#75 Hydrate or Die Laughing (A Bubs Naturals Story w/ Sean Lake)

In this season closer, hosts Jeff and Omar welcome Sean Lake, co-founder of Bubs Naturals, for a wide-ranging conversation about entrepreneurship, fitness, nutrition, and the story behind Bubs Naturals. The episode is packed with humor, personal stories, and actionable insights for athletes, business owners, and anyone interested in health and wellness.

Key Topics:

• The origins and evolution of the No Fixed Agenda podcast, including its handoff from Sean to Jeff and Omar.
• Sean’s journey from marketing consultant to co-founding Bubs Naturals, inspired by his late best friend Glen “Bub” Doherty, a Navy SEAL.
• The importance of product integrity, third-party testing, and the story-driven mission behind Bubs Naturals.
• Deep dive into collagen: sourcing, benefits, and how Bubs sets itself apart in the supplement industry.
• The science and controversy around electrolytes, hydration, and debunking media myths.
• How Bubs Naturals products made their way into Major League Baseball locker rooms and the importance of NSF for Sport certification.
• Lessons learned from product failures and the commitment to continuous improvement.
• The company’s charitable mission, including the annual Veteran’s Day 100% donation event.
• Advice for new athletes on hydration, nutrition, and making fitness a positive, sustainable journey.

Notable Quotes:

• “If you want to know all that there is to know about absolutely nothing, tune into the No Fixed Agenda podcast.”
• “If I’m going to put my best friend’s name on the jar, it damn well better be the best product you can get your hands on.”
• “Failure is the best teacher.”

Links & Resources:

• Bubs Naturals Website
• Glen Doherty Memorial Foundation
• NSF for Sport Certification

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