We Are Leaving $52 Billion On The Table with Woodrow Rosenbaum

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💰 What if the nonprofit sector could help grow giving by $52 billion every year?

That’s not a pie-in-the-sky projection. It’s the real, data-backed opportunity uncovered by Woodrow Rosenbaum, Chief Data Officer at GivingTuesday, in their latest research from GivingTuesday Data Commons: Growing Giving: How Nonprofits Can Unlock Billions in Generosity.

In this episode of Nonprofit Nation, Woodrow joins me to share insights that every nonprofit leader, fundraiser, and strategist needs to hear. Drawing from the GivingTuesday Data Commons, which spans 2,000+ collaborators and 150+ data providers around the world, he reveals how to activate hidden giving potential, reach donors who are ready to say "yes," and build lasting generosity in your community.

🔍 Together, we explore:

• Why year-end giving is just the tip of the iceberg
• How recurring giving could be supercharged with smarter acquisition
• The powerful potential of simply “asking” the unasked
• The role of data in building community-centered impact
• What’s next for the GivingTuesday movement and the Data Commons

💼 About Woodrow Rosenbaum

As Chief Data Officer for GivingTuesday, Woodrow has been instrumental in shaping the global generosity movement and has led ground-breaking research and analysis of individual giving behaviors. He leads the GivingTuesday Data Commons, bringing together a coalition of more than 2,000 collaborators coordinated through eight working groups as well as data teams around the world to understand the drivers and impacts of generosity to inspire more giving of all types. Woodrow brings expertise in moving markets and transforming audiences from passive participants to active and vocal ambassadors. Woodrow is also the founder of With Intent Strategies, an international agency specializing in brand reimagination.

🧰 Resources & Links:

• Growing Giving Report
• GivingTuesday Data Commons

🪷🪷 This episode sponsored by Bloomerang! 🪷🪷

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