In this episode of Nonprofit Nation, I have an inspiring and heartfelt conversation with Mallory Erickson, the brilliant mind behind What The Fundraising: Embracing and Enabling the People Behind the Purpose, which launched on October 1st. As a fundraising expert and coach, Mallory opens up about the emotional journey behind writing her first book, and how her personal experiences as a new mother shaped her approach to both life and work.
Mallory shares the challenges of writing and rewriting a significant portion of her book while caring for her newborn daughter, Ila. She speaks candidly about the vulnerability that comes with sharing her heart, soul, and hard-earned wisdom in her pages. Despite her nerves, she’s driven by her personal mantra: Do it scared!
Key Highlights:
- The Emotional Journey Behind What The Fundraising: Mallory reflects on the balancing act of authorship and new motherhood, and how this unique season of her life influenced the themes of her book.
- Introduction of Alignment Fundraising: Mallory’s signature framework helps fundraisers find harmony between their work and personal wellbeing, while avoiding burnout and achieving greater impact.
- Genuine Donor Relationships: The book emphasizes building meaningful and lasting connections with donors, moving beyond transactional interactions to foster genuine partnerships.
- Special Launch Event: Listeners are invited to pre-order What The Fundraising and gain access to a host of exciting bonuses, including a free month inside the Alignment Fundraising Collective, and an exclusive Virtual Launch Party on October 3rd with fundraising influencer Floyd Jones.
Join us for an empowering discussion on how to fundraise with both passion and sustainability, as Mallory reveals the core of her book and the practical tools she developed from her own triumphs and struggles in the nonprofit sector. Whether you're new to fundraising or a seasoned leader, this episode will leave you inspired to embrace vulnerability, find alignment, and thrive in your work.
About Mallory Erickson
Mallory Erickson is an executive coach, fundraising consultant, and host of the podcast What the Fundraising. She is dedicated to transforming the way nonprofit leaders approach their roles and fundraising efforts. With her signature framework, the Power Partners Formula™️, Mallory equips nonprofits with the unique tools needed to secure funding from foundations, corporate partners, and individuals. By October 2023, she has trained over 60,000 fundraisers with elements of her innovative, win-win framework, blending executive coaching, science-backed behavior design, and strategic fundraising practices.
Connect with Mallory on LinkedIn
Learn more about Mallory Erickson
Instagram: @_malloryerickson
Pre-order What The Fundraising and claim your bonuses
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