Why did Aaron Lichtenstein leave a Big Four accounting job in NYC to start over in Cleveland—and how did that risk turn into a wound care empire?
In this episode, we sit down with Aaron Lichtenstein, founder and industry leader in wound healing technology, to unpack his wild career pivot from Deloitte and Ernst & Young to scaling a nationwide healthcare company based in Cleveland, Ohio. From sales strategy and LinkedIn branding to trade show dominance and the surprising power of being nice, Aaron shares the real story behind his success.
You’ll hear:
- Life after the Big Four: why Aaron walked away from accounting
- The business of wound care: medical devices, nursing homes, and rapid growth
- How LinkedIn hotel reviews became a marketing tool
- Sales wisdom, leadership tips, and personal branding that works in 2025
- What Cleveland taught him about building a business—and a life
This episode is for healthcare founders, sales pros, personal brand builders, and anyone who’s ever thought about betting big on a new life path.
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00:00 Growing Up in New York and Cleveland
00:29 Welcome to the None of Your Business Podcast
00:52 Introducing Aaron Lichtenstein via ChatGPT
02:45 Aaron's Journey from Accounting to Wound Care
06:15 The Evolution of Wound Healing Technology
12:03 The Importance of Wound Care in Healthcare
15:12 The Role of Education in Medical Sales
25:31 The Story Behind Hotel and Office Reviews
30:17 Living in Cleveland: Pros and Cons
31:03 Journey to Cleveland: A Personal Story
31:52 Challenges and Benefits of Moving
32:58 Raising a Family in Cleveland
33:43 The Real Estate Market and Taxes
35:50 Hotel Reviews and LinkedIn Tips
37:46 The Power of Social Media and Branding
38:33 Shark Tank Success Stories
42:47 The Importance of Being Nice
52:46 Networking and Building Relationships
57:10 Final Thoughts and Farewell
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