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April 8, 2024 45 mins

Cheers to us, and welcome to our hundredth episode!

We reminisce about the early days of podcasting, what we hate about the podcast, and the evolution of an on-air chemistry that's become natural.

We've had many laughs and insights, transforming us from mere acquaintances to co-hosts with a dynamic rapport.

Thank you to our listeners for tuning in week after week. Because of all of you, we are committed to never missing a beat and ensuring you have your weekly dose of coaching insights.

With a heartfelt nod to our listeners, we extend an invitation to continue this journey with us. Follow along on Instagram, subscribe, and share your thoughts with a review.
 
Here's to the next hundred episodes where the only rule is No Excuses.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
So we made it to 100 episodes.

Speaker 2 (00:05):
We did, here we are.
Does that mean we're done?
Do we get to stop now that itno?

Speaker 1 (00:12):
it just means we made it to the triple digits.

Speaker 2 (00:16):
Triple digits?
Yeah, how about that?

Speaker 1 (00:19):
A pretty huge accomplishment in podcast land.

Speaker 2 (00:22):
You don't have a podcast until you hit 100
episodes, right yeah, well,maybe 200, I'm thinking.
But a thousand.

Speaker 1 (00:30):
That's when you've really done it yeah, but we like
I guess we're in the 100episode club now, like we're in
the triple digit club forpodcasters, which I think is
probably like a small percentageof podcasters.

Speaker 2 (00:44):
Yeah, oh yeah.
Because like 90% of podcasts.
I mean, I guess there'sdifferent statistics According
to Reddit r slash podcasting,90% of podcasts don't publish
more than three episodes.
Wow, as soon as we passed threeepisodes, as soon as we hit

(01:06):
number four, which is quite someago now, we were in the you
know 10 podcasts that keep goingpast three episodes.

Speaker 1 (01:14):
um, I wonder let's see what does it say for 100
episodes, like how manypodcasters make it to 100 I
think, it's just like it's justus and mel robbins.

Speaker 2 (01:26):
That's it.
What percent?
And andrew huberman andhuberman yeah, what percentage
of podcasts make it to 100episodes?
Let's see here it says hereonly 11 of podcasts make it to
50 episodes.
It says here only 11% ofpodcasts make it to 50 episodes.
Okay 90% quit after 20 episodes.

(01:53):
I don't know, I don't know.

Speaker 1 (01:54):
So we're in a small percentage, I would say I think
it's safe to say we're in a verysmall percentage.

Speaker 2 (02:05):
Yeah, it's safe to say that we're better.
Yeah, that's it.
Sorry, sorry, folks hate, can'tsugarcoat it.
If you don't have 100 podcastepisodes under your belt, you're
not good.

Speaker 1 (02:16):
I'm just kidding.
So what are we going to talkabout?
It is cool.

Speaker 2 (02:20):
It is cool to hit 100 .

Speaker 1 (02:21):
I want to talk about like.

Speaker 2 (02:23):
I want to just talk about what it's like to be like.

Speaker 1 (02:26):
Cool, we're cool kids .
As my kids would say we're coolkids.

Speaker 2 (02:30):
We're so cool.
Now I just like what I was, youknow.
Let's just talk about thepodcast.
I think a little bit, Do youremember?
Like the first, when we firstrecorded the first episode.

Speaker 1 (02:42):
Yeah, it was really uncomfortable, like it was.

Speaker 2 (02:48):
Yeah, you know, not because of like you or me, it's
just like it was totally newyeah you know it was back in
2022, like early 2022 yeah um,and so it was just like, and we
didn't know exactly what we weredoing, but we just like, we
just had recorded.

Speaker 1 (03:06):
Yeah, we did.

Speaker 2 (03:07):
And we talked and I remember like I think we had
like once or twice we got like30 seconds in or a minute in and
we're like this is crap.
Let's like stop and start fromthe beginning.
I don't know if I'm evenremembering this right or not.
And then the first episodes.
I think in the first episode.
Yeah, maybe we did, I can'tremember, but yeah, probably I

(03:27):
wouldn't, I would imagine butthen, like really quickly after
that, it was just like show uphit record, do our podcast for
20 minutes, half hour yeah, andthen done, yeah, yeah.

Speaker 1 (03:43):
I feel like we just got it out of our that kind of
like nervousness out of thesystem right away and then we
just decided it was just goingto be an easy record every
single time and out of all thehundred episodes we have, only
and it was most recently onlyever once have we stopped
recording like 10, 15 minutes inand been like this isn't

(04:06):
working yeah, that's true, likethat was only a couple couple
weeks ago we haven't talkedabout that on the podcast.

Speaker 2 (04:14):
Yeah, we did have one day we were recording and we
were doing we had picked a topicand we got 10 or 15 minutes
into it and this was like aroundthe 90th episode mark, right or
94.
Yeah, so this is well into theroutine and it's just like at
some point I think it was methat was like you know what?

(04:36):
I don't like this topic.
I don't like this.

Speaker 1 (04:39):
You know what we're talking about this covers.

Speaker 2 (04:41):
I don't like anything , let's.
And you're like, yeah, thissucks, let's stop.
Pick a different topic.
I'm paraphrasing, of course.
Um, yeah, there's a little bitof behind the scenes, uh yeah
trivia for the uh, for theaudience.
They may not have known.
You can't do that, by the way,every week audience if you're
recording a podcast.

Speaker 1 (05:02):
But no sometimes you gotta know when to do a tactical
retreat but going back to thethose first couple episodes, um,
like we you and I didn't reallyknow each other that well
either at that.
Like when we first started,like we kind of knew each other,
but like not as well as we knoweach other now I would say so.

(05:23):
It was kind of like we kind ofknew each other, but like not as
well as we know each other nowI would say so.
It was kind of like we weregetting used to each other in
terms of just like, um, well,having a podcast, like, and
having a conversation like this,because we'd never really done
anything like that beforetogether like obviously we had
talked to each other.
We hadn't like had aconversation where I was sharing

(05:45):
my opinion, you were sharingyour opinion and we were being
recorded.
So that was also kind of likesomething that we had to
navigate, I would say too yeah,that's true, that's true and I
remember I also remember it wasa little bit uncomfortable
because it would we didn't knowlike when to talk, like it was

(06:08):
like I would be waiting for youto finish and that, so that I
could jump in and like we hadn'tdeveloped like that cadence, I
guess, between just feelingcomfortable going back and forth
, which is something that youdon't like, you can't really
create until you've done it.
Yeah, you know what I mean.
Yeah, that is, which issomething that you don't like,
you can't really create untilyou've done it.
Yeah, you know what I mean, yeah.

Speaker 2 (06:28):
That is.
That is, you know, there's manybenefits to having a podcast
co-host, but the one sort ofchallenge that presents itself
that is not there if you're solo, literally is what is that is
coordinating talking?
And we're still not perfect.
Like, we still kind of talkover each other a little bit
here and there, which is notgood for, you know, podcasting

(06:49):
in general.
But uh, but it's gotten.
You know, we're pretty much inthe groove now.

Speaker 1 (06:54):
It's pretty good to be honest, cause I, when I'm
doing the editing, like I don'treally, I cut out tiny bits
where we've maybe talked overeach other, but it doesn't
happen very often, to be honestI um, as we've just been talking
over these last couple ofminutes, I found a list okay,

(07:15):
that I thought might beinteresting to reflect on.

Speaker 2 (07:19):
And here's what the list is.
It's from three timesbestselling author and host of
the win the day podcast that hasmore than 50 million views.
This guy's name is JamesWhitaker.
Have you heard of him?

Speaker 1 (07:35):
Yeah, I know that name.

Speaker 2 (07:36):
James Whitaker.
When he hit 100, his 100thepisode he wrote a little
article here that I'vediscovered on LinkedIn.
Hit 100 his 100th episode.
He he wrote a little articlehere that I've discovered on
linkedin.
That is the 10 lessons that helearned from 100 podcast
episodes and I thought it wouldbe fun now to like go through
the lessons that this guylearned and see if we also
learned these okay, yeah, I likethat, that's.

Speaker 1 (07:59):
Or, if we're gonna be like, oh, shit we're.

Speaker 2 (08:02):
We're at 100 episodes and we didn't figure that out
maybe we'll learn somethingwe'll learn something from this
list from this list.

Speaker 1 (08:11):
Yeah, and then the other thing we wanted to do is
just like reflect on ourfavorite moments or episodes
yeah from the past right yeah,do you have a favorite that like
is just coming off the top ofyour head From the past?
Right yeah, do you have afavorite that like is just
coming off the top of?

Speaker 2 (08:29):
your head.
I'm trying to remember there'sbeen a couple where, like,
something really funny happened,yeah, and we both wound up like
laughing really hard.
I think the one where, like youlearned we were learning
together about the anti-joke ohyeah and like you were just

(08:49):
dying and like you just had tolike mute yourself and I had to
just like talk for a good time,because you were just like
crying and laughinguncontrollably.

Speaker 1 (08:59):
I think I learned that day that my sense of humor
is the anti-joke.

Speaker 2 (09:04):
Yeah that was fun, that was fun.
That was a fun like theaudience has no idea what I was
looking at while we wererecording that episode, so you
were like all red like you wereliterally crying and like
laughing and also trying not tolaugh because we were trying to
record the podcast.
Yeah, and there's been like acouple of times where that's.

Speaker 1 (09:26):
Yeah, there has been a couple of times.
There's been a bunch of likeinterruptions from Pepper, my
cat.

Speaker 2 (09:33):
Yeah, the cat.
Especially recently, the cat islike all in my face while we're
recording the podcast, like viacamera.
Right, yeah, not right thissecond, surprisingly, but for
the last, like three or fourrecordings, your cat has been
like taking up a lot of thespace on my screen yeah uh, as

(09:54):
we've been chatting, and it's anice cat, it's a beautiful cat
yeah, she's lovely, but yeah,she's quite needy.

Speaker 1 (10:00):
She's right beside me right now, so she can hear.
Yeah, so she's listening to ustalk right now yeah yeah, I'm
part of the podcast now I thinkfor me, um, because you know I
do a lot of the editing, right,or I do all of the editing but,
um, the first season we didn'treally care about the video

(10:23):
because, like we weren't doinganything with like Instagram and
like I hadn't even consideredputting any of the video of us
recording on YouTube.
But when I decided to do that,I was going back through the
season one videos and we're likewe just don't about, um, how

(10:48):
we're looking on the screen inthe in the first season, because
there's there's times where I'mlike over here, like in the
corner, and it's like a verydifferent, if not as polished as
we are now.
I would say yeah, but one of myfavorite episodes from season
one was when we talked about Ithink it was about being a kid

(11:12):
or something like that.
I feel like that was one of theepisodes where, like I finally
had my podcast, confidence waslike solid Was in season one and
it was the last episode inseason one.
Oh yeah, you were probablyhappier as a child than you are
now.
So what I loved that.
Um, I loved that episode.

(11:35):
For me, that was like I rememberI was at my cottage so that
would be a good one that wouldbe a good one for people to
re-listen to yeah or for evenfor me to go back I remember
recording that, but I don'tremember all the details of it,
of course yeah, it was a goodone and I think I, I think

(11:56):
actually in that episode I hadjust come up from the beach, um,
because my eye I had sunscreenin my eye that entire episode
and I was like trying to be cooland calm and like super focused
and professional and my eye wasjust like stinging.

Speaker 2 (12:18):
Yeah.

Speaker 1 (12:19):
I do remember that.
I remember that well, yeah,yeah.
You know, there's a lot ofthings going on behind the
scenes that you can't see on apodcast yeah, there really is.

Speaker 2 (12:31):
There really is.
There's a lot going on yeah um,okay, you want to hear an item
or two from the list.
Yeah, I do, yeah so I'm to justcall this the list of things
that we should have learned bynow, according to James Whitaker
, Is he an author?

Speaker 1 (12:52):
Like what is he?
Why do I know that name?

Speaker 2 (12:55):
It says he is a three times bestselling author.

Speaker 1 (13:00):
Okay.

Speaker 2 (13:01):
And he's the host of the Win the Day podcast that has
50 million plus views.

Speaker 1 (13:07):
Okay, but what is his book?

Speaker 2 (13:10):
I think it's called Win the Day.

Speaker 1 (13:12):
Oh.

Speaker 2 (13:14):
Let's see.
I don't know.

Speaker 1 (13:17):
Okay.

Speaker 2 (13:18):
I don't know this guy .
Can you write?

Speaker 1 (13:19):
like a really famous personal development book or
something like that.

Speaker 2 (13:25):
I mean Well, he must have.

Speaker 1 (13:26):
He has 50 million.

Speaker 2 (13:27):
That's pretty huge, 50 million listens and reviews
and he says he's a three timesbest selling author.

Speaker 1 (13:39):
So let's see here he has?

Speaker 2 (13:45):
he has a book called grow rich the legacy okay I
guess he's like a law ofattraction yeah, that's what I
was thinking.

Speaker 1 (13:55):
I feel like I know him from that world.
All right, what does he say?

Speaker 2 (14:01):
yeah, anyway, uh, number one is play the long game
.

Speaker 1 (14:09):
Yeah, good.

Speaker 2 (14:11):
You're building relationship capital.
I like that You're developingyour skill by doing.

Speaker 1 (14:16):
Yeah, like that.

Speaker 2 (14:18):
And you're creating a content bank.

Speaker 1 (14:23):
It's true.
Yeah, I think we got that.
We got down, we're doing thatyeah, yeah, the content bank,
definitely, because it's sointeresting.
Like I don't do this prettyever, but I kind of want to go
back and like listen to some ofthe older episodes because, like
there's so many things thatwe've talked about that is like

(14:44):
that are so important.
You know what I mean.
So it is a good little archiveof of content and, like I think,
probably areas that we've been,that we've moved through right
like topics that were reallyimportant to us at that moment,
right, yeah, yeah and momentRight.
Yeah, yeah, and then playing thelong game.

(15:05):
It's so true, um, because weweren't ever really dwelling in
the details of, like eachepisode, like oh, it's not
perfect, or we don't have theperfect topic this week, or you
know, um, or we didn't get asmany downloads, like we're never
really focused on that.
It was more like, how do wejust keep this thing going,
right?

Speaker 2 (15:28):
focused on that.
It was more like how do we justkeep this thing going right?

Speaker 1 (15:30):
yeah, long game, long game, cool yeah, okay, so we
agree with james.

Speaker 2 (15:32):
Yeah, I like that, on that one number two number two
number.
Next thing he learned and we'redoing this is release episodes
consistently yeah that'simportant yeah, we've been super
consistent.
I think we've maybe missed likeone Monday which, like even the

(15:53):
best podcasters in the world,even if they have a certain
consistent podcast postingschedule, it's not like they
never skip a week or anythinglike there's holidays and
there's stuff that happens yeah.
But we've definitely averagedone episode a week.

Speaker 1 (16:11):
Consistently for the last two years.
Right, yeah, and what most ofour listeners probably don't
know and we shared this in thepodcast class that we did the
first three months of ourpodcast you were like not around
, so what we did was we likebanked episodes and you know, I

(16:34):
would edit them and put them up,but we weren't actually
actively podcasting during thattime.

Speaker 2 (16:41):
Yeah, right, that's right, I was off the grid, yeah.

Speaker 1 (16:45):
You're off the grid so it's like possible to do that
you know what I mean and have a, have a co-host, if you're just
like organized.

Speaker 2 (16:54):
Yeah.

Speaker 1 (16:56):
Too.
Yeah, and we were able to stayconsistent, despite you taking
that like kind of hiatus fromwork and life.

Speaker 2 (17:04):
Yeah, because we planned for it and we took
action to make sure that youknow we kept consistent yeah.

Speaker 1 (17:14):
We did a good job handling that.
Yeah, we really did Like when Ilook back now because we were
new podcasters too like it'd bedifferent, like I feel like now
it would be different becausewe've kind of established this
consistency and this routine.
But that was like at thebeginning of us starting the
podcast yeah, right, yeah.

(17:34):
So because you knew when westarted the podcast, you knew
you were going to be taking thatbreak.
So right at the beginning wewere like let's just do two
episodes a week and then we'llbank them yeah, yeah, yeah.

Speaker 2 (17:46):
And we just like we looked at the calendar, we
calculated how many weeks I wasgoing to be away and how many
episodes we would need tomaintain our schedule.
Yeah, good job.

Speaker 1 (17:58):
Good job us yeah we did it.

Speaker 2 (18:00):
Let's see here.
Number three thing on thisguy's list is stay true to the
promise of your show which Ithink we've done you know, here
he talks about like recognizingwhat is the mission or the.
You know the topic or the themeor whatever that you're overall

(18:20):
tackling and, uh, you know,stick to that and we've done
that.
You know, right from thebeginning it's always been about
success as a coach coaching,hypnotherapy, all that good
stuff yeah, the mindset,attitude and strategies of elite
coaching.

Speaker 1 (18:36):
That's what we used to talk about like every start
of every episode.

Speaker 2 (18:39):
Season two forgot about that, forgot about the
intro.
Yeah, yeah, cool Okay.

Speaker 1 (18:50):
Here we go.
This is one that.

Speaker 2 (18:52):
I don't think we're doing.
Number four from James WhitakerIs that who?
It was James Whitaker.
Yeah, use your podcast toconnect with your heroes.
And he says I've had someinteresting people on the Win
the Day podcast.
That's his podcast.

Speaker 1 (19:12):
Yeah.

Speaker 2 (19:12):
Including number one New York Times bestselling
authors, medical experts,special forces operators,
harvard professors, billiondollar founders and more.
Do you know how many times I'vebeen rejected when asking a
guest if they'd like to appearand he says only once?

Speaker 1 (19:29):
Really.

Speaker 2 (19:30):
When I reflect on this statistic, I'm inspired to
aim higher, to find guests whohave more engaging stories,
bigger platforms and betteropportunities for long term
collaboration Wow.

Speaker 1 (19:43):
Is this a goal for us for season five?

Speaker 2 (19:50):
Because we have had zero guests on our podcast.
We've like it's not aninterview podcast, we've never
had guests, but uh, yeah, shouldwe invite, like I don't know
what's the dolly llama um.
Should we invite the?
I don't know mel robbins yeahyeah, should we invite um?

Speaker 1 (20:10):
you know who I would love is um.
I also love teal swan.
Do you know her?
I know of her.

Speaker 2 (20:15):
I don't I haven't like dove into a lot of her
stuff, but I know who she is andI've seen her kind of clips
here and there.

Speaker 1 (20:22):
They seem good yeah, I just listened to her being
interviewed on um what's that by?
You know the guy who's like thebiohacker?
Um, he has a podcast.
I can't think of his name rightnow.
He's like the.
He's basically trying to liveforever.
Do you know that guy?

(20:43):
no, well, maybe I don't know,through biohacking he's got all
kinds of stuff on youtube andhe's been interviewed on like
all kinds of huge shows.
Anyway, she was just recentlyinterviewed on his podcast.
But maybe something to consider.
Maybe we should invite some ofour heroes onto our podcast and

(21:05):
see what happens.

Speaker 2 (21:07):
Yeah, Like Tom Hanks.
Imagine if we could interviewTom Hanks oh wow, yeah, I would
love that.

Speaker 1 (21:14):
That would be cool.

Speaker 2 (21:15):
That would be great.
Or, like Matthew McConaughey,I'm not really into Matthew
McConaughey, I'm sure he'sdelightful, but he's a real
personal development guy Success.

Speaker 1 (21:24):
Yeah, I'm sure he's delightful, but he's a real
personal development guy successyeah, that's true.
I think he'd be interesting totalk to.

Speaker 2 (21:32):
Um yeah, all right, something to think about yeah,
so listeners, if you know TomHanks or Matthew McConaughey,
make sure you send us a DM so wecan link up with them yeah as a
guest.
Cool, okay, let's uh.

Speaker 1 (21:46):
So there's one, and yeah there's on the on this list
that we haven't um, haven'tconsidered number five from
james is build an entire contentmachine.

Speaker 2 (22:01):
And he says uh, we all know that social media is a
linchpin of visibility in thedigital area era.
Okay, but most people have aweak social media presence.
A linchpin of visibility in thedigital era, but most people
have a weak social mediapresence because they don't know
what to post or they post thesame generic crap over and over
and over again, expecting adifferent result.
Kudos to you, james Whitaker,for calling out that behavior.

(22:22):
That is true, a lot of peopledo that.

Speaker 1 (22:26):
Well, that's funny because I was just thinking
about that this morning becauseI haven't posted anything on the
Instagram for the podcast in awhile, partly because I'm just
I'm feeling a little uninspired.
But then I was also thinkingabout, like other people that I
know who have a podcast, whoalso have like a separate
Instagram for the podcast, andit's always like this it's like

(22:47):
sort of like the little socialmedia platform that you forget
about or you're just like oh, Ishould put something on there to
remind people that I have apodcast.
But what is that Like?
Why is that?
Because I feel like no one'spodcast Instagram does well,

(23:09):
Unless it's their primaryplatform.

Speaker 2 (23:12):
Yeah, yeah, it's interesting.

Speaker 1 (23:15):
Yeah, yeah, yeah this point's pretty good here.

Speaker 2 (23:19):
He says this is why the Win the Day podcast now has
millions of views across thevarious social media platforms,
with two videos, and then he'slinked to this one and this one
already surpassing a millionviews each.
That's pretty cool.
And he says I want to reiteratethis point because it's
important this visibility hascome almost exclusively through

(23:40):
content that already exists.
I'm not reinventing the wheel,I'm extracting content from an
existing conversation andpublishing it to the masses,
meaning he's taking clips fromhis podcast recordings and
repurposing it as general socialmedia content.
And he's winning big because ofit.
That's a cool tip, that isthat's something that I was

(24:00):
talking about in um in theengage mastermind I think the
other day where I was talkingabout AI tool.
Yeah, I was.
I mentioned a specific toolthat lets you do that really
easily.
You know the tool is Opus Clip,but that's the tool.
The principle is, you know, ifyou're sharing value in one

(24:20):
context, can you take that, youknow the recording of that and
turn it into valuable contentfor other contexts.
And the example for me is that,like I'm on teaching or
coaching, on group Zoom callsmultiple times a week, every
week, and so the only reason inthe past I didn't take those
recordings and cut them up andmake it into social media

(24:43):
content was because of the laborand or cost involved.
But now, with new ai tools, it'sa lot easier, uh, and so I'm
doing more of it yeah, yeah,that's good cool uh, all right,
that's a great point there, yeahso we could be doing that
better, definitely yeah we couldbe doing that better.

Speaker 1 (25:05):
Uh, we could even use opus take this video right,
exactly, I know that's what I'vebeen thinking about.
I haven't done it yet all right, all right.

Speaker 2 (25:12):
Number six on the list I'm liking this list.

Speaker 1 (25:15):
Are you liking this?
I like this list.
It's a.

Speaker 2 (25:18):
It's a good idea what's something about the
podcast that you didn't like orthat you hated?

Speaker 1 (25:23):
oh yeah, um, I don't know if there's anything that
I've hated.
To be honest, that's a strong,a strong word what's the worst
thing about having a podcast?
yeah, I mean I love the podcast.
I've been very dedicated to thepodcast from the inception.

(25:43):
Um, like, I really wanted tohave a podcast.
So, like, I think for me, theone thing if we're going to, if
we're going to go to hate, um,for a minute, is just the
editing.
Like, the editing is the onething that I don't love, and I
do find that I leave it.

(26:04):
It's one of those things that Ileave to the last minute, and
anything I leave to the lastminute, in my opinion, is
something that I'm like not into.
So I just find the editingboring.
I don't so I wouldn't say I hateit, but I just like I just
think it's boring because I'vegot to like re-listen to the
whole episode.
I got to cut it up.
Sometimes I have to re-listento it again, so you know, and

(26:33):
then, like, I've got to uploadit and write the description.
And AI helps a lot because itkind of gives me something to
work with.
But I would say, out of it,like, if we became big time
podcasters, I'd love to have ateam who's like taking it,
editing it it, adding things toit, creating content, and all I
have to do is like show up andrecord.
That would be my dream yeah

Speaker 2 (26:55):
cool yeah, what about ?

Speaker 1 (26:56):
you, what do you hate ?

Speaker 2 (27:00):
um just all the attention you know uh people
following you down the street,the paparazzi, yeah, you know,
just trying to walk my prizedpet llama down hollywood
boulevard like everybody's.
Like, oh, ryan, can I have anautograph?
Oh, ryan, I pet your prized petllama.
And I'm like, yes, yes, ofcourse you can have both of

(27:23):
those things.
You know um, other than that,though, yeah, I don't, there's
nothing about it that I reallyhate, actually.

Speaker 1 (27:30):
Um, there's very few downsides.

Speaker 2 (27:33):
I mean, like this is it's kind of like the perfect
thing for us, right.
Like when you're a coach that'sactive on social media, you're
kind of like straddling the linebetween entrepreneur and public
figure and like just having apodcast is like right in that
wheelhouse, you know.

Speaker 1 (27:53):
So it just works.
You know, it just makes sense,yeah.

Speaker 2 (27:56):
Yeah, now I want a pet llama.
Are there like mini llamas?
You know how there's like minihorses.
I don't think so, but maybe I'msure that that's something for
the universe to work on like Idon't think you force that to
happen, but if it just likenaturally, organically, sure
starts to happen and I can havea little miniature llama like

(28:19):
here in my office with me, aslong as it's happy like as long
as it's happy I mean, you couldget a goat that is definitely
not the same thing.
Those are two different animalsum all right.

Speaker 1 (28:33):
What's number seven?

Speaker 2 (28:35):
wild animals should be wild.
They shouldn't live in myoffice.
Number seven is spend more timepromoting than creating.
Oh, this is something we couldprobably improve on.
And like um, it's true, like,if you spend, you know, 30
minutes creating a piece ofcontent, some people say you

(28:57):
should spend an hour drivingtraffic to that piece of content
you know, um, if you're goingto go live in your facebook
group, you should start buildinganticipation for that five, two
, three, four, five, ten days inadvance.
Um, so you know.
So james says spend more timepromoting than creating.
He says running a podcast isvery much like having a book the

(29:21):
off.
The author thinks the hard workis over when the book is
written, but seasoned authorsknow that the real work only
begins when, once the book iswritten um that's true.
Hey, it's like yeah think aboutit, it's a lot easier to record
podcast episodes of good qualityand upload them than it is to
like drive massive amounts ofnumbers of people to listen to

(29:42):
them.
Yeah, um, and again, becausewe're playing the long game and
you know, um, we, you know, wedidn't start this podcast with
the goal of, like immediatelymonetizing it to like 10 figures
a year or anything we have aton of effort into promoting,
but it is something we could domore of.

(30:05):
I will, I think, yeahdefinitely I think we should.

Speaker 1 (30:09):
Now that we're at the hundred episode mark and we're
in like the triple digits as wecontinue, you know what I mean.
I think that it needs to becomea goal for sure well, there's a
couple of tips here from jamesokay, what are they?

Speaker 2 (30:25):
I think like we started going through this list,
like both of us being like who?
Is this james guy and as we'relike this guy seems to know what
he's talking about.

Speaker 1 (30:33):
This james whitaker I like him, yeah, yeah anyways,
should I buy all his books?

Speaker 2 (30:38):
should we invite him to be on our podcast?

Speaker 1 (30:41):
I was just going to say holy jumping, uh, anyways.

Speaker 2 (30:47):
All right, now that I've said that, like all our
listeners are going to invitehim and he's going to be like
unindated.

Speaker 1 (30:53):
I hope so.
Invites to be on podcasts Umwhat's his number one tip for uh
in for uh promoting?

Speaker 2 (31:01):
Well, his podcast seems to be an interview style
podcast.
So well, his podcast seems tobe an interview style podcast.
So, um, he's talking about, youknow, making a strong
connection with your guest, um,getting them to share their
episode with their mailing list.
Yeah, that's a big tip, that'ssomething that, again, we
haven't started having podcastguests yet, but we need to.

(31:24):
We gotta have gotta bring tinatina she's gonna be our first
guest.
She's gonna be our first guest.

Speaker 1 (31:31):
Tina, tina, if you're listening yeah you're gonna be
our first guest yes tina h butthis is the thing when we have a
guest, because what people?
I mean, I think we've alludedto this before, but, like, the
one cool thing about our podcastthat I like is we don't plan
the episodes, so we just likeget on a zoom call and decide
what we're going to talk about.

(31:52):
I mean, we do some minimalplanning, right, yeah, and so
the reason why we haven't had aguest is because they have to
get into this weird podcastworld with us where we're like,
hey, what do you want to talk?
About yeah so you have to feelcomfortable um, just kind of
flying by the seat of your pantsif you're going to be a guest

(32:13):
on our podcast yeah, yeah, youhave to be.

Speaker 2 (32:17):
Yeah, yeah, um cool, okay.
So tip b is take the mostengaging moments from each
podcast episode and publish themas clips on TikTok, instagram
reels, facebook reels andYouTube.

Speaker 1 (32:32):
Yeah, well, we do that.

Speaker 2 (32:33):
Yeah, we kind of do that and we'll do more.
Now that we have like Opus, wecan probably do more of that.
Yeah, tip C is create.
This is something that I neverwould have thought to do on my
own and I still don't know.
Let's see it says create a qrcode and make sure it's
displayed prominently whereveryou have an opportunity to be of

(32:54):
service to people in a largegathering, for example, at a
speaking event.
This will allow people to openthe camera app on their phone,
scan your qr code and subscribeto your podcast on the spot oh,
I love that, I love that that'skind of cool when you're at
hypno thoughts I should justspeaking at hypno thoughts I

(33:18):
should connect with somebodythat lives in vegas and like
have a giant placard of a qrcode shipped to their home.
So that's ready when I arrivein Vegas and I'll just walk
around with it, Like you know,those sandwich boards.

Speaker 1 (33:33):
Yeah, you can just wear that.

Speaker 2 (33:36):
Yeah, yeah, I can be wearing just like, cause it's
Vegas, it's hot.
I'll wear just like a bathingsuit and a tank top like a since
later from saved by the bell,and I'll have a sandwich board
with a qr code for our podcastand I'll just walk around the
casino.
Not even hypno thoughts.
I'll go right out there to thecrowd, yeah, um, okay, so watch

(34:00):
for that.
People who are going to be athypno thoughts anyways.
So, but the qr code thing,that's actually a good idea,
that's a good idea.

Speaker 1 (34:05):
I like that.

Speaker 2 (34:08):
Number last for the tips is link to it in your
social media bio and throughembedded players on your website
.

Speaker 1 (34:18):
I have that on my website.

Speaker 2 (34:19):
Do you that's?

Speaker 1 (34:20):
cool yeah.

Speaker 2 (34:22):
He says your audience is not going to magically
discover you until you put inthe work.

Speaker 1 (34:27):
Yeah, it's true.

Speaker 2 (34:28):
Excuse me, mr Law of Attraction, maybe they will if I
just focus on that, put it outthere.
Yeah, no, I'm just teasing.
All right, james, we're down tolike the last three tips, not
tips, these are not tips.
These are like things helearned, but I guess they're
tips also.
Um, do you have a favoriteepisode?

Speaker 1 (34:51):
Oh, you said the words like uh, inner yeah when
you were a kid the child whenyou were a kid.
Yeah, I liked that episode.

Speaker 2 (35:00):
I'm wasting traps that new coaches ought to avoid.
That was a cool episode.

Speaker 1 (35:06):
Yeah, I don't remember that one.
Do you want?

Speaker 2 (35:08):
to listen to the full thing in its entirety right now
as part of this episode.
It's 35 minutes long.

Speaker 1 (35:14):
The other one I liked too was do you remember we did
an episode where I talked abouthow much I don't like my fear of
going on cruises?

Speaker 2 (35:23):
Yeah.

Speaker 1 (35:24):
That was a good episode.
That was a good.
That was a good that was seasonone.

Speaker 2 (35:29):
I think was it season one, that was like early.

Speaker 1 (35:31):
Yeah, I liked that episode and you like you coached
me through um my fear and we wediscovered that it's not that I
was afraid to go on a cruise,but I just don't like them and I
was afraid to tell people thatI don't like them.

Speaker 2 (35:45):
I think and I think it also had to do with like
being stuck somewhere yeah withlike and if you're bored like if
you yeah, like if you werebored or you know, not enjoying
it, you'd have no escape.

Speaker 1 (36:05):
Yeah.

Speaker 2 (36:06):
Right, Like I think, yeah, that was a good episode.
I don't remember what thatepisode was called.
Yeah, I don't either, but Wasit Seven Fears you Must Overcome
to Be Successful?
Was it part of that?

Speaker 1 (36:17):
episode?
I don't know.

Speaker 2 (36:21):
No, it wasn't that one.
Yeah, I don't know, was it 20?

Speaker 1 (36:23):
questions.
It was a fear in disguise.

Speaker 2 (36:27):
Season 1, episode 16 oh okay, season 1, episode 16
was a fear anyways, all right.
Tip number eight from jameswhittaker, or thing he learned
after 100 episodes um, this isdefinitely something that we do
focus on continual improvement.
He says you're starting to getan idea of what I mean by

(36:49):
continual improvement by thispoint, aren't you?
And to make it even clearer,with every episode I publish, I
think, what can I do to revisethe entire process so that
episodes can be published fasterand the quality can get better?
I think that happensorganically.

Speaker 1 (37:07):
Yeah, I do too.

Speaker 2 (37:09):
But I think it has for us.
Certainly, the quality hasgotten better, the smoothness.

Speaker 1 (37:13):
Yeah.

Speaker 2 (37:15):
I don't know how much faster the publishing has got,
because we tend to like ourpodcast episodes are 30 minutes
ish, but our podcast recordingmeetings are wind up being like
two hours because, like, we showup, we chit, chat for a an
extended period, then we record.

(37:37):
But that's fine, right, that'snot really a problem.

Speaker 1 (37:39):
Yeah, definitely on my end.
The editing has gotten a lottighter, like it's, it's.
It used to take me longer, butnow I've got a system and it's
just like I'm, it's easy.
Like I feel like if we went tolike two episodes a week, that
would be.
That would become quite a lotof work.

Speaker 2 (37:59):
Yeah, oh, we don't need to do that.

Speaker 1 (38:02):
No.

Speaker 2 (38:03):
Again, this one doesn't really apply to us
because we're not an interviewpodcast, but number nine is
promote your guest, he says themost frustrating part about this
one is that you've done thehard work to get the industry
expert on your show but yousabotage the connection by
making it all about you.
The truth is that if you'reinviting someone onto your show,
it should be about them, notyou.

(38:23):
You I agree with him there.
I you know, I've interviewed alot of people, not on a podcast
context, but in social media andother contexts, and really you
need to make the subject of theinterview.

Speaker 1 (38:35):
Yeah, totally.

Speaker 2 (38:36):
For sure.
Yeah, so he says he quotesKeith Ferrazzi, who said invite
them into their mission.
If you do that, you'llinevitably find common ground,
which will strengthen therelationship further.
Stop talking about yourself somuch I guess you're interviewing

(38:57):
somebody and focus on theirjourney.
Yeah, I mean again isn't thatcommon sense?
Maybe, maybe not.

Speaker 1 (39:05):
Maybe not again.
Isn't that common sense?

Speaker 2 (39:06):
maybe, maybe not, maybe not.
You know, I think I've.
You know, in addition tointerviewing lots of people many
times, I've also been beinginterviewed many times and there
is definitely, like, a range ofpeople who like really make
have made it 100 about me.
It's been more of a balancebetween them sharing and, um,

(39:27):
myself sharing.
And then there has been the oddinterview here and there where
it was very clear that, like,the person hosting the interview
was really committed to sharingabout their agenda and their
and their journey, even thoughthey were interviewing somebody
else.
And I'm not faulting them forthat.
I guess it faulting them forthat, I guess it's just a

(39:47):
different style yeah.
But those do kind of stick outin my memory as being like a
little off, yeah, or justdifferent than how I would do
things.
I guess you might say yeah.
Like anytime I've beeninterviewed, it's been all about
me.

Speaker 1 (40:04):
Yeah, you know, like they may do a little intro or
something like that.

Speaker 2 (40:08):
but by the way, for those of you that are, I want to
give credit where credit's due.
This article that I'm gettingthese 10 lessons from James
Whitaker from is called 10lessons from 100 podcast
episodes, and it was publishedby him On LinkedIn.
So I'm sure if you Google hisname and the last name is

(40:29):
W-H-I-T-T-A-K-E-R and that title, I'm sure you will find this
article If you want to read thefull thing, number.
Last Thing he learned fromdoing his first 100 episodes Is
look at the bigger picture.
He says with every episode, I'mcalibrating what my audience

(40:50):
needs to know and what I enjoylearning about, and I guess he's
using that to and he goes intomore detail here but he's using
that to inform the direction ofthe podcast, which I think is a
great idea, and that's somethingthat we've tried to, that we've
done.
Yeah, I think we a great ideaand that's something that we've
tried to, that we've done.

Speaker 1 (41:06):
Yeah, yeah, we do our best to do that Like it's a mix
right Between teaching, I think, and then like sharing our
opinion and stories, but it'salways with the intention of,
you know, our listeners takingsomething away at the end of the
episode.
So I hope that this has beenhelpful for people to.

(41:30):
You know, cause you can applythis to not just podcasting, but
your social media content oryour business or, you know, any
kind of project you're workingon.
I think all of these, thesekind of lessons learned, can be
applied.

Speaker 2 (41:49):
Yeah, certainly yeah.
Yeah, some great lessons inthere.
That was fun and some goodinsight right.
Like good insight.

Speaker 1 (41:59):
Yeah, I think there's a couple of things here that we
can take away from it, onebeing maybe it's time to you
know, explore interviewing.
Yeah, yeah and number two,we've got to do a better job at
promoting.
You know what I mean justmoving the needle a little bit
more to get more peoplelistening yeah, yeah, there you

(42:21):
go how about that?
And part of that can beachieved through interviewing,
right?
Because then those people willhelp spread the word.

Speaker 2 (42:32):
Yeah.

Speaker 1 (42:33):
To people who may otherwise have not, you know,
listened to our not our website,our podcast.

Speaker 2 (42:41):
Yeah, definitely yeah .
Any other reflections on the100th episode before we wrap it
up?

Speaker 1 (42:50):
I don't think so, Just like I'm proud of us.

Speaker 2 (42:54):
I know.

Speaker 1 (42:55):
I think it's cool.
100 episodes, 100 episodesPretty cool.

Speaker 2 (43:01):
Officially 100.

Speaker 1 (43:02):
Yeah, it's quite an achievement when you consider
how much consistency andcommitment it requires to hit
100 episodes yeah, and I'm justkind of like happy that you know
we've achieved that and it'sreally not felt like a ton of
effort yeah, yeah, yeah, I dowant to thank you.

Speaker 2 (43:25):
I don't want to, you know, definitely give credit
where credit's due.
It was your idea to start thepodcast.
You know you invited me to joinyou on this journey.
You do a ton of work behind thescenes to make this podcast
work and flow the way it has andI really, really appreciate
that and I think both myself andour audience, you know, owes
you a debt of gratitude forreally being the driving force

(43:48):
behind the no excuses coachingpodcast.
So thank you, alana banks, forfor that.
My, you know I have nothing butgratitude to you for that thank
you, yeah, and you're welcomeyou bet cool, it's a pleasure
yeah, so, that being said, uh, Iguess that's it for now I guess

(44:08):
that's, it yeah, we'll see youon the comparatively much less
important 101st episode,everyone yeah, and like I guess
here's to 200 yeah, that was itis it gonna take.

Speaker 1 (44:24):
It's gonna be like two years before we're at 200,
though, because it took us twoyears to get to 100, because we
do one a week.

Speaker 2 (44:32):
Yes, it's gonna be a while for the next, like big
mile.
Well, 150 will be like amilestone true, okay yeah, yeah,
cool okay all right.

Speaker 1 (44:42):
Well, that's it so follow us at um.
It's the no excuses podcast onInstagram.

Speaker 2 (44:49):
Yeah.

Speaker 1 (44:49):
Now that we're promoting, and share it with
your friends and subscribe.

Speaker 2 (44:54):
And write a review.
Five stars, all that good stuff.

Speaker 1 (44:57):
All of that.

Speaker 2 (44:58):
Okay.

Speaker 1 (44:58):
All right.
Bye everyone Bye.
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