Unique Voice of an Animal Welfare Nonprofit With Eric Larnick of People for Animals

Eric Larnick serves as the Fundraising Manager at People for Animals, a nonprofit veterinary clinic in New Jersey. With a remarkable expertise in fundraising, especially within the nonprofit sector, Eric brings a wealth of experience to his role. His background in entertainment and media, highlighted by his tenure at The Dodo, offers a distinctive perspective on audience engagement and support cultivation. Before his current position, Eric led fundraising initiatives at the Sato Project, a Puerto Rico-based dog rescue and adoption organization. His transition from the entertainment industry to nonprofit work reflects his profound commitment to improving the welfare of animals.

In this episode…

In today's society, animal welfare charities play a vital role in advocating for and protecting the well-being of animals. These organizations work tirelessly to provide care, support, and advocacy for needy animals. From rescuing abandoned pets to promoting responsible pet ownership and combating animal cruelty, animal welfare charities address a wide range of issues that impact the lives of animals around the world. How can these organizations enhance their impact? 

Animal advocate Eric Larnick emphasizes that effective communication practices are crucial for animal welfare charities to convey their message and engage supporters. Content creation, through platforms like social media and websites, enables these organizations to raise awareness and inspire action. Citing examples from his experience covering news events for animal welfare groups, he highlights the importance of storytelling in conservation. Through compelling storytelling and strategic outreach, these organizations make a significant impact.

On today’s episode of the Nonprofit Thrive podcast with Ben Freda, Eric Larnick, Fundraising Manager at People for Animals, drops by to discuss animal advocacy. Eric reflects on what attracted him to animal welfare, speaks about his tenure at The Dodo, delves into effective communication practices in content creation, and gets candid about the Sato Project.