No Room for Milk
Deep dives into every corner of the advertising industry—totally undiluted by all the usual BS. Listen anywhere you like: https://podcasts.apple.com/us/podcast/no-room-for-milk/id1693935434 https://open.spotify.com/show/7IY77mgOxEQRVeuz69FQRn?si=5657acec9f0e4965 https://overcast.fm/p4331064-7fzVBz https://www.stitcher.com/show/1073933 https://www.iheart.com/podcast/269-no-room-for-milk-117919788/ https://www.pandora.com/podcast/no-room-for-milk/PC:1001073933 https://music.amazon.com/podcasts/4211c389-de9b-41ee-b4ec-28922dea7a68/no-room-for-milk https://youtu.be/mSOEatuB2Vo
Episodes
Learn the invisible limitations of your media through Lee’s absurdist, sardonic, delightful sense of humor
7 things you'll understand at the end of this episode:
- Why custom-built audiences are a joke
- How third-party data companies sold snake oil for years
- Why more effective targeting won't make any sense to a human
- Why conversion targeting doesn’t work for small companies, and what to do about it
- How “cohort” t...
What we cover together
- Apple Vision Pro’s advantage over the Oculus Quest
- How VR will gently introduce us to The Matrix
- Why VR ironically creates opportunities for brands IRL
- How to target the “device graph”
- Whose jobs in the industry are under immediate threat from AI
- How to do e-sports sponsorship
- The impact of new media companies on the old-school world of upfront media deals
- What the writer’s strike means for...
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