Not Just Candle Talk: Burn the Rules. Build Your Legacy

Not Just Candle Talk: Burn the Rules. Build Your Legacy

This isn’t your average business podcast. Not Just Candle Talk is the unapologetic, unfiltered audio home for ambitious entrepreneurs, creatives, and side-hustlers ready to do business on their own terms — no fluff, no fake motivation. Founded on real experience and raw truth, this podcast dives into the real-life challenges behind the candle business and beyond. Whether you’re just starting out or scaling your empire, every episode is packed with lessons, strategies, and mindset shifts to help you build a business and a life you don’t need to escape from. Hey, I’m Toni, and I know what it’s like to start from scratch. When I launched my candle business, I had big dreams but limited resources — no investors, no fancy marketing team, just grit, Google, and a lot of trial and error. I built my brand from the ground up, burned out more times than I can count, and learned to pivot, scale, and get smart about what really makes money in this game. Not Just Candle Talk was born out of my journey — the highs, the hustle, the hard lessons — and the deep desire to have conversations no one else is having in entrepreneurship. The stuff beyond the surface. The why behind the work. This Podcast Is For You If… You’re tired of overnight success stories with no receipts. You want to make real money while staying true to yourself. You believe business can be both profitable and purposeful. You’re building your brand while managing your real life.

Episodes

May 28, 2025 11 mins

Ever stared down a deal that seemed completely out of reach? You're not alone. In this gripping episode, I take you behind the curtain of my most nerve-wracking entrepreneurial moment — facing a five-figure deal that could either catapult my business forward or set me back months. With no industry track record and legacy competitors circling, my chances looked slim to none.

What happened next revolutionized my approac...

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Are you constantly leaving money on the table? The uncomfortable truth is that most entrepreneurs under-negotiate, guided by fear of rejection or a misplaced belief that accepting less somehow gets you through the door faster. 

In this compelling episode of Not Just Candle Talk, we dive deep into the psychology and strategy behind effective negotiation—not the aggressive, winner-takes-all approach you might imagine, but ne...

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May 19, 2025 9 mins

What happens when the lights go out but the entrepreneurial fire keeps burning? This captivating episode takes you on a journey to fictional Ebon Hollow, where three unlikely entrepreneurs—Rena, Jax, and Nova—transform darkness into opportunity when their town loses power permanently.

Their story unfolds as a powerful metaphor for building something meaningful from nothing. Without funding or fancy websites, these characte...

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Ever notice how entrepreneurs put peace on layaway? "Once I hit six figures, I'll rest. Once I scale, I'll breathe." But what if peace isn't a milestone—what if it's a muscle that needs daily attention?

Welcome to Part Two of Finding Peace, where we dive deeper into the boundaries, habits, and healing every entrepreneur needs to sustain success. After experiencing burnout firsthand and having ...

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Have you ever felt like you're pouring everything into your business but getting nothing in return? Today's story will resonate deeply with anyone who's experienced entrepreneurial burnout.

Meet Nina, a 34-year-old candle maker who started Wicken Flame with just $500 and a dream. Her initial success quickly gave way to the harsh realities of business ownership—shelves full of product, an empty bank account, ...

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Have you ever felt like you're doing everything right in your business, yet somehow it's still not enough? That feeling of running uphill, alone, in silence—even as you check all the entrepreneurial boxes everyone says lead to success?

This raw, unfiltered conversation pulls back the curtain on what entrepreneurship really feels like behind the highlight reels. We've all been sold a fairy tale that hard work...

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Ever found yourself asking, "Why am I even doing this?" in your business? You're experiencing what I call a purpose crisis – a critical turning point where the passion that once fueled your entrepreneurial journey seems to have disappeared.

Purpose isn't just some fluffy concept for vision boards. It's the backbone of sustainable business success and the antidote to entrepreneurial burnout. Through...

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Ready to break free from financial mediocrity? The wealth landscape has transformed dramatically, and what worked for previous generations won't cut it anymore. In this revealing episode, we pull back the curtain on the unfiltered blueprint to wealth that the 1% leverages but rarely discusses publicly.

The harsh reality we're facing in 2025 demands bold new approaches. AI is replacing jobs at an accelerating pace...

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The business landscape has shifted dramatically, and the message is clear: those not leveraging AI aren't just falling behind—they're already behind. This candid, eye-opening discussion strips away the hype surrounding artificial intelligence to reveal the stark reality entrepreneurs face in 2025.

From small candle businesses to creative agencies, the divide between those embracing AI and those resisting it grows...

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Ready to break through the boundaries of physical business and explore the new digital frontier? The metaverse isn't just buzzword territory for tech giants—it's rapidly becoming the next essential marketplace for entrepreneurs of all sizes.

Diving deep into this digital evolution, we unpack what the metaverse actually is: a collective virtual space where entrepreneurial opportunity abounds. Think of it as a 3D v...

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What happens when the business you started with passion becomes the very thing draining your energy and bank account? Beyond the glossy Instagram posts and six-figure launch screenshots lies a reality most entrepreneurs face but few discuss openly: the burnout, the financial strain, and the overwhelming pressure to maintain an appearance of constant success.

This raw, emotional episode cuts through the toxic hustle culture...

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Ever scrolled through those "quit your job and make six figures from your laptop" posts and wondered if they're selling a dream or reality? This raw, unfiltered discussion tears down the glamorous façade of entrepreneurship to reveal what's really waiting on the other side of your resignation letter in 2025.

Behind every entrepreneur flaunting success on social media, a hundred others are silently drown...

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Every entrepreneur dreams of building a profitable business, but many find themselves stuck in a cycle of zero returns despite their best efforts. What separates successful business owners from those who struggle isn't just hard work—it's avoiding the critical mistakes that silently sabotage your progress.

Throughout this eye-opening episode, we unpack ten entrepreneurial pitfalls that consistently derail busines...

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The workplace revolution is here, and solopreneurship stands at its center. Forty percent of workers now choose flexibility over traditional employment, representing a shift I've seen building for years—even as corporations began paying lip service to "work-life balance" a decade ago.

Solopreneurship isn't just about working alone; it's about mastering the art of running an entire business through ...

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Cryptocurrency is transforming how entrepreneurs conduct business, offering advantages that traditional payment systems simply can't match. For small business owners feeling the squeeze of 2-4% credit card processing fees, crypto presents a compelling alternative with significantly lower transaction costs—especially valuable for those handling high sales volumes.

The digital currency revolution extends far beyond just...

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Every entrepreneur faces the tempting prospect of going into business with those closest to them—but should they? We tackle this challenging question by examining the double-edged sword of family and friendship business partnerships.

The allure is undeniable: working with people who already understand your character, share your values, and genuinely support your vision. These built-in advantages create a foundation that ma...

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The modern financial landscape demands creative thinking beyond the traditional paycheck. As we explore the nuanced differences between side hustles and passive income, we uncover that while many use these terms interchangeably, they represent fundamentally different approaches to building wealth.

Side hustles demand your ongoing time and active participation—freelance writing, graphic design, rideshare driving, or selling...

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What does the centuries-old wisdom "it takes money to make money" really mean for today's entrepreneurs? I'm challenging conventional thinking by breaking down when and how this principle applies in the modern business landscape.

Through a personal story of using this phrase as a career compass during a job interview, I reveal how this principle became a powerful goal-setting tool in my own entrepreneur...

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March 16, 2025 18 mins

Smart entrepreneurs gearing up for 2025 need to embrace AI tools while developing multiple aligned income streams and prioritizing financial literacy for sustainable growth. We share actionable strategies that balance technological advancement with practical business fundamentals.

• Implementing AI as a virtual assistant to automate customer service, analyze data, and enhance content creation
• Building a strong online...

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Can the simple act of lighting a candle truly transform your home into a cozy autumn haven? Absolutely. In our latest episode of Not Just Candle Talk, we explore the magic of fall scents and how they can create a warm, inviting atmosphere. From the spicy sweetness of pumpkin spice to the earthy undertones of woodland escape, we break down how different scents from wwwgalorecandlescom can make each room in your home feel like a seas...

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