January 7, 2024 • 46 mins
Prepare to have your coaching playbook revolutionized as we go through the seven reasons why 2024 will be totally different for coaches. Where adaptation is king, and client expectations reign supreme.
We're not just creating followings; we're cultivating communities that thrive on shared values and genuine engagement, where true success lies for coaches in the digital age.
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Episode Transcript
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Speaker 1 (00:00):
Things are just different.
Alana Banks.
Speaker 2 (00:05):
Mm-hmm.
Speaker 1 (00:06):
They're more different than ever before.
Have you noticed that?
Speaker 2 (00:10):
I have.
Yeah, I've really noticed it,especially in the coaching
industry.
Speaker 1 (00:15):
So darn different.
And if people don't adapt,what's going to happen?
What will happen to those whorefuse to adapt to the future?
That's here now.
Speaker 2 (00:31):
Well, you're going to get left behind, aren't you?
Speaker 1 (00:33):
You're going to get left behind listeners if you
don't adapt to the future.
That's here now.
Why 2024 is and will be totallydifferent for coaches Is the
name of today's episode probably.
Speaker 2 (00:53):
Yeah, lots to talk about.
Speaker 1 (00:55):
This is a good topic, yeah.
Speaker 2 (00:58):
I'm excited too, because, you know, what I'm
noticing is like 2024 is an uplevel for everyone and
everything, not just coaches,but just like everything.
Do you feel that Everything'sdifferent?
Speaker 1 (01:13):
Everything, I wasn't kidding.
Yeah, it's all different.
A lot of it's better, some ofit's worse.
Speaker 2 (01:18):
Yeah, it's a lot better.
Humans period are changing andhave up leveled.
It's like they know more.
They expect more.
They're smart.
It seems like they're smarter.
Speaker 1 (01:39):
Yeah, the standard issue.
You just pick up a human offthis Earth planet today versus
20 years ago, just a standardaverage stock factories, human
they know how to do stuff thatpeople didn't know how to do
(02:00):
before.
Nothing against the people ofthe past is just because mainly
because technology has advancedand the dissemination of
information is more efficientthan it was yeah so things are
different, things are different.
Speaker 2 (02:17):
So, let's get into this list.
Let's start talking.
Speaker 1 (02:20):
Let's start talking about it.
So, as a reminder, this list iswhy 2024 is going to be, and is
now, totally different forcoaches.
This is the no Excuses coachingpodcast, so we could talk about
why 2024 is going to bedifferent for restaurant tours
because it will be, yeah, butwe're going to focus on coaches.
Speaker 2 (02:40):
Yeah, and when we're talking about coaches, we're
talking about life coaches,business coaches.
You know, not basketballnecessarily, maybe, maybe.
Speaker 1 (02:51):
But not like you know yeah.
Life coaches, business coaches,to a large degree
hypnotherapists and hypnotists,although I want to again
acknowledge that a personrunning a hypnosis business is
doing somewhat differentactivities than a person running
a coaching business in manycases.
But anyways these areeverything that we're going to
(03:12):
go through today is going toapply to a pretty broad spectrum
Anybody in the coaching and oronline therapies, sort of
businesses.
Speaker 2 (03:22):
Yeah, and we've got seven items on this list, so we
got to like.
Speaker 1 (03:27):
That's seven.
Speaker 2 (03:28):
Yeah.
Speaker 1 (03:28):
We got a lot.
Speaker 2 (03:29):
We got a lot.
Speaker 1 (03:31):
Should we put a time limit on each of the seven?
Speaker 2 (03:34):
I don't know.
I'm thinking like well, we havelike half an hour basically.
Speaker 1 (03:40):
Yeah, so three or four minutes per.
Per item or point Cool.
Okay, let's get into it.
No.
Speaker 2 (03:52):
Number one is vetting and buying criteria are
changing, so the way people,like consumers of coaching, are
going about purchasing Coachingor programs or trainings or
whatever it might be, haschanged because there's just so
much more information out there.
There's also like, as we weresaying at the top of the episode
(04:13):
, it's just like this, this uplevel, this expectation too, of
what they're looking for.
Speaker 1 (04:22):
Yeah, so this has really evolved in the last few
years and it's going to continueto evolve through 2024.
The you know and coaching, ofcourse, is a luxury service.
It's a high ticket service inmany cases, maybe most cases and
the way people make a buyingdecision is based on their own
personal criteria.
What do they need to know?
What information do they needto have?
(04:43):
What do they need to see orhear or feel such that they can
make a decision to invest insomething?
And the answer to you know whatis the average person's buying
criteria for coaching or onlineservices like this?
It's changed, it's evolved.
People are searching forinformation in new ways, their
(05:03):
vetting potential mentors andtrainers and coaches in new ways
, and if you don't understandthat and respect those ways,
it's you're going to make it avery easy decision to not buy
from you Potential.
Yeah.
Speaker 2 (05:20):
And I think too I think we've done an episode on
this before but there's kind oflike a few key things that you
really need to be hitting as acoach or service provider that
are just non-negotiable now,yeah, which is like we're not
going to go into a lot of detailbecause I think we've talked
about this before, but it's likehaving a social media presence,
(05:41):
having a website, maybe havinga podcast or a YouTube channel,
being visible online, is anon-negotiable now for coaches.
You need to be, you need toplay the game.
Yeah.
And be there.
Yeah.
If you're not, then you'regoing to get left behind.
Speaker 1 (06:00):
Yeah, so many coaches and hypnotherapists and folks
have messaged me in the lastyear saying I don't know what
happened in 2023.
All of a sudden, I stoppedgetting new clients, or I'm
getting half what I used to, andyou know, and these are people
who were successfully attractingclients for years before.
And the answer is you didn'tevolve to the changing needs of
(06:23):
the consumer.
Speaker 2 (06:25):
Yeah, and especially now too, like, as younger people
are going to be looking forcoaches.
So those that are in their,like, you know, 20s, 30s,
they've grown up with, you know,social media.
They've grown up with that and,like, social media is the first
place that they go.
So if you don't have a presencethere, then, like you kind of
don't exist to them.
Yeah Right, it's true, it'strue.
(06:50):
So you want to be where yourcustomers are and a lot of the
time, those that's on socialmedia and they're and the thing
is is like these are reallysuccessful people that you're
speaking of.
You know, I'm sure they'reamazing, I'm sure they get
amazing results for theirclients.
But the people who are maybe abit younger than them or are
newer in the industry have asocial media presence and are
(07:12):
getting in front of the peoplewho you know they want to be
more popular and they look morelegit, even though they may be
newer and may not be getting theresults you're getting.
You know those people areraking in the cash that you
could be getting and they'remaybe half as good as you.
Yeah, but, because they'reamazing on social media or have
(07:34):
a YouTube channel or whatever.
They're cashing in on all thisbusiness.
Speaker 1 (07:40):
Because they understand how people are making
buying decisions in 2023 and2024.
Yeah, so that's point numberone.
The thing that's going to bedifferent is the way people are
researching and vettingpotential coaches, and this one
is kind of a theme throughoutmost of what we're going to talk
about today.
So if it doesn't make totalsense yet, stick it out through
(08:06):
the end of this episode.
It's going to make a lot moresense.
Speaker 2 (08:08):
Yeah, I would say this point is actually the
umbrella of what we're going totalk about now through the rest
of this list.
Speaker 1 (08:17):
Yeah, Actually, it sets a really good tone for the
remainder of the seven points.
Cool, Okay.
Number next is number two, andit is that podcasts are
essential in 2024.
And I put in brackets on thissort of joint note file that
Alana and I have they're likethe new search engine.
(08:41):
Okay, Now, essential.
I mean, we'll have to put agrain of salt on this.
We're not going to go out andsay anybody who doesn't have a
podcast in 2024 is going to gobankrupt, but we're at the point
where they're so easy to do soeasy to do, it's so easy to make
a good quality podcast with alittle bit of common sense and a
(09:01):
little bit of effort thatthere's not really a good reason
anymore not to have it.
And when we think about theplaces that people search for
answers and information and doresearch in 2023, yes, of course
, Google is one of them, andthat's becoming kind of less and
less.
Another huge place where peoplesearch for answers is Reddit,
(09:27):
which is something we havetalked about a lot on this
podcast.
Yet maybe we will.
Youtube, by the way, is one ofthe biggest and most heavily
used search engines in the worldand, again, if you don't have a
YouTube presence.
If your potential client issearching to vet you on YouTube,
well, okay, that's a no.
And we're at the point nowwhere and Alana and I were
(09:49):
talking before we hit recordthat that podcast search in
Spotify or that podcast searchin Apple Podcasts or wherever
your preferred podcast platformis, is a place that people are
going to look for answers and doresearch and vet you
potentially and I was tellingAlana, I recently hired a very
(10:10):
high level coach, actually teamof coaches to help me with some
stuff I've got going on in mybusiness, and one of the places
I went to to do my research whenmaking my buying decision was
my podcast search engine, notjust to see if they had their
own podcast, but to find anyepisodes of other people's
podcasts that maybe thisorganization had been a part of
(10:31):
or interviewed on whatever.
It's a big.
It was a big part of my youknow vetting process.
So yeah, well, because that'swhat that is.
Speaker 2 (10:41):
Yeah, well, it is establishes authority to write.
So, for example, maybe youdon't want to have a podcast,
okay, fair enough.
But if you don't want to have apodcast, then you need to, as a
coach, do your best to getinterviewed on as many other
podcasts as possible.
That could be another angle todo this Because, like, as you
(11:04):
said, you may be searching forthat person that you're
potentially wanting to work withand it gives you like authority
, it gives you like kind of likeleadership vibes, it gives you
like exposure.
It's kind of just like oh okay,so this person is a legit coach
.
Yeah Right, they have a podcast, they've been interviewed on a
(11:26):
bunch of podcasts.
And the other thing, too, thatI've really noticed as a trend
with you know, some of thebigger coaches out there is now
they're doing a lot of coachinglike on their podcast.
So and this is something that Ido with a lot of my clients
because I have another podcastcalled Cracked Open, where I
(11:46):
post all of my like hypnosisrecordings, and so if I'm in a
session with someone, or if I'mon a discovery call with someone
or I'm just like cruisingaround social media, I can then
say, oh, by the way, I've gotthis episode that you should
listen to and I just send themthe link to my podcast, or I
(12:08):
send them a link to an episodeon this podcast, so it's a great
way to like introduce someoneto your style, to your
personality, to your coaching,and you can like kind of put it
in as just even like yourstrategy for when you're working
with clients.
Speaker 1 (12:28):
Yeah, Just for fun, because you kind of triggered
this in my mind, Alan.
It makes this sort of authoritythat you can establish by being
active in the podcast scene.
I just Googled Ryan Montespodcast and 600,000 results come
back for that and the entirefirst page is links to our
(12:50):
podcast, various episodes thatwe've done.
But also, you know, LaurieHammond's podcast comes up.
The famous Laurie Hammondbecause I forgot, but I was
interviewed on her podcast sometime ago and you know, in my
name with the word podcast,brings up all these results from
(13:11):
all these different reaches ofthe internet.
And so you know somebody was apotential client of mine or was
looking to join my new trainingprogram or something, and they
did this search.
That looks pretty good, yeah,and it's pretty good.
Speaker 2 (13:26):
It shows you're active too, right, yeah, and you
know, sometimes you may hearabout this coach and you do a
search and like it's oldinformation.
But if you've got a podcast,then it's active.
If you're on social media, it'sactive, like it's just like
okay, you're on the scene, youknow what's going on.
Yeah Well, I did an event justbefore Christmas a palm reading
(13:51):
event, a corporate gig and thewoman who hired me was listening
to a podcast after she'd hiredme and I happened to be
interviewed on it, and so sheemailed me and she was like, oh
wow, I didn't know that you weredoing all this other stuff.
I thought you were just a palmreader and I was like, oh no, I
do all kinds of things, so younever know who's going to be
listening.
(14:11):
Right.
Speaker 1 (14:13):
Yeah, okay.
So there you go.
So number two on the list waspodcasts are again grain of salt
, but essential.
Yeah, think of the podcastsearch like a new search engine
and don't you want to be?
And it's a big one, don't youwant to be on the?
You know, have results come upwhen people try to find you on
this search engine ororganically find you.
Speaker 2 (14:33):
Okay, yeah, Cool.
I mean maybe that's like a likea masterclass for some people,
Like maybe does anyone want toknow how do you start a podcast.
Yeah.
Speaker 1 (14:45):
Yeah, give me an idea for something We'll talk later.
Speaker 2 (14:50):
Cool All right.
We're exceeding our threeminute limit on your podcast.
Speaker 1 (14:56):
We're exceeding our three minute limit on each of
these points by like tripping.
Speaker 2 (14:58):
It's okay.
No, we're doing okay, we'redoing okay.
Speaker 1 (15:01):
Yeah, number.
Next, number three Ah, yes,this one I wrote.
Perfection is now kind ofrequired, okay, so for years
I've been saying perfection notrequired, perfection not
required, don't be a, you don'tneed to be a perfectionist.
It's a bad idea to be aperfectionist when it comes to
marketing yourself and coaching,and you know what.
All of that's still pretty muchtrue.
(15:22):
You don't need perfectionreally isn't required, and you
don't need to be a perfectionistand you shouldn't be a
perfectionist.
But what I mean by this, when Isay perfection is now kind of
required, is that you can nolonger can get away with being
lazy or having mediocre qualitycontent or making just these
(15:43):
obvious, simple mistakes inmarketing yourself that you
could get away with a couple ofyears ago.
And again, lanna and I weretalking about this before we hit
record.
It's that just the generalunderstanding and skill of
online content creation acrossall people, like the general
(16:04):
skill of an average human toproduce content online, has
dramatically increased in thelast few years, to the point
that in, let's say, canada andthe country that we're in,
almost everybody has a devicethat they carry around with them
everywhere that is capable ofrecording higher resolution,
(16:28):
high quality audio, beautifulquality video content in a
matter of seconds that they caninstantly upload to the internet
and have beautiful, clear,crisp, high quality content
online, and when that issomething that any Joe Schmo off
the street can do.
You as a professional businessperson, as a professional
(16:51):
marketer who's trying to sellsomething online, you can't
afford to have bad lighting,crummy videos, inaudible audio,
ugly graphics forgive the term,but ugly graphics bad fonts.
That stuff is not going to flyanymore.
Speaker 2 (17:10):
So no, it's not and, like you said, you don't have to
be perfect.
It's not like you have to do avideo and have it scripted and
get your makeup done and perfecthair and all that stuff.
That's not what we're talkingabout when we're saying
perfection is required.
It's more these subtle things,these subtle pieces of criteria
(17:34):
that need to be checked that arerequired now and you can't
really get away with it.
Like you said good lighting,good sound, good visual.
We know as a society how tofilm good video content now.
There's so much informationabout that out there, so don't
ignore it.
Learn.
Speaker 1 (17:54):
Yeah, if my eight-year-old niece on a
three-year-old hand-me-down iPadcan make better content than
you, an adult business owner, ismaking content on social media.
If that's what's happening, yougot to up your game.
Speaker 2 (18:10):
Yeah Well, just like I was saying at the beginning,
it's like these younger coachesthat are coming in who have had
social media and have been onsocial media since they were
born.
Pretty much that's who you'recompeting with, If you're an
older kind of therapist or coachor whatever.
Speaker 1 (18:29):
Yeah, and part of this is eliminating the limiting
belief that it's hard to makegood quality content.
It's really not.
No, it's like.
Steve Jobs and a lot of reallyintelligent, hardworking people
created technology that makes itsuper easy for you to get your
message out to the world, and ina way that is highly palatable.
Yeah, so use the tools that areout there, exert some effort to
(18:53):
learn how to use them, and yourlife will just be so much
easier and better.
Speaker 2 (18:59):
Yeah Well, even this morning I filmed a reel in my
car great lighting, right,360-degree lighting.
Speaker 1 (19:08):
Car lighting is so good.
Speaker 2 (19:09):
Using my iPhone, which is a great camera, right,
I posted that just a few hoursago and it's already got over
5,000 views.
Yeah, right.
Yeah, so that's not perfection.
Right, I was in my car, I wason my way to the mall, I was
parked, not driving.
Yeah.
But you know, I hit somespecific.
(19:31):
You know checkpoints, yeah,that's it.
Speaker 1 (19:38):
Yeah, so that's it.
So again, you know it's atongue-in-cheek thing to say
perfection is now kind ofrequired, because certainly
perfection is not required.
But the message here is youknow also, you can't be lazy,
you can't get away with, youknow, mediocre quality output,
the way we could, you know, afew years ago, yeah, the bar for
(19:59):
quality is higher.
Speaker 2 (20:01):
Yeah, the competition is fierce.
Speaker 1 (20:04):
I wouldn't even necessarily say it's because of
competition, specificallybecause, like, if I'm going to
look at a coach's piece ofcontent and I'm considering
hiring them or not, I don't needto compare their content to
somebody else's to know whetherit's acceptable or not.
I'm going to look at itpotentially in isolation, I'm
going to look at it objectively,but I know if somebody has
(20:25):
taken the time to learn how toeffectively market themselves or
not.
Yeah.
Right and the rest of theconsumers, maybe not consciously
but unconsciously, can tell thedifference.
Speaker 2 (20:38):
Yeah, right.
Speaker 1 (20:39):
Yeah, and also there is competition out there.
In addition to that, there iscompetition out there, and if
you offer a service that'ssimilar to other people, but
they're more polished in the waythey present it than you are,
well it's not going to work inyour favor.
Speaker 2 (20:56):
Yeah, it's true.
Okay, let's move to the nextone, number four Proximity is
everything.
Speaker 1 (21:07):
This is a good one.
Speaker 2 (21:08):
This is important.
Speaker 1 (21:09):
Yeah.
So proximity means proximitybetween your clients and you.
You can dramatically influencepeople's perception of you by
how you control and leverage theproximity that's available to
you.
And spoiler alert the closerthe proximity, the more you
(21:34):
should be charging.
Right, you're going to have aone-to-one program where you
know if you're going to join upwith the Ryan Montes sleep on my
couch container that Iannounced on the a couple of
weeks ago on the podcast, whereit's very close proximity.
You sleep on my couch, you makeme breakfast in the morning,
you tuck me into my bed at night, you know, whatever.
(21:56):
No, this is made up, but it's,for example, but that's a high
ticket because it's a highproximity program, right.
And then, if you know, ifyou're listening to the podcast,
the podcast is free.
It's pretty much one-waycommunication where we talk, you
find folks listen.
That's a much you know.
(22:17):
Further proximity and the priceis because, commiserate with
that, right, it's free, yeah,yeah.
So you know, these days it'snot about charging again and
this is something Atlanta wassaying before we hopped on the
recording it's not aboutcharging for the information.
It's about charging for theproximity, the supervision, the
accountability, the handholding.
(22:38):
Yeah, thoughts.
Speaker 2 (22:41):
Well, yeah, I mean that's what people are going to
be paying for as we move forward, because there's just so much
information out there.
You can't nail it in as a coachanymore by, you know, having a
like a one-day intensive, whereyou just give the person a
roadmap or a blueprint or likeyou know how to do this thing.
It's like great, give them thatinformation.
But what they're going to bepaying for is the implementation
(23:03):
.
Yeah Right, it's thehandholding, it's the like
holding you accountable.
Okay, you said you were goingto do this on this day.
Did you do it?
Kind of text message firstthing in the morning.
Yeah Right, like that's where Ifeel like coaching is moving
towards now and that's whatpeople are expecting, especially
from these higher ticketcontainers.
Yeah.
And because, like you can goonline and get a blueprint on
(23:25):
how to run a retreat, forexample, you know, but I want
someone that's going to hold meaccountable.
Speaker 1 (23:33):
Yeah, don't be in 2024.
This is, I guess, a bit of aside note, but in 2024, don't be
one of these people that'strying to charge implementation
and accountability pricing forinformation packages.
It's not going to work in yourfavor, yeah.
Speaker 2 (23:50):
And it may.
It may work in your favor, butyou may have to.
Speaker 1 (23:54):
It better be real good information then.
Speaker 2 (23:57):
It better be real, good information and you may
have a very unhappy client bythe end of it.
Yeah.
Right yeah, because they'llfeel like they didn't get
actually what they paid for.
Speaker 1 (24:08):
Yeah, yeah, I think we got that one Proximity.
So you know, basically, thecloser the proximity, the higher
the price, and that makes senseand that's going to be more
important and more emphasized in2024.
Speaker 2 (24:20):
And I think that's where your efforts want to be
concentrated too.
It's like, of course, creatingcontent is super important.
Having your email, doing yoursocial media content, having
your podcast, all that stuff isa priority, and then the other
priority is the high proximitywork that you're going to be
doing with your clients.
Speaker 1 (24:40):
Yeah, and the high proximity work is also where you
get a lot of the data to betterserve all of your clients and
create your content.
Speaker 2 (24:50):
Right yeah.
Speaker 1 (24:51):
Totally.
Your close proximity clientsare the boots on the ground who
are facing the challenges thatyou help people overcome.
So you have to, you know,really listen to what they're
saying to you and consider whatthey're coming up against,
because, yeah, probably you'vealready overcome the challenges
that your clients are overcoming.
But remember, this is anevolving world and the world is
(25:12):
evolving quickly and so you know, just because you figured out
how to overcome a challenge whenit was your turn doesn't mean
it's going to be exactly thesame for your current clients
and your future clients, and youwant to be listening to the
data that's coming in throughthem so you can better serve
them and be dynamic and adjustto their needs and better cater
to your future clients, but alsoturn that into potentially into
(25:33):
messaging 100% Like have itopen, you know on your notes,
right, Like when you're in aone-on-one situation, maybe when
you're done, like write down inyour notes like oh, these are
good opportunities for creatingcontent, like whatever you talk
about that day.
Yeah, number next is number five.
Speaker 2 (25:54):
Yeah, number five.
Speaker 1 (25:56):
Oh, this is a fun one .
This is a ruffle some feathers.
One potentially PotentiallyNumber five is use artificial
intelligence.
Gorsh darn it, but don't abuseit.
Speaker 2 (26:13):
Mm-hmm.
Yeah, so we did.
I believe we did multipleepisodes about artificial
intelligence.
Maybe We've done a lot ofepisodes, I know, but I know we
went pretty hard on AI for a bit, so go back and listen to those
episodes, for sure.
(26:34):
But you know, a lot of coachesare using their AI for content
creation, which is great, andyou can't abuse it.
As it says in this note Like,use it, but don't abuse it.
Like, maybe use it to generateideas, but don't use it to
actually write all of yourcontent, because it's becoming
more and more obvious now whenpeople are, you know, just
copying and pasting, yeah, butalso you can use artificial
(27:00):
intelligence to collect data anddo research and collect
information about your niche, oryou know the specific person
that you're targeting.
You can put prompts into AI tolike get really interesting
information about, like, whatare they?
Like, what are they wearing,what are they shopping?
Right, like, what books arethey reading?
(27:22):
And then you can use that inyour content too, because then
that's how you're creatingcontent, where people are like,
wow, it feels like she's talkingdirectly to me and that's what
we want, right?
We want that connection, whichis coming up later in the list
too.
Yeah.
Speaker 1 (27:40):
So in its present form.
You know, we have lots ofdifferent ways of utilizing AI
right now.
The biggest and the mostpopular one, I think, is chat
GPT.
At the moment, In its presentform, I really like AI as like
an administrative assistantright.
Like Atlanta says, for you know,crunching data for
(28:00):
brainstorming ideas, maybe evenmaking drafts of content.
I don't like handing over, likethe reins of content creation
to AI, which is where you know,and I see it manifest in two
ways in a lot of people'scontent Boring, generic content.
(28:22):
When we just hand the reins,it's like AI okay, make the
content, pump it out, pump outthe images it gets pretty
generic and pretty boring reallyquickly, and that's one thing
that we see and again, noteverybody.
There's tons of AI content outthere that's really good too and
indistinguishable from humanwritten content.
(28:44):
I'm not talking about that.
The other problem that weobserve is people are using AI
as the new way to hide online,the new way, the new thing to
hold between them and theirclients.
You don't need to see me.
Just look at this beautiful AIgenerated image that I made in a
(29:04):
computer and look at thiscaption I wrote.
One thing that has not changedin 2024 is that if somebody's
shopping for a coach, probablythey want a person with whom
they have rapport and a humanconnection, and there's no
amount of AI generated graphicsin the world that are going to
(29:26):
create an emotional bond betweena potential client and a coach.
You need to still be visible.
You need to still be in thecontent.
You need to still be, if notthe brand, a major component of
your brand.
And the reason I'm saying thisis because I'm seeing some
coaches.
Online presence has justtransformed into a gallery of AI
(29:51):
content.
It's like they're selling AIservices and here's an example
of what you can do with AI,rather than let's connect so you
can become a client.
Speaker 2 (30:00):
Yeah, yeah, I see that too.
The other thing that I wasgoing to say, that I read
recently which I think is reallycool, and I've used this and I
don't know if it works or not,but there was something that
came out a couple of weeks agothat said that AI has become
emotionally intelligent, orsomething like that.
Yeah, there's this emotionalintelligence that's kind of
(30:23):
appeared that people didn't knowabout, and if you use the
prompt this is really importantto me or someone might get hurt
if I get it wrong then it uplevels, whatever it kind of like
generates for you.
Yeah, and so I've used it insome things that I can't
remember.
I think I was creating a listor something like that and I was
(30:44):
like I really need to get thisright.
It's really important for me.
I need it that's my mind, notwhat it looks like to be able to
connect, that's kind of it, andit produced a pretty great list
for me.
I can't remember specificallywhat I was doing, but like I'm
interested to see how thatdevelops.
Speaker 1 (31:00):
Yeah, yeah, yeah, I heard about that also.
That's interesting.
Speaker 2 (31:04):
Yeah, I think it was through that Justin Feinberg guy
.
Okay, I've sent you hisInstagram before.
Speaker 1 (31:11):
Yeah, yeah, I remember him yeah.
Speaker 2 (31:14):
Anyway, I think that's really cool and I think,
yeah, there's so manyopportunities with it.
So like, if you're not thereyet, or if you've been afraid of
AI, like make AI a goal for youin 2024, just to like learn
about it.
Yeah.
You know what I mean.
Just get up to speed becauseyou don't want to be left behind
.
There's people doing stuff withAI that, like you know, if you
(31:38):
don't even know what AI is,you're going to be left in the
dust.
Yeah.
Speaker 1 (31:43):
Cool, okay.
So there you go.
That's number five Number.
Next, number six Alana, whydon't you read this one out and
give us a breakdown?
This one is straight from theAtlanta banks Mind.
Speaker 2 (31:55):
Yeah.
So number six is don't fit in.
Be a category of one.
And be a category of one is notmy saying, but don't fit in has
always been my modus operandi,I guess you know.
I think it's important to feelfree to be yourself and do
things your way.
Within you know the constraintsof checking the right boxes,
(32:21):
but being a category of one issomething that I learned from a
coach named Erica rightman.
She owns like an advertisingagency.
She's got an awesome presenceon social media and her whole
thing is that being a categoryof one and how, in order to
stand out as a coach, you reallyneed to just do stuff your own
(32:42):
way.
So have your own vibe, haveyour own language, have your own
processes, have your own way oflike showing up on social media
, and that's going to set youapart in the sea of kind of like
the same Right.
So I think in 2024, it's goingto be even more vital than it is
(33:06):
now to be a category of one, to, to you know, stand out and be
your own person.
Speaker 1 (33:14):
Yeah, yeah, I would agree.
I would agree.
It's very tempting to try tomodel what other people are
doing to be successful, andthat's I mean.
There's tremendous value indoing that.
Yeah.
And at the same time, you know,we also don't want to just
appear the same as everybodyelse.
(33:37):
Because that's when, when you,when you're offering the same
thing as everybody else, thenpeople start to treat you as a
commodity and they're just goingto look for the cheapest person
who's offering the same thing.
It will be one or two who willstand out against the rest.
Right, like, let's look at theexample of cola.
(34:00):
Right, caramel colored softdrinks.
Right?
There are a million differentbrands of cola and there's only
two in the world that matter.
Speaker 2 (34:12):
Yeah.
Speaker 1 (34:13):
Because cola drink is a has become a commodity and so
like and look the ones whostand out, coke and Pepsi, like
these are billion dollarcompanies, yeah Right, but like
local mom and pop, you know colathey're not.
They're not even a milliondollar company, right?
(34:34):
Because they're doing things.
A million other people right.
You got to stand out.
You got to differentiate interms of branding, in terms of
the service you offer and interms of being part of the brand
.
The easiest way to stand out isto not, you know, make up some
generic coach brand, but to bethe brand.
Speaker 2 (34:54):
Yeah, like you are the brand.
If you're a coach, you're thebrand they're paying, yeah.
And when we talk about thiswhole idea of proximity, is
everything Right, you want toshow up as you authentically as
much as possible.
Because, at the end of the day,if you're getting a one on one
client and they're working withyou like you guys need to be
(35:15):
able to vibe together Right.
And if you're putting out thissort of like generic stuff, then
people aren't going to feelthat connection or want to be in
that close proximity with you.
They're just going to want tolisten to your podcast or, I
don't know, download your workbooks, right.
Like they're not going toactually want to get on a zoom
(35:35):
call with you and work with youone on one.
So that's why I think it's soimportant like show off your
quirks, you know, share yourtalents, be the brand, because
ultimately, that's what they'repaying for, and not just to hang
out with you.
I'm not saying that eitherbecause I also fricking hate it
(35:56):
so much when people are like getin my energy, you know, come
and be in my energy, and likeeverything will be amazing for
you.
No, I don't want to pay to bein your energy.
I want to pay for you to holdme accountable and, you know, be
able to text you whatever Ifeel like it.
Yeah, you know, that's what I'mpaying for.
(36:17):
Yeah not to just be in yourenergy so that I can maybe get
some of your work.
Speaker 1 (36:23):
That's the value of the Ryan Montess sleep on my
couch for a week.
I you know my proximity program.
People get to really be in myenergy.
You know they get to watch meeat my breakfast.
You know it's a high energy,low accountability program.
Right.
Speaker 2 (36:47):
I mean hey, that could be cool.
Speaker 1 (36:50):
No, I thought, maybe there probably are people who
are like all they need and allthey want is to be in the energy
of somebody who's like maybe doanything that they want to do.
So maybe you know we won'tmaybe discount that too much,
but for most, yeah, For most ofthe time.
Speaker 2 (37:05):
I feel like that's kind of like two years ago, you
know yeah, two years ago, yeah,come be in my energy, but not
anymore.
Speaker 1 (37:13):
Yeah, not in 2024.
Speaker 2 (37:16):
Cool, All right Number, last, last one, the most
important, actually for last.
Speaker 1 (37:22):
This is going to.
This is literally the.
You know, these four words aredefining the direction I'm
taking my business coaching, mysocial media coaching and my
business in 2024.
And I've been.
I didn't even really thinkabout it, but I've been doing
this since the beginning, andwhat it is is building community
, not following.
Building community, notfollowing, right?
(37:46):
Yeah, so it's no longer goingto serve you, to just and I've
been saying this for years youcan't be that untouchable
celebrity on social media whoignores everyone.
Right Now, more than ever, thepeople who are going to win the
day in 2024 are the ones who arebuilding a community, building
(38:06):
a movement around you know thegoals and the aspirations of the
people in their niche.
It's not about building afollowing or having a list.
It's about cultivating anengaged community of like-minded
, like-valued individuals.
And, for the people who areleading these communities and
(38:28):
leading these movements, you'regoing to be in a position to
really serve in a meaningful wayand really grow in a meaningful
way.
Speaker 2 (38:35):
Yeah, 100%, that's what you know.
I want more also for thispodcast for 2024, which is kind
of a good note to end on,because, same thing, when you if
, for example, if anyone elselistening has a podcast, it
doesn't matter like how manydownloads you're getting,
necessarily you want to see arepeople engaging with your
(38:56):
podcast episodes?
Are they engaging with thecontent you're creating?
Are they, are you gettingfeedback?
Right, and you want that alsofor your coaching community too,
like you know.
Are people commenting on yourstuff?
Are you getting direct messagesfrom people?
Are people sharing your reelsor your posts that you're
creating?
Right?
That's creating community,that's creating connection,
that's them sharing your stuffout there to a wider community
(39:20):
because they feel aligned withthe message that you're sharing.
Yeah.
So you know, I would love all ofour listeners to number one
follow us on Instagram at it'sthe Nox Huses coaching podcast
and start engaging with ourcontent.
And you know I'm going to do abetter job of that and Ryan's
(39:41):
going to do a better job of,like you know, just being more
engaging with the content sothat we can do that.
Yeah, for sure.
So yeah, community is huge.
It's connection, communityconnection.
What's another C you can throwin there?
Um communication communitycommunity connection and
(40:06):
community and community.
Yeah, so communication,communication, communication.
That's a good one.
Speaker 1 (40:14):
So the thing about the thing I like about before we
go, the thing I like aboutcultivating a community rather
than a following, is that, likewhen you create a community,
which is to say, a place wherepeople can connect with both you
and each other yeah, it sort ofopens up the timeline a little
(40:34):
for people to.
They'll stick around more oftenand they'll stick around longer,
which gives them moreopportunity to get to know you,
right, if you're a coach thatwants to attract you know, good
fit clients, we're going to gettremendous value from you.
With a following, you havelittle opportunities in the form
of pieces of content to conveyyour value to your audience,
(40:57):
right, and you know, dependingwhat happens with those pieces
of content, they might fall offyour following, they might miss
them, whatever, right, when youcreate a community which is a
place where people can engagewith each other and with you and
you can share value with thecommunity, you create a process
(41:18):
that's much more forgiving,because people have the
opportunity to consume more ofyour value over more time and
it's going to catch more of thepeople that are destined to
become your perfect clients,right, and with the huge benefit
of the ones who are not goingto become your clients.
They get to stick around and gettremendous value too, right.
(41:40):
So I mean, I could talkprobably all day about the
difference between a followingand a list versus community and
community building, but here area few of the.
You know, those are a few ofthe finer points.
And again, because the waypeople are researching and
connecting with and investing incoaches, mentors and trainers
has evolved and will continue toevolve in 2024, this is why
(42:05):
community building, now morethan ever, is absolutely vital.
I would say it's more vitalthan a podcast, although a
podcast is a huge part of it itcould be a huge part of your
community building.
So yeah, that's what I got.
Speaker 2 (42:20):
Well, and you also have to think of the.
You know any coaches that youmight work with not you
specifically, ryan, but like thepeople that are listening.
It's just like if you're partof a community that's led by a
coach, you might not beinterested in what they're
offering right now, but youmight be interested in what
they're offering like two monthsfrom now.
Right, but you'd like to bepart of the community, so you
(42:43):
stick around.
Do you know what I mean?
So it's kind of like it's agreat sales opportunity for you
too, because, like you'recreating this like hangout space
and you know not everyone isgoing to be interested in what
you're doing in that moment, but, like you never know, it's and
it evolves too.
Yeah based on what thecommunity wants and needs.
Speaker 1 (43:06):
Yeah, it's, and it's about creating impact and it's
and growing your business andserving people.
Yeah, so folks out there, youknow less.
How many followers can I getmore?
What's the community and themovement that I can cultivate?
Speaker 2 (43:22):
Yeah, totally.
Speaker 1 (43:23):
Because when you, when you do that, you don't need
to worry about followers orsales.
They're just going to happen,right yeah?
Speaker 2 (43:29):
Well, and then you also have what's it called like
evangel, evangel, evangelistsevangelists you have evangelists
, so you have people out in theother communities.
Then you know talking aboutyour community and how it's so
great or this thing and you know, or this person through this
community, right, so it's justsort of like it actually
(43:51):
amplifies your impact.
Yeah.
And I think that's a greatquestion, whatever it is, you're
definitely.
Speaker 1 (43:57):
I'm definitely seeing that specifically happen right
now, because now I have multiplecommunities that are all linked
together.
You know it's a community ofcommunities at this point, but I
have my free group, the missionand movement group.
I have my very low price socialmedia group, which is the
simple social sanctuary.
I have my engaged group androutinely I'll have strangers,
you know, message me on Facebookor Instagram saying hey, so,
(44:20):
and so was talking about you inthis other place.
They're telling me about whatyou do and what's going on over
here.
I really want to join up, Ireally want to get involved.
Right, and it's because ofexactly what you're saying.
Right here, people love whatyou know.
You're the community you'vecreated.
They want to invite otherpeople to it.
Speaker 2 (44:39):
Yeah, and that's the whole idea behind remember the
tribes.
I can't remember the guy whowrote that book, but he's a big
marketing guy, big advertisingguy.
Speaker 1 (44:51):
Yeah, I didn't read it, but I heard about that yeah
it's the same thing.
Speaker 2 (44:53):
It's like all about like creating community and why
that's so important.
Speaker 1 (44:57):
Yeah, I'm reading a book right now and I don't
remember the author's name orthe title of the book, but it's
about because I just like gotthe book reqo and added it and
audible.
I've just been listening to it.
But yeah it's about that aswell, just like the power of
community and connection amongstpeople sharing value and yeah,
(45:17):
seth, godin.
That's not the author that I'mthinking of for my book, but
that's the tribes book, SethGodin right.
Speaker 2 (45:24):
Seth Godin, yeah.
Speaker 1 (45:26):
Cool, yeah, cool.
All right, there you go.
There's seven things, sevenreasons why coaching whatever
2024 will be different coaches.
There they are.
Speaker 2 (45:41):
Yeah, why?
2024 will be totally differentfor coaches.
Speaker 1 (45:44):
For coaches Seven reasons.
Speaker 2 (45:46):
We just shared them all.
Speaker 1 (45:50):
Yeah, and less excuses than ever.
No more, no excuses.
Speaker 2 (45:53):
Oh yeah, excuses are just like that's yeah, no, none
of that.
Speaker 1 (45:58):
I have that Cool.
Speaker 2 (46:00):
All right, that's it for now, I guess.
Happy New Year everyone,because this is the first
episode of 2024.
Speaker 1 (46:09):
Happy New Year, happy January, happy everything.
Speaker 2 (46:15):
Follow us on Instagram at is the no excuses
coaching podcast.
Speaker 1 (46:19):
Follow us on Instagram.
Yeah, follow.
It's the no excuses coachingpodcast.
We'll see you there.
Speaker 2 (46:25):
Bye, bye.
Things are just different.
Alana Banks.
Speaker 2 (00:05):
Mm-hmm.
Speaker 1 (00:06):
They're more different than ever before.
Have you noticed that?
Speaker 2 (00:10):
I have.
Yeah, I've really noticed it,especially in the coaching
industry.
Speaker 1 (00:15):
So darn different.
And if people don't adapt,what's going to happen?
What will happen to those whorefuse to adapt to the future?
That's here now.
Speaker 2 (00:31):
Well, you're going to get left behind, aren't you?
Speaker 1 (00:33):
You're going to get left behind listeners if you
don't adapt to the future.
That's here now.
Why 2024 is and will be totallydifferent for coaches Is the
name of today's episode probably.
Speaker 2 (00:53):
Yeah, lots to talk about.
Speaker 1 (00:55):
This is a good topic, yeah.
Speaker 2 (00:58):
I'm excited too, because, you know, what I'm
noticing is like 2024 is an uplevel for everyone and
everything, not just coaches,but just like everything.
Do you feel that Everything'sdifferent?
Speaker 1 (01:13):
Everything, I wasn't kidding.
Yeah, it's all different.
A lot of it's better, some ofit's worse.
Speaker 2 (01:18):
Yeah, it's a lot better.
Humans period are changing andhave up leveled.
It's like they know more.
They expect more.
They're smart.
It seems like they're smarter.
Speaker 1 (01:39):
Yeah, the standard issue.
You just pick up a human offthis Earth planet today versus
20 years ago, just a standardaverage stock factories, human
they know how to do stuff thatpeople didn't know how to do
(02:00):
before.
Nothing against the people ofthe past is just because mainly
because technology has advancedand the dissemination of
information is more efficientthan it was yeah so things are
different, things are different.
Speaker 2 (02:17):
So, let's get into this list.
Let's start talking.
Speaker 1 (02:20):
Let's start talking about it.
So, as a reminder, this list iswhy 2024 is going to be, and is
now, totally different forcoaches.
This is the no Excuses coachingpodcast, so we could talk about
why 2024 is going to bedifferent for restaurant tours
because it will be, yeah, butwe're going to focus on coaches.
Speaker 2 (02:40):
Yeah, and when we're talking about coaches, we're
talking about life coaches,business coaches.
You know, not basketballnecessarily, maybe, maybe.
Speaker 1 (02:51):
But not like you know yeah.
Life coaches, business coaches,to a large degree
hypnotherapists and hypnotists,although I want to again
acknowledge that a personrunning a hypnosis business is
doing somewhat differentactivities than a person running
a coaching business in manycases.
But anyways these areeverything that we're going to
(03:12):
go through today is going toapply to a pretty broad spectrum
Anybody in the coaching and oronline therapies, sort of
businesses.
Speaker 2 (03:22):
Yeah, and we've got seven items on this list, so we
got to like.
Speaker 1 (03:27):
That's seven.
Speaker 2 (03:28):
Yeah.
Speaker 1 (03:28):
We got a lot.
Speaker 2 (03:29):
We got a lot.
Speaker 1 (03:31):
Should we put a time limit on each of the seven?
Speaker 2 (03:34):
I don't know.
I'm thinking like well, we havelike half an hour basically.
Speaker 1 (03:40):
Yeah, so three or four minutes per.
Per item or point Cool.
Okay, let's get into it.
No.
Speaker 2 (03:52):
Number one is vetting and buying criteria are
changing, so the way people,like consumers of coaching, are
going about purchasing Coachingor programs or trainings or
whatever it might be, haschanged because there's just so
much more information out there.
There's also like, as we weresaying at the top of the episode
(04:13):
, it's just like this, this uplevel, this expectation too, of
what they're looking for.
Speaker 1 (04:22):
Yeah, so this has really evolved in the last few
years and it's going to continueto evolve through 2024.
The you know and coaching, ofcourse, is a luxury service.
It's a high ticket service inmany cases, maybe most cases and
the way people make a buyingdecision is based on their own
personal criteria.
What do they need to know?
What information do they needto have?
(04:43):
What do they need to see orhear or feel such that they can
make a decision to invest insomething?
And the answer to you know whatis the average person's buying
criteria for coaching or onlineservices like this?
It's changed, it's evolved.
People are searching forinformation in new ways, their
(05:03):
vetting potential mentors andtrainers and coaches in new ways
, and if you don't understandthat and respect those ways,
it's you're going to make it avery easy decision to not buy
from you Potential.
Yeah.
Speaker 2 (05:20):
And I think too I think we've done an episode on
this before but there's kind oflike a few key things that you
really need to be hitting as acoach or service provider that
are just non-negotiable now,yeah, which is like we're not
going to go into a lot of detailbecause I think we've talked
about this before, but it's likehaving a social media presence,
(05:41):
having a website, maybe havinga podcast or a YouTube channel,
being visible online, is anon-negotiable now for coaches.
You need to be, you need toplay the game.
Yeah.
And be there.
Yeah.
If you're not, then you'regoing to get left behind.
Speaker 1 (06:00):
Yeah, so many coaches and hypnotherapists and folks
have messaged me in the lastyear saying I don't know what
happened in 2023.
All of a sudden, I stoppedgetting new clients, or I'm
getting half what I used to, andyou know, and these are people
who were successfully attractingclients for years before.
And the answer is you didn'tevolve to the changing needs of
(06:23):
the consumer.
Speaker 2 (06:25):
Yeah, and especially now too, like, as younger people
are going to be looking forcoaches.
So those that are in their,like, you know, 20s, 30s,
they've grown up with, you know,social media.
They've grown up with that and,like, social media is the first
place that they go.
So if you don't have a presencethere, then, like you kind of
don't exist to them.
Yeah Right, it's true, it'strue.
(06:50):
So you want to be where yourcustomers are and a lot of the
time, those that's on socialmedia and they're and the thing
is is like these are reallysuccessful people that you're
speaking of.
You know, I'm sure they'reamazing, I'm sure they get
amazing results for theirclients.
But the people who are maybe abit younger than them or are
newer in the industry have asocial media presence and are
(07:12):
getting in front of the peoplewho you know they want to be
more popular and they look morelegit, even though they may be
newer and may not be getting theresults you're getting.
You know those people areraking in the cash that you
could be getting and they'remaybe half as good as you.
Yeah, but, because they'reamazing on social media or have
(07:34):
a YouTube channel or whatever.
They're cashing in on all thisbusiness.
Speaker 1 (07:40):
Because they understand how people are making
buying decisions in 2023 and2024.
Yeah, so that's point numberone.
The thing that's going to bedifferent is the way people are
researching and vettingpotential coaches, and this one
is kind of a theme throughoutmost of what we're going to talk
about today.
So if it doesn't make totalsense yet, stick it out through
(08:06):
the end of this episode.
It's going to make a lot moresense.
Speaker 2 (08:08):
Yeah, I would say this point is actually the
umbrella of what we're going totalk about now through the rest
of this list.
Speaker 1 (08:17):
Yeah, Actually, it sets a really good tone for the
remainder of the seven points.
Cool, Okay.
Number next is number two, andit is that podcasts are
essential in 2024.
And I put in brackets on thissort of joint note file that
Alana and I have they're likethe new search engine.
(08:41):
Okay, Now, essential.
I mean, we'll have to put agrain of salt on this.
We're not going to go out andsay anybody who doesn't have a
podcast in 2024 is going to gobankrupt, but we're at the point
where they're so easy to do soeasy to do, it's so easy to make
a good quality podcast with alittle bit of common sense and a
(09:01):
little bit of effort thatthere's not really a good reason
anymore not to have it.
And when we think about theplaces that people search for
answers and information and doresearch in 2023, yes, of course
, Google is one of them, andthat's becoming kind of less and
less.
Another huge place where peoplesearch for answers is Reddit,
(09:27):
which is something we havetalked about a lot on this
podcast.
Yet maybe we will.
Youtube, by the way, is one ofthe biggest and most heavily
used search engines in the worldand, again, if you don't have a
YouTube presence.
If your potential client issearching to vet you on YouTube,
well, okay, that's a no.
And we're at the point nowwhere and Alana and I were
(09:49):
talking before we hit recordthat that podcast search in
Spotify or that podcast searchin Apple Podcasts or wherever
your preferred podcast platformis, is a place that people are
going to look for answers and doresearch and vet you
potentially and I was tellingAlana, I recently hired a very
(10:10):
high level coach, actually teamof coaches to help me with some
stuff I've got going on in mybusiness, and one of the places
I went to to do my research whenmaking my buying decision was
my podcast search engine, notjust to see if they had their
own podcast, but to find anyepisodes of other people's
podcasts that maybe thisorganization had been a part of
(10:31):
or interviewed on whatever.
It's a big.
It was a big part of my youknow vetting process.
So yeah, well, because that'swhat that is.
Speaker 2 (10:41):
Yeah, well, it is establishes authority to write.
So, for example, maybe youdon't want to have a podcast,
okay, fair enough.
But if you don't want to have apodcast, then you need to, as a
coach, do your best to getinterviewed on as many other
podcasts as possible.
That could be another angle todo this Because, like, as you
(11:04):
said, you may be searching forthat person that you're
potentially wanting to work withand it gives you like authority
, it gives you like kind of likeleadership vibes, it gives you
like exposure.
It's kind of just like oh okay,so this person is a legit coach
.
Yeah Right, they have a podcast, they've been interviewed on a
(11:26):
bunch of podcasts.
And the other thing, too, thatI've really noticed as a trend
with you know, some of thebigger coaches out there is now
they're doing a lot of coachinglike on their podcast.
So and this is something that Ido with a lot of my clients
because I have another podcastcalled Cracked Open, where I
(11:46):
post all of my like hypnosisrecordings, and so if I'm in a
session with someone, or if I'mon a discovery call with someone
or I'm just like cruisingaround social media, I can then
say, oh, by the way, I've gotthis episode that you should
listen to and I just send themthe link to my podcast, or I
(12:08):
send them a link to an episodeon this podcast, so it's a great
way to like introduce someoneto your style, to your
personality, to your coaching,and you can like kind of put it
in as just even like yourstrategy for when you're working
with clients.
Speaker 1 (12:28):
Yeah, Just for fun, because you kind of triggered
this in my mind, Alan.
It makes this sort of authoritythat you can establish by being
active in the podcast scene.
I just Googled Ryan Montespodcast and 600,000 results come
back for that and the entirefirst page is links to our
(12:50):
podcast, various episodes thatwe've done.
But also, you know, LaurieHammond's podcast comes up.
The famous Laurie Hammondbecause I forgot, but I was
interviewed on her podcast sometime ago and you know, in my
name with the word podcast,brings up all these results from
(13:11):
all these different reaches ofthe internet.
And so you know somebody was apotential client of mine or was
looking to join my new trainingprogram or something, and they
did this search.
That looks pretty good, yeah,and it's pretty good.
Speaker 2 (13:26):
It shows you're active too, right, yeah, and you
know, sometimes you may hearabout this coach and you do a
search and like it's oldinformation.
But if you've got a podcast,then it's active.
If you're on social media, it'sactive, like it's just like
okay, you're on the scene, youknow what's going on.
Yeah Well, I did an event justbefore Christmas a palm reading
(13:51):
event, a corporate gig and thewoman who hired me was listening
to a podcast after she'd hiredme and I happened to be
interviewed on it, and so sheemailed me and she was like, oh
wow, I didn't know that you weredoing all this other stuff.
I thought you were just a palmreader and I was like, oh no, I
do all kinds of things, so younever know who's going to be
listening.
(14:11):
Right.
Speaker 1 (14:13):
Yeah, okay.
So there you go.
So number two on the list waspodcasts are again grain of salt
, but essential.
Yeah, think of the podcastsearch like a new search engine
and don't you want to be?
And it's a big one, don't youwant to be on the?
You know, have results come upwhen people try to find you on
this search engine ororganically find you.
Speaker 2 (14:33):
Okay, yeah, Cool.
I mean maybe that's like a likea masterclass for some people,
Like maybe does anyone want toknow how do you start a podcast.
Yeah.
Speaker 1 (14:45):
Yeah, give me an idea for something We'll talk later.
Speaker 2 (14:50):
Cool All right.
We're exceeding our threeminute limit on your podcast.
Speaker 1 (14:56):
We're exceeding our three minute limit on each of
these points by like tripping.
Speaker 2 (14:58):
It's okay.
No, we're doing okay, we'redoing okay.
Speaker 1 (15:01):
Yeah, number.
Next, number three Ah, yes,this one I wrote.
Perfection is now kind ofrequired, okay, so for years
I've been saying perfection notrequired, perfection not
required, don't be a, you don'tneed to be a perfectionist.
It's a bad idea to be aperfectionist when it comes to
marketing yourself and coaching,and you know what.
All of that's still pretty muchtrue.
(15:22):
You don't need perfectionreally isn't required, and you
don't need to be a perfectionistand you shouldn't be a
perfectionist.
But what I mean by this, when Isay perfection is now kind of
required, is that you can nolonger can get away with being
lazy or having mediocre qualitycontent or making just these
(15:43):
obvious, simple mistakes inmarketing yourself that you
could get away with a couple ofyears ago.
And again, lanna and I weretalking about this before we hit
record.
It's that just the generalunderstanding and skill of
online content creation acrossall people, like the general
(16:04):
skill of an average human toproduce content online, has
dramatically increased in thelast few years, to the point
that in, let's say, canada andthe country that we're in,
almost everybody has a devicethat they carry around with them
everywhere that is capable ofrecording higher resolution,
(16:28):
high quality audio, beautifulquality video content in a
matter of seconds that they caninstantly upload to the internet
and have beautiful, clear,crisp, high quality content
online, and when that issomething that any Joe Schmo off
the street can do.
You as a professional businessperson, as a professional
(16:51):
marketer who's trying to sellsomething online, you can't
afford to have bad lighting,crummy videos, inaudible audio,
ugly graphics forgive the term,but ugly graphics bad fonts.
That stuff is not going to flyanymore.
Speaker 2 (17:10):
So no, it's not and, like you said, you don't have to
be perfect.
It's not like you have to do avideo and have it scripted and
get your makeup done and perfecthair and all that stuff.
That's not what we're talkingabout when we're saying
perfection is required.
It's more these subtle things,these subtle pieces of criteria
(17:34):
that need to be checked that arerequired now and you can't
really get away with it.
Like you said good lighting,good sound, good visual.
We know as a society how tofilm good video content now.
There's so much informationabout that out there, so don't
ignore it.
Learn.
Speaker 1 (17:54):
Yeah, if my eight-year-old niece on a
three-year-old hand-me-down iPadcan make better content than
you, an adult business owner, ismaking content on social media.
If that's what's happening, yougot to up your game.
Speaker 2 (18:10):
Yeah Well, just like I was saying at the beginning,
it's like these younger coachesthat are coming in who have had
social media and have been onsocial media since they were
born.
Pretty much that's who you'recompeting with, If you're an
older kind of therapist or coachor whatever.
Speaker 1 (18:29):
Yeah, and part of this is eliminating the limiting
belief that it's hard to makegood quality content.
It's really not.
No, it's like.
Steve Jobs and a lot of reallyintelligent, hardworking people
created technology that makes itsuper easy for you to get your
message out to the world, and ina way that is highly palatable.
Yeah, so use the tools that areout there, exert some effort to
(18:53):
learn how to use them, and yourlife will just be so much
easier and better.
Speaker 2 (18:59):
Yeah Well, even this morning I filmed a reel in my
car great lighting, right,360-degree lighting.
Speaker 1 (19:08):
Car lighting is so good.
Speaker 2 (19:09):
Using my iPhone, which is a great camera, right,
I posted that just a few hoursago and it's already got over
5,000 views.
Yeah, right.
Yeah, so that's not perfection.
Right, I was in my car, I wason my way to the mall, I was
parked, not driving.
Yeah.
But you know, I hit somespecific.
(19:31):
You know checkpoints, yeah,that's it.
Speaker 1 (19:38):
Yeah, so that's it.
So again, you know it's atongue-in-cheek thing to say
perfection is now kind ofrequired, because certainly
perfection is not required.
But the message here is youknow also, you can't be lazy,
you can't get away with, youknow, mediocre quality output,
the way we could, you know, afew years ago, yeah, the bar for
(19:59):
quality is higher.
Speaker 2 (20:01):
Yeah, the competition is fierce.
Speaker 1 (20:04):
I wouldn't even necessarily say it's because of
competition, specificallybecause, like, if I'm going to
look at a coach's piece ofcontent and I'm considering
hiring them or not, I don't needto compare their content to
somebody else's to know whetherit's acceptable or not.
I'm going to look at itpotentially in isolation, I'm
going to look at it objectively,but I know if somebody has
(20:25):
taken the time to learn how toeffectively market themselves or
not.
Yeah.
Right and the rest of theconsumers, maybe not consciously
but unconsciously, can tell thedifference.
Speaker 2 (20:38):
Yeah, right.
Speaker 1 (20:39):
Yeah, and also there is competition out there.
In addition to that, there iscompetition out there, and if
you offer a service that'ssimilar to other people, but
they're more polished in the waythey present it than you are,
well it's not going to work inyour favor.
Speaker 2 (20:56):
Yeah, it's true.
Okay, let's move to the nextone, number four Proximity is
everything.
Speaker 1 (21:07):
This is a good one.
Speaker 2 (21:08):
This is important.
Speaker 1 (21:09):
Yeah.
So proximity means proximitybetween your clients and you.
You can dramatically influencepeople's perception of you by
how you control and leverage theproximity that's available to
you.
And spoiler alert the closerthe proximity, the more you
(21:34):
should be charging.
Right, you're going to have aone-to-one program where you
know if you're going to join upwith the Ryan Montes sleep on my
couch container that Iannounced on the a couple of
weeks ago on the podcast, whereit's very close proximity.
You sleep on my couch, you makeme breakfast in the morning,
you tuck me into my bed at night, you know, whatever.
(21:56):
No, this is made up, but it's,for example, but that's a high
ticket because it's a highproximity program, right.
And then, if you know, ifyou're listening to the podcast,
the podcast is free.
It's pretty much one-waycommunication where we talk, you
find folks listen.
That's a much you know.
(22:17):
Further proximity and the priceis because, commiserate with
that, right, it's free, yeah,yeah.
So you know, these days it'snot about charging again and
this is something Atlanta wassaying before we hopped on the
recording it's not aboutcharging for the information.
It's about charging for theproximity, the supervision, the
accountability, the handholding.
(22:38):
Yeah, thoughts.
Speaker 2 (22:41):
Well, yeah, I mean that's what people are going to
be paying for as we move forward, because there's just so much
information out there.
You can't nail it in as a coachanymore by, you know, having a
like a one-day intensive, whereyou just give the person a
roadmap or a blueprint or likeyou know how to do this thing.
It's like great, give them thatinformation.
But what they're going to bepaying for is the implementation
(23:03):
.
Yeah Right, it's thehandholding, it's the like
holding you accountable.
Okay, you said you were goingto do this on this day.
Did you do it?
Kind of text message firstthing in the morning.
Yeah Right, like that's where Ifeel like coaching is moving
towards now and that's whatpeople are expecting, especially
from these higher ticketcontainers.
Yeah.
And because, like you can goonline and get a blueprint on
(23:25):
how to run a retreat, forexample, you know, but I want
someone that's going to hold meaccountable.
Speaker 1 (23:33):
Yeah, don't be in 2024.
This is, I guess, a bit of aside note, but in 2024, don't be
one of these people that'strying to charge implementation
and accountability pricing forinformation packages.
It's not going to work in yourfavor, yeah.
Speaker 2 (23:50):
And it may.
It may work in your favor, butyou may have to.
Speaker 1 (23:54):
It better be real good information then.
Speaker 2 (23:57):
It better be real, good information and you may
have a very unhappy client bythe end of it.
Yeah.
Right yeah, because they'llfeel like they didn't get
actually what they paid for.
Speaker 1 (24:08):
Yeah, yeah, I think we got that one Proximity.
So you know, basically, thecloser the proximity, the higher
the price, and that makes senseand that's going to be more
important and more emphasized in2024.
Speaker 2 (24:20):
And I think that's where your efforts want to be
concentrated too.
It's like, of course, creatingcontent is super important.
Having your email, doing yoursocial media content, having
your podcast, all that stuff isa priority, and then the other
priority is the high proximitywork that you're going to be
doing with your clients.
Speaker 1 (24:40):
Yeah, and the high proximity work is also where you
get a lot of the data to betterserve all of your clients and
create your content.
Speaker 2 (24:50):
Right yeah.
Speaker 1 (24:51):
Totally.
Your close proximity clientsare the boots on the ground who
are facing the challenges thatyou help people overcome.
So you have to, you know,really listen to what they're
saying to you and consider whatthey're coming up against,
because, yeah, probably you'vealready overcome the challenges
that your clients are overcoming.
But remember, this is anevolving world and the world is
(25:12):
evolving quickly and so you know, just because you figured out
how to overcome a challenge whenit was your turn doesn't mean
it's going to be exactly thesame for your current clients
and your future clients, and youwant to be listening to the
data that's coming in throughthem so you can better serve
them and be dynamic and adjustto their needs and better cater
to your future clients, but alsoturn that into potentially into
(25:33):
messaging 100% Like have itopen, you know on your notes,
right, Like when you're in aone-on-one situation, maybe when
you're done, like write down inyour notes like oh, these are
good opportunities for creatingcontent, like whatever you talk
about that day.
Yeah, number next is number five.
Speaker 2 (25:54):
Yeah, number five.
Speaker 1 (25:56):
Oh, this is a fun one .
This is a ruffle some feathers.
One potentially PotentiallyNumber five is use artificial
intelligence.
Gorsh darn it, but don't abuseit.
Speaker 2 (26:13):
Mm-hmm.
Yeah, so we did.
I believe we did multipleepisodes about artificial
intelligence.
Maybe We've done a lot ofepisodes, I know, but I know we
went pretty hard on AI for a bit, so go back and listen to those
episodes, for sure.
(26:34):
But you know, a lot of coachesare using their AI for content
creation, which is great, andyou can't abuse it.
As it says in this note Like,use it, but don't abuse it.
Like, maybe use it to generateideas, but don't use it to
actually write all of yourcontent, because it's becoming
more and more obvious now whenpeople are, you know, just
copying and pasting, yeah, butalso you can use artificial
(27:00):
intelligence to collect data anddo research and collect
information about your niche, oryou know the specific person
that you're targeting.
You can put prompts into AI tolike get really interesting
information about, like, whatare they?
Like, what are they wearing,what are they shopping?
Right, like, what books arethey reading?
(27:22):
And then you can use that inyour content too, because then
that's how you're creatingcontent, where people are like,
wow, it feels like she's talkingdirectly to me and that's what
we want, right?
We want that connection, whichis coming up later in the list
too.
Yeah.
Speaker 1 (27:40):
So in its present form.
You know, we have lots ofdifferent ways of utilizing AI
right now.
The biggest and the mostpopular one, I think, is chat
GPT.
At the moment, In its presentform, I really like AI as like
an administrative assistantright.
Like Atlanta says, for you know,crunching data for
(28:00):
brainstorming ideas, maybe evenmaking drafts of content.
I don't like handing over, likethe reins of content creation
to AI, which is where you know,and I see it manifest in two
ways in a lot of people'scontent Boring, generic content.
(28:22):
When we just hand the reins,it's like AI okay, make the
content, pump it out, pump outthe images it gets pretty
generic and pretty boring reallyquickly, and that's one thing
that we see and again, noteverybody.
There's tons of AI content outthere that's really good too and
indistinguishable from humanwritten content.
(28:44):
I'm not talking about that.
The other problem that weobserve is people are using AI
as the new way to hide online,the new way, the new thing to
hold between them and theirclients.
You don't need to see me.
Just look at this beautiful AIgenerated image that I made in a
(29:04):
computer and look at thiscaption I wrote.
One thing that has not changedin 2024 is that if somebody's
shopping for a coach, probablythey want a person with whom
they have rapport and a humanconnection, and there's no
amount of AI generated graphicsin the world that are going to
(29:26):
create an emotional bond betweena potential client and a coach.
You need to still be visible.
You need to still be in thecontent.
You need to still be, if notthe brand, a major component of
your brand.
And the reason I'm saying thisis because I'm seeing some
coaches.
Online presence has justtransformed into a gallery of AI
(29:51):
content.
It's like they're selling AIservices and here's an example
of what you can do with AI,rather than let's connect so you
can become a client.
Speaker 2 (30:00):
Yeah, yeah, I see that too.
The other thing that I wasgoing to say, that I read
recently which I think is reallycool, and I've used this and I
don't know if it works or not,but there was something that
came out a couple of weeks agothat said that AI has become
emotionally intelligent, orsomething like that.
Yeah, there's this emotionalintelligence that's kind of
(30:23):
appeared that people didn't knowabout, and if you use the
prompt this is really importantto me or someone might get hurt
if I get it wrong then it uplevels, whatever it kind of like
generates for you.
Yeah, and so I've used it insome things that I can't
remember.
I think I was creating a listor something like that and I was
(30:44):
like I really need to get thisright.
It's really important for me.
I need it that's my mind, notwhat it looks like to be able to
connect, that's kind of it, andit produced a pretty great list
for me.
I can't remember specificallywhat I was doing, but like I'm
interested to see how thatdevelops.
Speaker 1 (31:00):
Yeah, yeah, yeah, I heard about that also.
That's interesting.
Speaker 2 (31:04):
Yeah, I think it was through that Justin Feinberg guy
.
Okay, I've sent you hisInstagram before.
Speaker 1 (31:11):
Yeah, yeah, I remember him yeah.
Speaker 2 (31:14):
Anyway, I think that's really cool and I think,
yeah, there's so manyopportunities with it.
So like, if you're not thereyet, or if you've been afraid of
AI, like make AI a goal for youin 2024, just to like learn
about it.
Yeah.
You know what I mean.
Just get up to speed becauseyou don't want to be left behind
.
There's people doing stuff withAI that, like you know, if you
(31:38):
don't even know what AI is,you're going to be left in the
dust.
Yeah.
Speaker 1 (31:43):
Cool, okay.
So there you go.
That's number five Number.
Next, number six Alana, whydon't you read this one out and
give us a breakdown?
This one is straight from theAtlanta banks Mind.
Speaker 2 (31:55):
Yeah.
So number six is don't fit in.
Be a category of one.
And be a category of one is notmy saying, but don't fit in has
always been my modus operandi,I guess you know.
I think it's important to feelfree to be yourself and do
things your way.
Within you know the constraintsof checking the right boxes,
(32:21):
but being a category of one issomething that I learned from a
coach named Erica rightman.
She owns like an advertisingagency.
She's got an awesome presenceon social media and her whole
thing is that being a categoryof one and how, in order to
stand out as a coach, you reallyneed to just do stuff your own
(32:42):
way.
So have your own vibe, haveyour own language, have your own
processes, have your own way oflike showing up on social media
, and that's going to set youapart in the sea of kind of like
the same Right.
So I think in 2024, it's goingto be even more vital than it is
(33:06):
now to be a category of one, to, to you know, stand out and be
your own person.
Speaker 1 (33:14):
Yeah, yeah, I would agree.
I would agree.
It's very tempting to try tomodel what other people are
doing to be successful, andthat's I mean.
There's tremendous value indoing that.
Yeah.
And at the same time, you know,we also don't want to just
appear the same as everybodyelse.
(33:37):
Because that's when, when you,when you're offering the same
thing as everybody else, thenpeople start to treat you as a
commodity and they're just goingto look for the cheapest person
who's offering the same thing.
It will be one or two who willstand out against the rest.
Right, like, let's look at theexample of cola.
(34:00):
Right, caramel colored softdrinks.
Right?
There are a million differentbrands of cola and there's only
two in the world that matter.
Speaker 2 (34:12):
Yeah.
Speaker 1 (34:13):
Because cola drink is a has become a commodity and so
like and look the ones whostand out, coke and Pepsi, like
these are billion dollarcompanies, yeah Right, but like
local mom and pop, you know colathey're not.
They're not even a milliondollar company, right?
(34:34):
Because they're doing things.
A million other people right.
You got to stand out.
You got to differentiate interms of branding, in terms of
the service you offer and interms of being part of the brand
.
The easiest way to stand out isto not, you know, make up some
generic coach brand, but to bethe brand.
Speaker 2 (34:54):
Yeah, like you are the brand.
If you're a coach, you're thebrand they're paying, yeah.
And when we talk about thiswhole idea of proximity, is
everything Right, you want toshow up as you authentically as
much as possible.
Because, at the end of the day,if you're getting a one on one
client and they're working withyou like you guys need to be
(35:15):
able to vibe together Right.
And if you're putting out thissort of like generic stuff, then
people aren't going to feelthat connection or want to be in
that close proximity with you.
They're just going to want tolisten to your podcast or, I
don't know, download your workbooks, right.
Like they're not going toactually want to get on a zoom
(35:35):
call with you and work with youone on one.
So that's why I think it's soimportant like show off your
quirks, you know, share yourtalents, be the brand, because
ultimately, that's what they'repaying for, and not just to hang
out with you.
I'm not saying that eitherbecause I also fricking hate it
(35:56):
so much when people are like getin my energy, you know, come
and be in my energy, and likeeverything will be amazing for
you.
No, I don't want to pay to bein your energy.
I want to pay for you to holdme accountable and, you know, be
able to text you whatever Ifeel like it.
Yeah, you know, that's what I'mpaying for.
(36:17):
Yeah not to just be in yourenergy so that I can maybe get
some of your work.
Speaker 1 (36:23):
That's the value of the Ryan Montess sleep on my
couch for a week.
I you know my proximity program.
People get to really be in myenergy.
You know they get to watch meeat my breakfast.
You know it's a high energy,low accountability program.
Right.
Speaker 2 (36:47):
I mean hey, that could be cool.
Speaker 1 (36:50):
No, I thought, maybe there probably are people who
are like all they need and allthey want is to be in the energy
of somebody who's like maybe doanything that they want to do.
So maybe you know we won'tmaybe discount that too much,
but for most, yeah, For most ofthe time.
Speaker 2 (37:05):
I feel like that's kind of like two years ago, you
know yeah, two years ago, yeah,come be in my energy, but not
anymore.
Speaker 1 (37:13):
Yeah, not in 2024.
Speaker 2 (37:16):
Cool, All right Number, last, last one, the most
important, actually for last.
Speaker 1 (37:22):
This is going to.
This is literally the.
You know, these four words aredefining the direction I'm
taking my business coaching, mysocial media coaching and my
business in 2024.
And I've been.
I didn't even really thinkabout it, but I've been doing
this since the beginning, andwhat it is is building community
, not following.
Building community, notfollowing, right?
(37:46):
Yeah, so it's no longer goingto serve you, to just and I've
been saying this for years youcan't be that untouchable
celebrity on social media whoignores everyone.
Right Now, more than ever, thepeople who are going to win the
day in 2024 are the ones who arebuilding a community, building
(38:06):
a movement around you know thegoals and the aspirations of the
people in their niche.
It's not about building afollowing or having a list.
It's about cultivating anengaged community of like-minded
, like-valued individuals.
And, for the people who areleading these communities and
(38:28):
leading these movements, you'regoing to be in a position to
really serve in a meaningful wayand really grow in a meaningful
way.
Speaker 2 (38:35):
Yeah, 100%, that's what you know.
I want more also for thispodcast for 2024, which is kind
of a good note to end on,because, same thing, when you if
, for example, if anyone elselistening has a podcast, it
doesn't matter like how manydownloads you're getting,
necessarily you want to see arepeople engaging with your
(38:56):
podcast episodes?
Are they engaging with thecontent you're creating?
Are they, are you gettingfeedback?
Right, and you want that alsofor your coaching community too,
like you know.
Are people commenting on yourstuff?
Are you getting direct messagesfrom people?
Are people sharing your reelsor your posts that you're
creating?
Right?
That's creating community,that's creating connection,
that's them sharing your stuffout there to a wider community
(39:20):
because they feel aligned withthe message that you're sharing.
Yeah.
So you know, I would love all ofour listeners to number one
follow us on Instagram at it'sthe Nox Huses coaching podcast
and start engaging with ourcontent.
And you know I'm going to do abetter job of that and Ryan's
(39:41):
going to do a better job of,like you know, just being more
engaging with the content sothat we can do that.
Yeah, for sure.
So yeah, community is huge.
It's connection, communityconnection.
What's another C you can throwin there?
Um communication communitycommunity connection and
(40:06):
community and community.
Yeah, so communication,communication, communication.
That's a good one.
Speaker 1 (40:14):
So the thing about the thing I like about before we
go, the thing I like aboutcultivating a community rather
than a following, is that, likewhen you create a community,
which is to say, a place wherepeople can connect with both you
and each other yeah, it sort ofopens up the timeline a little
(40:34):
for people to.
They'll stick around more oftenand they'll stick around longer,
which gives them moreopportunity to get to know you,
right, if you're a coach thatwants to attract you know, good
fit clients, we're going to gettremendous value from you.
With a following, you havelittle opportunities in the form
of pieces of content to conveyyour value to your audience,
(40:57):
right, and you know, dependingwhat happens with those pieces
of content, they might fall offyour following, they might miss
them, whatever, right, when youcreate a community which is a
place where people can engagewith each other and with you and
you can share value with thecommunity, you create a process
(41:18):
that's much more forgiving,because people have the
opportunity to consume more ofyour value over more time and
it's going to catch more of thepeople that are destined to
become your perfect clients,right, and with the huge benefit
of the ones who are not goingto become your clients.
They get to stick around and gettremendous value too, right.
(41:40):
So I mean, I could talkprobably all day about the
difference between a followingand a list versus community and
community building, but here area few of the.
You know, those are a few ofthe finer points.
And again, because the waypeople are researching and
connecting with and investing incoaches, mentors and trainers
has evolved and will continue toevolve in 2024, this is why
(42:05):
community building, now morethan ever, is absolutely vital.
I would say it's more vitalthan a podcast, although a
podcast is a huge part of it itcould be a huge part of your
community building.
So yeah, that's what I got.
Speaker 2 (42:20):
Well, and you also have to think of the.
You know any coaches that youmight work with not you
specifically, ryan, but like thepeople that are listening.
It's just like if you're partof a community that's led by a
coach, you might not beinterested in what they're
offering right now, but youmight be interested in what
they're offering like two monthsfrom now.
Right, but you'd like to bepart of the community, so you
(42:43):
stick around.
Do you know what I mean?
So it's kind of like it's agreat sales opportunity for you
too, because, like you'recreating this like hangout space
and you know not everyone isgoing to be interested in what
you're doing in that moment, but, like you never know, it's and
it evolves too.
Yeah based on what thecommunity wants and needs.
Speaker 1 (43:06):
Yeah, it's, and it's about creating impact and it's
and growing your business andserving people.
Yeah, so folks out there, youknow less.
How many followers can I getmore?
What's the community and themovement that I can cultivate?
Speaker 2 (43:22):
Yeah, totally.
Speaker 1 (43:23):
Because when you, when you do that, you don't need
to worry about followers orsales.
They're just going to happen,right yeah?
Speaker 2 (43:29):
Well, and then you also have what's it called like
evangel, evangel, evangelistsevangelists you have evangelists
, so you have people out in theother communities.
Then you know talking aboutyour community and how it's so
great or this thing and you know, or this person through this
community, right, so it's justsort of like it actually
(43:51):
amplifies your impact.
Yeah.
And I think that's a greatquestion, whatever it is, you're
definitely.
Speaker 1 (43:57):
I'm definitely seeing that specifically happen right
now, because now I have multiplecommunities that are all linked
together.
You know it's a community ofcommunities at this point, but I
have my free group, the missionand movement group.
I have my very low price socialmedia group, which is the
simple social sanctuary.
I have my engaged group androutinely I'll have strangers,
you know, message me on Facebookor Instagram saying hey, so,
(44:20):
and so was talking about you inthis other place.
They're telling me about whatyou do and what's going on over
here.
I really want to join up, Ireally want to get involved.
Right, and it's because ofexactly what you're saying.
Right here, people love whatyou know.
You're the community you'vecreated.
They want to invite otherpeople to it.
Speaker 2 (44:39):
Yeah, and that's the whole idea behind remember the
tribes.
I can't remember the guy whowrote that book, but he's a big
marketing guy, big advertisingguy.
Speaker 1 (44:51):
Yeah, I didn't read it, but I heard about that yeah
it's the same thing.
Speaker 2 (44:53):
It's like all about like creating community and why
that's so important.
Speaker 1 (44:57):
Yeah, I'm reading a book right now and I don't
remember the author's name orthe title of the book, but it's
about because I just like gotthe book reqo and added it and
audible.
I've just been listening to it.
But yeah it's about that aswell, just like the power of
community and connection amongstpeople sharing value and yeah,
(45:17):
seth, godin.
That's not the author that I'mthinking of for my book, but
that's the tribes book, SethGodin right.
Speaker 2 (45:24):
Seth Godin, yeah.
Speaker 1 (45:26):
Cool, yeah, cool.
All right, there you go.
There's seven things, sevenreasons why coaching whatever
2024 will be different coaches.
There they are.
Speaker 2 (45:41):
Yeah, why?
2024 will be totally differentfor coaches.
Speaker 1 (45:44):
For coaches Seven reasons.
Speaker 2 (45:46):
We just shared them all.
Speaker 1 (45:50):
Yeah, and less excuses than ever.
No more, no excuses.
Speaker 2 (45:53):
Oh yeah, excuses are just like that's yeah, no, none
of that.
Speaker 1 (45:58):
I have that Cool.
Speaker 2 (46:00):
All right, that's it for now, I guess.
Happy New Year everyone,because this is the first
episode of 2024.
Speaker 1 (46:09):
Happy New Year, happy January, happy everything.
Speaker 2 (46:15):
Follow us on Instagram at is the no excuses
coaching podcast.
Speaker 1 (46:19):
Follow us on Instagram.
Yeah, follow.
It's the no excuses coachingpodcast.
We'll see you there.
Speaker 2 (46:25):
Bye, bye.
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