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July 24, 2025 53 mins

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Gabe Weis entered the world of NFTs in January 2021 with the same intuitive excitement he regrettably ignored when first encountering Bitcoin years earlier. This time, he wasn't going to miss the revolution.

After a 20-year career in politics and community organizing—working for the Senate, unions, and education associations—Gabe's transition to full-time artist surprised nearly everyone in his circle. What they didn't know was that he'd been quietly painting almost every day since high school, using art as both meditation and a way to engage more deeply during the countless meetings his political career demanded. Those doodles, often gifted to meeting participants, were the foundation of a practice that would eventually lead him to the forefront of the NFT movement.

What makes Gabe's perspective particularly valuable is how he bridges these seemingly disparate worlds. His community organizing skills transferred seamlessly to building collector communities, while his political understanding helps him navigate the complex social dynamics of Web3. Rather than chasing astronomical prices for one-of-ones, Gabe envisions a future where digital art creates a sustainable middle class of artists through more accessible pricing and innovative models like weekly limited editions or subscription approaches.

Our conversation delves into practical insights about pricing strategy (including what Gabe calls the "dead zone" between 3-15 ETH), the advantages of low reserve auctions versus maintaining artificial floor prices, and the evolution of editions versus one-of-ones. But perhaps most compelling is his call for greater forgiveness in a space that can sometimes rush to judgment, and his emphasis on building genuine connections through simple practices like showing warmth and excitement when greeting others.

Whether you're an artist looking to navigate the Web3 landscape, a collector interested in supporting creators sustainably, or simply fascinated by the intersection of technology and creative expression, Gabe's journey from corn fields to crypto offers a refreshing perspective on building community around digital art. Listen now to discover why thick skin, trusted advisors, and authentic excitement might be the most valuable assets in the evolving NFT space.

https://x.com/GabrielJWeis

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Episode Transcript

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Speaker 1 (00:00):
Who is this?
Who is this guy?
Norcal and Chill Podcast.
Norcal and Chill Podcast whatthe sh?

(00:22):
What the sh?
Norcal and Chill Podcast.
Norcal and Shill Podcast whatthe sh what the sh NorCal and
Shill Podcast.
So it's shill time.

Speaker 2 (00:28):
NorCal and Shill Podcast.
What the sh-.

Speaker 1 (00:31):
What the sh Welcome back to another episode of
NorCal and Shill.
Today we're thrilled to haveGabe Weiss, a remarkable artist
whose journey from politics tofull-time art is as inspiring as
it is unconventional.
In this episode, we exploreGabe's transition from a career

(00:53):
in politics and communityorganizing to becoming a
celebrated figure in the artworld and the NFT space.
Gabe shares his evolvingartistic journey, starting from
his high school days to hisrecent ventures in digital art.
We'll delve into his process,the importance of daily practice
and his perspective on thefuture of NFTs and digital art.

(01:17):
Discover how Gabe leverages hispolitical background and
community building skills tonavigate the complex world of
crypto art, aiming for greateraccessibility and creating a
middle class of artists in thedigital domain.
Gabe also opens up about thechallenges and strategies behind
pricing art, maintaining marketpresence and his predictions

(01:40):
for the evolving landscape ofdigital ownership.
Whether you're an aspiringartist, a seasoned collector or
interested in the fusion of artand technology, this episode
offers rich insights into anartist's mind navigating the
digital frontier.
Stay tuned for an engagingconversation that bridges the

(02:01):
gap between traditional artistryand the burgeoning world of
NFTs.
Everybody, please welcome GabeWeiss.
Hey, gabe, welcome to thepodcast.
How are you doing today?

Speaker 2 (02:13):
Doing well, quite well, good to be on, appreciate
you.

Speaker 1 (02:17):
Yeah, man, I have wanted to get you on since we
had that lunch in San Francisco.
I've wanted to get you on sincewe had that lunch in San
Francisco.
It was you, me, og Amidon andlike two other people which.

Speaker 2 (02:33):
I'm blanking on their names right now, but yeah, yeah
, don't put me on the spot.
But yeah, one was Mexpert, Iremember.

Speaker 1 (02:48):
Big X copy collector.

Speaker 2 (02:49):
Yeah, I don't remember the.
I don't remember that mighthave been it.

Speaker 1 (02:50):
Yeah, maybe one other guy, but that was.
It was great.
I had a great time.
It's my first time meeting youin person and og and um had a
great time.
We, uh just had a nice lunchand everyone rushed to get out
before the traffic hit Rightwhen, like uh, like, okay, it's
lunch, oh shoot.
Look at the time we got to getover the bridge before the rush

(03:13):
hour hits.
That was, that was good times.

Speaker 2 (03:16):
Yeah I, I miss the.
Hopefully we get to do one ofthose again soon.

Speaker 1 (03:23):
Yeah, when we need to do, I need need to hit up OG's
house because you guys or therehas been a couple things at OG's
, it's just like at the worstpossible times for me to make it
.
But soon.

Speaker 2 (03:36):
Yeah, he hosts a pretty mean party, I'm impressed
.

Speaker 1 (03:42):
Yeah, so what were your first thoughts when you
heard about this crypto art andnfts?

Speaker 2 (03:51):
I.
It's weird because it wasroughly the same thought.
When I heard about bitcoin thefirst time, I was like this is
insane, like well, and I debate.
Like the guy across the streetfrom me in berkeley was like
into bitcoin.
He's like gotta buy 10 grandworth of stuff.

(04:12):
It was like less than 100 bucks, oh wow, bitcoin.
And I was like you're crazy.
Like I was working for, likeworking in politics.
I'm like they're never going toallow this, like I promise you
they'll never allow it, right?
Um, and so he ended up doingvery well for himself.
I bought no bitcoin and it waslike, literally in my head, it

(04:33):
was like next time I hear areally crazy idea, instead of
just like saying it has nochance, I'm gonna like look a
little bit more.
So I spend like a night or twolike reading about it.
No, I think just one night.
Then I get on a clubhouse ohyeah, like space.

(04:54):
You listen on it and I run inand my wife's only seen me have
this look like twice in life.
But I was like there's thisthing called nfts and we're
going to be rich.
She like always.
She like always laughs at methinking about it's like I've
never seen you with that.

(05:15):
Look where you're like and like.
I never I've never been someonewho cared about money.
I never even heard you talkabout money.
But like, I was just like super.
I I can't describe it, but Iwas just insanely gung-ho right
from the get-go and I felt likethere was.

(05:37):
You can feel, when something'sjust about to like go hyperbolic
, like it was january 2021.
That's when I got in.
Yeah, it was like before people, but like there was moment.
There was like momentumstarting to get there.
I would say for sure.

Speaker 1 (06:00):
Oh, that's so funny.
No, I I had that same feelinglike when I heard about bitcoin.
I was like, wow, this isawesome, this is like gonna
change the world.
And then, when this finallyclicked for me the whole like
crypto art attached to likedigital rarity and I was just
like, oh man, this is gonna belike bitcoin, was like it's
gonna change a lot of things anduh, I was definitely excited

(06:24):
about it and it was nice to uhget it.

Speaker 2 (06:28):
But I got in on top shots first and then
transitioned over yeah, therewas this guy following x or
twitter at the time, brianramelli.
He's like this thinker guy.
I don't know much about him,but he talks about crypto quite
a bit and he talks about theoldest currency in the world

(06:51):
being these giant boulders thatare on this one island and it's
like I think for like 5,000years or something it's been
their same currency these 186giant boulders and and it was
like that.
That's actually what I mean islike we decide what has value,

(07:14):
and I think, in some ways, thething that turned me on the most
about nfts is like the level ofabstract thought needed to like
wrap your head around like adigital currency meets a jpeg
meets digital ownership, like I.

Speaker 1 (07:34):
It naturally in my brings out people that I think
think pretty abstractcomparatively to the rest of the
world right for sure, it'sdefinitely a niche group of
people that are like like I feelit as like we're the ones that
are like, oh man, hyper, likewhatever is about to happen, and

(07:56):
then it happens 10 years later,yeah yeah, no, a hundred
percent.

Speaker 2 (08:01):
That exactly or like this just gonna be huge, like
people like talking about, likeCDs or something in the 80s
right?

Speaker 1 (08:12):
no, it's exactly that , because I remember like
Bitcoin early on, like it waslike 13 or 14, and I was like
telling everybody.
I was like yo, this is gonnachange the world.
It's, it's like it's gonna,it's going to happen.
It's going to happen in likenext year at hyper Bitcoin.
Is that everyone's going to beusing it?
I was just going crazy tellingpeople.
And then here we are.

(08:33):
It's like 10 years later andit's not hyper Bitcoinization.

Speaker 2 (08:41):
Not not yet, but maybe 10 years from now.

Speaker 1 (08:49):
But yeah, this feels kind of like that exciting,
awesome, but good, good times,good times and fun yeah so so
what brought you to art?
How did you get into painting?

Speaker 2 (09:03):
I've been painting almost every day since high
school, but it was just likemeditation, but also like I get
hooked on wanting to get betterat things.
So at one point it's like beenpoker in my life or disc golf,
where I just get totallyobsessed and for like, probably

(09:26):
like I painted every day.
And then, in like, when I waslike 22, 23, I had this
experience that like got mewanting to do these kind of like
faces looking right on straightahead that were kind of
timeless.
I wasn't necessarily like Iguess I mean truly not really
influenced by Picasso.
I'm sure I had seen some atthat point, but like wasn't.

(09:50):
It wasn't thinking like let'smake Picasso-esque stuff, but
more like let's make somethingthat, like a caveman could
understand or like a humanhybrid in the future.
So like and I traveled a ton,like used to live in brazil as a
kid, so like.
I've always been trying to like, like not necessarily focus in

(10:14):
on one society or one culture,but like trying to make this
thing that felt like it was apart of everything right, like
both timeless and all around theworld, and so I just did it
every day, even when they werereally crappy.
I just like they would getbetter, like it'd get like 0.01

(10:34):
better every day, or likesomething, or I'd finally create
an eye that I really like.
Yeah, this is gonna be the neweye.
Um, and then I was a communityorganizer and in politics I just
had like hundreds and hundredsof meetings and I've always had
those brains that like needs tobe drawing in order to really

(10:55):
pay attention.
Yeah, so I would like havethese meetings and I'd be like,
hey, I'm gonna draw during it,but that's how I can actually
pay attention.
And then I would give it tothem afterwards and like just a
good way to create kind offriends, yeah, like when you
hand them some art.
Uh, afterwards, that's awesome.
Um, so I would say I'm like the10 000 hour guy where, like it

(11:18):
got good but it took thousandsof hours of like pretty crappy
ones.
So like finally finally getthere.
Like well, I used to say it'dbe like one out of ten, I would
really love like.
Now I would say like probablylike seven out of ten of my
pieces I really like okay, yeah,there you go there's still some

(11:38):
ones that don't hit, but likebefore it was like one out of 10
or one out of 20.

Speaker 1 (11:49):
So what jobs have you done along the way?
Like, did you have any of thosegrunge jobs like in high school
, like post high school and likecollege as well?

Speaker 2 (11:57):
Yeah, I mean, I have one of these things where I just
never wanted to, I never likedauthority, so like like, I think
from the time I was like 11, mymom's one time was like like,
if you're gonna, if you thinkI'm gonna like pay for one of
your things, if you don't listento me, like you're done paying
for the, it's like gotta, likewent and got a paper route.

(12:20):
I'm from central illinois.
There's a thing calleddetasseling, which is like
pretty much child force laborcamps where, like, you walk in
these fields and you take thetassel out of the corn um, okay
and it's.
You're just getting yelled atby essentially like arnie's,

(12:41):
like uh, who are hired to beessentially with these
13-year-old kids throughoutCentral Illinois to pick the
tassels faster.
It was getting cut by the corn.
I did that.
I worked at a pizza place forfive years.

(13:02):
I made all the prep cook andthen cooked it and then
eventually made it to delivery.
Nice, I was a waiter, but last20 years I worked in politics
and community organizing.

Speaker 1 (13:16):
Oh, wow.

Speaker 2 (13:17):
So I would say that's probably where I used to work
in the Senate.
Worked for a union, oh wow,worked for the california school
board association.
So, uh, art.
When when I told people a fewyears ago that I was going to be
a full-time artist, like almostno one like it couldn't have

(13:37):
come out of more left field.
They were like no one, evenbarely other than the people I'd
given the little drawings tolike.
Oh yeah, Just like it.
It didn't resonate Like what.
That's awesome.
So yeah, Been around the block,I guess.

Speaker 1 (13:57):
For sure.
Well, I think it's better ifyou have.
Yeah, what are the best thingsabout Web3 today?

Speaker 2 (14:10):
I mean I go back to like I really like abstract
thinkers, like I think it's justso easy to just get caught up
in the status quo or just likegoing through kind of just like
is what an american is two and ahalf kids, minivan, white

(14:31):
picket fence like I just thinklike we're almost programmed to
be so basic right now that likeif and I'm not by no means are
people in crypto or NFTs perfectthere's a lot of people that
have issues, but I just think,on the whole, like people I mean

(14:51):
definitely people tend to likepsychedelics in our community,
or they're at least open-mindedto it.
They tend to like freedom andlike personal freedom and
sovereignty in ways that, like Ipersonally am into.
So for me it's just likeself-selecting for people that

(15:12):
are pro-freedom and probablythink a little bit more
abstractly about the world thanjust like kind of generically
what it is to be an Americanright now.

Speaker 1 (15:27):
For sure, for sure.
So where do you see digital artin five years?

Speaker 2 (15:36):
I think it's gonna.
Five years is tough, maybe 10,it's like 10 years, I think.
If it's ubiquitous five years,I still think we're still early.
Okay, like until it's amazonand it's one click and like
almost custodial.
I think a lot of, I think a lotof the people that I think

(15:58):
everyone that's for likeself-custody is already here,
but I don't think that, rep, Imean the vast majority of
americans like aren't likesitting there holding gold with
like guns to guard it.
Right, like it's like they.
They want a bank, they want itto be like insured by the fdic,

(16:18):
right, right, like they theydon't want to like oh, I
potentially lost this veryvaluable thing.
But also like I think we'regoing away.
I mean there's going to be thex copy, there's going to be a
couple of these really expensivenfts, but I think, in general,

(16:38):
it's gonna.
Where we're headed is a lot likea hundred dollars and less as
far as digital assets areconcerned.
Right, I think that's probablya lot more where we're headed.
Um, unless for it to go crazy,like if eth pumps or crypto just

(17:00):
pumps astronomically, thenthere's enough people that have
made money.
But I think, like 2021 happenedbecause a lot of people got eth
at 80 bucks and then all of asudden it was 1400 or something
and like they just were sittinghere with stupid amounts of
capital to deploy.
But a lot, of a lot of thoseETH patrons are gone.

(17:20):
I mean they exist, but it seemslike now they're back to just
the traditional art world oflike collecting one of 10, one
of 10 pieces of art or artistsFair, fair.
Not seeing a lot of what Iwould say like real patrons in
the space anymore.

Speaker 1 (17:42):
Right.
No, I agree with that.
I mean, I feel like I don't seemuch on the timeline of this
being collected or that beingcollected.
Yeah, it's definitely sloweddown a bit.

Speaker 2 (17:55):
A lot, a lot of it yeah, I mean it's one thing to
slow down, but it's just like ifa 20th of the capital spent on
like just x copy probably wasput into like 200 more artists
who are all now getting to liveoff their art and like I mean

(18:18):
that's where the revolution isfor me, like we can create a
middle class set of artists in away that doesn't exist right
now.
It's feast or famine yeahthere's the jeff coons and cause
of the world, and then, likethere's the damien hirst, and
then I think there's like fivemillion artists in the united

(18:40):
states or something, and almostall of them right like, are poor
yeah or work, at least a jobyeah, I think part of that, like
I feel like a lot of whathappened in 21, I mean, yeah,
there definitely was like therewas consensus around blue.

Speaker 1 (18:58):
Who was blue chip not necessarily they that they are
blue chip, but who was blue chipand I feel that a lot of that
was people that were like afront face for funds, not
necessarily individualcollectors, because I don't feel
like I don't know, there was alot of people that were front

(19:21):
face for funds and like groupsof people collecting versus
individual collectors.
I don't think there's a ton ofindividual collectors.
I mean it's just, or maybe it'sjust the ones that blew up
individual collectors.
I don't think there's a ton ofindividual collectors.
I mean it's just, or maybe it'sjust.
The ones that blew up were theones that were like faces of
funds and they're only going tolike invest in like what is blue

(19:43):
chip, whatever that means.

Speaker 2 (19:45):
Yeah, yeah, that feels about right for me too, I
think.
But there were like I don'tknow when I got on like whale
shark, like there were somepeople that were putting in
considerable amount of money andit just felt like they were
like propping up a lot ofartists true, true.

Speaker 1 (20:10):
So what would you like this?
I mean, you kind of you didjust touch on this.
Is there anything you'd like tosee more of in the NFT space?

Speaker 2 (20:24):
maybe I don't know, we'll just go.
We'll go.
The most abstract thought I canthink of, like maybe forgiveness
or something Okay, I feel likethere's so many people that get
quote, unquote, canceled or likeoh, you over minted or you
whatever, and like then you'relike done, like it's just the

(20:46):
it's, it's an angrier space forhow new we are.
We're like the amount of peoplethat talk like they're experts
or like well, you should havedone it this way or whatever
it's like.
I mean, the whole thing is lessthan five years old, like so

(21:07):
like the fact that there's allthese people talking like
they're experts and like almostnone of those people have made
made it as an artist, like allthe people on x like talking
shit, like almost none of themhave made it as an artist, so it
becomes like hard to repeatedlyhear their opinions.

Speaker 1 (21:26):
Like for sure.
Yeah, no, I get that, I getthat a lot.

Speaker 2 (21:31):
I I understand that, um for sure, I understand um,
probably not the biggest thing,but I think I touched on it
before like I just think, likeI'm here so that we I mean I
think if there were a couplethousand more like millionaire
artists, like not necessarilylike multi super gajillionaires,

(21:54):
but like millionaire like Ithink that's when you can spark
revolution, where a bunch ofpeople don't have to work a nine
to five and can really dedicatethemselves to just art.
Yeah, and like hopefullybringing a bunch of other people
up.
I mean that to me is like theuse case and the thing that gets

(22:14):
me most excited about it.
That's why I was like lovedroyalties, while it was a
concept of like I just anythingthat gave money to artists I
think is a worthwhile endeavor,and right now it just that's
shrinking by the minute and it'slike hard to imagine a lot of

(22:34):
people wanting to get in.
It's like right, it's hard forme to encourage people to want
to get in because, like I knowwhat it takes to try to break in
and it's like better, have somehelp from some rich cabal
members or you're screwed fair,fair.

Speaker 1 (22:53):
So okay, I'm curious on your thoughts on, like how do
you view editions versus one ofones, like how do you you use
them together?

Speaker 2 (23:06):
I pretty much stopped doing one of ones like first
year 2021.
I just I never really developeda group of folks who wanted to
spend a lot of money and likethat wasn't my that, that that
wasn't what was exciting me.

(23:26):
I think that was always kind ofa man of the people come from,
like organizing background,always had a man of the people
come from, like organizingbackground, always had a lot of
folks and like.
And then the people I sawreally crushing it like the x
copies of the world and people'sit's like they put out tons of
work.
I mean picasso, I mean 55 000paintings in his lifetime or

(23:47):
more.
It's like you don't getremembered by having created a
hundred pieces of art total inyour career.
I mean there's very, very fewartists ever that made just like
a tiny output and then, yeah,it might be good for their
collector base but like they'renot anyone you really remember

(24:10):
unless they like commit suicideor you know it's like their roth
goes like.
I mean like it exists.
But in general, the people, theboskiats, like everyone who
makes it in art is prolific andI think the coolest part of web3
is that you get a bunch of fansand people who have are

(24:31):
incentivized to hype you up,right?
So if you'll maybe it was thatlunch or maybe it was a
different one talking withpatrick amadon and at the time
you'd only have one of ones outand I I was just like like you
can cater to like 30 rich cryptodudes on the planet, or you can

(24:54):
cater to the like billionpeople who would want your art,
and I guess I I would ratherhave lower cost art and be seen
as a champion of people and beaccessible than like I've
historically not been great atlike kissing the ring to the

(25:14):
rich collector base here andlike I can't see myself getting
better at it.
Like I don't know, I'm justthat's good, you see.
Like it is like I'm the mosttransparent person you've ever
met in life.
It's like I just have a hardtime.
Like I come from politics, solike I guess maybe it was just
years of like having to keeplike your poker face, or now I'm

(25:38):
just like yeah, yeah, like Iearn the right to say what I
think about stuff.
You don't have to like it.
But like yeah, I'm not gonna,I'm not going to kiss ass just
to sell an NFT.

Speaker 1 (25:52):
I like it.
I like it.
So switching it up a little bit.
If you were an animal, whatwould you be and why?

Speaker 2 (26:03):
Oh, eagle, okay, Just for the.
I mean, I just think flying,yeah, as simple as that.
I I gotta do one of those zerogravity flights.
Um did an nft project where Imade some nfts for up for nifty
gateway while I was like likefloating and just those little

(26:26):
experiences of floating nearspace was the most
mind-blowingly amazingexperience of my life.
I almost get tingles thinkingabout it.
So I imagine getting to do thatconstantly would be pretty rad.

Speaker 1 (26:42):
That's awesome.
That would be a fun experience.
Yeah, do you have a favoritefood?

Speaker 2 (26:53):
like, probably not to eat like every day of my life,
but I would say uni oh, okay,okay.

Speaker 1 (27:02):
I like uni quite a bit and you're referring to like
sea urchin?

Speaker 2 (27:07):
right, sushi, yeah, sea urchin, yeah, like, yeah,
yeah, I think that's my favoritebite of a meal and you're
referring to like sea urchin,right?
Sushi?
Yeah, sea urchin, yeah, like,yeah, yeah, I think that's my
favorite bite of a meal.
When you get really good seaurchin, like that tends to be
like my favorite bite that Ihave for that month or two.
I mean, I'm basic.
I could easily say pizza theretoo, I love pizza.

(27:29):
I could easily say pizza theretoo, I love pizza Fair.

Speaker 1 (27:33):
What's the best piece of advice you've been given, or
do you have a mantra that youlive by?

Speaker 2 (27:41):
It's actually the only parenting advice that I
give anyone.
I'm not super big on parentingadvice, but this is the one I
tell Someone told me and I'veshared it with everyone.
Anyone and like, I'm not superbig on parenting advice, but
this is the one I tell someonetold me and I've kind of shared
it with everyone.
It's like be very excited whenyou, your kids, come home, and
I've kind of taken that toalmost everyone.

(28:03):
Yeah, if, if all people see youfor is like a minute or two, but
when they see you you actuallylook like excited to see them, I
think you can stay kind of atleast friendly with a huge
amount of people and it justkeeps people warm.
The people are kind of E or Eor just like.

(28:24):
It's like how you doing, likeI'm okay, like it just doesn't
like.
So I'm trying to show warmthand I think like, generally, if
you, you can get away with beinga dick, you can be away like
with a lot of stuff.

(28:44):
If, when you first see someone,you're like hugging them and,
yeah, like looking excited and Ithink, tenfold if it's your kid
, oh for sure, for sure, my, mykids haven't come in the house
without getting like lifted upand hugged and like loved up,
and then it's like they want togo.
You know, read or something.

(29:04):
It's not like I have to spendevery second with them, but I
just want to make sure that theycome in and know they're in a
place where they're loved.

Speaker 1 (29:11):
You know, that's awesome no, that's a solid one.
I like that piece of advice.
It reminds me kind of like whatlast week Pete Halverson, his
podcast, went live and he saidsomething along the lines of
like like, be the happiness forsomeone that day, type of thing.

(29:31):
You know, just go out and tryand put smiles on people's faces
, like, even if it's just one aday, you know, just do it Cause
it makes it, makes your lifebetter anyways.

Speaker 2 (29:43):
Yeah, I mean, that's probably the advice I give my
kids is just like improve theroom that you're in.

Speaker 1 (29:49):
Okay, that one's good , that one's good.

Speaker 2 (29:51):
So it's similar.
Yeah, yeah, be the good vibes,like for sure.
Whatever, whatever you're in,don't make, don't leave it worse
, right.

Speaker 1 (30:02):
Right.
Do you have advice for artistsjoining the crypto art space?

Speaker 2 (30:11):
Um, I would say thick skin.
Um, get some for sure.
Get a group of people that youactually trust and like know who
will give you.
Like, just give you thestraight up like.
I think anything in life isprobably worth having that, but
here in particular.
But if all you do is read thetimeline, you're gonna get so

(30:33):
many mixed messages.
It's good, you're gonna.
It's gonna be impossible.
Yeah, and ideally a little bitlike art professors, where it's
like they give you advice andit's like but if they could have
made it as an artist, theyprobably would.
Instead of like needing to bean art professor, it's like try
to get the advice from someonewho's actually made it.

(30:54):
In this scene is what I wouldsay, because, like, there's a
stupid amount of advice that Igot from people that just really
have no clue whatsoever.
Solid yeah, it's a word youknow they always talk about like

(31:15):
average white guy or whatever.
Like give me the confidence ofa mediocre white male or
something like that.
Like the crypto, is that onsteroids?
It's like a lot, of, a lot ofpeople with super confidence,
but not necessarily justified,right, right.

Speaker 1 (31:40):
So if you could live or move anywhere, where would
you live and why?

Speaker 2 (31:47):
New York City.
It's just so damn exciting.
I mean, I never got to do it inmy 20s.
I always thought it was, but Ijust kept getting better jobs
here in california.
And then like one of thosethings like before I'm 30, I'm
gonna do, now I might somedaylike but like, but then

(32:17):
california also makes you soft,so now I don't really think I
can handle winter.
I'm like I want to move to newyork, like from september and
october and then maybe in may solike three, three months of the
year.

Speaker 1 (32:35):
That's fair.

Speaker 2 (32:35):
Yeah.

Speaker 1 (32:37):
Do you have any questions for me?

Speaker 2 (32:43):
I'd love to know what's next for Click Create oh.

Speaker 1 (32:49):
Well, I mean we're finishing up season two right
now.
We have one more month left ofcurators, so bats.
So currently is um pravin iscurating this current month of
october and next month we havebat soup.
Yum, finishing off the year,and then we will be probably

(33:16):
doing something for December I'mnot sure exactly what yet.
We're still in the works onthat and then we've been
recruiting all year for curatorsfor next year and we'll kick it
off again in February.
Start season three.

Speaker 2 (33:34):
That's exciting.
Any alpha you can share on anywould-be curators so I can get
in their good graces.

Speaker 1 (33:43):
Oh wow, that's a good question.

Speaker 2 (33:46):
Who do I have to kiss up to?
I'm not kissing up.

Speaker 1 (33:52):
Oh man, that's good.
Uh, I have to see, I have to godouble check who's who's
committed to it already and uh,maybe, maybe after this, we
could, we can I was gonna say,let me slide into my dm.
Oh man any other questions?

Speaker 2 (34:15):
um, I get.
There's probably one I'd askfor anybody like.
What keeps you here?

Speaker 1 (34:22):
man, that's a hard one because lately you're just
like, for me I'm just like man,there's a lot like I, the stuff
I see on the timeline I meanlike I don't scroll the timeline
, but the stuff I do see I'mlike really like we're following
this dude on what he's saying,like like really, we're doing

(34:45):
this, like, come on, people likeI, you don't like, yeah, yeah,
it just bugs me and I'm, but youknow, I, I don't know, I don't
know what keeps me heresometimes.
But the good people, I shouldsay the friends.
I've made some good friends andyou know what I'll say friends

(35:07):
will definitely help a lot inthis space, definitely help a
lot in this space.
Like, I love touching, talkingwith clutch and prav um and para
let and uh 787 um those arelike the top ones that I talked
to and og, here and there, umdefinitely talk to him.
So it's a good amount of goodpeople that I just talked to.

(35:30):
And then, um, the tungsten daohas a djinn chat and that's just
a fun uh chat to be in, becauseit's just a lot of bsing and
talking about how crypto's overand whatnot after watching the
chart or something like that.

Speaker 2 (35:47):
So it's good times, yeah I feel like you got it if
you, if you didn't create enoughany friends here, I don't think
anyone would stick around.

Speaker 1 (35:56):
Honestly, yeah, yeah, friends definitely help and you
know, keep your sanity, um, youknow, just to know like people
actually do care.
And you're like dude, what thefrick is going on, like like I.
I don't understand it either,but people want to make money if

(36:21):
they can.
Either the people are trying toshill or they're.

Speaker 2 (36:23):
There's always going to be bad actors and so we're
just at that point where peoplegot to learn.
Well, since I have you and Iget to ask you questions.

Speaker 1 (36:36):
I'm going keep going.
Let's do it, let's do it, let'sdo it.

Speaker 2 (36:37):
So I want, I want your consulting advice.
What would you give for likewhat would you tell someone like
I'll just say myself, exactlymyself.
Or you can, if you don't wantto say exactly myself, you can
definitely do, um, abstractly,like people who did very well at

(36:59):
a certain point and have stilldone a couple successful drops
here and there, but aren't inthat top 25 people that are kind
of have the big one-on-onesales consistently.
Like what?
How would you?
How would you approach that?

Speaker 1 (37:21):
all right.
So this is hard, this hard.
This is a hard question and youknow so.
Okay, so there's definitelytiers of like made it, almost
made it, but like you're in likethis dead zone.
And then there's like whatevertops here, whatever artists, and
I'll throw down like theapproximate.
I mean it's probably changed alittle bit now, but I feel like

(37:43):
the approximate like it's likebelow three to five e, like is
you can usually get lately it'sbeen very slow, but it used to
be like below three to five.
Um, there's and I guess this isso I I'm a big additions fan but

(38:03):
applying to one of onesspecifically and then we can
talk about, I guess, maybeadditions after that.
But below three to five eathwas like pretty easy.
And then once you go above that, between like three to 15 eath
is like a dead zone, likethere's no buyers in that zone.
So if you like don't havemomentum to break through that

(38:28):
you're gonna have to.
You should, should stay belowthat three to five ETH.
I personally think, because youyou want to hit those
consistent sales until likepeople, actually you get that
momentum of again to breakthrough, and because of that I

(38:50):
also feel like I'm a huge fan oflike low reserve auctions,
unless you're going to make likeprivate sales off the record.
Yeah, because I feel when youset those artificial floors it
stalls your momentum, like, oh,okay, I just sold this at three
and then I sold this one at five, and then I sold this one at
six, seven, and then at somepoint you know it's not you're

(39:14):
going to be running out ofpeople are willing to throw down
that money.
So I always feel you shouldhave a low reserve so it draws
people in and it gets themhooked and wanting to win that
piece and fighting for thatpiece, versus like I'm going to
sit on it at eight reserve andhave like one bed type of thing

(39:34):
when, and also I mean I feellike moving your work is better
than just sitting on it, if youcan.
You know, I mean, yeah, sure,it's good to have goals for,
like, okay, this one, this onepiece.
And here's another thing I feelpeople can have definitely
different price points.
You know like, hey, you know,this includes this, this doesn't

(39:55):
include this or whatever.
No one's actually done thatlike.
I don't feel like, hey, youknow, if you just want a digital
version, this is how much itcosts and if you want the
physical with it, this is howmuch it costs.
Or if the auction gets abovethis point, I mean I've seen
like if the auction gets abovethis point, you get the physical
or a print with it.
Like I think that could be aninteresting dynamic where you

(40:19):
could even just be like, hey, ifyou want to pay this price,
this is what you get.
If you want to pay this price,do you get this with it?
If you want to pay this price,I'll just you know, let's grab
dinner sometime when you're inthe city, or something like that
.
I don't see a whole lot of that,but I think that's the thing is
like people will stall theirmomentum a lot because of this

(40:44):
floor price maintaining BS thateveryone got into and it really
screwed a lot of people upbecause they could have just
thrown down like low reservesand people would just keep on
bidding them up.
But uh, you know, they got thatin their that mindset of I need

(41:07):
to maintain a floor whichdoesn't help the artist.
That does not help the artistat all.
It only, it only benefits me,the collector, for you to
maintain my a floor thatprotects my investment yeah, I
mean it's such a fine line likeI only made people money for two
years, like literally I don'tthink one person ever bought my

(41:30):
art and then didn't sell it fora profit.

Speaker 2 (41:34):
Oh wow.
And so you're like, yeah, youfeel yourself for a while and
like, literally I didn't talk toanyone for my first two years
of nfts that I didn't make moneyfor oh yeah yeah.
So like you get hooked to thatfeeling of like I'm I'm making
collectors money right sort ofthing.

Speaker 1 (41:53):
And but then when you hit a multi-year like bear
market, it's like well, I alsoneed to feed my family for sure,
for sure yeah and I mean, andthat's the thing, like, there
was also the one eighth equalsone e thing crowd and I feel
like they are mostly dying outor they can't, you know,

(42:14):
actually defend that positionanymore.
Um, because, realistically,people are looking at the usd
price of things and if you know,yeah, I mean that's why, like
at click create, we cut ourprices in half this year because
eth doubled.
So we cut our prices in halfbecause, realistically, who's

(42:35):
going to throw out, you know,double the amount of money than
it was last year, just becauseeth is doubled?
That's like usdc is the or usdis the price most people live by
.
Um, but as far as additions, Ifeel additions are the future.
You know I I've been a huge, uhadvocate of them for a long time

(42:58):
because it allows you to stillmake one of ones.
It allows me as a collector,even if I have already a
one-on-one, I can still collecteditions because it's a low
entry point and I can supportthe artist.
It's kind of like a patreon ina way, like an edition can be

(43:20):
that way where you're like okay,I'll buy this because I like
the art and I like to supportthe artist and I want them to
continue making art.
So editions is the easiest wayto do that and more people can
buy that.
I think more collectors will doby multiple editions from

(43:40):
artists than than artists feellike they, I feel like they have
.
Some artists have this mindsetof a collector's going to buy,
you know, this edition and thenthey're not going to buy
anything else, when reality ismost collectors are going to try
and buy every edition from anartist just so they can like,

(44:02):
support and have, you know, abigger exposure to this artist.

Speaker 2 (44:08):
Yeah, yeah.
I mean I think in the last twoyears in particular, I mean I
pretty much just did an additionevery like two weeks for my
first year or two, like that was, yeah, that was like all I did
until I did the Stoicscollection, like a big 5k PFP or
whatever, yeah.
But like I mean, if I thoughtthat would still work, I

(44:29):
probably would still do it.
But for me it feels like alittle bit more like you need to
make like an album, like it'slike me just showing one piece
at a time, like I haven't reallyseen too many artists do that
anymore, whereas like this ideaI think, like ak probably did it

(44:52):
the best with the piano stuff,but like this idea of like a
nice collection, it is moreintriguing to me.
Yeah, uh, I, I just did a bigdrop as a collab in may on like
with the ordinals.
okay, um, we, we minted out 2000 of them oh nice, yeah, it

(45:17):
was a very successful drop, butlike, yeah, it's like constantly
evolving and like trying tothink of like how to do
something cool and innovative.
Right, that's a fine line it is.
I mean, I wish it was as simpleas like I love painting, I'd
love to make like one, oneedition a week and like have

(45:40):
people like it.
But you're just constantly likehow do I keep an ongoing market
in this space without yeahoversaturating myself and yeah
yeah, I don't know.

Speaker 1 (45:52):
I mean, I mean, the flip side is you could do one a
week.
It's just an addition of 10,whatever or 20, I have no idea
what size, and you know.
Like, hey, these are what isout there.
If you want to buy it, buy it,I don't care.
Um yeah, I have no idea, but Ifeel like no one has really done

(46:12):
that either.
I mean, the closest now that wehave is like Rodeo or Odeo,
whatever it is, but that's allfree stuff and that's kind of no
thanks.
Yeah, that's, it's interesting.
But you know, I don't know howyou make money on that,

(46:33):
especially if, like, royaltiesaren't like enforced, like
you're just throwing out goodart and if someone's not paying
royalties on future trades or onthat art, then that kind of
sucks alright, you got methinking.

Speaker 2 (46:52):
Maybe I just do like a 10 of 10 at 1 E for like once
a week, 52 weeks.
That's like that's getting tobe a middle.
That's getting to be likemiddle class I don't need to be
rich, but that's getting to belike middle class, like I don't
need to be rich yeah but itwould be nice to just feel like
you had a steady income yeah, no, I think it.

Speaker 1 (47:11):
I mean, I think it has a lot of potential.
Um, you know, and maybe the newyear you do a larger edition
and then you know every weekafter that and, because i't know
, it's got to be.
Sometimes it's interestingbecause, if you have, because a
lot of collectors are kind ofcompetitive and some people,

(47:34):
like, want complete sets ofstuff.
So, oh, you know, who did agood job at this Was May.
A good job at this, um was may.
Um, she did like a subscriptionmodel where or it wasn't a
super, no, it wasn't asubscription, but it was every

(47:54):
month she did one, really oneedition, and she was selling
like 90, I think, a month.
So, and she did it for one yearand then she stopped, just
cause she was like it was coolthough, but she was like the
only one that did it and she gotgood support out of it.
But, yeah, something like that,I think could be cool.

Speaker 2 (48:20):
It's good.
I'm always just hopping aroundtrying to think of, like the
biggest best idea or being firstor something you know like, and
I think it's like the samething everyone does and I've
been pretty clever at it so far,but at a certain point it's
like I I'd rather it be easier.

Speaker 1 (48:42):
Right Fair.
I just want you know somethingthat's tried and true and it
works, so I get it.

Speaker 2 (48:47):
Yeah, huh.
Well, I appreciate youanswering my question, yeah of
course, of course.
While I get free consulting.
You know, why wouldn't I?

Speaker 1 (48:59):
So do you have any projects you were working on or
you'd like to talk about at themoment?

Speaker 2 (49:04):
projects you were working on or you'd like to talk
about at the moment, uh,nothing.
I wouldn't say anything superimminent.
I have, like I got multiplecollections that are kind of
done.
But going back to like lookingfor the perfect way, like it's
funny because it's like advice,like there's some things where,
like I know, if I was outside ofmyself I'd be like just release

(49:29):
the art, don't be such a wimp,right, right.
But when it's your own stuff,you're like all right, it has to
be perfect, it needs to be theright platform, right time.

Speaker 1 (49:43):
Right right.

Speaker 2 (49:44):
Put too much work into it for it not to be a thing
.
Um, I have been exploring thesay network.
Okay, um, it's, it's hard wheneverything is like 40 cents,
like well, they're like a say islike 40 cents, so you're like,
but I I kind of think the sweetspot for nfts really is like 10

(50:07):
to 50 bucks, like, okay, ifeverything I did was an open
edition for like 50 bucks andyou know, certain ones went
crazy, certain ones maybe didn't, but like that would probably
be my super ideal way of doingit.
Um, just give some profit onthe ones that really hit right.

(50:33):
So they essentially have likeno gas.
I mean it's like less than acent.
Um, and then they have like aburgeoning community.
I mean it's tiny, a burgeoningcommunity, I mean it's tiny.
But I will say I have someinterest in like trying to be
new somewhere, because I thinklike too late to be x copy or

(50:55):
people on ethereum right like orthe punks or whatever it is
like.
That's like history of thehistory of the maid, whereas,
like I could still make a lostrot, like lost robbie of say,
yeah, yeah all right so like,and if it's not say you know, at

(51:19):
least my head's at like, try totry to go somewhere where you
can make an impact, becauseright now youth is too big.
I not that it can't happen, butI'm not seeing very many
artists like really impact theculture.
I think patrick amadon does apretty good job.

(51:39):
Um, I mean there's, there'sartists that maybe try, but very
few I think are actuallyimpacting the culture.
I think they're like justplaying along, you know, staying
with what's on trend.

Speaker 1 (51:57):
Right.

Speaker 2 (51:57):
And then making a lot of glitchy art that looks like
X-copy.

Speaker 1 (52:03):
Fair, fair, fair.

Speaker 2 (52:11):
Awesome, like x copy fair fair, fair, awesome dude
gabe.

Speaker 1 (52:12):
Thank you so much for your thoughts, man.
That was a great interview.
I really enjoyed it.
It was uh the laughs, thethoughts and uh your time.

Speaker 2 (52:17):
Thank you so much I really, really appreciate it.
I uh, I'm sure not the easiestperson to interview because, uh,
I don't stay on, I don't stayon message, but uh, no, I, I
really enjoyed myself and thankyou so much for having me.

Speaker 1 (52:33):
Who is this guy?
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