Planning for Web Projects With Emily Culbertson

Emily Culbertson is a seasoned Web Strategist and Planner with 15 years of experience, specializing in helping organizations leverage the web for enhanced awareness and lasting connections with their target audiences. In her role, Emily guides large and small organizations through strategic planning, vendor selection, and project management for online initiatives. Previously, she conducted research for Chicago's Community Media Workshop, researching the future of news and occasionally contributing to the Communications Network's website — a membership organization for communicators in philanthropy. Before transitioning to consultancy, Emily played a pivotal role at the Robert Wood Johnson Foundation, leading various projects to enhance the foundation's website and initiate its venture into social media.

In this episode…

Embarking on a successful website project involves a comprehensive strategy. Whether you are a novice in web development or an experienced professional, what are the best practices for creating user-centered websites that stand out in today’s digital landscape?

Distinguished web developer Emily Culbertson provides a deep dive into the various processes essential for effective website planning. She offers actionable tips for project managers, designers, and anyone involved in the web development process. Recognizing the nuanced landscape of website projects, Emily addresses the crucial question of when a request for proposal (RFP) becomes necessary, guiding professionals through the decision-making process. Additionally, she delves into the intricacies of usability testing, highlighting when and how to integrate it seamlessly into the website project timeline for optimal results.

On today’s episode of the Nonprofit Thrive podcast, Ben Freda hosts Emily Culbertson, Web Strategist and Planner, to the show. Emily shares her career transition into consultancy with proficiency in steering website overhaul projects. She also highlights her knack for swiftly resolving urgent issues, offering valuable insights into the nuances of website project planning.