all of that.
Yeah, for sure, because peopleare gonna be looking for it and
they may not be like looking forit, but if you're visible with
(05:31):
it, then they will find you.
Speaker 2 (05:34):
Yeah, yeah.
Speaker 1 (05:35):
You know what I mean?
I think, yeah, that's probablyone of the more.
Speaker 2 (05:39):
we got a good list here.
I think that's one of the moreobvious ones, right?
Yeah, that one shouldn't be asurprise.
Not everybody, but a lot ofpeople increase stress, increase
pressure around the holidaysand you wanna be there to
support them if that's your job.
Speaker 1 (05:53):
Yeah, boom, okay, okay, what's?
Speaker 2 (05:57):
number two.
Number two is remember theholiday season means New Year's
resolutions are coming right.
There's a lot of people giveothers slack for New Year's
resolutions, which I'm gonna goahead and say don't do that.
If people are making an effortto work out more in the new year
or whatever they wanna do inthe new year quit smoking,
(06:20):
whatever there's no need to talkabout what your opinion is
about New Year's resolutions.
Support them.
I'm talking to people ingeneral right now.
Support these people, supportyour friends and family.
Yeah, and if you're aprofessional supporter, know
that around this time of year,people are thinking about their
goals for the new year.
People wanna achieve a newlevel of fitness, people wanna
(06:44):
leave old habits behind, and ifyou're a coach that normally
helps people with those sort ofthings, now's a great time to
remind people that you helppeople with those sort of things
, because the timing might beperfectly in alignment with them
making a decision to takeaction.
Yeah, totally, I mean what moreIf you're a personal trainer,
(07:07):
right.
Speaker 1 (07:08):
Yeah, if you're a personal trainer.
If you help people quit smoking, if you help people quit any
bad habit like sugar, alcohol,smoking.
What else is there?
Speaker 2 (07:18):
I don't know what it Sweets Nail-biting.
Speaker 1 (07:22):
Yeah, nail-biting all kinds of things.
Speaker 2 (07:24):
Road rage?
I don't know.
Speaker 1 (07:26):
Yeah, road rage.
Or maybe you just want to turna leaf in the new year and help
people with their financialgoals or help people with their
business goals, or whatever itmight be.
But people are ripe and readyand I think we were talking
about this before we got onrecording but hold them
accountable, because that's whatpeople need.
They don't need the informationI mean we live in.
(07:47):
We have so much information atour fingertips.
People need to be heldaccountable and need to be
supported and feel like they'renot alone in that endeavor of
resolving something that they'rehaving trouble with.
Speaker 2 (08:01):
Yeah, absolutely.
Speaker 1 (08:04):
Okay.
So number three is well, it'salso like a seasonal marketing
opportunity.
People are buying gifts, so whynot give the gift of coaching?
Right there's?
I think giving coaching to afriend would be an awesome gift
(08:26):
if that's something that theyreally really want, or if you
know that they're strugglingfinancially to afford a coach.
Right, maybe you could offersome money towards this program
that they really want, orsomething like that.
I really want this face yogaworkout.
Speaker 2 (08:44):
Yeah.
Speaker 1 (08:44):
And I really don't want to pay for it, but I would
love to get that as a gift.
Speaker 2 (08:48):
Yeah, face yoga, yeah .
So there's two sides to thisone.
There's the gift giving side,and I'll tell you please don't
give me coaching as a giftanybody.
Maybe it's some of your friends.
It's appropriate, you got toknow, though, because I don't
just want some random coach.
I'm very selected with who Iwant to be coached by, and
(09:10):
hypnotherapy is to buy and allthat stuff, but that's me right.
But there are many times whenit would be appropriate to give
that as a gift.
So make sure the person you'regiving it to actually wants it
and will use it is the big tip.
But the other side of this isseasonal marketing opportunities
(09:31):
, right?
This is the one time of theyear that you can have a
Christmas sale or a holiday saleor whatever sale, right?
Or you can have Santa Clausrelated content coming out.
This season just presents allthese new opportunities for
metaphors to share and differentstyles of marketing and
(09:52):
different people gathering indifferent ways that could
facilitate the sharing ofinformation in a different way.
Speaker 1 (09:59):
Well, just like we did the gift guide last week,
right?
Speaker 2 (10:03):
Exactly.
Speaker 1 (10:05):
Seasonal marketing opportunity that we capitalized
on.
Yeah, I mean not reallycapitalized, but I mean we used
it as like content.
Speaker 2 (10:13):
Yeah, I mean, and a lot of people do this, a lot of
organizations do this with greatsuccess, right?
Think about the Salvation Army.
I think it's the Salvation Army, where they have the people
standing in street corners withthe bells and people give money,
right, yeah, why do they dothat only at this time of the
year?
Well, because it's a specialtime of the year, right?
Speaker 1 (10:34):
Yeah, people are in the giving sphere.
Yeah, yeah, okay, yeah.
You could do anything.
You could actually raise moneytoo to give to some sort of
organization.
Run a workshop and the proceedsgo to.
Speaker 2 (10:49):
Save the whales.
Speaker 1 (10:51):
Salvation Army or whatever.
Speaker 2 (10:52):
Salvation Army, okay, okay.
Speaker 1 (10:54):
Number four.
What's number four?
Speaker 2 (10:59):
Number four is staying top of mind.
This is really good.
This is a really important one,as if you're an online marketer
, particularly, and you'replaying the social media game,
disappearing for any amount oftime usually does not work in
your favor.
Speaker 1 (11:13):
Yeah.
Speaker 2 (11:15):
Okay, you know how some of the coaches will not
host on social media for three,four weeks at a time.
Just disappear.
That halts your momentum and itallows you to fall out of top
of mind for people who have beenfollowing you, people who are
becoming more and moreinterested in you.
Maybe they were building up tobooking a call with you or
(11:37):
showing interest and then all ofa sudden you disappear.
You go back to zero in a lot ofpeople's minds when you do that
.
So just because it's theholiday, yeah, maybe some people
aren't going to invest duringthe holidays, but if you stay
top of mind by not disappearing,maybe they're going to invest
on January 1st with you, andmaybe they're significantly less
(11:58):
likely to do that if youdisappear for the entire month
of December.
So something to think about.
Speaker 1 (12:05):
Yeah, there's a lot of idle time too during the
holidays because people are offwork.
If you're working a corporatejob, oftentimes they take that
week off between Christmas andNew Year's too.
So people are just hanging out,they're bored, they're on their
phones and if you justdisappear, then that other coach
(12:26):
who is visible during that timeis going to get their attention
.
So you don't have to be goingcrazy posting all kinds of
content, but stay in touch withyour community.
I think is the message here.
Speaker 2 (12:41):
Yeah, I would agree.
I would agree, and thatactually is also point.
Speaker 1 (12:46):
number five on the list is that there's lots of
yeah, I didn't even know thatthere is a down.
Speaker 2 (12:52):
There's downtime for a lot of people.
You know a lot of people aroundthe holidays have two weeks off
, three weeks off, maybe they.
Maybe now is the time that theydo have time to Consume your
content and learn about you.
And again, maybe it's not,maybe they may or may not reach
out To book a call with you, butmaybe now's the time they're
gonna be in the learning phaseand the research phase and you
(13:13):
know, again, you want to bethere and be visible so that
when they make that decision,maybe the decision is gonna be
to work with you totally well.
Speaker 1 (13:23):
The first time I invested in like a, like a high
ticket coach, I guess, if youwant to call it that Was just
before the holidays.
Yeah yeah, it was perfect.
I remember having a discoverycall with my Christmas tree in
the background and she was like,oh, look at how nice your house
is, and you know.
And then we started workingtogether Like right after that.
(13:48):
So yeah, I was in the market.
Speaker 2 (13:56):
Yeah, so there you go , there's five reasons to keep
your foot on the gas.
Don't let the dream die.
That's a good expression, butdon't let the dream die.
If you're in business, be inbusiness.
Unless you are, with intent andconscious awareness, choosing
(14:18):
to take time off, then sure.
Yeah yeah, do do what you want,but don't think, you know, oh,
it's the holidays, oh it'sJanuary, it's the dead season,
or whatever.
If you believe that it becomestrue.
Speaker 1 (14:32):
Mm-hmm, yeah, yeah, I Just keep showing up like it's
December.
I just keep showing up December, january, february, march.
They're all the same to me.
Speaker 2 (14:45):
Yeah, you know exactly when you love what you
do.
It's.
It's easy to do that.
Yeah, yeah even, even if, evenif you go through a lean phase.
You know, I love what you do.
You keep showing up.
Speaker 1 (15:02):
Yeah, I just want to help people, and I imagine most
of our listeners do too.
Speaker 2 (15:08):
Yeah, there you go.
Okay we got the list.
I think we got the point across.
Speaker 1 (15:13):
I think we did, yeah, so keep your foot on the gas
Pitch.
Your offers have discoverycalls, if that's what you do.
Speaker 2 (15:21):
Yeah, keep on rocking in the free world.
Speaker 1 (15:24):
Yeah, and if you have a face yoga workout that you
want to just gift me for free,I'll take it happily.
Speaker 2 (15:31):
Yeah, alina banks in the market for face yoga,
routine training, experience,whatever.
Speaker 1 (15:37):
So yeah, I'm really into it right now.
Speaker 2 (15:39):
Yeah, there you go, cool, Anything else.
What do you got going on thesedays?
Speaker 1 (15:47):
I'm still trying to come up with a way to explain
these things in a way that makessense to people, because I know
when I say breakthrough,they're like what the heck is
that.
But basically, if there'sanything in your life that feels
stuck, or if you keep noticingthat you're experiencing the
same thing year over year, thenthis is the type of session that
you need, because this is goingto get you unstuck.
(16:08):
This is going to get you movingyourself to your goals, what
you want, and I'm selling themfor $650 until the end of the
year, which is like a really bigsteal, because this is
life-changing work.
Speaker 2 (16:23):
Yeah, so yeah, that is a huge steal.
Yeah, and LP breakthrough witha master practitioner you could
easily pay five grand.
Yeah for that.
I don't do breakthroughsanymore.
I used to offer those when Istarted out in coaching and,
yeah, that's kind of the goingrate 5k plus USB To reveal some
(16:48):
pricing information, anyways.
But it is a powerful process.
You know, I went through acouple of my own when I was in
training to be a practitioner, amaster practitioner and trainer
and it really is life-changing.
It's hard to explain what it'slike until you go through it,
but it does.
It is.
You know, one breakthrough withan LP master prac is it's
(17:10):
getting to the next level inLife.
For a lot of people it's reallyfascinating.
Speaker 1 (17:16):
Yeah, it's really great.
And there, and the reason I'moffering it at this rate too is
not because I'm downsellingMyself or because I don't think
that I'm good enough.
I'm really doing it becausenumber one, I have hours to
fulfill.
Speaker 2 (17:31):
Yeah.
Speaker 1 (17:31):
So I want as many hours.
I want to fulfill those hoursbefore the end of this year,
which is why I'm reducing thecost and I want to help people,
especially right now, at thistime of year, because I know a
lot of people are going throughall kinds of stuff, and so I
want it to be reachable.
But in the new year my pricewill be going up to 1500.
Speaker 2 (17:52):
Yeah, yeah.
Speaker 1 (17:54):
So get in now, or at least book it now at 650.
You don't have to get starteduntil January if you don't want
to, but I highly recommend youjust get it done in December.
Don't take your foot off thegas.
Speaker 2 (18:06):
Yeah, exactly Cool.
And then, if you want to helpwith social media, join my
simple social sanctuary.
Just recently hit 200 activemembers.
Speaker 1 (18:17):
Amazing Congrats In the sanctuary.
Speaker 2 (18:20):
The majority of them are hypnotherapists and there's
some coaches in there and someNLP practitioners.
But it's a good time.
It's a good time I'm having fun, people are having a great time
growing their business onsocial media.
So, yeah, that's what I got andI guess that's it.
Speaker 1 (18:36):
Yeah, that's it Happy .
Speaker 2 (18:37):
I mean, we'll have another episode or two before
Christmas.
Speaker 1 (18:40):
but oh, yeah, definitely.
Speaker 2 (18:42):
Happy, everything.
Speaker 1 (18:43):
Happy people Happy everything.
Speaker 2 (18:46):
Be kind to animals, everyone, or else I'll find you.
No, that was not a threat.
Okay, that's it Okay.
Speaker 1 (18:55):
I see, okay, mark.
So, Ryan, you know what I notice sometimes around
this time of year.
And I'm talking about myself.
I'm talking about myself mostly.
Speaker 2 (00:09):
What do you notice?
Speaker 1 (00:11):
I notice that I just want to take my foot off the gas
in my business.
I just want to take some timeoff in December.
And then I saw you post theother day a wonderful reminder
about how this is the time ofyear where we should actually be
putting the pedal to the metal.
Speaker 2 (00:29):
Yeah.
Speaker 1 (00:29):
And it's great.
It's a great reminder andsomething that we should talk
about on the podcast.
Speaker 2 (00:35):
Yeah Well, and the spirit of the post, which was
not one of my public posts, thatpost was actually in one of the
private groups, the sanctuarygroup.
The spirit of the post was notthat, hey, you have to keep
working real hard through theholidays, because that's not the
message.
The message is, if you're goingto take time off at the
(00:56):
holidays, let it be becauseyou're choosing and doing so
with conscious intent to take abreak so you have more time at
home or whatever.
And the warning is toentrepreneurs, and especially
coaches, is that it's a myththat you might as well take, you
(01:18):
know, step back from businessaround the holidays, because in
quotes here, nobody is buyingaround the holidays, right.
And what I put in the post islike oh, nobody buys around the
holidays because they need tospend all their money on
Christmas, and then nobody buysin January because they spent
all their money on Christmas.
(01:39):
And this is a myth and you know,and people fall for it.
And then those who you knowdon't pay attention to the
silliness go and capitalize andthrive, right.
And if you want to take a breakduring the holidays, you know,
by all means, but don't feel youmust just because somebody says
(02:02):
oh, you're not going to makeany sales in December or in
January or in March because it'sMarch break, or in July or
August because it's summer, orin September because the kids
just went back to school, likethere's like yeah there's no
months left after all these, youknow excuses, right, yeah,
there's many reasons why peoplearen't going to buy, but there
are many people who will buy atthis time of year and we have a
(02:27):
list to discuss why you want toput the pedal to the metal and
capitalize on this month thatmany people just decide that
they can't sell.
You're darn right.
We have a list.
Speaker 1 (02:41):
Yeah, we got a list of five things.
Speaker 2 (02:43):
Five things Thing.
Number one Owl Hot Water Bottle.
What was that?
Thing, or was it an Owl or alobster?
Speaker 1 (02:51):
Lobster.
It was like a lobster cozy foryour heating pack.
Speaker 2 (02:57):
It was a pelican shaped refrigerator for your eye
cream.
Yeah, something like that.
No, that's not the list, that'slast week's list.
That was last week.
That was the gifts.
Speaker 1 (03:09):
This is the gifts for you.
This is the gift that's goingto keep on giving if you put the
pedal to the metal in Decemberand January.
Speaker 2 (03:18):
Absolutely.
Thank you.
All right, let's get into thelist and this is the list of
good reasons to keep marketingin your coaching business during
the holidays and keep your footon the pedal.
Speaker 1 (03:34):
Yeah.
Speaker 2 (03:35):
All gas, no brakes.
Speaker 1 (03:36):
Pedal to the metal.
Speaker 2 (03:37):
Yeah.
Speaker 1 (03:38):
Okay, let's get in there.
Number one is increased stressand need for support.
This is good, because, I mean,I don't know about you, but I
find the holidays very stressfulbecause there's lots of
expectations, there's lots ofpeople who wanna like hang out
with you and see you.
There's like gifts to purchaseand like the perfect gift to
(04:00):
purchase for that person andthis person right.
So when we're dealing with likeall this stress, I mean, who
wouldn't want a hypnosisrecording to calm their
neurology during the holidays?
That's something that you couldsell, right.
Speaker 2 (04:19):
Yeah, yeah, so depending on what kind of coach
you are, there could be anincrease in demand for your
coaching, for your services oryour hypnosis.
If you're a hypnotist orwhatever, yeah, and maybe if
you're a business coach, there'san increase too because of
these myths about how you can'tbe successful around the
(04:41):
holidays, right?
Speaker 1 (04:42):
So yeah, oh, that's a good idea.
Yeah, yeah, yeah, I think beingI mean this is coming in.
Maybe I won't say it is that athing.
I thought being visible wassomething.
But if you're being visible andshowing people, for example on
social media, how you can helpthem cope with the holidays,
reduce stress, feel really good,helping them with like
(05:09):
interpersonal communication,like everybody has to, like see
extended family over theholidays, this is a time to
capitalize on.
Like, if that's the type ofcoach you are, this is the time
to capitalize on all of that.
Yeah, for sure, because peopleare gonna be looking for it and
they may not be like looking forit, but if you're visible with
(05:31):
it, then they will find you.
Speaker 2 (05:34):
Yeah, yeah.
Speaker 1 (05:35):
You know what I mean?
I think, yeah, that's probablyone of the more.
Speaker 2 (05:39):
we got a good list here.
I think that's one of the moreobvious ones, right?
Yeah, that one shouldn't be asurprise.
Not everybody, but a lot ofpeople increase stress, increase
pressure around the holidaysand you wanna be there to
support them if that's your job.
Speaker 1 (05:53):
Yeah, boom, okay, okay, what's?
Speaker 2 (05:57):
number two.
Number two is remember theholiday season means New Year's
resolutions are coming right.
There's a lot of people giveothers slack for New Year's
resolutions, which I'm gonna goahead and say don't do that.
If people are making an effortto work out more in the new year
or whatever they wanna do inthe new year quit smoking,
(06:20):
whatever there's no need to talkabout what your opinion is
about New Year's resolutions.
Support them.
I'm talking to people ingeneral right now.
Support these people, supportyour friends and family.
Yeah, and if you're aprofessional supporter, know
that around this time of year,people are thinking about their
goals for the new year.
People wanna achieve a newlevel of fitness, people wanna
(06:44):
leave old habits behind, and ifyou're a coach that normally
helps people with those sort ofthings, now's a great time to
remind people that you helppeople with those sort of things
, because the timing might beperfectly in alignment with them
making a decision to takeaction.
Yeah, totally, I mean what moreIf you're a personal trainer,
(07:07):
right.
Speaker 1 (07:08):
Yeah, if you're a personal trainer.
If you help people quit smoking, if you help people quit any
bad habit like sugar, alcohol,smoking.
What else is there?
Speaker 2 (07:18):
I don't know what it Sweets Nail-biting.
Speaker 1 (07:22):
Yeah, nail-biting all kinds of things.
Speaker 2 (07:24):
Road rage?
I don't know.
Speaker 1 (07:26):
Yeah, road rage.
Or maybe you just want to turna leaf in the new year and help
people with their financialgoals or help people with their
business goals, or whatever itmight be.
But people are ripe and readyand I think we were talking
about this before we got onrecording but hold them
accountable, because that's whatpeople need.
They don't need the informationI mean we live in.
(07:47):
We have so much information atour fingertips.
People need to be heldaccountable and need to be
supported and feel like they'renot alone in that endeavor of
resolving something that they'rehaving trouble with.
Speaker 2 (08:01):
Yeah, absolutely.
Speaker 1 (08:04):
Okay.
So number three is well, it'salso like a seasonal marketing
opportunity.
People are buying gifts, so whynot give the gift of coaching?
Right there's?
I think giving coaching to afriend would be an awesome gift
(08:26):
if that's something that theyreally really want, or if you
know that they're strugglingfinancially to afford a coach.
Right, maybe you could offersome money towards this program
that they really want, orsomething like that.
I really want this face yogaworkout.
Speaker 2 (08:44):
Yeah.
Speaker 1 (08:44):
And I really don't want to pay for it, but I would
love to get that as a gift.
Speaker 2 (08:48):
Yeah, face yoga, yeah .
So there's two sides to thisone.
There's the gift giving side,and I'll tell you please don't
give me coaching as a giftanybody.
Maybe it's some of your friends.
It's appropriate, you got toknow, though, because I don't
just want some random coach.
I'm very selected with who Iwant to be coached by, and
(09:10):
hypnotherapy is to buy and allthat stuff, but that's me right.
But there are many times whenit would be appropriate to give
that as a gift.
So make sure the person you'regiving it to actually wants it
and will use it is the big tip.
But the other side of this isseasonal marketing opportunities
(09:31):
, right?
This is the one time of theyear that you can have a
Christmas sale or a holiday saleor whatever sale, right?
Or you can have Santa Clausrelated content coming out.
This season just presents allthese new opportunities for
metaphors to share and differentstyles of marketing and
(09:52):
different people gathering indifferent ways that could
facilitate the sharing ofinformation in a different way.
Speaker 1 (09:59):
Well, just like we did the gift guide last week,
right?
Speaker 2 (10:03):
Exactly.
Speaker 1 (10:05):
Seasonal marketing opportunity that we capitalized
on.
Yeah, I mean not reallycapitalized, but I mean we used
it as like content.
Speaker 2 (10:13):
Yeah, I mean, and a lot of people do this, a lot of
organizations do this with greatsuccess, right?
Think about the Salvation Army.
I think it's the Salvation Army, where they have the people
standing in street corners withthe bells and people give money,
right, yeah, why do they dothat only at this time of the
year?
Well, because it's a specialtime of the year, right?
Speaker 1 (10:34):
Yeah, people are in the giving sphere.
Yeah, yeah, okay, yeah.
You could do anything.
You could actually raise moneytoo to give to some sort of
organization.
Run a workshop and the proceedsgo to.
Speaker 2 (10:49):
Save the whales.
Speaker 1 (10:51):
Salvation Army or whatever.
Speaker 2 (10:52):
Salvation Army, okay, okay.
Speaker 1 (10:54):
Number four.
What's number four?
Speaker 2 (10:59):
Number four is staying top of mind.
This is really good.
This is a really important one,as if you're an online marketer
, particularly, and you'replaying the social media game,
disappearing for any amount oftime usually does not work in
your favor.
Speaker 1 (11:13):
Yeah.
Speaker 2 (11:15):
Okay, you know how some of the coaches will not
host on social media for three,four weeks at a time.
Just disappear.
That halts your momentum and itallows you to fall out of top
of mind for people who have beenfollowing you, people who are
becoming more and moreinterested in you.
Maybe they were building up tobooking a call with you or
(11:37):
showing interest and then all ofa sudden you disappear.
You go back to zero in a lot ofpeople's minds when you do that
.
So just because it's theholiday, yeah, maybe some people
aren't going to invest duringthe holidays, but if you stay
top of mind by not disappearing,maybe they're going to invest
on January 1st with you, andmaybe they're significantly less
(11:58):
likely to do that if youdisappear for the entire month
of December.
So something to think about.
Speaker 1 (12:05):
Yeah, there's a lot of idle time too during the
holidays because people are offwork.
If you're working a corporatejob, oftentimes they take that
week off between Christmas andNew Year's too.
So people are just hanging out,they're bored, they're on their
phones and if you justdisappear, then that other coach
(12:26):
who is visible during that timeis going to get their attention
.
So you don't have to be goingcrazy posting all kinds of
content, but stay in touch withyour community.
I think is the message here.
Speaker 2 (12:41):
Yeah, I would agree.
I would agree, and thatactually is also point.
Speaker 1 (12:46):
number five on the list is that there's lots of
yeah, I didn't even know thatthere is a down.
Speaker 2 (12:52):
There's downtime for a lot of people.
You know a lot of people aroundthe holidays have two weeks off
, three weeks off, maybe they.
Maybe now is the time that theydo have time to Consume your
content and learn about you.
And again, maybe it's not,maybe they may or may not reach
out To book a call with you, butmaybe now's the time they're
gonna be in the learning phaseand the research phase and you
(13:13):
know, again, you want to bethere and be visible so that
when they make that decision,maybe the decision is gonna be
to work with you totally well.
Speaker 1 (13:23):
The first time I invested in like a, like a high
ticket coach, I guess, if youwant to call it that Was just
before the holidays.
Yeah yeah, it was perfect.
I remember having a discoverycall with my Christmas tree in
the background and she was like,oh, look at how nice your house
is, and you know.
And then we started workingtogether Like right after that.
(13:48):
So yeah, I was in the market.
Speaker 2 (13:56):
Yeah, so there you go , there's five reasons to keep
your foot on the gas.
Don't let the dream die.
That's a good expression, butdon't let the dream die.
If you're in business, be inbusiness.
Unless you are, with intent andconscious awareness, choosing
(14:18):
to take time off, then sure.
Yeah yeah, do do what you want,but don't think, you know, oh,
it's the holidays, oh it'sJanuary, it's the dead season,
or whatever.
If you believe that it becomestrue.
Speaker 1 (14:32):
Mm-hmm, yeah, yeah, I Just keep showing up like it's
December.
I just keep showing up December, january, february, march.
They're all the same to me.
Speaker 2 (14:45):
Yeah, you know exactly when you love what you
do.
It's.
It's easy to do that.
Yeah, yeah even, even if, evenif you go through a lean phase.
You know, I love what you do.
You keep showing up.
Speaker 1 (15:02):
Yeah, I just want to help people, and I imagine most
of our listeners do too.
Speaker 2 (15:08):
Yeah, there you go.
Okay we got the list.
I think we got the point across.
Speaker 1 (15:13):
I think we did, yeah, so keep your foot on the gas
Pitch.
Your offers have discoverycalls, if that's what you do.
Speaker 2 (15:21):
Yeah, keep on rocking in the free world.
Speaker 1 (15:24):
Yeah, and if you have a face yoga workout that you
want to just gift me for free,I'll take it happily.
Speaker 2 (15:31):
Yeah, alina banks in the market for face yoga,
routine training, experience,whatever.
Speaker 1 (15:37):
So yeah, I'm really into it right now.
Speaker 2 (15:39):
Yeah, there you go, cool, Anything else.
What do you got going on thesedays?
Speaker 1 (15:47):
I'm still trying to come up with a way to explain
these things in a way that makessense to people, because I know
when I say breakthrough,they're like what the heck is
that.
But basically, if there'sanything in your life that feels
stuck, or if you keep noticingthat you're experiencing the
same thing year over year, thenthis is the type of session that
you need, because this is goingto get you unstuck.
(16:08):
This is going to get you movingyourself to your goals, what
you want, and I'm selling themfor $650 until the end of the
year, which is like a really bigsteal, because this is
life-changing work.
Speaker 2 (16:23):
Yeah, so yeah, that is a huge steal.
Yeah, and LP breakthrough witha master practitioner you could
easily pay five grand.
Yeah for that.
I don't do breakthroughsanymore.
I used to offer those when Istarted out in coaching and,
yeah, that's kind of the goingrate 5k plus USB To reveal some
(16:48):
pricing information, anyways.
But it is a powerful process.
You know, I went through acouple of my own when I was in
training to be a practitioner, amaster practitioner and trainer
and it really is life-changing.
It's hard to explain what it'slike until you go through it,
but it does.
It is.
You know, one breakthrough withan LP master prac is it's
(17:10):
getting to the next level inLife.
For a lot of people it's reallyfascinating.
Speaker 1 (17:16):
Yeah, it's really great.
And there, and the reason I'moffering it at this rate too is
not because I'm downsellingMyself or because I don't think
that I'm good enough.
I'm really doing it becausenumber one, I have hours to
fulfill.
Speaker 2 (17:31):
Yeah.
Speaker 1 (17:31):
So I want as many hours.
I want to fulfill those hoursbefore the end of this year,
which is why I'm reducing thecost and I want to help people,
especially right now, at thistime of year, because I know a
lot of people are going throughall kinds of stuff, and so I
want it to be reachable.
But in the new year my pricewill be going up to 1500.
Speaker 2 (17:52):
Yeah, yeah.
Speaker 1 (17:54):
So get in now, or at least book it now at 650.
You don't have to get starteduntil January if you don't want
to, but I highly recommend youjust get it done in December.
Don't take your foot off thegas.
Speaker 2 (18:06):
Yeah, exactly Cool.
And then, if you want to helpwith social media, join my
simple social sanctuary.
Just recently hit 200 activemembers.
Speaker 1 (18:17):
Amazing Congrats In the sanctuary.
Speaker 2 (18:20):
The majority of them are hypnotherapists and there's
some coaches in there and someNLP practitioners.
But it's a good time.
It's a good time I'm having fun, people are having a great time
growing their business onsocial media.
So, yeah, that's what I got andI guess that's it.
Speaker 1 (18:36):
Yeah, that's it Happy .
Speaker 2 (18:37):
I mean, we'll have another episode or two before
Christmas.
Speaker 1 (18:40):
but oh, yeah, definitely.
Speaker 2 (18:42):
Happy, everything.
Speaker 1 (18:43):
Happy people Happy everything.
Speaker 2 (18:46):
Be kind to animals, everyone, or else I'll find you.
No, that was not a threat.
Okay, that's it Okay.
Speaker 1 (18:55):
I see, okay, mark.
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