The Maturing Ag Tech Landscape: Practical, Profitable, Proven

Season 5: Episode 211

As the ag tech sector matures, the industry is finally shifting its focus from flashy innovations to solving real problems on the ground. In this episode of North American Ag Spotlight, Chrissy Wozniak explores how the ag tech space is becoming more practical, profitable, and proven — especially when it comes to addressing the core issue that keeps most farmers up at night: labor. Joining the conversation from St. Louis, Missouri is Connie Bowen, Founding Partner of Farmhand Ventures, a venture firm focused on the future of work in U.S. agriculture.

Connie shares how her background — spanning from engineering to hands-on farm work in Oregon’s Willamette Valley — shaped her laser focus on labor as agriculture’s most pressing challenge. She discusses how investor enthusiasm surged after high-profile acquisitions like Monsanto’s purchase of Climate Corp, but notes the disconnect between capital flowing into ag tech and the slow pace of on-farm adoption. That’s where Farmhand Ventures comes in — helping startups build with the farmer, not just for them.

Throughout the conversation, Connie breaks down what makes an idea investable in the ag space, why founders must collaborate closely with growers and farmworkers from day one, and how including the voices of those doing the work creates smarter, more successful tools. She explains that while sustainability and climate concerns may attract outside capital, these investors often fail to understand the farmer’s “hair-on-fire” problems — like labor shortages and razor-thin margins — which must be addressed first.

Connie also talks about mistakes she sees ag tech startups making, including overpromising, chasing the wrong markets, or designing without true farm-level feedback. She emphasizes the importance of field trials, user input, and ongoing proof, comparing startup success to a sports team that has to earn its wins every season. Looking ahead, she predicts robotics will play an increasingly critical role in specialty crops and emphasizes the need for tech to help elevate workers into higher-value roles rather than displacing them.

This episode highlights a turning point in ag tech — one where the best solutions come from close collaboration, practical thinking, and a deep respect for the realities of farm work.

Learn more about Connie and Farm Ventures at https://www.farmhandventures.com/

#agtech #smartfarming #agriculture

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