Title: AI – The Heavy Lifter. The Lifeline. The Ultimate Assistant. (ft. Nick Borelli | Director of Marketing, Zenus)
Bio:
A thought leader and passionate visionary in the world of marketing and engaging experiences, Nick leverages his background in experience design, event tech, and digital marketing. His background includes decades of contributions to live and digital communication. As an instructor at the PCMA Event Leadership Institute, Nick currently offers an AI Certificate course tailor-made for event organizers looking to bring the power of AI into their work.
Opening Quote:
“And what I was teaching myself and them was iteration, like, don't stop with whatever it gives you. Keep going, keep going further, make it more fun, make it more creative. And, like, that's the sort of skill we all need to be able to have, is just keep going and just be more curious and just get more creative. And if you could find a fun way into that, you'll do it more, and if you do it more, you'll get better at it.”
Summary:
In this lively episode of No More Bad Events, Scott and guest Nick Borelli dive into the exciting interplay of AI and human creativity in event planning. Kicking things off, Nick assures us that while AI is a fantastic tool, it's our human touch—empathy, curiosity, and creativity—that truly makes events extraordinary. With that in mind, simply think of AI as your new, super-smart, and fast assistant, sparking fresh ideas and offering new perspectives but never stealing the show. It’s just an amazing time-saving resource that pushes the envelope.
Furthermore, Nick discusses the need for education in AI to fully unlock its potential. This educational push will help event organizers use AI to its fullest, from streamlining mundane tasks to enhancing creative brainstorms. And to that end, Nick talks about learning to modify AI responses by asking for iterations (aka prompt engineering) to help get you to your objective.
Nick also chats about and clears up the differences between facial recognition and facial analysis. While facial recognition handles security and check-ins, facial analysis offers insights into attendees' expressions and sentiments without recording any data—super useful for understanding crowd vibes in real-time. It’s fascinating.
Concluding, Scott and Nick encourage everyone to embrace AI as a game-changer in event planning. Use it to optimize processes, personalize experiences, and make your events more engaging and accessible. Just remember, it's the human touch that keeps everything exciting and innovative!
HIRE THEM TO SPEAK:
Follow Nick Borelli: Nick Borelli's Linkedin Bio
Follow Scott Bloom: eSpeakers Bio
Follow Speakers: eSpeakers Marketplace
ABOUT NO MORE BAD EVENTS:
Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events.
Learn more at: nomorebadevents.com
ABOUT THE HOST:
A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted
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