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March 19, 2025 31 mins

How do you get real people—especially those deeply embedded in their communities—to amplify your cause in a meaningful way? Traditional influencer marketing often focuses on celebrities, but micro influencers—everyday people with strong, trusted networks—are proving to be far more effective for building lasting engagement.

This week, we’re joined by Ryan Davis, Co-founder & COO of People First, a company that identifies, recruits, and manages content from diverse communities by blending technology with human organizing. Ryan shares how nonprofits, advocacy groups, and mission-driven brands can tap into micro influencer marketing at scale to reach the right audiences with the right message.

We’ll discuss:

✅ The difference between traditional influencer marketing and precision micro influencer marketing
✅ Why smaller, community-based influencers have more impact than celebrity endorsements
✅ How People First combines technology and human organizers to build large-scale grassroots campaigns
✅ Best practices for nonprofits looking to leverage influencer marketing effectively

If your organization wants to reach more people with authentic, community-driven messaging, this episode is for you!

Hit play now, then subscribe to Nonprofit Nation for more expert insights!

Links and Resources

🪷🪷 This episode sponsored by Bloomerang! 🪷🪷

What if we named things for what they're not? We'd give teachers non-apples and fly non-cars.  Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.

That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them? Visit jcsocialmarketing.com/bloomerang to learn more and start making an even bigger impact.  

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