May 29, 2025 • 32 mins
Meet Paul Seibert, the photographer whose stunning aerial views of New York City have redefined urban landscape photography. In this captivating conversation, Paul shares his remarkable journey from jazz saxophone player to renowned aerial photographer, revealing how a simple trip to New Mexico with an 8-megapixel point-and-shoot camera reignited a dormant passion that would transform his life.
Paul's story is one of creative evolution and second chances. After feeling he hadn't fully applied himself to his musical talents in his youth, he approached photography with renewed dedication, embodying his personal mantra: "Hard work beats talent when talent doesn't work hard." This philosophy has guided him through a career that now includes a published book with Rizzoli, collaborations with major brands like Canon USA and the Statue of Liberty-Ellis Island Foundation, and a thriving presence in both traditional and NFT photography spaces.
The conversation takes us through Paul's colorful employment history—from grocery store cart boy and short-order cook to estate landscaper—before he took the leap into full-time photography about a decade ago. Now based in Colorado after relocating from New York, Paul offers valuable insights for creators navigating the web3 landscape, emphasizing the importance of community, patience, and intentional relationship-building beyond social media. He also shares details about his exciting new project "Cathedrals of Baseball," which aims to capture aerial views of iconic stadiums as NFTs, potentially revolutionizing sports memorabilia in the digital space.
Whether you're a photographer, an artist exploring web3, or someone seeking inspiration to pursue your creative passions, Paul's journey demonstrates how commitment and authenticity can help transform talent into a fulfilling career. Listen now and discover how looking at the world from new heights—literally and figuratively—can open unexpected doors.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
NorCal Guy (00:00):
Who is this?
Who is this guy?
Who is this guy?
Who is this guy?
Paul Seibert (00:06):
Who is this guy?
Norcal guy, norcal guy, norcalguy, norcal guy, norcal guy.
NorCal Guy (00:13):
NorCal guy.
Norcal guy.
Norcal guy.
Norcal and chill Podcast Show.
It's chill time.
Norcal and chill Podcast.
What the sh?
What the sh?
Norcal and Shill Podcast.
What the sh what the sh-?
Norcal and Shill Podcast.
So it's shill time.
Norcal and Shill Podcast.
What the sh what the sh-.
Hey, everyone, welcome to thisnext episode of NorCal and Shill
(00:37):
.
Today we have Paul Seibert.
Paul, a native New Yorker nowliving in Colorado, has been a
photographer for almost 15 years.
Paul's area of photographyspanned many genres, but he is
most widely known for his aerialphotography over New York City.
(00:58):
Although he has contributed tomultiple photo publications,
paul's first solo publicationwith Rizzoli Books, titled New
York from the Air, was releasedin 2022.
Along with being a full-timecreator, paul has also run
social media accounts, created,directed, produced and hosted
(01:21):
YouTube series.
Paul has worked with brandssuch as Canon USA, tropicana,
statue of Liberty, ellis IslandFoundation, national Parks
Conservation Association andEmpire State Realty Trust.
Community and education are twopassion areas of Paul's
creative life, and supportingyoung creatives is an extremely
(01:46):
important part of Paul's lifeoutside of his creative
activities.
Everybody, please welcome Paul.
Hey, paul, welcome to thepodcast.
How are you doing today?
Paul Seibert (01:57):
I'm doing good man .
Thanks so much for having mePleasure to be here.
NorCal Guy (02:01):
Yeah, I'm glad we can make this happen.
It's a great time ahead.
I feel I feel like you reallyplanned for the questions you
have for me.
Now I'm not sure if I'm readyfor them.
Paul Seibert (02:17):
No, nothing too bad.
Nothing too bad, sure, sure.
NorCal Guy (02:19):
I mean yeah, yeah, yeah, that's fair Nice.
You done any flying lately?
Paul Seibert (02:30):
Well, the last time I flew I was back in New
York.
Killian Maura and I we try andfly together as much as possible
when we're in town, when we'retogether, so we did a last, a
last minute sunset flight.
Um, uh, yeah, just after, justa couple days after nft nyc, and
(02:51):
uh, I'm going back, uh to workon a project and then he and I
are going to start doingsomething together where uh,
we've flown together so manytimes that we're now talking
about um doing speciallymotivated, like like a challenge
flight, and maybe we'll mint itor maybe we'll turn it into a
(03:12):
series, but, like, the next timewe go back we're going to do
only using our iPhones and acertain focal length.
NorCal Guy (03:20):
And that's, and that's it.
Paul Seibert (03:21):
And see what we can produce from that and um,
that's nice.
Build something out from that.
Maybe it's an ever-growingproject, or maybe it's just fun
between friends, but it's alwaysgood to push, you know, yeah.
NorCal Guy (03:33):
Now does he go on that to help decide what font
works best for your promo videos?
Paul Seibert (03:42):
Yeah, yeah, for the topaz.
He's, he's, he's, a consultantfor topaz and all the font work
that you see across all of mypromotional materials.
He's gonna kill me, oh my godit's so great, okay.
NorCal Guy (03:58):
Well, it's good to know because I I was trying to
like you know, with the colorsof the sunset or the sunrise,
figuring out what font would gobest.
I understand why he's there.
I mean, it seems like a lotextra weight to have him there,
but you know, it's probablyworth it.
He's so good right right.
Paul Seibert (04:15):
And then it also depends on which british rock
band he's listening to that day.
So there's a lot of zeppelin.
The last time I saw him, welistened to a lot of zeppelin.
So, yeah, all right.
NorCal Guy (04:28):
Well all right, good , good to know, good to know.
Oh, so do you have, or and usea hardware wallet?
Paul Seibert (04:40):
no, I don't, I don't, I don't, I'm sorry, I'm
sorry everybody out there, I'msorry, I don't, I don't, I don't
, I'm sorry, I'm sorry everybodyout there, I'm sorry, I don't
we're going to just stop thispodcast right now.
I thought about being like yeah,I just, you know, I just got
one and I haven't really set itup yet.
(05:01):
But, like I got to tell thetruth, I don't have one.
The volume I don't.
I only do things on my computer.
I don't I'm not like into thedgen stuff, I'm just I collect
art that I like and list and andI take things out when I have
it.
Um, so yeah, so it's probablynot not the greatest uh
(05:24):
advertisement for uh web3 safety, but I don't click any links.
How's that?
Does that work?
He's like, he's like.
No.
Yeah, totally, totally makessense yeah, you should be fine,
what could go?
NorCal Guy (05:40):
wrong.
Yeah, no, I mean, I mean yeah.
I mean you've probably neverpaid more than $8 in gas in your
career in crypto art, so it'stotally not worth it to get an
$80 device.
Oh my God, it's a waste ofmoney.
Paul Seibert (05:56):
I'm so sorry everybody, I'm so sorry.
NorCal Guy (05:58):
I'm a failure.
I'm a degenerate degen, youlike living on the edge there
you go, that's it.
Helicopters no seat belts it'sjust that 80 device you don't
need.
Paul Seibert (06:15):
Yeah yeah, yeah, I mean we'll get around to it.
NorCal Guy (06:20):
It's been on the list for a while, all right all
right, fair, fair, fair I'll uh,yeah, all right, moving on,
moving on so, oh god, what wereyour first thoughts when you
heard about crypto art ordigital art that you could sell?
Paul Seibert (06:41):
that was rare yeah , I mean, I thought, I thought
that it was.
I thought it was pretty amazing.
Um, I I kind of started payingattention to it back um, like
mid 2020, where, um, you know, II'm I'm from new york, so I've
been following the ways of davekrugman and Cheyenne Silva for
(07:05):
the better part of a decade now,just watching what they're
doing.
These guys are like I, justthey're living in the future,
like and so I started noticingthat they were talking about
NFTs, web3 space, about nfts,web3 space.
NorCal Guy (07:27):
Um and usually when they start to talk about things,
they've already done theresearch and or they're already
in it, you know.
Paul Seibert (07:31):
So I was just kind of like I started seeing what
was going on, like jn was doingwork with fractals and dave was
doing like collaborations withhis photography, and then you
know, animated 3d digital art,um, and I kind of was just I'm a
watcher like at first to kindof see like is this something
that I could get into?
(07:52):
Um and um, there didn't, therewasn't a space for photography
yet, um, and I think, right, westarted the Clubhouse rooms in
like January, I think I signedup for Clubhouse and like we
slowly but surely started towork towards an understanding.
(08:16):
This is like I know you'veheard this name before like the
Just Chillin' group which, likeChris Kelly, started, and then,
like people, just he juststarted a room to mic check his
microphone and people just wentin there and he just put just
bill in and there were so manynft rooms and people like our
friends were kind of like Idon't know, like doesn't seem
(08:36):
like there's a place for us asphotographers and so we went in
there and but it started thelearning process, it started the
understanding.
And those who adopted it quickeror understood it sooner.
They helped everyone elseunderstand Brian Muneer, Chris
(09:01):
Kelly, Abraham.
Like all these people that werein there, we're still in touch,
we still have a WhatsApp chatand we talk every day.
NorCal Guy (09:11):
That's awesome.
Paul Seibert (09:13):
So that was kind of like there were two worlds
that came together in that andyeah, then I think I minted my
first piece in first couplepieces in May of 2021.
NorCal Guy (09:26):
Oh, nice Okay.
Paul Seibert (09:29):
And yeah, then I moved across the country from
New York to Colorado and I hadto take a couple months off and
then so much had changed in thattime.
That's when.
I mean because when we firststarted, there was like like one
collector right there was andlike that was it, and it was
like if he liked you, he likedyou, and then if he didn't like,
(09:52):
he didn't, and then I came backand there was like all these
collectors and like all thesenew names and I just started to
kind of reinsert myself into thecommunity and kind of make
connections and I think it'sit's really been like an amazing
to see, even from like theearly standpoint, just to just
(10:16):
to feel the community come backtogether, cause I've been around
for a while and, like in NewYork, our community was strong
in like I don't know, 2015, 2014, something like that and then
you know, life takes over.
People have careers and theystart to move away.
But this was like we were allkind of suffering through the
pandemic and congealing backtogether.
NorCal Guy (10:37):
So yeah, that's awesome.
Yeah, so what brought you toart?
How did you come to photography?
Paul Seibert (10:48):
Yeah, I mean, uh, art has always been a part of my
life.
Um, uh, my degree is actuallyin music.
I'm a jazz musician, jazzsaxophone player, um, yeah, um
and um, I, you know.
Just I didn't.
I didn't do what I had to do.
(11:10):
Uh, when I was in my early 20s,there was a lot more partying
than there was practicing, um,so I spent a number of years, um
, outside the realm of creating.
I was always writing andproducing music, um, but
photography came back into thefray, um, because I had an
interest when I was younger.
I just had to make a choicebetween photography and music,
(11:31):
and music was the thing at thattime, um, around 2008, uh, my
wife and I took a trip out tonew mexico for a friend's
wedding and I'd never been therebefore.
I had a little Canon PowerShot8 megapixel beast of a camera
and I'd never been there beforeand I was just enamored with the
(11:52):
landscape and I just startedtaking pictures and I was like,
oh my gosh, I kind of actuallylike I remember now I liked
taking pictures when I was a kidand, slowly but surely, that
camera came everywhere with meand, um, you know, then came
Facebook and you start sharingpictures on Facebook and people
are like, hey, these are reallygood pictures.
(12:12):
You should, you know, sell them.
And so I took my images to theonly photographer that I knew,
who was our wedding photographer.
I've done like a bunch of likeeditorial work and I was like
are these good?
Like is this worth me pursuingthis?
And she started talking to meabout like oh, you know, you
should work on your depth offield, and blah, blah, blah.
And I was like, well, I'm justshooting with this.
(12:34):
And I pulled the little pointand showed out and she was like,
oh my gosh, she's like go get adslr.
Because at the time right Ibought a used.
my first camera was my usedCanon 5D Mark I and, yeah, just
slowly but surely learned asmuch as I could, shot as much as
I could in my spare time, andit took over.
NorCal Guy (12:55):
That's awesome.
That's an awesome story.
I like that.
That's crazy.
Paul Seibert (13:01):
It's crazy how the paths I think it it's gone
forever and then and thenthere's another opportunity,
right, right so what?
NorCal Guy (13:12):
what jobs have you done along the way?
Paul Seibert (13:17):
oh man, um, I yeah , okay, let's run them, let's
run them down for you.
Well, my first job.
I worked at a grocery store asa cart boy Sweet.
NorCal Guy (13:31):
Second job.
Paul Seibert (13:31):
I was like a short order cook in the town pool
snack bar.
Okay, yeah, it allowed me todeal with unbridled pressure of
kids getting out of camp andwanting french fries immediately
(13:52):
.
Remember those Fun Dip Lick'emSticks and stuff like that.
It was just a fevered pitch andyou're like 15.
You're like I don't know, kid.
You better chill out.
NorCal Guy (14:03):
Hyped up a Mountain Dew.
Paul Seibert (14:04):
They're like give me some more.
And you're like, oh my god, howdid you eat all of that so fast
?
Um, thank you, fun dip fordiabetes in the united states.
Um, then, uh, yeah, then Iworked for my town.
Uh, like summer job type ofstuff, like garbage man, worked
for the dpw.
Um, did that.
(14:25):
I did a lot of physical labor.
I feel like, um, what I I?
Actually?
While I was in school, I workedat a group home for
developmentally disabled adults.
Um, so I would be taking 20credits in college and then
working 40 hours over theweekend.
It was the most amazing time itjust helped me grow and mature,
(14:49):
because I was definitely notdoing it.
NorCal Guy (14:54):
I was not doing life .
Paul Seibert (14:55):
well, let's just put it that way.
So being responsible for otherpeople's lives.
It snaps you out of being anidiot quickly, or at least I was
able to focus.
For the time that I was workingI did that, you know, and all
the time I was going to school Ifelt like because I squandered
(15:17):
some of that opportunity with mymusic.
I also had decided to me that Ineeded to be outside.
I couldn't ever be underfluorescent lights.
So I did a lot of physicallabor.
I installed lawn sprinklers, Iworked at garden centers, I
managed the stores there.
I finally, my last job before Iwas uh, um, before I chose
(15:41):
photography was I worked as alandscaper on like a 70 acre
estate just outside of the city,like like $500 million estate,
wow, like that.
Like I could have run if I feltlike sticking around, but I
just kind of had this thingwhere I was like man.
I'm going to blink my eyes andI'm still going to be cutting
grass for somebody else for aliving.
(16:03):
And I have this talent that'slike here, and I've wasted this
talent already, like in my eyes.
I wasted it.
I still use it, I still playand I still write music.
This talent already, like in myeyes, I wasted it.
I still use it, I still playand I still write music.
But at that point in my life Iwas like I don't ever see a way
that the music is ever going tofind its way back in here I have
another opportunity and so,yeah, we took the plunge.
Um, yeah, just just about 10years ago, we started the
(16:24):
business awesome so congrats,man, that's awesome, thanks,
thanks, I'm exhausted true,that's true, it's yeah, but it's
good.
It's good, though, it's goodyeah if you were an animal, what
(16:54):
I do, you think like bird ofsome sort, but I, and you know
like I was thinking today, I waslike man.
This question, I know, is likeI always thought of like an
eagle, right, but like, like,but.
NorCal Guy (17:06):
I don't know, but like like, but I don't know.
Paul Seibert (17:09):
I kind of feel like, if it can be any animal
like, I'd probably be like,maybe like a dragon, so I can
still fly, but I'm, I can bekind of a dick sometimes.
So like I was like don't, don'twake me up in my gold pit
because I'm going to.
You know, I don't have, Ireally don't have a gold pit,
but don't wake me up in my goldpit because I'm going to spray
(17:30):
fire everywhere.
But like, yeah, that's, I wouldsay, dragon just because, yeah,
that's just because.
NorCal Guy (17:35):
All of those reasons , yeah, oh, do you have a
favorite food?
Paul Seibert (17:44):
Ooh, geez, um, like anything that resembles
tastes like bacon, like likeit's fake bacon, don't tell me,
just let me see if I enjoy it ornot.
Like if it looks like it or I'mokay I'm usually okay.
Like bacon is probably bacon.
(18:06):
Is it like I've?
Had bacon, milkshakes, you knowlike it's pretty good, actually
you should try.
It's pretty good, actually youshould try it, but it's like
salty and sweet.
It's delicious, true, true umyeah, it's not bacon, I'll go
with bacon all right, all right,that's fair, that's right.
NorCal Guy (18:21):
What's the best piece of advice you've been
given?
Paul Seibert (18:26):
um, I will.
I will give two pieces ofadvice.
One comes from my dad, um, andas, as a kid growing up, um,
when I started to enter into theworkforce as you know, I've had
many jobs by our previousdiscussion, um, but you know,
(18:47):
his advice to me was it doesn'tmatter how big or small the job
is, whether or not it's a gigwhere you're going to be playing
in front of a lot of people, orit's just a, you know, a small
coffee shop or whatever.
Whatever it is you're going todo, make sure you give it 100%.
Someone's paying you to show up, you show up 100% and you give
your absolute best all the time.
(19:08):
That's something that I'vealways held very close to myself
.
And then my own personal mantraand kind of reminder to myself,
is the phrase of hard workbeats talent, when talent
doesn't work hard.
NorCal Guy (19:27):
Because I feel like I'm a living representation of
that.
Paul Seibert (19:29):
I had a lot of talent in the music industry and
I just didn't apply myself.
I wasn't ready for it.
So now, given this otheropportunity to be creative, I
put everything I can in everysingle day to make sure that I'm
not squandering anotheropportunity.
NorCal Guy (19:50):
I love that.
That's a great great saying.
Personally, it's like somethingI kind of look at when I'm like
looking at artists andresearching them.
You know I feel like they're ahard worker.
I'm like that's like an easierbet for me Long term.
Paul Seibert (20:09):
Yeah, yeah, long term.
Yeah, yeah, you know thatthey're gonna, they're, they're
gonna be there pushing throughregardless of.
You know, like all this stuff,all this web3 stuff and markets
and up and down, this is allstuff that artists are having to
learn about.
You know, like, and at the sametime, we're kind of like, yeah,
we get it that markets go upand down, but at the same time,
(20:30):
like, we're still, we're goingto be here, we're going to keep
on doing it if we're here forthe right reasons.
So yeah, for sure.
NorCal Guy (20:39):
Do you have advice for artists coming into the
crypto art space?
Paul Seibert (20:44):
Hmm, I guess my advice would be to do a lot of
listening before you attempt tomake yourself a presence.
Learn a little bit and takeyour time.
(21:06):
You know something that I feellike I.
I fight against, and maybe it'sjust me, like you know, in an
echo chamber.
But, like I, I understand thatthe space moves quickly.
But to say like to have that,like level of anxiety, of like
you miss a day, you miss a weekor you, you remember like, like
(21:27):
it was like, if you haven't beenhere in three days like you're
irrelevant you know like, and Ifeel like that's still.
It's still, in essence,something that is like spoken
about.
Yes, things move quickly and itfeels sometimes like it's out
of control before you'reendeavoring to be a part of it.
(21:49):
And being a part of it firstand foremost is find a community
that understands you, your work, and then, slowly but surely,
build in the space.
Yeah, you'll be fine,definitely.
NorCal Guy (22:08):
If you could live or move anywhere, where would you
live and why?
Paul Seibert (22:12):
Oh man.
So I recently moved from theplace that I love the most,
right, I've spent my entire lifeand I'm now in a new place in
Colorado, which I love, and I'mstarting to explore that space
and I found there's a littletown in Colorado that I
(22:33):
absolutely love.
Everybody probably knows it.
It's called Crested Butte.
It is this little mountain town.
It's just like whenever youthink of Colorado, this is the
town that you think of.
It's like one road in, one roadout and like surrounded by
mountains and lakes and they'relike.
(22:53):
There's like I think it's like300 inches plus of snow in this
in the winter, and there's likethe mountains are covered,
covered in wild flowers in thesummer, and it's like the.
It's just like.
It's amazing.
Um, it's also like it costslike millions of dollars to live
there.
So I don't know if that's goingto happen in my lifetime, but if
(23:17):
it, you know.
NorCal Guy (23:20):
God if you're listening.
Paul Seibert (23:21):
I'm ready to go to Crested Butte and find an
affordable place to live there.
NorCal Guy (23:26):
Thank you do you have any questions for me?
Oh yeah, Hold on a second.
Paul Seibert (23:34):
Let me there we go , okay, okay.
So I don't know if thesequestions have been asked before
.
I've listened to a lot of yourpodcasts but not all of them, so
my first question and you kindof touched on it just a minute
ago is when deciding to collectfrom an artist, what's your
method or level of research intothem?
(23:55):
Is it mostly social, likeTwitter, ig?
Do you Google them?
What level of real world careerprovenance factors into your
decision making?
NorCal Guy (24:06):
Yeah, I mean that's a great question.
I guess it kind of depends onthe price point Because, like,
the lower the price, the moreyou don't care.
I guess you could say Becausethere's less risk, so the higher
the price.
Then you're like, okay, let mesee what this person has done.
How long have they been around?
How old is this Instagramaccount or this Twitter account?
(24:29):
Like, did they just join thespace and then?
But yeah, like, I definitelylike to see some history there
for the higher price points, youknow, and see that they've been
grinding pre the space.
Possibly Not that I don't buyfrom people that you know got
(24:54):
into art recently, but that'slike the main factors looking at
Nice, nice, all right.
Paul Seibert (25:03):
Um, my next question is uh, as an as an
artist.
It's kind of like a statementslash question, so just bear
with me.
As artists, we all have our ownprocess that has been refined
over the years that allows us torepeat a stylistic standard
that is associated with our work.
Do you think?
(25:33):
Here comes the question do youthink that your deep dive into
biscutry uses the same part ofyour brain or follows a similar
process, that is, involved inyour art.
NorCal Guy (25:38):
They both follow a set of steps to achieve a
desired outcome.
Yeah, I guess, yeah, sure,probably.
I mean I mean I guess one thingwith the best.
I mean I guess if you have astyle, you know you always come
out.
You want the products to have asimilar vibe at the end.
So I guess, technically, youknow that's what I'm going for.
I want the end product to bethe same, regardless of where I
am.
So if that means along the waynot putting as much buttermilk
(26:04):
in, then I got to pull out somebecause it's too humid in
fricking Miami, yeah, you don'twant.
Paul Seibert (26:11):
You don't want scones in Miami.
NorCal Guy (26:14):
Well, those don't, I don't even know.
Those are so dry, I mean youcan't even help them.
Paul Seibert (26:20):
Oh my gosh, you've opened up another can of worms.
Killian is going to be writingyou so many like emails with
that red exclamation point nextto it Urgent please respond
Urgent oh my gosh.
Um yeah, I think I did haveanother one just popping in my
head, but it's completely gone Iknow it's completely gone.
(26:42):
Um, uh, yeah, I don't know thatthat's, that's basically that's
all I got all right.
I just wanted to see if therewas like if you felt like there
was ever that kind of we're alltrying to refine something right
.
We're trying to break thingsdown to the lowest common
denominator of like steps toachieve.
NorCal Guy (27:02):
Right, right, I mean I guess that since biscuits are
only like four ingredients,five ingredients, I've messed
around with the ratios formyself to where I like it and I
guess at this point I'm tryingI've been trying to just make a
(27:23):
bunch and like only make half ofthem and freeze them so I don't
have to like make them all thetime.
So, I've like got this stash inthe freezer so I can pull them
out when I want some biscuits,nice, nice, that's awesome.
Paul Seibert (27:36):
That's awesome Love it.
NorCal Guy (27:40):
Sweet.
So do you have any shout outs,any upcoming projects you want
to talk about?
Paul Seibert (27:47):
Shout outs always go to, you know, the folks that
I've, I've, I've come into thiswhole operation with, and
continue to do so with, and andcontinue to do so.
We, you know, on varying levelsof how busy we are um, we try
and hop back on clubhouse everyonce in a while, or jump in,
(28:07):
jump in a voice on discord, oror just have kind of.
You know, I'll shoot out textsto people that I haven't heard
from in a while.
I feel like that is somethingthat, like, we need to remember
as a community, that, like,we're all focused on doing what
we're doing but, at the sametime, if we're community and
we're not trying to like,enforce that in real life
(28:28):
outside of you know the twitterum, then then it's like it's
kind of the same thing thatinstagram was, and if we're not
putting intention into it, um,then it's kind of the same thing
that Instagram was, and ifwe're not putting intention into
it, um, then it's.
Then it becomes kind of like ohyeah, I remember you from two
years ago and that thing that weused to do, you know, like and
I, I like those people.
(28:49):
So I try to be intentional.
Um, yeah, like, um, I'm playinggolf with Ben on on Saturday.
So, yeah, he's my golf buddy outhere.
We live like 10 minutes away,so it's fun and like had dinner
with Brandon bat soup lastweekend and like just those
little things to to kind ofenforce community.
(29:09):
Um is is I, it keeps me goingand.
I like to encourage people thatway, by looking people in the
eye and telling them you'redoing a great job, buddy, as far
as anything that I have goingon, we kind of did that big
skyscraper project that's stillout there, but my partner, who's
(29:32):
a cinematographer his name isAlex Geiger he and I are trying
to break York and did openingweekend over Yankee Stadium, oh,
wow so, and trying to work withthe team so that we can get
(30:10):
inside these flight restrictedareas yeah, so, a lot of a lot
of emails, a lot of yeah, thatsounds really amazing and like
Zoom calls, so it's just rightnow.
It's like grinding and that'staking up definitely a lot of my
bandwidth of like all right,who do we know now?
NorCal Guy (30:27):
Right right.
So that's the project for 2023is to create a product that, to
my knowledge, hasn't been donebefore.
Um, so yeah, that's awesome,that sounds.
Paul Seibert (30:41):
That sounds really cool and we're hoping to maybe
turn it into like a, an nftproject.
The idea was originally to to,because sports memorabilia is
such a it seems like such a likea common sense leap into the
nft space.
For sure.
We had decided that we're goingto do a series called the
Cathedrals of Baseball and it'sjust like look downs on the
(31:04):
oldest stadiums, oldest teams,with fans in the stands as NFTs.
NorCal Guy (31:11):
So we'll see, we'll see.
Paul Seibert (31:13):
It takes some funding, so we'll.
It's always like, yeah, thissounds great and we've got two
out of the way, so you know,five or six more and we'll, uh,
maybe put a project together.
NorCal Guy (31:25):
Oh, yeah, nice Well, congrats.
Thank you, paul.
Thanks.
Thank you so much for your timetoday.
I really enjoyed this chat andglad you could make it on the
show today.
Paul Seibert (31:36):
I am, uh, humbled and honored to have been a part
of the pantheon of artists thatyou've brought through here so
far, so thank you so much forthinking of me and having me,
and, yeah, it was great, I had agood time, cool.
Well, we'll talk soon.
NorCal Guy (31:50):
Yes, who is this?
Who is this guy?
Who is this guy?
Who is this guy?
Who is this?
Paul Seibert (31:58):
guy.
Who is this?
Who is this guy?
Who is this guy?
Who is this guy?
Paul Seibert (00:06):
Who is this guy?
Norcal guy, norcal guy, norcalguy, norcal guy, norcal guy.
NorCal Guy (00:13):
NorCal guy.
Norcal guy.
Norcal guy.
Norcal and chill Podcast Show.
It's chill time.
Norcal and chill Podcast.
What the sh?
What the sh?
Norcal and Shill Podcast.
What the sh what the sh-?
Norcal and Shill Podcast.
So it's shill time.
Norcal and Shill Podcast.
What the sh what the sh-.
Hey, everyone, welcome to thisnext episode of NorCal and Shill
(00:37):
.
Today we have Paul Seibert.
Paul, a native New Yorker nowliving in Colorado, has been a
photographer for almost 15 years.
Paul's area of photographyspanned many genres, but he is
most widely known for his aerialphotography over New York City.
(00:58):
Although he has contributed tomultiple photo publications,
paul's first solo publicationwith Rizzoli Books, titled New
York from the Air, was releasedin 2022.
Along with being a full-timecreator, paul has also run
social media accounts, created,directed, produced and hosted
(01:21):
YouTube series.
Paul has worked with brandssuch as Canon USA, tropicana,
statue of Liberty, ellis IslandFoundation, national Parks
Conservation Association andEmpire State Realty Trust.
Community and education are twopassion areas of Paul's
creative life, and supportingyoung creatives is an extremely
(01:46):
important part of Paul's lifeoutside of his creative
activities.
Everybody, please welcome Paul.
Hey, paul, welcome to thepodcast.
How are you doing today?
Paul Seibert (01:57):
I'm doing good man .
Thanks so much for having mePleasure to be here.
NorCal Guy (02:01):
Yeah, I'm glad we can make this happen.
It's a great time ahead.
I feel I feel like you reallyplanned for the questions you
have for me.
Now I'm not sure if I'm readyfor them.
Paul Seibert (02:17):
No, nothing too bad.
Nothing too bad, sure, sure.
NorCal Guy (02:19):
I mean yeah, yeah, yeah, that's fair Nice.
You done any flying lately?
Paul Seibert (02:30):
Well, the last time I flew I was back in New
York.
Killian Maura and I we try andfly together as much as possible
when we're in town, when we'retogether, so we did a last, a
last minute sunset flight.
Um, uh, yeah, just after, justa couple days after nft nyc, and
(02:51):
uh, I'm going back, uh to workon a project and then he and I
are going to start doingsomething together where uh,
we've flown together so manytimes that we're now talking
about um doing speciallymotivated, like like a challenge
flight, and maybe we'll mint itor maybe we'll turn it into a
(03:12):
series, but, like, the next timewe go back we're going to do
only using our iPhones and acertain focal length.
NorCal Guy (03:20):
And that's, and that's it.
Paul Seibert (03:21):
And see what we can produce from that and um,
that's nice.
Build something out from that.
Maybe it's an ever-growingproject, or maybe it's just fun
between friends, but it's alwaysgood to push, you know, yeah.
NorCal Guy (03:33):
Now does he go on that to help decide what font
works best for your promo videos?
Paul Seibert (03:42):
Yeah, yeah, for the topaz.
He's, he's, he's, a consultantfor topaz and all the font work
that you see across all of mypromotional materials.
He's gonna kill me, oh my godit's so great, okay.
NorCal Guy (03:58):
Well, it's good to know because I I was trying to
like you know, with the colorsof the sunset or the sunrise,
figuring out what font would gobest.
I understand why he's there.
I mean, it seems like a lotextra weight to have him there,
but you know, it's probablyworth it.
He's so good right right.
Paul Seibert (04:15):
And then it also depends on which british rock
band he's listening to that day.
So there's a lot of zeppelin.
The last time I saw him, welistened to a lot of zeppelin.
So, yeah, all right.
NorCal Guy (04:28):
Well all right, good , good to know, good to know.
Oh, so do you have, or and usea hardware wallet?
Paul Seibert (04:40):
no, I don't, I don't, I don't, I'm sorry, I'm
sorry everybody out there, I'msorry, I don't, I don't, I don't
, I'm sorry, I'm sorry everybodyout there, I'm sorry, I don't
we're going to just stop thispodcast right now.
I thought about being like yeah,I just, you know, I just got
one and I haven't really set itup yet.
(05:01):
But, like I got to tell thetruth, I don't have one.
The volume I don't.
I only do things on my computer.
I don't I'm not like into thedgen stuff, I'm just I collect
art that I like and list and andI take things out when I have
it.
Um, so yeah, so it's probablynot not the greatest uh
(05:24):
advertisement for uh web3 safety, but I don't click any links.
How's that?
Does that work?
He's like, he's like.
No.
Yeah, totally, totally makessense yeah, you should be fine,
what could go?
NorCal Guy (05:40):
wrong.
Yeah, no, I mean, I mean yeah.
I mean you've probably neverpaid more than $8 in gas in your
career in crypto art, so it'stotally not worth it to get an
$80 device.
Oh my God, it's a waste ofmoney.
Paul Seibert (05:56):
I'm so sorry everybody, I'm so sorry.
NorCal Guy (05:58):
I'm a failure.
I'm a degenerate degen, youlike living on the edge there
you go, that's it.
Helicopters no seat belts it'sjust that 80 device you don't
need.
Paul Seibert (06:15):
Yeah yeah, yeah, I mean we'll get around to it.
NorCal Guy (06:20):
It's been on the list for a while, all right all
right, fair, fair, fair I'll uh,yeah, all right, moving on,
moving on so, oh god, what wereyour first thoughts when you
heard about crypto art ordigital art that you could sell?
Paul Seibert (06:41):
that was rare yeah , I mean, I thought, I thought
that it was.
I thought it was pretty amazing.
Um, I I kind of started payingattention to it back um, like
mid 2020, where, um, you know, II'm I'm from new york, so I've
been following the ways of davekrugman and Cheyenne Silva for
(07:05):
the better part of a decade now,just watching what they're
doing.
These guys are like I, justthey're living in the future,
like and so I started noticingthat they were talking about
NFTs, web3 space, about nfts,web3 space.
NorCal Guy (07:27):
Um and usually when they start to talk about things,
they've already done theresearch and or they're already
in it, you know.
Paul Seibert (07:31):
So I was just kind of like I started seeing what
was going on, like jn was doingwork with fractals and dave was
doing like collaborations withhis photography, and then you
know, animated 3d digital art,um, and I kind of was just I'm a
watcher like at first to kindof see like is this something
that I could get into?
(07:52):
Um and um, there didn't, therewasn't a space for photography
yet, um, and I think, right, westarted the Clubhouse rooms in
like January, I think I signedup for Clubhouse and like we
slowly but surely started towork towards an understanding.
(08:16):
This is like I know you'veheard this name before like the
Just Chillin' group which, likeChris Kelly, started, and then,
like people, just he juststarted a room to mic check his
microphone and people just wentin there and he just put just
bill in and there were so manynft rooms and people like our
friends were kind of like Idon't know, like doesn't seem
(08:36):
like there's a place for us asphotographers and so we went in
there and but it started thelearning process, it started the
understanding.
And those who adopted it quickeror understood it sooner.
They helped everyone elseunderstand Brian Muneer, Chris
(09:01):
Kelly, Abraham.
Like all these people that werein there, we're still in touch,
we still have a WhatsApp chatand we talk every day.
NorCal Guy (09:11):
That's awesome.
Paul Seibert (09:13):
So that was kind of like there were two worlds
that came together in that andyeah, then I think I minted my
first piece in first couplepieces in May of 2021.
NorCal Guy (09:26):
Oh, nice Okay.
Paul Seibert (09:29):
And yeah, then I moved across the country from
New York to Colorado and I hadto take a couple months off and
then so much had changed in thattime.
That's when.
I mean because when we firststarted, there was like like one
collector right there was andlike that was it, and it was
like if he liked you, he likedyou, and then if he didn't like,
(09:52):
he didn't, and then I came backand there was like all these
collectors and like all thesenew names and I just started to
kind of reinsert myself into thecommunity and kind of make
connections and I think it'sit's really been like an amazing
to see, even from like theearly standpoint, just to just
(10:16):
to feel the community come backtogether, cause I've been around
for a while and, like in NewYork, our community was strong
in like I don't know, 2015, 2014, something like that and then
you know, life takes over.
People have careers and theystart to move away.
But this was like we were allkind of suffering through the
pandemic and congealing backtogether.
NorCal Guy (10:37):
So yeah, that's awesome.
Yeah, so what brought you toart?
How did you come to photography?
Paul Seibert (10:48):
Yeah, I mean, uh, art has always been a part of my
life.
Um, uh, my degree is actuallyin music.
I'm a jazz musician, jazzsaxophone player, um, yeah, um
and um, I, you know.
Just I didn't.
I didn't do what I had to do.
(11:10):
Uh, when I was in my early 20s,there was a lot more partying
than there was practicing, um,so I spent a number of years, um
, outside the realm of creating.
I was always writing andproducing music, um, but
photography came back into thefray, um, because I had an
interest when I was younger.
I just had to make a choicebetween photography and music,
(11:31):
and music was the thing at thattime, um, around 2008, uh, my
wife and I took a trip out tonew mexico for a friend's
wedding and I'd never been therebefore.
I had a little Canon PowerShot8 megapixel beast of a camera
and I'd never been there beforeand I was just enamored with the
(11:52):
landscape and I just startedtaking pictures and I was like,
oh my gosh, I kind of actuallylike I remember now I liked
taking pictures when I was a kidand, slowly but surely, that
camera came everywhere with meand, um, you know, then came
Facebook and you start sharingpictures on Facebook and people
are like, hey, these are reallygood pictures.
(12:12):
You should, you know, sell them.
And so I took my images to theonly photographer that I knew,
who was our wedding photographer.
I've done like a bunch of likeeditorial work and I was like
are these good?
Like is this worth me pursuingthis?
And she started talking to meabout like oh, you know, you
should work on your depth offield, and blah, blah, blah.
And I was like, well, I'm justshooting with this.
(12:34):
And I pulled the little pointand showed out and she was like,
oh my gosh, she's like go get adslr.
Because at the time right Ibought a used.
my first camera was my usedCanon 5D Mark I and, yeah, just
slowly but surely learned asmuch as I could, shot as much as
I could in my spare time, andit took over.
NorCal Guy (12:55):
That's awesome.
That's an awesome story.
I like that.
That's crazy.
Paul Seibert (13:01):
It's crazy how the paths I think it it's gone
forever and then and thenthere's another opportunity,
right, right so what?
NorCal Guy (13:12):
what jobs have you done along the way?
Paul Seibert (13:17):
oh man, um, I yeah , okay, let's run them, let's
run them down for you.
Well, my first job.
I worked at a grocery store asa cart boy Sweet.
NorCal Guy (13:31):
Second job.
Paul Seibert (13:31):
I was like a short order cook in the town pool
snack bar.
Okay, yeah, it allowed me todeal with unbridled pressure of
kids getting out of camp andwanting french fries immediately
(13:52):
.
Remember those Fun Dip Lick'emSticks and stuff like that.
It was just a fevered pitch andyou're like 15.
You're like I don't know, kid.
You better chill out.
NorCal Guy (14:03):
Hyped up a Mountain Dew.
Paul Seibert (14:04):
They're like give me some more.
And you're like, oh my god, howdid you eat all of that so fast
?
Um, thank you, fun dip fordiabetes in the united states.
Um, then, uh, yeah, then Iworked for my town.
Uh, like summer job type ofstuff, like garbage man, worked
for the dpw.
Um, did that.
(14:25):
I did a lot of physical labor.
I feel like, um, what I I?
Actually?
While I was in school, I workedat a group home for
developmentally disabled adults.
Um, so I would be taking 20credits in college and then
working 40 hours over theweekend.
It was the most amazing time itjust helped me grow and mature,
(14:49):
because I was definitely notdoing it.
NorCal Guy (14:54):
I was not doing life .
Paul Seibert (14:55):
well, let's just put it that way.
So being responsible for otherpeople's lives.
It snaps you out of being anidiot quickly, or at least I was
able to focus.
For the time that I was workingI did that, you know, and all
the time I was going to school Ifelt like because I squandered
(15:17):
some of that opportunity with mymusic.
I also had decided to me that Ineeded to be outside.
I couldn't ever be underfluorescent lights.
So I did a lot of physicallabor.
I installed lawn sprinklers, Iworked at garden centers, I
managed the stores there.
I finally, my last job before Iwas uh, um, before I chose
(15:41):
photography was I worked as alandscaper on like a 70 acre
estate just outside of the city,like like $500 million estate,
wow, like that.
Like I could have run if I feltlike sticking around, but I
just kind of had this thingwhere I was like man.
I'm going to blink my eyes andI'm still going to be cutting
grass for somebody else for aliving.
(16:03):
And I have this talent that'slike here, and I've wasted this
talent already, like in my eyes.
I wasted it.
I still use it, I still playand I still write music.
This talent already, like in myeyes, I wasted it.
I still use it, I still playand I still write music.
But at that point in my life Iwas like I don't ever see a way
that the music is ever going tofind its way back in here I have
another opportunity and so,yeah, we took the plunge.
Um, yeah, just just about 10years ago, we started the
(16:24):
business awesome so congrats,man, that's awesome, thanks,
thanks, I'm exhausted true,that's true, it's yeah, but it's
good.
It's good, though, it's goodyeah if you were an animal, what
(16:54):
I do, you think like bird ofsome sort, but I, and you know
like I was thinking today, I waslike man.
This question, I know, is likeI always thought of like an
eagle, right, but like, like,but.
NorCal Guy (17:06):
I don't know, but like like, but I don't know.
Paul Seibert (17:09):
I kind of feel like, if it can be any animal
like, I'd probably be like,maybe like a dragon, so I can
still fly, but I'm, I can bekind of a dick sometimes.
So like I was like don't, don'twake me up in my gold pit
because I'm going to.
You know, I don't have, Ireally don't have a gold pit,
but don't wake me up in my goldpit because I'm going to spray
(17:30):
fire everywhere.
But like, yeah, that's, I wouldsay, dragon just because, yeah,
that's just because.
NorCal Guy (17:35):
All of those reasons , yeah, oh, do you have a
favorite food?
Paul Seibert (17:44):
Ooh, geez, um, like anything that resembles
tastes like bacon, like likeit's fake bacon, don't tell me,
just let me see if I enjoy it ornot.
Like if it looks like it or I'mokay I'm usually okay.
Like bacon is probably bacon.
(18:06):
Is it like I've?
Had bacon, milkshakes, you knowlike it's pretty good, actually
you should try.
It's pretty good, actually youshould try it, but it's like
salty and sweet.
It's delicious, true, true umyeah, it's not bacon, I'll go
with bacon all right, all right,that's fair, that's right.
NorCal Guy (18:21):
What's the best piece of advice you've been
given?
Paul Seibert (18:26):
um, I will.
I will give two pieces ofadvice.
One comes from my dad, um, andas, as a kid growing up, um,
when I started to enter into theworkforce as you know, I've had
many jobs by our previousdiscussion, um, but you know,
(18:47):
his advice to me was it doesn'tmatter how big or small the job
is, whether or not it's a gigwhere you're going to be playing
in front of a lot of people, orit's just a, you know, a small
coffee shop or whatever.
Whatever it is you're going todo, make sure you give it 100%.
Someone's paying you to show up, you show up 100% and you give
your absolute best all the time.
(19:08):
That's something that I'vealways held very close to myself
.
And then my own personal mantraand kind of reminder to myself,
is the phrase of hard workbeats talent, when talent
doesn't work hard.
NorCal Guy (19:27):
Because I feel like I'm a living representation of
that.
Paul Seibert (19:29):
I had a lot of talent in the music industry and
I just didn't apply myself.
I wasn't ready for it.
So now, given this otheropportunity to be creative, I
put everything I can in everysingle day to make sure that I'm
not squandering anotheropportunity.
NorCal Guy (19:50):
I love that.
That's a great great saying.
Personally, it's like somethingI kind of look at when I'm like
looking at artists andresearching them.
You know I feel like they're ahard worker.
I'm like that's like an easierbet for me Long term.
Paul Seibert (20:09):
Yeah, yeah, long term.
Yeah, yeah, you know thatthey're gonna, they're, they're
gonna be there pushing throughregardless of.
You know, like all this stuff,all this web3 stuff and markets
and up and down, this is allstuff that artists are having to
learn about.
You know, like, and at the sametime, we're kind of like, yeah,
we get it that markets go upand down, but at the same time,
(20:30):
like, we're still, we're goingto be here, we're going to keep
on doing it if we're here forthe right reasons.
So yeah, for sure.
NorCal Guy (20:39):
Do you have advice for artists coming into the
crypto art space?
Paul Seibert (20:44):
Hmm, I guess my advice would be to do a lot of
listening before you attempt tomake yourself a presence.
Learn a little bit and takeyour time.
(21:06):
You know something that I feellike I.
I fight against, and maybe it'sjust me, like you know, in an
echo chamber.
But, like I, I understand thatthe space moves quickly.
But to say like to have that,like level of anxiety, of like
you miss a day, you miss a weekor you, you remember like, like
(21:27):
it was like, if you haven't beenhere in three days like you're
irrelevant you know like, and Ifeel like that's still.
It's still, in essence,something that is like spoken
about.
Yes, things move quickly and itfeels sometimes like it's out
of control before you'reendeavoring to be a part of it.
(21:49):
And being a part of it firstand foremost is find a community
that understands you, your work, and then, slowly but surely,
build in the space.
Yeah, you'll be fine,definitely.
NorCal Guy (22:08):
If you could live or move anywhere, where would you
live and why?
Paul Seibert (22:12):
Oh man.
So I recently moved from theplace that I love the most,
right, I've spent my entire lifeand I'm now in a new place in
Colorado, which I love, and I'mstarting to explore that space
and I found there's a littletown in Colorado that I
(22:33):
absolutely love.
Everybody probably knows it.
It's called Crested Butte.
It is this little mountain town.
It's just like whenever youthink of Colorado, this is the
town that you think of.
It's like one road in, one roadout and like surrounded by
mountains and lakes and they'relike.
(22:53):
There's like I think it's like300 inches plus of snow in this
in the winter, and there's likethe mountains are covered,
covered in wild flowers in thesummer, and it's like the.
It's just like.
It's amazing.
Um, it's also like it costslike millions of dollars to live
there.
So I don't know if that's goingto happen in my lifetime, but if
(23:17):
it, you know.
NorCal Guy (23:20):
God if you're listening.
Paul Seibert (23:21):
I'm ready to go to Crested Butte and find an
affordable place to live there.
NorCal Guy (23:26):
Thank you do you have any questions for me?
Oh yeah, Hold on a second.
Paul Seibert (23:34):
Let me there we go , okay, okay.
So I don't know if thesequestions have been asked before
.
I've listened to a lot of yourpodcasts but not all of them, so
my first question and you kindof touched on it just a minute
ago is when deciding to collectfrom an artist, what's your
method or level of research intothem?
(23:55):
Is it mostly social, likeTwitter, ig?
Do you Google them?
What level of real world careerprovenance factors into your
decision making?
NorCal Guy (24:06):
Yeah, I mean that's a great question.
I guess it kind of depends onthe price point Because, like,
the lower the price, the moreyou don't care.
I guess you could say Becausethere's less risk, so the higher
the price.
Then you're like, okay, let mesee what this person has done.
How long have they been around?
How old is this Instagramaccount or this Twitter account?
(24:29):
Like, did they just join thespace and then?
But yeah, like, I definitelylike to see some history there
for the higher price points, youknow, and see that they've been
grinding pre the space.
Possibly Not that I don't buyfrom people that you know got
(24:54):
into art recently, but that'slike the main factors looking at
Nice, nice, all right.
Paul Seibert (25:03):
Um, my next question is uh, as an as an
artist.
It's kind of like a statementslash question, so just bear
with me.
As artists, we all have our ownprocess that has been refined
over the years that allows us torepeat a stylistic standard
that is associated with our work.
Do you think?
(25:33):
Here comes the question do youthink that your deep dive into
biscutry uses the same part ofyour brain or follows a similar
process, that is, involved inyour art.
NorCal Guy (25:38):
They both follow a set of steps to achieve a
desired outcome.
Yeah, I guess, yeah, sure,probably.
I mean I mean I guess one thingwith the best.
I mean I guess if you have astyle, you know you always come
out.
You want the products to have asimilar vibe at the end.
So I guess, technically, youknow that's what I'm going for.
I want the end product to bethe same, regardless of where I
am.
So if that means along the waynot putting as much buttermilk
(26:04):
in, then I got to pull out somebecause it's too humid in
fricking Miami, yeah, you don'twant.
Paul Seibert (26:11):
You don't want scones in Miami.
NorCal Guy (26:14):
Well, those don't, I don't even know.
Those are so dry, I mean youcan't even help them.
Paul Seibert (26:20):
Oh my gosh, you've opened up another can of worms.
Killian is going to be writingyou so many like emails with
that red exclamation point nextto it Urgent please respond
Urgent oh my gosh.
Um yeah, I think I did haveanother one just popping in my
head, but it's completely gone Iknow it's completely gone.
(26:42):
Um, uh, yeah, I don't know thatthat's, that's basically that's
all I got all right.
I just wanted to see if therewas like if you felt like there
was ever that kind of we're alltrying to refine something right
.
We're trying to break thingsdown to the lowest common
denominator of like steps toachieve.
NorCal Guy (27:02):
Right, right, I mean I guess that since biscuits are
only like four ingredients,five ingredients, I've messed
around with the ratios formyself to where I like it and I
guess at this point I'm tryingI've been trying to just make a
(27:23):
bunch and like only make half ofthem and freeze them so I don't
have to like make them all thetime.
So, I've like got this stash inthe freezer so I can pull them
out when I want some biscuits,nice, nice, that's awesome.
Paul Seibert (27:36):
That's awesome Love it.
NorCal Guy (27:40):
Sweet.
So do you have any shout outs,any upcoming projects you want
to talk about?
Paul Seibert (27:47):
Shout outs always go to, you know, the folks that
I've, I've, I've come into thiswhole operation with, and
continue to do so with, and andcontinue to do so.
We, you know, on varying levelsof how busy we are um, we try
and hop back on clubhouse everyonce in a while, or jump in,
(28:07):
jump in a voice on discord, oror just have kind of.
You know, I'll shoot out textsto people that I haven't heard
from in a while.
I feel like that is somethingthat, like, we need to remember
as a community, that, like,we're all focused on doing what
we're doing but, at the sametime, if we're community and
we're not trying to like,enforce that in real life
(28:28):
outside of you know the twitterum, then then it's like it's
kind of the same thing thatinstagram was, and if we're not
putting intention into it, um,then it's kind of the same thing
that Instagram was, and ifwe're not putting intention into
it, um, then it's.
Then it becomes kind of like ohyeah, I remember you from two
years ago and that thing that weused to do, you know, like and
I, I like those people.
(28:49):
So I try to be intentional.
Um, yeah, like, um, I'm playinggolf with Ben on on Saturday.
So, yeah, he's my golf buddy outhere.
We live like 10 minutes away,so it's fun and like had dinner
with Brandon bat soup lastweekend and like just those
little things to to kind ofenforce community.
(29:09):
Um is is I, it keeps me goingand.
I like to encourage people thatway, by looking people in the
eye and telling them you'redoing a great job, buddy, as far
as anything that I have goingon, we kind of did that big
skyscraper project that's stillout there, but my partner, who's
(29:32):
a cinematographer his name isAlex Geiger he and I are trying
to break York and did openingweekend over Yankee Stadium, oh,
wow so, and trying to work withthe team so that we can get
(30:10):
inside these flight restrictedareas yeah, so, a lot of a lot
of emails, a lot of yeah, thatsounds really amazing and like
Zoom calls, so it's just rightnow.
It's like grinding and that'staking up definitely a lot of my
bandwidth of like all right,who do we know now?
NorCal Guy (30:27):
Right right.
So that's the project for 2023is to create a product that, to
my knowledge, hasn't been donebefore.
Um, so yeah, that's awesome,that sounds.
Paul Seibert (30:41):
That sounds really cool and we're hoping to maybe
turn it into like a, an nftproject.
The idea was originally to to,because sports memorabilia is
such a it seems like such a likea common sense leap into the
nft space.
For sure.
We had decided that we're goingto do a series called the
Cathedrals of Baseball and it'sjust like look downs on the
(31:04):
oldest stadiums, oldest teams,with fans in the stands as NFTs.
NorCal Guy (31:11):
So we'll see, we'll see.
Paul Seibert (31:13):
It takes some funding, so we'll.
It's always like, yeah, thissounds great and we've got two
out of the way, so you know,five or six more and we'll, uh,
maybe put a project together.
NorCal Guy (31:25):
Oh, yeah, nice Well, congrats.
Thank you, paul.
Thanks.
Thank you so much for your timetoday.
I really enjoyed this chat andglad you could make it on the
show today.
Paul Seibert (31:36):
I am, uh, humbled and honored to have been a part
of the pantheon of artists thatyou've brought through here so
far, so thank you so much forthinking of me and having me,
and, yeah, it was great, I had agood time, cool.
Well, we'll talk soon.
NorCal Guy (31:50):
Yes, who is this?
Who is this guy?
Who is this guy?
Who is this guy?
Who is this?
Paul Seibert (31:58):
guy.
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