An Event Production Masterclass (ft. Dawn Martin | VP Meetings & Shows | BI Worldwide)

Title:

An Event Production Masterclass (ft. Dawn Martin | VP Meetings & Shows | BI Worldwide)

Bio:

With decades of experience as a business theatre Executive Producer in NYC, Dawn, a winner of many prestigious creative awards, is known for bringing drama and theater to major corporate events.  Her clients include dozens of Fortune 500 companies. Today, her role as VP allows her to focus on forming exceptional teams while her ongoing global exposure to talent within the business continues to open the doors to innovative ideas.

Opening Quote:

"And you know, a lot of us have been in this business a long time, so we don't want to be up all night. When I started in this business, it was all-nighter after all-nighter after, my God, it was just… I ended up in the hospital more than once. But we don't do that anymore, and we don't have to because we know what we're doing, which is great."

Summary:

In this episode of No More Bad Events, Scott interviews Dawn Martin, a seasoned event producer from BI Worldwide.  The topics are broad and far-reaching.  It’s quite a masterclass in event production.  

In no particular order, some of the many things discussed included the challenges of using in-house A/V services, the importance of hotel negotiations, the benefits of recruiting young talent from diverse backgrounds, the post-COVID changes that have shifted audience expectations, leading to a preference for shorter, more engaging presentations and greater demand for networking opportunities. To that point, Dawn emphasizes the importance of creating arresting, immersive experiences.  And the significance of adopting AI to stay competitive.  Especially as it concerns measuring audience response in real-time.

Dawn also emphasizes the importance of customer care, efficient project handling, and flexibility with budgets and last-minute changes. 

And very importantly, Dawn suggests that proper staffing is crucial to maintain a healthy work-life balance.

Overall, it’s a Masterclass of facts and details that, if applied, will lead to No More Bad Events.

Audiogram: (3:43- 4:20)

“I think that what I've seen in general is that a lot of the meeting planning departments in these corporations really let go of a lot of people during COVID, And so they're short-staffed. They need to know what to do. They're relying on us even more to say, how can we make this engaging for these audiences? And these audiences, you know, they don't want to be scheduled back to back to back to back. They want more time to network, they want more downtime, they want to do community service. So the good thing is that they're looking to ask for more advice. The bad thing is some people don't have great advice to give them.”

HIRE THEM TO SPEAK:

Follow Dawn Martin: Connect with Dawn Martin

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ABOUT NO MORE BAD EVENTS:

Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events. 

Learn more at: nomorebadevents.com

ABOUT THE HOST:
A veteran comedian and television personality who has built a reputation as the go-to c