TITLE:
Strategic Content, Industry Shifts, and Cross-Border Trends (ft. Jason Koop | VP of
Business Development | Canadian Special Events)
GUEST BIO:
Jason Koop is VP of Business Development at Canadian Special Events, building the
largest corporate event professional network in Canada. After 15 years managing
accounts for Calvin Klein, Tommy Hilfiger, and Vanity Fair Corp, he pivoted to events,
combining relationship expertise with marketing savvy to elevate the CSE brand while
indulging his passion for Canadian event experiences.
OPENING QUOTE: 16:30 – 17:02
Over the last five years or so, six years and again, I talked a little bit about the biggest
growing segment in our industry is easily the experiential marketing and the corporate
events. By far the biggest growth category in our industry. With that comes a new level
of professionalism. With that comes more dollars. With that comes bigger investments.
And I think with that comes a much bigger opportunity for us in a bunch of different
ways, from the experiences that we're able to offer because technology is getting more
accessible, to the kinds of events that we do and to the strategy that we put into an
event.
SUMMARY:
Welcome to another episode of No More Bad Events. In today’s episode, Scott is joined by
Canadian event strategist and writer, Jason Koop, for an honest and thought-provoking
conversation about the evolving world of events on both sides of the border.
Jason shares his insights on the cultural differences between the U.S. and Canada
when it comes to business risk-taking, and discusses how new U.S. policy changes are
disrupting not just American but also Canadian and international events. They explore
why content strategy is the linchpin of modern events—especially in the rapidly growing
corporate and B2B markets—and they dive deep into the importance of authenticity and
storytelling in content, the shift toward strategic use of micro-influencers, and how
planners can adapt for a new generation of attendees who bring different values,
attention spans, and expectations to the table.
Jason’s optimism for the industry shines through, as he looks to the opportunities
presented by new technologies, virtual events, and the potential for Canada to
strengthen its place as a global meetings destination.
If you’re ready for an episode packed with candid opinions, practical advice, and a dose
of industry optimism, press play and join the conversation!
AUDIOGRAM: 16:30 – 17:02
Over the last five years or so, six years and again, I talked a little bit about the biggest
growing segment in our industry is easily the experiential marketing and the corporate
events. By far the biggest growth category in our industry. With that comes a new level
of professionalism. With that comes more dollars. With that comes bigger investments.
And I think with that comes a much bigger opportunity for us in a bunch of different
ways, from the experiences that we're able to offer because technology is getting more
accessible, to the kinds of events that we do and to the strategy that we put into an
event.
HIRE THEM TO SPEAK:
Follow Jason Koop: linkedin.com/in/jasonkoopcselive
Follow Scott Bloom: eSpeakers Bio
Follow eSpeakers: eSpeakers Marketplace
ABOUT NO MORE BAD EVENTS:
Brought to you by eSpeakers and hosted by professional emcee, host, and keynote
speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top
names in the event and speaking industry about what goes on behind the scenes at the
world’s most perfectly executed conferences, meetings, and more. Get ready to learn
the secrets and strate
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Boysober
Have you ever wondered what life might be like if you stopped worrying about being wanted, and focused on understanding what you actually want? That was the question Hope Woodard asked herself after a string of situationships inspired her to take a break from sex and dating. She went "boysober," a personal concept that sparked a global movement among women looking to prioritize themselves over men. Now, Hope is looking to expand the ways we explore our relationship to relationships. Taking a bold, unfiltered look into modern love, romance, and self-discovery, Boysober will dive into messy stories about dating, sex, love, friendship, and breaking generational patterns—all with humor, vulnerability, and a fresh perspective.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.