Nonprofit Nation with Julia Campbell

Nonprofit Nation with Julia Campbell

Nonprofit Nation is hosted by Julia Campbell, digital marketing and fundraising expert, nonprofit consultant, and author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days. Julia helps nonprofits build movements, and in her work she teaches nonprofits how to build community, audience and raise influence on social media channels. On Nonprofit Nation, Julia sits down with nonprofit industry experts and practitioners to get advice on the best ways to build a thriving movement and a vibrant, passionate community around a cause. Topics include fundraising, storytelling, and marketing of course - but it also dives into mental health issues, leadership strategy, digital wellness, and much more. Julia's guests share practical wisdom, entertaining stories, and real-world tips that will help you strategize, plan, and grow your nonprofit. You never know exactly what you’re going to learn when you tune into Nonprofit Nation, but you can be assured that it will be worth your valuable time and attention. Be sure to click the subscribe button on Apple podcasts or wherever you get your podcasts.

Episodes

May 18, 2022 43 min

My course Storytelling That Sticks is open for enrollment! Check out the full syllabus and sign up here: www.StorytellingThatSticks.com

Cause marketing, as defined by cause marketing expert Joe Waters, is a partnership between a nonprofit and a for-profit for mutual profit. Joe is my guest this week, and he sheds light on the many definitions and facets of cause marketing as well as specific ways that nonprofits can build their cau...

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45% of worldwide donors are enrolled in a monthly giving program. In addition, online monthly giving revenue grew by 40% in the past year as recurring donation options become increasingly popular with online donors.

I sit down with monthly giving guru Erica Waasdorp, an expert in helping nonprofits of all sizes create and grow vibrant and successful monthly donor programs.  

Erica lives and breathes direct response and fundraising an...

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Long-term planning - right now??? If this concept seems foreign or unattainable to your nonprofit, especially with what we've gone through in the past two years, then listen up. 

Enter Cherian Koshy, Certified Fund Raising Executive (CFRE), Chartered Advisor in Philanthropy (CAP), & AFP Master Trainer. He spent over 25 years in nonprofits, mostly as a fundraiser. Cherian is a nonprofit investment consultant and principal at ...

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In some ways, we're in a golden age of fundraising. There have never been more ways to capture attention, rally supporters, generate revenue, and measure fundraising performance than there are today. The accessibility of this technology has also never been greater, even to the smallest charities.

But with all the software, tools, apps and intelligence available to us, why has fundraising performance stagnated? Has technology act...

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This episode is sponsored by the Donor Participation Project Conference! Join me and dozens of others for a different kind of fundraising event.  Register at www.joindpp.org/conference

In 2020 a tsunami in the form of a global pandemic hit us all. Too many nonprofits were left scrambling, trying to pick up the pieces. Wondering how they were going to replace the $600k their spring gala typically raises. Often left afraid to fundrai...

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Nonprofits of all sizes are strapped for capacity, and often staff isn't trained in marketing, advertising, or social media. When you lack internal marketing skills, it may make sense to hire a third party to help, whether that be a large agency or a solo consultant. Sometimes this can be more cost effective and less risky than bringing in a new full-time employee - but going outside the org requires more intentionality and ove...

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This episode is a replay to celebrate the launch of Rhea's new book, Get That Money, Honey!: The No-Bullsh*t Guide to Raising More Money For Your Nonprofit!  

 Do you ever feel icky asking for money - or just downright scared? Does this prevent you from raising the amount of money you need for your nonprofit? There may be emotional and mental blocks that hold you back from being an effective fundraiser.

In this episode, Rhea Won...

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About 87% of nonprofit CEOs in the U.S. were white in 2019, down from 90% in 2016. Similarly, roughly 78% of nonprofit board members were white in 2019, down from 84% in 2016, according to Board Source, a nonprofit that tracks this information.

In a country where Black and Latino individuals and other people of color make up about 40% of the population, this lack of diversity is a major concern for nonprofits that provide services o...

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Love them or hate them, fundraising events are here to stay. But in the age of COVID, your events may look a bit different. Virtual, in-person, hybrid - how will your nonprofit know which one to choose? And how to balance health and safety considerations with our very human longing to get back together in person?

In the latest episode of Nonprofit Nation, I ask fundraising visionary Claire Axelrad, J.D., CFRE, how to manage a fundra...

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Capital campaigns are usually organized as big, multi year fundraising efforts, designed to get an organization to the next level of programming and service. But it doesn't always have to be about a new building or a renovation.

Capital campaigns can be about technology and rebranding - whatever needs to be done to build the capacity of an organization to jump to another level of service.  You'll know success if at the end ...

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There’s no better place to connect with businesses and donor prospects than on LinkedIn. With 800+ million members, LinkedIn is not the largest of the social networks, but with a specific business focus, it’s an audience worth noticing. 

While LinkedIn might initially seem to be useful only for B2B marketing and sales, there are many ways nonprofits can utilize LinkedIn. LinkedIn can provide your organization with networking an...

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Beth and Allison's new book comes out today! Get your copy on Amazon or ask at your local bookstore.

The use of smart tech by nonprofits exploded during the pandemic. Smart tech is becoming integrated into internal workflows, fundraising, communications, finance operations, and service delivery efforts, freeing up staff to focus on deeper societal changes that need to be made.  The hope is that smart tech may also enable us to ...

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The answer is... 42. (Listen to find out what that means, and thanks for all the fish.)

In all seriousness, the question is not should our nonprofit have a budget for advertising. In 2022, the more important question is - just how much should we spend, and how do we determine this?  Which channels are most effective for nonprofits? These questions are especially important as social platforms like Facebook/Instagram/LinkedIn continue...

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Building and growing a strong membership community during a pandemic can be challenging. If we can't get together in person, how can we foster strong connections?  In the digital and virtual age, how can we effectively engage our members and encourage them to participate?

Enter Yolanda F. Johnson.  With more than two decades of experience in the non-profit sector, she has had an outstanding career as a performing artist, as a c...

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According to a survey done by AFP and the Chronicle of Philanthropy, one in four women have experienced sexual harassment in their nonprofit work; 7% of men reported being sexually harassed on the job; and in 65% of the cases reported in the survey, the perpetrator of the harassment was a donor. What can we do as a sector to change the culture?

My guest this week is proud feminist and fundraiser Liz LeClair. She brings more than 15 ...

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Do you hate your email platform? Does your CRM database give you hives? But - even worse- does the thought of selecting, choosing, and learning a brand new tool or technology make you want to just quit altogether?

Nonprofits of all sizes need a framework and strategies to make smart decisions about the systems that they're using and how they train people and their business processes. So many of us are often hesitant to start the...

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Storytelling can be a huge struggle for nonprofits - especially when serving vulnerable populations and dealing with difficult-to-discuss topics, like end-of-life care. As nonprofit professionals, how do we start? Where do we get stories, if we are working on tough topics? How do we ensure that the stories are authentic and real, but don't exploit our clients?

This week I invited award-winning storytelling and nonprofit Executi...

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