February 4, 2024 • 35 mins
If you've ever found yourself chasing your tail, pouring hours into what you're convinced are game-changing business moves, only to end up right back where you started then listen to this episode.
We talk up about five time-wasters we wish we'd sidestepped as budding coaches and entrepreneurs. It's a hearty guide for newcomers to the industry, aimed at cutting through the clutter of 'must-dos' and shining a light on what genuinely matters for growing your business and making a real impact.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey Ryan, let's talk about stuff we did when we were
new entrepreneurs, new coachesin the industry, feeling excited
, bright-eyed and bushy-tailedthat now we understand, as more
seasoned entrepreneurs, thatthey're a total waste of time.
Speaker 2 (00:21):
Yeah, let's talk about that.
Speaker 1 (00:23):
Yeah.
Speaker 2 (00:24):
Let's get right into that, because let me just I want
to put on my shaming hat for aminute here.
Speaker 1 (00:31):
Uh-oh.
Speaker 2 (00:32):
I want to lovingly shame new coaches.
You all, y'all are wasting alot of time on nonsense.
Speaker 1 (00:42):
Yeah.
Speaker 2 (00:43):
No shame, that was a joke.
No shame.
Speaker 1 (00:46):
That was a joke.
We all start somewhere.
Right, Like, we all startsomewhere.
Speaker 2 (00:49):
Yeah, but it's true, though, people are like I got to
do this thing, it's soimportant.
It's like, no, it's notimportant.
Speaker 1 (00:57):
Yeah, you know, but it's also kind of one of those
things.
This is the path that we treadas entrepreneurs, where it's
like you start down the path andyou learn something, you do
something and then you learn andthen you're like, oh, you know
what, I really don't need to bedoing that.
Speaker 2 (01:15):
Yeah.
Speaker 1 (01:17):
So there is no shame, because it's just sort of like.
You know, we've all beenthrough it.
Speaker 2 (01:24):
Yeah.
Speaker 1 (01:25):
Okay, so we have five things, five.
Speaker 2 (01:30):
This many?
Yeah, I'm holding up one fullhand.
Speaker 1 (01:35):
One full poem.
Speaker 2 (01:36):
Five yeah.
Speaker 1 (01:37):
I can't see the lines on your poem that well, but
Avoid analyzing my poem for thepurposes of this podcast.
Speaker 2 (01:44):
That's not what today's episode is about.
Speaker 1 (01:46):
It's been a while since I've read a poem, so, if
anyone remember, I do read poems.
If you're interested, you canalways book a poem reading with
me.
They're really fun.
Yeah, okay, so we have fivethings that we've kind of agreed
upon are things that we did asnew entrepreneurs that now we
understand were a complete wasteof time and there's really no
(02:09):
point.
And we're giving you thisinformation for free, and so you
know, if you're new, take thisas a gift.
I didn't do these things.
You didn't do any of these.
Well, this is the whole pointof the episode.
Speaker 2 (02:30):
No, okay, we're going to talk about them and we're
going to A lot of these things.
I recognize Lots of coaches aredoing right now and, like the
coaches, so I coach I need tohelp them not do these things.
Speaker 1 (02:42):
Yes, okay.
Speaker 2 (02:44):
But if you were to say like hey, ryan, was there
ever a time in your life whereyou frequently updated your
website?
I've updated my website liketwice ever.
Speaker 1 (02:54):
Yes.
Like which is probably too faron the other end of the spectrum
.
Possibly.
Yeah, these are relevant,though they're totally relevant.
I mean I can.
I've done all of these, so I'vedone all of them.
Speaker 2 (03:09):
They're really common and they're really common.
Speaker 1 (03:11):
Yeah.
Speaker 2 (03:13):
So here's the thing, ladies and gentlemen and people
in the audience, you know wecame up with a list of like 10
things that new coaches do.
Speaker 1 (03:22):
Yeah.
Speaker 2 (03:23):
That is a waste of time and we, kind of like Elana
and I, and mostly Elana pickedout the five that would be most
interesting and most relevantfor the audience.
So, like it just so happensthat, like the five that we
think are most relevant to youare not the five that I
personally did a ton of.
Speaker 1 (03:39):
Right, okay, fair enough.
Speaker 2 (03:41):
So it's not to say that I was this like I came out
of you know, I came onto theworld as the perfect
entrepreneur that didn't wasteany time.
I wasted so much time and moneyand energy on stupid nonsense.
Okay, I want to assure you,ladies and gentlemen in the
audience, I wasted my time andenergy and money on lots of
things.
Speaker 1 (04:00):
Okay, Just to be clear Just not these five.
It's not these five particularthings.
Speaker 2 (04:05):
I somehow dodged these bullets.
For the most part, okay.
Okay, elana Banks is that.
Speaker 1 (04:11):
I'm happy now.
Yeah, now you're happy, okay.
Speaker 2 (04:13):
Good, so we're clear.
Speaker 1 (04:16):
Okay.
Speaker 2 (04:16):
Cool, um, always holding things when we're
talking.
Have you noticed that?
Speaker 1 (04:22):
Yeah, you've got a pen, you've got your lip stuff,
you've got a coffee, I got a mug.
Yeah.
Speaker 2 (04:29):
I don't know, I'm always holding stuff too.
Speaker 1 (04:31):
Like I've got like this little hair tie.
I've got this weird little ballof magnets.
Like these are all tiny littlemagnets that I play with while
I'm on zoom calls.
I also have had this piece ofsticky tack that I play with.
Speaker 2 (04:46):
Yeah.
Speaker 1 (04:47):
It's been here.
I don't even know where it camefrom, it's just this.
Speaker 2 (04:51):
Have you seen these videos on the internet where
it's like?
It was like an on?
It was like a tick tock trend.
Before there was tick tock, itwas like a couple of years ago.
It like when, when the pandemicwas new and everybody was all
of a sudden on zoom calls allthe time.
Speaker 1 (05:04):
Yeah.
Speaker 2 (05:05):
And so there's this trend where it was like people
realize that if somebody's likereally into a zoom call, you can
walk up to them and hand themsomething and they won't even
think about it, They'll justtake it.
Speaker 1 (05:14):
Really.
Speaker 2 (05:16):
So there's all these videos of like people working
from home and their boyfriend orgirlfriend or whoever like
walks up to them when they're ona zoom call and hands them some
ridiculous thing and thenrecords them from a distance,
like on the zoom call, holdinglike a stuffed animal or like
whatever.
So there's one I saw where it'slike this.
I think it was a man was likereally into his zoom call and
his wife or kid whoever it waswas like one at a time who's
(05:39):
walking up and handing himthings and like, and then they
show this like shot from acrossthe room where his arms are just
like full of all this randomjunk and he's just like staring
at the screen and like listeningintently to what people are
saying.
Speaker 1 (05:52):
Yeah, that's like me over here, but I'm doing it to
myself.
Yeah, it's like zoom trance, Iguess.
I don't know, I'm like.
Speaker 2 (06:02):
I heard those magnet things are dangerous.
Speaker 1 (06:04):
Yeah well, you don't want to have small children,
definitely.
Speaker 2 (06:09):
What does that have to do with the magnet things?
Not the desired children?
They could swallow these yeahthat's like a toddler, but I
heard what it is.
It's like they swallow to.
Yeah, it's just like it.
Speaker 1 (06:23):
Yeah, you're like intestines, like can get all.
Speaker 2 (06:26):
Yeah, like your intestines.
Yeah, yeah, yeah, yeah, becauseif you swallow one first and
then another one later, theycould like meet, or but there
are different points of yourintestines and then that could
be really dangerous.
Speaker 1 (06:40):
Yeah, and it's happened like it's an actual
thing, but this is actually.
My son bought this and then Itook it and it's been living at
my desk.
Speaker 2 (06:53):
You confiscated it because it's in danger.
Speaker 1 (06:55):
Yeah Well, no, I just borrowed it to play with and
then I just never returned it.
We should talk, he's old enoughnow he's old enough, but yeah,
we should talk about.
Speaker 2 (07:04):
We should talk about the stuff.
Speaker 1 (07:07):
Since we only have like 25 minutes.
Speaker 2 (07:09):
So number one yeah, okay, the first and today's
episode, in case you forgotstuff that these are time
wasters, time wasting traps fornew coaches and marketers.
Speaker 1 (07:21):
Yeah.
Okay, I like that for a title.
Speaker 2 (07:24):
Yeah, boom Right, it's itself Frequent website
designs, redesigns, I should say.
Speaker 1 (07:34):
Frequent website designs or just even website
design period.
Yeah, you know what I mean.
Like Not necessary Right offthe top, like don't wait for
your website to be finished orredesign your website multiple
times before you start.
Speaker 2 (07:57):
Yeah, it's a website.
I mean you don't want to have abad website and we were talking
before we got on the call, likeyou don't want to have one of
those websites where you're likeyou're not on the website.
You want your face to be onthere and your name.
Speaker 1 (08:09):
Oh yeah.
Speaker 2 (08:10):
To be professional and have a decent amount of
information.
But like if you're spendingweeks or months like lamenting
over your website, or likeyou're like stressing and
constantly going and updatingyour website, stop that.
Yeah, like it's, the website ismostly a, set it and forget it.
Just get it done, have it thereand like, just live and just
(08:32):
update it as needed.
Not all the all the live longday.
Speaker 1 (08:36):
Yeah, and there's lots of coaches out there who
you know are doing well and theydon't even have a website.
Speaker 2 (08:42):
Yeah.
Speaker 1 (08:44):
Yeah, like I might as well not have a website.
Speaker 2 (08:46):
Like, the only people who go to my website, as far as
I know, are people who arealready my clients and members,
because they go to there to loginto the members area and get
all the yeah, yeah, like veryrarely are, like you know, do
are my getting inquiries fromnew clients.
I mean, like, hey, I saw yourwebsite, I was just looking at,
looking at websites and, youknow, saw yours.
But no, no, they're like, hey,I'm in your group and Facebook.
(09:09):
Or, like you know, I saw you onInstagram, like that's where
everybody's coming from.
Speaker 1 (09:13):
Exactly, yeah, like your website.
In my opinion, is yourInstagram profile, or your
Facebook page, or your LinkedInprofile or like whatever you're
using to put yourself out there.
Yeah, like on social media.
Speaker 2 (09:28):
Like I don't want to say don't have a website or
don't care about your website,because Google is like you know,
want to have it squared awayLike chill with, for the most
part, chill.
Like you know, there's otherplaces where your energy will
get you ready to return yeah.
Yeah.
Speaker 1 (09:46):
All right, we got that one.
Speaker 2 (09:48):
Boom Got it Website people.
Speaker 1 (09:50):
Yeah, this is something when I had my fabric
store and like I know we'retalking mostly to coaches, but
like even if you're a coach andyou have like downloads or
something like that or you havemore of like you're not really
selling your services but you'reselling your stuff Like maybe
it's recordings, maybe it'shypnosis recordings, maybe it's
(10:11):
trainings or something like moreworkshops or something like
that.
But when I had my fabric store,I was like constantly doing
stuff to my website, like I wasalways tankering away and like
up to dating something orchanging something.
And you know it probably wasn'tnecessary at the time, but in
my opinion it was so necessary.
Like I was like I gotta updatethis, I've gotta update this
(10:33):
thing, I've gotta like add thispage.
You know, probably didn'treally matter.
Well, maybe it did, I don'tknow, maybe it did.
Speaker 2 (10:43):
How do we know?
Speaker 1 (10:44):
How do we know anything?
Speaker 2 (10:46):
Well, I mean you can like, if you're, you know, if
you're a keen entrepreneur everytime somebody gets on a sales
call with you, or just everycall with you, you can ask them
how did?
How did you hear about me?
Speaker 1 (10:59):
Oh yeah, always yeah.
Speaker 2 (11:01):
Or, in your habit, the question like right in your
booking for your discovery callbooking, you really should
actually have like that questionLike how did you hear about me?
Speaker 1 (11:09):
Yeah.
Speaker 2 (11:11):
Pay keen attention because if it just so happens
that you're one of those peoplewhere a lot of people come
through your website, okay, paymore attention to your website.
But if you're like a lot ofhypnotherapists or coaches,
we're like all your clients arecoming from Instagram or TikTok
or YouTube.
Speaker 1 (11:24):
Yeah.
Speaker 2 (11:25):
So you better serve to spend more time polishing
your content on that platformthan going and like being in the
weeds on your website, you know.
Speaker 1 (11:32):
Yeah, exactly yeah.
Whenever I get on any call withanybody who's booked something
with me, I'm always like how dowe know each other?
Speaker 2 (11:40):
Yeah, I'm like Liam Neeson, like how did you find me
?
Who sent you?
You know those types ofquestions.
Yeah, whatever you're done withmy daughter, it's not that one.
Speaker 1 (11:53):
All right.
Number two is obsessing overmetrics, so obsessing over how
many people have liked yourposts that you put up two hours
ago, or how many views aregetting on your stories, or how
many comments do you have onthat post.
Speaker 2 (12:10):
Yeah.
Speaker 1 (12:11):
It doesn't matter.
Speaker 2 (12:14):
Yeah it doesn't matter, like nothing is in a
vacuum, like all of thesenumbers are data.
But I think the solution toevery point that we're going to
go through is just chill, likethat's the answer.
It's like, yeah, they payattention to how many views you
get in comments, but relax andknow that.
Let's take Ryan Montes as anexample.
(12:36):
I have 7,000 followers.
Whatever on Instagram I make,how much I make, I know that
there's people at one tenth ofthe followers on Instagram that
I do and make 10 times as muchas I do.
Speaker 1 (12:46):
Yeah.
Speaker 2 (12:46):
I also know that there's people who have 10 times
as many followers and likes onInstagram as I do and make zero
dollars.
So likes don't equal dollars orclients Dollars, and clients
equals dollars and clients.
So the thing to be looking atis how many inquiries am I
getting, how many people aregetting on Discovery Calls with
me, and how many of those peopleare becoming clients.
Speaker 1 (13:08):
Those numbers are important.
Speaker 2 (13:09):
Yes, I still don't stress about them but those are
important.
Speaker 1 (13:13):
Yeah, Exactly, it's also data, as you were saying
with the website, because if youare getting lots of likes, then
maybe that's content that youwant to continue making.
Those likes are going to turninto clients and money.
Or if you're creating contentand it's not getting any
(13:38):
traction and you're not bookingcalls or getting clients from it
, then maybe experiment withdifferent types of content or
talk about other things.
So there is value in looking atthose metrics, but it's like
what are you learning from it?
Ask yourself what am I learningfrom this data?
Worrying about it or stressingabout it or getting all freaked
(14:03):
out about it isn't going toserve you.
Use it as an opportunity tolearn.
Speaker 2 (14:09):
Yeah, exactly.
Speaker 1 (14:11):
Agreed, all right.
Next one number three is, ohyeah, neglecting customer
feedback.
Speaker 2 (14:21):
Mm.
Speaker 1 (14:24):
Yeah, this is a really important one.
I think this is something thatnew coaches often do, because
you're thinking I know I didthis, I'm just creating
something that I want to create,or I'm putting something out
there that I think people want,but I'm not actually hearing
what people are looking for,which would make my job as a new
(14:46):
coach so much easier thanputting something out there that
I want.
If you just listen to whatpeople need and want, then cater
to that, and I think this isone of those things that it's
easy to ignore or not payattention to, because you're
just so focused on creating whatyou want to create.
Speaker 2 (15:09):
Yeah, yeah, I mean this really is.
There's kind of like anunderlying principle here that's
deeper than neglecting customerfeedback.
As an entrepreneur and amarketer and a coach, you need
to pay keen attention to what'shappening and be reactive and be
(15:31):
responsive.
Right, so I feel it's beyondcustomer feedback.
It's like customer experience,customer retention.
How many refer If you thinkyou're doing good work and
you're never getting referrals?
Like people are leaving afterfinishing your service and
they're not telling theirfriends.
They're not telling their family.
Either you need to be plantingthe seed more or they're not
(15:56):
getting a good service Right.
Speaker 1 (15:58):
Yeah.
Speaker 2 (15:59):
You need to always be looking at all the data points
and being willing to be dynamicand adjust your strategies to
evolve Right.
Speaker 1 (16:10):
Even if they're good.
Speaker 2 (16:11):
they can be better.
Yeah, and being mindful andattentive to customer feedback
is hyper valuable, because thoseare the people that are giving
you money.
That's literally their feedbackis gold.
Speaker 1 (16:26):
Yeah, and this I can see how it happens, because
often, as a new coach, you'renot face to face with a lot of
clients, right, because you'rein this sort of like mining
phase where you're creatingcontent and you're not really
doing a lot of one-to-one work.
You're not working with a lot ofpeople, and so it's kind of
(16:48):
hard to pay attention tocustomer feedback, because you
might not have any either, right, and then the people that you
are working with you're notreally in that mode to be like,
oh, maybe this is something thatmore people might want.
So I think why, as you becomemore seasoned in this space, is
(17:09):
because you're working with morepeople and you're starting to
see a pattern, too, of like okay, so like, pretty much every
client I've had over the lastfew weeks is dealing with like
pretty much the same problem,just like in different words,
right.
So you become a little bit morekeen to understand what a lot
(17:29):
of people are going through,because you're just having those
conversations on a daily basis,right.
So this is sort of likesomething that I think you truly
fall into just as you getbusier and start working with
more people and talking to morepeople.
So, like, I can see how thistrap starts initially.
(17:56):
Yeah, yeah, yeah, because I'vedefinitely been there and it
just seems like the busier I getand the more people I'm talking
to on a regular basis, theeasier it has become to create
content and speak to problemsthat a lot of people are having.
Just because I'm talking tomore people who are having
problems and it's just like, oh,they're all the same actually.
Speaker 2 (18:21):
Yeah.
And so don't be fooled, folks,by the term feedback.
It may not be things yourcustomers are telling you.
Let me give you an example.
A couple of months ago I wentto a restaurant and the food was
awful.
It was a restaurant that I'vebeen to many times and that I
liked, but the food was so bad Icouldn't eat it and we left,
(18:48):
leaving like 90% of the food onone plate and 80% on the other.
And you know what?
I didn't ask to talk to themanager, I didn't make a stink,
I paid the bill, I tipped theserver because it was not the
server's fault and we'll nevergo back there, ever.
Right, and here's the thing.
Did I leave feedback?
(19:09):
You're darn right, I did.
If a plate comes back, if afull table's worth of plates
comes back to the kitchen andnobody ate the food, doesn't
matter if they said anything ornot, that's feedback.
Speaker 1 (19:20):
That is vital feedback that needs to be
investigated Right.
Speaker 2 (19:25):
And there's evidence like that in your coaching
business too, right, hopefullyit's not necessarily negative
evidence like that.
It could be positive orobstructive.
But look at the way people arereacting to what you're doing in
your business, beyond just whatthey're saying, because
sometimes what they're saying isnot true.
Sometimes people are polite,people are nice.
(19:46):
They might be yeah.
Speaker 1 (19:48):
You know as.
Speaker 2 (19:49):
Judy, I love Judge Judy.
Speaker 1 (19:51):
Do you like Judge Judy?
Oh yeah, Judge Judy yeah.
Speaker 2 (19:54):
And she says don't pee on my neck and tell me it's
raining or something like that.
Right, people will tell youyou're grimy when they don't
like your service.
But the feedback is do theycome back?
Do they send referrals?
Speaker 1 (20:06):
Right, yeah, yeah, very true, very true.
Speaker 2 (20:13):
And I'll tell you if you want a restaurant and
somebody orders a normal burger,don't give them a gluten-free
bun.
It was not accustomed to eatinggluten-free buns.
Does not want a randomgluten-free bun that they didn't
ask for.
Speaker 1 (20:26):
No.
Speaker 2 (20:27):
Hot tip restaurant tours.
Speaker 1 (20:30):
Yeah, yeah, gluten-free buns.
I was gluten-free for a bit andI don't miss the gluten-free
bread and buns.
Speaker 2 (20:40):
I'm sure it's fine if you're used to it and you're a
gluten-free person?
Yes, but I'm not.
I eat gluten.
It's immediately apparent whenit's that different Right.
Anyways, this is not my soapboxto complain about this one
particular restaurant.
Speaker 1 (20:57):
Yeah.
Speaker 2 (20:59):
Although it is our podcast, so any restaurants you
want to poop on when it makesNot at the moment.
Speaker 1 (21:07):
Not at the moment Pretty good.
Speaker 2 (21:09):
I have a really good experience too.
Like 99% of the time,everything's great, it's just
yeah.
Speaker 1 (21:15):
So I've had a bad meal here and there for sure,
where you're just like.
I can think of one this summerwhere I was just like what the
heck?
Yeah, you know, waiting toolong.
Speaker 2 (21:24):
Did you complain or did you just like no?
Speaker 1 (21:27):
Paid the bill, left a tip, same thing as you.
But we'll never go back.
Yeah, definitely.
But I'm not that type Like I'mnot the type of person that is
going to complain at arestaurant, like I just yeah,
there's Probably because I work.
I was a server for many yearsand worked in a restaurant and I
(21:49):
used to bother me those peopleand so, like I never do, because
I just know that the wait staffhas nothing to do with what's
coming out of the kitchen- yeah.
You know what I mean.
So like I just never bother,unless I get sick from a
restaurant, then I wouldcomplain and be like you gave me
bad food, you know.
Speaker 2 (22:09):
Yeah, yeah.
Because I think that's I gotpretty sick from a coffee
vending machine and a busstation.
One time I should have really Ishould have really known not to
drink coffee from a coffeevending machine and a bus
station basement, but yeah.
I was young and naive.
Speaker 1 (22:25):
From the milk.
Speaker 2 (22:26):
I have no idea what did it, but me and another guy.
This is a.
This is a disaster.
Speaker 1 (22:31):
It was a disaster.
Speaker 2 (22:33):
It was a good way to put it.
Speaker 1 (22:35):
Moving on, yeah, moving on.
Number four.
Oh right, Number four.
Speaker 2 (22:43):
I have the alternate numbering online, so, like your
number four is my number eight.
Anyways, undervaluing contentquality?
Yeah, was it on the.
What is it?
Yeah, it was on the podcast,where I recently said I've
changed my stance thatperfection is not required on
social media.
And now it's.
I've upgraded it toperfectionist Perfectionist is
(23:04):
required.
Speaker 1 (23:05):
No, it's kind of required, Kind of yeah.
Speaker 2 (23:07):
You no longer can get away with.
You used to be able to get awaywith mediocre presentation of
content online Not mediocrecontent, but you could get away
with mediocre presentation ofcontent like sloppy graphic
design, imperfect lighting inyour images.
You can't get away with thoseshortcomings anymore.
Speaker 1 (23:29):
Yeah Well, and the other.
The thing I take away from thisis kind of like Sometimes
people think, well, I'll justput up as much content as
possible and it could still bereally good, like the image
could look really cool, but it'smaybe just like it's what I
would call lazy content.
That doesn't really.
(23:50):
It's just stating the obvious.
Yeah, you know what I mean.
It's not deep content, I thinkthat's.
I would rather put up one postthat took me a while to come up
with an argument or share someinformation that's not obvious,
(24:12):
than I would just slap up fouror five quotes or something like
that, or a bunch of facts thatare just totally obvious.
Speaker 2 (24:20):
Yeah.
Speaker 1 (24:21):
Yeah, that I think is just kind of lazy.
Yeah, like you're better offputting up one good piece of
content versus a bunch of justquantity.
Speaker 2 (24:35):
Yeah, yeah, yeah.
You know, a lot of the contentI'm seeing these days is, like I
call it, like like the waitingroom content where, like you go
to like the dentist and there'slike a whole bunch of brochures
about, like teeth whitening andbraces, and it's like it's
information that's relevant inthat niche, but nobody cares to
(24:57):
like pick up this brochure andlike read it, unless it's out of
desperation, like my phonebattery is dead and this is like
the only thing, the onlystimulation for my brain.
Like there's people pumpingthat type of content out on
social media right, where it'slike, you know, hypnosis works,
life coaching works, get yourlife coaching here.
And it's like it reads like acrummy brochure in a waiting
(25:20):
room yeah, it doesn't offenseanybody, but like and then
there's people who are yourcompetitors like telling
captivating stories and, likeyou know, immediately applicable
, like tidbits of knowledge andwisdom and like yeah, you need
that you need some good qualitycontent these days.
Basically, yeah, totally.
Speaker 1 (25:39):
Like I totally agree with that.
And like, inject yourpersonality and your own vibe
into your content, cause that'swhat's going to differentiate
you between, like the sea ofcontent that's out there.
You know, like, if I have, tosee one more piece of content
that's like all hypnosis isself-hypnosis, or you know?
(26:00):
Did you know that you only use5% of your mind, or something?
You know like that kind ofcontent is just like we know,
like everybody knows that.
So what's your take on it?
Would be better than justslapping that up.
Speaker 2 (26:16):
What people don't realize they're doing is they're
accidentally advertising theindustry instead of advertising
themselves.
It would be like Coke puttingup a commercial for Cola without
including their logo in it andpeople are going to see it and
they're going to be like, oh, Ifeel like having a pop, but
they're not thinking Coke.
A lot of hypnotherapists andcoaches are putting up content
like advocating how greathypnosis and coaching is, with
(26:40):
no connection to why they're theone to get the hypnosis or
coaching from.
So they're like advancing thecause, which is great, but
they're not getting it inclients or sales, which is not
great.
Pretty cool.
Speaker 1 (26:51):
This is not great for them right, yeah, yeah, yeah,
that's a good one.
Speaker 2 (26:58):
It's like you know.
You know, there's thosecommercials on TV that, like
like, the Farmers Association ofOntario, will put out a
commercial for milk.
Yeah because they represent allthe different farmers that
produce milk.
So that makes sense.
They're just advancing theindustry.
But if I work for NielsenCorporation and I want to sell
(27:19):
my milk like it's going to that,if I'm spending my on ads, it's
going to be very clear who isthe best source that I believe
for milk right.
Speaker 1 (27:29):
Yeah, yeah, yeah, it's true.
Yeah, you've got to think ofyour content from that
perspective.
Speaker 2 (27:34):
A lot of people overlooking that.
Speaker 1 (27:36):
Yeah, don't be lazy yeah.
Speaker 2 (27:40):
Well.
Speaker 1 (27:40):
I don't know if it's it's more naive or a little bit,
yeah, lazy, yeah, maybe.
Yeah, I shouldn't be attachingthat label.
Speaker 2 (27:47):
Take that, take that shame hat off Elena Banks.
Sorry, all right.
Speaker 1 (27:50):
That's what I mean when you're when you're wanting
to produce quantity over quality, you can get lazy because
you're just like, oh, I'll justslap this up here because like
people need to know this right,like it's just easy, low hanging
kind of content.
So that's what I mean when Isay lazy, but it's just sort of
like it could also be naive, Ifeel like now we're just like I
(28:14):
know.
Speaker 2 (28:16):
Hey, we're at the.
We're at the like 30 minute one.
We're at the like 30 minutemark for the episode.
So if they're still listeningthey like us we can get away
with insulting them a little.
Ok, I would wager.
I don't know if they're goingto turn it off at this point,
like come on.
Yeah that's fine yeah.
Speaker 1 (28:29):
Last one.
The last one is chasing thelatest trends blindly.
So yeah, like jumping on everysocial media TikTok trend, right
, like jumping on, oh, thiscoach is doing really well and
like they're following thattrend, so I'm going to do that
too.
You know, doing that just kindof looks like you're.
(28:50):
You don't have a strategy.
Speaker 2 (28:53):
Right.
Speaker 1 (28:55):
And so, like when you have a strategy, you're not
going to just hop on theserandom trends.
Speaker 2 (29:01):
Yeah, it's.
I mean it's not necessarilywrong inherently to you know, if
there's a look of recent trendin social media to ride the wave
, you can always ride the wave.
Speaker 1 (29:10):
Yeah.
Speaker 2 (29:11):
But you really got to like does it work for or
against?
Speaker 1 (29:16):
Yeah.
Speaker 2 (29:17):
Does it make sense?
Is it going to advance?
You know your business or yourmessage, right.
It's not just blindly likeevery new TikTok trend that
comes out, I'm going to like hopon, because it's not just about
going viral and not going viral.
It's about establishingyourself as an authority and an
expert in your industry as well.
(29:37):
Right, yeah, and it's like youknow when the battle and lose
the war.
So yeah.
Speaker 1 (29:43):
Well, I think it has to be like authentic to you yeah
, also right, like as part ofyour self image.
Like if I were to jump on somerandom trend, it would be.
It would look very obviousbecause I have like a very
specific way that I create mycontent.
Speaker 2 (30:00):
Yeah Right, it's fine , like we're not saying don't do
it yeah.
Don't be a dancing monkey.
There's this expression and Idon't actually don't know where
that expression came from, butlike being the dancing monkey,
where it's just like all you'reconcerned with is getting
attention and entertaining otherpeople, you don't, you don't
need to do that.
Speaker 1 (30:20):
No, you don't, yeah, you just need to bring your own
vibe.
Speaker 2 (30:25):
Yeah.
Speaker 1 (30:25):
Leader vibe, leader vibes yeah.
Speaker 2 (30:27):
Your vibes Cool I guess that's it.
Speaker 1 (30:31):
That's it.
That's the list.
Yeah, we're done.
Speaker 2 (30:35):
Yeah, so there you go .
So I got a little tricky,tricky idea.
Speaker 1 (30:42):
Okay.
Speaker 2 (30:43):
We said, you know we gave them five, but it was a
list of 10.
Yeah, so if you want the other,if you want the full list.
Ladies and gentlemen, what dothey got to do?
Elena Banks, what do you think?
How do they get it?
Speaker 1 (30:56):
They can direct message the.
It's the no excuses coachingpodcast on Instagram.
Yeah, that would be nice.
Speaker 2 (31:04):
Send a DM.
Speaker 1 (31:05):
Send a message.
Oh, and you know what?
Did you see the nice messagethat we got from Jamie.
Speaker 2 (31:14):
I saw a message in the inbox, but I didn't open it.
Speaker 1 (31:17):
Oh, okay.
So she said I'm really enjoyingyour episodes.
You two are so freaking fun tolisten to.
She's not wrong, no, I know.
Speaker 2 (31:32):
She's right.
Speaker 1 (31:32):
Thank you, Jamie.
Speaker 2 (31:33):
Yeah, thank you.
Thank you Cool, we'll send herthe list for free.
Speaker 1 (31:37):
Yeah, she's the first one on the list you get it for
free and anybody else who askedfor it.
Speaker 2 (31:42):
We'll send it to you for free.
You got to ask for it.
Yeah, you got to ask for it.
Start a conversation.
Speaker 1 (31:50):
Yeah, exactly.
Speaker 2 (31:51):
We don't have anything to sell.
It's not like we're going to belike.
Here's the list and a highpressure.
We don't have any time.
Share sales.
Speaker 1 (31:58):
We'll just send you the list.
It's literally like a note onyour phone that you'll get.
Speaker 2 (32:03):
Yeah.
Speaker 1 (32:05):
Cool.
Do you have anything to sell atthe moment, right now?
Speaker 2 (32:12):
This is coming out on Monday.
I've got these music CDs.
I've got a pile of them on mydesk still in the plastic, so if
anybody wants to win the trance, please send me a message.
I'll be on that.
The simple social sanctuarystill accepting new members.
Ryan, my $7 a month socialmedia training specifically for
(32:34):
hypnot therapist and coaches.
I have a high ticket 12 weekcoaching experience, Business
training for hypnot therapistsand coaches which is waitlisted
right now.
So should me a DM with the wordwaitlist if you want info on
that.
And that's what I got.
How about you?
Nice?
Speaker 1 (32:56):
I'm still offering my breakthroughs, breakthrough
sessions.
You're feeling stuck.
Speaker 2 (33:02):
You want to get off the fence.
Speaker 1 (33:03):
You want to make some kind of change in your life,
book a breakthrough session.
I'm offering them right now at$650.
Price might go up, might not, Idon't know yet I haven't
decided.
I'm just going to bring it atthis price and what else that's
about it.
Follow me on.
Speaker 2 (33:24):
Instagram, that is a really good price.
Yeah, you can get comparable Interms of the quality of
experience that Lana is creating, because I know her training
very well.
I did a lot of it myself.
She could be charging a droopor more For the experience that
she's offering and still be wellin integrity.
Speaker 1 (33:43):
So yeah, I'm pretty much like not giving them away
but creating a massive chain.
The results that people havebeen getting from the
breakthroughs that I've donethis month are unbelievable.
I'm blown away by everybody.
Speaker 2 (34:02):
It's so cool.
Speaker 1 (34:04):
It's really great.
Everybody is different.
Everyone is going through adifferent thing and at a
different stage and dealing withdifferent things.
They're all crushing it.
I love it.
Speaker 2 (34:18):
Nice, cool, that's it .
That's it for this one, see youall next time.
Speaker 1 (34:27):
This is episode 90.
Speaker 2 (34:29):
Boom, big nine out.
Speaker 1 (34:33):
I sent you an invite today for our 100th episode
recording, which will happen in,I think, the first week of
April.
Wow.
Speaker 2 (34:41):
Yeah.
Speaker 1 (34:43):
If the audience has any ideas for our 100th episode.
I feel like it needs to be likea banger.
You know what I mean.
It's got to be something good.
Speaker 2 (34:55):
We should do it from our private jet.
Speaker 1 (34:58):
Right.
Speaker 2 (34:59):
Record it from our private jet.
Speaker 1 (35:02):
We'll think of something, but if the audience,
our listeners, have anythingcool to suggest, open to it.
Speaker 2 (35:09):
Let us know If any of our millionaire listeners want
to fly us out to their privateisland to record our 100th
episode there.
Speaker 1 (35:16):
That would be cool.
Speaker 2 (35:17):
We'll let them be a guest on our 100th episode.
Speaker 1 (35:20):
Sure.
I'm open to that idea.
Speaker 2 (35:24):
Me too, Cool.
Speaker 1 (35:28):
Bye everyone.
Hey Ryan, let's talk about stuff we did when we were
new entrepreneurs, new coachesin the industry, feeling excited
, bright-eyed and bushy-tailedthat now we understand, as more
seasoned entrepreneurs, thatthey're a total waste of time.
Speaker 2 (00:21):
Yeah, let's talk about that.
Speaker 1 (00:23):
Yeah.
Speaker 2 (00:24):
Let's get right into that, because let me just I want
to put on my shaming hat for aminute here.
Speaker 1 (00:31):
Uh-oh.
Speaker 2 (00:32):
I want to lovingly shame new coaches.
You all, y'all are wasting alot of time on nonsense.
Speaker 1 (00:42):
Yeah.
Speaker 2 (00:43):
No shame, that was a joke.
No shame.
Speaker 1 (00:46):
That was a joke.
We all start somewhere.
Right, Like, we all startsomewhere.
Speaker 2 (00:49):
Yeah, but it's true, though, people are like I got to
do this thing, it's soimportant.
It's like, no, it's notimportant.
Speaker 1 (00:57):
Yeah, you know, but it's also kind of one of those
things.
This is the path that we treadas entrepreneurs, where it's
like you start down the path andyou learn something, you do
something and then you learn andthen you're like, oh, you know
what, I really don't need to bedoing that.
Speaker 2 (01:15):
Yeah.
Speaker 1 (01:17):
So there is no shame, because it's just sort of like.
You know, we've all beenthrough it.
Speaker 2 (01:24):
Yeah.
Speaker 1 (01:25):
Okay, so we have five things, five.
Speaker 2 (01:30):
This many?
Yeah, I'm holding up one fullhand.
Speaker 1 (01:35):
One full poem.
Speaker 2 (01:36):
Five yeah.
Speaker 1 (01:37):
I can't see the lines on your poem that well, but
Avoid analyzing my poem for thepurposes of this podcast.
Speaker 2 (01:44):
That's not what today's episode is about.
Speaker 1 (01:46):
It's been a while since I've read a poem, so, if
anyone remember, I do read poems.
If you're interested, you canalways book a poem reading with
me.
They're really fun.
Yeah, okay, so we have fivethings that we've kind of agreed
upon are things that we did asnew entrepreneurs that now we
understand were a complete wasteof time and there's really no
(02:09):
point.
And we're giving you thisinformation for free, and so you
know, if you're new, take thisas a gift.
I didn't do these things.
You didn't do any of these.
Well, this is the whole pointof the episode.
Speaker 2 (02:30):
No, okay, we're going to talk about them and we're
going to A lot of these things.
I recognize Lots of coaches aredoing right now and, like the
coaches, so I coach I need tohelp them not do these things.
Speaker 1 (02:42):
Yes, okay.
Speaker 2 (02:44):
But if you were to say like hey, ryan, was there
ever a time in your life whereyou frequently updated your
website?
I've updated my website liketwice ever.
Speaker 1 (02:54):
Yes.
Like which is probably too faron the other end of the spectrum
.
Possibly.
Yeah, these are relevant,though they're totally relevant.
I mean I can.
I've done all of these, so I'vedone all of them.
Speaker 2 (03:09):
They're really common and they're really common.
Speaker 1 (03:11):
Yeah.
Speaker 2 (03:13):
So here's the thing, ladies and gentlemen and people
in the audience, you know wecame up with a list of like 10
things that new coaches do.
Speaker 1 (03:22):
Yeah.
Speaker 2 (03:23):
That is a waste of time and we, kind of like Elana
and I, and mostly Elana pickedout the five that would be most
interesting and most relevantfor the audience.
So, like it just so happensthat, like the five that we
think are most relevant to youare not the five that I
personally did a ton of.
Speaker 1 (03:39):
Right, okay, fair enough.
Speaker 2 (03:41):
So it's not to say that I was this like I came out
of you know, I came onto theworld as the perfect
entrepreneur that didn't wasteany time.
I wasted so much time and moneyand energy on stupid nonsense.
Okay, I want to assure you,ladies and gentlemen in the
audience, I wasted my time andenergy and money on lots of
things.
Speaker 1 (04:00):
Okay, Just to be clear Just not these five.
It's not these five particularthings.
Speaker 2 (04:05):
I somehow dodged these bullets.
For the most part, okay.
Okay, elana Banks is that.
Speaker 1 (04:11):
I'm happy now.
Yeah, now you're happy, okay.
Speaker 2 (04:13):
Good, so we're clear.
Speaker 1 (04:16):
Okay.
Speaker 2 (04:16):
Cool, um, always holding things when we're
talking.
Have you noticed that?
Speaker 1 (04:22):
Yeah, you've got a pen, you've got your lip stuff,
you've got a coffee, I got a mug.
Yeah.
Speaker 2 (04:29):
I don't know, I'm always holding stuff too.
Speaker 1 (04:31):
Like I've got like this little hair tie.
I've got this weird little ballof magnets.
Like these are all tiny littlemagnets that I play with while
I'm on zoom calls.
I also have had this piece ofsticky tack that I play with.
Speaker 2 (04:46):
Yeah.
Speaker 1 (04:47):
It's been here.
I don't even know where it camefrom, it's just this.
Speaker 2 (04:51):
Have you seen these videos on the internet where
it's like?
It was like an on?
It was like a tick tock trend.
Before there was tick tock, itwas like a couple of years ago.
It like when, when the pandemicwas new and everybody was all
of a sudden on zoom calls allthe time.
Speaker 1 (05:04):
Yeah.
Speaker 2 (05:05):
And so there's this trend where it was like people
realize that if somebody's likereally into a zoom call, you can
walk up to them and hand themsomething and they won't even
think about it, They'll justtake it.
Speaker 1 (05:14):
Really.
Speaker 2 (05:16):
So there's all these videos of like people working
from home and their boyfriend orgirlfriend or whoever like
walks up to them when they're ona zoom call and hands them some
ridiculous thing and thenrecords them from a distance,
like on the zoom call, holdinglike a stuffed animal or like
whatever.
So there's one I saw where it'slike this.
I think it was a man was likereally into his zoom call and
his wife or kid whoever it waswas like one at a time who's
(05:39):
walking up and handing himthings and like, and then they
show this like shot from acrossthe room where his arms are just
like full of all this randomjunk and he's just like staring
at the screen and like listeningintently to what people are
saying.
Speaker 1 (05:52):
Yeah, that's like me over here, but I'm doing it to
myself.
Yeah, it's like zoom trance, Iguess.
I don't know, I'm like.
Speaker 2 (06:02):
I heard those magnet things are dangerous.
Speaker 1 (06:04):
Yeah well, you don't want to have small children,
definitely.
Speaker 2 (06:09):
What does that have to do with the magnet things?
Not the desired children?
They could swallow these yeahthat's like a toddler, but I
heard what it is.
It's like they swallow to.
Yeah, it's just like it.
Speaker 1 (06:23):
Yeah, you're like intestines, like can get all.
Speaker 2 (06:26):
Yeah, like your intestines.
Yeah, yeah, yeah, yeah, becauseif you swallow one first and
then another one later, theycould like meet, or but there
are different points of yourintestines and then that could
be really dangerous.
Speaker 1 (06:40):
Yeah, and it's happened like it's an actual
thing, but this is actually.
My son bought this and then Itook it and it's been living at
my desk.
Speaker 2 (06:53):
You confiscated it because it's in danger.
Speaker 1 (06:55):
Yeah Well, no, I just borrowed it to play with and
then I just never returned it.
We should talk, he's old enoughnow he's old enough, but yeah,
we should talk about.
Speaker 2 (07:04):
We should talk about the stuff.
Speaker 1 (07:07):
Since we only have like 25 minutes.
Speaker 2 (07:09):
So number one yeah, okay, the first and today's
episode, in case you forgotstuff that these are time
wasters, time wasting traps fornew coaches and marketers.
Speaker 1 (07:21):
Yeah.
Okay, I like that for a title.
Speaker 2 (07:24):
Yeah, boom Right, it's itself Frequent website
designs, redesigns, I should say.
Speaker 1 (07:34):
Frequent website designs or just even website
design period.
Yeah, you know what I mean.
Like Not necessary Right offthe top, like don't wait for
your website to be finished orredesign your website multiple
times before you start.
Speaker 2 (07:57):
Yeah, it's a website.
I mean you don't want to have abad website and we were talking
before we got on the call, likeyou don't want to have one of
those websites where you're likeyou're not on the website.
You want your face to be onthere and your name.
Speaker 1 (08:09):
Oh yeah.
Speaker 2 (08:10):
To be professional and have a decent amount of
information.
But like if you're spendingweeks or months like lamenting
over your website, or likeyou're like stressing and
constantly going and updatingyour website, stop that.
Yeah, like it's, the website ismostly a, set it and forget it.
Just get it done, have it thereand like, just live and just
(08:32):
update it as needed.
Not all the all the live longday.
Speaker 1 (08:36):
Yeah, and there's lots of coaches out there who
you know are doing well and theydon't even have a website.
Speaker 2 (08:42):
Yeah.
Speaker 1 (08:44):
Yeah, like I might as well not have a website.
Speaker 2 (08:46):
Like, the only people who go to my website, as far as
I know, are people who arealready my clients and members,
because they go to there to loginto the members area and get
all the yeah, yeah, like veryrarely are, like you know, do
are my getting inquiries fromnew clients.
I mean, like, hey, I saw yourwebsite, I was just looking at,
looking at websites and, youknow, saw yours.
But no, no, they're like, hey,I'm in your group and Facebook.
(09:09):
Or, like you know, I saw you onInstagram, like that's where
everybody's coming from.
Speaker 1 (09:13):
Exactly, yeah, like your website.
In my opinion, is yourInstagram profile, or your
Facebook page, or your LinkedInprofile or like whatever you're
using to put yourself out there.
Yeah, like on social media.
Speaker 2 (09:28):
Like I don't want to say don't have a website or
don't care about your website,because Google is like you know,
want to have it squared awayLike chill with, for the most
part, chill.
Like you know, there's otherplaces where your energy will
get you ready to return yeah.
Yeah.
Speaker 1 (09:46):
All right, we got that one.
Speaker 2 (09:48):
Boom Got it Website people.
Speaker 1 (09:50):
Yeah, this is something when I had my fabric
store and like I know we'retalking mostly to coaches, but
like even if you're a coach andyou have like downloads or
something like that or you havemore of like you're not really
selling your services but you'reselling your stuff Like maybe
it's recordings, maybe it'shypnosis recordings, maybe it's
(10:11):
trainings or something like moreworkshops or something like
that.
But when I had my fabric store,I was like constantly doing
stuff to my website, like I wasalways tankering away and like
up to dating something orchanging something.
And you know it probably wasn'tnecessary at the time, but in
my opinion it was so necessary.
Like I was like I gotta updatethis, I've gotta update this
(10:33):
thing, I've gotta like add thispage.
You know, probably didn'treally matter.
Well, maybe it did, I don'tknow, maybe it did.
Speaker 2 (10:43):
How do we know?
Speaker 1 (10:44):
How do we know anything?
Speaker 2 (10:46):
Well, I mean you can like, if you're, you know, if
you're a keen entrepreneur everytime somebody gets on a sales
call with you, or just everycall with you, you can ask them
how did?
How did you hear about me?
Speaker 1 (10:59):
Oh yeah, always yeah.
Speaker 2 (11:01):
Or, in your habit, the question like right in your
booking for your discovery callbooking, you really should
actually have like that questionLike how did you hear about me?
Speaker 1 (11:09):
Yeah.
Speaker 2 (11:11):
Pay keen attention because if it just so happens
that you're one of those peoplewhere a lot of people come
through your website, okay, paymore attention to your website.
But if you're like a lot ofhypnotherapists or coaches,
we're like all your clients arecoming from Instagram or TikTok
or YouTube.
Speaker 1 (11:24):
Yeah.
Speaker 2 (11:25):
So you better serve to spend more time polishing
your content on that platformthan going and like being in the
weeds on your website, you know.
Speaker 1 (11:32):
Yeah, exactly yeah.
Whenever I get on any call withanybody who's booked something
with me, I'm always like how dowe know each other?
Speaker 2 (11:40):
Yeah, I'm like Liam Neeson, like how did you find me
?
Who sent you?
You know those types ofquestions.
Yeah, whatever you're done withmy daughter, it's not that one.
Speaker 1 (11:53):
All right.
Number two is obsessing overmetrics, so obsessing over how
many people have liked yourposts that you put up two hours
ago, or how many views aregetting on your stories, or how
many comments do you have onthat post.
Speaker 2 (12:10):
Yeah.
Speaker 1 (12:11):
It doesn't matter.
Speaker 2 (12:14):
Yeah it doesn't matter, like nothing is in a
vacuum, like all of thesenumbers are data.
But I think the solution toevery point that we're going to
go through is just chill, likethat's the answer.
It's like, yeah, they payattention to how many views you
get in comments, but relax andknow that.
Let's take Ryan Montes as anexample.
(12:36):
I have 7,000 followers.
Whatever on Instagram I make,how much I make, I know that
there's people at one tenth ofthe followers on Instagram that
I do and make 10 times as muchas I do.
Speaker 1 (12:46):
Yeah.
Speaker 2 (12:46):
I also know that there's people who have 10 times
as many followers and likes onInstagram as I do and make zero
dollars.
So likes don't equal dollars orclients Dollars, and clients
equals dollars and clients.
So the thing to be looking atis how many inquiries am I
getting, how many people aregetting on Discovery Calls with
me, and how many of those peopleare becoming clients.
Speaker 1 (13:08):
Those numbers are important.
Speaker 2 (13:09):
Yes, I still don't stress about them but those are
important.
Speaker 1 (13:13):
Yeah, Exactly, it's also data, as you were saying
with the website, because if youare getting lots of likes, then
maybe that's content that youwant to continue making.
Those likes are going to turninto clients and money.
Or if you're creating contentand it's not getting any
(13:38):
traction and you're not bookingcalls or getting clients from it
, then maybe experiment withdifferent types of content or
talk about other things.
So there is value in looking atthose metrics, but it's like
what are you learning from it?
Ask yourself what am I learningfrom this data?
Worrying about it or stressingabout it or getting all freaked
(14:03):
out about it isn't going toserve you.
Use it as an opportunity tolearn.
Speaker 2 (14:09):
Yeah, exactly.
Speaker 1 (14:11):
Agreed, all right.
Next one number three is, ohyeah, neglecting customer
feedback.
Speaker 2 (14:21):
Mm.
Speaker 1 (14:24):
Yeah, this is a really important one.
I think this is something thatnew coaches often do, because
you're thinking I know I didthis, I'm just creating
something that I want to create,or I'm putting something out
there that I think people want,but I'm not actually hearing
what people are looking for,which would make my job as a new
(14:46):
coach so much easier thanputting something out there that
I want.
If you just listen to whatpeople need and want, then cater
to that, and I think this isone of those things that it's
easy to ignore or not payattention to, because you're
just so focused on creating whatyou want to create.
Speaker 2 (15:09):
Yeah, yeah, I mean this really is.
There's kind of like anunderlying principle here that's
deeper than neglecting customerfeedback.
As an entrepreneur and amarketer and a coach, you need
to pay keen attention to what'shappening and be reactive and be
(15:31):
responsive.
Right, so I feel it's beyondcustomer feedback.
It's like customer experience,customer retention.
How many refer If you thinkyou're doing good work and
you're never getting referrals?
Like people are leaving afterfinishing your service and
they're not telling theirfriends.
They're not telling their family.
Either you need to be plantingthe seed more or they're not
(15:56):
getting a good service Right.
Speaker 1 (15:58):
Yeah.
Speaker 2 (15:59):
You need to always be looking at all the data points
and being willing to be dynamicand adjust your strategies to
evolve Right.
Speaker 1 (16:10):
Even if they're good.
Speaker 2 (16:11):
they can be better.
Yeah, and being mindful andattentive to customer feedback
is hyper valuable, because thoseare the people that are giving
you money.
That's literally their feedbackis gold.
Speaker 1 (16:26):
Yeah, and this I can see how it happens, because
often, as a new coach, you'renot face to face with a lot of
clients, right, because you'rein this sort of like mining
phase where you're creatingcontent and you're not really
doing a lot of one-to-one work.
You're not working with a lot ofpeople, and so it's kind of
(16:48):
hard to pay attention tocustomer feedback, because you
might not have any either, right, and then the people that you
are working with you're notreally in that mode to be like,
oh, maybe this is something thatmore people might want.
So I think why, as you becomemore seasoned in this space, is
(17:09):
because you're working with morepeople and you're starting to
see a pattern, too, of like okay, so like, pretty much every
client I've had over the lastfew weeks is dealing with like
pretty much the same problem,just like in different words,
right.
So you become a little bit morekeen to understand what a lot
(17:29):
of people are going through,because you're just having those
conversations on a daily basis,right.
So this is sort of likesomething that I think you truly
fall into just as you getbusier and start working with
more people and talking to morepeople.
So, like, I can see how thistrap starts initially.
(17:56):
Yeah, yeah, yeah, because I'vedefinitely been there and it
just seems like the busier I getand the more people I'm talking
to on a regular basis, theeasier it has become to create
content and speak to problemsthat a lot of people are having.
Just because I'm talking tomore people who are having
problems and it's just like, oh,they're all the same actually.
Speaker 2 (18:21):
Yeah.
And so don't be fooled, folks,by the term feedback.
It may not be things yourcustomers are telling you.
Let me give you an example.
A couple of months ago I wentto a restaurant and the food was
awful.
It was a restaurant that I'vebeen to many times and that I
liked, but the food was so bad Icouldn't eat it and we left,
(18:48):
leaving like 90% of the food onone plate and 80% on the other.
And you know what?
I didn't ask to talk to themanager, I didn't make a stink,
I paid the bill, I tipped theserver because it was not the
server's fault and we'll nevergo back there, ever.
Right, and here's the thing.
Did I leave feedback?
(19:09):
You're darn right, I did.
If a plate comes back, if afull table's worth of plates
comes back to the kitchen andnobody ate the food, doesn't
matter if they said anything ornot, that's feedback.
Speaker 1 (19:20):
That is vital feedback that needs to be
investigated Right.
Speaker 2 (19:25):
And there's evidence like that in your coaching
business too, right, hopefullyit's not necessarily negative
evidence like that.
It could be positive orobstructive.
But look at the way people arereacting to what you're doing in
your business, beyond just whatthey're saying, because
sometimes what they're saying isnot true.
Sometimes people are polite,people are nice.
(19:46):
They might be yeah.
Speaker 1 (19:48):
You know as.
Speaker 2 (19:49):
Judy, I love Judge Judy.
Speaker 1 (19:51):
Do you like Judge Judy?
Oh yeah, Judge Judy yeah.
Speaker 2 (19:54):
And she says don't pee on my neck and tell me it's
raining or something like that.
Right, people will tell youyou're grimy when they don't
like your service.
But the feedback is do theycome back?
Do they send referrals?
Speaker 1 (20:06):
Right, yeah, yeah, very true, very true.
Speaker 2 (20:13):
And I'll tell you if you want a restaurant and
somebody orders a normal burger,don't give them a gluten-free
bun.
It was not accustomed to eatinggluten-free buns.
Does not want a randomgluten-free bun that they didn't
ask for.
Speaker 1 (20:26):
No.
Speaker 2 (20:27):
Hot tip restaurant tours.
Speaker 1 (20:30):
Yeah, yeah, gluten-free buns.
I was gluten-free for a bit andI don't miss the gluten-free
bread and buns.
Speaker 2 (20:40):
I'm sure it's fine if you're used to it and you're a
gluten-free person?
Yes, but I'm not.
I eat gluten.
It's immediately apparent whenit's that different Right.
Anyways, this is not my soapboxto complain about this one
particular restaurant.
Speaker 1 (20:57):
Yeah.
Speaker 2 (20:59):
Although it is our podcast, so any restaurants you
want to poop on when it makesNot at the moment.
Speaker 1 (21:07):
Not at the moment Pretty good.
Speaker 2 (21:09):
I have a really good experience too.
Like 99% of the time,everything's great, it's just
yeah.
Speaker 1 (21:15):
So I've had a bad meal here and there for sure,
where you're just like.
I can think of one this summerwhere I was just like what the
heck?
Yeah, you know, waiting toolong.
Speaker 2 (21:24):
Did you complain or did you just like no?
Speaker 1 (21:27):
Paid the bill, left a tip, same thing as you.
But we'll never go back.
Yeah, definitely.
But I'm not that type Like I'mnot the type of person that is
going to complain at arestaurant, like I just yeah,
there's Probably because I work.
I was a server for many yearsand worked in a restaurant and I
(21:49):
used to bother me those peopleand so, like I never do, because
I just know that the wait staffhas nothing to do with what's
coming out of the kitchen- yeah.
You know what I mean.
So like I just never bother,unless I get sick from a
restaurant, then I wouldcomplain and be like you gave me
bad food, you know.
Speaker 2 (22:09):
Yeah, yeah.
Because I think that's I gotpretty sick from a coffee
vending machine and a busstation.
One time I should have really Ishould have really known not to
drink coffee from a coffeevending machine and a bus
station basement, but yeah.
I was young and naive.
Speaker 1 (22:25):
From the milk.
Speaker 2 (22:26):
I have no idea what did it, but me and another guy.
This is a.
This is a disaster.
Speaker 1 (22:31):
It was a disaster.
Speaker 2 (22:33):
It was a good way to put it.
Speaker 1 (22:35):
Moving on, yeah, moving on.
Number four.
Oh right, Number four.
Speaker 2 (22:43):
I have the alternate numbering online, so, like your
number four is my number eight.
Anyways, undervaluing contentquality?
Yeah, was it on the.
What is it?
Yeah, it was on the podcast,where I recently said I've
changed my stance thatperfection is not required on
social media.
And now it's.
I've upgraded it toperfectionist Perfectionist is
(23:04):
required.
Speaker 1 (23:05):
No, it's kind of required, Kind of yeah.
Speaker 2 (23:07):
You no longer can get away with.
You used to be able to get awaywith mediocre presentation of
content online Not mediocrecontent, but you could get away
with mediocre presentation ofcontent like sloppy graphic
design, imperfect lighting inyour images.
You can't get away with thoseshortcomings anymore.
Speaker 1 (23:29):
Yeah Well, and the other.
The thing I take away from thisis kind of like Sometimes
people think, well, I'll justput up as much content as
possible and it could still bereally good, like the image
could look really cool, but it'smaybe just like it's what I
would call lazy content.
That doesn't really.
(23:50):
It's just stating the obvious.
Yeah, you know what I mean.
It's not deep content, I thinkthat's.
I would rather put up one postthat took me a while to come up
with an argument or share someinformation that's not obvious,
(24:12):
than I would just slap up fouror five quotes or something like
that, or a bunch of facts thatare just totally obvious.
Speaker 2 (24:20):
Yeah.
Speaker 1 (24:21):
Yeah, that I think is just kind of lazy.
Yeah, like you're better offputting up one good piece of
content versus a bunch of justquantity.
Speaker 2 (24:35):
Yeah, yeah, yeah.
You know, a lot of the contentI'm seeing these days is, like I
call it, like like the waitingroom content where, like you go
to like the dentist and there'slike a whole bunch of brochures
about, like teeth whitening andbraces, and it's like it's
information that's relevant inthat niche, but nobody cares to
(24:57):
like pick up this brochure andlike read it, unless it's out of
desperation, like my phonebattery is dead and this is like
the only thing, the onlystimulation for my brain.
Like there's people pumpingthat type of content out on
social media right, where it'slike, you know, hypnosis works,
life coaching works, get yourlife coaching here.
And it's like it reads like acrummy brochure in a waiting
(25:20):
room yeah, it doesn't offenseanybody, but like and then
there's people who are yourcompetitors like telling
captivating stories and, likeyou know, immediately applicable
, like tidbits of knowledge andwisdom and like yeah, you need
that you need some good qualitycontent these days.
Basically, yeah, totally.
Speaker 1 (25:39):
Like I totally agree with that.
And like, inject yourpersonality and your own vibe
into your content, cause that'swhat's going to differentiate
you between, like the sea ofcontent that's out there.
You know, like, if I have, tosee one more piece of content
that's like all hypnosis isself-hypnosis, or you know?
(26:00):
Did you know that you only use5% of your mind, or something?
You know like that kind ofcontent is just like we know,
like everybody knows that.
So what's your take on it?
Would be better than justslapping that up.
Speaker 2 (26:16):
What people don't realize they're doing is they're
accidentally advertising theindustry instead of advertising
themselves.
It would be like Coke puttingup a commercial for Cola without
including their logo in it andpeople are going to see it and
they're going to be like, oh, Ifeel like having a pop, but
they're not thinking Coke.
A lot of hypnotherapists andcoaches are putting up content
like advocating how greathypnosis and coaching is, with
(26:40):
no connection to why they're theone to get the hypnosis or
coaching from.
So they're like advancing thecause, which is great, but
they're not getting it inclients or sales, which is not
great.
Pretty cool.
Speaker 1 (26:51):
This is not great for them right, yeah, yeah, yeah,
that's a good one.
Speaker 2 (26:58):
It's like you know.
You know, there's thosecommercials on TV that, like
like, the Farmers Association ofOntario, will put out a
commercial for milk.
Yeah because they represent allthe different farmers that
produce milk.
So that makes sense.
They're just advancing theindustry.
But if I work for NielsenCorporation and I want to sell
(27:19):
my milk like it's going to that,if I'm spending my on ads, it's
going to be very clear who isthe best source that I believe
for milk right.
Speaker 1 (27:29):
Yeah, yeah, yeah, it's true.
Yeah, you've got to think ofyour content from that
perspective.
Speaker 2 (27:34):
A lot of people overlooking that.
Speaker 1 (27:36):
Yeah, don't be lazy yeah.
Speaker 2 (27:40):
Well.
Speaker 1 (27:40):
I don't know if it's it's more naive or a little bit,
yeah, lazy, yeah, maybe.
Yeah, I shouldn't be attachingthat label.
Speaker 2 (27:47):
Take that, take that shame hat off Elena Banks.
Sorry, all right.
Speaker 1 (27:50):
That's what I mean when you're when you're wanting
to produce quantity over quality, you can get lazy because
you're just like, oh, I'll justslap this up here because like
people need to know this right,like it's just easy, low hanging
kind of content.
So that's what I mean when Isay lazy, but it's just sort of
like it could also be naive, Ifeel like now we're just like I
(28:14):
know.
Speaker 2 (28:16):
Hey, we're at the.
We're at the like 30 minute one.
We're at the like 30 minutemark for the episode.
So if they're still listeningthey like us we can get away
with insulting them a little.
Ok, I would wager.
I don't know if they're goingto turn it off at this point,
like come on.
Yeah that's fine yeah.
Speaker 1 (28:29):
Last one.
The last one is chasing thelatest trends blindly.
So yeah, like jumping on everysocial media TikTok trend, right
, like jumping on, oh, thiscoach is doing really well and
like they're following thattrend, so I'm going to do that
too.
You know, doing that just kindof looks like you're.
(28:50):
You don't have a strategy.
Speaker 2 (28:53):
Right.
Speaker 1 (28:55):
And so, like when you have a strategy, you're not
going to just hop on theserandom trends.
Speaker 2 (29:01):
Yeah, it's.
I mean it's not necessarilywrong inherently to you know, if
there's a look of recent trendin social media to ride the wave
, you can always ride the wave.
Speaker 1 (29:10):
Yeah.
Speaker 2 (29:11):
But you really got to like does it work for or
against?
Speaker 1 (29:16):
Yeah.
Speaker 2 (29:17):
Does it make sense?
Is it going to advance?
You know your business or yourmessage, right.
It's not just blindly likeevery new TikTok trend that
comes out, I'm going to like hopon, because it's not just about
going viral and not going viral.
It's about establishingyourself as an authority and an
expert in your industry as well.
(29:37):
Right, yeah, and it's like youknow when the battle and lose
the war.
So yeah.
Speaker 1 (29:43):
Well, I think it has to be like authentic to you yeah
, also right, like as part ofyour self image.
Like if I were to jump on somerandom trend, it would be.
It would look very obviousbecause I have like a very
specific way that I create mycontent.
Speaker 2 (30:00):
Yeah Right, it's fine , like we're not saying don't do
it yeah.
Don't be a dancing monkey.
There's this expression and Idon't actually don't know where
that expression came from, butlike being the dancing monkey,
where it's just like all you'reconcerned with is getting
attention and entertaining otherpeople, you don't, you don't
need to do that.
Speaker 1 (30:20):
No, you don't, yeah, you just need to bring your own
vibe.
Speaker 2 (30:25):
Yeah.
Speaker 1 (30:25):
Leader vibe, leader vibes yeah.
Speaker 2 (30:27):
Your vibes Cool I guess that's it.
Speaker 1 (30:31):
That's it.
That's the list.
Yeah, we're done.
Speaker 2 (30:35):
Yeah, so there you go .
So I got a little tricky,tricky idea.
Speaker 1 (30:42):
Okay.
Speaker 2 (30:43):
We said, you know we gave them five, but it was a
list of 10.
Yeah, so if you want the other,if you want the full list.
Ladies and gentlemen, what dothey got to do?
Elena Banks, what do you think?
How do they get it?
Speaker 1 (30:56):
They can direct message the.
It's the no excuses coachingpodcast on Instagram.
Yeah, that would be nice.
Speaker 2 (31:04):
Send a DM.
Speaker 1 (31:05):
Send a message.
Oh, and you know what?
Did you see the nice messagethat we got from Jamie.
Speaker 2 (31:14):
I saw a message in the inbox, but I didn't open it.
Speaker 1 (31:17):
Oh, okay.
So she said I'm really enjoyingyour episodes.
You two are so freaking fun tolisten to.
She's not wrong, no, I know.
Speaker 2 (31:32):
She's right.
Speaker 1 (31:32):
Thank you, Jamie.
Speaker 2 (31:33):
Yeah, thank you.
Thank you Cool, we'll send herthe list for free.
Speaker 1 (31:37):
Yeah, she's the first one on the list you get it for
free and anybody else who askedfor it.
Speaker 2 (31:42):
We'll send it to you for free.
You got to ask for it.
Yeah, you got to ask for it.
Start a conversation.
Speaker 1 (31:50):
Yeah, exactly.
Speaker 2 (31:51):
We don't have anything to sell.
It's not like we're going to belike.
Here's the list and a highpressure.
We don't have any time.
Share sales.
Speaker 1 (31:58):
We'll just send you the list.
It's literally like a note onyour phone that you'll get.
Speaker 2 (32:03):
Yeah.
Speaker 1 (32:05):
Cool.
Do you have anything to sell atthe moment, right now?
Speaker 2 (32:12):
This is coming out on Monday.
I've got these music CDs.
I've got a pile of them on mydesk still in the plastic, so if
anybody wants to win the trance, please send me a message.
I'll be on that.
The simple social sanctuarystill accepting new members.
Ryan, my $7 a month socialmedia training specifically for
(32:34):
hypnot therapist and coaches.
I have a high ticket 12 weekcoaching experience, Business
training for hypnot therapistsand coaches which is waitlisted
right now.
So should me a DM with the wordwaitlist if you want info on
that.
And that's what I got.
How about you?
Nice?
Speaker 1 (32:56):
I'm still offering my breakthroughs, breakthrough
sessions.
You're feeling stuck.
Speaker 2 (33:02):
You want to get off the fence.
Speaker 1 (33:03):
You want to make some kind of change in your life,
book a breakthrough session.
I'm offering them right now at$650.
Price might go up, might not, Idon't know yet I haven't
decided.
I'm just going to bring it atthis price and what else that's
about it.
Follow me on.
Speaker 2 (33:24):
Instagram, that is a really good price.
Yeah, you can get comparable Interms of the quality of
experience that Lana is creating, because I know her training
very well.
I did a lot of it myself.
She could be charging a droopor more For the experience that
she's offering and still be wellin integrity.
Speaker 1 (33:43):
So yeah, I'm pretty much like not giving them away
but creating a massive chain.
The results that people havebeen getting from the
breakthroughs that I've donethis month are unbelievable.
I'm blown away by everybody.
Speaker 2 (34:02):
It's so cool.
Speaker 1 (34:04):
It's really great.
Everybody is different.
Everyone is going through adifferent thing and at a
different stage and dealing withdifferent things.
They're all crushing it.
I love it.
Speaker 2 (34:18):
Nice, cool, that's it .
That's it for this one, see youall next time.
Speaker 1 (34:27):
This is episode 90.
Speaker 2 (34:29):
Boom, big nine out.
Speaker 1 (34:33):
I sent you an invite today for our 100th episode
recording, which will happen in,I think, the first week of
April.
Wow.
Speaker 2 (34:41):
Yeah.
Speaker 1 (34:43):
If the audience has any ideas for our 100th episode.
I feel like it needs to be likea banger.
You know what I mean.
It's got to be something good.
Speaker 2 (34:55):
We should do it from our private jet.
Speaker 1 (34:58):
Right.
Speaker 2 (34:59):
Record it from our private jet.
Speaker 1 (35:02):
We'll think of something, but if the audience,
our listeners, have anythingcool to suggest, open to it.
Speaker 2 (35:09):
Let us know If any of our millionaire listeners want
to fly us out to their privateisland to record our 100th
episode there.
Speaker 1 (35:16):
That would be cool.
Speaker 2 (35:17):
We'll let them be a guest on our 100th episode.
Speaker 1 (35:20):
Sure.
I'm open to that idea.
Speaker 2 (35:24):
Me too, Cool.
Speaker 1 (35:28):
Bye everyone.
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