Recurring giving isn’t just about convenience—it’s about creating sustainable, long-term impact. What if nonprofits took lessons from the booming subscription economy to revolutionize donor retention and engagement?
In this episode, I sit down with Dave Raley—speaker, consultant, writer, and founder of Imago Consulting—to discuss his new book, The Rise of Sustainable Giving: How the Subscription Economy is Transforming Recurring Giving and What Nonprofits Can Do to Benefit. Dave shares why traditional fundraising models are broken, what nonprofits can learn from companies like Netflix and Spotify, and how organizations can create engaging, value-driven donor experiences that inspire long-term commitment.
In This Episode, We Discuss:
✔️ Why donor behavior is shifting toward subscription-style giving
✔️ The 6 key shifts nonprofits need to embrace to grow recurring giving
✔️ The #1 mistake nonprofits make with their sustainer programs
✔️ What nonprofits can learn from brands like Netflix, Spotify, and Amazon
✔️ How to move from one-time donations to sustainable, recurring revenue
✔️ The role of community and engagement in donor retention
✔️ Practical steps to create a seamless, value-driven recurring giving experience
Hit play now, then subscribe to Nonprofit Nation for more expert insights!
Resources & Links:
🔹 Grab Dave’s book, The Rise of Sustainable Giving: www.imago.consulting/book
🔹 Subscribe to The Wave Report for weekly insights on innovation and leadership: www.imago.consulting/wavereport
🔹 Listen to The Purpose & Profit Podcast: www.purposeandprofitpodcast.com/podcast
Connect with Dave Raley:
🌐 Website: www.imago.consulting
📩 LinkedIn: linkedin.com/in/daveraley
🎧 Podcast: www.purposeandprofitpodcast.com
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✨ Don’t forget to subscribe and leave a review on Apple Podcasts, Spotify, or your favorite podcast platform!
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them? Visit jcsocialmarketing.com/bloomerang to learn more and start making an even bigger impact.
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