In episode 79 of No Silver Spoons, Sarah Beth Herman, CEO of Dentistry Support, discusses the need to rethink dental marketing strategies and referral programs. She critiques the outdated and ineffective promotional tactics prevalent in the dental industry, such as discounts and giveaways. Instead, Sarah advocates for creating exceptional patient experiences to naturally drive referrals and shares actionable strategies, including adopting spa-like comforts, forging community partnerships, and leveraging digital tools like SEO and referral pages. The episode also covers ROI calculations for marketing investments and emphasizes building a standout dental practice that fosters genuine patient connections and retention.
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