March 17, 2024 • 26 mins
We're peeling back the curtain to reveal how a podcast can be your golden ticket to establishing credibility and authority, especially if you're hungry to make a mark in your industry.
Imagine the intimacy of a one-on-one conversation. Now, magnify that feeling, and you have the essence of podcasting—a tool for forging deeper connections.
Tune in as we celebrate the creative autonomy, empowerment, and vibrant community that awaits you in the podcasting world, where your voice is not only heard but can lead, inspire, and influence.
Join us on Zoom on March 21 at 10 am EST for Just Hit Record: Everything You Need to Know to Start Your Podcast Immediately, a training that will allow you to peek behind the curtain of our podcasting process.
This is a live workshop, interactive and fun, with Alanna and Ryan. We will share insider tips and secrets to launching the podcast you've been dreaming about. You'll walk away with a published podcast if you do the work.
A modest time investment into podcasting can reap substantial rewards. Register now!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey Ryan, we are back recording another podcast
episode of the no ExcusesCoaching Podcast.
Speaker 2 (00:09):
Yes, we are Podcast time, Hi everyone.
Time for podcast.
You can put your podcastheadphones on.
Let's talk about things.
Speaker 1 (00:17):
Let's talk about some stuff.
We've got an exciting thingcoming up this week.
Speaker 2 (00:23):
Really exciting.
Really exciting.
I know what people are thinking.
They think I'm going to makesome joke and talk about
something else, talk about howI'm excited for lunch on Tuesday
or something like that, beforeI get to the real thing that
we're excited about.
But I'm not going to do that.
Switching it up Podcasttraining Just hit record.
(00:44):
How to start your own podcasteasily, happily, smoothly.
The training is hosted by youand me.
Yeah, ryan Montes, it's thisThursday.
Yeah, we've got a bunch ofpeople signed up.
Yeah, there are a bunch ofpeople signed up already.
It's going to be a really goodtraining, really good workshop.
(01:07):
Everybody who attends is goingto, should they so choose, which
I believe they will be able tostart their own podcast later
that day or the next day, easypeasy.
Speaker 1 (01:17):
Yeah, this month there's people becoming
podcasters all over.
Yeah, that's coming up.
That's really exciting.
What we're going to talk abouttoday are the secret benefits of
starting a podcast.
You may be thinking well,that's not really tough love.
This is the tough love season.
(01:37):
We just decided that we want totalk about podcasting, partly
because we've got this classcoming up.
Speaker 2 (01:45):
I would argue that most people were not thinking
that.
Probably most people were notthinking that a few episodes ago
we announced that this was thetough love season.
I would argue that peopleprobably came into this episode
and were totally open minded.
Speaker 1 (01:58):
Yeah, I don't know.
That's a question for theaudience.
Speaker 2 (02:03):
Did you come into this episode being like here's
another tough love episode.
Or did you come into thisepisode being like, I don't know
.
I just listened to these twopeople talk.
Speaker 1 (02:12):
Yeah, that's true.
It is true, though, but youknow what?
It's funny.
I just got back fromMontranblanc, so yesterday I had
a six hour drive, and when itcame turn for me to have my
stuff to listen to on the radio,I put on one of my favorite
(02:34):
podcasts, which is Giggly Squad.
The podcast episode that theyshared was very different.
I was like I told my family I'mlike this is such a funny
podcast, I love it.
Whenever I'm walking, jinx ourdog, I put this on and I have to
apologize to people about whyI'm laughing so much in the park
.
And anyway, the episode that Ichose was very different than
(02:59):
all the other episodes, and soeveryone in the car was like it
wasn't that good.
So maybe they are.
Maybe people are looking forthe usual.
Speaker 2 (03:11):
What was that funny podcast called?
Speaker 1 (03:14):
It's called Giggly Squad.
Speaker 2 (03:16):
Giggly Squad.
I think it's funny.
Speaker 1 (03:20):
I don't know, maybe, probably not, I don't know.
It's kind of more of like agirly vibe, I guess.
But the one girl, the one coit's two girls, and one of them
is a comedian.
She's actually going to befilming like a special on
Netflix in the next couple ofweeks.
(03:40):
Her name's Hannah I can't evenremember her last name and then
the other girl is Paige andshe's more of like a fashion
person.
She does like red carpet stufffor you know, award shows and
stuff like that.
Anyway, they're just reallyfunny, they're cute, they're
giggly.
Speaker 2 (03:59):
Yeah, I'm definitely not sold, but I might give it a
listen.
I don't know.
Yeah, they have an Instagram.
Speaker 1 (04:06):
Yeah.
Speaker 2 (04:06):
Here.
Speaker 1 (04:08):
Yeah.
Speaker 2 (04:09):
OK.
Speaker 1 (04:10):
I think they're fun.
It's just kind of like mindlesslistening, you know.
Speaker 2 (04:14):
Are they sisters?
Are they related?
Speaker 1 (04:16):
No, they're just best friends.
Speaker 2 (04:18):
Oh, they've kind of a similar look, the two of them.
Hmm, ok, podcast yeah.
Speaker 1 (04:26):
Podcast.
Speaker 2 (04:28):
Podcasting.
We got a list Because I was.
Here's what happened.
Here's what happened.
Ladies and gentlemen, lanaalready knows this, but here's
what happened.
Earlier today, I was talking toa really wonderful
hypnotherapist who I know, vickyVicky Poole, wonderful
hypnotherapist out there servingthe world, and she has a
(04:49):
podcast.
She has a really a really goodpodcast and we were talking
about her podcast.
Yeah, I think it's called.
I know the name of it, but Idon't want to get it wrong, so
let me look it up Really quickly.
Ok, the name of Vicky's podcastis Dream Today's dream,
Tomorrow's reality.
Ok, so find that podcast onpodcast providers.
(05:11):
Anyways, Vicky and I weretalking about, like, the
different doors that have openedfor her because she's a
podcaster and you know we'regoing to get into a list today,
but that's what spurred thisepisode right, and also we
happen to have this podcasttraining coming up later this
(05:32):
week.
But you know, what are thedoors that open to you?
What are the secret benefitsthat you you know, maybe you
don't realize you get fromhosting a podcast until you're
actually hosting it.
So that's what we're talkingabout.
Speaker 1 (05:42):
Yeah, yeah, it's true .
You just have to roll with it,because sometimes you don't know
until you get going, and thenyou're like, oh my God, I just
opened this whole portal.
Speaker 2 (05:56):
Yeah, so let's get into it Like one of the cool
things that can happen in yourlife, in your world, when you
start your own podcast and youhave your own podcast and for
fun.
I don't have the list, onlyAlana has the list Because it's
handwritten on her desk in frontof her.
Speaker 1 (06:14):
Yeah.
Speaker 2 (06:16):
Although we did like, we created it together.
Speaker 1 (06:19):
Yeah, but I just I wrote it down, okay, yeah.
So the first one and this onemay may not be so secret, it may
be kind of obvious, but ithelps enhance your authority and
your credibility In your nicheor in your industry, and part of
that is because when you're apodcaster, it's like another
(06:42):
piece of your identity, right.
That is like giving you thatcredibility.
It's not just like acertification that you have as
like a coach or something likethat, but when you're a
podcaster, there's thispreconceived credibility or
authority that's attached to youhaving that title.
Yeah Well, you know.
Speaker 2 (07:03):
I have a theory about why that is, and it's because
when you're a podcaster like assoon as you've created one
podcast episode you've donesomething that most people in
the world are totally unwillingto do.
Most people are petrified ofpublic speaking petrified of
publishing their voice, likepetrified of being heard in
(07:23):
front of a mass audience.
And so when you, when you say,yeah, I have a podcast, you
instantly communicate.
I'm not afraid of being seen,you instantly communicate.
I'm not afraid of being seenand heard.
I'm not afraid of publicspeaking, I'm not afraid of
sharing my views on subjects.
Right, which automatically setsyou apart from just most people
(07:44):
in the world.
I'm not saying this makes usbetter than anybody, but it
makes us different.
Speaker 1 (07:50):
Right, yeah, and maybe more courageous perhaps
because it takes courage right.
Speaker 2 (07:58):
But you know, depending on what you want to
communicate about yourself, youknow, if you're a person who's a
leader or an authority and youwant to be perceived as such,
one way to do that is to dothings that other people are
unwilling to do and step intoleadership roles, and one of
those is, you know,communicating by different
medias.
Big one podcasting, yeah, yeah.
Speaker 1 (08:20):
And I think it's like one of the best ones.
Like you can share all kinds ofstuff on social media and you
can put videos up on socialmedia, but it's when you're
podcasting it's different and Ithink we're going to kind of
touch on more why that is goingthrough this list.
But if you want to establishyourself as an authority, as a
(08:41):
leader, as a as someone whomeans something in your niche or
in your space, making time topublish and create a podcast, I
think should be like a toppriority.
Speaker 2 (09:00):
Yeah especially when you understand how easy and fast
it can be.
It's not what this episode isabout today.
In fact, this is a theme we'regoing to get into inside our
podcast training later this week.
But one of the big things thatholds people back from starting
a podcast is they don't know how.
They assume it's going to takea lot of time and energy.
They assume it's going to behard and it can be those things,
(09:21):
but it doesn't need to be.
And so, like you know, alanaand I, I still remember the
conversation we had years ago orwherever, whenever it was.
I'm not great with time, Iguess, but before we started the
podcast we both agreed it's notworth doing if it's going to be
hard or super time consuming orlike complicated.
Speaker 1 (09:40):
Yeah.
Speaker 2 (09:41):
And I think we agreed that, like the minute it
becomes apparent that that's howit is, we're not going to do it
.
And now we're about to hit 100episodes and I, we sit and I, I
know we agree.
This is not hard, this is notenergy intensive.
Once you understand how to doit, the way most people don't do
it.
Most people make it hard andenergy intensive, which is fine.
(10:01):
Bless them.
Do it, do whatever you want,but it doesn't need to be.
This is a total tangent.
Speaker 1 (10:07):
Yeah, yeah.
But.
But I also wanted to say, inalignment with that whole idea
of like enhancing yourcredibility and authority, if
you want to be a leader in thespace and you do have
aspirations of speaking publiclymaybe on stages, right, like
actually speaking having apodcast is an opportunity to
(10:30):
like start that process Right.
It is safe.
Right now You're not beinginvited on stages or you know
you're not quite there yet.
Having a podcast is going topave the path to getting up on
stages right, because it'sgiving you that credibility and
the authority and you're flexingthat muscle on a weekly basis.
(10:53):
Yeah, absolutely, so maybe youwant to get interviewed on TV.
Maybe you want to beinterviewed on like bigger
podcasts, or you know otherstages, or be a speaker at a
conference or something likethat.
If you have a podcast, thatsets you apart from someone who
is applying who doesn't have onetoo right.
Speaker 2 (11:13):
Yeah.
Speaker 1 (11:14):
I think that's also kind of a secret benefit to it
is it paves the way for biggerdreams you might have down the
road.
Speaker 2 (11:24):
Yeah, okay, let's get back to the list.
Speaker 1 (11:27):
Well, that was part of the list.
Speaker 2 (11:29):
You know what I?
Speaker 1 (11:29):
mean that was part of point one, but yeah, okay.
Speaker 2 (11:31):
Let's carry on with the list.
Let's move on, yeah.
Speaker 1 (11:34):
Shall we.
Speaker 2 (11:35):
Yeah, okay, we shall, shouldn't we?
We shall, because that wasstill number one, right, that
was number one yeah.
I think.
Speaker 1 (11:44):
one though, you know enhanced your credibility, and
it's a big one.
That's like a very broadumbrella number topic yeah, okay
.
Number two is it act?
Having a podcast activates thelaw of reciprocity.
Speaker 2 (12:01):
It can.
Speaker 1 (12:02):
It can activate the law of reciprocity.
Speaker 2 (12:08):
So the full point there for number two was when
you have a podcast, you havesomething of value.
Just having a podcast createssomething of value, and the
obvious asset that you'recreating is the episodes that
you can give to people.
But the other asset thatarguably might be more important
(12:30):
is the following that thepodcast cultivates.
When you have a podcast, youknow and you create episodes
consistently, you will create afollowing, right, and that's a
really powerful asset that youcould choose to share with
others.
You could choose to share thatwith others You're following and
(12:50):
that's incredibly valuable.
And so the way to use yourpodcast to activate the law of
reciprocity is let's say, youwant to be on somebody else's
podcast, you want them tointerview you so you can get in
front of their audience andshare your message with a brand
new audience, right?
Well, you can approach thatperson and say, hey, can I be on
(13:11):
your podcast please?
And they might say yes.
Or, if you have your ownpodcast, you can approach that
person and say I would love tointerview you on my podcast so
you can get your message infront of my audience and I would
love to be interviewed on yourpodcast and do the same.
And which one is the betterposition to make that offer from
?
Obviously number two.
(13:33):
And not only that, and this islike something that I was
talking about with Vicki, likeit doesn't even need to be
another podcast.
Like, let's say, you want to goand do a talk for somebody's
audience that has a membershipor has an active Facebook group,
you know you could do the samething.
This law of reciprocity hey,come and be a guest on my
podcast and in exchange, I'll doa presentation for your group.
Win, win.
In fact, it's win, win, wins.
(13:54):
The audience wins, the otherperson wins and you win.
Right.
So when we say you know you canactivate the law of reciprocity
with your podcast, in my mindthat's how it works.
Speaker 1 (14:04):
Yeah, I like it.
I think that's perfect.
Speaker 2 (14:08):
Yeah, boom Done.
Speaker 1 (14:11):
Done.
I have no more done.
Speaker 2 (14:13):
I don't have anything else to add to that one, but it
was actually, that point wasthe reason I wanted to make this
episode, because that one is soimportant and so powerful.
Speaker 1 (14:23):
Yeah, it's like you have something to bring to the
table.
Speaker 2 (14:28):
Yeah.
Speaker 1 (14:28):
That's not just oh, let's go live on my Instagram or
my Facebook.
Yeah, it's a different.
It's a different type ofaudience and you know this is
something that we'll talk about,too in the podcast class.
But when you have a podcast,it's a very intimate experience
for the people who are youraudience, because you're right
(14:51):
in their ears, right, and soit's just like it's a different
type of community than your likesocial media following.
Speaker 2 (15:01):
Yeah, yeah.
Speaker 1 (15:03):
Exactly Like a different kind of connection, I
think, and I can't remember thestats on this, but I have them
somewhere around.
It's an insane statistic, likeI want to say, in the 90%
statistic around, if you pitchsomething to people who are
(15:23):
following you or not followingyou, to your podcast audience,
like a huge percentage of themwill purchase it, which is why
advertising on podcasts is likeso lucrative.
Speaker 2 (15:39):
Interesting, yeah, interesting.
Speaker 1 (15:42):
I have to pick that out.
I have that for the, for ourclass.
Speaker 2 (15:46):
Oh, good Info on that yeah.
So we'll get into that in thetraining Cool, all right.
Speaker 1 (15:55):
So, yeah, use your podcast as a bargaining chip.
Number three secret benefit tohaving a podcast is, when you
have a podcast, it creates anenvironment where you're the
boss.
So you're basically creating anopportunity for yourself to be
(16:15):
like the creator, producer,director, editor everything of
your podcast, and that helps youdevelop well more confidence.
But also it allows you to havethe self-image of you know, I am
(16:38):
a leader, I have authority, Icreate things, I am expressing
myself and people listen to me,and this is really powerful
right For your own subconsciousprogramming.
Speaker 2 (16:56):
I agree.
Years ago, many years ago, oneof my good friends, who also
studies personal development,told me that he I don't know if
he read it somewhere or a coachtold him this, but he had
learned somewhere that, likethis, one person had recommended
it's a really good idea tocreate a context in your life
(17:19):
where you're the boss, whereyou're in charge, especially if
you're not a business owner andyou want to be Right.
So I think the advice that hehad received was for, like,
somebody who's moving from theemployee world to being the
entrepreneur, and the advice wascreate a context where you're
the boss, like start a communityclub where you're the boss.
Start a business, a side hustle, where you're the boss.
(17:42):
Create a context in your lifewhere you are in charge and you
are the leader.
Right.
And I always again, I don'tthink he even told me who had
said it, but I've alwaysremembered that little bit of
advice that he just shared to mewas important to him and, as
I've now studied, you know muchmore since then.
I think it's brilliant advice.
(18:03):
And so when you create apodcast like starting a podcast
is not starting an Instagramaccount, it's not starting a
Facebook account, it's notstarting a YouTube channel.
Those are all you know your ownlittle account on a greater
platform.
When you start a podcast,you're creating an entity in and
of itself.
It is in its own self-sustainedthing and you can choose to
(18:25):
share it on other platforms, butit exists outside of those
platforms and you're in chargeof it.
You created it.
Speaker 1 (18:33):
You're the leader of it.
Speaker 2 (18:35):
Right, and when you do that, you're checking off a
little box inside yourunconscious mind that says I'm
in charge of this thing, of this.
It's like a miniaturepublishing company, yeah.
Speaker 1 (18:46):
So you're a miniature media company?
Yeah, it's like a miniatureradio station that you're in
charge of, and sometimes, rightlike it's, when you're creating
these types of things, you canget it.
You can get stuck in this kindof like way of thinking that
(19:10):
like well, we can't change thator we can't do that.
Or like even today, how Iintroduced the episode being
like this doesn't really line upwith our tough love season, but
we're doing this, like why do Ineed to mention that?
I don't really, because youknow we're the leaders of this
podcast and we can do whateverwe want.
Speaker 2 (19:29):
Exactly.
Speaker 1 (19:30):
Right, but I think sometimes you can get caught up
in and limiting yourself to yeah.
So it's a good reminder to likeyou don't have to, we can do
whatever we want.
We could talk about whateverthe heck we want next week.
Speaker 2 (19:47):
Exactly exactly or today.
We could skip the last items onthe list.
Speaker 1 (19:53):
Yeah, we're not gonna do that, but we could.
No, we're not gonna do that,could Okay?
Speaker 2 (19:59):
What's left?
What's left.
Speaker 1 (20:00):
Well, that one kind of wrapped into, because I had
confidence written down here,but this kind of like ties into.
It's like a huge confidencebooster.
It allows you to expressyourself.
It allows you to expressyourself creatively too.
It's like a huge creativeoutlet, which is fun, right.
(20:21):
Like, if you're wanting to likelast week I was talking about
leading with joy If you wannalean into leading with joy, like
find areas in your life whereyou can be creative, where you
can use different areas of yourlife as creative expression and
that creates more joy and fun inyour life.
(20:41):
Which is like attractive, right.
Speaker 2 (20:44):
Yeah, definitely.
Speaker 1 (20:47):
So that all kind of ties into the next point.
And then our last point is whenyou have a podcast, you
immediately become a member ofan elite group of people who
have podcasts.
So you become part of a group,right?
Speaker 2 (21:08):
Yeah, it's true, it's almost like a secret society.
I mean, maybe there is one, Idon't know, but it's like that
right.
Like again because we talkedabout earlier when you have a
podcast.
Now you're a podcaster, you dothis thing that most people will
never do, and so if you're at aconvention, you're at a
networking event, you're at apodcast trade show or wherever,
(21:33):
especially if you're atentrepreneurial training or
business trainings or whatever,you have this like instant
connection to the other peoplewho also do this thing.
You have this common groundthat other people don't have.
It's like the ex-military crowd.
You know Former soldiers willsee eye to eye and have common
ground with other formersoldiers in a way that regular
(21:54):
people who've never served inthe military just don't have and
won't understand.
Right.
Likewise, being a podcaster andputting yourself outside of
your comfort zone in the waythat's required to have a
podcast creates another one ofthose kind of like invisible
clubs that you're either in oryou're not, and in my opinion in
my experience, I'm sure you'llagree it's the kind of club
(22:16):
that's better to be in it right,yeah.
Yeah.
Speaker 1 (22:20):
Yeah, I love being part of the podcast club.
Podcast, yeah.
Speaker 2 (22:26):
I gotta milk it a little more.
You know I gotta go.
I gotta go like we should go tolike a podcast convention.
Speaker 1 (22:33):
I know well, there is one, there's many.
Yeah, there's one kind of megaone.
I don't know when it is orwhere, but I do know it exists.
But yeah, I mean there's somuch opportunity.
I mean we're just giving thesurface of the podcast life.
I mean we could go a lot bigger.
(22:54):
I mean this one Giggly Squad,this podcast that I was talking
about at the beginning of theepisode.
It's pretty big, you know, andthey're just regular girls, you
know, they're like us, they'reno different than us.
Speaker 2 (23:12):
Yeah, they're just like me.
Speaker 1 (23:15):
Yeah.
Speaker 2 (23:15):
Than you.
Speaker 1 (23:17):
Yeah, although Hannah is a comedian and she has a
Netflix special coming up, butit's part of like being part of
this podcast, just like us, yeah.
Speaker 2 (23:28):
Same thing Netflix specials, whatever, yeah, yeah,
join the club people, it's fun,all right.
Speaker 1 (23:37):
So that's it.
Those are the secret benefitsof having a podcast.
I'm not gonna recap them, youcan just go back and listen,
because we kind of went all overthe place, yeah.
But in my opinion, the two bigones are it really does help
enhance your authority andcredibility and it allows you to
(23:59):
, you know, boost yourconfidence and, you know, see
yourself as a leader.
I think those are the big ones.
Speaker 2 (24:08):
Yeah, yeah, definitely.
I don't really think I haveanything else to add.
I think we got it?
Speaker 1 (24:15):
Yeah, that's it.
Speaker 2 (24:17):
I mean there's more, there's more benefits to being a
podcaster and having it Likeit's a you know, and it's a
media that's still growing Right.
Yeah, artcasting it's not new,but it's still new right.
Speaker 1 (24:32):
Yeah.
Speaker 2 (24:33):
It's a really good time to get into it before the
ship really sails.
Speaker 1 (24:39):
Right, yeah, well, one of the stats I was telling
you about is there's compared toYouTube, there's two million
podcasts compared to, like, Ithink it's like 375 million
YouTube channels.
Speaker 2 (24:53):
Yeah.
Speaker 1 (24:54):
So it's still a relatively small pool and 70% of
those podcasts go dark afterseven episodes.
So it's just like it's a reallysmall pool and it's actually
easier to get more reach andexposure for your podcast than
(25:21):
it is, you know, to hit it withYouTube.
And the thing is with YouTubeis like our podcast is now on
YouTube because they just addedthis whole option for podcasters
on YouTube where you can submityour RSS feed, so like there's
a whole tab now on YouTube whereit's just podcasts.
Speaker 2 (25:44):
Oh, cool yeah so we're on there now.
Speaker 1 (25:45):
I just uploaded all of our episodes to YouTube on
Friday or not.
Speaker 2 (25:52):
Friday.
Speaker 1 (25:52):
I don't know, one day this week I did it.
Speaker 2 (25:54):
Cool, thank you, yeah , and it's only going to get
better folks.
It's only going to get better,yeah.
I'm going to get in.
Speaker 1 (26:03):
Yeah, so no pressure.
Speaker 2 (26:04):
I mean, oh right, we got the training this week yeah,
if you're listening to this onMonday or Tuesday or Wednesday
or Thursday, like before 10AMEastern time, reach out to us
and we'll get you theregistration link so you can
register for the training.
Speaker 1 (26:20):
Yeah.
Speaker 2 (26:21):
Yeah.
Speaker 1 (26:22):
All right, cool, that's it.
Speaker 2 (26:25):
That's it All right.
See you guys next time.
Ciao.
Hey Ryan, we are back recording another podcast
episode of the no ExcusesCoaching Podcast.
Speaker 2 (00:09):
Yes, we are Podcast time, Hi everyone.
Time for podcast.
You can put your podcastheadphones on.
Let's talk about things.
Speaker 1 (00:17):
Let's talk about some stuff.
We've got an exciting thingcoming up this week.
Speaker 2 (00:23):
Really exciting.
Really exciting.
I know what people are thinking.
They think I'm going to makesome joke and talk about
something else, talk about howI'm excited for lunch on Tuesday
or something like that, beforeI get to the real thing that
we're excited about.
But I'm not going to do that.
Switching it up Podcasttraining Just hit record.
(00:44):
How to start your own podcasteasily, happily, smoothly.
The training is hosted by youand me.
Yeah, ryan Montes, it's thisThursday.
Yeah, we've got a bunch ofpeople signed up.
Yeah, there are a bunch ofpeople signed up already.
It's going to be a really goodtraining, really good workshop.
(01:07):
Everybody who attends is goingto, should they so choose, which
I believe they will be able tostart their own podcast later
that day or the next day, easypeasy.
Speaker 1 (01:17):
Yeah, this month there's people becoming
podcasters all over.
Yeah, that's coming up.
That's really exciting.
What we're going to talk abouttoday are the secret benefits of
starting a podcast.
You may be thinking well,that's not really tough love.
This is the tough love season.
(01:37):
We just decided that we want totalk about podcasting, partly
because we've got this classcoming up.
Speaker 2 (01:45):
I would argue that most people were not thinking
that.
Probably most people were notthinking that a few episodes ago
we announced that this was thetough love season.
I would argue that peopleprobably came into this episode
and were totally open minded.
Speaker 1 (01:58):
Yeah, I don't know.
That's a question for theaudience.
Speaker 2 (02:03):
Did you come into this episode being like here's
another tough love episode.
Or did you come into thisepisode being like, I don't know
.
I just listened to these twopeople talk.
Speaker 1 (02:12):
Yeah, that's true.
It is true, though, but youknow what?
It's funny.
I just got back fromMontranblanc, so yesterday I had
a six hour drive, and when itcame turn for me to have my
stuff to listen to on the radio,I put on one of my favorite
(02:34):
podcasts, which is Giggly Squad.
The podcast episode that theyshared was very different.
I was like I told my family I'mlike this is such a funny
podcast, I love it.
Whenever I'm walking, jinx ourdog, I put this on and I have to
apologize to people about whyI'm laughing so much in the park
.
And anyway, the episode that Ichose was very different than
(02:59):
all the other episodes, and soeveryone in the car was like it
wasn't that good.
So maybe they are.
Maybe people are looking forthe usual.
Speaker 2 (03:11):
What was that funny podcast called?
Speaker 1 (03:14):
It's called Giggly Squad.
Speaker 2 (03:16):
Giggly Squad.
I think it's funny.
Speaker 1 (03:20):
I don't know, maybe, probably not, I don't know.
It's kind of more of like agirly vibe, I guess.
But the one girl, the one coit's two girls, and one of them
is a comedian.
She's actually going to befilming like a special on
Netflix in the next couple ofweeks.
(03:40):
Her name's Hannah I can't evenremember her last name and then
the other girl is Paige andshe's more of like a fashion
person.
She does like red carpet stufffor you know, award shows and
stuff like that.
Anyway, they're just reallyfunny, they're cute, they're
giggly.
Speaker 2 (03:59):
Yeah, I'm definitely not sold, but I might give it a
listen.
I don't know.
Yeah, they have an Instagram.
Speaker 1 (04:06):
Yeah.
Speaker 2 (04:06):
Here.
Speaker 1 (04:08):
Yeah.
Speaker 2 (04:09):
OK.
Speaker 1 (04:10):
I think they're fun.
It's just kind of like mindlesslistening, you know.
Speaker 2 (04:14):
Are they sisters?
Are they related?
Speaker 1 (04:16):
No, they're just best friends.
Speaker 2 (04:18):
Oh, they've kind of a similar look, the two of them.
Hmm, ok, podcast yeah.
Speaker 1 (04:26):
Podcast.
Speaker 2 (04:28):
Podcasting.
We got a list Because I was.
Here's what happened.
Here's what happened.
Ladies and gentlemen, lanaalready knows this, but here's
what happened.
Earlier today, I was talking toa really wonderful
hypnotherapist who I know, vickyVicky Poole, wonderful
hypnotherapist out there servingthe world, and she has a
(04:49):
podcast.
She has a really a really goodpodcast and we were talking
about her podcast.
Yeah, I think it's called.
I know the name of it, but Idon't want to get it wrong, so
let me look it up Really quickly.
Ok, the name of Vicky's podcastis Dream Today's dream,
Tomorrow's reality.
Ok, so find that podcast onpodcast providers.
(05:11):
Anyways, Vicky and I weretalking about, like, the
different doors that have openedfor her because she's a
podcaster and you know we'regoing to get into a list today,
but that's what spurred thisepisode right, and also we
happen to have this podcasttraining coming up later this
(05:32):
week.
But you know, what are thedoors that open to you?
What are the secret benefitsthat you you know, maybe you
don't realize you get fromhosting a podcast until you're
actually hosting it.
So that's what we're talkingabout.
Speaker 1 (05:42):
Yeah, yeah, it's true .
You just have to roll with it,because sometimes you don't know
until you get going, and thenyou're like, oh my God, I just
opened this whole portal.
Speaker 2 (05:56):
Yeah, so let's get into it Like one of the cool
things that can happen in yourlife, in your world, when you
start your own podcast and youhave your own podcast and for
fun.
I don't have the list, onlyAlana has the list Because it's
handwritten on her desk in frontof her.
Speaker 1 (06:14):
Yeah.
Speaker 2 (06:16):
Although we did like, we created it together.
Speaker 1 (06:19):
Yeah, but I just I wrote it down, okay, yeah.
So the first one and this onemay may not be so secret, it may
be kind of obvious, but ithelps enhance your authority and
your credibility In your nicheor in your industry, and part of
that is because when you're apodcaster, it's like another
(06:42):
piece of your identity, right.
That is like giving you thatcredibility.
It's not just like acertification that you have as
like a coach or something likethat, but when you're a
podcaster, there's thispreconceived credibility or
authority that's attached to youhaving that title.
Yeah Well, you know.
Speaker 2 (07:03):
I have a theory about why that is, and it's because
when you're a podcaster like assoon as you've created one
podcast episode you've donesomething that most people in
the world are totally unwillingto do.
Most people are petrified ofpublic speaking petrified of
publishing their voice, likepetrified of being heard in
(07:23):
front of a mass audience.
And so when you, when you say,yeah, I have a podcast, you
instantly communicate.
I'm not afraid of being seen,you instantly communicate.
I'm not afraid of being seenand heard.
I'm not afraid of publicspeaking, I'm not afraid of
sharing my views on subjects.
Right, which automatically setsyou apart from just most people
(07:44):
in the world.
I'm not saying this makes usbetter than anybody, but it
makes us different.
Speaker 1 (07:50):
Right, yeah, and maybe more courageous perhaps
because it takes courage right.
Speaker 2 (07:58):
But you know, depending on what you want to
communicate about yourself, youknow, if you're a person who's a
leader or an authority and youwant to be perceived as such,
one way to do that is to dothings that other people are
unwilling to do and step intoleadership roles, and one of
those is, you know,communicating by different
medias.
Big one podcasting, yeah, yeah.
Speaker 1 (08:20):
And I think it's like one of the best ones.
Like you can share all kinds ofstuff on social media and you
can put videos up on socialmedia, but it's when you're
podcasting it's different and Ithink we're going to kind of
touch on more why that is goingthrough this list.
But if you want to establishyourself as an authority, as a
(08:41):
leader, as a as someone whomeans something in your niche or
in your space, making time topublish and create a podcast, I
think should be like a toppriority.
Speaker 2 (09:00):
Yeah especially when you understand how easy and fast
it can be.
It's not what this episode isabout today.
In fact, this is a theme we'regoing to get into inside our
podcast training later this week.
But one of the big things thatholds people back from starting
a podcast is they don't know how.
They assume it's going to takea lot of time and energy.
They assume it's going to behard and it can be those things,
(09:21):
but it doesn't need to be.
And so, like you know, alanaand I, I still remember the
conversation we had years ago orwherever, whenever it was.
I'm not great with time, Iguess, but before we started the
podcast we both agreed it's notworth doing if it's going to be
hard or super time consuming orlike complicated.
Speaker 1 (09:40):
Yeah.
Speaker 2 (09:41):
And I think we agreed that, like the minute it
becomes apparent that that's howit is, we're not going to do it
.
And now we're about to hit 100episodes and I, we sit and I, I
know we agree.
This is not hard, this is notenergy intensive.
Once you understand how to doit, the way most people don't do
it.
Most people make it hard andenergy intensive, which is fine.
(10:01):
Bless them.
Do it, do whatever you want,but it doesn't need to be.
This is a total tangent.
Speaker 1 (10:07):
Yeah, yeah.
But.
But I also wanted to say, inalignment with that whole idea
of like enhancing yourcredibility and authority, if
you want to be a leader in thespace and you do have
aspirations of speaking publiclymaybe on stages, right, like
actually speaking having apodcast is an opportunity to
(10:30):
like start that process Right.
It is safe.
Right now You're not beinginvited on stages or you know
you're not quite there yet.
Having a podcast is going topave the path to getting up on
stages right, because it'sgiving you that credibility and
the authority and you're flexingthat muscle on a weekly basis.
(10:53):
Yeah, absolutely, so maybe youwant to get interviewed on TV.
Maybe you want to beinterviewed on like bigger
podcasts, or you know otherstages, or be a speaker at a
conference or something likethat.
If you have a podcast, thatsets you apart from someone who
is applying who doesn't have onetoo right.
Speaker 2 (11:13):
Yeah.
Speaker 1 (11:14):
I think that's also kind of a secret benefit to it
is it paves the way for biggerdreams you might have down the
road.
Speaker 2 (11:24):
Yeah, okay, let's get back to the list.
Speaker 1 (11:27):
Well, that was part of the list.
Speaker 2 (11:29):
You know what I?
Speaker 1 (11:29):
mean that was part of point one, but yeah, okay.
Speaker 2 (11:31):
Let's carry on with the list.
Let's move on, yeah.
Speaker 1 (11:34):
Shall we.
Speaker 2 (11:35):
Yeah, okay, we shall, shouldn't we?
We shall, because that wasstill number one, right, that
was number one yeah.
I think.
Speaker 1 (11:44):
one though, you know enhanced your credibility, and
it's a big one.
That's like a very broadumbrella number topic yeah, okay
.
Number two is it act?
Having a podcast activates thelaw of reciprocity.
Speaker 2 (12:01):
It can.
Speaker 1 (12:02):
It can activate the law of reciprocity.
Speaker 2 (12:08):
So the full point there for number two was when
you have a podcast, you havesomething of value.
Just having a podcast createssomething of value, and the
obvious asset that you'recreating is the episodes that
you can give to people.
But the other asset thatarguably might be more important
(12:30):
is the following that thepodcast cultivates.
When you have a podcast, youknow and you create episodes
consistently, you will create afollowing, right, and that's a
really powerful asset that youcould choose to share with
others.
You could choose to share thatwith others You're following and
(12:50):
that's incredibly valuable.
And so the way to use yourpodcast to activate the law of
reciprocity is let's say, youwant to be on somebody else's
podcast, you want them tointerview you so you can get in
front of their audience andshare your message with a brand
new audience, right?
Well, you can approach thatperson and say, hey, can I be on
(13:11):
your podcast please?
And they might say yes.
Or, if you have your ownpodcast, you can approach that
person and say I would love tointerview you on my podcast so
you can get your message infront of my audience and I would
love to be interviewed on yourpodcast and do the same.
And which one is the betterposition to make that offer from
?
Obviously number two.
(13:33):
And not only that, and this islike something that I was
talking about with Vicki, likeit doesn't even need to be
another podcast.
Like, let's say, you want to goand do a talk for somebody's
audience that has a membershipor has an active Facebook group,
you know you could do the samething.
This law of reciprocity hey,come and be a guest on my
podcast and in exchange, I'll doa presentation for your group.
Win, win.
In fact, it's win, win, wins.
(13:54):
The audience wins, the otherperson wins and you win.
Right.
So when we say you know you canactivate the law of reciprocity
with your podcast, in my mindthat's how it works.
Speaker 1 (14:04):
Yeah, I like it.
I think that's perfect.
Speaker 2 (14:08):
Yeah, boom Done.
Speaker 1 (14:11):
Done.
I have no more done.
Speaker 2 (14:13):
I don't have anything else to add to that one, but it
was actually, that point wasthe reason I wanted to make this
episode, because that one is soimportant and so powerful.
Speaker 1 (14:23):
Yeah, it's like you have something to bring to the
table.
Speaker 2 (14:28):
Yeah.
Speaker 1 (14:28):
That's not just oh, let's go live on my Instagram or
my Facebook.
Yeah, it's a different.
It's a different type ofaudience and you know this is
something that we'll talk about,too in the podcast class.
But when you have a podcast,it's a very intimate experience
for the people who are youraudience, because you're right
(14:51):
in their ears, right, and soit's just like it's a different
type of community than your likesocial media following.
Speaker 2 (15:01):
Yeah, yeah.
Speaker 1 (15:03):
Exactly Like a different kind of connection, I
think, and I can't remember thestats on this, but I have them
somewhere around.
It's an insane statistic, likeI want to say, in the 90%
statistic around, if you pitchsomething to people who are
(15:23):
following you or not followingyou, to your podcast audience,
like a huge percentage of themwill purchase it, which is why
advertising on podcasts is likeso lucrative.
Speaker 2 (15:39):
Interesting, yeah, interesting.
Speaker 1 (15:42):
I have to pick that out.
I have that for the, for ourclass.
Speaker 2 (15:46):
Oh, good Info on that yeah.
So we'll get into that in thetraining Cool, all right.
Speaker 1 (15:55):
So, yeah, use your podcast as a bargaining chip.
Number three secret benefit tohaving a podcast is, when you
have a podcast, it creates anenvironment where you're the
boss.
So you're basically creating anopportunity for yourself to be
(16:15):
like the creator, producer,director, editor everything of
your podcast, and that helps youdevelop well more confidence.
But also it allows you to havethe self-image of you know, I am
(16:38):
a leader, I have authority, Icreate things, I am expressing
myself and people listen to me,and this is really powerful
right For your own subconsciousprogramming.
Speaker 2 (16:56):
I agree.
Years ago, many years ago, oneof my good friends, who also
studies personal development,told me that he I don't know if
he read it somewhere or a coachtold him this, but he had
learned somewhere that, likethis, one person had recommended
it's a really good idea tocreate a context in your life
(17:19):
where you're the boss, whereyou're in charge, especially if
you're not a business owner andyou want to be Right.
So I think the advice that hehad received was for, like,
somebody who's moving from theemployee world to being the
entrepreneur, and the advice wascreate a context where you're
the boss, like start a communityclub where you're the boss.
Start a business, a side hustle, where you're the boss.
(17:42):
Create a context in your lifewhere you are in charge and you
are the leader.
Right.
And I always again, I don'tthink he even told me who had
said it, but I've alwaysremembered that little bit of
advice that he just shared to mewas important to him and, as
I've now studied, you know muchmore since then.
I think it's brilliant advice.
(18:03):
And so when you create apodcast like starting a podcast
is not starting an Instagramaccount, it's not starting a
Facebook account, it's notstarting a YouTube channel.
Those are all you know your ownlittle account on a greater
platform.
When you start a podcast,you're creating an entity in and
of itself.
It is in its own self-sustainedthing and you can choose to
(18:25):
share it on other platforms, butit exists outside of those
platforms and you're in chargeof it.
You created it.
Speaker 1 (18:33):
You're the leader of it.
Speaker 2 (18:35):
Right, and when you do that, you're checking off a
little box inside yourunconscious mind that says I'm
in charge of this thing, of this.
It's like a miniaturepublishing company, yeah.
Speaker 1 (18:46):
So you're a miniature media company?
Yeah, it's like a miniatureradio station that you're in
charge of, and sometimes, rightlike it's, when you're creating
these types of things, you canget it.
You can get stuck in this kindof like way of thinking that
(19:10):
like well, we can't change thator we can't do that.
Or like even today, how Iintroduced the episode being
like this doesn't really line upwith our tough love season, but
we're doing this, like why do Ineed to mention that?
I don't really, because youknow we're the leaders of this
podcast and we can do whateverwe want.
Speaker 2 (19:29):
Exactly.
Speaker 1 (19:30):
Right, but I think sometimes you can get caught up
in and limiting yourself to yeah.
So it's a good reminder to likeyou don't have to, we can do
whatever we want.
We could talk about whateverthe heck we want next week.
Speaker 2 (19:47):
Exactly exactly or today.
We could skip the last items onthe list.
Speaker 1 (19:53):
Yeah, we're not gonna do that, but we could.
No, we're not gonna do that,could Okay?
Speaker 2 (19:59):
What's left?
What's left.
Speaker 1 (20:00):
Well, that one kind of wrapped into, because I had
confidence written down here,but this kind of like ties into.
It's like a huge confidencebooster.
It allows you to expressyourself.
It allows you to expressyourself creatively too.
It's like a huge creativeoutlet, which is fun, right.
(20:21):
Like, if you're wanting to likelast week I was talking about
leading with joy If you wannalean into leading with joy, like
find areas in your life whereyou can be creative, where you
can use different areas of yourlife as creative expression and
that creates more joy and fun inyour life.
(20:41):
Which is like attractive, right.
Speaker 2 (20:44):
Yeah, definitely.
Speaker 1 (20:47):
So that all kind of ties into the next point.
And then our last point is whenyou have a podcast, you
immediately become a member ofan elite group of people who
have podcasts.
So you become part of a group,right?
Speaker 2 (21:08):
Yeah, it's true, it's almost like a secret society.
I mean, maybe there is one, Idon't know, but it's like that
right.
Like again because we talkedabout earlier when you have a
podcast.
Now you're a podcaster, you dothis thing that most people will
never do, and so if you're at aconvention, you're at a
networking event, you're at apodcast trade show or wherever,
(21:33):
especially if you're atentrepreneurial training or
business trainings or whatever,you have this like instant
connection to the other peoplewho also do this thing.
You have this common groundthat other people don't have.
It's like the ex-military crowd.
You know Former soldiers willsee eye to eye and have common
ground with other formersoldiers in a way that regular
(21:54):
people who've never served inthe military just don't have and
won't understand.
Right.
Likewise, being a podcaster andputting yourself outside of
your comfort zone in the waythat's required to have a
podcast creates another one ofthose kind of like invisible
clubs that you're either in oryou're not, and in my opinion in
my experience, I'm sure you'llagree it's the kind of club
(22:16):
that's better to be in it right,yeah.
Yeah.
Speaker 1 (22:20):
Yeah, I love being part of the podcast club.
Podcast, yeah.
Speaker 2 (22:26):
I gotta milk it a little more.
You know I gotta go.
I gotta go like we should go tolike a podcast convention.
Speaker 1 (22:33):
I know well, there is one, there's many.
Yeah, there's one kind of megaone.
I don't know when it is orwhere, but I do know it exists.
But yeah, I mean there's somuch opportunity.
I mean we're just giving thesurface of the podcast life.
I mean we could go a lot bigger.
(22:54):
I mean this one Giggly Squad,this podcast that I was talking
about at the beginning of theepisode.
It's pretty big, you know, andthey're just regular girls, you
know, they're like us, they'reno different than us.
Speaker 2 (23:12):
Yeah, they're just like me.
Speaker 1 (23:15):
Yeah.
Speaker 2 (23:15):
Than you.
Speaker 1 (23:17):
Yeah, although Hannah is a comedian and she has a
Netflix special coming up, butit's part of like being part of
this podcast, just like us, yeah.
Speaker 2 (23:28):
Same thing Netflix specials, whatever, yeah, yeah,
join the club people, it's fun,all right.
Speaker 1 (23:37):
So that's it.
Those are the secret benefitsof having a podcast.
I'm not gonna recap them, youcan just go back and listen,
because we kind of went all overthe place, yeah.
But in my opinion, the two bigones are it really does help
enhance your authority andcredibility and it allows you to
(23:59):
, you know, boost yourconfidence and, you know, see
yourself as a leader.
I think those are the big ones.
Speaker 2 (24:08):
Yeah, yeah, definitely.
I don't really think I haveanything else to add.
I think we got it?
Speaker 1 (24:15):
Yeah, that's it.
Speaker 2 (24:17):
I mean there's more, there's more benefits to being a
podcaster and having it Likeit's a you know, and it's a
media that's still growing Right.
Yeah, artcasting it's not new,but it's still new right.
Speaker 1 (24:32):
Yeah.
Speaker 2 (24:33):
It's a really good time to get into it before the
ship really sails.
Speaker 1 (24:39):
Right, yeah, well, one of the stats I was telling
you about is there's compared toYouTube, there's two million
podcasts compared to, like, Ithink it's like 375 million
YouTube channels.
Speaker 2 (24:53):
Yeah.
Speaker 1 (24:54):
So it's still a relatively small pool and 70% of
those podcasts go dark afterseven episodes.
So it's just like it's a reallysmall pool and it's actually
easier to get more reach andexposure for your podcast than
(25:21):
it is, you know, to hit it withYouTube.
And the thing is with YouTubeis like our podcast is now on
YouTube because they just addedthis whole option for podcasters
on YouTube where you can submityour RSS feed, so like there's
a whole tab now on YouTube whereit's just podcasts.
Speaker 2 (25:44):
Oh, cool yeah so we're on there now.
Speaker 1 (25:45):
I just uploaded all of our episodes to YouTube on
Friday or not.
Speaker 2 (25:52):
Friday.
Speaker 1 (25:52):
I don't know, one day this week I did it.
Speaker 2 (25:54):
Cool, thank you, yeah , and it's only going to get
better folks.
It's only going to get better,yeah.
I'm going to get in.
Speaker 1 (26:03):
Yeah, so no pressure.
Speaker 2 (26:04):
I mean, oh right, we got the training this week yeah,
if you're listening to this onMonday or Tuesday or Wednesday
or Thursday, like before 10AMEastern time, reach out to us
and we'll get you theregistration link so you can
register for the training.
Speaker 1 (26:20):
Yeah.
Speaker 2 (26:21):
Yeah.
Speaker 1 (26:22):
All right, cool, that's it.
Speaker 2 (26:25):
That's it All right.
See you guys next time.
Ciao.
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