December 17, 2023 • 44 mins
These five common mistakes are holding most coaches back from reaching their full potential, and we dive into what they are and how to dodge them. We tackle the hard truth behind these errors.
Coaching is a challenging journey that demands time, energy and money investment, just like any other business. We discuss the harsh realities and expectations in the coaching industry. We unravel how social media influences our perceptions. And we highlight the importance of hard work and realistic expectations.
We bring you valuable tips to avoid these pitfalls.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Everybody listening needs to stop.
You need to stop.
Alana Banks, you need to stop,I need to stop.
Everyone needs to stop doingthe following five things in
their coaching business rightnow what's that?
Are you going to stop?
Speaker 2 (00:18):
Maybe If I know what the things are.
Speaker 1 (00:21):
Everyone stop doing the following five things.
Now you might be thinking, ryan, where are these things?
Or you might be thinking, howdo you know I'm doing these
things and I don't.
I mean, I know what the fivethings are.
I don't know how many of thepeople listening are doing these
things, but these things aresuper common.
So I bet, listeners, you'redoing at least one and you got
(00:42):
to stop today.
Speaker 2 (00:45):
I know I'm guilty of at least one.
I know that.
Well, not anymore, but used tobe very much though.
Speaker 1 (00:52):
Guilty is charged.
Alana Banks, I accept your pleaof guilty.
You are sentenced to recordthis episode With me right now.
Speaker 2 (01:04):
All right.
Speaker 1 (01:05):
All right, let's get into the list.
Speaker 2 (01:06):
So let's get into it.
Speaker 1 (01:08):
Five things that coaches are guilty of doing.
That is bad for business, badfor you, bad for the world.
Stop this nonsense and you know, and you'll benefit.
Speaker 2 (01:19):
Right, yeah, all right, let's jump into it.
Speaker 1 (01:22):
Let's jump into it.
Speaker 2 (01:23):
Number one.
Speaker 1 (01:24):
Who know?
Speaker 2 (01:25):
So number one is assuming you know everything
about other people's coachingbusinesses.
Speaker 1 (01:32):
Yeah, or assuming you know anything about other
people's coaching businesses.
So I mean, it's very commonadvice and wisdom in the
coaching industry to stopcomparing yourself to other
people.
Ok, but I think even morespecifically, stop assuming that
you know how many clients otherpeople are serving.
(01:54):
Stop assuming that you knowwhat other people are paying for
coaching.
Stop assuming you know howsuccessful somebody is behind
the scenes.
Stop assuming you know howpeople are getting the clients
or attracting the clients thatthey're getting, because you
cannot see behind the scenes ofanother person's coaching
business unless you're literallypaying them for VIP access to
(02:16):
their systems, and even then youdon't really see for sure
what's happening behind thescenes.
You see what information theypresent to you, so you know.
For those devotees in theaudience who've been listening
from the beginning, you mightknow that your old pal, ryan
Montes, used to be a privateinvestigator.
(02:37):
I have a very keen eye fordetail and I can tell you that
many of the coaches on Instagram, on the internet in the world,
to me it's plain as day, it'sobvious, that the image they're
presenting is different than thereality behind the scenes.
(02:59):
Ok, I'm not going to go intogreat detail on how to tell that
and because it's really notimportant.
But you know, if you're lookingat what you see on social media
and taking it at face value andassuming that what you see on
the surface is representative ofyou know what's happening
behind the scenes, you'reprobably allowing yourself to
(03:22):
adopt a skewed model of theworld and I say stop that.
Does that make sense?
What I just said?
Lana Banks.
Speaker 2 (03:28):
Yeah, totally does.
Speaker 1 (03:30):
Yeah.
Speaker 2 (03:30):
I can think of an example actually, because back
before I was even into coachingat all, I started working with
someone who, in my opinion, like, or the way he presented
himself, I assumed that he waslike a big shot coach who, you
(03:50):
know, really knew what he wasdoing and, you know, was
probably making a lot of moneyand could help me in my life
Right and sort of the front thathe was representing right in
social media land and likewebsite and everything like that
was not like what was happeningin real life Right.
Speaker 1 (04:12):
So Interesting so that's a person who's maybe
intentionally misrepresenting.
Speaker 2 (04:20):
Yeah, well, I think sometimes what happens is like
coaches will do like a photoshoot or something like that,
and they put on this persona.
That's a lot more polished,right.
Speaker 1 (04:33):
Yeah.
Speaker 2 (04:34):
And so you see those images and then, like you, just
automatically assume oh well,they're doing really well
because they look so puttogether they are.
You know, have theseprofessional photos, yeah, but
then you know you find out lateron.
That's not really who they are100%.
(04:55):
So you know that's more fromlike a personal perspective.
But then if it's like coach tocoach to, you know, I think it's
easy to get into this likeassumption world where you know
you're looking at them sort ofas competition or you're looking
at other coaches and wishinglike you had what they had right
(05:16):
, because you start comparingMaybe you're not doing that well
, and so then you see someoneelse like getting more popular,
or you know you assume they havemore clients when really they
don't.
Yeah, and that's why I thinkit's important.
That's why I think this podcastis actually really good,
because, from the feedback thatI've got from other people, it's
(05:38):
like real conversation, a realconversation between two coaches
about coaching.
Speaker 1 (05:44):
Yeah.
Speaker 2 (05:45):
That's not polished and like produced and you know
key message to death, becauseit's real.
I think it's important that allcoaches be real with one
another and you know I've saidthis a lot since I've had my
fabric store Like I wanted toget all the online fabric store
(06:06):
people together in Canada andlike alphabet stuff and nobody
wanted to do that.
Right, but that's the name ofthe game.
When it comes to business,people don't want to share and I
understand why.
Speaker 1 (06:20):
Yeah, okay.
Speaker 2 (06:21):
But I don't, I don't really agree with it.
Speaker 1 (06:25):
Yeah, okay, so I just I do want to clarify I'm not
saying that, like you know, weshould pick up the pitchforks
and, like anybody who you knowrepresents their life, to be
slightly more glamorous onlinethan it is in real life, or
should go, no, because that'stotally normal and totally
natural.
Right, yeah, like you know,before you bring your vacation
(06:48):
photos over to your relativeshouse, to you know, show them
the pictures you take out, theones where, like you know, the
kids scraped their knee and iscrying in the background, like
you know, or maybe you leavethat in, I don't know, but
that's just an example.
Right, it's very normal to leadwith your best foot, right,
yeah, and there's nothing, and Idon't think that there's
anything wrong with that.
You know, I'm putting more ofthe onus internally, like, let's
(07:11):
apply it to me.
I'm not going to look atsomebody else's you know
business or website or funnel ortestimonials and assume any
more about them or theirbusiness than is immediately
apparent there.
I'm not going to look atsomebody and say, okay, they've
got a lot of video testimonials.
Therefore, they make a milliondollars a year and you know, I'm
(07:32):
going to use that as data to,you know, dictate my behaviors
or decisions moving forward.
Right?
Yeah, I think a lot of peopledo that, not, I think I know a
lot of people do that and it'sdangerous.
Right, it's okay to look atinformation and look at data and
consider it, but don't be doingall that assuming, right?
(07:52):
Yeah, especially if you'reattaching shame or comparison at
the same time.
Okay, I think we got that?
Speaker 2 (07:59):
Yeah, we got that.
Speaker 1 (08:01):
We got that one.
Speaker 2 (08:01):
I think it's important to apply that to your
entire life.
Speaker 1 (08:04):
Like not just your business, but don't assume
anything right.
Speaker 2 (08:08):
I had a roommate in university and he used to always
say no assuming, because itmakes an ass out of you and me.
Speaker 1 (08:17):
Please don't swear on the podcast.
This is a family show.
Don't say ass on our podcast.
Speaker 2 (08:24):
Okay.
Speaker 1 (08:25):
Okay, now I'm just kidding 18 plus folks.
Speaker 2 (08:28):
Yeah, but it's true.
18 turns the show off.
No assuming.
Assuming just wrecks your life.
Speaker 1 (08:32):
Yeah, just leave it at that, okay.
Speaker 2 (08:34):
Yeah.
Speaker 1 (08:36):
Destroy his university.
Okay, Number next.
What's number two?
Speaker 2 (08:41):
Number two is don't be a cheapskate.
Speaker 1 (08:45):
Don't be a cheapskate , ladies and gentlemen.
Stop being a cheapskate.
We should probably explain whatthis one means.
If you run a business and ifyou're a coach unless you're
employed as a coach for somebodyelse then this probably doesn't
apply to you, although it stilldoes but if you are a business
(09:05):
owner, meaning you're anentrepreneur slash coach who
works for yourself and sellsservices directly to clients.
You need to stop being acheapskate with either your time
or your money or your energyand you need to identify right
now which one of those or whichones of those are you being a
cheapskate with and stop being acheapskate.
(09:26):
And here's the thing thisdoesn't need to be permanently,
because obviously the goal ofentrepreneurship and business is
so that you can spend less timeand less energy and make more
money.
Ultimately, that's the value,one of the big values of moving
away from an employee lifestyle.
(09:47):
But until you reach that stage,there's so many coaches that
are like well, I became a coach,therefore I should have a four
hour work week, I should expendno energy whatsoever and money
should just roll in, and havethis expectation that it's
almost like an entitlement, andthat's not the reality for most
(10:09):
people.
You must be willing to investan appropriate not an exorbitant
amount, but an appropriateamount of time and or money and
or energy if you expect to see agood return on the investment
of your time and or money and orenergy.
Or, in other words, if you'renot willing to pay $15.99 a
(10:30):
month for a Canva subscriptionwhen you're on social media.
I mean that's like the cost todo in business.
Speaker 2 (10:39):
Yeah totally.
And I think we've had thisconversation before because I
remember talking about it onanother episode.
But really and I remember Iremember we were talking about
how the cost of entry intocoaching is actually, or any
online service kind of businessis pretty low when you think
(11:02):
about it, it's almost too low.
Yeah, Like if you're opening astore, for example, you have to
buy your inventory, you've gotto buy, like you have to pay
rent, you have like all of theseexpenses and then you got to
sell the stuff.
So I think there is sort oflike this expectation that like
well, because I have this onlinebusiness, I shouldn't really
(11:23):
have to spend any money, butit's just like any other
business.
So you're going to have likethese small expenses, like your
Zoom membership, your Canvamembership, you know an
accountant little businessexpenses that are going to
actually help you be a lot moreefficient too.
(11:45):
These are all really importantand, even with your time and
your energy, be available foryourself.
And maybe that means you wantto have more flexibility.
You can still have flexibility,but it doesn't mean that you're
just going to go from 0 to 100without putting the time and
effort in and energy behind it,Because it is very consuming,
(12:11):
very all-consuming.
And I think it's also anexpectation that you have to set
with people in your life too,Because a lot of people assume
here we go with the assumptions,but a lot of people assume I
just have all kinds of time onmy hands because I work from
home and I'm a coach and I do iton this thing.
But just because I don't have abook like a booking or a call
(12:33):
scheduled or something like that, doesn't mean I'm available.
I'm still working on mybusiness, right?
And I think that's somethingthat people forget too.
Like you have to work on yourbusiness and you have to work in
your business and then you haveto work with clients or
whatever it is you're doing.
Speaker 1 (12:52):
Yeah, I really like what you said, that the cost of
entry into the coaching industryis extremely low.
You can actually become asuccessful coach Technically.
You could do it spendingnothing.
This is when you have aninternet connection, and even
that's negotiable because youcould go to the library and have
free internet.
Speaker 2 (13:12):
Right.
Speaker 1 (13:12):
Technically, just with life experience.
If you have a skill and you'reable to get results, technically
, you could spend almost nothingand become a life coach.
So there's this extremely lowbarrier of entry into this
industry, I think, which givespeople sometimes the wrong idea
that anybody could just come in,or it's normal and typical to
(13:38):
come in and spend a few thousanddollars on training and like,
okay, now I have 100K a year ofbusiness and I see it, I see it
out there, I'm there in thetrenches with new coaches, new
coaches, medium coaches andveteran coaches.
A lot of people do have thatexpectation that like, okay, I
got my coach certification, or Igot my hypnotherapist
certification, where's my 10K amonth in revenue?
(14:01):
And you know again.
And it's tricky because forsome people that does happen
really quickly and right away.
But for a lot of people you'regoing to need to invest more.
And I want to just like, make aquick parallel.
I heard this statistic on theradio a few years ago and they
said that, like for, in theemployee side of the world, the
(14:23):
employee side of life, thegreatest return on investment in
terms of paying for trainingversus what you make back in the
duration of your career iscommercial airline For what you
invest upfront, and commercialairline pilots usually have to
(14:44):
pay for their own training,right?
You go to flight school, you doall this training For what you
invest upfront.
You know the ratio is highestfor what you earn back as a
commercial airline pilot, so itcosts anywhere between.
Well, actually, let me savethat number.
A commercial airline pilot, bythe time they reach senior
(15:04):
status working as a commercialairline pilot, they'll be making
around $200,000 a year or more.
Okay, that's when they reachsenior status.
So later in their career youknow in the middle, with a major
airline around $130,000 a yearand entry level positions are
(15:25):
between, let's say, 30 and$50,000 a year.
Okay, okay, so let's you know,think about that.
You get into this career.
First few years you're making50 grand.
Before too long you're making100 grand and when you're at the
top of the game you're making200 grand.
Speaker 2 (15:39):
Yeah.
Speaker 1 (15:40):
Those are reasonable expectations.
What's the cost of entry?
To get yourself into thatposition as a commercial airline
pilot?
Anywhere between $70,000 and$150,000.
Right, so you drop out, youspend, we'll split the
difference 90,000.
You can expect to earn in thefirst couple of years a fairly
(16:01):
modest salary and later on, asyou get more experience, up to
$100,000.
And then we have coaches whospend $3,000 on a coaching
certification and fully expectto make $100,000 their first
year right it's not impossible,it happens.
Speaker 2 (16:18):
Yeah, it does.
Speaker 1 (16:20):
But is it reasonable to be disappointed if that
doesn't happen?
Speaker 2 (16:26):
Yeah.
Speaker 1 (16:26):
Right.
My argument is no, you mightneed to invest, and for a lot of
coaches it's way less than$90,000 or $150,000 that you
would need to invest in businesstraining, whatever, whatever,
whatever.
Speaker 2 (16:40):
How about being comfortable with a negative
annual income?
Yeah, that's where we need tostart, right.
And I think that thisexpectation also comes with the
influx of conversations aboutcoaching in social media, like
(17:01):
on YouTube, like all that stufftoo, because there was this era
of digital nomads, right, andthey still exist, but at the
beginning of that online serviceprovider, I'm going to be a
coach and I'm just going to grabmy laptop and move to Mexico
era.
Some people did it and somepeople did it really quickly and
(17:24):
there's like star coaches outthere right now who literally
did start in their car, right.
I think like there's that onebig coach.
I can't remember her name rightnow.
It'll come to me.
Speaker 1 (17:35):
Alpha Fem yeah.
Alpha Fem that's her real name,melanie.
Melanie Adelaer.
Yeah, yeah, yeah.
Speaker 2 (17:41):
She started in her car, she was homeless, like such
a great story.
And now she's like I think shebought her own private island or
something like that and is likeliving in a mansion on her own
private island, and thosestories exist.
But those are like the 1% ofpeople who have made it big,
(18:02):
which is also why every kidthat's like 10 wants to become a
YouTuber, because they allwatch Mr Beast and saw him
become this millionaire, amazingYouTube guy.
But like all of these peopleMelanie and Lair Alpha Fem she
put the work in, she spent themoney, she did all the things
(18:23):
Like.
She got lucky in the beginningand caught on, but then there's
no doubt in my mind that she'sinvested tons of money into her
business.
Speaker 1 (18:34):
Yeah.
Speaker 2 (18:35):
Right Time energy and money.
Speaker 1 (18:38):
Yeah, yeah.
Speaker 2 (18:40):
So it's just like super important to like have
perspective.
I think really is yeah.
Speaker 1 (18:45):
And she got over that hurdle where now everything's
easy Right.
I'm not saying she doesn't workhard, but I'm saying, you know,
she's gotten over that hurdle,she knows exactly what to do to
make the list these days, right,and she has like a massive team
and all that kind of stuff.
Anyways, the point of this is,you know, number two on the list
was lovingly, empathetically.
(19:06):
Of course this is a little bitof a tongue-in-cheek list, but
stop being a cheapskate withyour time or your money or
energy.
If you want a huge return onyour investment, you need to
actually make the investment.
Speaker 2 (19:20):
Yeah, do the work.
Speaker 1 (19:21):
You might win the lottery.
You might be one of thosecoaches that's like, does a
weekend of training and puts upan Instagram page and makes
millions of dollars.
But yeah, you know, there'sthis expression that I love.
You know luck counts, but youcan't count on luck.
Speaker 2 (19:37):
Yeah, it's true you might get lucky.
Speaker 1 (19:39):
Right, you might make some magic reel that gets a
million and a half.
Speaker 2 (19:42):
I was just going to say.
Speaker 1 (19:44):
Use in one week and you all of a sudden you know
you've gained 30,000 followersovernight.
But you can't count on that.
It's great what happens.
Elana Banks yeah.
Speaker 2 (19:56):
Well, and it happened , but still like it's not, that
it's not all of a sudden likeI'm rolling in, you know, new
clients and a whole bunch ofmoney, Like I'm exposed to more
people now and that's it.
But you know.
Although that's very valuableyeah agreed, but now it's like a
whole other set of like thingsthat I have to think about in
(20:17):
terms of like well, now that Ihave all that exposure, now I
got to like, get to work.
Speaker 1 (20:23):
Or followers, more problems no.
Speaker 2 (20:25):
Yeah.
No, but I mean I could sit onit and do nothing and just be
like oh well, I just want themto come to me, I'll just keep
doing reels, or I could actuallycreate stuff, right, which is
what I'm doing now, which iswhat I'm thinking about.
Speaker 1 (20:40):
Yeah.
Speaker 2 (20:41):
Okay.
Speaker 1 (20:42):
Okay, let's go on.
Speaker 2 (20:44):
Yeah, number three.
Number three is giving away thefarm.
Number four is giving away thefarm.
What does that mean?
Speaker 1 (20:52):
Stop giving away the farm.
Speaker 2 (20:54):
Giving away all your secrets.
Speaker 1 (20:55):
Not necessarily giving away all your secrets,
because so here, in 2023 and in2024, this is more important
than ever.
Remember, as a coach, the onlything really you can give is
information.
Speaker 2 (21:10):
Doesn't matter if it's one even if you're a
therapist.
Speaker 1 (21:14):
Really what you're doing is listening to
information from the client andfeeding back more information.
It's just an exchange of data.
When you break it down, nolonger is it reasonable to
expect people to pay big amountsof money for certain types of
information.
Here's how it breaks down thewhy and the what is basically
(21:38):
free these days If we're talkingabout getting a result the why
do you do this?
Why do you do that?
Why do you need this?
Why do you need that?
That information is free.
If they don't get it from you,they can find it on YouTube for
free.
What do I need to do?
I talked about this recently.
You're going to talk about this.
(21:58):
I think it was in my free group.
I talked about literally theexact blueprint for becoming a
billionaire is available to youfor free.
You can go and read about everymoment of every of Warren
Buffett's life, from the timebefore he was born.
Every business decision he made, every person he knew,
(22:20):
everything he did has beendocumented and is available in
great detail to you for free.
The what, this information isout there.
As a coach, you're constantlygiving away the why and the what
, basically for free.
Really, what you're getting inreturn is attention, which is a
very valuable currency.
The how, or in other words,implementation, or in other
(22:43):
words, accountability,supervision and hand-holding, is
what people pay you for.
Speaker 2 (22:49):
Yeah, this is what a lot of people get wrong.
Speaker 1 (22:52):
Go give away the information, give away the how
or give away the why, give awaythe what as much as you possibly
can, but the thing that'sactually valuable, which is the
supervision, implementation,accountability, hand-holding etc
.
Needs to be gated, it needs tobe guarded, because that's what
you're exchanging for real money.
Yeah.
Speaker 2 (23:14):
Yeah, yeah, like you said that, because we touched on
that a little bit last week, we, I think, maybe not, I can't
remember.
Speaker 1 (23:25):
I feel like we talked about this recently.
It was in a dream, I don't know.
Speaker 2 (23:28):
I know, but it was like talking about like, was it
on Clubhouse?
Speaker 1 (23:32):
Were we talking on Clubhouse.
Speaker 2 (23:33):
No, you know what?
We were just having aconversation before hitting
record, and we were talkingabout.
Speaker 1 (23:39):
I don't have Clubhouse.
Speaker 2 (23:41):
Accountability and holding hand-holding.
That's what you pay for.
That's why you want a VIP daywith a coach.
That's why you want to workone-on-one with a coach, because
they're going to be in yourcorner asking you questions,
asking you the hard stuff youknow and holding you accountable
(24:01):
to whatever it is that you'rewanting to achieve by working
with that person.
Speaker 1 (24:07):
Yeah.
Speaker 2 (24:08):
And yeah, that should be paid for Wow.
Speaker 1 (24:13):
Yeah.
So stop giving away the farmmeans you need to know what is
your marketing messages and whatis your free value content and
what is the information that youcan pump out and not have to
worry about it and it's going tobe valuable for your audience.
And you need to know what areyou selling.
Speaker 2 (24:32):
Yeah.
Speaker 1 (24:33):
You need to know what are you selling and you need to
actually sell it, and thereneeds to be that clear line in
between.
Speaker 2 (24:41):
Yeah, for sure.
Well, and I think you can do itat levels, right, or I guess it
just really depends on whatyour business model is.
But you could look at it as,like I give away all kinds of
free information on my podcast,on my YouTube channel, on my
(25:02):
social media platform, right,and then it could be like medium
tier or like more of a lowticket thing is like maybe you
just do like workshops, right,once a month you do a workshop
on more information, but likeit's like a little bit more
information than what you'regiving away for free.
And then your high ticket stuffis like the hand holding right,
(25:26):
like I'm going to sit down withyou and help you every step of
the way, kind of help youimplement all this free
information that you have.
Speaker 1 (25:36):
Yeah.
Speaker 2 (25:38):
And that's the big ticket item.
Speaker 1 (25:42):
Yeah.
Speaker 2 (25:42):
Where they have you on speed dial.
Speaker 1 (25:44):
I don't know where they can text you whenever they
want for one month right, theycan come and sleep on your sofa,
which is a new high ticketoffer I have.
It's no, you don't get to talkto me, but you can sleep on my
sofa for one week on thecondition that you make me
(26:06):
breakfast in the morning.
Yeah, so, folks, if you'reinterested, you can apply for
that package, that container,the sofa and breakfast container
at RyanMonticecom.
It is a high ticket container.
Speaker 2 (26:20):
Yeah, very high ticket, In fact it's my most
premium offer OK.
All right, so yeah, so stopgiving away the farm.
Speaker 1 (26:31):
Stop giving away the farm.
What's?
The next one on the list.
Speaker 2 (26:34):
The next one is shiny object syndrome.
Speaker 1 (26:38):
Shiny object syndrome .
Yeah, coaches are bad for thisone.
Speaker 2 (26:42):
Yeah, I used to be so bad for this, so bad.
Speaker 1 (26:46):
Used to be.
This isn't a podcast recording,this is an intervention.
No, you're not that bad.
Actually I'm not bad.
Speaker 2 (26:54):
I haven't done anything bad like that for a
while.
Speaker 1 (26:57):
Yeah, shiny object syndrome.
For those that are not awarewhere it's like.
You start a thing, you'reexcited about it, gratification
is slightly delayed, so, ratherthan sticking around to make it
work, you go on to the nextthing.
Right, you fail to get yourreturn on investment for the
thing before you invest in thenext thing, which sometimes it's
(27:22):
appropriate.
Sometimes, a tactical retreatis a good idea, but that's
usually not the case for a lotof coaches.
Usually, what they're doing isit's like OK, I've run up to a
challenge in this one thing Iwas doing, so rather than
overcome that challenge, we'regoing to go and get excited
about something different.
Speaker 2 (27:42):
Yeah.
Speaker 1 (27:44):
Don't do that, Especially with business and
marketing initiatives, because,spoiler alert all business and
marketing initiatives almost allwill work when executed
properly.
It's the execution andovercoming the challenges and
tweaking along the way that ischallenging.
When you jump from one to thenext to the next without seeing
(28:07):
things through, you wind upgetting stuck.
Speaker 2 (28:11):
Yeah, totally.
Speaker 1 (28:12):
Yeah.
Speaker 2 (28:13):
I would say that Then also on the flip side of that,
it's just purchasing shinyobjects too.
This has been my downfall,Actually.
The other one is too.
I jump around quite a bit, or Ihave, but also I could easily
get persuaded into this coachingprogram or buying this thing or
(28:39):
that thing to see if it's goingto work for my business Instead
of just sitting down andgetting to work with the
information that I already have.
Speaker 1 (28:47):
Yeah.
Speaker 2 (28:48):
Right, and trainings too.
Like maybe if I do thattraining or this training, I get
certified in this thing, thenthat'll make the change in my
business.
But really it's not going tochange anything, although
sometimes things can.
When I think about that.
When I did that Palm Readingcertification, that really
(29:08):
shifted things for me, but thatwasn't a shiny object either.
Yeah.
Speaker 1 (29:15):
After a while in the business, I think a lot of
people start to realize thedifference between the different
motivational or differentreasoning for investing in
courses.
Yeah, I'm at the point nowwhere I can afford to take a
(29:36):
training out of interest and Idon't need to justify it to
myself.
That's like oh, I can spend themoney because it's going to be
this for my business or that.
I can be like honestly, I don'tneed to do this training, but
it seems interesting to me, Ithink it'll be fun and yeah, hey
, maybe it will result in anincrease in revenue.
That would be cool too.
Speaker 2 (29:57):
Yeah, right.
Speaker 1 (29:59):
And so but especially if you're not making the
dollars yet that you want to bemaking, you got to be really
careful what you invest in andreally consider whether it is
the right decision for movingthe revenue needle forward or if
it's just another way to avoidapplying what you know you need
to apply from previous training.
Speaker 2 (30:19):
Totally.
Speaker 1 (30:20):
Totally, that's shiny object syndrome.
That one, I think, is a littlemore well-known.
There are conversationshappening out there.
Speaker 2 (30:29):
But I don't know.
I just had a bit of an ahamoment there for a second
because I took that palm readingtraining right and I literally
took it out of interest, like Iwas like, oh, that's cool, I
just want to do that.
There was no strategy behind it, like I just was like I'm doing
it and that was the onetraining that really kind of
like shifted things for me.
So it was not interestingbecause I was taking it out of
(30:52):
pure interest and excitement andjoy Yep, Not out of lack need.
Speaker 1 (31:01):
Yeah, the decision was based in abundance rather
than in.
Speaker 2 (31:07):
And then the return was abundant.
Speaker 1 (31:10):
And then the return was abundant right.
Where it's like I think a lotof people will take the next
training.
It's like I'm desperate, I'mnot getting the clients I want,
I need this thing, and then theyput all this pressure on this
one training.
Where it's like this has got tobe the thing that gets me the
clients.
Otherwise, whatever, it's notreally the right energy to bring
(31:31):
into a process, as tough asthat might be, because sometimes
we are in that position.
It's like we've got to dosomething.
But, it's like when you Well,it's the same thing with the
social media sanctuary Like.
Speaker 2 (31:47):
I'm in that out of interest, because I'm interested
in learning that type of stuff,but I'm not like, oh, I need
this.
Is the thing that's going tomake my social media.
Speaker 1 (31:57):
Yeah.
Speaker 2 (31:58):
Like I'm in it just because I'm interested.
Speaker 1 (32:01):
I know.
And then you got a millionviews in your reel, applying my
reels masterclass form plan.
Speaker 2 (32:09):
Exactly, but it's because I'm in it with an energy
of abundance and enjoyment andjoy and interest, rather than,
like I need to be, in the simplesocial sanctuary so that my
social media takes off.
Speaker 1 (32:24):
Yeah.
Speaker 2 (32:26):
Cool, this is something new.
I'm going to think about morethings in my life that's
happening for Okay.
Speaker 1 (32:35):
You're going to run and sign up for like 10.
I'm interested in this and thatand this.
I'm interested in thisfive-star vacation Imagine all
of the abundance that will comemy way.
Yeah, all right, number last onthe list.
Speaker 2 (32:54):
Yeah, number five is stop.
Are you ready for this one?
Stop being a rock star.
No, stop having rock starsyndrome.
Stop.
And this is a Ryan Montes.
Speaker 1 (33:09):
Having thing, rock star Ryan Montes thing.
In that I feel like I coinedthe term rock star syndrome,
although I don't really want toclaim that for sure.
I guess maybe I didn't and Ijust don't remember.
Rock star syndrome is, if youthink about a rock star.
Rock stars are technicallyentrepreneurs.
(33:32):
Right, Think about like I don'tknow Aerosmith and Steve Tyler
or a really big name musician.
Speaker 2 (33:39):
Yeah.
Speaker 1 (33:40):
Their whole job and they get paid for this is to
just show up.
The audience is already there.
They do their thing, they usetheir talent, they rock and they
leave.
Right, a rock star is in theunique position of getting paid
a lot of money to just show upand put on a show and leave, and
things like ticket sales,security, equipment, stage, you
(34:06):
know, food and drink all thatstuff is taken care of by other
people, other entities, right,yeah, so that's fine for a
successful rock star.
But here's the thing AtlantaBanks and audience.
Are most rock stars rich?
Or most musicians rich?
Right?
(34:26):
Are most people who dedicatedtheir life to music rich?
The answer is no, right, mostmusicians don't make any money
for their talent, right, theycan't just show up and be the
rock star, show up and put on ashow and make all kinds of money
.
And so when we flip it over tocoaches, a coach who has rock
(34:49):
star syndrome is the coach thatsays I just want to show up and
serve the client, do thehypnotherapy, do the coach and
do the what.
I just want to do that and thendisappear into the sunset, when
in reality, a coach or ahypnotherapist again, unless
you're employed by somebody elsewho's doing that stuff bringing
(35:14):
the audience in front of you,taking care of security
equipment.
You know food and drink, allthat stuff.
But if you're a coach who'sself-employed, you have your own
coaching business you can't bethe rock star.
You have to be the businessowner.
You can't say I just want toserve my client and not worry
about anything else, becausethat's sort of the last step in
(35:37):
your business.
The first step is building thefoundations, putting up the
walls, right yeah, marketingyour service, connecting with
clients, sales, marketing,administration, security, right,
all these little things that ifyou're not taking care of those
and if you're not yet at thestage where you're in the future
, you're not going to be able todo that.
(35:57):
If you're not at the stage whereyou're going to delegate those
things, you don't get to be therock star.
One day you'll be the rock starmaybe if you get all this stuff
sorted out.
So rock star syndrome I guess,in case it wasn't clear, those
coaches that think all they gotto do is provide the coaching
and serve and it's not theirproblem to do the rest, or the
(36:19):
rest is a chore that isunpleasant that they put up with
so that they can serve theirclients wrong, but if that's you
, if you're there and you'relike, all I want to do is serve.
You are an employee and anemployee mindset and you should
go get a job as a coach for acompany that employs coaches.
If you want to be your ownbusiness and work for yourself
(36:39):
and run the show, you got to bea business owner.
Speaker 2 (36:42):
Yeah, totally yeah.
Well, that's what I was justgoing to say, like what I would
tell these rock star syndromepeople is go get a job, yeah.
Speaker 1 (36:49):
And there are jobs for coaches.
I'm sure there's like lots ofjobs that would hire them.
They're in-house coaches.
Speaker 2 (36:56):
Yeah, just go get a job as a coach and all you have
to do all day is serve.
Yeah, yeah.
Speaker 1 (37:01):
Yeah, you know significantly less money, but
you'll also have job security.
You won't have to worry aboutthat stuff.
You don't like marketingbusiness sales.
Speaker 2 (37:13):
Yeah, yeah, it's funny, I mean I think you're a
lot closer to it than I am, justbecause of the people that you
serve.
But like, yeah, like I'd neverthought of it from that, because
I've always been in this tohave my own business, because I
moved from having my ownbusiness and then kind of just
(37:34):
morphed into having thisbusiness, so it's just kind of
like all been very fluid for me.
But I haven't thought of itfrom that perspective where
there are some coaches out therewho are maybe like I don't want
to run a business, I want tojust coach, which is totally
okay.
But it's almost like that.
There's almost like there'sthis preconceived notion out
there that if you're a coach youalso have to be like a
(37:54):
solopreneur, like a smallbusiness owner, or something
like that.
Speaker 1 (37:58):
You don't know.
Speaker 2 (37:59):
You don't at all, and there's nothing wrong with it
if you don't want to do that.
Like you know what I mean.
Speaker 1 (38:06):
Yeah.
Speaker 2 (38:06):
I feel like we just like opened a portal for people
right now where they're like ohyeah, maybe I could just Google
search coaching jobs and likejust get a job as a coach.
Speaker 1 (38:17):
That would be amazing .
Speaker 2 (38:19):
Take so much pressure off yourself.
Speaker 1 (38:21):
Yeah, I mean if you're a coach and you want to
have your own business.
But you've heard yourself say Ihate social media, I hate sales
, I hate marketing, I don't wantto be online.
If you hear yourself sayingthat stuff, you have a choice.
You need to either examine arethose limiting beliefs that
(38:42):
you're going to take action tochange, or are they genuine
truths because they're based inyour core values, in which case
it's going to be a verydifficult uphill battle to have
a business.
It's like having an automechanic shop.
It's like you're the mechanic.
(39:02):
All you want to do is work oncars and you refuse to go to the
front desk and sign people in,sign vehicles in as they're
being dropped off by clients.
You refuse to call the yellowpages and put out an ad in the
yellow pages to say I haveRyan's mechanic shop in Toronto.
If that's you, then you're themechanic that works for somebody
(39:23):
else.
If you want to own the mechanicshop, you got to do that stuff.
You got to lock the door at theend of the night.
You got to get in, come inearly and open the door and turn
on the open sign.
Speaker 2 (39:34):
It's true.
Speaker 1 (39:40):
I think this is the biggest one.
Speaker 2 (39:41):
I think it is too.
That's why I said that's whyyou're like save it for last,
it's good, it's really good.
I think people are just likeyeah, screw this.
I don't want to be a businessowner, I just want to be a coach
.
And remember too, there'snothing wrong with that.
You haven't failed to be acoach.
If you decide you want to justbe employed by a coaching
(40:04):
company or you know I don't evenknow what options are available
, but I'm sure there's tons ifyou just Google it or start
looking or go on Lake, I don'tknow what, whatever the job
places are that you go to tolook for jobs, amazon.
Speaker 1 (40:18):
No, amazon, no.
That's, if you want to buy AAAbatteries, you can go to Amazon.
I don't know Amazon, althoughAmazon is a huge company that
probably do employ in-housecoaches for their yeah.
Speaker 2 (40:30):
I bet you they do.
Speaker 1 (40:33):
Yeah, so that's the big one.
And again, there's no wronganswer.
It's not wrong to want to be abusiness owner and it's not
wrong to not want to be abusiness owner.
Yeah, it's not wrong.
As if, like you, arefoundationally against doing the
duties of a business owner andstill trying to be a business
owner.
Speaker 2 (40:50):
Right, yeah, cause it's never going to happen for
you.
Speaker 1 (40:52):
Or you're foundationally against being an
employee and you try to forceyourself into an employee role,
which was me in my past life.
Right, it didn't work miserableall the time.
Speaker 2 (41:02):
Oh yeah, me too I hate you.
Speaker 1 (41:05):
Yeah.
Speaker 2 (41:06):
So yeah, so that's.
Speaker 1 (41:07):
I call it rockstar syndrome when a coach wants to
have all the benefits ofbusiness ownership without any
of the responsibilities ofbusiness owners.
Speaker 2 (41:18):
So according to the urban dictionary, yes.
Rockstar syndrome exists as aword, but what's the dictionary?
Speaker 1 (41:26):
definition.
Speaker 2 (41:27):
Pardon.
Speaker 1 (41:28):
What's the urban dictionary definition?
Speaker 2 (41:30):
So it says rockstar syndrome, a mental illness most
often occurring in drummers, inwhich the following symptoms may
occur when someone who plays amusical instrument not being
played that long, or usually hasnot been playing that long
about three months to a yearstarts to think that they're
(41:51):
amazing on their instrument whenin reality they suck.
So that's not really.
No, it's not.
So that's a different rockstarsyndrome, different rockstar
syndrome.
That's a different one.
Speaker 1 (42:01):
Yeah, we're talking about coaching rockstar syndrome
.
Speaker 2 (42:04):
Coaching rockstar.
This is like yeah, I like it, Ithink it's cool.
Speaker 1 (42:08):
You can call it rockstar coach syndrome.
Yeah, rockstar coach Justdifferentiate it from that
drummer thing Cool, there we go,there we go.
Those are the five thingseverybody to stop doing right
now.
Speaker 2 (42:24):
Yeah, so that you can have a successful 2024 business
coaching.
Stop it, mm-hmm.
Speaker 1 (42:32):
Every one Cool.
So, that's it for this episode.
Send your hate letters to RyanMontes NLP on Instagram.
Tell me why I'm wrong.
Alana Banks, what are you goingon these days?
Speaker 2 (42:47):
Just send me loving messages, because I don't like
hate messages.
What do I have going on?
I've got my palm readings.
Message me for a palm readingand message me for a
breakthrough too, and go checkout my reels on Instagram,
because they're going crazy.
I have all my new followers.
Speaker 1 (43:06):
Boom, there you go and I've got the simple social
sanctuary $7 a month.
Awesome social media coaching.
Is that price going up?
Speaker 2 (43:16):
in the new year.
It's going to go up at somepoint.
Speaker 1 (43:20):
It'll just be when I feel like it, One day I'll just
wake up and I'll be like that'sit no more free ride $700.
$700 a month.
Yeah, Everybody who's alreadyin there will get to keep their
lower price permanently as longas they stay a member.
But yeah, one day we'll all theprice will just shoot up for
sure.
I might even like make it.
I might even like raise theprice and make it by application
(43:41):
only.
But you know, anyways, crossthat bridge when I get to it.
And then, yeah, just make sureyou're following me on Instagram
and Facebook, everybody.
There's some cool stuff comingup.
Speaker 2 (43:58):
Cool.
Speaker 1 (43:59):
That's it.
Speaker 2 (44:00):
All right, Thanks everyone.
Speaker 1 (44:03):
Bye.
Everybody listening needs to stop.
You need to stop.
Alana Banks, you need to stop,I need to stop.
Everyone needs to stop doingthe following five things in
their coaching business rightnow what's that?
Are you going to stop?
Speaker 2 (00:18):
Maybe If I know what the things are.
Speaker 1 (00:21):
Everyone stop doing the following five things.
Now you might be thinking, ryan, where are these things?
Or you might be thinking, howdo you know I'm doing these
things and I don't.
I mean, I know what the fivethings are.
I don't know how many of thepeople listening are doing these
things, but these things aresuper common.
So I bet, listeners, you'redoing at least one and you got
(00:42):
to stop today.
Speaker 2 (00:45):
I know I'm guilty of at least one.
I know that.
Well, not anymore, but used tobe very much though.
Speaker 1 (00:52):
Guilty is charged.
Alana Banks, I accept your pleaof guilty.
You are sentenced to recordthis episode With me right now.
Speaker 2 (01:04):
All right.
Speaker 1 (01:05):
All right, let's get into the list.
Speaker 2 (01:06):
So let's get into it.
Speaker 1 (01:08):
Five things that coaches are guilty of doing.
That is bad for business, badfor you, bad for the world.
Stop this nonsense and you know, and you'll benefit.
Speaker 2 (01:19):
Right, yeah, all right, let's jump into it.
Speaker 1 (01:22):
Let's jump into it.
Speaker 2 (01:23):
Number one.
Speaker 1 (01:24):
Who know?
Speaker 2 (01:25):
So number one is assuming you know everything
about other people's coachingbusinesses.
Speaker 1 (01:32):
Yeah, or assuming you know anything about other
people's coaching businesses.
So I mean, it's very commonadvice and wisdom in the
coaching industry to stopcomparing yourself to other
people.
Ok, but I think even morespecifically, stop assuming that
you know how many clients otherpeople are serving.
(01:54):
Stop assuming that you knowwhat other people are paying for
coaching.
Stop assuming you know howsuccessful somebody is behind
the scenes.
Stop assuming you know howpeople are getting the clients
or attracting the clients thatthey're getting, because you
cannot see behind the scenes ofanother person's coaching
business unless you're literallypaying them for VIP access to
(02:16):
their systems, and even then youdon't really see for sure
what's happening behind thescenes.
You see what information theypresent to you, so you know.
For those devotees in theaudience who've been listening
from the beginning, you mightknow that your old pal, ryan
Montes, used to be a privateinvestigator.
(02:37):
I have a very keen eye fordetail and I can tell you that
many of the coaches on Instagram, on the internet in the world,
to me it's plain as day, it'sobvious, that the image they're
presenting is different than thereality behind the scenes.
(02:59):
Ok, I'm not going to go intogreat detail on how to tell that
and because it's really notimportant.
But you know, if you're lookingat what you see on social media
and taking it at face value andassuming that what you see on
the surface is representative ofyou know what's happening
behind the scenes, you'reprobably allowing yourself to
(03:22):
adopt a skewed model of theworld and I say stop that.
Does that make sense?
What I just said?
Lana Banks.
Speaker 2 (03:28):
Yeah, totally does.
Speaker 1 (03:30):
Yeah.
Speaker 2 (03:30):
I can think of an example actually, because back
before I was even into coachingat all, I started working with
someone who, in my opinion, like, or the way he presented
himself, I assumed that he waslike a big shot coach who, you
(03:50):
know, really knew what he wasdoing and, you know, was
probably making a lot of moneyand could help me in my life
Right and sort of the front thathe was representing right in
social media land and likewebsite and everything like that
was not like what was happeningin real life Right.
Speaker 1 (04:12):
So Interesting so that's a person who's maybe
intentionally misrepresenting.
Speaker 2 (04:20):
Yeah, well, I think sometimes what happens is like
coaches will do like a photoshoot or something like that,
and they put on this persona.
That's a lot more polished,right.
Speaker 1 (04:33):
Yeah.
Speaker 2 (04:34):
And so you see those images and then, like you, just
automatically assume oh well,they're doing really well
because they look so puttogether they are.
You know, have theseprofessional photos, yeah, but
then you know you find out lateron.
That's not really who they are100%.
(04:55):
So you know that's more fromlike a personal perspective.
But then if it's like coach tocoach to, you know, I think it's
easy to get into this likeassumption world where you know
you're looking at them sort ofas competition or you're looking
at other coaches and wishinglike you had what they had right
(05:16):
, because you start comparingMaybe you're not doing that well
, and so then you see someoneelse like getting more popular,
or you know you assume they havemore clients when really they
don't.
Yeah, and that's why I thinkit's important.
That's why I think this podcastis actually really good,
because, from the feedback thatI've got from other people, it's
(05:38):
like real conversation, a realconversation between two coaches
about coaching.
Speaker 1 (05:44):
Yeah.
Speaker 2 (05:45):
That's not polished and like produced and you know
key message to death, becauseit's real.
I think it's important that allcoaches be real with one
another and you know I've saidthis a lot since I've had my
fabric store Like I wanted toget all the online fabric store
(06:06):
people together in Canada andlike alphabet stuff and nobody
wanted to do that.
Right, but that's the name ofthe game.
When it comes to business,people don't want to share and I
understand why.
Speaker 1 (06:20):
Yeah, okay.
Speaker 2 (06:21):
But I don't, I don't really agree with it.
Speaker 1 (06:25):
Yeah, okay, so I just I do want to clarify I'm not
saying that, like you know, weshould pick up the pitchforks
and, like anybody who you knowrepresents their life, to be
slightly more glamorous onlinethan it is in real life, or
should go, no, because that'stotally normal and totally
natural.
Right, yeah, like you know,before you bring your vacation
(06:48):
photos over to your relativeshouse, to you know, show them
the pictures you take out, theones where, like you know, the
kids scraped their knee and iscrying in the background, like
you know, or maybe you leavethat in, I don't know, but
that's just an example.
Right, it's very normal to leadwith your best foot, right,
yeah, and there's nothing, and Idon't think that there's
anything wrong with that.
You know, I'm putting more ofthe onus internally, like, let's
(07:11):
apply it to me.
I'm not going to look atsomebody else's you know
business or website or funnel ortestimonials and assume any
more about them or theirbusiness than is immediately
apparent there.
I'm not going to look atsomebody and say, okay, they've
got a lot of video testimonials.
Therefore, they make a milliondollars a year and you know, I'm
(07:32):
going to use that as data to,you know, dictate my behaviors
or decisions moving forward.
Right?
Yeah, I think a lot of peopledo that, not, I think I know a
lot of people do that and it'sdangerous.
Right, it's okay to look atinformation and look at data and
consider it, but don't be doingall that assuming, right?
(07:52):
Yeah, especially if you'reattaching shame or comparison at
the same time.
Okay, I think we got that?
Speaker 2 (07:59):
Yeah, we got that.
Speaker 1 (08:01):
We got that one.
Speaker 2 (08:01):
I think it's important to apply that to your
entire life.
Speaker 1 (08:04):
Like not just your business, but don't assume
anything right.
Speaker 2 (08:08):
I had a roommate in university and he used to always
say no assuming, because itmakes an ass out of you and me.
Speaker 1 (08:17):
Please don't swear on the podcast.
This is a family show.
Don't say ass on our podcast.
Speaker 2 (08:24):
Okay.
Speaker 1 (08:25):
Okay, now I'm just kidding 18 plus folks.
Speaker 2 (08:28):
Yeah, but it's true.
18 turns the show off.
No assuming.
Assuming just wrecks your life.
Speaker 1 (08:32):
Yeah, just leave it at that, okay.
Speaker 2 (08:34):
Yeah.
Speaker 1 (08:36):
Destroy his university.
Okay, Number next.
What's number two?
Speaker 2 (08:41):
Number two is don't be a cheapskate.
Speaker 1 (08:45):
Don't be a cheapskate , ladies and gentlemen.
Stop being a cheapskate.
We should probably explain whatthis one means.
If you run a business and ifyou're a coach unless you're
employed as a coach for somebodyelse then this probably doesn't
apply to you, although it stilldoes but if you are a business
(09:05):
owner, meaning you're anentrepreneur slash coach who
works for yourself and sellsservices directly to clients.
You need to stop being acheapskate with either your time
or your money or your energyand you need to identify right
now which one of those or whichones of those are you being a
cheapskate with and stop being acheapskate.
(09:26):
And here's the thing thisdoesn't need to be permanently,
because obviously the goal ofentrepreneurship and business is
so that you can spend less timeand less energy and make more
money.
Ultimately, that's the value,one of the big values of moving
away from an employee lifestyle.
(09:47):
But until you reach that stage,there's so many coaches that
are like well, I became a coach,therefore I should have a four
hour work week, I should expendno energy whatsoever and money
should just roll in, and havethis expectation that it's
almost like an entitlement, andthat's not the reality for most
(10:09):
people.
You must be willing to investan appropriate not an exorbitant
amount, but an appropriateamount of time and or money and
or energy if you expect to see agood return on the investment
of your time and or money and orenergy.
Or, in other words, if you'renot willing to pay $15.99 a
(10:30):
month for a Canva subscriptionwhen you're on social media.
I mean that's like the cost todo in business.
Speaker 2 (10:39):
Yeah totally.
And I think we've had thisconversation before because I
remember talking about it onanother episode.
But really and I remember Iremember we were talking about
how the cost of entry intocoaching is actually, or any
online service kind of businessis pretty low when you think
(11:02):
about it, it's almost too low.
Yeah, Like if you're opening astore, for example, you have to
buy your inventory, you've gotto buy, like you have to pay
rent, you have like all of theseexpenses and then you got to
sell the stuff.
So I think there is sort oflike this expectation that like
well, because I have this onlinebusiness, I shouldn't really
(11:23):
have to spend any money, butit's just like any other
business.
So you're going to have likethese small expenses, like your
Zoom membership, your Canvamembership, you know an
accountant little businessexpenses that are going to
actually help you be a lot moreefficient too.
(11:45):
These are all really importantand, even with your time and
your energy, be available foryourself.
And maybe that means you wantto have more flexibility.
You can still have flexibility,but it doesn't mean that you're
just going to go from 0 to 100without putting the time and
effort in and energy behind it,Because it is very consuming,
(12:11):
very all-consuming.
And I think it's also anexpectation that you have to set
with people in your life too,Because a lot of people assume
here we go with the assumptions,but a lot of people assume I
just have all kinds of time onmy hands because I work from
home and I'm a coach and I do iton this thing.
But just because I don't have abook like a booking or a call
(12:33):
scheduled or something like that, doesn't mean I'm available.
I'm still working on mybusiness, right?
And I think that's somethingthat people forget too.
Like you have to work on yourbusiness and you have to work in
your business and then you haveto work with clients or
whatever it is you're doing.
Speaker 1 (12:52):
Yeah, I really like what you said, that the cost of
entry into the coaching industryis extremely low.
You can actually become asuccessful coach Technically.
You could do it spendingnothing.
This is when you have aninternet connection, and even
that's negotiable because youcould go to the library and have
free internet.
Speaker 2 (13:12):
Right.
Speaker 1 (13:12):
Technically, just with life experience.
If you have a skill and you'reable to get results, technically
, you could spend almost nothingand become a life coach.
So there's this extremely lowbarrier of entry into this
industry, I think, which givespeople sometimes the wrong idea
that anybody could just come in,or it's normal and typical to
(13:38):
come in and spend a few thousanddollars on training and like,
okay, now I have 100K a year ofbusiness and I see it, I see it
out there, I'm there in thetrenches with new coaches, new
coaches, medium coaches andveteran coaches.
A lot of people do have thatexpectation that like, okay, I
got my coach certification, or Igot my hypnotherapist
certification, where's my 10K amonth in revenue?
(14:01):
And you know again.
And it's tricky because forsome people that does happen
really quickly and right away.
But for a lot of people you'regoing to need to invest more.
And I want to just like, make aquick parallel.
I heard this statistic on theradio a few years ago and they
said that, like for, in theemployee side of the world, the
(14:23):
employee side of life, thegreatest return on investment in
terms of paying for trainingversus what you make back in the
duration of your career iscommercial airline For what you
invest upfront, and commercialairline pilots usually have to
(14:44):
pay for their own training,right?
You go to flight school, you doall this training For what you
invest upfront.
You know the ratio is highestfor what you earn back as a
commercial airline pilot, so itcosts anywhere between.
Well, actually, let me savethat number.
A commercial airline pilot, bythe time they reach senior
(15:04):
status working as a commercialairline pilot, they'll be making
around $200,000 a year or more.
Okay, that's when they reachsenior status.
So later in their career youknow in the middle, with a major
airline around $130,000 a yearand entry level positions are
(15:25):
between, let's say, 30 and$50,000 a year.
Okay, okay, so let's you know,think about that.
You get into this career.
First few years you're making50 grand.
Before too long you're making100 grand and when you're at the
top of the game you're making200 grand.
Speaker 2 (15:39):
Yeah.
Speaker 1 (15:40):
Those are reasonable expectations.
What's the cost of entry?
To get yourself into thatposition as a commercial airline
pilot?
Anywhere between $70,000 and$150,000.
Right, so you drop out, youspend, we'll split the
difference 90,000.
You can expect to earn in thefirst couple of years a fairly
(16:01):
modest salary and later on, asyou get more experience, up to
$100,000.
And then we have coaches whospend $3,000 on a coaching
certification and fully expectto make $100,000 their first
year right it's not impossible,it happens.
Speaker 2 (16:18):
Yeah, it does.
Speaker 1 (16:20):
But is it reasonable to be disappointed if that
doesn't happen?
Speaker 2 (16:26):
Yeah.
Speaker 1 (16:26):
Right.
My argument is no, you mightneed to invest, and for a lot of
coaches it's way less than$90,000 or $150,000 that you
would need to invest in businesstraining, whatever, whatever,
whatever.
Speaker 2 (16:40):
How about being comfortable with a negative
annual income?
Yeah, that's where we need tostart, right.
And I think that thisexpectation also comes with the
influx of conversations aboutcoaching in social media, like
(17:01):
on YouTube, like all that stufftoo, because there was this era
of digital nomads, right, andthey still exist, but at the
beginning of that online serviceprovider, I'm going to be a
coach and I'm just going to grabmy laptop and move to Mexico
era.
Some people did it and somepeople did it really quickly and
(17:24):
there's like star coaches outthere right now who literally
did start in their car, right.
I think like there's that onebig coach.
I can't remember her name rightnow.
It'll come to me.
Speaker 1 (17:35):
Alpha Fem yeah.
Alpha Fem that's her real name,melanie.
Melanie Adelaer.
Yeah, yeah, yeah.
Speaker 2 (17:41):
She started in her car, she was homeless, like such
a great story.
And now she's like I think shebought her own private island or
something like that and is likeliving in a mansion on her own
private island, and thosestories exist.
But those are like the 1% ofpeople who have made it big,
(18:02):
which is also why every kidthat's like 10 wants to become a
YouTuber, because they allwatch Mr Beast and saw him
become this millionaire, amazingYouTube guy.
But like all of these peopleMelanie and Lair Alpha Fem she
put the work in, she spent themoney, she did all the things
(18:23):
Like.
She got lucky in the beginningand caught on, but then there's
no doubt in my mind that she'sinvested tons of money into her
business.
Speaker 1 (18:34):
Yeah.
Speaker 2 (18:35):
Right Time energy and money.
Speaker 1 (18:38):
Yeah, yeah.
Speaker 2 (18:40):
So it's just like super important to like have
perspective.
I think really is yeah.
Speaker 1 (18:45):
And she got over that hurdle where now everything's
easy Right.
I'm not saying she doesn't workhard, but I'm saying, you know,
she's gotten over that hurdle,she knows exactly what to do to
make the list these days, right,and she has like a massive team
and all that kind of stuff.
Anyways, the point of this is,you know, number two on the list
was lovingly, empathetically.
(19:06):
Of course this is a little bitof a tongue-in-cheek list, but
stop being a cheapskate withyour time or your money or
energy.
If you want a huge return onyour investment, you need to
actually make the investment.
Speaker 2 (19:20):
Yeah, do the work.
Speaker 1 (19:21):
You might win the lottery.
You might be one of thosecoaches that's like, does a
weekend of training and puts upan Instagram page and makes
millions of dollars.
But yeah, you know, there'sthis expression that I love.
You know luck counts, but youcan't count on luck.
Speaker 2 (19:37):
Yeah, it's true you might get lucky.
Speaker 1 (19:39):
Right, you might make some magic reel that gets a
million and a half.
Speaker 2 (19:42):
I was just going to say.
Speaker 1 (19:44):
Use in one week and you all of a sudden you know
you've gained 30,000 followersovernight.
But you can't count on that.
It's great what happens.
Elana Banks yeah.
Speaker 2 (19:56):
Well, and it happened , but still like it's not, that
it's not all of a sudden likeI'm rolling in, you know, new
clients and a whole bunch ofmoney, Like I'm exposed to more
people now and that's it.
But you know.
Although that's very valuableyeah agreed, but now it's like a
whole other set of like thingsthat I have to think about in
(20:17):
terms of like well, now that Ihave all that exposure, now I
got to like, get to work.
Speaker 1 (20:23):
Or followers, more problems no.
Speaker 2 (20:25):
Yeah.
No, but I mean I could sit onit and do nothing and just be
like oh well, I just want themto come to me, I'll just keep
doing reels, or I could actuallycreate stuff, right, which is
what I'm doing now, which iswhat I'm thinking about.
Speaker 1 (20:40):
Yeah.
Speaker 2 (20:41):
Okay.
Speaker 1 (20:42):
Okay, let's go on.
Speaker 2 (20:44):
Yeah, number three.
Number three is giving away thefarm.
Number four is giving away thefarm.
What does that mean?
Speaker 1 (20:52):
Stop giving away the farm.
Speaker 2 (20:54):
Giving away all your secrets.
Speaker 1 (20:55):
Not necessarily giving away all your secrets,
because so here, in 2023 and in2024, this is more important
than ever.
Remember, as a coach, the onlything really you can give is
information.
Speaker 2 (21:10):
Doesn't matter if it's one even if you're a
therapist.
Speaker 1 (21:14):
Really what you're doing is listening to
information from the client andfeeding back more information.
It's just an exchange of data.
When you break it down, nolonger is it reasonable to
expect people to pay big amountsof money for certain types of
information.
Here's how it breaks down thewhy and the what is basically
(21:38):
free these days If we're talkingabout getting a result the why
do you do this?
Why do you do that?
Why do you need this?
Why do you need that?
That information is free.
If they don't get it from you,they can find it on YouTube for
free.
What do I need to do?
I talked about this recently.
You're going to talk about this.
(21:58):
I think it was in my free group.
I talked about literally theexact blueprint for becoming a
billionaire is available to youfor free.
You can go and read about everymoment of every of Warren
Buffett's life, from the timebefore he was born.
Every business decision he made, every person he knew,
(22:20):
everything he did has beendocumented and is available in
great detail to you for free.
The what, this information isout there.
As a coach, you're constantlygiving away the why and the what
, basically for free.
Really, what you're getting inreturn is attention, which is a
very valuable currency.
The how, or in other words,implementation, or in other
(22:43):
words, accountability,supervision and hand-holding, is
what people pay you for.
Speaker 2 (22:49):
Yeah, this is what a lot of people get wrong.
Speaker 1 (22:52):
Go give away the information, give away the how
or give away the why, give awaythe what as much as you possibly
can, but the thing that'sactually valuable, which is the
supervision, implementation,accountability, hand-holding etc
.
Needs to be gated, it needs tobe guarded, because that's what
you're exchanging for real money.
Yeah.
Speaker 2 (23:14):
Yeah, yeah, like you said that, because we touched on
that a little bit last week, we, I think, maybe not, I can't
remember.
Speaker 1 (23:25):
I feel like we talked about this recently.
It was in a dream, I don't know.
Speaker 2 (23:28):
I know, but it was like talking about like, was it
on Clubhouse?
Speaker 1 (23:32):
Were we talking on Clubhouse.
Speaker 2 (23:33):
No, you know what?
We were just having aconversation before hitting
record, and we were talkingabout.
Speaker 1 (23:39):
I don't have Clubhouse.
Speaker 2 (23:41):
Accountability and holding hand-holding.
That's what you pay for.
That's why you want a VIP daywith a coach.
That's why you want to workone-on-one with a coach, because
they're going to be in yourcorner asking you questions,
asking you the hard stuff youknow and holding you accountable
(24:01):
to whatever it is that you'rewanting to achieve by working
with that person.
Speaker 1 (24:07):
Yeah.
Speaker 2 (24:08):
And yeah, that should be paid for Wow.
Speaker 1 (24:13):
Yeah.
So stop giving away the farmmeans you need to know what is
your marketing messages and whatis your free value content and
what is the information that youcan pump out and not have to
worry about it and it's going tobe valuable for your audience.
And you need to know what areyou selling.
Speaker 2 (24:32):
Yeah.
Speaker 1 (24:33):
You need to know what are you selling and you need to
actually sell it, and thereneeds to be that clear line in
between.
Speaker 2 (24:41):
Yeah, for sure.
Well, and I think you can do itat levels, right, or I guess it
just really depends on whatyour business model is.
But you could look at it as,like I give away all kinds of
free information on my podcast,on my YouTube channel, on my
(25:02):
social media platform, right,and then it could be like medium
tier or like more of a lowticket thing is like maybe you
just do like workshops, right,once a month you do a workshop
on more information, but likeit's like a little bit more
information than what you'regiving away for free.
And then your high ticket stuffis like the hand holding right,
(25:26):
like I'm going to sit down withyou and help you every step of
the way, kind of help youimplement all this free
information that you have.
Speaker 1 (25:36):
Yeah.
Speaker 2 (25:38):
And that's the big ticket item.
Speaker 1 (25:42):
Yeah.
Speaker 2 (25:42):
Where they have you on speed dial.
Speaker 1 (25:44):
I don't know where they can text you whenever they
want for one month right, theycan come and sleep on your sofa,
which is a new high ticketoffer I have.
It's no, you don't get to talkto me, but you can sleep on my
sofa for one week on thecondition that you make me
(26:06):
breakfast in the morning.
Yeah, so, folks, if you'reinterested, you can apply for
that package, that container,the sofa and breakfast container
at RyanMonticecom.
It is a high ticket container.
Speaker 2 (26:20):
Yeah, very high ticket, In fact it's my most
premium offer OK.
All right, so yeah, so stopgiving away the farm.
Speaker 1 (26:31):
Stop giving away the farm.
What's?
The next one on the list.
Speaker 2 (26:34):
The next one is shiny object syndrome.
Speaker 1 (26:38):
Shiny object syndrome .
Yeah, coaches are bad for thisone.
Speaker 2 (26:42):
Yeah, I used to be so bad for this, so bad.
Speaker 1 (26:46):
Used to be.
This isn't a podcast recording,this is an intervention.
No, you're not that bad.
Actually I'm not bad.
Speaker 2 (26:54):
I haven't done anything bad like that for a
while.
Speaker 1 (26:57):
Yeah, shiny object syndrome.
For those that are not awarewhere it's like.
You start a thing, you'reexcited about it, gratification
is slightly delayed, so, ratherthan sticking around to make it
work, you go on to the nextthing.
Right, you fail to get yourreturn on investment for the
thing before you invest in thenext thing, which sometimes it's
(27:22):
appropriate.
Sometimes, a tactical retreatis a good idea, but that's
usually not the case for a lotof coaches.
Usually, what they're doing isit's like OK, I've run up to a
challenge in this one thing Iwas doing, so rather than
overcome that challenge, we'regoing to go and get excited
about something different.
Speaker 2 (27:42):
Yeah.
Speaker 1 (27:44):
Don't do that, Especially with business and
marketing initiatives, because,spoiler alert all business and
marketing initiatives almost allwill work when executed
properly.
It's the execution andovercoming the challenges and
tweaking along the way that ischallenging.
When you jump from one to thenext to the next without seeing
(28:07):
things through, you wind upgetting stuck.
Speaker 2 (28:11):
Yeah, totally.
Speaker 1 (28:12):
Yeah.
Speaker 2 (28:13):
I would say that Then also on the flip side of that,
it's just purchasing shinyobjects too.
This has been my downfall,Actually.
The other one is too.
I jump around quite a bit, or Ihave, but also I could easily
get persuaded into this coachingprogram or buying this thing or
(28:39):
that thing to see if it's goingto work for my business Instead
of just sitting down andgetting to work with the
information that I already have.
Speaker 1 (28:47):
Yeah.
Speaker 2 (28:48):
Right, and trainings too.
Like maybe if I do thattraining or this training, I get
certified in this thing, thenthat'll make the change in my
business.
But really it's not going tochange anything, although
sometimes things can.
When I think about that.
When I did that Palm Readingcertification, that really
(29:08):
shifted things for me, but thatwasn't a shiny object either.
Yeah.
Speaker 1 (29:15):
After a while in the business, I think a lot of
people start to realize thedifference between the different
motivational or differentreasoning for investing in
courses.
Yeah, I'm at the point nowwhere I can afford to take a
(29:36):
training out of interest and Idon't need to justify it to
myself.
That's like oh, I can spend themoney because it's going to be
this for my business or that.
I can be like honestly, I don'tneed to do this training, but
it seems interesting to me, Ithink it'll be fun and yeah, hey
, maybe it will result in anincrease in revenue.
That would be cool too.
Speaker 2 (29:57):
Yeah, right.
Speaker 1 (29:59):
And so but especially if you're not making the
dollars yet that you want to bemaking, you got to be really
careful what you invest in andreally consider whether it is
the right decision for movingthe revenue needle forward or if
it's just another way to avoidapplying what you know you need
to apply from previous training.
Speaker 2 (30:19):
Totally.
Speaker 1 (30:20):
Totally, that's shiny object syndrome.
That one, I think, is a littlemore well-known.
There are conversationshappening out there.
Speaker 2 (30:29):
But I don't know.
I just had a bit of an ahamoment there for a second
because I took that palm readingtraining right and I literally
took it out of interest, like Iwas like, oh, that's cool, I
just want to do that.
There was no strategy behind it, like I just was like I'm doing
it and that was the onetraining that really kind of
like shifted things for me.
So it was not interestingbecause I was taking it out of
(30:52):
pure interest and excitement andjoy Yep, Not out of lack need.
Speaker 1 (31:01):
Yeah, the decision was based in abundance rather
than in.
Speaker 2 (31:07):
And then the return was abundant.
Speaker 1 (31:10):
And then the return was abundant right.
Where it's like I think a lotof people will take the next
training.
It's like I'm desperate, I'mnot getting the clients I want,
I need this thing, and then theyput all this pressure on this
one training.
Where it's like this has got tobe the thing that gets me the
clients.
Otherwise, whatever, it's notreally the right energy to bring
(31:31):
into a process, as tough asthat might be, because sometimes
we are in that position.
It's like we've got to dosomething.
But, it's like when you Well,it's the same thing with the
social media sanctuary Like.
Speaker 2 (31:47):
I'm in that out of interest, because I'm interested
in learning that type of stuff,but I'm not like, oh, I need
this.
Is the thing that's going tomake my social media.
Speaker 1 (31:57):
Yeah.
Speaker 2 (31:58):
Like I'm in it just because I'm interested.
Speaker 1 (32:01):
I know.
And then you got a millionviews in your reel, applying my
reels masterclass form plan.
Speaker 2 (32:09):
Exactly, but it's because I'm in it with an energy
of abundance and enjoyment andjoy and interest, rather than,
like I need to be, in the simplesocial sanctuary so that my
social media takes off.
Speaker 1 (32:24):
Yeah.
Speaker 2 (32:26):
Cool, this is something new.
I'm going to think about morethings in my life that's
happening for Okay.
Speaker 1 (32:35):
You're going to run and sign up for like 10.
I'm interested in this and thatand this.
I'm interested in thisfive-star vacation Imagine all
of the abundance that will comemy way.
Yeah, all right, number last onthe list.
Speaker 2 (32:54):
Yeah, number five is stop.
Are you ready for this one?
Stop being a rock star.
No, stop having rock starsyndrome.
Stop.
And this is a Ryan Montes.
Speaker 1 (33:09):
Having thing, rock star Ryan Montes thing.
In that I feel like I coinedthe term rock star syndrome,
although I don't really want toclaim that for sure.
I guess maybe I didn't and Ijust don't remember.
Rock star syndrome is, if youthink about a rock star.
Rock stars are technicallyentrepreneurs.
(33:32):
Right, Think about like I don'tknow Aerosmith and Steve Tyler
or a really big name musician.
Speaker 2 (33:39):
Yeah.
Speaker 1 (33:40):
Their whole job and they get paid for this is to
just show up.
The audience is already there.
They do their thing, they usetheir talent, they rock and they
leave.
Right, a rock star is in theunique position of getting paid
a lot of money to just show upand put on a show and leave, and
things like ticket sales,security, equipment, stage, you
(34:06):
know, food and drink all thatstuff is taken care of by other
people, other entities, right,yeah, so that's fine for a
successful rock star.
But here's the thing AtlantaBanks and audience.
Are most rock stars rich?
Or most musicians rich?
Right?
(34:26):
Are most people who dedicatedtheir life to music rich?
The answer is no, right, mostmusicians don't make any money
for their talent, right, theycan't just show up and be the
rock star, show up and put on ashow and make all kinds of money
.
And so when we flip it over tocoaches, a coach who has rock
(34:49):
star syndrome is the coach thatsays I just want to show up and
serve the client, do thehypnotherapy, do the coach and
do the what.
I just want to do that and thendisappear into the sunset, when
in reality, a coach or ahypnotherapist again, unless
you're employed by somebody elsewho's doing that stuff bringing
(35:14):
the audience in front of you,taking care of security
equipment.
You know food and drink, allthat stuff.
But if you're a coach who'sself-employed, you have your own
coaching business you can't bethe rock star.
You have to be the businessowner.
You can't say I just want toserve my client and not worry
about anything else, becausethat's sort of the last step in
(35:37):
your business.
The first step is building thefoundations, putting up the
walls, right yeah, marketingyour service, connecting with
clients, sales, marketing,administration, security, right,
all these little things that ifyou're not taking care of those
and if you're not yet at thestage where you're in the future
, you're not going to be able todo that.
(35:57):
If you're not at the stage whereyou're going to delegate those
things, you don't get to be therock star.
One day you'll be the rock starmaybe if you get all this stuff
sorted out.
So rock star syndrome I guess,in case it wasn't clear, those
coaches that think all they gotto do is provide the coaching
and serve and it's not theirproblem to do the rest, or the
(36:19):
rest is a chore that isunpleasant that they put up with
so that they can serve theirclients wrong, but if that's you
, if you're there and you'relike, all I want to do is serve.
You are an employee and anemployee mindset and you should
go get a job as a coach for acompany that employs coaches.
If you want to be your ownbusiness and work for yourself
(36:39):
and run the show, you got to bea business owner.
Speaker 2 (36:42):
Yeah, totally yeah.
Well, that's what I was justgoing to say, like what I would
tell these rock star syndromepeople is go get a job, yeah.
Speaker 1 (36:49):
And there are jobs for coaches.
I'm sure there's like lots ofjobs that would hire them.
They're in-house coaches.
Speaker 2 (36:56):
Yeah, just go get a job as a coach and all you have
to do all day is serve.
Yeah, yeah.
Speaker 1 (37:01):
Yeah, you know significantly less money, but
you'll also have job security.
You won't have to worry aboutthat stuff.
You don't like marketingbusiness sales.
Speaker 2 (37:13):
Yeah, yeah, it's funny, I mean I think you're a
lot closer to it than I am, justbecause of the people that you
serve.
But like, yeah, like I'd neverthought of it from that, because
I've always been in this tohave my own business, because I
moved from having my ownbusiness and then kind of just
(37:34):
morphed into having thisbusiness, so it's just kind of
like all been very fluid for me.
But I haven't thought of itfrom that perspective where
there are some coaches out therewho are maybe like I don't want
to run a business, I want tojust coach, which is totally
okay.
But it's almost like that.
There's almost like there'sthis preconceived notion out
there that if you're a coach youalso have to be like a
(37:54):
solopreneur, like a smallbusiness owner, or something
like that.
Speaker 1 (37:58):
You don't know.
Speaker 2 (37:59):
You don't at all, and there's nothing wrong with it
if you don't want to do that.
Like you know what I mean.
Speaker 1 (38:06):
Yeah.
Speaker 2 (38:06):
I feel like we just like opened a portal for people
right now where they're like ohyeah, maybe I could just Google
search coaching jobs and likejust get a job as a coach.
Speaker 1 (38:17):
That would be amazing .
Speaker 2 (38:19):
Take so much pressure off yourself.
Speaker 1 (38:21):
Yeah, I mean if you're a coach and you want to
have your own business.
But you've heard yourself say Ihate social media, I hate sales
, I hate marketing, I don't wantto be online.
If you hear yourself sayingthat stuff, you have a choice.
You need to either examine arethose limiting beliefs that
(38:42):
you're going to take action tochange, or are they genuine
truths because they're based inyour core values, in which case
it's going to be a verydifficult uphill battle to have
a business.
It's like having an automechanic shop.
It's like you're the mechanic.
(39:02):
All you want to do is work oncars and you refuse to go to the
front desk and sign people in,sign vehicles in as they're
being dropped off by clients.
You refuse to call the yellowpages and put out an ad in the
yellow pages to say I haveRyan's mechanic shop in Toronto.
If that's you, then you're themechanic that works for somebody
(39:23):
else.
If you want to own the mechanicshop, you got to do that stuff.
You got to lock the door at theend of the night.
You got to get in, come inearly and open the door and turn
on the open sign.
Speaker 2 (39:34):
It's true.
Speaker 1 (39:40):
I think this is the biggest one.
Speaker 2 (39:41):
I think it is too.
That's why I said that's whyyou're like save it for last,
it's good, it's really good.
I think people are just likeyeah, screw this.
I don't want to be a businessowner, I just want to be a coach
.
And remember too, there'snothing wrong with that.
You haven't failed to be acoach.
If you decide you want to justbe employed by a coaching
(40:04):
company or you know I don't evenknow what options are available
, but I'm sure there's tons ifyou just Google it or start
looking or go on Lake, I don'tknow what, whatever the job
places are that you go to tolook for jobs, amazon.
Speaker 1 (40:18):
No, amazon, no.
That's, if you want to buy AAAbatteries, you can go to Amazon.
I don't know Amazon, althoughAmazon is a huge company that
probably do employ in-housecoaches for their yeah.
Speaker 2 (40:30):
I bet you they do.
Speaker 1 (40:33):
Yeah, so that's the big one.
And again, there's no wronganswer.
It's not wrong to want to be abusiness owner and it's not
wrong to not want to be abusiness owner.
Yeah, it's not wrong.
As if, like you, arefoundationally against doing the
duties of a business owner andstill trying to be a business
owner.
Speaker 2 (40:50):
Right, yeah, cause it's never going to happen for
you.
Speaker 1 (40:52):
Or you're foundationally against being an
employee and you try to forceyourself into an employee role,
which was me in my past life.
Right, it didn't work miserableall the time.
Speaker 2 (41:02):
Oh yeah, me too I hate you.
Speaker 1 (41:05):
Yeah.
Speaker 2 (41:06):
So yeah, so that's.
Speaker 1 (41:07):
I call it rockstar syndrome when a coach wants to
have all the benefits ofbusiness ownership without any
of the responsibilities ofbusiness owners.
Speaker 2 (41:18):
So according to the urban dictionary, yes.
Rockstar syndrome exists as aword, but what's the dictionary?
Speaker 1 (41:26):
definition.
Speaker 2 (41:27):
Pardon.
Speaker 1 (41:28):
What's the urban dictionary definition?
Speaker 2 (41:30):
So it says rockstar syndrome, a mental illness most
often occurring in drummers, inwhich the following symptoms may
occur when someone who plays amusical instrument not being
played that long, or usually hasnot been playing that long
about three months to a yearstarts to think that they're
(41:51):
amazing on their instrument whenin reality they suck.
So that's not really.
No, it's not.
So that's a different rockstarsyndrome, different rockstar
syndrome.
That's a different one.
Speaker 1 (42:01):
Yeah, we're talking about coaching rockstar syndrome
.
Speaker 2 (42:04):
Coaching rockstar.
This is like yeah, I like it, Ithink it's cool.
Speaker 1 (42:08):
You can call it rockstar coach syndrome.
Yeah, rockstar coach Justdifferentiate it from that
drummer thing Cool, there we go,there we go.
Those are the five thingseverybody to stop doing right
now.
Speaker 2 (42:24):
Yeah, so that you can have a successful 2024 business
coaching.
Stop it, mm-hmm.
Speaker 1 (42:32):
Every one Cool.
So, that's it for this episode.
Send your hate letters to RyanMontes NLP on Instagram.
Tell me why I'm wrong.
Alana Banks, what are you goingon these days?
Speaker 2 (42:47):
Just send me loving messages, because I don't like
hate messages.
What do I have going on?
I've got my palm readings.
Message me for a palm readingand message me for a
breakthrough too, and go checkout my reels on Instagram,
because they're going crazy.
I have all my new followers.
Speaker 1 (43:06):
Boom, there you go and I've got the simple social
sanctuary $7 a month.
Awesome social media coaching.
Is that price going up?
Speaker 2 (43:16):
in the new year.
It's going to go up at somepoint.
Speaker 1 (43:20):
It'll just be when I feel like it, One day I'll just
wake up and I'll be like that'sit no more free ride $700.
$700 a month.
Yeah, Everybody who's alreadyin there will get to keep their
lower price permanently as longas they stay a member.
But yeah, one day we'll all theprice will just shoot up for
sure.
I might even like make it.
I might even like raise theprice and make it by application
(43:41):
only.
But you know, anyways, crossthat bridge when I get to it.
And then, yeah, just make sureyou're following me on Instagram
and Facebook, everybody.
There's some cool stuff comingup.
Speaker 2 (43:58):
Cool.
Speaker 1 (43:59):
That's it.
Speaker 2 (44:00):
All right, Thanks everyone.
Speaker 1 (44:03):
Bye.
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