Live events aren’t just “nice to have.” They’re the highest ROI activity a leader can invest in—accelerating trust, building culture, and creating connections that no email or Zoom call can replace.
In this episode, Sean Patton sits down with Wendy Porter—founder of Wendy Porter Events, vice chair of the Live Event Coalition, and a powerhouse with 20+ years of experience designing high-impact events. Together, they unpack how leaders can reframe events as leadership tools that drive results.
🔑 What you’ll learn in this episode:
- (02:24) Why live events deliver the highest ROI in today’s digital world
- (05:04) How intentional event design builds trust in hybrid & remote teams
- (06:12) The Ruby Ribbon Experience Strategy for unforgettable events
- (10:19) Why cramming agendas backfires—and what to do instead
- (14:41) Surprise & delight moments (including therapy horses at a trade show!)
- (16:08) If you can do it on Zoom, don’t do it in the room
- (19:03) ROI of leaders showing up authentically at events
- (25:43) Why even small leadership retreats need professional strategy
- (27:08) How to define ROI levers and measure event success
- (30:36) Staying calm and creative when things go off-script
- (34:23) Leadership lessons Wendy carried from her military family roots
- (41:34) Mistakes to avoid when planning events (and how to do it right)
🔗 Connect with Wendy Porter:
Website: wendyporterevents.com
📩 Stay in the loop: Subscribe to Sean’s newsletter for more leadership insights → www.nolimitleaders.com/growth
No Limit Leadership is the go-to podcast for growth-minded executives, middle managers, and team leaders who want more than surface-level leadership advice. Hosted by executive coach and former Special Forces commander Sean Patton, this show dives deep into modern leadership, self-leadership, and the real-world strategies that build high-performing teams. Whether you're focused on leadership development, building a coaching culture, improving leadership communication, or strengthening team accountability, each episode equips you with actionable insights to unlock leadership potential across your organization. From designing onboarding systems that retain talent to asking better questions that drive clarity and impact, No Limit Leadership helps you lead yourself first so you can lead others better. If you're ready to create a culture of ownership, resilience, and results, this leadership podcast is for you.
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