All Episodes

December 15, 2025 16 mins

The holidays are here, the cards are swiped, and a lot of you are sitting there doing the math you’ve been avoiding all year. In this 12 Days of Giving episode, Daniela shares the story of a single mom in Richmond, Virginia who was one denial away from a full breakdown: new apartment, two little girls, $10K in credit card debt, and zero clue how to keep from getting evicted again. 

This isn’t a cute budgeting story. This is “I’m at the edge of the cliff and I don’t know what the hell to do next.” Daniela walks us through how she sat down with this mom and started at the absolute basics: what a budget actually is, what savings actually means, and why pulling your credit report is non-negotiable even when you’re terrified of what you’ll see. When they pulled it, the truth hit: multiple cards, sky-high APRs, and $10K of debt that her paycheck could not support.

But here’s where it flips. Instead of shame and “you’re bad with money,” they built a plan: lay out every card, every APR, every balance. Tackle the ones that give you the biggest win fastest. Call the creditors and tell the damn truth about what’s going on. Negotiate. Get the APR down. Build short-term and long-term wins so she’s not just surviving the month, she’s rebuilding her life. And they did one more powerful thing most people skip: they brought her two little girls into the conversation and turned money into a game, not a threat. 

We also dig into the emotional side: what it feels like to be at the edge versus already over it, why people wait until the last possible second to ask for help, and how involving your kids can actually speed up your own mindset shift. Daniela talks about using vision boards, values, and real talk to anchor someone before you ever touch the spreadsheets. Because if your head is still in “I’ll never get out of this,” no plan will save you. 

Then we turn the camera on you. If you’re approaching the edge, standing on it, or already hanging off financially, this episode is your wake-up call. Daniela doesn’t sugar-coat it: it’s never too late, but it is on you. No one is coming to fix this for you. Small wins, boring habits, and asking for help early is how you change the story. I close the episode by calling out exactly what we all know: you just spent a ton of money on the holidays, you’re feeling it, and now is the moment to move—not “next year,” not “when things calm down.”

This is one of our 12 Days of Giving episodes running December 12–23, where we highlight real stories, real mess, and real ways forward. Watch the full episode on YouTube: https://youtu.be/pKDDgLWgJpg

As always we ask you to comment, DM, whatever it takes to have a conversation to help you take the next step in your journey, reach out on any platform!

Twitter, FaceBook, Instagram, Tiktok, Linkedin

DISCLOSURE: Awards and rankings by third parties are not indicative of future performance or client investment success. Past performance does not guarantee future results. All investment strategies carry profit/loss potential and cannot eliminate investment risks. Information discussed may not reflect current positions/recommendations. While believed accurate, Black Mammoth does not guarantee information accuracy. This broadcast is not a solicitation for securities transactions or personalized investment advice. Tax/estate planning information is general - consult professionals for specific situations. Full disclosures at www.blackmammoth.com.

Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Stoy Hall (00:10):
Happy holidays, everybody.
We're back with another day of12 days of giving what you all
know.
We bring on some badass whodecides to tell us a story that
is near and dear to them and howit could be you.
It could be someone you love,and some of that outcome.
Today we've got Daniela on totell us one of her stories and
go through it with us.

(00:30):
So Flora is yours.

Daniela Molina (00:32):
Hi.
Hi everyone.
Um, happy holidays.
I'm super excited because thisstory, I feel like we all find
ourselves in it.
Um, whether that's a perspectiveof parent, child, or an
outsider.
So, um, I've gotten theprivilege to help a lot in the
community here in Richmond,Virginia.

(00:52):
And one of the things that I getto do is really sit down with
families and really talk abouttheir finances.
So where are we at?
What are your goals?
And a lot of that conversationstarts off really rough, right?
They're a little intimidatedabout having that conversation.
But with this specific family,um, they had two young children.
It was a mom, single mom.

(01:13):
And she was really trying to getherself together.
She had just moved into the newapartment after, like really
struggling to find housing forher children.
Um, and she just didn't know howto navigate her finances now
that she had a home.
She didn't wanna get evictedagain.
And so how do you have thatconversation?
So we sat down and we talkedabout like, do you know what a

(01:33):
budget is?
Do you know what savings is?
And we're talking about thebasics, but sometimes a lot of
people don't know the basics.
And so we had to start offthere.
Um, and one of the big thingsthat I remember having this
conversation with her, she wasreally like, oh, but I have
credit cards.
And I was like, okay, and, and,and how often do you use them?
She's like, I use them all thetime.

(01:55):
Like I use them to supplementthe fact that I don't have
enough income coming in to payfor the things for my daughters.
Um, and at this time it was backto school shopping and we were
right about to start hittingschool and I was like, well,
good thing is, um, a lot ofschools give a lot of.
A lot of churches give back toschool backpacks with materials.
So make sure you're tapping intothat community to be, to be able

(02:17):
to get that.
But then how do you think aboutplanning for those field trips,
lunches, all the things thatcome with having children, um,
and especially if they'rechildren who are involved.
How do we look at that?
So we pulled out her budget, butwe really, one of the really big
things I wanted to look at wasat her credit, like, what's your
credit score?
Who do you owe?

(02:38):
How much do you owe?
And.
Does it belong to you?
'cause we know sometimes thesecredit reports will pull
information that's incorrect.
So is there something in herethat we have to dispute?
Or how long have you been havingthis?
And you had no idea?
She had never pulled her creditreport before.
She just knew that at some pointshe started getting denied by

(02:58):
her credit cards.
And I was like, uh, okay, welllet's start seeing where that,
there's a root to that while youkeep getting denied.
And she had like$10,000 in debt.
And that doesn't seem like alot, but it is for somebody who
is trying to live paycheck topaycheck and trying to like.
She just couldn't afford it.
And we know credit cards APRsare really high, so she didn't

(03:20):
really understand.
She's like, I'm making payments,but like it's still there.
It's not going anywhere.
And she didn't know how much sheowed on each card, which looks
very different.
So we had to analyze, okay, wehave all these credit cards.
These are the a PR for all ofthem.
How do we tackle?
Well, we tackle the one with thelargest debt.
The one with the lowestinterest.

(03:41):
So where do we find the balancein those cards?
So you can pay off that onequicker.
So you can move on to the onesthat are a lot harder, a lot
higher.
And then we think about, okay.
Can we call the creditor andtalk to them and tell them the
financial situation they're in?
Surprisingly, those really dowork.
So it worked in her hand and wewere able to lower her credit a

(04:03):
PR, which was fantastic.
So she started feeling a littlebit better, but I told her this
is a process like you're notgonna get out of$10,000 debt
tomorrow.
It just doesn't work that way.
But we talked about budget.
Short-term and long-term plans.
So she feels confident about it.
And the best part about all ofit was that we involved her
children, her two youngdaughters were part of the

(04:25):
conversation so they couldunderstand.
So we made it more like of agame, like, okay, if I give you
$5 and I asked you to give methree, are you gonna give me the
far?
Are you gonna give me three?
Or are you gonna save any money?
Or are you just gonna tell meyou can't?
So just a game to reallyunderstand like.

(04:47):
Do her children understandwhat's saving?
Do her children know the valueof money?
Because as a family, you canwork together to meet those
goals.
So that's what we did.
Um, a lot of meetings, a lot oflike really understanding, um,
credit scores, understandingbudgeting and saving, and really
sitting down and being like, atsome point maybe you need to

(05:08):
find a job that is paying youmore so you can sustain
yourself.
But at this moment.
Is there things that you can doactively to make sure that you
don't fall on hard times again?
Um, so we stay in contact andshe's doing well.
She's still paying off her debt.
Uh, but it feels like she's in amuch better mindset space, um,

(05:30):
obviously financially too, butmindset is a really big one for
me.

Stoy Hall (05:35):
Where was she emotionally when she first came
to you?
Because we, we see it all thetime.
I know you do too.
And, and both your work.
On camera and off camera, um,of.
People really don't come to youor ask for help until it's like,
I don't wanna say it's too late'cause it's never too late, but
it's like they're pretty deep atthis point.

Daniela Molina (05:54):
They're pushing it.
Yeah.

Stoy Hall (05:55):
Yeah, they're pushing it and I always trying to figure
out like where they areemotionally.
I know where they're atemotionally there, but like, is
there a step before that that wecan actually try to get them at
before it's like, damn, you're,you're halfway down the cliff
and I'm trying to throw alifeline to you.
Where was she emotionally?
By the time she came to you?
Was she already over the cliffor where?

(06:16):
Where was she at at that point?

Daniela Molina (06:19):
I think she was at the edge of the cliff.
Like I think she was at a pointwhere it was like almost
breakdown like I had.
I don't know what to do at thispoint.
And I'm seeking like dire help.
Um, because she was a person whowas willing to make the
sacrifice.
Sometimes we find ourselves withpeople who are at that point,

(06:41):
but are not willing to goforward and do what needs to be
done in order to get theirfinances ready.
So she was in that mindset.
But before we even talked aboutlike, okay, the bad news, I
guess is how do you view money?
That's the question I askeveryone before I talk to'em,
like, how, what, what does moneymean to you?
What does it look like?

(07:02):
Um, if you had a dream life,what does that look like?
That gives me an idea of likeyour values, things you care
about.
So we actually did a visionboard of all the things that she
would wanna accomplish.
Like, and not just financially,but just in general.
A lot of it was like travelingwith her children, savings,
having an emergency savings,which she's never had.

(07:24):
Those things told me like, okay,you care about these
fundamentals.
So before we hop into theproblem, I already have an idea
of who you are, what you standfor, how you view money.
So when we start having thoseconversations, I can one, be a
little more transparent about myown story because I think that's
valuable.
You sharing.
Your own financial hardships andmoments where you maybe fell

(07:47):
short, encourages someone elseto know well, but she got out of
that so, so I can too.
So those are the things that wereally do beforehand.
We sit down and start crunchingnumbers and really being like,
let's pull out your statements,you know?
'cause that's the.
That's more of the work aspectof it.
But a mindset needs to happenbefore we get there because if

(08:08):
we do this and your mindset'sstill like, I'm never gonna be
able to get outta debt.
Debt is so bad.
Like you're gonna be stuck therefor your whole entire life.
You're gonna continue seeingthose moments as hardships.
So that's what I like doing.
Um, I think it just helps buildone relationship and trust
because people are embarrassed.

(08:29):
People don't wanna talk aboutthe hard thing.

Stoy Hall (08:31):
How old were the girls at that time, like when
you first started with her?

Daniela Molina (08:35):
Uh, so they were five and seven.
So they were young, I mean,young enough to understand
money.
So like they're at that agewhere like they could understand
the value of money, but youknow, like kids like, oh, I want
this for Christmas and I wantthis other thing, you know, so
they, this was a, a shift wherethey were able to see their mom

(08:55):
be vulnerable.
But accepting help.
And I think when kids get to sitdown at the table and really
also learn and be included inthose conversations, kids, and I
think you mentioned this to mein actually one of our segments,
kids Young S3.
Can already start buildingfinancial habits and
understanding money, valueterms, things that they're gonna

(09:18):
need.
So start starting them young islike, just this, it helps, it
helps make a difference.
So I remember us talking aboutthat, that was extremely
valuable and really shocking tome.
So, um, we, I like toincorporate that.
Now, knowing what I know thatchildren should be part of the
conversation too,

Stoy Hall (09:37):
and I want you to think about, obviously, I want
you to think about her.
But I wanted you to think aboutthe other people you've helped
who don't have children involvedor children at all.
Okay.
And when I ask this, I, I, Iwanna see if there's a
comparison.
I don't know if you ever thoughtabout it, but when you got the
children involved with her.
How quickly did she actuallystart to pick up on the mindset

(09:59):
shift change, because she wasalso teaching her kids compared
to someone who never got theirkids involved or don't have kids
at all.
Have you been able to, as youthink through it, like Oh yeah,
she picked it up a lot morebecause she was actually double
instilling that in herself.
One for herself, but also forher kids to keep up with.

Daniela Molina (10:19):
Yeah, absolutely.
There is a shift there whenyou're a parent.
You sort of wanna be the modelfor your children and you wanna,
and you know that this canimpact them because you've seen
the consequence in your own lifesometimes.
And so you wanna do better forthe next generation for your own
kids, especially if you want toleave them any assets in the

(10:39):
future, right?
Like you're like, I'm workinghard, I'm trying to get them
into a place, and you don't wantyour own children to struggle.
I think that's something that.
Um, a lot of parents try toprevent any way they can.
That's why there are parents whoextra spoiler children because
they don't want them to lackanything they might have.
Um, and so I think when um, it'sa parent to children ratio, yes,

(11:00):
that looks a lot more promisingand I think it's a little
quicker than solo, uh, trying toget your finances.
So we've obviously helped peoplewho, um.
Are handling their finances bythemselves, they need a little
extra push.
Um, and that's when you sort ofbecome their own cheerleader.
Like, Hey, tell me about, I, Iwould text people and be like,

(11:21):
tell me one good financial thingyou did this week.
What was it?
You save five bucks.
You went to the grocery storeand used coupons.
Like it sounds so silly and itsounds so small, but like
they're actively thinking aboutmoney and how can I do these
things to actively make change,which means we're in the right
direction.
We're not there yet, and it'sgonna take a second, but I need

(11:45):
you to actually feel like youcan do it and actively do the
things that I'm asking of you tomake that happen.

Stoy Hall (11:55):
What would you say to those that are listening now,
um, that are like, well, shit,that's me.
'cause I know they're out thereand that my mom was the same
way, so I, it like hit home forme this story, but.
What would you say?
For those that are listening,they're either at the edge,
they're over the edge, or evenapproaching the edge.
And most importantly, like weneed help everyone.
And I think if you're someonewho's approaching that edge,

(12:18):
like you feel a breakdown comingthrough, now is the time.
Right?
Before would be the time, butnow is the time because.
It's easier to change now anddevelop now than it is when you
are hanging over the edge.
Um, what would you say to thosepeople that are listening to
kind of get them well, to kick'em in the ass and say, it's
time for you to take the stepand go meet with someone and go
get help.

Daniela Molina (12:38):
It's never too late.
I know that that is something wesay all the time, but it really
is, you should not let moneycontrol your life.
In that way, you should havemoney work for you.
We talk about this all the time,but you want the mindset of
being able to know that you canaccomplish it.
Look back in your life andremember all the things that you

(13:00):
have accomplished that youthought you would never
accomplish.
That's the same mindset withmoney.
Like you went through hardthings and you got over hard
things.
Um, and sometimes yes, maybeyou're at a later, uh, point in
your life and you're like, Ican't.
I'm not getting income like Iused to.
I'm not gonna be able to go onthat yacht like I wanted when I

(13:21):
was, you know, in my twenties orthirties.
And that's okay.
Think about how money works nowin the area that you're in and
the age that you are in and thethings that you want to
accomplish.
Um, but it really is never toolate.
Seek resources.
If you don't make the firststep, no one else is gonna help
you.
It's like that saying like, Ican lead a horse to water, but I

(13:42):
can't make a drink.
Same way, like you can spendyour whole life complaining
about your finances or you cantake active steps to get your
shit together truthfully.
Um, so don't let a moment passby time is valuable.
As we know we are not gettingany younger.
Um, and our finances will onlygrow as we continue to push

(14:03):
ourselves and seek otheropportunities.
So don't give up.
I mean, there's not a singularperson that I've ever talked to
who can't get their financestogether.
Um, there's this woman who, uh,I actually follow, um, she's
called the baa.
Um, she's a black woman whohelps other young, um, people

(14:24):
really get their financestogether in small steps.
So it really is a small step.
Saving money is easy.
That's the easy part.
Creating an account to makemoney work for you is the easy
part.
The hard part is creating ahabit.
The same way you have a habitfor maybe eating a cookie at the
end of the night.

(14:45):
Create a habit to make sure thatyour money is moving the way
that you want it to.
You don't wanna spend your wholelife working and never see the
fruits of your hard work.
So this is a time, don't giveup.
Seek resources, seek financial,um, planners who can really
guide you.
Um, we don't know it all.

(15:05):
Um, and some people are evenusing AI for their finances.
Like what are the steps that Ineed to take in order to save
10,000 when this is the moneythat's coming in?
And that sounds silly, but it isthose steps and never.
Knock on the small wins.
Small wins lead to bigger wins.

(15:27):
So starting small is not a badthing.
You should be proud of that andjust keep going.
Um, you never know where you'llbe if you don't take that first
step.
So if you really wanna see achange in your finances, like
now is the time to really tapin, um, and put the boots on and
get working.
Like, no more excuses on why youcan't do the thing that you

(15:49):
wanna do.

Stoy Hall (15:50):
And it's, it's the holidays and I know you just
spent a whole shit ton of moneyright now.
I know you did.
I know you broke.
Yeah.
And I know you're feeling acertain way'cause we all get to
that point.
Now is the time where you'refeeling that, that it's gonna be
the hardest, but this is thetime that you do need to take
that step.
So the resources areavailable@nobswealth.com.
There's plenty of advisors andplanners on there and other

(16:11):
resources for you.
Whether you follow them and justlearn from them or reach out to
'em, hell reach out to me.
I'll guide you to whoever thehell you need to go to as well
if it's not me.
So just use the tools that arein front of you, both from our
podcast and those around usbecause now is the time.
Tomorrow's too late.
Yesterday was yesterday.
Now is the time.

(16:32):
Danielle, I appreciate you.
I appreciate the story.
You keep doing the badass workyou're doing both on the camera
and off the camera so we canhelp these people get ahead in
life and that's ultimately whatwe're here for.
That's why the team's here, andthat's exactly what the 12 days
of giving is for.

Daniela Molina (16:47):
Awesome.
Thank you.
Advertise With Us

Popular Podcasts

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

The Bobby Bones Show

The Bobby Bones Show

Listen to 'The Bobby Bones Show' by downloading the daily full replay.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2026 iHeartMedia, Inc.