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March 26, 2025 41 mins

What if the key to innovation isn’t following best practices—but seeing what others miss? I sit down with Rohit Bhargava, bestselling author, futurist, and expert in non-obvious thinking, to explore how nonprofit leaders can break free from conventional wisdom and discover fresh ideas. 

Rohit’s latest book, Non-Obvious Thinking: How to See What Others Miss, introduces a four-step framework (SIFT) to help leaders generate better ideas, uncover hidden insights, and rethink the way they work. We’ll discuss how nonprofits can apply these principles to fundraising, storytelling, innovation, and diversity & belonging—even with limited resources.

If you’re looking to think bigger, disrupt the status quo, and make your nonprofit stand out, this conversation is for you!

In This Episode, We Discuss:

✅ What “Non-Obvious Thinking” really means—and why it’s a game-changer for nonprofits
✅ The SIFT framework (Space, Insight, Focus, Twist) and how nonprofit leaders can use it to generate new ideas and innovative strategies
✅ How to stand out in fundraising, storytelling, and donor engagement with a fresh approach
✅ The power of observation—and how leaders can spot opportunities that others overlook
✅ Why diversity and belonging drive creativity—and how nonprofits can foster inclusion in non-obvious ways
✅ Actionable strategies for breaking out of conventional thinking—even with tight budgets and limited time

Hit play now, then subscribe to Nonprofit Nation for more expert insights!

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🪷🪷 This episode sponsored by Bloomerang! 🪷🪷

What if we named things for what they're not? We'd give teachers non-apples and fly non-cars.  Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.

That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them? Visit jcsocialmarketing.com/bloomerang to learn more and start making an even bigger impact.  

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