In this episode, we sit down with Cheryl and Sammy Lasker, the powerhouse couple behind Rush King Promotions. With over 20 years of experience, they share the raw, real, and often hilarious journey of running a business together—from their first major client, the Bank of Nigeria, to navigating the chaos of COVID-19 while holding their team together and reinventing their business model. They open up about the challenges and rewards of working with your spouse, the importance of pivoting under pressure, and how a single mug order led to a game-changing corporate account. This is more than a story about promotional products—it's about heart, hustle, and building something lasting. Tune in for an episode full of laughs, lessons, and inspiration.
00:00 Introduction and Initial Banter
00:32 Meet the Power Couple: Sammy and Cheryl
01:16 The Dynamics of Business Partnerships
01:58 Balancing Personal and Professional Lives
05:59 Insights into Rushing Promotions
13:15 The Bank of Nigeria Story
18:44 Unexpected Encounter on a Flight
19:53 Nursing Home Orders and Admission Kits
20:55 Balancing Business and Direct-to-Consumer Sales
21:36 Challenging Customers and Surprising Outcomes
28:10 The Impact of COVID-19 on Business and Personal Life
33:35 Innovative Solutions During the Pandemic
37:04 Reflecting on Business and Personal Growth
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