March 4, 2024 • 38 mins
Connect with an audience that's hungry for authenticity! If you think social media is just a highlight reel, think again. We're getting honest about the power of sharing those less-than-perfect moments and why letting your true self shine is the ultimate game-changer in marketing.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Okay Alert alert.
Alert everyone Big, massive,incredible, wonderful
announcement.
Speaker 2 (00:08):
Yeah, I can say it yeah.
Speaker 1 (00:11):
You can.
No, I want to say it.
Speaker 2 (00:13):
Okay, you say it.
Speaker 1 (00:14):
Okay, we're doing a.
Thing.
Speaker 2 (00:16):
We're doing a thing, march 21st I said it Okay, you
go.
Okay, so on March 21st we'reteaching a class all about how
to start your podcast.
It's called just hit record howto start your podcast the next
day and we're going to teach youeverything we know about
(00:40):
starting a podcast, launching apodcast, sustaining the podcast
and how you can make it fun andeasy and the best podcast ever.
Speaker 1 (00:51):
Yeah.
So it's going to be really fun.
Going to be really funinteractive workshop, I mean,
and for the cost it's worth it,just for the opportunity to come
and hang out with us.
Speaker 2 (01:05):
Totally yeah.
Speaker 1 (01:07):
But as a bonus, they're going to learn how to
launch their own podcast.
Speaker 2 (01:12):
Yeah, learn how to launch their own podcast, and my
goal with this is that theywill be able to walk away and
literally hit record the nextday if they want to.
If they apply everything thatwe teach them and take it
seriously and actually takeaction, they will be able to
(01:34):
launch the podcast that theyhave been thinking of and
dreaming about.
Speaker 1 (01:39):
Yeah, even later that same day.
It doesn't even have to be thenext day.
Speaker 2 (01:43):
Exactly, yeah, you could be so charged up after the
class because it's at 10 in themorning, right?
So probably like 10 to 1130 or10 to 12.
Speaker 3 (01:53):
Yeah.
Speaker 2 (01:54):
You could literally take the whole afternoon off and
launch your podcast by thatevening easily.
Speaker 1 (02:02):
Yeah, so it's March 21st, 2024, 10 am Eastern time.
Starts at 7 am CaliforniaPacific time, but 10 am Eastern
time.
It's going to be a great time.
So, yeah, if you have aninterest in launching a podcast,
if you've been meaning to do it, if you need to kick in the
(02:23):
butt, if you need the details,if you need the info, we're
going to give you everything.
Speaker 2 (02:27):
Yeah, we're going to give you everything you need.
Including resources like whereto host it.
You know equipment that you'regoing to need, what you want to
talk about everything.
Speaker 3 (02:38):
All of it, I'll edit.
Speaker 2 (02:39):
It's all in there.
So if that sounds interestingto you, go to the show notes of
this episode, because I'm goingto put the link to sign up there
.
Speaker 1 (02:50):
DM me the word podcast.
Speaker 2 (02:54):
Yeah, perfect yeah.
Speaker 1 (02:56):
Yeah, not perfect Podcast, dm me the word podcast.
Speaker 2 (03:00):
DM me the word perfect.
Speaker 1 (03:02):
DM Atlanta, the word perfect.
If you get it wrong, if you DMher, the word podcast, or me,
the word perfect, you're bannedfrom the class.
Speaker 2 (03:11):
Yeah.
Speaker 3 (03:12):
So that's cool.
Speaker 2 (03:13):
I'm very excited about this.
It's going to be fun.
Speaker 3 (03:16):
It's going to be so fun.
Speaker 1 (03:17):
Ok, so there we go, let's talk about whatever we're
talking about.
Speaker 2 (03:22):
Oh I don't know because I don't actually have
the notes about what we'retalking about.
This is kind of a funexperiment.
Ryan has the list of like whatwe're talking about and I'm
going to be surprised, Like thewhole episode.
Speaker 1 (03:36):
How do you know?
You're going to be surprised.
Maybe you're going to be likeoh yeah, that makes sense.
Speaker 2 (03:39):
Well, yeah, maybe I'll be like oh yeah, that makes
sense too.
Speaker 1 (03:42):
Right, yeah, maybe you'll be surprised, maybe you
won't.
Speaker 2 (03:46):
Maybe you'll be like this list is.
Speaker 1 (03:48):
This stinks.
What a silly list Today we'retalking about.
You know, we're in the toughlove season.
We're telling it like it is.
Yeah tough love season, seasonfive or whatever, I don't know.
Episode 95.
Speaker 2 (04:06):
Five.
Speaker 1 (04:07):
Five, whatever Lots of episodes to this podcast.
You can listen all all, alldarn week back to back episodes
and you should.
Speaker 2 (04:16):
Just actually, I wonder how many hours.
I wonder how many hours it is.
Speaker 1 (04:20):
Yeah.
Speaker 2 (04:21):
Listening time.
Speaker 1 (04:22):
Big, big shout out to Mary, who just has the podcast
playing in the house and shemakes the husband She'll listen
to it.
It's, that's what you got to dofolks, that's the dedication
yeah.
OK.
So today we're talking aboutwe're in the tough love season.
Today we're talking about youknow what it means to be
authentic on social media.
People are tolerating theinauthenticity less and less and
(04:48):
less, yeah, every month, right,people?
There's so much pushback forthe, you know, against the
phonies, against the liars Idon't know, call them what you
will, but like I think you know,you know it goes without saying
you want to be real.
It's OK to lead with your bestfoot, but you want to be real,
right?
So we got we have 10 top tipshere on how to be true, how to
(05:14):
be real, how to be authentic,specifically on social media,
because social media is theplace where it's really easy to
fall into the trap of, like,putting up a facade.
Speaker 2 (05:22):
Yeah.
Speaker 1 (05:24):
And so here's, you know, here's, 10 tips To make
sure you stay authentic, whichis good for your business and
good for your clients and goodfor you and good for your heart
and good for your soul, good forthe economy, good for the pH
level in your front lawn, goodfor everything.
Just win, win, win, win, winall the way around.
Speaker 2 (05:44):
Yeah.
Speaker 1 (05:45):
OK, here we go.
Tip number uno is be real aboutthe hard work.
Be real about the hard work.
Coaches right Emphasize thattransformation requires effort
and there are no shortcuts.
Speaker 2 (06:05):
Yeah, yeah, don't like that.
Speaker 1 (06:08):
We're not selling silver bullets, we're not
selling shortcuts.
You know, the process is theshortcut, the journey is the
shortcut.
Speaker 2 (06:18):
Yeah.
So what I take away from thatis and this is maybe the tough
love piece is don't market thatway, like don't put that type of
stuff in your content, you know, like through a quick way to
overcome your limiting beliefsor whatever, because people can
see through that.
Speaker 1 (06:43):
Yeah, and then you might be attracting a different
kind of client that you may not.
Yeah, exactly be super thrilledto be working with.
It's sort of like sellingcounterfeit goods.
Well, the people that show upto buy counterfeit goods are the
kind of people that want to buycounterfeit goods.
But if you sell top qualityauthentic goods, there's that
(07:07):
word again authentic People thatshow up are the people who
appreciate top quality authenticgoods.
Speaker 2 (07:15):
Yeah, and this is so key when it comes to writing
your content, and I used to getreally bogged down by this in
terms of who is the dream clientand that avatar we were talking
about that a couple of weeksago.
It's like when you hear theword niche, you're like
demographics and all this kindof stuff.
It's like who is the person thatyou love working with and how
(07:43):
would that person consume yourmessaging?
That's probably the best pieceof advice that someone shared
with me around creating mymessaging for Instagram or
Facebook or whatever it is.
Talk to the person that youreally, really, really want to
work with, not just anybodywho's going to give you money,
(08:07):
right?
Speaker 3 (08:08):
Yeah.
Speaker 2 (08:08):
Because that's the difference between creating
content where people are goingto be like how do I work with
you or send me the link now, andversus people who are going to
be like asking you a billionquestions and wanting to get on
discovery calls and coming andfollowing.
Right, you don't want to beconvincing, you want it to be
like yes, you're talkingdirectly to me.
(08:30):
That's exactly what I needright now.
How do I pay?
Speaker 3 (08:34):
Yeah, yeah, very true .
Speaker 1 (08:36):
Cool.
Okay, time is short, life isshort.
Let's get through these othernine points.
They get it.
Speaker 2 (08:42):
They understand.
Yeah, they do right.
That's who we're talking to,hopefully.
Speaker 1 (08:47):
We're speaking to those smart coaches who
understand immediately.
Speaker 2 (08:51):
Yeah, okay, what's the next one?
Cool.
Speaker 1 (08:53):
Number next Showcase the journey, not just the
destination.
Speaker 3 (09:00):
Yeah.
Speaker 1 (09:01):
Show them how you do it.
Yeah, document, what's going on?
You know document behind thescenes.
Right, show people what are youdoing?
Speaker 2 (09:10):
How'd you get?
Speaker 1 (09:10):
here what happened yeah?
Speaker 2 (09:14):
Right, yeah, sometimes this stuff is like
hidden, hidden away, like I dida human design reading Shout out
to Tiffany I can't remember herlast name right now, but she
was talking to me about how,like talking to my followers,
about how I create intimacy inmy coaching and I would never
(09:38):
have thought to like talk aboutsomething like that on social
media.
But that's kind of the behindthe scenes, right Like it's not
like, oh, me getting up andhaving my coffee in the morning,
but it's like the behind thescenes of my business, what it
would be like to get on a callwith me and explaining that,
because some people may wonderor have be intimidated, right
Like it's intimidating to somepeople to get on a zoom call
(09:59):
with someone.
Like for us it's second nature,but you know, for a lot of
people.
It's kind of weird.
So it's just like, yeah, bringpeople behind the scenes of,
like what it might be like to bein a coaching relationship with
you.
You know how do you set up thecall.
Are there steps involvedbetween like them signing up and
you getting on a zoom calltogether?
(10:21):
Yeah like that's cool behindthe scene stuff that would be
valuable to the people who arefollowing you, and obviously
like behind the scenes in yourlife too.
Speaker 3 (10:31):
Yeah.
Speaker 2 (10:32):
People want to know who's the person as well.
Speaker 3 (10:36):
Yeah.
Speaker 2 (10:37):
Very true yeah.
Speaker 1 (10:38):
There, you go All right.
So don't just show.
Don't just show the Ferrariparked in the garage.
Speaker 2 (10:45):
Yeah, get that Ferrari.
Speaker 3 (10:47):
Very temper yeah.
Speaker 1 (10:49):
Cool, all right Number next.
This is a fun one.
Can you guess what it is?
Banks.
Speaker 2 (10:57):
No, I can't.
Speaker 1 (10:58):
No, I don't have the slightest guess.
Number three how to beauthentic in your social media
marketing.
No sugarcoating, nosugarcoating.
And it says use your content tospeak true that others shy away
from.
Address common myths andmisconceptions in your field
(11:20):
with honesty and integrity.
And this might include talkingabout the limitations of
hypnotherapy or coaching,debunking overnight success
myths, discussing the importanceof boring things like self
discipline and accountability Iadded the word boring there for
a fact, but yeah, that's a goodone.
Speaker 2 (11:43):
Yeah, that is a good one.
Speaker 1 (11:45):
No sugarcoating.
Speaker 2 (11:46):
Well, I mean, I think another thing that I've heard
before in this space around thatis like the thing that you
don't want to talk about.
You should be talking aboutthat, like the thing that you're
kind of nervous about talkingabout.
Or you're like, oh, I don'tknow if I should say that
because it might ruffle feathers.
Or you know, if you have astrong opinion or belief about
something, like, talk about that, because then that creates
(12:09):
interest.
Speaker 3 (12:10):
Yeah.
Speaker 2 (12:11):
And it's also different, like you're not
following the back of, like whateverybody else is talking about
, because that's boring rightTalk about.
Speaker 3 (12:23):
Is that where to get?
Speaker 1 (12:23):
boring, boring.
Speaker 2 (12:25):
Yeah, like you don't want.
You don't want to have boringcontent.
No, that's true, but like justput yourself out there, take
risks, right, take a risk andsee what happens, as long as
you're not being offensive,obviously, but like Put your
opinions out there.
Speaker 3 (12:46):
Yeah.
Speaker 1 (12:48):
Yeah, and no sugarcoating right.
Speaker 2 (12:51):
No sugarcoating yeah.
Speaker 1 (12:53):
Yeah, the big one there in that breakdown was like
speak truths that others shyaway from right.
Speaker 2 (13:00):
And that's what I mean when I say like A lot of
people are afraid to talk aboutcertain things.
You know what I mean.
So they talk about the samethings, but I'm just trying to
think of an example.
Speaker 1 (13:15):
But I think a good example of this, of the no
sugarcoating, is that, like wehave a natural inclination to
kind of, kind of want to givepeople what they want.
Yeah, rather than what theyneed.
And you know and like a lot ofwhat, I'll give you an example.
A lot of what I do today isbusiness coaching and marketing
coaching and sales coaching forCoaches and hypnotherapists,
(13:35):
right.
Speaker 3 (13:35):
Yeah.
Speaker 1 (13:36):
And kind of a common thing that coaches and
hypnotherapists who are likegrowing their businesses Is they
want to sell their serviceswithout selling their services,
like they want sales to happenwithout sales happening.
Yeah, and so and there's tonsof business coaches out there
that'll tell you what you wantto hear oh yeah, you don't have
(13:57):
to have conversations, you don'thave to post content, you don't
have to use ads, you don't.
You literally don't have to doanything at all, and that my
system will give you the salesyou deserve, right?
Yeah, and that's sugarcoatingit, because there's always going
to be later on down the road.
Yeah, but you actually have todo this work, you know and so
(14:18):
not sugarcoating.
It would be like hey, I canteach you how to get clients, I
can teach you how to get yourbusiness to six figures, but
you're going to have to doactual work and have
conversations with people, Right, and if that's not okay, I'm
not the coach to work with Right.
Speaker 2 (14:32):
Yes, yeah.
Speaker 1 (14:33):
So that would be an example of not sugarcoating it
Right.
Speaker 2 (14:36):
Yeah, yep, I like it.
Speaker 1 (14:40):
Cool.
Speaker 2 (14:40):
Great example.
Speaker 1 (14:42):
There you go, boom Boom, you ready for the next one
.
Speaker 2 (14:45):
I am yeah.
Speaker 1 (14:47):
Can you guess what it is?
No, just tell me, can you guessit?
We got like we got six more, socan you guess any?
And, like you know, even ifit's not the next one, let me
guess.
Speaker 2 (14:58):
I can't even like think of anything.
It could possibly be right now.
Speaker 1 (15:02):
How to be authentic on social media you know how to
be authentic.
Speaker 2 (15:06):
You got to show your face.
People may not be showing theirface and you need to show it.
Yeah, that's actually that's agood tip, but that's not on the
list.
Bonus.
That was a bonus tip rightthere.
Speaker 3 (15:18):
Yeah, yeah.
Speaker 2 (15:20):
I know faceless reels are really, really popular
right now to grow and getengagement, and I think those
are great.
Speaker 1 (15:25):
If you're not a coach , they're great with kind of
like sparingly, even if you area coach.
Speaker 2 (15:33):
Yeah, oh, for sure.
Speaker 1 (15:35):
But totality of circumstances.
If you never show your face,you don't have a coaching
business, of my opinion, Exactly.
Speaker 2 (15:42):
But what I'm saying is like these faceless accounts.
Like there's like facelessaccounts that are like going
crazy right now because it'slike very popular and like
they're just like growingfollowers and all that kind of
stuff.
But if you're a coach, youcan't have a faceless account.
Speaker 3 (15:59):
Yeah.
Speaker 2 (15:59):
So you can use that trend, you can hop on that trend
Right, like I do it too.
But like I, it's not all that Ido, like I still pop in and
show my face and have a talkingreel with my head talking to
show the authenticity in thatI'm a real person.
Speaker 1 (16:17):
We can't talk about this because it's not on the
list, though.
Speaker 2 (16:19):
I know this is the bonus tip you asked me.
Speaker 1 (16:23):
I asked you to guess stuff that's on the list, not
just make up other things.
Speaker 2 (16:27):
This was my guess.
Speaker 1 (16:28):
Yeah, it was a good guess.
It was a good guess, you'reright.
You're right.
Yeah, all right.
Speaker 2 (16:35):
Number five.
Speaker 3 (16:36):
Number next.
Speaker 1 (16:39):
No, we missed.
We missed number four.
Number four, you're trying toskip four.
Got something to guess forNumber four?
Encourage self-reflection isthe tip.
Prompt your followers withtough questions that encourage
introspection.
Ooh.
Speaker 3 (16:53):
Yeah, like that that's good, it is good, that's
good.
Speaker 2 (16:58):
Well, I was telling me before we got on record.
I posted a reel yesterday thatwas basically just a
visualization of someone givingyou a box and what's inside the
box.
The engagement has just beenoff the hook on this reel.
People are telling me all kindsof stuff.
They love it.
Speaker 3 (17:18):
Yeah, there you go.
Speaker 2 (17:21):
It's kind of like one of in terms of that tip too,
it's rather than teaching allthe time, it's actually giving
your followers something toapply, so they feel like they're
getting something.
Speaker 1 (17:38):
Yeah.
Yeah, that's a good one.
Encourage self-reflection, havepeople look inward.
You can do this with simplequestions, if you can get
somebody to step out of theirwaking trance state, as you
might call it they're autopilotmomentarily and look inward.
(18:00):
That can be a very meaningfulexperience for many people.
Speaker 2 (18:05):
Yeah, Do it.
That's how I've booked clientsjust by doing that tip, having a
conversation with them about ohwell, what does that mean Then?
Taking it to the DMs?
Speaker 3 (18:17):
Yeah, yeah, there you go Cool.
Speaker 1 (18:21):
I like that one.
Speaker 2 (18:23):
Yeah, it's good.
Lots of different ways to dothat Cool.
Speaker 1 (18:26):
What's the number next?
Number five.
We've got places to be here.
Number five set boundaries andtalk about them.
Set boundaries and talk aboutthem, since your authenticity
includes knowing your limits andbeing clear about them.
Share how setting boundaries isa crucial part of self-care and
(18:46):
professional integrity.
This not only serves as advice,but also subtly sets
expectations for your clientrelationships.
Speaker 2 (18:58):
Yeah, okay, do you have an example of this?
I'm thinking direct messaging.
Sometimes, people, I'm veryopen when it comes to direct
messaging with clients and stufflike that, but there's a point
where it's too much.
Do you know what I mean?
So, setting those boundaries interms of, okay, we've gone back
(19:23):
and forth, but then yousometimes have to put up this
boundary, that's like let's talkabout that in your next session
.
Speaker 1 (19:32):
Yeah, Could be something like that.
I mean, it depends on what kindof coach yard, depends on what
your niche is.
I mean, setting boundaries isalways a topic of discussion in
most niches.
It doesn't need to beunpleasant.
We could tell stories, we couldjust be reminders.
It's just like, again, it's notone of those things that's
(19:55):
exciting content, like hey,everybody, let's talk about
saying no, Like some are.
Like it can be exciting content, but just remember to keep it
in there.
Remember, this is the list ofauthenticity.
So, this could be one of thosetopics that people tend to shy
away from.
That is actually important.
Speaker 3 (20:15):
Yeah, yeah, it's a good idea Actually.
Speaker 2 (20:19):
I'm going to make note of that.
I want to write something aboutthat.
Speaker 1 (20:23):
Boom, there you go, you're welcome.
Speaker 2 (20:26):
Just have a content idea.
Speaker 1 (20:29):
For an example again, I will go back to my niche and
help people with their business.
A boundary that coaches need tobe setting is who they're
willing to work with.
Yeah.
Who they don't want to workwith you.
Are under no obligation toaccept every client who wants to
work with you.
If you don't want to work withsomebody for any reason you
(20:50):
really don't need to.
Speaker 2 (20:51):
Yeah, you can just say no, yeah, yeah.
Speaker 1 (20:55):
Number.
Next is number six, and it'schallenge your audience.
It says here create contentthat challenges your followers
to step out of their comfortzone.
This could be throughchallenges, actionable tips or
simply encouraging them to facetheir fears.
Show your audience that growthcomes from facing and overcoming
(21:17):
difficulties.
Speaker 2 (21:18):
Hmm.
What that yeah.
Speaker 1 (21:22):
That's a good tip.
Yeah, that's a good tip.
Speaker 2 (21:24):
I mean I think it's a nice way to do storytelling of
your own journey.
Where have you stepped out ofyour comfort zone, when did you
used to be and how far you'vecome?
I think that's always nice toshare in your content and that's
how you show that you'reauthentic and your real human
(21:46):
being that has worked throughthings and that's why you can
have the authority to speakingthe way that you are, because
you've done the work.
Quote unquote.
Yeah, yeah Get to where you arenow.
Speaker 3 (22:02):
Yeah.
Speaker 2 (22:03):
Because you know, like, we've had conversations
about other people, like someaccounts that just seem like
they aren't coaches but they'reputting out all of this kind of
like inspiring content and likekind of tips and tricks.
But you're like, have youactually gone through the
journey of, you know, being acoach or being coached or doing
(22:26):
the work and all that stuff?
And I think the other thing,too, that I don't see a ton of
out there is coaches talkingabout being coached right now,
in this moment.
Right, like I think that thereneeds to be more of a
conversation online about thecoaches who are working right
(22:47):
now and doing really great workbut, at the same time, are being
coached, right.
Speaker 3 (22:52):
Yeah.
Speaker 2 (22:52):
Like both you and I, I think, are on a regular basis
being coached Like over the lastfew years I've been in multiple
containers working with coaches.
Being a student, like all ofthe things alongside working
with clients and that's also thebenefit too of like working
(23:15):
with a coach who's being coached, because you basically get the
information like third hand.
Or yeah, I guess third handright.
Speaker 3 (23:26):
Yeah.
Speaker 2 (23:27):
So talk about that in your content, Like don't shy
away from it.
Or think like oh, you know,people are going to think that
I'm not a very good coachbecause I'm being coached.
I think that actually makes youan A plus coach.
Speaker 1 (23:38):
Yeah, yeah, very, very true, and I very much agree
with you.
Speaker 2 (23:42):
Yeah.
Coaches have coaches, yeah,yeah, like you want to be
continuing to learn and learningnew processes and new
techniques, and then you can usethat with your clients.
Speaker 3 (23:54):
Yeah.
Speaker 1 (23:55):
Yeah, yeah.
And sometimes that's like Oneof the best things about working
with a coach, because they'veinvested tons of time and money
and energy into being coached,so they're like combining all
these other programs in theirmind into their own and then
you're getting the benefit ofeverything that they've done too
, yeah, yeah.
Speaker 3 (24:15):
That's awesome, cool yeah.
Speaker 2 (24:19):
So share that in your content.
Speaker 1 (24:21):
Yeah, okay, we've got a couple more here.
Number six, to challenge youraudience.
Number seven is be transparentabout failures.
Speaker 3 (24:29):
Or setbacks.
Speaker 1 (24:31):
Share about your own setbacks and what you've learned
from them.
This transparency not onlymakes you more relatable, but
also teaches your audience thatfailure is not the opposite of
success, but part of the journeytowards it.
Speaker 2 (24:44):
Yeah, actually, before we got on record, I was
like scrolling on Instagram andI saw a coach that I follow.
She did a whole reel about howshe's many times rescheduled
classes, canceled things, allthe things, because she wanted
to normalize that.
That happens even at the higherlevels.
(25:05):
If you're just starting out andyou want to cancel something,
you go ahead and do that.
We talked about it on thepodcast when I canceled my
retreat.
I was all excited about doingthis retreat and then I was like
it's not right for me.
I didn't force it, I justcanceled it.
Speaker 3 (25:21):
Yeah, yeah, yeah, I'm not allowed to do that.
Speaker 2 (25:25):
It gives permission to the people who are following
you to do the same thing and notthink there's something wrong
with them.
Speaker 3 (25:32):
Yeah.
Speaker 2 (25:32):
Right.
Speaker 3 (25:33):
Yeah.
Speaker 1 (25:34):
Yeah, I like that and I agree this one.
I think sometimes people hearthis tip and go a little too far
the other direction, where it'slike a highlight reel of
suffering, because they'retrying to seem very authentic
and they want to show the painand the struggle and then it's
(25:58):
like they forget to show theupside too.
I've seen that?
Yeah, I think some people go inthat direction.
Again, it's not like there's noblame or shame attached to it,
but just like everything inbalance.
Totally, we want to.
If we're going to presentfailures or setbacks, it's for
the purpose of learning anddeconstructing, more so than
(26:19):
anything else.
Right?
Speaker 2 (26:20):
Yeah, yeah.
What was the benefit there?
Speaker 3 (26:24):
Yeah.
Speaker 2 (26:25):
The positive outcome of doing that.
Speaker 3 (26:28):
Yeah, yeah.
Speaker 2 (26:29):
Cool.
Speaker 1 (26:30):
All right, shall we move on to the last couple.
Speaker 2 (26:33):
Yeah.
Speaker 1 (26:35):
Number eight is promote a culture of
accountability.
Promote a culture ofaccountability.
Encourage your followers totake responsibility for their
actions and decisions.
This is huge.
This is such a good thing to do, yeah, although not always easy
.
This can be through posts thathighlight the importance of
self-accountability, or sharingtools and techniques that help
in keeping oneself accountable.
Speaker 2 (26:57):
Yeah, yeah.
Speaker 1 (27:02):
So I mean, like in the NLP world, we call it being
at cause, and reminding youraudience to be at cause is doing
them a huge favor, right?
If you're a coach, in some way,shape or form, your audience
follows you in order to achievegreater results and get more
success, and the more they areaccountable for their own
(27:25):
actions, the closer they aregetting to the success and the
results that they want, right?
So this definitely is a hugething to both demonstrate and
advocate, I would say.
Speaker 2 (27:35):
Yeah, actually, my reel that I posted today was all
about that.
Speaker 3 (27:40):
Yeah.
Speaker 2 (27:41):
And I think that your life, that you're living right
in this moment, is 100% a resultof your behaviors and thoughts
and words prior to today, andonce you can wrap your head
around that, then creatingchange seems easy and effortless
.
Speaker 3 (28:00):
Yeah, yeah.
Speaker 2 (28:01):
Right, because you can't control your environment.
You can't control what's goingon around you, necessarily, but
you can control how you'reresponding to it.
Yeah, so, there's a lot ofpeople who will be like, oh, I
can't get out of this and Ican't do that, and like, okay,
(28:23):
if you can't do those things,you can change the way you are
thinking about it, the wayyou're talking to yourself, the
way you are getting moving onthroughout your day.
You can make lots of changeseven if you feel like you're
stuck in a circumstance that youdon't love.
Speaker 3 (28:40):
Yeah, right, yeah.
Speaker 2 (28:42):
So yeah, just like constantly reminding.
That's almost kind of like anintro post.
You know how you're supposed todo like an intro post every
month.
You know, do a cause and effectreminder post maybe once a
month too.
Speaker 1 (28:57):
Yeah, yeah, that's a good idea actually.
Yeah, that's one of those core,a good core message to like
revisit regularly right Fromdifferent perspectives.
You know, it could be one monthit could be a tip, another
month it could be a story, yeah,or like how or how it's going
for you in your life too, right.
Speaker 2 (29:19):
Like or maybe when before you realized that you
know a story about life, beforeyou realized that you rule
everything that's happening foryou, yeah.
Yeah, you know, it's like howthings have changed in life now
(29:40):
how things have changed.
Yeah, it's a good reminder Cool.
I was listening to a really goodpodcast all about karma,
because that's basically what itis the law of karma, right,
cause and effect.
And it's this woman I follow.
Her name's Tally Miller andshe's very, very authentic when
(30:04):
it comes to just like expressingher own opinions and like her
opinions and the way her beliefsare, you know, very not I
wouldn't say unique, but justlike very out there.
But she, I listened to herpodcast and she was talking
about karmic, debt and blackmoney and all this kind of stuff
(30:25):
.
It was so good.
So I got into this whole likething about karma and listening
to other podcasts about it andlike reading about it.
Anyway, I've been in this, thewhole karma vortex this week.
Speaker 3 (30:41):
Yeah.
Speaker 2 (30:41):
Which has been fun.
The wheel of karma you know,just like looking at life, I'm
like what is this life?
Speaker 3 (30:49):
Yeah.
Speaker 2 (30:50):
That I'm in right now and control all of it.
Speaker 1 (30:54):
What's your karma?
Score from zero to a thousand.
Speaker 2 (30:58):
Oh God, I have no idea.
Speaker 1 (31:01):
I can send you a home kit you just like you put it in
your mouth.
Yeah, and then you'd likethere's a color guide and it'll
sell you your karma.
Speaker 2 (31:11):
Yeah, because, like your karma goes can go into like
past lifetimes, right.
So, oh my God, I was down awhole rabbit hole of like karma
but, just like all the peoplethat you interact with, your
pets, like you know, we all havekarmic debt towards each other
and we're just like movingthrough things and like at some
(31:32):
point you know you and Iprobably knew each other in a
past life and like we're all weneed each other right now by
doing this podcast, like it'sjust like such a rabbit hole
that you go down but it justlike distorts reality for you.
For a while.
Anyway, that's where I was.
I was like walking my dog theother night and I was just like,
(31:52):
oh my God, my mind soundsdangerous, as wisdom often is
all right.
Speaker 1 (32:01):
Banks, come on, we gotta keep this, gotta keep this
shit.
Speaker 2 (32:03):
I gotta keep it together.
I'm sorry if yeah like I oweher something exactly exactly,
cat treats, your cat treats.
Speaker 1 (32:17):
Okay, so that was number eight.
Promoter culture ofaccountability yeah, yeah um.
Number nine is offer no well,we're gonna bang out the last
two at the same time.
I don't know why we're just yet.
Number nine is offer nononsense advice, and number ten
is highlight the importance ofcontinuous learning love it
(32:38):
there's.
Speaker 2 (32:38):
I mean self explanatory no nonsense advice.
Speaker 1 (32:41):
Yeah, that's a good one right um, there's so much
good, no nonsense advice, rightyeah for example.
Speaker 2 (32:50):
That's always the best advice.
Speaker 1 (32:51):
Yeah show your face on social media if you want to
sell coaching.
Number ten highlight theimportance of continuous
learning.
Yeah, that's like it's.
That's one of those like don'tsugarcoat it things where it's
like, you know, especially backwhen I was more on the skills
training side rather than on thebusiness coaching side, you
(33:12):
know some people would come tothe to like a hypno, certain NLP
cert being like, okay, I'mgonna take this training and
then I'm a coach and I'm readyto make money and I don't have
to learn anything else.
Right, yeah, really like youkind of need to be continuously
growing and developing,especially in this field.
So you know, yeah, we want tohave that, we want to advocate
(33:33):
the importance of continuouslearning and I think in most
fields really, um, which?
is how it's linked to nononsense advice.
Speaker 2 (33:41):
That's a type of nonsense advice yeah, well, and
I think that it's reallyimportant to like, especially in
this field actually the samepodcast that I was listening to
she basically scrapped her wholeold way of believing in
something and it's likecompletely switched her process,
(34:01):
and I thought that was so cool,because it's just like, yeah,
you don't have to be locked into this one way of doing
something, because that showsthat you're evolving as a human,
as a coach, and you know ifyou're constantly learning.
So it could be like maybe lastyear you really believed in
something but then you startedstudying something else and it's
(34:23):
completely shifted your mindsettowards, like, another way of
seeing something.
So you're allowed to change thatand talk about it, because
that's interesting yeah right toyour followers like they're not
gonna be like oh my god, Ithought she believed this and
now she believes this.
She must be totally like weird.
(34:45):
No, you're evolving, you'relearning, you're growing, you're
developing your process yeahright, it's kind of like art.
It's like an art form yeah,yeah that's how I'm thinking.
Like before we got on I'm I wastrying to figure out, like,
what do I do exactly?
Because, like, my process haschanged so much.
(35:07):
But then it has it.
I don't know, maybe it hasn't,but it's just developing yeah
that's all.
It's developing, evolving,growing, learning.
Speaker 1 (35:19):
Can't stop, can't stop can't stop, don't even try
don't try, yeah, I don't eventry to stop cool.
Alright, so I think we got them.
Speaker 2 (35:31):
There's your 10 tips yeah, good tips, good tips, yeah
the biggest tip, though, iscome to the podcast workshop.
Yeah, march 21st at 10am yeah,I promise I won't go on crazy
tangents in the in the class.
Speaker 1 (35:48):
I'll stay on track and focused yeah, right up until
like the end of class, and thenyou can stick around for
unlimited crazy tangents withAlana Banks.
Speaker 2 (36:00):
I'll go all out.
Speaker 1 (36:01):
I'll go all out hours .
Speaker 2 (36:03):
I could go for hours hours, hours um, okay, so yeah,
so March 21st, save the date.
Master, not master class, it'sa class on creating your own
podcast.
We got that going on and that'sit, and then podcast and then
(36:25):
what?
The podcast yeah, podcast yeah,also I calculated at the
beginning of the podcast.
I was wondering how many hoursof podcasting we have 47 and a
half hours, cool so you couldspend a full basically two days
(36:46):
yeah, two no sleep, twonon-sleep days, or like 48 hours
eight hours a day for six days.
Speaker 3 (36:53):
Yeah, yeah, cool so get on it, yeah, if you haven't
listened to every episode threetimes.
Speaker 1 (37:01):
Everybody like listeners.
If you haven't listened toevery episode three or four
times, um, you're justscratching the surface.
Speaker 2 (37:07):
Gotta go back like honestly, go start at season one
.
Season one was actually reallygood it was great when I think
about it now, like when we werebrand new podcasters, yeah,
there's a lot of good stuff inthose episodes.
That was all good.
I mean every episode is good,but like even, even our first
(37:27):
season is good and part of thatwe're, part of the secret to
that we're gonna give you in thepodcast class like how are we
so good in season one?
Speaker 1 (37:43):
yeah, we're gonna give away those secrets in the
class.
Yeah, yeah, it was, it was.
We're rocking and rolling rightfrom day one right from day one
, no problem just regular,regular people yeah, no training
in podcasting no, formal.
I don't have a PhD in podcasts,no master's in podcasts.
(38:03):
I don't even have an undergradin podcast we just figured.
Speaker 2 (38:08):
We figured it out on our own pretty much didn't even
take podcasting in high schoolno didn't exist no, alright
Speaker 3 (38:17):
there we go.
Speaker 2 (38:18):
Okay, that's it, thanks everyone, bye everyone.
Okay Alert alert.
Alert everyone Big, massive,incredible, wonderful
announcement.
Speaker 2 (00:08):
Yeah, I can say it yeah.
Speaker 1 (00:11):
You can.
No, I want to say it.
Speaker 2 (00:13):
Okay, you say it.
Speaker 1 (00:14):
Okay, we're doing a.
Thing.
Speaker 2 (00:16):
We're doing a thing, march 21st I said it Okay, you
go.
Okay, so on March 21st we'reteaching a class all about how
to start your podcast.
It's called just hit record howto start your podcast the next
day and we're going to teach youeverything we know about
(00:40):
starting a podcast, launching apodcast, sustaining the podcast
and how you can make it fun andeasy and the best podcast ever.
Speaker 1 (00:51):
Yeah.
So it's going to be really fun.
Going to be really funinteractive workshop, I mean,
and for the cost it's worth it,just for the opportunity to come
and hang out with us.
Speaker 2 (01:05):
Totally yeah.
Speaker 1 (01:07):
But as a bonus, they're going to learn how to
launch their own podcast.
Speaker 2 (01:12):
Yeah, learn how to launch their own podcast, and my
goal with this is that theywill be able to walk away and
literally hit record the nextday if they want to.
If they apply everything thatwe teach them and take it
seriously and actually takeaction, they will be able to
(01:34):
launch the podcast that theyhave been thinking of and
dreaming about.
Speaker 1 (01:39):
Yeah, even later that same day.
It doesn't even have to be thenext day.
Speaker 2 (01:43):
Exactly, yeah, you could be so charged up after the
class because it's at 10 in themorning, right?
So probably like 10 to 1130 or10 to 12.
Speaker 3 (01:53):
Yeah.
Speaker 2 (01:54):
You could literally take the whole afternoon off and
launch your podcast by thatevening easily.
Speaker 1 (02:02):
Yeah, so it's March 21st, 2024, 10 am Eastern time.
Starts at 7 am CaliforniaPacific time, but 10 am Eastern
time.
It's going to be a great time.
So, yeah, if you have aninterest in launching a podcast,
if you've been meaning to do it, if you need to kick in the
(02:23):
butt, if you need the details,if you need the info, we're
going to give you everything.
Speaker 2 (02:27):
Yeah, we're going to give you everything you need.
Including resources like whereto host it.
You know equipment that you'regoing to need, what you want to
talk about everything.
Speaker 3 (02:38):
All of it, I'll edit.
Speaker 2 (02:39):
It's all in there.
So if that sounds interestingto you, go to the show notes of
this episode, because I'm goingto put the link to sign up there
.
Speaker 1 (02:50):
DM me the word podcast.
Speaker 2 (02:54):
Yeah, perfect yeah.
Speaker 1 (02:56):
Yeah, not perfect Podcast, dm me the word podcast.
Speaker 2 (03:00):
DM me the word perfect.
Speaker 1 (03:02):
DM Atlanta, the word perfect.
If you get it wrong, if you DMher, the word podcast, or me,
the word perfect, you're bannedfrom the class.
Speaker 2 (03:11):
Yeah.
Speaker 3 (03:12):
So that's cool.
Speaker 2 (03:13):
I'm very excited about this.
It's going to be fun.
Speaker 3 (03:16):
It's going to be so fun.
Speaker 1 (03:17):
Ok, so there we go, let's talk about whatever we're
talking about.
Speaker 2 (03:22):
Oh I don't know because I don't actually have
the notes about what we'retalking about.
This is kind of a funexperiment.
Ryan has the list of like whatwe're talking about and I'm
going to be surprised, Like thewhole episode.
Speaker 1 (03:36):
How do you know?
You're going to be surprised.
Maybe you're going to be likeoh yeah, that makes sense.
Speaker 2 (03:39):
Well, yeah, maybe I'll be like oh yeah, that makes
sense too.
Speaker 1 (03:42):
Right, yeah, maybe you'll be surprised, maybe you
won't.
Speaker 2 (03:46):
Maybe you'll be like this list is.
Speaker 1 (03:48):
This stinks.
What a silly list Today we'retalking about.
You know, we're in the toughlove season.
We're telling it like it is.
Yeah tough love season, seasonfive or whatever, I don't know.
Episode 95.
Speaker 2 (04:06):
Five.
Speaker 1 (04:07):
Five, whatever Lots of episodes to this podcast.
You can listen all all, alldarn week back to back episodes
and you should.
Speaker 2 (04:16):
Just actually, I wonder how many hours.
I wonder how many hours it is.
Speaker 1 (04:20):
Yeah.
Speaker 2 (04:21):
Listening time.
Speaker 1 (04:22):
Big, big shout out to Mary, who just has the podcast
playing in the house and shemakes the husband She'll listen
to it.
It's, that's what you got to dofolks, that's the dedication
yeah.
OK.
So today we're talking aboutwe're in the tough love season.
Today we're talking about youknow what it means to be
authentic on social media.
People are tolerating theinauthenticity less and less and
(04:48):
less, yeah, every month, right,people?
There's so much pushback forthe, you know, against the
phonies, against the liars Idon't know, call them what you
will, but like I think you know,you know it goes without saying
you want to be real.
It's OK to lead with your bestfoot, but you want to be real,
right?
So we got we have 10 top tipshere on how to be true, how to
(05:14):
be real, how to be authentic,specifically on social media,
because social media is theplace where it's really easy to
fall into the trap of, like,putting up a facade.
Speaker 2 (05:22):
Yeah.
Speaker 1 (05:24):
And so here's, you know, here's, 10 tips To make
sure you stay authentic, whichis good for your business and
good for your clients and goodfor you and good for your heart
and good for your soul, good forthe economy, good for the pH
level in your front lawn, goodfor everything.
Just win, win, win, win, winall the way around.
Speaker 2 (05:44):
Yeah.
Speaker 1 (05:45):
OK, here we go.
Tip number uno is be real aboutthe hard work.
Be real about the hard work.
Coaches right Emphasize thattransformation requires effort
and there are no shortcuts.
Speaker 2 (06:05):
Yeah, yeah, don't like that.
Speaker 1 (06:08):
We're not selling silver bullets, we're not
selling shortcuts.
You know, the process is theshortcut, the journey is the
shortcut.
Speaker 2 (06:18):
Yeah.
So what I take away from thatis and this is maybe the tough
love piece is don't market thatway, like don't put that type of
stuff in your content, you know, like through a quick way to
overcome your limiting beliefsor whatever, because people can
see through that.
Speaker 1 (06:43):
Yeah, and then you might be attracting a different
kind of client that you may not.
Yeah, exactly be super thrilledto be working with.
It's sort of like sellingcounterfeit goods.
Well, the people that show upto buy counterfeit goods are the
kind of people that want to buycounterfeit goods.
But if you sell top qualityauthentic goods, there's that
(07:07):
word again authentic People thatshow up are the people who
appreciate top quality authenticgoods.
Speaker 2 (07:15):
Yeah, and this is so key when it comes to writing
your content, and I used to getreally bogged down by this in
terms of who is the dream clientand that avatar we were talking
about that a couple of weeksago.
It's like when you hear theword niche, you're like
demographics and all this kindof stuff.
It's like who is the person thatyou love working with and how
(07:43):
would that person consume yourmessaging?
That's probably the best pieceof advice that someone shared
with me around creating mymessaging for Instagram or
Facebook or whatever it is.
Talk to the person that youreally, really, really want to
work with, not just anybodywho's going to give you money,
(08:07):
right?
Speaker 3 (08:08):
Yeah.
Speaker 2 (08:08):
Because that's the difference between creating
content where people are goingto be like how do I work with
you or send me the link now, andversus people who are going to
be like asking you a billionquestions and wanting to get on
discovery calls and coming andfollowing.
Right, you don't want to beconvincing, you want it to be
like yes, you're talkingdirectly to me.
(08:30):
That's exactly what I needright now.
How do I pay?
Speaker 3 (08:34):
Yeah, yeah, very true .
Speaker 1 (08:36):
Cool.
Okay, time is short, life isshort.
Let's get through these othernine points.
They get it.
Speaker 2 (08:42):
They understand.
Yeah, they do right.
That's who we're talking to,hopefully.
Speaker 1 (08:47):
We're speaking to those smart coaches who
understand immediately.
Speaker 2 (08:51):
Yeah, okay, what's the next one?
Cool.
Speaker 1 (08:53):
Number next Showcase the journey, not just the
destination.
Speaker 3 (09:00):
Yeah.
Speaker 1 (09:01):
Show them how you do it.
Yeah, document, what's going on?
You know document behind thescenes.
Right, show people what are youdoing?
Speaker 2 (09:10):
How'd you get?
Speaker 1 (09:10):
here what happened yeah?
Speaker 2 (09:14):
Right, yeah, sometimes this stuff is like
hidden, hidden away, like I dida human design reading Shout out
to Tiffany I can't remember herlast name right now, but she
was talking to me about how,like talking to my followers,
about how I create intimacy inmy coaching and I would never
(09:38):
have thought to like talk aboutsomething like that on social
media.
But that's kind of the behindthe scenes, right Like it's not
like, oh, me getting up andhaving my coffee in the morning,
but it's like the behind thescenes of my business, what it
would be like to get on a callwith me and explaining that,
because some people may wonderor have be intimidated, right
Like it's intimidating to somepeople to get on a zoom call
(09:59):
with someone.
Like for us it's second nature,but you know, for a lot of
people.
It's kind of weird.
So it's just like, yeah, bringpeople behind the scenes of,
like what it might be like to bein a coaching relationship with
you.
You know how do you set up thecall.
Are there steps involvedbetween like them signing up and
you getting on a zoom calltogether?
(10:21):
Yeah like that's cool behindthe scene stuff that would be
valuable to the people who arefollowing you, and obviously
like behind the scenes in yourlife too.
Speaker 3 (10:31):
Yeah.
Speaker 2 (10:32):
People want to know who's the person as well.
Speaker 3 (10:36):
Yeah.
Speaker 2 (10:37):
Very true yeah.
Speaker 1 (10:38):
There, you go All right.
So don't just show.
Don't just show the Ferrariparked in the garage.
Speaker 2 (10:45):
Yeah, get that Ferrari.
Speaker 3 (10:47):
Very temper yeah.
Speaker 1 (10:49):
Cool, all right Number next.
This is a fun one.
Can you guess what it is?
Banks.
Speaker 2 (10:57):
No, I can't.
Speaker 1 (10:58):
No, I don't have the slightest guess.
Number three how to beauthentic in your social media
marketing.
No sugarcoating, nosugarcoating.
And it says use your content tospeak true that others shy away
from.
Address common myths andmisconceptions in your field
(11:20):
with honesty and integrity.
And this might include talkingabout the limitations of
hypnotherapy or coaching,debunking overnight success
myths, discussing the importanceof boring things like self
discipline and accountability Iadded the word boring there for
a fact, but yeah, that's a goodone.
Speaker 2 (11:43):
Yeah, that is a good one.
Speaker 1 (11:45):
No sugarcoating.
Speaker 2 (11:46):
Well, I mean, I think another thing that I've heard
before in this space around thatis like the thing that you
don't want to talk about.
You should be talking aboutthat, like the thing that you're
kind of nervous about talkingabout.
Or you're like, oh, I don'tknow if I should say that
because it might ruffle feathers.
Or you know, if you have astrong opinion or belief about
something, like, talk about that, because then that creates
(12:09):
interest.
Speaker 3 (12:10):
Yeah.
Speaker 2 (12:11):
And it's also different, like you're not
following the back of, like whateverybody else is talking about
, because that's boring rightTalk about.
Speaker 3 (12:23):
Is that where to get?
Speaker 1 (12:23):
boring, boring.
Speaker 2 (12:25):
Yeah, like you don't want.
You don't want to have boringcontent.
No, that's true, but like justput yourself out there, take
risks, right, take a risk andsee what happens, as long as
you're not being offensive,obviously, but like Put your
opinions out there.
Speaker 3 (12:46):
Yeah.
Speaker 1 (12:48):
Yeah, and no sugarcoating right.
Speaker 2 (12:51):
No sugarcoating yeah.
Speaker 1 (12:53):
Yeah, the big one there in that breakdown was like
speak truths that others shyaway from right.
Speaker 2 (13:00):
And that's what I mean when I say like A lot of
people are afraid to talk aboutcertain things.
You know what I mean.
So they talk about the samethings, but I'm just trying to
think of an example.
Speaker 1 (13:15):
But I think a good example of this, of the no
sugarcoating, is that, like wehave a natural inclination to
kind of, kind of want to givepeople what they want.
Yeah, rather than what theyneed.
And you know and like a lot ofwhat, I'll give you an example.
A lot of what I do today isbusiness coaching and marketing
coaching and sales coaching forCoaches and hypnotherapists,
(13:35):
right.
Speaker 3 (13:35):
Yeah.
Speaker 1 (13:36):
And kind of a common thing that coaches and
hypnotherapists who are likegrowing their businesses Is they
want to sell their serviceswithout selling their services,
like they want sales to happenwithout sales happening.
Yeah, and so and there's tonsof business coaches out there
that'll tell you what you wantto hear oh yeah, you don't have
(13:57):
to have conversations, you don'thave to post content, you don't
have to use ads, you don't.
You literally don't have to doanything at all, and that my
system will give you the salesyou deserve, right?
Yeah, and that's sugarcoatingit, because there's always going
to be later on down the road.
Yeah, but you actually have todo this work, you know and so
(14:18):
not sugarcoating.
It would be like hey, I canteach you how to get clients, I
can teach you how to get yourbusiness to six figures, but
you're going to have to doactual work and have
conversations with people, Right, and if that's not okay, I'm
not the coach to work with Right.
Speaker 2 (14:32):
Yes, yeah.
Speaker 1 (14:33):
So that would be an example of not sugarcoating it
Right.
Speaker 2 (14:36):
Yeah, yep, I like it.
Speaker 1 (14:40):
Cool.
Speaker 2 (14:40):
Great example.
Speaker 1 (14:42):
There you go, boom Boom, you ready for the next one
.
Speaker 2 (14:45):
I am yeah.
Speaker 1 (14:47):
Can you guess what it is?
No, just tell me, can you guessit?
We got like we got six more, socan you guess any?
And, like you know, even ifit's not the next one, let me
guess.
Speaker 2 (14:58):
I can't even like think of anything.
It could possibly be right now.
Speaker 1 (15:02):
How to be authentic on social media you know how to
be authentic.
Speaker 2 (15:06):
You got to show your face.
People may not be showing theirface and you need to show it.
Yeah, that's actually that's agood tip, but that's not on the
list.
Bonus.
That was a bonus tip rightthere.
Speaker 3 (15:18):
Yeah, yeah.
Speaker 2 (15:20):
I know faceless reels are really, really popular
right now to grow and getengagement, and I think those
are great.
Speaker 1 (15:25):
If you're not a coach , they're great with kind of
like sparingly, even if you area coach.
Speaker 2 (15:33):
Yeah, oh, for sure.
Speaker 1 (15:35):
But totality of circumstances.
If you never show your face,you don't have a coaching
business, of my opinion, Exactly.
Speaker 2 (15:42):
But what I'm saying is like these faceless accounts.
Like there's like facelessaccounts that are like going
crazy right now because it'slike very popular and like
they're just like growingfollowers and all that kind of
stuff.
But if you're a coach, youcan't have a faceless account.
Speaker 3 (15:59):
Yeah.
Speaker 2 (15:59):
So you can use that trend, you can hop on that trend
Right, like I do it too.
But like I, it's not all that Ido, like I still pop in and
show my face and have a talkingreel with my head talking to
show the authenticity in thatI'm a real person.
Speaker 1 (16:17):
We can't talk about this because it's not on the
list, though.
Speaker 2 (16:19):
I know this is the bonus tip you asked me.
Speaker 1 (16:23):
I asked you to guess stuff that's on the list, not
just make up other things.
Speaker 2 (16:27):
This was my guess.
Speaker 1 (16:28):
Yeah, it was a good guess.
It was a good guess, you'reright.
You're right.
Yeah, all right.
Speaker 2 (16:35):
Number five.
Speaker 3 (16:36):
Number next.
Speaker 1 (16:39):
No, we missed.
We missed number four.
Number four, you're trying toskip four.
Got something to guess forNumber four?
Encourage self-reflection isthe tip.
Prompt your followers withtough questions that encourage
introspection.
Ooh.
Speaker 3 (16:53):
Yeah, like that that's good, it is good, that's
good.
Speaker 2 (16:58):
Well, I was telling me before we got on record.
I posted a reel yesterday thatwas basically just a
visualization of someone givingyou a box and what's inside the
box.
The engagement has just beenoff the hook on this reel.
People are telling me all kindsof stuff.
They love it.
Speaker 3 (17:18):
Yeah, there you go.
Speaker 2 (17:21):
It's kind of like one of in terms of that tip too,
it's rather than teaching allthe time, it's actually giving
your followers something toapply, so they feel like they're
getting something.
Speaker 1 (17:38):
Yeah.
Yeah, that's a good one.
Encourage self-reflection, havepeople look inward.
You can do this with simplequestions, if you can get
somebody to step out of theirwaking trance state, as you
might call it they're autopilotmomentarily and look inward.
(18:00):
That can be a very meaningfulexperience for many people.
Speaker 2 (18:05):
Yeah, Do it.
That's how I've booked clientsjust by doing that tip, having a
conversation with them about ohwell, what does that mean Then?
Taking it to the DMs?
Speaker 3 (18:17):
Yeah, yeah, there you go Cool.
Speaker 1 (18:21):
I like that one.
Speaker 2 (18:23):
Yeah, it's good.
Lots of different ways to dothat Cool.
Speaker 1 (18:26):
What's the number next?
Number five.
We've got places to be here.
Number five set boundaries andtalk about them.
Set boundaries and talk aboutthem, since your authenticity
includes knowing your limits andbeing clear about them.
Share how setting boundaries isa crucial part of self-care and
(18:46):
professional integrity.
This not only serves as advice,but also subtly sets
expectations for your clientrelationships.
Speaker 2 (18:58):
Yeah, okay, do you have an example of this?
I'm thinking direct messaging.
Sometimes, people, I'm veryopen when it comes to direct
messaging with clients and stufflike that, but there's a point
where it's too much.
Do you know what I mean?
So, setting those boundaries interms of, okay, we've gone back
(19:23):
and forth, but then yousometimes have to put up this
boundary, that's like let's talkabout that in your next session
.
Speaker 1 (19:32):
Yeah, Could be something like that.
I mean, it depends on what kindof coach yard, depends on what
your niche is.
I mean, setting boundaries isalways a topic of discussion in
most niches.
It doesn't need to beunpleasant.
We could tell stories, we couldjust be reminders.
It's just like, again, it's notone of those things that's
(19:55):
exciting content, like hey,everybody, let's talk about
saying no, Like some are.
Like it can be exciting content, but just remember to keep it
in there.
Remember, this is the list ofauthenticity.
So, this could be one of thosetopics that people tend to shy
away from.
That is actually important.
Speaker 3 (20:15):
Yeah, yeah, it's a good idea Actually.
Speaker 2 (20:19):
I'm going to make note of that.
I want to write something aboutthat.
Speaker 1 (20:23):
Boom, there you go, you're welcome.
Speaker 2 (20:26):
Just have a content idea.
Speaker 1 (20:29):
For an example again, I will go back to my niche and
help people with their business.
A boundary that coaches need tobe setting is who they're
willing to work with.
Yeah.
Who they don't want to workwith you.
Are under no obligation toaccept every client who wants to
work with you.
If you don't want to work withsomebody for any reason you
(20:50):
really don't need to.
Speaker 2 (20:51):
Yeah, you can just say no, yeah, yeah.
Speaker 1 (20:55):
Number.
Next is number six, and it'schallenge your audience.
It says here create contentthat challenges your followers
to step out of their comfortzone.
This could be throughchallenges, actionable tips or
simply encouraging them to facetheir fears.
Show your audience that growthcomes from facing and overcoming
(21:17):
difficulties.
Speaker 2 (21:18):
Hmm.
What that yeah.
Speaker 1 (21:22):
That's a good tip.
Yeah, that's a good tip.
Speaker 2 (21:24):
I mean I think it's a nice way to do storytelling of
your own journey.
Where have you stepped out ofyour comfort zone, when did you
used to be and how far you'vecome?
I think that's always nice toshare in your content and that's
how you show that you'reauthentic and your real human
(21:46):
being that has worked throughthings and that's why you can
have the authority to speakingthe way that you are, because
you've done the work.
Quote unquote.
Yeah, yeah Get to where you arenow.
Speaker 3 (22:02):
Yeah.
Speaker 2 (22:03):
Because you know, like, we've had conversations
about other people, like someaccounts that just seem like
they aren't coaches but they'reputting out all of this kind of
like inspiring content and likekind of tips and tricks.
But you're like, have youactually gone through the
journey of, you know, being acoach or being coached or doing
(22:26):
the work and all that stuff?
And I think the other thing,too, that I don't see a ton of
out there is coaches talkingabout being coached right now,
in this moment.
Right, like I think that thereneeds to be more of a
conversation online about thecoaches who are working right
(22:47):
now and doing really great workbut, at the same time, are being
coached, right.
Speaker 3 (22:52):
Yeah.
Speaker 2 (22:52):
Like both you and I, I think, are on a regular basis
being coached Like over the lastfew years I've been in multiple
containers working with coaches.
Being a student, like all ofthe things alongside working
with clients and that's also thebenefit too of like working
(23:15):
with a coach who's being coached, because you basically get the
information like third hand.
Or yeah, I guess third handright.
Speaker 3 (23:26):
Yeah.
Speaker 2 (23:27):
So talk about that in your content, Like don't shy
away from it.
Or think like oh, you know,people are going to think that
I'm not a very good coachbecause I'm being coached.
I think that actually makes youan A plus coach.
Speaker 1 (23:38):
Yeah, yeah, very, very true, and I very much agree
with you.
Speaker 2 (23:42):
Yeah.
Coaches have coaches, yeah,yeah, like you want to be
continuing to learn and learningnew processes and new
techniques, and then you can usethat with your clients.
Speaker 3 (23:54):
Yeah.
Speaker 1 (23:55):
Yeah, yeah.
And sometimes that's like Oneof the best things about working
with a coach, because they'veinvested tons of time and money
and energy into being coached,so they're like combining all
these other programs in theirmind into their own and then
you're getting the benefit ofeverything that they've done too
, yeah, yeah.
Speaker 3 (24:15):
That's awesome, cool yeah.
Speaker 2 (24:19):
So share that in your content.
Speaker 1 (24:21):
Yeah, okay, we've got a couple more here.
Number six, to challenge youraudience.
Number seven is be transparentabout failures.
Speaker 3 (24:29):
Or setbacks.
Speaker 1 (24:31):
Share about your own setbacks and what you've learned
from them.
This transparency not onlymakes you more relatable, but
also teaches your audience thatfailure is not the opposite of
success, but part of the journeytowards it.
Speaker 2 (24:44):
Yeah, actually, before we got on record, I was
like scrolling on Instagram andI saw a coach that I follow.
She did a whole reel about howshe's many times rescheduled
classes, canceled things, allthe things, because she wanted
to normalize that.
That happens even at the higherlevels.
(25:05):
If you're just starting out andyou want to cancel something,
you go ahead and do that.
We talked about it on thepodcast when I canceled my
retreat.
I was all excited about doingthis retreat and then I was like
it's not right for me.
I didn't force it, I justcanceled it.
Speaker 3 (25:21):
Yeah, yeah, yeah, I'm not allowed to do that.
Speaker 2 (25:25):
It gives permission to the people who are following
you to do the same thing and notthink there's something wrong
with them.
Speaker 3 (25:32):
Yeah.
Speaker 2 (25:32):
Right.
Speaker 3 (25:33):
Yeah.
Speaker 1 (25:34):
Yeah, I like that and I agree this one.
I think sometimes people hearthis tip and go a little too far
the other direction, where it'slike a highlight reel of
suffering, because they'retrying to seem very authentic
and they want to show the painand the struggle and then it's
(25:58):
like they forget to show theupside too.
I've seen that?
Yeah, I think some people go inthat direction.
Again, it's not like there's noblame or shame attached to it,
but just like everything inbalance.
Totally, we want to.
If we're going to presentfailures or setbacks, it's for
the purpose of learning anddeconstructing, more so than
(26:19):
anything else.
Right?
Speaker 2 (26:20):
Yeah, yeah.
What was the benefit there?
Speaker 3 (26:24):
Yeah.
Speaker 2 (26:25):
The positive outcome of doing that.
Speaker 3 (26:28):
Yeah, yeah.
Speaker 2 (26:29):
Cool.
Speaker 1 (26:30):
All right, shall we move on to the last couple.
Speaker 2 (26:33):
Yeah.
Speaker 1 (26:35):
Number eight is promote a culture of
accountability.
Promote a culture ofaccountability.
Encourage your followers totake responsibility for their
actions and decisions.
This is huge.
This is such a good thing to do, yeah, although not always easy
.
This can be through posts thathighlight the importance of
self-accountability, or sharingtools and techniques that help
in keeping oneself accountable.
Speaker 2 (26:57):
Yeah, yeah.
Speaker 1 (27:02):
So I mean, like in the NLP world, we call it being
at cause, and reminding youraudience to be at cause is doing
them a huge favor, right?
If you're a coach, in some way,shape or form, your audience
follows you in order to achievegreater results and get more
success, and the more they areaccountable for their own
(27:25):
actions, the closer they aregetting to the success and the
results that they want, right?
So this definitely is a hugething to both demonstrate and
advocate, I would say.
Speaker 2 (27:35):
Yeah, actually, my reel that I posted today was all
about that.
Speaker 3 (27:40):
Yeah.
Speaker 2 (27:41):
And I think that your life, that you're living right
in this moment, is 100% a resultof your behaviors and thoughts
and words prior to today, andonce you can wrap your head
around that, then creatingchange seems easy and effortless
.
Speaker 3 (28:00):
Yeah, yeah.
Speaker 2 (28:01):
Right, because you can't control your environment.
You can't control what's goingon around you, necessarily, but
you can control how you'reresponding to it.
Yeah, so, there's a lot ofpeople who will be like, oh, I
can't get out of this and Ican't do that, and like, okay,
(28:23):
if you can't do those things,you can change the way you are
thinking about it, the wayyou're talking to yourself, the
way you are getting moving onthroughout your day.
You can make lots of changeseven if you feel like you're
stuck in a circumstance that youdon't love.
Speaker 3 (28:40):
Yeah, right, yeah.
Speaker 2 (28:42):
So yeah, just like constantly reminding.
That's almost kind of like anintro post.
You know how you're supposed todo like an intro post every
month.
You know, do a cause and effectreminder post maybe once a
month too.
Speaker 1 (28:57):
Yeah, yeah, that's a good idea actually.
Yeah, that's one of those core,a good core message to like
revisit regularly right Fromdifferent perspectives.
You know, it could be one monthit could be a tip, another
month it could be a story, yeah,or like how or how it's going
for you in your life too, right.
Speaker 2 (29:19):
Like or maybe when before you realized that you
know a story about life, beforeyou realized that you rule
everything that's happening foryou, yeah.
Yeah, you know, it's like howthings have changed in life now
(29:40):
how things have changed.
Yeah, it's a good reminder Cool.
I was listening to a really goodpodcast all about karma,
because that's basically what itis the law of karma, right,
cause and effect.
And it's this woman I follow.
Her name's Tally Miller andshe's very, very authentic when
(30:04):
it comes to just like expressingher own opinions and like her
opinions and the way her beliefsare, you know, very not I
wouldn't say unique, but justlike very out there.
But she, I listened to herpodcast and she was talking
about karmic, debt and blackmoney and all this kind of stuff
(30:25):
.
It was so good.
So I got into this whole likething about karma and listening
to other podcasts about it andlike reading about it.
Anyway, I've been in this, thewhole karma vortex this week.
Speaker 3 (30:41):
Yeah.
Speaker 2 (30:41):
Which has been fun.
The wheel of karma you know,just like looking at life, I'm
like what is this life?
Speaker 3 (30:49):
Yeah.
Speaker 2 (30:50):
That I'm in right now and control all of it.
Speaker 1 (30:54):
What's your karma?
Score from zero to a thousand.
Speaker 2 (30:58):
Oh God, I have no idea.
Speaker 1 (31:01):
I can send you a home kit you just like you put it in
your mouth.
Yeah, and then you'd likethere's a color guide and it'll
sell you your karma.
Speaker 2 (31:11):
Yeah, because, like your karma goes can go into like
past lifetimes, right.
So, oh my God, I was down awhole rabbit hole of like karma
but, just like all the peoplethat you interact with, your
pets, like you know, we all havekarmic debt towards each other
and we're just like movingthrough things and like at some
(31:32):
point you know you and Iprobably knew each other in a
past life and like we're all weneed each other right now by
doing this podcast, like it'sjust like such a rabbit hole
that you go down but it justlike distorts reality for you.
For a while.
Anyway, that's where I was.
I was like walking my dog theother night and I was just like,
(31:52):
oh my God, my mind soundsdangerous, as wisdom often is
all right.
Speaker 1 (32:01):
Banks, come on, we gotta keep this, gotta keep this
shit.
Speaker 2 (32:03):
I gotta keep it together.
I'm sorry if yeah like I oweher something exactly exactly,
cat treats, your cat treats.
Speaker 1 (32:17):
Okay, so that was number eight.
Promoter culture ofaccountability yeah, yeah um.
Number nine is offer no well,we're gonna bang out the last
two at the same time.
I don't know why we're just yet.
Number nine is offer nononsense advice, and number ten
is highlight the importance ofcontinuous learning love it
(32:38):
there's.
Speaker 2 (32:38):
I mean self explanatory no nonsense advice.
Speaker 1 (32:41):
Yeah, that's a good one right um, there's so much
good, no nonsense advice, rightyeah for example.
Speaker 2 (32:50):
That's always the best advice.
Speaker 1 (32:51):
Yeah show your face on social media if you want to
sell coaching.
Number ten highlight theimportance of continuous
learning.
Yeah, that's like it's.
That's one of those like don'tsugarcoat it things where it's
like, you know, especially backwhen I was more on the skills
training side rather than on thebusiness coaching side, you
(33:12):
know some people would come tothe to like a hypno, certain NLP
cert being like, okay, I'mgonna take this training and
then I'm a coach and I'm readyto make money and I don't have
to learn anything else.
Right, yeah, really like youkind of need to be continuously
growing and developing,especially in this field.
So you know, yeah, we want tohave that, we want to advocate
(33:33):
the importance of continuouslearning and I think in most
fields really, um, which?
is how it's linked to nononsense advice.
Speaker 2 (33:41):
That's a type of nonsense advice yeah, well, and
I think that it's reallyimportant to like, especially in
this field actually the samepodcast that I was listening to
she basically scrapped her wholeold way of believing in
something and it's likecompletely switched her process,
(34:01):
and I thought that was so cool,because it's just like, yeah,
you don't have to be locked into this one way of doing
something, because that showsthat you're evolving as a human,
as a coach, and you know ifyou're constantly learning.
So it could be like maybe lastyear you really believed in
something but then you startedstudying something else and it's
(34:23):
completely shifted your mindsettowards, like, another way of
seeing something.
So you're allowed to change thatand talk about it, because
that's interesting yeah right toyour followers like they're not
gonna be like oh my god, Ithought she believed this and
now she believes this.
She must be totally like weird.
(34:45):
No, you're evolving, you'relearning, you're growing, you're
developing your process yeahright, it's kind of like art.
It's like an art form yeah,yeah that's how I'm thinking.
Like before we got on I'm I wastrying to figure out, like,
what do I do exactly?
Because, like, my process haschanged so much.
(35:07):
But then it has it.
I don't know, maybe it hasn't,but it's just developing yeah
that's all.
It's developing, evolving,growing, learning.
Speaker 1 (35:19):
Can't stop, can't stop can't stop, don't even try
don't try, yeah, I don't eventry to stop cool.
Alright, so I think we got them.
Speaker 2 (35:31):
There's your 10 tips yeah, good tips, good tips, yeah
the biggest tip, though, iscome to the podcast workshop.
Yeah, march 21st at 10am yeah,I promise I won't go on crazy
tangents in the in the class.
Speaker 1 (35:48):
I'll stay on track and focused yeah, right up until
like the end of class, and thenyou can stick around for
unlimited crazy tangents withAlana Banks.
Speaker 2 (36:00):
I'll go all out.
Speaker 1 (36:01):
I'll go all out hours .
Speaker 2 (36:03):
I could go for hours hours, hours um, okay, so yeah,
so March 21st, save the date.
Master, not master class, it'sa class on creating your own
podcast.
We got that going on and that'sit, and then podcast and then
(36:25):
what?
The podcast yeah, podcast yeah,also I calculated at the
beginning of the podcast.
I was wondering how many hoursof podcasting we have 47 and a
half hours, cool so you couldspend a full basically two days
(36:46):
yeah, two no sleep, twonon-sleep days, or like 48 hours
eight hours a day for six days.
Speaker 3 (36:53):
Yeah, yeah, cool so get on it, yeah, if you haven't
listened to every episode threetimes.
Speaker 1 (37:01):
Everybody like listeners.
If you haven't listened toevery episode three or four
times, um, you're justscratching the surface.
Speaker 2 (37:07):
Gotta go back like honestly, go start at season one
.
Season one was actually reallygood it was great when I think
about it now, like when we werebrand new podcasters, yeah,
there's a lot of good stuff inthose episodes.
That was all good.
I mean every episode is good,but like even, even our first
(37:27):
season is good and part of thatwe're, part of the secret to
that we're gonna give you in thepodcast class like how are we
so good in season one?
Speaker 1 (37:43):
yeah, we're gonna give away those secrets in the
class.
Yeah, yeah, it was, it was.
We're rocking and rolling rightfrom day one right from day one
, no problem just regular,regular people yeah, no training
in podcasting no, formal.
I don't have a PhD in podcasts,no master's in podcasts.
(38:03):
I don't even have an undergradin podcast we just figured.
Speaker 2 (38:08):
We figured it out on our own pretty much didn't even
take podcasting in high schoolno didn't exist no, alright
Speaker 3 (38:17):
there we go.
Speaker 2 (38:18):
Okay, that's it, thanks everyone, bye everyone.
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