Fundraising Secrets of an International Nonprofit With Wendi Huestis of Worldreader

Wendi Huestis is the Chief Advancement Officer at Worldreader, an international edtech organization focused on promoting literacy through reading. With a diverse background spanning climate action, education, international development, mental health, human rights, and social entrepreneurship, Wendi excels in devising strategies that align with organizational goals. Leveraging her extensive network, she fosters collaboration among stakeholders to drive conversations on global issues like climate change and SDGs. 

Wendi's academic achievements include an MBA and BA from Cornell, complementing her multicultural perspective gained from living, working, and traveling in over 65 countries. Equipped with skills in social networking, institutional giving, and communication, Wendi is committed to advancing the missions of organizations and effecting positive change worldwide.

In this episode…

Raising funds is the lifeblood of nonprofit organizations, ensuring their ability to fulfill their missions and make a meaningful impact in society. Without adequate funding, nonprofits face significant challenges in delivering essential services and driving positive change. How can these organizations strategize and innovate to effectively secure the resources they need to thrive in the dynamic landscape of philanthropy and social impact?

Expert marketer and fundraiser Wendi Huestis shares her insights on nonprofit management, donor cultivation, and the impact of effective communication strategies in a podcast interview. She emphasizes the importance of developing strong relationships with donors, operational efficiency, and aligning fundraising efforts with organizational goals. Nonprofits need strategic planning, clear communication, and donor stewardship to nurture long-term relationships to maximize fundraising outcomes. Wendi also highlights the role of marketing and communications in amplifying nonprofit missions, engaging stakeholders, and fostering community collaborations. To unlock your full potential, embrace a growth mindset, foster resilience, and seek opportunities for continuous learning.

In this episode of the Nonprofit Thrive podcast, Ben Freda sits down with Wendi Huestis, the Chief Advancement Officer at Worldreader, to talk about fundraising in an international nonprofit organization. Wendi discusses the value of annual funds, setting fundraising goals, and how she got into the fundraising business.