n this episode of the None of Your Business podcast, hosts Michael Greenfield and Ushi Schwartz sit down with Judah Gutwein, founder and CEO of SkyCare Media, a leading healthcare digital marketing agency.
Judah shares his unique career path, starting as a licensed nursing home administrator before transitioning into entrepreneurship. He discusses the challenges of the healthcare industry, the pivotal role his mentor David Gross played in his growth, and what inspired him to build a company focused on elevating the online presence of nursing homes and healthcare facilities.
This episode dives into the realities of leadership, reputation management in the digital age, and the critical importance of continuing education and human connection in healthcare.
00:00 Introduction and Welcome
00:34 Judah Gotin's Background and Career
02:51 Challenges in Nursing Home Administration
10:42 Transition to Sky Care Media
20:44 The Importance of Online Reputation
33:34 The Birth of CEU Events
39:02 Comparing Business Models
39:17 The Value of National Events
40:03 Challenges of Continuing Education
40:38 Creating a Unique Event Experience
41:24 The Role of Administrators
43:23 Profit Sharing for Administrators
46:37 Balancing Professional and Personal Life
52:39 Remote Work and Outsourcing
54:48 The Importance of Authentic Reviews
01:08:45 Closing Thoughts and Future Aspirations
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