Laura Quinn is a Consultant and Nonprofit Website Coach at Laura S. Quinn Consulting. She has extensive experience leading website projects, crafting digital strategies, and bridging the gap between technologists and nonprofits. Laura has worked with hundreds of organizations, including leading animal welfare and climate change groups, and has managed the full lifecycle of over 20 website projects, from strategy to launch and maintenance.
In this episode…
The priorities for developing a website for a nonprofit organization are tangibly different from those of a for-profit company’s website. What approach can a nonprofit take to facilitate informed decision-making and iterative improvements?
According to Laura Quinn, grounding metric selection in the fundamental goals of a website is very important, steering away from superficial aims like visual design improvements. Instead, she advocates for goals that reflect tangible impact, such as increased credibility or engagement. Laura stresses the significance of proxy measures, which indirectly indicate progress toward these goals. For instance, she suggests using bounce rate and time on site as proxies for measuring credibility. Additionally, she offers practical advice on setting up Google Analytics to track metrics like donations effectively.
On this episode of Nonprofit Thrive, Ben Freda welcomes Laura Quinn, of Laura S. Quinn Consulting, to discuss the intricacies of measuring success in nonprofit websites. Laura emphasizes grounding metric selection in fundamental goals, such as credibility and engagement. She explores the relative challenges nonprofits face in defining and measuring website success. Additionally, Laura delves into practical strategies for setting up Google Analytics to track metrics.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.