Strategic Content, Industry Shifts, and Cross-Border Trends (ft. Jason Koop | VP of Business Development | Canadian Special Events)

TITLE:

Strategic Content, Industry Shifts, and Cross-Border Trends (ft. Jason Koop | VP of

Business Development | Canadian Special Events)

 

GUEST BIO:

Jason Koop is VP of Business Development at Canadian Special Events, building the

largest corporate event professional network in Canada. After 15 years managing

accounts for Calvin Klein, Tommy Hilfiger, and Vanity Fair Corp, he pivoted to events,

combining relationship expertise with marketing savvy to elevate the CSE brand while

indulging his passion for Canadian event experiences.

 

OPENING QUOTE: 16:30 – 17:02

Over the last five years or so, six years and again, I talked a little bit about the biggest

growing segment in our industry is easily the experiential marketing and the corporate

events. By far the biggest growth category in our industry. With that comes a new level

of professionalism. With that comes more dollars. With that comes bigger investments.

And I think with that comes a much bigger opportunity for us in a bunch of different

ways, from the experiences that we're able to offer because technology is getting more

accessible, to the kinds of events that we do and to the strategy that we put into an

event.

 

SUMMARY:

Welcome to another episode of No More Bad Events. In today’s episode, Scott is joined by

Canadian event strategist and writer, Jason Koop, for an honest and thought-provoking

conversation about the evolving world of events on both sides of the border.

Jason shares his insights on the cultural differences between the U.S. and Canada

when it comes to business risk-taking, and discusses how new U.S. policy changes are

disrupting not just American but also Canadian and international events. They explore

why content strategy is the linchpin of modern events—especially in the rapidly growing

corporate and B2B markets—and they dive deep into the importance of authenticity and

storytelling in content, the shift toward strategic use of micro-influencers, and how

planners can adapt for a new generation of attendees who bring different values,

attention spans, and expectations to the table.

 

Jason’s optimism for the industry shines through, as he looks to the opportunities

presented by new technologies, virtual events, and the potential for Canada to

strengthen its place as a global meetings destination.

If you’re ready for an episode packed with candid opinions, practical advice, and a dose

of industry optimism, press play and join the conversation!

 

HIRE THEM TO SPEAK:

Follow Jason Koop: linkedin.com/in/jasonkoopcselive

Follow Scott Bloom: eSpeakers Bio

Follow eSpeakers: eSpeakers Marketplace

 

ABOUT NO MORE BAD EVENTS:

Brought to you by eSpeakers and hosted by professional emcee, host, and keynote

speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top

names in the event and speaking industry about what goes on behind the scenes at the

world’s most perfectly executed conferences, meetings, and more. Get ready to learn

the secrets and strategies to help anyone in the event industry reach their goal of

putting on nothing less than world-class events.

Learn more at nomorebadevents.com.

ABOUT THE HOST:

A veteran comedian and television personality who has built a reputation as the go-to

choice for business humor, Scott has hosted hundreds of events over two decades for

big and small organizations alike. Scott has also hosted his own weekly VH1 series and

 

recently co-hosted a national simulcast of the Grammy Awards from the Palace

Theater.

As the son of a successful salesman, he was exposed to the principles of building a

business at an early age. As a comedian, Scott cut his teeth at renowned improv and

comedy clubs. As a self-taught student of psychology, he’s explored what makes people

tick and has written a book (albeit a farce) on how to get through life. He’s uniquely

positioned to deliver significant notes on connecting people and making business

seriously funny. And who doesn’t like to laugh?

Learn more about Scott: scottbloomconnects.com

PRODUCED BY eSpeakers:

When the perfect speaker is in front of the right audience, a kind of magic happens

where organizations and individuals improve in substantial, long-term ways. eSpeakers

exists to make this hap