December 11, 2023 • 38 mins
Note: As of posting this episode, Alanna's reel has had over one million views and gained 20,000 new followers.
Ever wonder how some social media posts skyrocket to viral status while others barely make a ripple?
That's the question in this episode, using Alanna's recent Instagram reel success as our case study.
From the strength of her hook to the alignment of her title, we unpack the elements that made her content explode in popularity.
We explore the key ingredients that often lead to online sensation. Drawing wisdom from consistency and quality, we discuss the significance of finding your niche and bringing your A-game every time you post.
We borrow a leaf from Alex Hormozi's book, underlining the importance of perseverance and the joy of gradual growth. Remember, before going viral, you need a solid foundation on your social media platforms.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
So I went viral in the last seven days since we
recorded this podcast.
Speaker 2 (00:07):
Viral.
Oh, my goodness, are you okay?
Yeah, I'm fine, is there?
Are you on a prescription or?
Speaker 1 (00:14):
No, I'm fine, but I went viral on Instagram.
Speaker 2 (00:17):
Oh on Instagram on the internet.
Speaker 1 (00:20):
You're a viral sensation Okay.
Yeah, we are a couple of yearslate.
I mean, you know thesedifferent meanings.
Now Right, I forgot.
Speaker 2 (00:29):
Yeah, yeah.
Congratulations jokes aside,let's look at the numbers as
we're recording, because they'requite phenomenal.
Speaker 1 (00:41):
Yeah, and moving pretty quick too.
Speaker 2 (00:43):
Yeah, presently you're at 14,500 followers up
from where were you a week ago?
Speaker 1 (00:51):
4,044.
Speaker 2 (00:53):
Yeah, yeah, so you've tripled in followers, gaining
10,000 followers in a week, 100%organically.
Yeah, because you created thislovely reel titled Release
Frustration in 60 Seconds andwow, is it getting a lot of
views quickly.
So, like, I checked the viewcount a couple of minutes ago
(01:14):
and it was 555,000 views,remember it?
Speaker 1 (01:18):
Right.
Yeah, I said it to you and itwas like, oh, 555k right.
Speaker 2 (01:21):
Yeah, so 555,9k, meaning 4,000 more views in the
last like five minutes.
Yeah, so it seems like and youwere saying this to me before we
even hit record it seems likenot only has it gone viral, but
the momentum is still building,it's building.
Speaker 1 (01:40):
Yeah, so I think I hit 10k followers on Monday and
at that point I was trending 70followers per hour, gaining 70
followers per hour, and sinceI've hit 10k it's gone up to, I
think.
Tuesday I was trending 80followers per hour and then by
(02:03):
the end of the day yesterday Iwas trending 100 new followers
an hour.
Speaker 2 (02:08):
Wow, yeah, really.
So it's just compounding, rightit's.
Yeah.
Speaker 1 (02:16):
I've been waiting for it to just peter out and stop
yeah.
Not yet Cross our fingersmillion views maybe that could
be cool.
Speaker 2 (02:27):
That would be cool.
Okay, so that's what thisepisode's about.
Everybody, alana Banks has goneviral in the best internet
growth way possible.
Yeah, she made a piece oforganic content.
It's exploded in popularity.
It's getting all kinds ofpositive attention and new
followers.
It's just really cool to see,like holy jumping.
(02:48):
Think about it, like probably,before this is all said and done
, a million people will haveseen your 90-second video.
Yeah, at least.
Speaker 1 (02:59):
Yeah, which is total.
I'm still in complete shockbecause I wasn't expecting this.
I've been hosting content for10 years from a business
perspective, right, like I thinkI've been on Instagram since
2007, but 10 years ago I startedposting strictly for business,
(03:21):
and so on last Tuesday I postedthat reel, like I would post any
reel on any day of the week,not expecting much, right, I
just was expecting that I wouldpost it and get my regular views
, and then it just went crazy.
So I guess what we're going totalk about I don't know where I
(03:45):
was going with that, so today Ihad a grain of thought.
Speaker 2 (03:51):
All that said, today we'll talk about why we think
this piece of content went viral, so that maybe our audience can
do the same thing.
Speaker 1 (04:00):
Totally yeah.
Yeah, because I don't know ifthere, I don't think that
there's a blueprint is what Iwant to say.
I don't think there's ablueprint for going viral, and
that's what we're going to talkabout too.
It's like there was a lot ofthings working in my favor and
then it was like a perfect stormof a bunch of things.
I think that took it to thenext level, potentially.
Speaker 2 (04:25):
Yeah, For sure.
By the way, for those of youthat want to check it out, check
out Alana Banks on Instagram.
Alana Banks Coaching is theuser name.
If you go to her Reels there,you'll see that one of them.
Speaker 1 (04:41):
It's pinned.
It's the first pinned.
Speaker 2 (04:43):
Yeah, it's the first pinned Reel.
If you're looking at it on yourphone in the app, it'll be the
first pinned Reel.
If you're looking at it on thewebsite, it'll be the seventh or
eighth or ninth or later Reel,depending on when you watch this
, because when you pin it on itit only pins it in the app.
It doesn't pin it on the app.
They look at it on the website.
Oh yeah, anyways, but just lookfor the one that has a really
(05:06):
high number of views.
Speaker 1 (05:08):
You'll notice it yeah .
Speaker 2 (05:10):
Okay, what do you think it was about this piece of
content that made it so popular?
Why don't you describe thecontent Like what is it?
It's a Reel, it's 90 seconds,but what are you?
Speaker 1 (05:21):
doing.
Yeah, it's a 90-second Reelwhere I teach an NLP technique
and basically what it is is howto release frustration in less
than 60 seconds.
That's what I teach in it.
It's me speaking to the camera,me speaking to the audience,
one-on-one, and I'm basicallyguiding them through a technique
(05:42):
to release frustration.
So one of the reasons why Ithink it got a quick uptick is I
gave them, I told them what wasgonna happen in like the first
three seconds of the video.
And I told them that it wasgonna happen in less than 60
seconds.
So it kind of like set up thisexpectation that like here's
(06:05):
what I'm gonna teach you.
It's something tangible thatyou're gonna be able to walk
away with and I'm gonna do it inless than 60 seconds.
So I think that was like a goodhook.
And another thing that I'velearned recently is that if your
title matches what you say inyour video within the first like
few seconds, instagram reallylikes that.
(06:27):
So like the title slide,basically that I had, as, like,
my cover matched exactly what Isaid in the first three seconds
of that video.
Speaker 2 (06:41):
Cool.
So to boil that down a littlebit, she had a good hook
everybody.
There's a good hook in hervideo, and then she fulfills the
promise that the hook makes.
To describe this in a slightlymore technical terms, the both
the title and the hook of hervideo are release frustration in
(07:04):
60 seconds.
That's the hook.
So anybody who wants to learnhow to release frustration in 60
seconds, which apparently is alot of people Chang.
Speaker 1 (07:12):
yes.
Speaker 2 (07:13):
We'll continue to watch after they hear that hook.
And here's the important thingand Alana said it as well she
gives the hook, she says it outloud I'm gonna show you, or tell
you, or whatever, how torelease frustration in 60
seconds.
And then she immediately goesinto explaining how to do it.
Right, so think about what'shappening in the audience's mind
(07:34):
.
They hear this hook.
Oh, that is something that Iwant.
She starts talking and, unlikemost people on the internet,
she's actually talking about thething she promised to talk
about, right?
Yeah, think about the timeswhen, like, you've started
watching a piece of contentbecause it was like here's how
to make a million dollars in oneday, and then, like you know,
you can start watching the videoand the person's like, okay,
(07:55):
I'm gonna tell you how to make amillion dollars in one day, but
just so you know, here's awhole bunch of reasons why you
can't do this.
Okay, now let's talk about why Imade a million dollars.
Like, have you ever seen one ofthose videos?
Yeah, there's one this is bigpromise and then it's like you
start watching and it's like,okay, clearly this is not
something I'm gonna be able toapply myself.
Speaker 1 (08:15):
Yeah.
Speaker 2 (08:16):
And yours is that.
Yours is the opposite.
It's like big promise and thenit's like hold on this lady's
saying something that I think Ican probably apply myself right.
Of course they're gonna keepwatching, right.
Speaker 1 (08:27):
Yeah, and then that leads into the next point, which
is they got an immediate result.
So you know, I lead themthrough this process where I'm
like close your eyes, thinkabout, like, think about where
the frustration is, think abouta shape and spin it, and below I
do all this stuff.
So if they followed along, theyachieved the result that I
(08:49):
promised too.
So it's like I not only ampromising something and then
following through with it, butif they follow the instructions,
they are rewarded.
Speaker 2 (09:02):
Yeah With, that's, really important.
Speaker 1 (09:04):
Like having a visceral reaction and achieving
the result that I promised.
So it immediately gave meauthority and credibility.
Speaker 2 (09:15):
Yeah, and likewise, here's another kind of rule of
content If you have a piece ofshort content that helps people
get a result, it should helpthem get the result in a short
amount of time, right?
If you teach somebody how to dosomething and after you
teaching it they're gonna gohave to spend days or weeks to
get the result, they're notgonna get the result and they're
(09:38):
not gonna attach value to the,to your little video.
So another thing that worked inthe Lana's favor, in my opinion
and in my experience, is thatshe had that hook where she
promised a really good juicyresult.
She delivered on exactly how toachieve that result and it was
something that the person couldliterally start doing during the
video and, if not, within a fewseconds after the video was
(10:00):
done, they could be like, okay,put their phone down and try it
and experience what Elena justdescribed for this immediate
payoff which makes them want todo what, ladies and gentlemen,
in the invisible audience thatdoesn't exist.
Share the content.
Speaker 1 (10:14):
Yeah, right, yeah.
And then, immediately afterthat, I said if you want to
learn more techniques like this,follow me for more.
Speaker 2 (10:24):
And so immediately.
Speaker 1 (10:25):
They then did the call to action, which was follow
me, because they were like,they were all in like shock,
like oh, wow, this really worked.
I want to learn more.
What else is she going to teachme?
Right?
So then they follow me for more.
And then another thing, andthen in the caption, like you
know where you write, you knowin the caption, all I wrote was
(10:45):
save this for later and, as aresult, it's been saved 20,321
times.
Wow, yeah.
Speaker 2 (10:57):
Really cool.
Speaker 1 (10:59):
They followed my call to both call to actions like
follow me for more if you wantto learn more and save this for
later.
Speaker 2 (11:06):
Yeah.
Speaker 1 (11:07):
And then the other thing that you know was really
cool too, which I wasn't.
I didn't do a call to action,but a lot of people commented
just being like, wow, itactually worked.
Like that's pretty much like95% of the comments is like wow,
this worked for me.
You know, this is so cool.
I was really skeptical, but itactually worked.
(11:28):
So it's just like I kind oflike converted people into
believing something that theyotherwise may not have believed.
Speaker 2 (11:36):
Yeah, yeah.
Speaker 1 (11:38):
And I've only had maybe like five people send me a
mean comment.
Speaker 2 (11:43):
Yeah.
Speaker 1 (11:44):
Which I think is kind of nice.
Speaker 2 (11:46):
That's pretty good.
Speaker 1 (11:47):
Yeah, Because I was kind of expecting some people to
be like oh, it didn't work,Like some people obviously have
commented like this doesn't work, this is dumb you know whatever
.
And I don't engage with them, Ijust like them.
But yeah, I think that reallyworked.
All of that is partly why Ialso use the trending audio.
(12:10):
Now, I always use trendingaudios in my reels and they
never bring me this type ofattention, but it could have
been part of why it took off aswell.
And then, like from anaesthetics level, I used your
model, which is sort of likeclose up, good lighting captions
(12:36):
.
There was really nothing in mybackground to distract people
either.
It was really just me.
It kind of felt like it wasthis experience where it was
like me, and the audience too.
Speaker 2 (12:50):
Yeah.
Speaker 1 (12:53):
So those things were also working in my favor, that
it was like aestheticallypleasing, set up well, good
lighting.
Speaker 2 (13:00):
Yeah.
Speaker 1 (13:01):
Cool, good sound.
Speaker 2 (13:04):
Good smell.
Speaker 1 (13:05):
Smells good yeah, smells good yeah tastes great,
great taste.
Speaker 2 (13:11):
Okay, so we kind of broke down some of the things
that it really had going for it.
Also good thumbnail.
Just there's all these elementsof the piece of content itself
that are technically well done.
Speaker 1 (13:26):
Yeah, and I don't mean Check the boxes, right.
Speaker 2 (13:29):
And I don't mean, I mean technically well done in
the most literal meaning of theword, technical.
Speaker 1 (13:33):
I mean from a technical standpoint.
Speaker 2 (13:35):
All of these things that needed to be in place were
in place, and that's great rightNow, from a contextual
standpoint and I mentioned thison one of our group calls
recently and there's actuallybeen a few people who are
applying this similar style ofreal that I didn't invent it,
but I teach it to my studentsbecause it's a really good way
(13:58):
to balance what I call wideappeal content and deep appeal
content, but we don't need toget into that right now.
But there's been a few peoplefrom my little corner of the
internet who've been followingthis style of content creation
and have gone viral recently.
Yourself, you're the most viral.
But also there was Maria H, whoI think, reached over 100,000
(14:21):
views when she only had 2,000followers on Instagram at the
time.
And then there was Lore, who Ican't remember how many views,
but she had similar results likebig time views on one of her
reels.
And in all three of you thecontext I think really played
into the ability for theindividual piece of content to
(14:44):
go viral.
And what I mean by that, inother words, is if you're not
taking care of your account andbehaving in a certain way
leading up to when you make thisreally good and juicy piece of
content, the platform may notgive it the attention that it
could otherwise get.
So Alana and I kind ofbrainstormed before we had
recorded here mainly shebrainstormed, but we kind of
(15:06):
brainstormed the five thingsthat I think helped to create
the context where when youinsert a piece of good quality
content, it's much more likelyto go viral.
Does that lead in?
Makes sense to you, alana Banks, the way I said that?
Speaker 1 (15:23):
Yeah, totally.
Yeah it's sort of like you needto have a bit of a foundation
to your profile to help youlaunch into that viral territory
.
Speaker 2 (15:35):
Or yeah, or in other words.
I mean like the greatest pieceof content you have.
One individual great piece ofcontent in the world might go
viral when posted on one accountand maybe get zero views when
posted on a different account.
The exact same piece of contentthat all of the people were.
Speaker 1 (15:54):
Actually, that came up recently because yesterday I
had my Ascension Circle call andMaria is actually in the
Ascension Circle and so we weretalking about this and we were
talking about when she wentviral and she's like it's so
funny because she posted asimilar video to this one and it
didn't really take off.
(16:15):
And so she was just like it'sso interesting that I posted a
very similar video to this andit didn't take off.
And then you posted, and thenyou go crazy with 450 or
whatever.
Yesterday it was 450,000 views.
Speaker 2 (16:31):
Yeah, because there's also the question of and she's
got an account that we know cango viral because she had.
But here's the thing with everypiece of content we post, we're
teaching the algorithm whoneeds to see our content.
So what went viral for you maynot go viral for her, and I'm
sure if you looked at her mostviral reel, that got 100,000
(16:54):
views or whatever it was andreplicated it word for word and
posted it on your account foryour audience.
I bet it would not go viralbecause that's not what your
audience is appreciating rightnow.
Speaker 1 (17:05):
Right, yeah, yeah.
Speaker 2 (17:06):
Okay, let's get into this list.
We got five things that Alanaand Maria and this other person
I mentioned, laura, and all theother people who I've observed
have content really explode.
These five things are kind ofcommon denominators that these
folks are doing in the months oryears leading up to having a
big explosion and popularity onsocial media.
Speaker 1 (17:27):
Yeah Cool.
Speaker 2 (17:30):
Okay, yes.
Speaker 1 (17:31):
So number one so I've been grinding out content,
posting content every day for 10years Now.
For five of those years I had afabric store, so I was putting
out content that was related tosomething very different than
what I'm posting about now,Right, Like it was about fabric
(17:53):
and quilting and being a mom andall that kind of stuff.
For the last five years, I'vebeen posting content
consistently about hypnosis andcoaching and NLP and the mind
and all that kind of stuff.
But really for the last 10years, I've just been
consistently putting out contentevery day related to my niche
(18:17):
at the time, and even over thelast five years, I've gone
through a lot of differentniches within the hypnosis, NLP,
coaching, mindfulness niche.
But actually what just came infor me right now is like I
really and this takes a lot ofresistance into point number two
(18:39):
and we can maybe do point oneand two together but like I've
been really doubling down onreels since September 2022,
which is like me on videotalking to the camera being
visible, Right.
So I think part of it and I waslike, when I say double down,
(19:00):
like I was like putting threepieces of content out a day for
a while just to get my stuff outthere, Because what happened
was, when I shifted from being afabric store to being into
coaching, the algorithm didn'tknow what the heck was going on,
right, Because I was all of asudden talking about something
(19:21):
completely different to adifferent audience.
So it took a while for me tofind my footing when I got into
the coaching world too.
But, I think what really helpedamp up the machine was me being
very consistent with the content, but also like doubling,
tripling down on putting goodcontent out there.
Speaker 2 (19:45):
Yeah, yeah.
So and I don't want to scarepeople because you said you've
been posting content for five or10 years- by no means is it a
requirement for you to postcontent for five or 10 years
before you have good success.
The other people who I mentionedyou've also gone viral have
been posting for significantlyless than five or 10 years.
The point there is Alana hasbeen consistent and didn't give
(20:11):
up and has enjoyed gradualgrowth punctuated by phases of
increased growth.
Yeah, right now she's in aphase of extreme growth with
this viral content right?
I want to share a quote fromAlex Hormozzi, the exceedingly
(20:33):
polarizing Alex.
I don't know how this guybecame polarizing because he's
so positive and his advice is sogood and so genuine and he's
like catching.
I'm sure he doesn't care a lick, but you know, and a lot of
it's people just trying to makethemselves relevant.
But some of the criticisms I'veseen of Alex Hormozzi, I'm just
like, okay, well, maybe try hisstuff before you say it's.
(20:56):
Here's a quote from him thatreminds me of what you're
talking about and reminds me ofsocial media.
The quote is about business ingeneral.
He says there are two outcomes.
Once you get into business, iteventually works is number one
or number two is you give upbefore it works?
He says that's it, and it's thesame thing with social media
growth.
There are two outcomes.
(21:17):
Once you get serious aboutmarketing yourself on social
media, it eventually works, oryou give up before it does and
that's it Right.
Speaker 1 (21:27):
And so funny you mentioned that?
Because the day before, like onthe Monday of last week, I
thought to myself you know what?
I'm just going to start a wholenew Instagram account, because
I was like oh man, what amistake that would have been.
Right.
But I was thinking, you know,because my growth has been okay,
(21:50):
but my growth really came frommy fabric store days and then
when I shut down my crap, likewhen I sold my fabric store and
transferred everything tocoaching, I lost about 2,000
followers and I haven't beenable to recoup those followers
over the last five years.
(22:11):
And so you know, of course, thenyou start blaming the algorithm
and you start blaming you knowthe fact that, like, people
aren't seeing my content, andyou know I was kind of in the
spiral of just like I'm justgoing to burn it all down and
start from scratch, start likegiving new stuff to the
algorithm.
And I've had those thoughts manytimes, right, not just last
(22:33):
Monday, but I don't know, theuniverse must have heard me loud
and clear to be like no, don'tshut it down, we'll just make
you go viral.
I said yeah, but it's true, itdoes get to the point where
you're like ugh, I just want togive up, or like why isn't this
working?
Or you know, and the otherthing and maybe this is like a
(22:58):
topic for another episode.
But just because I went viraldoesn't mean I'm all of a sudden
like this super successfulcoach making like way more money
in the last seven days, eitherright, it's just put me in front
of more eyeballs and it's goingto give me more opportunity to
continue to do what I've beendoing, which is share my message
(23:20):
and put myself out there andcreate things.
So it's kind of like I wentviral, but so what you know?
Speaker 2 (23:29):
Yeah, yeah.
Speaker 1 (23:30):
Nothing changed, other than, like every time I
open my phone, I have a hundrednew followers and hearts and
comments, and you know.
Speaker 2 (23:39):
And people showering you with compliments.
Speaker 1 (23:42):
Yeah.
Anyways okay, what's next onthe list?
Speaker 2 (23:45):
The next one is Is getting the contacts where we
can go viral.
Speaker 1 (23:49):
The next one.
Well, I've been following yourmodel that you teach in the
Simple Social Sanctuary.
Speaker 2 (23:54):
Yeah, yeah, really you have.
And the model that I teach inthe Simple Social Sanctuary is
you know, I try to think of themost core foundational
principles of being successfulon social media, you know, and
obviously the consistency is oneof them, but that's hyper vague
(24:15):
, right, but it really is.
You know, every bit asimportant as consistency is
efficiency, and I can tell,looking at somebody's profile,
whether they're spending a tonof their time and energy to
create content or whetherthey're creating good content,
but it's being made efficientlyand if it's not being made
efficiently, it's almost neversustainable.
(24:37):
You'll also, you'll almostnever have the consistency to
create the context that Atlantacreated where you can go viral.
So I think one of the thingsyou're really good at Atlanta
Banks is the efficient use ofsocial media, in parallel to
consistent use, which is one ofthe things that I really
emphasize in the Simple SocialSanctuary.
Speaker 1 (24:58):
Yeah, and that's super important too, because
it's not sustainable when, ifyou're spending like hours
creating content right and I'vealways kind of held that belief
too Maybe not so much with thevideo content, but definitely
with my written content LikeI've always just kind of slapped
(25:18):
together or something andthrown it up there.
But definitely learning fromyou kind of like your tips and
tricks around creating videocontent efficiently has been
really helpful.
And so for this one, forexample, right Like I recorded
it down here in my basement,like where I have my lights and
everything set up, and Ibasically take one take, I film
(25:43):
it in stories, download thestories and then I upload it
into the captions app that I useand then I'm done.
So it's that reel.
Probably took me maybe 20minutes from start to finish,
and then I went and I think Ihad lunch, and then it was like
after I had lunch I opened myphone and I was like, oh my God,
(26:05):
what happened?
Because, it took off likeimmediately.
Speaker 2 (26:10):
Yeah, yeah, I love that and it kind of proves the
point that, like you, don't haveto have spent hours creating
one reel for it to be reallyeffective right.
Speaker 1 (26:23):
Like what I did was because I just finished my
master NLP training.
So I just opened up my textbookand I was like, oh, maybe I'll
do a reel where I'm teachingthis.
That could be fun.
And so I just did that, like Ididn't even pre-plan it, think
about it, write a script, do myhair, do my makeup, like nothing
like that.
I just kind of plopped down atmy desk and recorded it.
(26:51):
So, and the other thing that youteach to is also like having
like a close-up video, makingsure that you have captions,
making sure that the lighting isgood, right, like that.
There's contrast.
So that was all there.
But like those are kind ofthings I just do on autopilot
(27:12):
now, like it's, I don't set itup that way.
It's just kind of like that'show I record my content.
One thing that I did that was alittle bit different, though,
was I zoomed in more, so likewhen I recorded I was a little
bit more far away, but then whenI uploaded it as a real and
(27:33):
edited it, I like I zoomed incloser than I normally would
have.
Speaker 2 (27:37):
Yeah, yeah.
Speaker 1 (27:39):
So that was kind of a new little trick that I did.
Speaker 2 (27:42):
New little thing I mean that's we wanna avoid the
term would be survivorship bias,where we assume that that
contributed to the success ofreal.
It may have, but it mayactually be that the real was
successful, despite being zoomedin a lot.
(28:05):
We don't know for sure.
No, I do think maybe it workedin your favor, but I would stop
short of being everybody makereals, because it also had the
effect of slightly lowering theresolution of your real when you
did that.
It wasn't a problem whatsoeverin this case, because obviously
(28:27):
it's.
But what I'm saying is had younot done that, you'd be at 10
million views now.
I know.
No, I'm just kidding, we haveno idea.
Speaker 1 (28:35):
We have no idea.
Speaker 2 (28:36):
Yeah.
Speaker 1 (28:37):
Well, that's what I was saying before.
It's like a perfect storm.
There's no blueprint, really,it's just a perfect storm of
checking all the technical boxes.
Speaker 2 (28:50):
Have you seen this?
Or there's this trend wherepeople will create a real on
Instagram and they'll be holdingsomething as if it's a
microphone, but if you lookcarefully, it's like the wrong
end of a charging cable or it'sa microphone that's not plugged
into anything.
Speaker 1 (29:05):
Yeah.
Speaker 2 (29:05):
And this trend started because somebody did
this.
Somebody made a reel where theywere doing this pretending to
hold a microphone, but it was aniPhone cable and it was really
successful.
And then other people starteddoing it and even now we have no
way of knowing if the reel wassuccessful, because the person
was holding a wire andpretending it was a microphone.
Speaker 1 (29:28):
Yeah.
Speaker 2 (29:29):
Or it was just successful, despite the fact
that they're doing somethingsilly, and I think there's a lot
of that in social media, whereit's like one or a few people do
this thing and it happens to bein a popular piece of content
and people go and assume oh well, then you know, having a
(29:54):
chapstick to glue it to myforehead in my reel will make it
successful, so I should do thattoo.
Speaker 1 (29:59):
Yeah.
Speaker 2 (30:00):
Yeah.
Speaker 1 (30:01):
Well, I think that's.
I'm not saying that stuffdoesn't work.
Speaker 2 (30:03):
Maybe there is some scientific reason.
You know Totally.
Speaker 1 (30:08):
And it does work.
But I think what I've beenreally picking up on a lot
lately and this has always beenmy thing, and this actually
brings us into point number five, so we'll turn point five into
point four but is maintaining anattitude of curiosity and
experimentation.
So don't necessarily Like whatI've been listening to a lot
(30:31):
lately and what I've alwaysbelieved is like don't copy
other people, create your ownstuff, you know.
Like, be unique, like, do whatyou want to do, because that's
going to work in your favor,because it's going to be
different.
If you're just copying everyoneand doing the trends and doing
the dances, I mean that trend iskind of over now, but do your
content the way you want to doyour content.
Speaker 2 (30:52):
Yeah.
Speaker 1 (30:54):
Check some of those technical boxes Right.
So you know like I've beenfollowing Ryan's blueprint in
terms of, like, how to createvideo content and I think that
it's really helpful and it looksgood and it resonates, but then
I'm still creating my owncontent within that box.
You know what I mean.
(31:15):
I think that that's reallyimportant is just to have
curiosity, experiment, and I'vealways done this, like even back
when I had my fabric store andwhen I transitioned from my
fabric store to what I'm doingnow.
I've never been interested incopying what everybody else is
doing, and that's going to workin your favor.
Speaker 2 (31:38):
Yeah, I agree.
All right, yeah, I can't say itany better than that what's the
?
What number are we on On thelist?
Speaker 1 (31:45):
That was four, so now five is.
Oh, no, that was three, thatwas point three.
Speaker 2 (31:53):
Cool.
Speaker 1 (31:55):
The other one is be a good social media citizen.
So point four is be a goodsocial media citizen.
Yeah, which really is.
I've always adopted this whereit's just like.
I comment on people's things, Ilike people's stuff, I am
friendly when people comment onmy stuff.
I respond when people directmessage me.
(32:16):
I respond when people share mystuff.
I thank them for doing that.
I cruise around social mediawith an attitude of gratitude,
right, and even as I wasclimbing in these numbers, I was
going on my stories being likeoh my gosh, I'm so grateful that
(32:36):
all these people are followingme.
Like, send me a message ifyou're new and tell me where
you're from.
So that also createdopportunity for a lot of new
people to message me.
And then I found out there waspeople from all over the world,
like India and Scotland andGermany and the States, like
everywhere, and it just createsconversation.
(32:57):
So it's just like.
And another thing that I made apoint of, too, is I never leave
a bad comment on anything.
I never get in fights in thecomment section.
I never make a mean comment onsomeone's post if I don't agree
with them or something like that.
You know what I mean.
(33:17):
Like, so I have a prettysqueaky clean persona, yeah, on
the internet as well.
Speaker 2 (33:27):
Yeah.
Speaker 1 (33:29):
Which I think helps.
And even with the comments thatwere coming in from my reel,
you know like 95% of them havebeen very positive and I
responded to every single onethat's come in, and even the
ones that were kind of mean, Ididn't delete them, I just
hearted them and that was it.
Like I was like I'm notengaging with this person, it's
(33:51):
like I don't really care too.
Speaker 2 (33:55):
Yeah.
Speaker 1 (33:57):
I don't want to fight in my own comment section, so,
and I don't let it get to meeither, because I really don't
care, yeah, and then.
Well then, the last one is justhaving a positive attitude,
which I think kind of goes inwith good social media citizen.
Speaker 2 (34:14):
Yeah.
Speaker 1 (34:15):
Good, that's it that was the foundation that I like,
that I built it on.
Speaker 2 (34:21):
Yeah, and there you go.
Speaker 1 (34:25):
And now I guess we just see what happens from here.
I have no idea.
Let me open up and see what'shappened since we've been
chatting.
Speaker 2 (34:32):
Yeah.
Speaker 1 (34:34):
Well, I'm at 14.6 thousand followers now.
Speaker 2 (34:37):
Nice, so another 200 since we started talking.
Speaker 1 (34:43):
And then I'm at 565,000 views.
Speaker 2 (34:47):
Wow, so it's had 10,000 views since, literally
since we started chatting.
Speaker 1 (34:52):
Oh, right yeah.
Speaker 2 (34:54):
Yeah, really cool.
Speaker 1 (34:58):
And actually the one I posted yesterday is doing very
well the how to get rid of aheadache in less than two
minutes oh I mean it's a lotbetter.
It's performing very well.
That has 11.5 thousand viewsand I just posted it yesterday
around this time.
Speaker 2 (35:15):
Yeah, you know, it's a fun byproduct of learning
those like learning thosehypnotic self techniques,
together with headaches, after Ilearned that I could do that
and the one that, like, wefocused on when I was going
through and doing all mytraining and everything was the
location isolation technique Getrid of a headache Once I had
(35:39):
learned how to do that.
it was like my mind realizedthat, oh well, if I create a
headache, it's just going to beremoved through this hypnotic
technique.
And so now I don't get like Ican't remember the last time I
had a headache, or it's like mysubconscious mind is going and
just doing the technique inadvance, or something.
(35:59):
But it's like you know, Ialways use this expression the
more you do it, the less youneed to do it.
Speaker 1 (36:05):
Yeah, so it's like those techniques.
Speaker 2 (36:07):
You do them a few times and then it's like not
only did it work that time, itlike inoculates you against the
thing moving forward.
Speaker 1 (36:17):
Yeah.
Speaker 2 (36:18):
In other words, go watch Atlanta's new read all
every day.
Speaker 1 (36:20):
Yeah, go watch it and the woman actually commented,
saying that she gets chronicheadaches and she did the
technique that I taughtyesterday and she felt her
headache melt away.
Wow yeah, wanted to know if Ihad like more information to
provide for her.
Speaker 2 (36:37):
So the headache's gone, Adam, what else do you
want?
I know?
Speaker 1 (36:40):
but I guess she's worrying like is it going to
what happens if it comes back?
Well, just do the technique.
Speaker 2 (36:46):
Yeah Cool, all right, so there we go.
There's all our tips.
Go out there, go viral, dostuff, have fun.
Yeah Cool.
Alana talked a lot about theSimple Social Sanctuary today.
If you want to join, just go toRyanMontezcom.
You'll see a button that saysSimple Social Sanctuary.
You can learn all about it andsign up.
(37:07):
Or should be a message onInstagram at RyanMonteznlp, the
world famous Alana Banks how canpeople get in touch with you or
what are you offering thesedays?
Speaker 1 (37:16):
Well, just come over to my profile and follow me at
Alana Banks Coaching.
Also, follow the podcastInstagram, which is it's the no
Excuses Coaching Podcast.
No, it's the no Excuses Podcast, I think it's called.
And then, what am I offering?
Well, what I'm offering rightnow are palm readings, which is
(37:40):
also a really great gift for afriend or a family member for
the holidays.
I do all my palm readingsvirtually, so I can do it from
anywhere in the world, and youjust send me photos of your
hands, I give you instructionsabout how you can do that, and
then I share my screen with youand walk you through your palms.
So it's a great gift.
(38:01):
It's $88 for a reading and youcan find a link to that by going
to my Instagram link tree.
You'll see it.
Speaker 2 (38:13):
Cool, there we go, done.
Speaker 1 (38:15):
Boom, all right.
Thanks everyone, bye everyone.
Speaker 2 (38:19):
Bye everyone.
So I went viral in the last seven days since we
recorded this podcast.
Speaker 2 (00:07):
Viral.
Oh, my goodness, are you okay?
Yeah, I'm fine, is there?
Are you on a prescription or?
Speaker 1 (00:14):
No, I'm fine, but I went viral on Instagram.
Speaker 2 (00:17):
Oh on Instagram on the internet.
Speaker 1 (00:20):
You're a viral sensation Okay.
Yeah, we are a couple of yearslate.
I mean, you know thesedifferent meanings.
Now Right, I forgot.
Speaker 2 (00:29):
Yeah, yeah.
Congratulations jokes aside,let's look at the numbers as
we're recording, because they'requite phenomenal.
Speaker 1 (00:41):
Yeah, and moving pretty quick too.
Speaker 2 (00:43):
Yeah, presently you're at 14,500 followers up
from where were you a week ago?
Speaker 1 (00:51):
4,044.
Speaker 2 (00:53):
Yeah, yeah, so you've tripled in followers, gaining
10,000 followers in a week, 100%organically.
Yeah, because you created thislovely reel titled Release
Frustration in 60 Seconds andwow, is it getting a lot of
views quickly.
So, like, I checked the viewcount a couple of minutes ago
(01:14):
and it was 555,000 views,remember it?
Speaker 1 (01:18):
Right.
Yeah, I said it to you and itwas like, oh, 555k right.
Speaker 2 (01:21):
Yeah, so 555,9k, meaning 4,000 more views in the
last like five minutes.
Yeah, so it seems like and youwere saying this to me before we
even hit record it seems likenot only has it gone viral, but
the momentum is still building,it's building.
Speaker 1 (01:40):
Yeah, so I think I hit 10k followers on Monday and
at that point I was trending 70followers per hour, gaining 70
followers per hour, and sinceI've hit 10k it's gone up to, I
think.
Tuesday I was trending 80followers per hour and then by
(02:03):
the end of the day yesterday Iwas trending 100 new followers
an hour.
Speaker 2 (02:08):
Wow, yeah, really.
So it's just compounding, rightit's.
Yeah.
Speaker 1 (02:16):
I've been waiting for it to just peter out and stop
yeah.
Not yet Cross our fingersmillion views maybe that could
be cool.
Speaker 2 (02:27):
That would be cool.
Okay, so that's what thisepisode's about.
Everybody, alana Banks has goneviral in the best internet
growth way possible.
Yeah, she made a piece oforganic content.
It's exploded in popularity.
It's getting all kinds ofpositive attention and new
followers.
It's just really cool to see,like holy jumping.
(02:48):
Think about it, like probably,before this is all said and done
, a million people will haveseen your 90-second video.
Yeah, at least.
Speaker 1 (02:59):
Yeah, which is total.
I'm still in complete shockbecause I wasn't expecting this.
I've been hosting content for10 years from a business
perspective, right, like I thinkI've been on Instagram since
2007, but 10 years ago I startedposting strictly for business,
(03:21):
and so on last Tuesday I postedthat reel, like I would post any
reel on any day of the week,not expecting much, right, I
just was expecting that I wouldpost it and get my regular views
, and then it just went crazy.
So I guess what we're going totalk about I don't know where I
(03:45):
was going with that, so today Ihad a grain of thought.
Speaker 2 (03:51):
All that said, today we'll talk about why we think
this piece of content went viral, so that maybe our audience can
do the same thing.
Speaker 1 (04:00):
Totally yeah.
Yeah, because I don't know ifthere, I don't think that
there's a blueprint is what Iwant to say.
I don't think there's ablueprint for going viral, and
that's what we're going to talkabout too.
It's like there was a lot ofthings working in my favor and
then it was like a perfect stormof a bunch of things.
I think that took it to thenext level, potentially.
Speaker 2 (04:25):
Yeah, For sure.
By the way, for those of youthat want to check it out, check
out Alana Banks on Instagram.
Alana Banks Coaching is theuser name.
If you go to her Reels there,you'll see that one of them.
Speaker 1 (04:41):
It's pinned.
It's the first pinned.
Speaker 2 (04:43):
Yeah, it's the first pinned Reel.
If you're looking at it on yourphone in the app, it'll be the
first pinned Reel.
If you're looking at it on thewebsite, it'll be the seventh or
eighth or ninth or later Reel,depending on when you watch this
, because when you pin it on itit only pins it in the app.
It doesn't pin it on the app.
They look at it on the website.
Oh yeah, anyways, but just lookfor the one that has a really
(05:06):
high number of views.
Speaker 1 (05:08):
You'll notice it yeah .
Speaker 2 (05:10):
Okay, what do you think it was about this piece of
content that made it so popular?
Why don't you describe thecontent Like what is it?
It's a Reel, it's 90 seconds,but what are you?
Speaker 1 (05:21):
doing.
Yeah, it's a 90-second Reelwhere I teach an NLP technique
and basically what it is is howto release frustration in less
than 60 seconds.
That's what I teach in it.
It's me speaking to the camera,me speaking to the audience,
one-on-one, and I'm basicallyguiding them through a technique
(05:42):
to release frustration.
So one of the reasons why Ithink it got a quick uptick is I
gave them, I told them what wasgonna happen in like the first
three seconds of the video.
And I told them that it wasgonna happen in less than 60
seconds.
So it kind of like set up thisexpectation that like here's
(06:05):
what I'm gonna teach you.
It's something tangible thatyou're gonna be able to walk
away with and I'm gonna do it inless than 60 seconds.
So I think that was like a goodhook.
And another thing that I'velearned recently is that if your
title matches what you say inyour video within the first like
few seconds, instagram reallylikes that.
(06:27):
So like the title slide,basically that I had, as, like,
my cover matched exactly what Isaid in the first three seconds
of that video.
Speaker 2 (06:41):
Cool.
So to boil that down a littlebit, she had a good hook
everybody.
There's a good hook in hervideo, and then she fulfills the
promise that the hook makes.
To describe this in a slightlymore technical terms, the both
the title and the hook of hervideo are release frustration in
(07:04):
60 seconds.
That's the hook.
So anybody who wants to learnhow to release frustration in 60
seconds, which apparently is alot of people Chang.
Speaker 1 (07:12):
yes.
Speaker 2 (07:13):
We'll continue to watch after they hear that hook.
And here's the important thingand Alana said it as well she
gives the hook, she says it outloud I'm gonna show you, or tell
you, or whatever, how torelease frustration in 60
seconds.
And then she immediately goesinto explaining how to do it.
Right, so think about what'shappening in the audience's mind
(07:34):
.
They hear this hook.
Oh, that is something that Iwant.
She starts talking and, unlikemost people on the internet,
she's actually talking about thething she promised to talk
about, right?
Yeah, think about the timeswhen, like, you've started
watching a piece of contentbecause it was like here's how
to make a million dollars in oneday, and then, like you know,
you can start watching the videoand the person's like, okay,
(07:55):
I'm gonna tell you how to make amillion dollars in one day, but
just so you know, here's awhole bunch of reasons why you
can't do this.
Okay, now let's talk about why Imade a million dollars.
Like, have you ever seen one ofthose videos?
Yeah, there's one this is bigpromise and then it's like you
start watching and it's like,okay, clearly this is not
something I'm gonna be able toapply myself.
Speaker 1 (08:15):
Yeah.
Speaker 2 (08:16):
And yours is that.
Yours is the opposite.
It's like big promise and thenit's like hold on this lady's
saying something that I think Ican probably apply myself right.
Of course they're gonna keepwatching, right.
Speaker 1 (08:27):
Yeah, and then that leads into the next point, which
is they got an immediate result.
So you know, I lead themthrough this process where I'm
like close your eyes, thinkabout, like, think about where
the frustration is, think abouta shape and spin it, and below I
do all this stuff.
So if they followed along, theyachieved the result that I
(08:49):
promised too.
So it's like I not only ampromising something and then
following through with it, butif they follow the instructions,
they are rewarded.
Speaker 2 (09:02):
Yeah With, that's, really important.
Speaker 1 (09:04):
Like having a visceral reaction and achieving
the result that I promised.
So it immediately gave meauthority and credibility.
Speaker 2 (09:15):
Yeah, and likewise, here's another kind of rule of
content If you have a piece ofshort content that helps people
get a result, it should helpthem get the result in a short
amount of time, right?
If you teach somebody how to dosomething and after you
teaching it they're gonna gohave to spend days or weeks to
get the result, they're notgonna get the result and they're
(09:38):
not gonna attach value to the,to your little video.
So another thing that worked inthe Lana's favor, in my opinion
and in my experience, is thatshe had that hook where she
promised a really good juicyresult.
She delivered on exactly how toachieve that result and it was
something that the person couldliterally start doing during the
video and, if not, within a fewseconds after the video was
(10:00):
done, they could be like, okay,put their phone down and try it
and experience what Elena justdescribed for this immediate
payoff which makes them want todo what, ladies and gentlemen,
in the invisible audience thatdoesn't exist.
Share the content.
Speaker 1 (10:14):
Yeah, right, yeah.
And then, immediately afterthat, I said if you want to
learn more techniques like this,follow me for more.
Speaker 2 (10:24):
And so immediately.
Speaker 1 (10:25):
They then did the call to action, which was follow
me, because they were like,they were all in like shock,
like oh, wow, this really worked.
I want to learn more.
What else is she going to teachme?
Right?
So then they follow me for more.
And then another thing, andthen in the caption, like you
know where you write, you knowin the caption, all I wrote was
(10:45):
save this for later and, as aresult, it's been saved 20,321
times.
Wow, yeah.
Speaker 2 (10:57):
Really cool.
Speaker 1 (10:59):
They followed my call to both call to actions like
follow me for more if you wantto learn more and save this for
later.
Speaker 2 (11:06):
Yeah.
Speaker 1 (11:07):
And then the other thing that you know was really
cool too, which I wasn't.
I didn't do a call to action,but a lot of people commented
just being like, wow, itactually worked.
Like that's pretty much like95% of the comments is like wow,
this worked for me.
You know, this is so cool.
I was really skeptical, but itactually worked.
(11:28):
So it's just like I kind oflike converted people into
believing something that theyotherwise may not have believed.
Speaker 2 (11:36):
Yeah, yeah.
Speaker 1 (11:38):
And I've only had maybe like five people send me a
mean comment.
Speaker 2 (11:43):
Yeah.
Speaker 1 (11:44):
Which I think is kind of nice.
Speaker 2 (11:46):
That's pretty good.
Speaker 1 (11:47):
Yeah, Because I was kind of expecting some people to
be like oh, it didn't work,Like some people obviously have
commented like this doesn't work, this is dumb you know whatever
.
And I don't engage with them, Ijust like them.
But yeah, I think that reallyworked.
All of that is partly why Ialso use the trending audio.
(12:10):
Now, I always use trendingaudios in my reels and they
never bring me this type ofattention, but it could have
been part of why it took off aswell.
And then, like from anaesthetics level, I used your
model, which is sort of likeclose up, good lighting captions
(12:36):
.
There was really nothing in mybackground to distract people
either.
It was really just me.
It kind of felt like it wasthis experience where it was
like me, and the audience too.
Speaker 2 (12:50):
Yeah.
Speaker 1 (12:53):
So those things were also working in my favor, that
it was like aestheticallypleasing, set up well, good
lighting.
Speaker 2 (13:00):
Yeah.
Speaker 1 (13:01):
Cool, good sound.
Speaker 2 (13:04):
Good smell.
Speaker 1 (13:05):
Smells good yeah, smells good yeah tastes great,
great taste.
Speaker 2 (13:11):
Okay, so we kind of broke down some of the things
that it really had going for it.
Also good thumbnail.
Just there's all these elementsof the piece of content itself
that are technically well done.
Speaker 1 (13:26):
Yeah, and I don't mean Check the boxes, right.
Speaker 2 (13:29):
And I don't mean, I mean technically well done in
the most literal meaning of theword, technical.
Speaker 1 (13:33):
I mean from a technical standpoint.
Speaker 2 (13:35):
All of these things that needed to be in place were
in place, and that's great rightNow, from a contextual
standpoint and I mentioned thison one of our group calls
recently and there's actuallybeen a few people who are
applying this similar style ofreal that I didn't invent it,
but I teach it to my studentsbecause it's a really good way
(13:58):
to balance what I call wideappeal content and deep appeal
content, but we don't need toget into that right now.
But there's been a few peoplefrom my little corner of the
internet who've been followingthis style of content creation
and have gone viral recently.
Yourself, you're the most viral.
But also there was Maria H, whoI think, reached over 100,000
(14:21):
views when she only had 2,000followers on Instagram at the
time.
And then there was Lore, who Ican't remember how many views,
but she had similar results likebig time views on one of her
reels.
And in all three of you thecontext I think really played
into the ability for theindividual piece of content to
(14:44):
go viral.
And what I mean by that, inother words, is if you're not
taking care of your account andbehaving in a certain way
leading up to when you make thisreally good and juicy piece of
content, the platform may notgive it the attention that it
could otherwise get.
So Alana and I kind ofbrainstormed before we had
recorded here mainly shebrainstormed, but we kind of
(15:06):
brainstormed the five thingsthat I think helped to create
the context where when youinsert a piece of good quality
content, it's much more likelyto go viral.
Does that lead in?
Makes sense to you, alana Banks, the way I said that?
Speaker 1 (15:23):
Yeah, totally.
Yeah it's sort of like you needto have a bit of a foundation
to your profile to help youlaunch into that viral territory
.
Speaker 2 (15:35):
Or yeah, or in other words.
I mean like the greatest pieceof content you have.
One individual great piece ofcontent in the world might go
viral when posted on one accountand maybe get zero views when
posted on a different account.
The exact same piece of contentthat all of the people were.
Speaker 1 (15:54):
Actually, that came up recently because yesterday I
had my Ascension Circle call andMaria is actually in the
Ascension Circle and so we weretalking about this and we were
talking about when she wentviral and she's like it's so
funny because she posted asimilar video to this one and it
didn't really take off.
(16:15):
And so she was just like it'sso interesting that I posted a
very similar video to this andit didn't take off.
And then you posted, and thenyou go crazy with 450 or
whatever.
Yesterday it was 450,000 views.
Speaker 2 (16:31):
Yeah, because there's also the question of and she's
got an account that we know cango viral because she had.
But here's the thing with everypiece of content we post, we're
teaching the algorithm whoneeds to see our content.
So what went viral for you maynot go viral for her, and I'm
sure if you looked at her mostviral reel, that got 100,000
(16:54):
views or whatever it was andreplicated it word for word and
posted it on your account foryour audience.
I bet it would not go viralbecause that's not what your
audience is appreciating rightnow.
Speaker 1 (17:05):
Right, yeah, yeah.
Speaker 2 (17:06):
Okay, let's get into this list.
We got five things that Alanaand Maria and this other person
I mentioned, laura, and all theother people who I've observed
have content really explode.
These five things are kind ofcommon denominators that these
folks are doing in the months oryears leading up to having a
big explosion and popularity onsocial media.
Speaker 1 (17:27):
Yeah Cool.
Speaker 2 (17:30):
Okay, yes.
Speaker 1 (17:31):
So number one so I've been grinding out content,
posting content every day for 10years Now.
For five of those years I had afabric store, so I was putting
out content that was related tosomething very different than
what I'm posting about now,Right, Like it was about fabric
(17:53):
and quilting and being a mom andall that kind of stuff.
For the last five years, I'vebeen posting content
consistently about hypnosis andcoaching and NLP and the mind
and all that kind of stuff.
But really for the last 10years, I've just been
consistently putting out contentevery day related to my niche
(18:17):
at the time, and even over thelast five years, I've gone
through a lot of differentniches within the hypnosis, NLP,
coaching, mindfulness niche.
But actually what just came infor me right now is like I
really and this takes a lot ofresistance into point number two
(18:39):
and we can maybe do point oneand two together but like I've
been really doubling down onreels since September 2022,
which is like me on videotalking to the camera being
visible, Right.
So I think part of it and I waslike, when I say double down,
(19:00):
like I was like putting threepieces of content out a day for
a while just to get my stuff outthere, Because what happened
was, when I shifted from being afabric store to being into
coaching, the algorithm didn'tknow what the heck was going on,
right, Because I was all of asudden talking about something
(19:21):
completely different to adifferent audience.
So it took a while for me tofind my footing when I got into
the coaching world too.
But, I think what really helpedamp up the machine was me being
very consistent with the content, but also like doubling,
tripling down on putting goodcontent out there.
Speaker 2 (19:45):
Yeah, yeah.
So and I don't want to scarepeople because you said you've
been posting content for five or10 years- by no means is it a
requirement for you to postcontent for five or 10 years
before you have good success.
The other people who I mentionedyou've also gone viral have
been posting for significantlyless than five or 10 years.
The point there is Alana hasbeen consistent and didn't give
(20:11):
up and has enjoyed gradualgrowth punctuated by phases of
increased growth.
Yeah, right now she's in aphase of extreme growth with
this viral content right?
I want to share a quote fromAlex Hormozzi, the exceedingly
(20:33):
polarizing Alex.
I don't know how this guybecame polarizing because he's
so positive and his advice is sogood and so genuine and he's
like catching.
I'm sure he doesn't care a lick, but you know, and a lot of
it's people just trying to makethemselves relevant.
But some of the criticisms I'veseen of Alex Hormozzi, I'm just
like, okay, well, maybe try hisstuff before you say it's.
(20:56):
Here's a quote from him thatreminds me of what you're
talking about and reminds me ofsocial media.
The quote is about business ingeneral.
He says there are two outcomes.
Once you get into business, iteventually works is number one
or number two is you give upbefore it works?
He says that's it, and it's thesame thing with social media
growth.
There are two outcomes.
(21:17):
Once you get serious aboutmarketing yourself on social
media, it eventually works, oryou give up before it does and
that's it Right.
Speaker 1 (21:27):
And so funny you mentioned that?
Because the day before, like onthe Monday of last week, I
thought to myself you know what?
I'm just going to start a wholenew Instagram account, because
I was like oh man, what amistake that would have been.
Right.
But I was thinking, you know,because my growth has been okay,
(21:50):
but my growth really came frommy fabric store days and then
when I shut down my crap, likewhen I sold my fabric store and
transferred everything tocoaching, I lost about 2,000
followers and I haven't beenable to recoup those followers
over the last five years.
(22:11):
And so you know, of course, thenyou start blaming the algorithm
and you start blaming you knowthe fact that, like, people
aren't seeing my content, andyou know I was kind of in the
spiral of just like I'm justgoing to burn it all down and
start from scratch, start likegiving new stuff to the
algorithm.
And I've had those thoughts manytimes, right, not just last
(22:33):
Monday, but I don't know, theuniverse must have heard me loud
and clear to be like no, don'tshut it down, we'll just make
you go viral.
I said yeah, but it's true, itdoes get to the point where
you're like ugh, I just want togive up, or like why isn't this
working?
Or you know, and the otherthing and maybe this is like a
(22:58):
topic for another episode.
But just because I went viraldoesn't mean I'm all of a sudden
like this super successfulcoach making like way more money
in the last seven days, eitherright, it's just put me in front
of more eyeballs and it's goingto give me more opportunity to
continue to do what I've beendoing, which is share my message
(23:20):
and put myself out there andcreate things.
So it's kind of like I wentviral, but so what you know?
Speaker 2 (23:29):
Yeah, yeah.
Speaker 1 (23:30):
Nothing changed, other than, like every time I
open my phone, I have a hundrednew followers and hearts and
comments, and you know.
Speaker 2 (23:39):
And people showering you with compliments.
Speaker 1 (23:42):
Yeah.
Anyways okay, what's next onthe list?
Speaker 2 (23:45):
The next one is Is getting the contacts where we
can go viral.
Speaker 1 (23:49):
The next one.
Well, I've been following yourmodel that you teach in the
Simple Social Sanctuary.
Speaker 2 (23:54):
Yeah, yeah, really you have.
And the model that I teach inthe Simple Social Sanctuary is
you know, I try to think of themost core foundational
principles of being successfulon social media, you know, and
obviously the consistency is oneof them, but that's hyper vague
(24:15):
, right, but it really is.
You know, every bit asimportant as consistency is
efficiency, and I can tell,looking at somebody's profile,
whether they're spending a tonof their time and energy to
create content or whetherthey're creating good content,
but it's being made efficientlyand if it's not being made
efficiently, it's almost neversustainable.
(24:37):
You'll also, you'll almostnever have the consistency to
create the context that Atlantacreated where you can go viral.
So I think one of the thingsyou're really good at Atlanta
Banks is the efficient use ofsocial media, in parallel to
consistent use, which is one ofthe things that I really
emphasize in the Simple SocialSanctuary.
Speaker 1 (24:58):
Yeah, and that's super important too, because
it's not sustainable when, ifyou're spending like hours
creating content right and I'vealways kind of held that belief
too Maybe not so much with thevideo content, but definitely
with my written content LikeI've always just kind of slapped
(25:18):
together or something andthrown it up there.
But definitely learning fromyou kind of like your tips and
tricks around creating videocontent efficiently has been
really helpful.
And so for this one, forexample, right Like I recorded
it down here in my basement,like where I have my lights and
everything set up, and Ibasically take one take, I film
(25:43):
it in stories, download thestories and then I upload it
into the captions app that I useand then I'm done.
So it's that reel.
Probably took me maybe 20minutes from start to finish,
and then I went and I think Ihad lunch, and then it was like
after I had lunch I opened myphone and I was like, oh my God,
(26:05):
what happened?
Because, it took off likeimmediately.
Speaker 2 (26:10):
Yeah, yeah, I love that and it kind of proves the
point that, like you, don't haveto have spent hours creating
one reel for it to be reallyeffective right.
Speaker 1 (26:23):
Like what I did was because I just finished my
master NLP training.
So I just opened up my textbookand I was like, oh, maybe I'll
do a reel where I'm teachingthis.
That could be fun.
And so I just did that, like Ididn't even pre-plan it, think
about it, write a script, do myhair, do my makeup, like nothing
like that.
I just kind of plopped down atmy desk and recorded it.
(26:51):
So, and the other thing that youteach to is also like having
like a close-up video, makingsure that you have captions,
making sure that the lighting isgood, right, like that.
There's contrast.
So that was all there.
But like those are kind ofthings I just do on autopilot
(27:12):
now, like it's, I don't set itup that way.
It's just kind of like that'show I record my content.
One thing that I did that was alittle bit different, though,
was I zoomed in more, so likewhen I recorded I was a little
bit more far away, but then whenI uploaded it as a real and
(27:33):
edited it, I like I zoomed incloser than I normally would
have.
Speaker 2 (27:37):
Yeah, yeah.
Speaker 1 (27:39):
So that was kind of a new little trick that I did.
Speaker 2 (27:42):
New little thing I mean that's we wanna avoid the
term would be survivorship bias,where we assume that that
contributed to the success ofreal.
It may have, but it mayactually be that the real was
successful, despite being zoomedin a lot.
(28:05):
We don't know for sure.
No, I do think maybe it workedin your favor, but I would stop
short of being everybody makereals, because it also had the
effect of slightly lowering theresolution of your real when you
did that.
It wasn't a problem whatsoeverin this case, because obviously
(28:27):
it's.
But what I'm saying is had younot done that, you'd be at 10
million views now.
I know.
No, I'm just kidding, we haveno idea.
Speaker 1 (28:35):
We have no idea.
Speaker 2 (28:36):
Yeah.
Speaker 1 (28:37):
Well, that's what I was saying before.
It's like a perfect storm.
There's no blueprint, really,it's just a perfect storm of
checking all the technical boxes.
Speaker 2 (28:50):
Have you seen this?
Or there's this trend wherepeople will create a real on
Instagram and they'll be holdingsomething as if it's a
microphone, but if you lookcarefully, it's like the wrong
end of a charging cable or it'sa microphone that's not plugged
into anything.
Speaker 1 (29:05):
Yeah.
Speaker 2 (29:05):
And this trend started because somebody did
this.
Somebody made a reel where theywere doing this pretending to
hold a microphone, but it was aniPhone cable and it was really
successful.
And then other people starteddoing it and even now we have no
way of knowing if the reel wassuccessful, because the person
was holding a wire andpretending it was a microphone.
Speaker 1 (29:28):
Yeah.
Speaker 2 (29:29):
Or it was just successful, despite the fact
that they're doing somethingsilly, and I think there's a lot
of that in social media, whereit's like one or a few people do
this thing and it happens to bein a popular piece of content
and people go and assume oh well, then you know, having a
(29:54):
chapstick to glue it to myforehead in my reel will make it
successful, so I should do thattoo.
Speaker 1 (29:59):
Yeah.
Speaker 2 (30:00):
Yeah.
Speaker 1 (30:01):
Well, I think that's.
I'm not saying that stuffdoesn't work.
Speaker 2 (30:03):
Maybe there is some scientific reason.
You know Totally.
Speaker 1 (30:08):
And it does work.
But I think what I've beenreally picking up on a lot
lately and this has always beenmy thing, and this actually
brings us into point number five, so we'll turn point five into
point four but is maintaining anattitude of curiosity and
experimentation.
So don't necessarily Like whatI've been listening to a lot
(30:31):
lately and what I've alwaysbelieved is like don't copy
other people, create your ownstuff, you know.
Like, be unique, like, do whatyou want to do, because that's
going to work in your favor,because it's going to be
different.
If you're just copying everyoneand doing the trends and doing
the dances, I mean that trend iskind of over now, but do your
content the way you want to doyour content.
Speaker 2 (30:52):
Yeah.
Speaker 1 (30:54):
Check some of those technical boxes Right.
So you know like I've beenfollowing Ryan's blueprint in
terms of, like, how to createvideo content and I think that
it's really helpful and it looksgood and it resonates, but then
I'm still creating my owncontent within that box.
You know what I mean.
(31:15):
I think that that's reallyimportant is just to have
curiosity, experiment, and I'vealways done this, like even back
when I had my fabric store andwhen I transitioned from my
fabric store to what I'm doingnow.
I've never been interested incopying what everybody else is
doing, and that's going to workin your favor.
Speaker 2 (31:38):
Yeah, I agree.
All right, yeah, I can't say itany better than that what's the
?
What number are we on On thelist?
Speaker 1 (31:45):
That was four, so now five is.
Oh, no, that was three, thatwas point three.
Speaker 2 (31:53):
Cool.
Speaker 1 (31:55):
The other one is be a good social media citizen.
So point four is be a goodsocial media citizen.
Yeah, which really is.
I've always adopted this whereit's just like.
I comment on people's things, Ilike people's stuff, I am
friendly when people comment onmy stuff.
I respond when people directmessage me.
(32:16):
I respond when people share mystuff.
I thank them for doing that.
I cruise around social mediawith an attitude of gratitude,
right, and even as I wasclimbing in these numbers, I was
going on my stories being likeoh my gosh, I'm so grateful that
(32:36):
all these people are followingme.
Like, send me a message ifyou're new and tell me where
you're from.
So that also createdopportunity for a lot of new
people to message me.
And then I found out there waspeople from all over the world,
like India and Scotland andGermany and the States, like
everywhere, and it just createsconversation.
(32:57):
So it's just like.
And another thing that I made apoint of, too, is I never leave
a bad comment on anything.
I never get in fights in thecomment section.
I never make a mean comment onsomeone's post if I don't agree
with them or something like that.
You know what I mean.
(33:17):
Like, so I have a prettysqueaky clean persona, yeah, on
the internet as well.
Speaker 2 (33:27):
Yeah.
Speaker 1 (33:29):
Which I think helps.
And even with the comments thatwere coming in from my reel,
you know like 95% of them havebeen very positive and I
responded to every single onethat's come in, and even the
ones that were kind of mean, Ididn't delete them, I just
hearted them and that was it.
Like I was like I'm notengaging with this person, it's
(33:51):
like I don't really care too.
Speaker 2 (33:55):
Yeah.
Speaker 1 (33:57):
I don't want to fight in my own comment section, so,
and I don't let it get to meeither, because I really don't
care, yeah, and then.
Well then, the last one is justhaving a positive attitude,
which I think kind of goes inwith good social media citizen.
Speaker 2 (34:14):
Yeah.
Speaker 1 (34:15):
Good, that's it that was the foundation that I like,
that I built it on.
Speaker 2 (34:21):
Yeah, and there you go.
Speaker 1 (34:25):
And now I guess we just see what happens from here.
I have no idea.
Let me open up and see what'shappened since we've been
chatting.
Speaker 2 (34:32):
Yeah.
Speaker 1 (34:34):
Well, I'm at 14.6 thousand followers now.
Speaker 2 (34:37):
Nice, so another 200 since we started talking.
Speaker 1 (34:43):
And then I'm at 565,000 views.
Speaker 2 (34:47):
Wow, so it's had 10,000 views since, literally
since we started chatting.
Speaker 1 (34:52):
Oh, right yeah.
Speaker 2 (34:54):
Yeah, really cool.
Speaker 1 (34:58):
And actually the one I posted yesterday is doing very
well the how to get rid of aheadache in less than two
minutes oh I mean it's a lotbetter.
It's performing very well.
That has 11.5 thousand viewsand I just posted it yesterday
around this time.
Speaker 2 (35:15):
Yeah, you know, it's a fun byproduct of learning
those like learning thosehypnotic self techniques,
together with headaches, after Ilearned that I could do that
and the one that, like, wefocused on when I was going
through and doing all mytraining and everything was the
location isolation technique Getrid of a headache Once I had
(35:39):
learned how to do that.
it was like my mind realizedthat, oh well, if I create a
headache, it's just going to beremoved through this hypnotic
technique.
And so now I don't get like Ican't remember the last time I
had a headache, or it's like mysubconscious mind is going and
just doing the technique inadvance, or something.
(35:59):
But it's like you know, Ialways use this expression the
more you do it, the less youneed to do it.
Speaker 1 (36:05):
Yeah, so it's like those techniques.
Speaker 2 (36:07):
You do them a few times and then it's like not
only did it work that time, itlike inoculates you against the
thing moving forward.
Speaker 1 (36:17):
Yeah.
Speaker 2 (36:18):
In other words, go watch Atlanta's new read all
every day.
Speaker 1 (36:20):
Yeah, go watch it and the woman actually commented,
saying that she gets chronicheadaches and she did the
technique that I taughtyesterday and she felt her
headache melt away.
Wow yeah, wanted to know if Ihad like more information to
provide for her.
Speaker 2 (36:37):
So the headache's gone, Adam, what else do you
want?
I know?
Speaker 1 (36:40):
but I guess she's worrying like is it going to
what happens if it comes back?
Well, just do the technique.
Speaker 2 (36:46):
Yeah Cool, all right, so there we go.
There's all our tips.
Go out there, go viral, dostuff, have fun.
Yeah Cool.
Alana talked a lot about theSimple Social Sanctuary today.
If you want to join, just go toRyanMontezcom.
You'll see a button that saysSimple Social Sanctuary.
You can learn all about it andsign up.
(37:07):
Or should be a message onInstagram at RyanMonteznlp, the
world famous Alana Banks how canpeople get in touch with you or
what are you offering thesedays?
Speaker 1 (37:16):
Well, just come over to my profile and follow me at
Alana Banks Coaching.
Also, follow the podcastInstagram, which is it's the no
Excuses Coaching Podcast.
No, it's the no Excuses Podcast, I think it's called.
And then, what am I offering?
Well, what I'm offering rightnow are palm readings, which is
(37:40):
also a really great gift for afriend or a family member for
the holidays.
I do all my palm readingsvirtually, so I can do it from
anywhere in the world, and youjust send me photos of your
hands, I give you instructionsabout how you can do that, and
then I share my screen with youand walk you through your palms.
So it's a great gift.
(38:01):
It's $88 for a reading and youcan find a link to that by going
to my Instagram link tree.
You'll see it.
Speaker 2 (38:13):
Cool, there we go, done.
Speaker 1 (38:15):
Boom, all right.
Thanks everyone, bye everyone.
Speaker 2 (38:19):
Bye everyone.
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