In this episode of Nonprofit Nation, I’m joined by Amanda Nicholson, an email fundraising strategist with a background in special education and a deep commitment to advocacy and social justice. With nearly four years of experience helping nonprofits close critical fundraising gaps, Amanda brings a unique, mission-centered approach to digital strategy.
We explore why email remains one of the most powerful tools in a nonprofit’s toolkit—and how to use it more authentically and effectively in 2025. Amanda shares practical insights on building strong donor relationships, writing compelling email sequences, and designing donation pages that actually convert. Whether you're a small shop or a seasoned fundraising team, this episode is packed with actionable advice you can put to work right away.
🎧 In This Episode, We Discuss:
- Why email is still a top-performing fundraising channel in 2025
- How to strengthen donor relationships through your email list
- Crafting strategic, authentic copy that reflects your mission
- Best practices for formatting fundraising pages that convert
- Post-donation engagement strategies to keep donors connected
💼 Resources and Links
- LinkedIn:Â https://www.linkedin.com/in/amanda-nicholson-20a23a225/Â
- Website: https://amandanicholson.com/Â
- How Nonprofits Can Build Strong Donor Relations: 5-Day Email Challenge
- M + R Benchmarks
- Liz Wilcox’s Email Marketing MembershipÂ
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
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