Digital Threads: A New Approach to Digital Marketing with Neal Schaffer

Nonprofits know that digital engagement is essential, but too often, their marketing efforts feel disconnected—social media posts, emails, fundraising campaigns, and website updates can feel like separate pieces rather than a cohesive strategy.

Enter Neal Schaffer, a leading authority on digital transformation in sales and marketing, and author of the new book Digital Threads. Neal joins us to share how nonprofits can use this innovative marketing approach to create stronger relationships, better engagement, and more sustainable growth in the digital space.

In this episode, we discuss:
✅ What the Digital Threads concept is and why it matters
✅ How nonprofits can move beyond one-off marketing campaigns and create lasting engagement
✅ Why traditional digital marketing strategies no longer work as they once did
✅ Actionable steps to start weaving Digital Threads into your nonprofit’s outreach

Whether you’re a nonprofit leader, fundraiser, or marketer, this episode will give you a new way to think about digital engagement and how to make it more effective.

Hit play now, then subscribe to Nonprofit Nation for more expert insights!

Resources Mentioned:

• Neal Schaffer’s Digital Threads – Free Preview
• Neal’s Podcast: Maximize Your Social Influence
• PDCA Social

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