February 18, 2024 • 32 mins
We reminisce about the glory days of KFC's Toonie Tuesdays and its beloved place in our high school memories. We don't stop at nostalgia; we delve into five undervalued tactics that could skyrocket your business success. Our conversation is a treasure trove for those looking to master the art of consistent innovation with practical steps to increase sales in a competitive marketplace.
Have you ever wondered what makes a customer hit 'purchase'? We reveal the magic behind swift responses to DMs and inquiries, unveiling the 'window of excitement' that could make or break a sale. Our candid anecdotes offer a roadmap to navigating the dance between instant engagement and preserving your daily routine.
This episode is a gold mine for entrepreneurs and digital communicators seeking to refine their approach to customer interaction—an essential ingredient for growth in the digital age. We're spilling secrets on how to be available without compromising your sanity, ensuring your business thrives with every ping.
Lastly, we tackle the hotly debated concept of work-life balance with the belief that pouring your soul into your business doesn't equate to a life mislived. Through personal tales and reflections on industry tycoons like Elon Musk and Jeff Bezos, we challenge the stigma associated with 'hustle culture.'
Our discussion suggests that a relentless pursuit of success can be in harmony with personal values and happiness.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey, Ryan, hey hey.
Speaker 2 (00:02):
What's happening?
Speaker 1 (00:04):
Just hanging out on a Tuesday.
Actually, yeah, we're recordingon a Tuesday, which is unusual
for us.
Speaker 2 (00:09):
Yeah, do you remember Tuesdays?
What's that?
Do you remember Toonie Tuesdays?
Speaker 1 (00:15):
Toonie Tuesdays yeah.
Speaker 2 (00:17):
When I was in high school the movies, toonie
Tuesdays was a big thing.
Well, there's Discount Tuesdaysat the movies.
In Toonie Tuesdays was a promothat KFC did way back when I was
in high school and it was likeyou pay $2.
(00:38):
There's no tax on it.
It was just like two bucks.
You give them a Toonie and yougot like.
You got like, I think, onepiece of chicken, a small fries
and a small drink.
It was like something like whenit first started.
It was like that Cool.
Speaker 1 (00:52):
It was a good deal, and especially for high school
students.
Speaker 2 (00:54):
High school students were like, yeah, I'm going to go
to KFC and get Toonie Tuesdaysand like you know.
And then, like you know, and Iwas never really huge and I
liked KFC but I was never hugeinto it but and I think I'm the
only one who's been likeflocking this and tracking this
because, like they continued theToonie Tuesdays promotion for
many years after that but itjust got progressively worse and
(01:17):
worse and worse until it waslike totally different than what
it initially was, and it wentfrom like $2 for chicken fries
pop to like $2 plus tax forchicken fries pops, and now
we're up to $2 and 30 cents.
And then it was like $2 plus taxfor like okay, now it's no pop,
(01:39):
it's just like the chicken andthe fries.
And then like and then like tothe point where it was like okay
, now it's $2 and 22 cents plustax for like this and like and
now it's just like.
One step at a time went frombeing this thing that was like
you know, wow, that's a greatvalue to like whatever KFC like
yeah.
(01:59):
I'm going to Popeyes.
Speaker 1 (02:03):
Yeah, I do remember that.
Now I wonder if that's when theToonie was introduced, if they
were trying to like play off thelike introduction of the Toonie
.
Speaker 2 (02:13):
I don't know.
Yeah, I was around that time.
What year?
Speaker 1 (02:16):
did you?
It must have been.
When did the Toonie come out?
Let me check the archives Iremember that when the Looney
came out I was I was likeprobably eight or seven and I
actually won my first Looneyever playing bingo at my aunt
and uncle's cottage.
I thought it was the coolestthing.
Speaker 2 (02:34):
Yeah, the Toonie came out in 1996.
Speaker 1 (02:38):
Okay, 1996.
So that tracks, yeah, because Iwas definitely in high school
in 1996, but I wasn't really aKFC person.
Like I feel like fried chickenhas become this like massive
thing in the last few years, butfried chicken wasn't really a
(03:00):
big thing.
Yeah, you know.
Speaker 2 (03:05):
I just found a message.
Well, fried chicken has alwaysbeen super popular.
What are you saying?
Speaker 1 (03:10):
I don't think it has.
Speaker 2 (03:12):
Colonel Sanders died with more money in the bank than
, like the United States, havein foreign debt.
Speaker 1 (03:19):
I know, but like I feel like fried chicken, like
independent, like I'm thinking,like I live.
You know, queen and Dufferinarea In the last like four, four
years there has been, like asurgeons Is that even a word of
fried chicken.
Places Like there's like Dave'shot chicken, there's Chen
(03:43):
Chen's near me, there's PJClecks, like these are literally
all within like a five minutewalking distance from my house.
That didn't exist before.
Speaker 2 (03:53):
Yes, perhaps you're right.
We're getting away from thetopic of Toonie Tuesday.
I just found a message on amessage board on the internet
from 2005 where somebody wasreminiscing about how Toonie
Tuesday started out at $2 and isnow and this is 2005 is now 249
(04:17):
plus tax.
This is 2005.
So I don't even want to know.
Speaker 1 (04:23):
So that's 10 years later, right?
Speaker 2 (04:25):
If it was that's 10 years later, which is also 19
years ago, oh my God.
Speaker 1 (04:31):
Let's not even go there.
Speaker 2 (04:33):
What is Toonie Tuesdays today?
Let's see.
Speaker 1 (04:36):
I don't even know if it exists, even.
Speaker 2 (04:40):
Let's see.
Kfc 2023 is a suggested search299 plus tax.
Speaker 1 (04:48):
I mean, can they even call it Toonie Tuesday?
It's not even Toonie Tuesdayanymore, it's like $3 Tuesday.
Speaker 2 (04:58):
Yeah Well, they don't call it Toonie Tuesday anymore.
Speaker 1 (05:01):
Oh God.
Speaker 2 (05:02):
I mean now it's 2 pieces for 299 Tuesdays, spelled
T-W-O-S-D-A-Y-S.
All right, I mean there's.
I can't.
You know, we can't complainthat much.
There's inflation.
I gotta make money.
I can't just give the food away.
Speaker 1 (05:19):
No, and honestly, kfc's recipe has improved
considerably.
I would say I would never haveeaten at KFC 19 years ago, but
now I like it.
I think they have a good recipenow.
Speaker 2 (05:38):
Yeah.
Speaker 1 (05:39):
I don't think I've had KFC in a while, but oh, it's
quite good.
Now, I don't like their fries,but I could take it or leave it
with the fries, but the chickenit's good.
Speaker 2 (05:48):
Yeah.
Speaker 1 (05:49):
Yeah.
Speaker 2 (05:50):
I gotcha.
Speaker 1 (05:52):
Anyway, that's not what we're talking about today.
We're not talking about Tuney,tuesday or KFC, but we are
talking about five things thatwill 10x your business, that
you're probably unwilling to do.
Speaker 2 (06:06):
That you're probably what.
Speaker 1 (06:08):
Unwilling to do or avoiding Right.
Speaker 2 (06:15):
Yeah, this is a great list.
You and I have been havingconversations recently about
what are the little things thatwe're doing in business that are
driving sales and just thisobservation of some of the other
people in the industry maybe,who are stating that they're not
getting the sales that theywant but then, at the same time,
(06:35):
not taking consistent actionsto get sales.
Yeah, so we just want tohighlight some of these
consistent actions, that itseems like a lot of people are
unwilling to do these things,and these are also things that
directly lead to sales.
Yeah, yeah so we want to add alittle bit.
Speaker 1 (06:56):
Yeah, these are super important.
Honestly, these things, once wego through them, they're such
low-hanging fruit, they're sucheasy things that you can just
implement into your dailyschedule that are going to have
such a huge impact.
Yeah, you know what I mean.
They're not even complicated,they're very easy.
Speaker 2 (07:17):
Yeah, yeah, okay Well .
Speaker 1 (07:21):
I don't know.
Some of them take effort, allof them take it Effort.
Yeah, we're going to talk aboutit.
But like effort, minimal effortin my opinion, like yes, effort
, but who?
Speaker 2 (07:35):
knows.
Speaker 1 (07:36):
Maybe for some it's more of an effort than for
others.
Like I look at some of thestuff and I'm like that's just a
no brain or easy thing that Iwould 100% do.
Yeah, okay, let's just get intothe specifics.
Speaker 2 (07:48):
Okay, let's do it Okay.
Number one thing that will 10xyour business and when I say
business, I mean revenue thatyou're probably unwilling to do
because a lot of coaches areunwilling to do this.
Okay, before we say this firstone, I want to talk about a
theory that I have just reallyquickly.
(08:09):
Okay, it's that a lot ofentrepreneurs want to go
straight to the entrepreneur'sdream and skip the part where
they work sufficientlyaggressively to get to that tree
.
Yeah, and it seems to want togo from, like, taking their
coaching cert to driving aLamborghini on the Amalfi coast
and then want to skip that partin between where you like have
(08:32):
lots of conversations and helplots of clients and like do a
fair amount of work to you know,yeah, and I'm not saying that
like the only way to besuccessful is to work really
hard and buckle down and likework 24 hours a day and break
your back, because that's reallynot required.
But it's like a lot of peopleare airing on the side of just
like, like let's go straight tothe four hour work week.
(08:55):
Yeah, you know, maybe make astop at the 20 hour work week
where you actually do some work.
Speaker 1 (09:00):
Yeah Right, some effort is required.
Basically, yeah, yeah, right.
Speaker 2 (09:08):
Until, like you know, there's growing the business
and there's scaling the business.
Scaling the business is whereyou try to like make the same
money or more by doing less work, and that's where you figure
out how to get to your financialgoals by whatever means
necessary.
Speaker 1 (09:21):
Yeah.
Speaker 2 (09:21):
Right, and that usually comes first.
Speaker 1 (09:24):
Yeah, and that's why they always say, like your first
million or something, or likeyour first 10k is the most
difficult, and then anything ontop of that is going to be a lot
easier, because you alreadyimplemented the effort that you
need to sustain in order to growright.
Speaker 2 (09:44):
Yeah, and increase your revenue.
Yeah, Okay.
So number one on the list is Iknow this is going to ruffle
feathers and I love that answerDMs and inquiries lightning fast
.
Answer DMs and inquirieslightning fast.
And here's why If you are aco-trust service provider or
(10:05):
really any business that sells aservice or a product, the most
excited a person is going to beto learn about your product and
invest in it is the moment theysend you an inquiry about it,
and I call it the window ofexcitement.
The longer it takes you to getback to them, the more that
(10:26):
window closes.
Speaker 1 (10:28):
Yeah.
Speaker 2 (10:29):
So, like I've had, I've like filled out, you know,
a form, or submitted a question,or like submitted my contact
information to the companies andliterally like within seconds
after hitting submit, my phoneis ringing and it's a
salesperson on the other endbecause they understand that,
(10:50):
like it's a countdown, it's likethe first 48, right, yeah, so
the cops know that TV show aboutpolice detectives.
The cops know, you know, crimehas been committed.
Every second that ticks bywithout that crime being
investigated, it's less and lesslikely that it's going to be
solved.
I know somebody sends you aninquiry about your business.
The more time that ticks bybefore that inquiry is responded
(11:13):
to properly, the less likelythey are to buy from you and the
more likely they are to buyfrom somebody else.
Speaker 1 (11:20):
Yeah, yeah.
Speaker 2 (11:23):
And so like.
But there's also this attitude,especially amongst coaches and
entrepreneurs and people whomarket on social media, that, oh
well, I can't be a slave to myDMs.
You know, I have to setboundaries with.
You know, with people online,and it's like cool, of course,
but you might be, you know,setting boundaries that are
(11:43):
keeping the money out.
Speaker 1 (11:44):
Yeah, you may be sabotaging yourself by doing
that.
And like I was having aconversation with my Ascension
Circle group and we were talkingabout revenue, high revenue
months, and I was kind of likepulling back the curtain on what
my months looked like inJanuary and I was just like you
know, I was on my phone firstthing in the like I literally
(12:07):
would open my eyes and the firstthing I would grab was my phone
.
And they're like, really Right,because there's also this
narrative out there that it'slike you have to have this
morning routine and like youdon't check your phone and you
meditate and you like coldplunge and you do all these
things.
No, the first thing I'm doingin the morning is checking my
messages and getting back topeople as quickly as possible,
(12:29):
and then I'm also checking mymessages before I go to bed
because I don't want to havemissed something, because
oftentimes people are in theevening right, they're scrolling
, they're getting in that windowof excitement.
They send you a DM.
If you have to wait all the waytill the morning to get the
response, you're going to missit potentially right.
Speaker 2 (12:50):
Yeah, that's a really good point and it's like you
know we're we're not saying youknow, ignore your family and be
a slave to your phone, etc.
Etc.
But, like you know, when you'regrowing a business and it's
your business, you know it'syour baby.
(13:12):
Pay attention to your babyright, yeah, yeah.
You know I'll take 10 seconds.
You know, as I'm I don't knowin between tasks at home during
my off time and just glance atmy phone and see if there's
anything urgent, right, and youknow, and with practice you'll
get to know like what needs animmediate response of what
doesn't.
But, like you know, if you'relike one of these people who
(13:36):
root, one of these coaches orentrepreneurs who routinely
takes 24 plus hours to respondto messages from people who are
not yet paying you money, Iguarantee you're leaving money
on the table.
Speaker 1 (13:50):
I guarantee you, yeah , yeah, definitely.
So get on those DMs.
And also, if you have thebelief that, oh, if I reply too
quickly, people are going tothink I'm not busy Like, get rid
of that belief immediately.
Speaker 2 (14:07):
Yeah.
Speaker 1 (14:08):
Because, like, people don't care, people are not
thinking that.
First of all, they're not likeoh, she responded to me like
within the first five minutes ofme sending that.
She must not be busy, so I'mnot going to work with her.
That's not what they'rethinking at all.
They're like oh, thank you somuch for responding so quickly.
Yeah, so many times I answeredDMs and they're like oh, my gosh
(14:30):
, like it's so good that youresponded so quickly.
That's usually one of the firstthings that someone will say If
it's a quick response.
Speaker 2 (14:38):
Yeah.
Speaker 1 (14:38):
Right, because people appreciate that, they want that
.
Speaker 2 (14:43):
Definitely All right.
Speaker 1 (14:47):
Number two are we good?
To move on to number two.
Speaker 2 (14:50):
Yeah, yeah, that one.
I mean, I feel like maybe weshould have just done the whole
episode.
Speaker 1 (14:56):
I know right, we could.
Speaker 2 (14:58):
But maybe we'll.
We got our list.
Maybe we'll do another episodeabout that.
Speaker 1 (15:03):
Yeah.
Speaker 2 (15:04):
We'll see how much kickback we get on that
particular one.
Speaker 1 (15:08):
Okay, send us your opinions.
Speaker 2 (15:11):
Send us your opinions One way or the other.
Yeah, okay, so the next one ison the list of five things that
will 10x your business, thatyou're probably unwilling to do,
because most people areunwilling to do these things.
It's to drop money on realmentorship and accept, and, at
the same time, acceptresponsibility for your success
in that so there's kind of this.
(15:36):
There's a big camp of people arelike okay, I paid my X thousand
dollars to become a coach, nowI'm going to spend $0 on
learning how to sell my servicesand just figure it out.
Okay, obviously that's notgoing to get most people very
far, unless you're a naturalborn entrepreneur, which most
people are not.
And then there's this othercamp of people it's like okay,
you know, I'm so intimidated orI'm so like overwhelmed by the
(16:03):
idea of marketing myself.
I'm just going to take a bigchunk of money and give it to a
business trainer or a mentor andonce I've given them the money,
I'm like putting my future intheir hands.
They can tell me what to do andI'll do it, and the sales are
going to come in, which is alsoa mistake.
Those are the people who pay bigbucks for training your
(16:23):
mentorship and then don't getthe results.
The secret is be willing toinvest in training your
mentorship for the thing thatyou want to achieve, which is
sales and client attraction, andgo into those programs, whether
it's a coaching or trainingprogram, accepting personal and
full responsibility for theresults you do or don't get in
(16:43):
the program.
It's not that the coaches orbusiness trainers job to drag
you kicking and screaming tobusiness success.
They're going to give you thesystem, but it's up to you to
apply that system and pro and behighly proactive about refining
that system and asking forsupport and seeking support, et
cetera, et cetera, to make sureyou get the results.
Did I explain that properly?
(17:05):
Totally.
Speaker 1 (17:06):
I think what's important is you've got to
decide that this is what youwant.
Having this type of a businessis what you want and it needs to
be something that you want sobad that you can taste it.
The goal of having thisbusiness being a coach.
(17:29):
It needs to be a big goal, fullof success, Full of emotion.
If you want it that badly, thenyou're going to do whatever it
takes to go after that goal.
If that means purchasingmentorship or buying some
(17:50):
business plan or social mediathing, then take it seriously.
You know what I mean.
Buy it and show up to the calls, do the modules, apply it, like
all the things, because there'sso much information out there
you could probably not even signup for a program and get all
the information.
(18:11):
But you have to decide that Iwant this so bad and I'm going
to do whatever it takes tofrickin' do it.
I'm sure you can agree withthis, but I've been on so many
calls where I'm literally givingpeople the step by step to
getting started, getting asocial media presence together,
(18:37):
the steps to starting thebusiness, and they don't do it.
Speaker 2 (18:44):
Sorry, I just wanted to break up.
It's a pervasive limitingbelief.
It's like okay, I just need toput my money and my trust in the
hands of the coach and they'regoing to take care of the rest.
Yeah, it's a huge step, but youstill got to do the work.
Speaker 1 (18:59):
That's step one.
Okay, cool, you did it.
Now do it Right.
Speaker 2 (19:04):
Yeah.
Speaker 1 (19:05):
That's, honestly what separates those that are
successful from those thataren't.
Is the people that want it sobad that they can taste it and
they're willing to do whateverit takes to do it?
Speaker 2 (19:16):
Yeah, yeah, agreed, that was pretty straightforward,
yeah.
Speaker 1 (19:21):
I think we got that, so be honestly like a whole
episode too.
Speaker 2 (19:25):
Yeah, it really could , it really could I agree, all
right, number three is, yeah,pretty.
Are we ready to move on?
Yeah, yeah, we're ready, yeah.
Speaker 1 (19:37):
Okay.
So number three is be obsessed.
I love this one, this one is sogood.
Be obsessed with your businessand success.
Speaker 2 (19:47):
Yeah.
Speaker 1 (19:49):
I was actually thinking about this when I was
driving home or this morningfrom the vet, because it just
popped into my mind a couple ofI don't even know Many episodes
ago.
We were talking about balancework-life balance, I think and I
was like there's no such thingas balance, there's priorities.
Speaker 2 (20:09):
Yeah.
Speaker 1 (20:12):
And this made me think of what's going on for me
right now.
And I was having thisconversation with Dave, I think
and I was just like I'm obsessedwith my success right now and
my business and just getting itto where I want it to be and
that's a huge priority for meright now and I was looking at
(20:37):
when I was driving this morning.
I was thinking of a pie chartand I'm like my business right
now is like 75% of the pie chartand like everything else has
like a sliver of that 25%because I've got other things,
like I've got kids, I'm married,I've got, like, other
responsibilities, I have my mom,you know, like I've got all
(20:59):
this stuff, but the big chunk ofmy pie and the bulk of what I
think about it on a regularbasis is the success of my
business.
Speaker 2 (21:09):
Yeah, yeah, and that's okay.
It's okay to make somethingthat's very important to you a
very high priority.
This is the other kind oflimiting belief or pervasive
counter belief that's out there.
It's like there's this likelet's cancel hustle culture,
let's cancel that, like theimage of that person going all
(21:31):
out to build their business.
Well, let's cancel it forpeople who don't want to do that
.
But for people who want to do itfor people who want to go all
in and like you know what I'mgoing to stop at nothing to make
my business work and then, onceit's at the revenue level that
I want to hit, okay, then it'sscale time where we make the
same money, or more, by doingless, but somebody wants to go
(21:53):
all out.
Like you know, one of myfavorite expressions is it's
only a problem if it's a problem.
Yeah, yeah, if it's damagingyour quality of life to be
obsessed with success inbusiness, then okay, it's a
problem.
Then I agree with you.
Yeah, I know that the peopleare saying that's too much, but
if it's making you happy and ifyou're in the pursuit of
(22:14):
something that really lights youup and you're working long
hours, that's your right andthat's your business.
It's nobody else's business.
So, oh, you can't do that.
Yeah, it's both literally andfiguratively, or literally and
metaphorically, your business.
Speaker 1 (22:29):
Totally yeah, like as long as you're not like
abandoning other things that arealso a priority in your life.
You know, like I'm notabandoning everything for the
sake of my business, but it'sjust sort of like for me right
now it's just like my businessand then like, obviously my kids
are high up there and I'm notlike dropping the ball on other
(22:52):
things, but you know, it's okayto be.
That's why we say there's nosuch thing as balance, like it's
priorities.
You can't really have balance,because if I had balance then it
would be like 25% business, 25%family, 25% health.
Like you can't have that, youknow, and I'm still healthy and
(23:16):
moving my body, but you knowit's maybe not as high up on the
list of priorities for me, butit's still part of my self image
.
Like I'm still going for a walkevery day.
I have a freaking dog, like Ihave to go for a walk every day.
Yeah, so it's just reprioritizing a whole bunch of
other things in your life.
(23:37):
I think that's the thing andthat's how you, that's how you
create a goal that you know isso big that you can taste it,
that you like are going to stopat nothing to go after it.
Speaker 2 (23:53):
Yeah.
Speaker 1 (23:55):
And I feel like this one will ruffle ruffle feathers
because, like you said, there isthis belief out there that you
know, the whole four hour workweek, the whole, like you know,
lean back and let the businesscome to you, kind of mentality.
And you know, I feel like somepeople might be like, oh, if
(24:19):
you're obsessed with yourbusiness then you're gripping,
and if you're gripping then youdon't believe that it's going to
happen.
And so then you're likeactually repelling and like I
don't.
I like I got caught up in allthat stuff for a while and
honestly it's not helpful.
Yeah, in my opinion and for meit wasn't helpful, Like once I
put the pedal to the metal andit got obsessed and, like you
(24:43):
know, was proactive.
I was doing all the things.
That's when things startedhappening for me.
Speaker 2 (24:48):
Yeah, yeah, I agree with you, and I mean think of
like you know, we've all seenthat picture of like Elon Musk,
you know, 100 years ago, sittingin his garage, you know,
surrounded by you know computers, and yeah, yeah, like he
started both what, both Googleand PayPal.
(25:08):
I think it was yeah, yeah.
You know, I mean for every likehuge success story in business.
There was some point in thepast where somebody worked
really hard Like I'd went allout.
Speaker 1 (25:21):
Yeah.
Speaker 2 (25:22):
To get to this level and now they're like now they
can, now they have the freedomRight.
Speaker 1 (25:27):
Exactly Same thing.
Speaker 2 (25:28):
Like you know, we look at everybody who loves to
hate Jeff Bezos and Amazon, butlike, go Google what he looked
like and what his businesslooked like when he was starting
out.
He was almost the same likeElon Musk in a garage with a
computer Just trying to makethings work Right Totally.
Speaker 1 (25:43):
Yeah.
Speaker 2 (25:44):
You know again, we're not saying a lot of people you
know it's not for you or youknow and there's other ways to
do it.
But there's nothing wrong, ifyou want to, to hustle hard and
make a name for yourself in thisworld.
Speaker 1 (25:58):
Yeah, I agree.
Speaker 2 (26:01):
Yeah.
Speaker 1 (26:02):
Love it.
Speaker 2 (26:03):
Cool, okay, we got to speed through the last ones,
because now we're.
Speaker 1 (26:05):
Yeah, we're kind of over time.
Um number four do tests thatput you out of your comfort zone
and be truly seen, which Ithink kind of like speaks to the
things we've already talkedabout.
Like it's like if you'reavoiding doing something that
might be just the thing you needto be doing to, like,
accelerate your business now.
Speaker 2 (26:26):
Yeah.
Speaker 1 (26:28):
You know what I mean Agreed, yeah, or even, like we
talked about last week, um, youknow, if you're so hardcore on
this one particular way of doingit but things aren't really
happening for you, but you knowthis other way works, but you're
just resisting doing it forwhatever reason, do it, yeah,
(26:48):
right, and it might push you outof your comfort zone.
A little bit.
Speaker 2 (26:54):
Either do it or actually find an alternate means
to get the same result.
Right Like.
Yeah, there's a lot of likeokay well.
I'm just not.
I'm going to set this boundary.
I'm not willing to do thisthing in my business.
That's perfectly fine If youfind like another route.
Speaker 1 (27:09):
There's lots of ways to get downtown right.
Speaker 2 (27:10):
Yeah, you can take the train, take the bus, you can
walk right but, like, there's alot of this, um, I want to get
downtown, everybody else istaking the bus, but I refuse to
take the bus.
And you're just standing thereon the sidewalk not moving, like
, if you're going to, um, ignoreone of the fundamental parts of
business and marketing, youneed to find some other means to
(27:33):
do it, or just accept the factthat you're not going to develop
your, your business, Right, andhere's a big one.
Being seen, like, doing videocontent, showing your face
online is a fundamental piece ofsocial media marketing, and
there's a lot of people whorefuse to do that.
Um, but then, like, try to doall the other stuff.
(27:54):
Like, still have the Instagramaccount, which is an extremely
visual platform.
Um, you know, still try to makesales, but they're not putting.
You know, they've created thiswhole, but they're not filling
it in with something else.
Yeah, right, um, there are waysto market your services and
never show your face and neverhave to do video content.
Um, but if you're sitting thereand you're saying, what are
they, ryan?
Well, you're probably one ofthose people who is not yet
(28:18):
doing video content and hasn'tfigured out how to attract
clients without it, right?
And there's a lot of examplesof that.
For example, we talked earlierabout rapidly responding to
inquiries about your services.
Yeah, uh, if you're, if you'relike no.
I can't do that hard limit.
You know I'll never respond toDMs in less than 24 hours.
Cool.
What is your alternate means ofnot blowing the leads that are
(28:42):
presenting them themselves toyou?
Um, you know, is it hiring aset, or is it?
You know, is it hiring a set,or is it hiring a set, or is it
something you know?
An auto responder that sendspeople to a video sales letter
like what is it yeah, or is?
Speaker 1 (28:56):
it nothing.
Yeah, cool, I love it.
Um, and then last one is beokay with failing.
Yeah, try stuff, you know, ifyou do, go out of your comfort
zone, try it and see if it works, and if it doesn't, then that's
okay.
If you're not willing to fail,then you're probably not moving
(29:19):
forward, right?
So I think we just stay in,stuck in like analysis,
paralysis, procrastination, um,waiting.
So you gotta fail, you gottause that muscle.
Speaker 2 (29:38):
Yeah, you know, I think something that keeps a lot
of people stuck and distancesthem from their goals more than
they realize is just thisinsatiable desire for certainty.
And there is especially runninga business.
There's very little certainty.
You know it's very rare thatyou're gonna see the top of the
(29:59):
staircase when you're taking thefirst step Right.
It's very rare that you'regonna put a little bit of money
into ads and know with 100%certainty that you're gonna see
a return on investment.
Speaker 1 (30:09):
Yeah, exactly.
Speaker 2 (30:10):
It's very rare that you know it's like okay, I'm
gonna do this masterclass and Iknow three people are gonna buy
my.
I take a program.
At the end of it like there'sno guarantees, right.
Speaker 1 (30:20):
No, no, you need to be okay with that.
Speaker 2 (30:22):
You need to be okay with that.
Speaker 1 (30:24):
But on the flip side, you know, you could like.
The day that I recorded thatreel that went viral and now has
like 3.2 million views, I hadno idea that was gonna happen.
I just recorded that like anyother day and then look what
happens.
So like if you never try, ifyou never like put yourself out
there, then you're never gonnaknow.
Speaker 2 (30:46):
Yeah, yeah, exactly.
Speaker 1 (30:50):
But it's also being strategic too.
You don't want to just be likethrowing spaghetti at the wall
Is that the cliche saying thateverybody says?
Like you know?
You don't want to be just likesprain and praying that
something is gonna work.
You want to have a strategy,but you also need to be able to
be willing to just, like youknow, implement something for a
(31:11):
bit with and sometimes you'renot gonna have the certainty.
Speaker 2 (31:14):
Yeah.
Speaker 1 (31:15):
You're not gonna know .
Speaker 2 (31:16):
Yeah.
Speaker 1 (31:17):
But you're not gonna know if you don't do it either.
So what's better?
And we've talked about this somuch, because I remember having
a conversation about what's that, michael Jordan one where it's
like you miss 100% of the shotsyou don't take.
Speaker 2 (31:34):
Yeah, exactly, I mean .
And let's go back to the adsexample, right?
The only way to guarantee azero ROI, a zero return on
investment for your ad spend, isto have no ad spend.
Speaker 1 (31:45):
Yeah.
Speaker 2 (31:47):
And that's the only guarantee.
The only guarantee in businessis if you don't take the action,
you're not gonna get the result, right, yeah, if you do take
the action, you may or may notget the result.
So where's the better odds?
Speaker 1 (31:58):
Exactly.
Speaker 2 (31:59):
Yeah.
Speaker 1 (32:00):
Exactly.
All right, I think that's agood point to end on.
Speaker 2 (32:04):
Yeah, there you go.
Speaker 1 (32:06):
Yeah, so I don't have the list anymore, but I deleted
it.
Okay, so we can't summarize it,so you're just gonna have to go
back and listen to this allagain.
Speaker 2 (32:18):
Yeah, Pretty.
Oh yeah, I didn't think aboutsummarizing it Literally.
Ladies and gentlemen in theaudience, we had a shared note
that was hosted on my accountand, like as soon as we hit
number five, I deleted it.
I was like I'm moving on.
Speaker 1 (32:33):
Yeah, and this episode is done.
Yeah, it's over.
Speaker 2 (32:36):
I forgot to summarize the five, but yeah.
Speaker 1 (32:40):
All right yeah that's it.
Well, hopefully they weretaking notes.
Speaker 2 (32:45):
So, yeah, go back and just listen to it again and
we'll all be good in the hood,good All right, all right,
that's it.
Go out and do stuff, make sales, have fun.
Speaker 1 (32:54):
Yeah.
Speaker 2 (32:55):
Thank you, okay, bye everyone.
Hey, Ryan, hey hey.
Speaker 2 (00:02):
What's happening?
Speaker 1 (00:04):
Just hanging out on a Tuesday.
Actually, yeah, we're recordingon a Tuesday, which is unusual
for us.
Speaker 2 (00:09):
Yeah, do you remember Tuesdays?
What's that?
Do you remember Toonie Tuesdays?
Speaker 1 (00:15):
Toonie Tuesdays yeah.
Speaker 2 (00:17):
When I was in high school the movies, toonie
Tuesdays was a big thing.
Well, there's Discount Tuesdaysat the movies.
In Toonie Tuesdays was a promothat KFC did way back when I was
in high school and it was likeyou pay $2.
(00:38):
There's no tax on it.
It was just like two bucks.
You give them a Toonie and yougot like.
You got like, I think, onepiece of chicken, a small fries
and a small drink.
It was like something like whenit first started.
It was like that Cool.
Speaker 1 (00:52):
It was a good deal, and especially for high school
students.
Speaker 2 (00:54):
High school students were like, yeah, I'm going to go
to KFC and get Toonie Tuesdaysand like you know.
And then, like you know, and Iwas never really huge and I
liked KFC but I was never hugeinto it but and I think I'm the
only one who's been likeflocking this and tracking this
because, like they continued theToonie Tuesdays promotion for
many years after that but itjust got progressively worse and
(01:17):
worse and worse until it waslike totally different than what
it initially was, and it wentfrom like $2 for chicken fries
pop to like $2 plus tax forchicken fries pops, and now
we're up to $2 and 30 cents.
And then it was like $2 plus taxfor like okay, now it's no pop,
(01:39):
it's just like the chicken andthe fries.
And then like and then like tothe point where it was like okay
, now it's $2 and 22 cents plustax for like this and like and
now it's just like.
One step at a time went frombeing this thing that was like
you know, wow, that's a greatvalue to like whatever KFC like
yeah.
(01:59):
I'm going to Popeyes.
Speaker 1 (02:03):
Yeah, I do remember that.
Now I wonder if that's when theToonie was introduced, if they
were trying to like play off thelike introduction of the Toonie
.
Speaker 2 (02:13):
I don't know.
Yeah, I was around that time.
What year?
Speaker 1 (02:16):
did you?
It must have been.
When did the Toonie come out?
Let me check the archives Iremember that when the Looney
came out I was I was likeprobably eight or seven and I
actually won my first Looneyever playing bingo at my aunt
and uncle's cottage.
I thought it was the coolestthing.
Speaker 2 (02:34):
Yeah, the Toonie came out in 1996.
Speaker 1 (02:38):
Okay, 1996.
So that tracks, yeah, because Iwas definitely in high school
in 1996, but I wasn't really aKFC person.
Like I feel like fried chickenhas become this like massive
thing in the last few years, butfried chicken wasn't really a
(03:00):
big thing.
Yeah, you know.
Speaker 2 (03:05):
I just found a message.
Well, fried chicken has alwaysbeen super popular.
What are you saying?
Speaker 1 (03:10):
I don't think it has.
Speaker 2 (03:12):
Colonel Sanders died with more money in the bank than
, like the United States, havein foreign debt.
Speaker 1 (03:19):
I know, but like I feel like fried chicken, like
independent, like I'm thinking,like I live.
You know, queen and Dufferinarea In the last like four, four
years there has been, like asurgeons Is that even a word of
fried chicken.
Places Like there's like Dave'shot chicken, there's Chen
(03:43):
Chen's near me, there's PJClecks, like these are literally
all within like a five minutewalking distance from my house.
That didn't exist before.
Speaker 2 (03:53):
Yes, perhaps you're right.
We're getting away from thetopic of Toonie Tuesday.
I just found a message on amessage board on the internet
from 2005 where somebody wasreminiscing about how Toonie
Tuesday started out at $2 and isnow and this is 2005 is now 249
(04:17):
plus tax.
This is 2005.
So I don't even want to know.
Speaker 1 (04:23):
So that's 10 years later, right?
Speaker 2 (04:25):
If it was that's 10 years later, which is also 19
years ago, oh my God.
Speaker 1 (04:31):
Let's not even go there.
Speaker 2 (04:33):
What is Toonie Tuesdays today?
Let's see.
Speaker 1 (04:36):
I don't even know if it exists, even.
Speaker 2 (04:40):
Let's see.
Kfc 2023 is a suggested search299 plus tax.
Speaker 1 (04:48):
I mean, can they even call it Toonie Tuesday?
It's not even Toonie Tuesdayanymore, it's like $3 Tuesday.
Speaker 2 (04:58):
Yeah Well, they don't call it Toonie Tuesday anymore.
Speaker 1 (05:01):
Oh God.
Speaker 2 (05:02):
I mean now it's 2 pieces for 299 Tuesdays, spelled
T-W-O-S-D-A-Y-S.
All right, I mean there's.
I can't.
You know, we can't complainthat much.
There's inflation.
I gotta make money.
I can't just give the food away.
Speaker 1 (05:19):
No, and honestly, kfc's recipe has improved
considerably.
I would say I would never haveeaten at KFC 19 years ago, but
now I like it.
I think they have a good recipenow.
Speaker 2 (05:38):
Yeah.
Speaker 1 (05:39):
I don't think I've had KFC in a while, but oh, it's
quite good.
Now, I don't like their fries,but I could take it or leave it
with the fries, but the chickenit's good.
Speaker 2 (05:48):
Yeah.
Speaker 1 (05:49):
Yeah.
Speaker 2 (05:50):
I gotcha.
Speaker 1 (05:52):
Anyway, that's not what we're talking about today.
We're not talking about Tuney,tuesday or KFC, but we are
talking about five things thatwill 10x your business, that
you're probably unwilling to do.
Speaker 2 (06:06):
That you're probably what.
Speaker 1 (06:08):
Unwilling to do or avoiding Right.
Speaker 2 (06:15):
Yeah, this is a great list.
You and I have been havingconversations recently about
what are the little things thatwe're doing in business that are
driving sales and just thisobservation of some of the other
people in the industry maybe,who are stating that they're not
getting the sales that theywant but then, at the same time,
(06:35):
not taking consistent actionsto get sales.
Yeah, so we just want tohighlight some of these
consistent actions, that itseems like a lot of people are
unwilling to do these things,and these are also things that
directly lead to sales.
Yeah, yeah so we want to add alittle bit.
Speaker 1 (06:56):
Yeah, these are super important.
Honestly, these things, once wego through them, they're such
low-hanging fruit, they're sucheasy things that you can just
implement into your dailyschedule that are going to have
such a huge impact.
Yeah, you know what I mean.
They're not even complicated,they're very easy.
Speaker 2 (07:17):
Yeah, yeah, okay Well .
Speaker 1 (07:21):
I don't know.
Some of them take effort, allof them take it Effort.
Yeah, we're going to talk aboutit.
But like effort, minimal effortin my opinion, like yes, effort
, but who?
Speaker 2 (07:35):
knows.
Speaker 1 (07:36):
Maybe for some it's more of an effort than for
others.
Like I look at some of thestuff and I'm like that's just a
no brain or easy thing that Iwould 100% do.
Yeah, okay, let's just get intothe specifics.
Speaker 2 (07:48):
Okay, let's do it Okay.
Number one thing that will 10xyour business and when I say
business, I mean revenue thatyou're probably unwilling to do
because a lot of coaches areunwilling to do this.
Okay, before we say this firstone, I want to talk about a
theory that I have just reallyquickly.
(08:09):
Okay, it's that a lot ofentrepreneurs want to go
straight to the entrepreneur'sdream and skip the part where
they work sufficientlyaggressively to get to that tree
.
Yeah, and it seems to want togo from, like, taking their
coaching cert to driving aLamborghini on the Amalfi coast
and then want to skip that partin between where you like have
(08:32):
lots of conversations and helplots of clients and like do a
fair amount of work to you know,yeah, and I'm not saying that
like the only way to besuccessful is to work really
hard and buckle down and likework 24 hours a day and break
your back, because that's reallynot required.
But it's like a lot of peopleare airing on the side of just
like, like let's go straight tothe four hour work week.
(08:55):
Yeah, you know, maybe make astop at the 20 hour work week
where you actually do some work.
Speaker 1 (09:00):
Yeah Right, some effort is required.
Basically, yeah, yeah, right.
Speaker 2 (09:08):
Until, like you know, there's growing the business
and there's scaling the business.
Scaling the business is whereyou try to like make the same
money or more by doing less work, and that's where you figure
out how to get to your financialgoals by whatever means
necessary.
Speaker 1 (09:21):
Yeah.
Speaker 2 (09:21):
Right, and that usually comes first.
Speaker 1 (09:24):
Yeah, and that's why they always say, like your first
million or something, or likeyour first 10k is the most
difficult, and then anything ontop of that is going to be a lot
easier, because you alreadyimplemented the effort that you
need to sustain in order to growright.
Speaker 2 (09:44):
Yeah, and increase your revenue.
Yeah, Okay.
So number one on the list is Iknow this is going to ruffle
feathers and I love that answerDMs and inquiries lightning fast
.
Answer DMs and inquirieslightning fast.
And here's why If you are aco-trust service provider or
(10:05):
really any business that sells aservice or a product, the most
excited a person is going to beto learn about your product and
invest in it is the moment theysend you an inquiry about it,
and I call it the window ofexcitement.
The longer it takes you to getback to them, the more that
(10:26):
window closes.
Speaker 1 (10:28):
Yeah.
Speaker 2 (10:29):
So, like I've had, I've like filled out, you know,
a form, or submitted a question,or like submitted my contact
information to the companies andliterally like within seconds
after hitting submit, my phoneis ringing and it's a
salesperson on the other endbecause they understand that,
(10:50):
like it's a countdown, it's likethe first 48, right, yeah, so
the cops know that TV show aboutpolice detectives.
The cops know, you know, crimehas been committed.
Every second that ticks bywithout that crime being
investigated, it's less and lesslikely that it's going to be
solved.
I know somebody sends you aninquiry about your business.
The more time that ticks bybefore that inquiry is responded
(11:13):
to properly, the less likelythey are to buy from you and the
more likely they are to buyfrom somebody else.
Speaker 1 (11:20):
Yeah, yeah.
Speaker 2 (11:23):
And so like.
But there's also this attitude,especially amongst coaches and
entrepreneurs and people whomarket on social media, that, oh
well, I can't be a slave to myDMs.
You know, I have to setboundaries with.
You know, with people online,and it's like cool, of course,
but you might be, you know,setting boundaries that are
(11:43):
keeping the money out.
Speaker 1 (11:44):
Yeah, you may be sabotaging yourself by doing
that.
And like I was having aconversation with my Ascension
Circle group and we were talkingabout revenue, high revenue
months, and I was kind of likepulling back the curtain on what
my months looked like inJanuary and I was just like you
know, I was on my phone firstthing in the like I literally
(12:07):
would open my eyes and the firstthing I would grab was my phone
.
And they're like, really Right,because there's also this
narrative out there that it'slike you have to have this
morning routine and like youdon't check your phone and you
meditate and you like coldplunge and you do all these
things.
No, the first thing I'm doingin the morning is checking my
messages and getting back topeople as quickly as possible,
(12:29):
and then I'm also checking mymessages before I go to bed
because I don't want to havemissed something, because
oftentimes people are in theevening right, they're scrolling
, they're getting in that windowof excitement.
They send you a DM.
If you have to wait all the waytill the morning to get the
response, you're going to missit potentially right.
Speaker 2 (12:50):
Yeah, that's a really good point and it's like you
know we're we're not saying youknow, ignore your family and be
a slave to your phone, etc.
Etc.
But, like you know, when you'regrowing a business and it's
your business, you know it'syour baby.
(13:12):
Pay attention to your babyright, yeah, yeah.
You know I'll take 10 seconds.
You know, as I'm I don't knowin between tasks at home during
my off time and just glance atmy phone and see if there's
anything urgent, right, and youknow, and with practice you'll
get to know like what needs animmediate response of what
doesn't.
But, like you know, if you'relike one of these people who
(13:36):
root, one of these coaches orentrepreneurs who routinely
takes 24 plus hours to respondto messages from people who are
not yet paying you money, Iguarantee you're leaving money
on the table.
Speaker 1 (13:50):
I guarantee you, yeah , yeah, definitely.
So get on those DMs.
And also, if you have thebelief that, oh, if I reply too
quickly, people are going tothink I'm not busy Like, get rid
of that belief immediately.
Speaker 2 (14:07):
Yeah.
Speaker 1 (14:08):
Because, like, people don't care, people are not
thinking that.
First of all, they're not likeoh, she responded to me like
within the first five minutes ofme sending that.
She must not be busy, so I'mnot going to work with her.
That's not what they'rethinking at all.
They're like oh, thank you somuch for responding so quickly.
Yeah, so many times I answeredDMs and they're like oh, my gosh
(14:30):
, like it's so good that youresponded so quickly.
That's usually one of the firstthings that someone will say If
it's a quick response.
Speaker 2 (14:38):
Yeah.
Speaker 1 (14:38):
Right, because people appreciate that, they want that
.
Speaker 2 (14:43):
Definitely All right.
Speaker 1 (14:47):
Number two are we good?
To move on to number two.
Speaker 2 (14:50):
Yeah, yeah, that one.
I mean, I feel like maybe weshould have just done the whole
episode.
Speaker 1 (14:56):
I know right, we could.
Speaker 2 (14:58):
But maybe we'll.
We got our list.
Maybe we'll do another episodeabout that.
Speaker 1 (15:03):
Yeah.
Speaker 2 (15:04):
We'll see how much kickback we get on that
particular one.
Speaker 1 (15:08):
Okay, send us your opinions.
Speaker 2 (15:11):
Send us your opinions One way or the other.
Yeah, okay, so the next one ison the list of five things that
will 10x your business, thatyou're probably unwilling to do,
because most people areunwilling to do these things.
It's to drop money on realmentorship and accept, and, at
the same time, acceptresponsibility for your success
in that so there's kind of this.
(15:36):
There's a big camp of people arelike okay, I paid my X thousand
dollars to become a coach, nowI'm going to spend $0 on
learning how to sell my servicesand just figure it out.
Okay, obviously that's notgoing to get most people very
far, unless you're a naturalborn entrepreneur, which most
people are not.
And then there's this othercamp of people it's like okay,
you know, I'm so intimidated orI'm so like overwhelmed by the
(16:03):
idea of marketing myself.
I'm just going to take a bigchunk of money and give it to a
business trainer or a mentor andonce I've given them the money,
I'm like putting my future intheir hands.
They can tell me what to do andI'll do it, and the sales are
going to come in, which is alsoa mistake.
Those are the people who pay bigbucks for training your
(16:23):
mentorship and then don't getthe results.
The secret is be willing toinvest in training your
mentorship for the thing thatyou want to achieve, which is
sales and client attraction, andgo into those programs, whether
it's a coaching or trainingprogram, accepting personal and
full responsibility for theresults you do or don't get in
(16:43):
the program.
It's not that the coaches orbusiness trainers job to drag
you kicking and screaming tobusiness success.
They're going to give you thesystem, but it's up to you to
apply that system and pro and behighly proactive about refining
that system and asking forsupport and seeking support, et
cetera, et cetera, to make sureyou get the results.
Did I explain that properly?
(17:05):
Totally.
Speaker 1 (17:06):
I think what's important is you've got to
decide that this is what youwant.
Having this type of a businessis what you want and it needs to
be something that you want sobad that you can taste it.
The goal of having thisbusiness being a coach.
(17:29):
It needs to be a big goal, fullof success, Full of emotion.
If you want it that badly, thenyou're going to do whatever it
takes to go after that goal.
If that means purchasingmentorship or buying some
(17:50):
business plan or social mediathing, then take it seriously.
You know what I mean.
Buy it and show up to the calls, do the modules, apply it, like
all the things, because there'sso much information out there
you could probably not even signup for a program and get all
the information.
(18:11):
But you have to decide that Iwant this so bad and I'm going
to do whatever it takes tofrickin' do it.
I'm sure you can agree withthis, but I've been on so many
calls where I'm literally givingpeople the step by step to
getting started, getting asocial media presence together,
(18:37):
the steps to starting thebusiness, and they don't do it.
Speaker 2 (18:44):
Sorry, I just wanted to break up.
It's a pervasive limitingbelief.
It's like okay, I just need toput my money and my trust in the
hands of the coach and they'regoing to take care of the rest.
Yeah, it's a huge step, but youstill got to do the work.
Speaker 1 (18:59):
That's step one.
Okay, cool, you did it.
Now do it Right.
Speaker 2 (19:04):
Yeah.
Speaker 1 (19:05):
That's, honestly what separates those that are
successful from those thataren't.
Is the people that want it sobad that they can taste it and
they're willing to do whateverit takes to do it?
Speaker 2 (19:16):
Yeah, yeah, agreed, that was pretty straightforward,
yeah.
Speaker 1 (19:21):
I think we got that, so be honestly like a whole
episode too.
Speaker 2 (19:25):
Yeah, it really could , it really could I agree, all
right, number three is, yeah,pretty.
Are we ready to move on?
Yeah, yeah, we're ready, yeah.
Speaker 1 (19:37):
Okay.
So number three is be obsessed.
I love this one, this one is sogood.
Be obsessed with your businessand success.
Speaker 2 (19:47):
Yeah.
Speaker 1 (19:49):
I was actually thinking about this when I was
driving home or this morningfrom the vet, because it just
popped into my mind a couple ofI don't even know Many episodes
ago.
We were talking about balancework-life balance, I think and I
was like there's no such thingas balance, there's priorities.
Speaker 2 (20:09):
Yeah.
Speaker 1 (20:12):
And this made me think of what's going on for me
right now.
And I was having thisconversation with Dave, I think
and I was just like I'm obsessedwith my success right now and
my business and just getting itto where I want it to be and
that's a huge priority for meright now and I was looking at
(20:37):
when I was driving this morning.
I was thinking of a pie chartand I'm like my business right
now is like 75% of the pie chartand like everything else has
like a sliver of that 25%because I've got other things,
like I've got kids, I'm married,I've got, like, other
responsibilities, I have my mom,you know, like I've got all
(20:59):
this stuff, but the big chunk ofmy pie and the bulk of what I
think about it on a regularbasis is the success of my
business.
Speaker 2 (21:09):
Yeah, yeah, and that's okay.
It's okay to make somethingthat's very important to you a
very high priority.
This is the other kind oflimiting belief or pervasive
counter belief that's out there.
It's like there's this likelet's cancel hustle culture,
let's cancel that, like theimage of that person going all
(21:31):
out to build their business.
Well, let's cancel it forpeople who don't want to do that
.
But for people who want to do itfor people who want to go all
in and like you know what I'mgoing to stop at nothing to make
my business work and then, onceit's at the revenue level that
I want to hit, okay, then it'sscale time where we make the
same money, or more, by doingless, but somebody wants to go
(21:53):
all out.
Like you know, one of myfavorite expressions is it's
only a problem if it's a problem.
Yeah, yeah, if it's damagingyour quality of life to be
obsessed with success inbusiness, then okay, it's a
problem.
Then I agree with you.
Yeah, I know that the peopleare saying that's too much, but
if it's making you happy and ifyou're in the pursuit of
(22:14):
something that really lights youup and you're working long
hours, that's your right andthat's your business.
It's nobody else's business.
So, oh, you can't do that.
Yeah, it's both literally andfiguratively, or literally and
metaphorically, your business.
Speaker 1 (22:29):
Totally yeah, like as long as you're not like
abandoning other things that arealso a priority in your life.
You know, like I'm notabandoning everything for the
sake of my business, but it'sjust sort of like for me right
now it's just like my businessand then like, obviously my kids
are high up there and I'm notlike dropping the ball on other
(22:52):
things, but you know, it's okayto be.
That's why we say there's nosuch thing as balance, like it's
priorities.
You can't really have balance,because if I had balance then it
would be like 25% business, 25%family, 25% health.
Like you can't have that, youknow, and I'm still healthy and
(23:16):
moving my body, but you knowit's maybe not as high up on the
list of priorities for me, butit's still part of my self image
.
Like I'm still going for a walkevery day.
I have a freaking dog, like Ihave to go for a walk every day.
Yeah, so it's just reprioritizing a whole bunch of
other things in your life.
(23:37):
I think that's the thing andthat's how you, that's how you
create a goal that you know isso big that you can taste it,
that you like are going to stopat nothing to go after it.
Speaker 2 (23:53):
Yeah.
Speaker 1 (23:55):
And I feel like this one will ruffle ruffle feathers
because, like you said, there isthis belief out there that you
know, the whole four hour workweek, the whole, like you know,
lean back and let the businesscome to you, kind of mentality.
And you know, I feel like somepeople might be like, oh, if
(24:19):
you're obsessed with yourbusiness then you're gripping,
and if you're gripping then youdon't believe that it's going to
happen.
And so then you're likeactually repelling and like I
don't.
I like I got caught up in allthat stuff for a while and
honestly it's not helpful.
Yeah, in my opinion and for meit wasn't helpful, Like once I
put the pedal to the metal andit got obsessed and, like you
(24:43):
know, was proactive.
I was doing all the things.
That's when things startedhappening for me.
Speaker 2 (24:48):
Yeah, yeah, I agree with you, and I mean think of
like you know, we've all seenthat picture of like Elon Musk,
you know, 100 years ago, sittingin his garage, you know,
surrounded by you know computers, and yeah, yeah, like he
started both what, both Googleand PayPal.
(25:08):
I think it was yeah, yeah.
You know, I mean for every likehuge success story in business.
There was some point in thepast where somebody worked
really hard Like I'd went allout.
Speaker 1 (25:21):
Yeah.
Speaker 2 (25:22):
To get to this level and now they're like now they
can, now they have the freedomRight.
Speaker 1 (25:27):
Exactly Same thing.
Speaker 2 (25:28):
Like you know, we look at everybody who loves to
hate Jeff Bezos and Amazon, butlike, go Google what he looked
like and what his businesslooked like when he was starting
out.
He was almost the same likeElon Musk in a garage with a
computer Just trying to makethings work Right Totally.
Speaker 1 (25:43):
Yeah.
Speaker 2 (25:44):
You know again, we're not saying a lot of people you
know it's not for you or youknow and there's other ways to
do it.
But there's nothing wrong, ifyou want to, to hustle hard and
make a name for yourself in thisworld.
Speaker 1 (25:58):
Yeah, I agree.
Speaker 2 (26:01):
Yeah.
Speaker 1 (26:02):
Love it.
Speaker 2 (26:03):
Cool, okay, we got to speed through the last ones,
because now we're.
Speaker 1 (26:05):
Yeah, we're kind of over time.
Um number four do tests thatput you out of your comfort zone
and be truly seen, which Ithink kind of like speaks to the
things we've already talkedabout.
Like it's like if you'reavoiding doing something that
might be just the thing you needto be doing to, like,
accelerate your business now.
Speaker 2 (26:26):
Yeah.
Speaker 1 (26:28):
You know what I mean Agreed, yeah, or even, like we
talked about last week, um, youknow, if you're so hardcore on
this one particular way of doingit but things aren't really
happening for you, but you knowthis other way works, but you're
just resisting doing it forwhatever reason, do it, yeah,
(26:48):
right, and it might push you outof your comfort zone.
A little bit.
Speaker 2 (26:54):
Either do it or actually find an alternate means
to get the same result.
Right Like.
Yeah, there's a lot of likeokay well.
I'm just not.
I'm going to set this boundary.
I'm not willing to do thisthing in my business.
That's perfectly fine If youfind like another route.
Speaker 1 (27:09):
There's lots of ways to get downtown right.
Speaker 2 (27:10):
Yeah, you can take the train, take the bus, you can
walk right but, like, there's alot of this, um, I want to get
downtown, everybody else istaking the bus, but I refuse to
take the bus.
And you're just standing thereon the sidewalk not moving, like
, if you're going to, um, ignoreone of the fundamental parts of
business and marketing, youneed to find some other means to
(27:33):
do it, or just accept the factthat you're not going to develop
your, your business, Right, andhere's a big one.
Being seen, like, doing videocontent, showing your face
online is a fundamental piece ofsocial media marketing, and
there's a lot of people whorefuse to do that.
Um, but then, like, try to doall the other stuff.
(27:54):
Like, still have the Instagramaccount, which is an extremely
visual platform.
Um, you know, still try to makesales, but they're not putting.
You know, they've created thiswhole, but they're not filling
it in with something else.
Yeah, right, um, there are waysto market your services and
never show your face and neverhave to do video content.
Um, but if you're sitting thereand you're saying, what are
they, ryan?
Well, you're probably one ofthose people who is not yet
(28:18):
doing video content and hasn'tfigured out how to attract
clients without it, right?
And there's a lot of examplesof that.
For example, we talked earlierabout rapidly responding to
inquiries about your services.
Yeah, uh, if you're, if you'relike no.
I can't do that hard limit.
You know I'll never respond toDMs in less than 24 hours.
Cool.
What is your alternate means ofnot blowing the leads that are
(28:42):
presenting them themselves toyou?
Um, you know, is it hiring aset, or is it?
You know, is it hiring a set,or is it hiring a set, or is it
something you know?
An auto responder that sendspeople to a video sales letter
like what is it yeah, or is?
Speaker 1 (28:56):
it nothing.
Yeah, cool, I love it.
Um, and then last one is beokay with failing.
Yeah, try stuff, you know, ifyou do, go out of your comfort
zone, try it and see if it works, and if it doesn't, then that's
okay.
If you're not willing to fail,then you're probably not moving
(29:19):
forward, right?
So I think we just stay in,stuck in like analysis,
paralysis, procrastination, um,waiting.
So you gotta fail, you gottause that muscle.
Speaker 2 (29:38):
Yeah, you know, I think something that keeps a lot
of people stuck and distancesthem from their goals more than
they realize is just thisinsatiable desire for certainty.
And there is especially runninga business.
There's very little certainty.
You know it's very rare thatyou're gonna see the top of the
(29:59):
staircase when you're taking thefirst step Right.
It's very rare that you'regonna put a little bit of money
into ads and know with 100%certainty that you're gonna see
a return on investment.
Speaker 1 (30:09):
Yeah, exactly.
Speaker 2 (30:10):
It's very rare that you know it's like okay, I'm
gonna do this masterclass and Iknow three people are gonna buy
my.
I take a program.
At the end of it like there'sno guarantees, right.
Speaker 1 (30:20):
No, no, you need to be okay with that.
Speaker 2 (30:22):
You need to be okay with that.
Speaker 1 (30:24):
But on the flip side, you know, you could like.
The day that I recorded thatreel that went viral and now has
like 3.2 million views, I hadno idea that was gonna happen.
I just recorded that like anyother day and then look what
happens.
So like if you never try, ifyou never like put yourself out
there, then you're never gonnaknow.
Speaker 2 (30:46):
Yeah, yeah, exactly.
Speaker 1 (30:50):
But it's also being strategic too.
You don't want to just be likethrowing spaghetti at the wall
Is that the cliche saying thateverybody says?
Like you know?
You don't want to be just likesprain and praying that
something is gonna work.
You want to have a strategy,but you also need to be able to
be willing to just, like youknow, implement something for a
(31:11):
bit with and sometimes you'renot gonna have the certainty.
Speaker 2 (31:14):
Yeah.
Speaker 1 (31:15):
You're not gonna know .
Speaker 2 (31:16):
Yeah.
Speaker 1 (31:17):
But you're not gonna know if you don't do it either.
So what's better?
And we've talked about this somuch, because I remember having
a conversation about what's that, michael Jordan one where it's
like you miss 100% of the shotsyou don't take.
Speaker 2 (31:34):
Yeah, exactly, I mean .
And let's go back to the adsexample, right?
The only way to guarantee azero ROI, a zero return on
investment for your ad spend, isto have no ad spend.
Speaker 1 (31:45):
Yeah.
Speaker 2 (31:47):
And that's the only guarantee.
The only guarantee in businessis if you don't take the action,
you're not gonna get the result, right, yeah, if you do take
the action, you may or may notget the result.
So where's the better odds?
Speaker 1 (31:58):
Exactly.
Speaker 2 (31:59):
Yeah.
Speaker 1 (32:00):
Exactly.
All right, I think that's agood point to end on.
Speaker 2 (32:04):
Yeah, there you go.
Speaker 1 (32:06):
Yeah, so I don't have the list anymore, but I deleted
it.
Okay, so we can't summarize it,so you're just gonna have to go
back and listen to this allagain.
Speaker 2 (32:18):
Yeah, Pretty.
Oh yeah, I didn't think aboutsummarizing it Literally.
Ladies and gentlemen in theaudience, we had a shared note
that was hosted on my accountand, like as soon as we hit
number five, I deleted it.
I was like I'm moving on.
Speaker 1 (32:33):
Yeah, and this episode is done.
Yeah, it's over.
Speaker 2 (32:36):
I forgot to summarize the five, but yeah.
Speaker 1 (32:40):
All right yeah that's it.
Well, hopefully they weretaking notes.
Speaker 2 (32:45):
So, yeah, go back and just listen to it again and
we'll all be good in the hood,good All right, all right,
that's it.
Go out and do stuff, make sales, have fun.
Speaker 1 (32:54):
Yeah.
Speaker 2 (32:55):
Thank you, okay, bye everyone.
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