November 7, 2025 • 13 mins
We break down why marketing is the oxygen of a business and how to build a system that compounds over time. We share strategy-first steps, content pillars, and the habits that keep momentum steady without burning out your team or budget.
• marketing as connection before conversion
• founder as chief storyteller and culture setter
• employees and customers as brand amplifiers
• strategy before socials and audience clarity
• content pillars for consistency and trust
• measuring performance and doubling down
• systems, batching, automation, and monthly themes
• community-led stories and testimonials
• quarterly reviews and iterative pivots
• vision-led marketing that sells belonging
Do me a favor and share it with someone who needs to hear it, and tag us at not just candle talk
Don't forget to grab your free marketing mastery blueprint checklist on our link tree
Collect all free downloadable checklist and access to other items https://linktr.ee/thecreatorcomebacknetwork
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:21):
You can have the best product in the world.
But if no one knows it exists,it doesn't even matter.
Marketing isn't just anInstagram post, a few hashtags,
or even a flyer.
It's the heartbeat of yourbusiness.
(00:41):
So today we're going deep.
Who owns marketing in yourbusiness?
Where do you even start whenyou're not a marketing expert?
And most importantly, how do youmaintain it consistently without
losing your mind or your budget?
(01:05):
So let's start with some truths.
Marketing isn't optional, it'soxygen, it's how your business
breathes, how your customersfind you, and how your story
spreads.
(01:25):
But too many entrepreneurs treatmarketing like an afterthought.
Something you do after you buildthe product, after you open the
store, or after you launch thewebsite.
But the problem with that, youend up shooting into the void.
(01:49):
Marketing creates connectionbefore conversion, it builds
trust before the sale.
And here's the secret (01:59):
it's not about shouting louder, it's
about being heard by the rightpeople.
Marketing is what keeps yourbrand alive when your product
isn't in front of them.
Think of brands like Apple orNike.
(02:20):
Their marketing isn't justselling you a product, it's
selling you a belief, anidentity, a lifestyle.
And that's why people line upfor something they already have.
It's not logic, it's connection.
(02:41):
And what is that?
That's marketing.
So whose job is marketingreally?
The short answer is everyone's.
Whether you are a soloentrepreneur, a small business
owner, or you're running agrowing team, marketing isn't a
(03:04):
department, it's a mindset.
If you're the founder, you arethe chief storyteller.
You define the message.
Your employees, they're yourbrand ambassadors.
Every customer's interaction,every email, every post they
(03:26):
share adds to your brand'sreputation.
Even your customers, they'reyour marketers too.
Their testimonials, reviews, andreposts have more influence than
any ad you'll ever pay for.
(03:48):
If everyone isn't speaking thesame brand language, your
marketing will always sound offkey.
Marketing is a key, a teamsport.
Sorry.
It's not about who runs the ads,it's about who protects the
(04:09):
story.
If you're sitting therethinking, okay, I get it, but
where do I start?
Okay, so let's break it down.
Step one, start with strategic,not socials.
Too many entrepreneurs jumpstraight to Instagram without a
(04:31):
message.
Before you post, ask, whatproblem am I solving?
Who is this for?
Why did why should they trustme?
That clarity becomes yourmarketing foundation.
Step two, know your audienceintimately.
(04:55):
Who are they?
What keeps them up at night?
What do they secretly want thatyour product or service
provides?
The deeper you understand youraudience, the easier marketing
becomes.
Because it's not guessing, it'sspeaking their language.
Step three (05:17):
create consistent content pillars.
Pick three to five core themesthat represent your brand.
For example, education,storytelling, transformation,
(05:37):
and results.
So I'm going to quickly just uhput not just candle talk podcast
in the brand.
Um what we do is we we try toeducate um out of the three to
three to five pillars, educationand motivation, and sometimes
(06:01):
storytelling is by far whatdefines what not just candle uh
talk podcast represents.
So every piece of content shouldfit into one of those buckets.
Okay, that's how your brand uhbecomes familiar and it becomes
(06:25):
uh a breeded trust.
Step four, measure, don't justpost.
Marketing isn't about doingmore, it's about doing what
works.
Look at your data, what'sperforming, what's not, and
(06:47):
double down on what drivesengagement and conversion.
That's how you grow sustainably.
Let's talk about consistency,the hardest part of marketing,
okay?
Because marketing only workswhen you do it long enough to
(07:09):
see results.
I'll repeat that.
Marketing only works when you doit long enough to see results.
Most businesses quit after 30days because they don't see
instant results.
But the truth, marketing is likecompound interest.
(07:32):
The longer you invest, the morepowerful it becomes.
So here's some tips to maintainyour marketing momentum.
Okay, number one, createsystems, not stress.
(07:52):
Batch your content, automateyour emails, use tools that make
consistent consistency possible,not exhausting.
I've talked about this uh beforein other episodes, uh, about
using automation um to do a lotof your work for you.
(08:20):
Step two, plan month themes,monthly themes.
Sorry about that.
Each month should focus on onekey message or an offer.
That way, your audience doesn'tget confused and your content
stays aligned.
Number three, involve your teamor your community.
(08:45):
Let your employees or yourfollowers share stories,
testimonials, or behind thescenes moments.
That's free marketing that feelsreal.
Number four, revisit andrefresh.
Every quarter, review what'sworking and pivot.
(09:08):
Marketing is not a one-timeplan, it's an evolving
conversation.
Um again, I've I've touched onthis uh in in past episodes.
Um it's all full circle.
(09:30):
It really is.
Um most of the most of theepisodes that I've done in the
last, I say the last month orso, um, is it it all points to
this.
We had to we had to get to theto this point eventually, and
here we are.
So if you take nothing else fromtoday's episode, take this.
(09:53):
Marketing is not a department,it's your story in motion, it's
the voice, the feeling, and thereason someone chooses you over
someone else.
And the moment you treat it asan ongoing shared
responsibility, your brand willnever be forgotten.
(10:15):
Start small and stay consistent,and remember, the best marketing
doesn't sell a product, it sellsa vision people uh want to be a
part of, right?
Um and that's so true.
Um so again, uh if you if you ifthis episode resonates with you,
(10:43):
um, and if you are up fordiscussion or have any um
commentary on marketing, um I amopen for guests to come on and
um share their stories on howthey market their products,
(11:05):
okay?
Or how they uh pivoted from uhmarketing in a different way
than they had before when theystarted.
As always, thanks for tuning into not just candle talk, where
(11:26):
we bring raw truths and realstrategies for entrepreneurs,
creators, and hustlers.
If today's episode hit home,okay, uh do me a favor and share
it with someone who needs tohear it, okay?
And tag us at not just candletalk.
(11:47):
And don't forget to grab yourfree marketing mastery blueprint
checklist, and that's gonna beuploaded on our link tree.
It's a your it's a step-by-stepguide to building a brand.
People remember.
So until next time, keepbuilding, keep burning, and keep
(12:10):
your story alive.
And stay tuned for the nextepisode.
Um, we're gonna do um anotherdeep dive of marketing to bring
in uh the new year 2026.
So stay tuned.
Thank you.
Talk to you later.
You can have the best product in the world.
But if no one knows it exists,it doesn't even matter.
Marketing isn't just anInstagram post, a few hashtags,
or even a flyer.
It's the heartbeat of yourbusiness.
(00:41):
So today we're going deep.
Who owns marketing in yourbusiness?
Where do you even start whenyou're not a marketing expert?
And most importantly, how do youmaintain it consistently without
losing your mind or your budget?
(01:05):
So let's start with some truths.
Marketing isn't optional, it'soxygen, it's how your business
breathes, how your customersfind you, and how your story
spreads.
(01:25):
But too many entrepreneurs treatmarketing like an afterthought.
Something you do after you buildthe product, after you open the
store, or after you launch thewebsite.
But the problem with that, youend up shooting into the void.
(01:49):
Marketing creates connectionbefore conversion, it builds
trust before the sale.
And here's the secret (01:59):
it's not about shouting louder, it's
about being heard by the rightpeople.
Marketing is what keeps yourbrand alive when your product
isn't in front of them.
Think of brands like Apple orNike.
(02:20):
Their marketing isn't justselling you a product, it's
selling you a belief, anidentity, a lifestyle.
And that's why people line upfor something they already have.
It's not logic, it's connection.
(02:41):
And what is that?
That's marketing.
So whose job is marketingreally?
The short answer is everyone's.
Whether you are a soloentrepreneur, a small business
owner, or you're running agrowing team, marketing isn't a
(03:04):
department, it's a mindset.
If you're the founder, you arethe chief storyteller.
You define the message.
Your employees, they're yourbrand ambassadors.
Every customer's interaction,every email, every post they
(03:26):
share adds to your brand'sreputation.
Even your customers, they'reyour marketers too.
Their testimonials, reviews, andreposts have more influence than
any ad you'll ever pay for.
(03:48):
If everyone isn't speaking thesame brand language, your
marketing will always sound offkey.
Marketing is a key, a teamsport.
Sorry.
It's not about who runs the ads,it's about who protects the
(04:09):
story.
If you're sitting therethinking, okay, I get it, but
where do I start?
Okay, so let's break it down.
Step one, start with strategic,not socials.
Too many entrepreneurs jumpstraight to Instagram without a
(04:31):
message.
Before you post, ask, whatproblem am I solving?
Who is this for?
Why did why should they trustme?
That clarity becomes yourmarketing foundation.
Step two, know your audienceintimately.
(04:55):
Who are they?
What keeps them up at night?
What do they secretly want thatyour product or service
provides?
The deeper you understand youraudience, the easier marketing
becomes.
Because it's not guessing, it'sspeaking their language.
Step three (05:17):
create consistent content pillars.
Pick three to five core themesthat represent your brand.
For example, education,storytelling, transformation,
(05:37):
and results.
So I'm going to quickly just uhput not just candle talk podcast
in the brand.
Um what we do is we we try toeducate um out of the three to
three to five pillars, educationand motivation, and sometimes
(06:01):
storytelling is by far whatdefines what not just candle uh
talk podcast represents.
So every piece of content shouldfit into one of those buckets.
Okay, that's how your brand uhbecomes familiar and it becomes
(06:25):
uh a breeded trust.
Step four, measure, don't justpost.
Marketing isn't about doingmore, it's about doing what
works.
Look at your data, what'sperforming, what's not, and
(06:47):
double down on what drivesengagement and conversion.
That's how you grow sustainably.
Let's talk about consistency,the hardest part of marketing,
okay?
Because marketing only workswhen you do it long enough to
(07:09):
see results.
I'll repeat that.
Marketing only works when you doit long enough to see results.
Most businesses quit after 30days because they don't see
instant results.
But the truth, marketing is likecompound interest.
(07:32):
The longer you invest, the morepowerful it becomes.
So here's some tips to maintainyour marketing momentum.
Okay, number one, createsystems, not stress.
(07:52):
Batch your content, automateyour emails, use tools that make
consistent consistency possible,not exhausting.
I've talked about this uh beforein other episodes, uh, about
using automation um to do a lotof your work for you.
(08:20):
Step two, plan month themes,monthly themes.
Sorry about that.
Each month should focus on onekey message or an offer.
That way, your audience doesn'tget confused and your content
stays aligned.
Number three, involve your teamor your community.
(08:45):
Let your employees or yourfollowers share stories,
testimonials, or behind thescenes moments.
That's free marketing that feelsreal.
Number four, revisit andrefresh.
Every quarter, review what'sworking and pivot.
(09:08):
Marketing is not a one-timeplan, it's an evolving
conversation.
Um again, I've I've touched onthis uh in in past episodes.
Um it's all full circle.
(09:30):
It really is.
Um most of the most of theepisodes that I've done in the
last, I say the last month orso, um, is it it all points to
this.
We had to we had to get to theto this point eventually, and
here we are.
So if you take nothing else fromtoday's episode, take this.
(09:53):
Marketing is not a department,it's your story in motion, it's
the voice, the feeling, and thereason someone chooses you over
someone else.
And the moment you treat it asan ongoing shared
responsibility, your brand willnever be forgotten.
(10:15):
Start small and stay consistent,and remember, the best marketing
doesn't sell a product, it sellsa vision people uh want to be a
part of, right?
Um and that's so true.
Um so again, uh if you if you ifthis episode resonates with you,
(10:43):
um, and if you are up fordiscussion or have any um
commentary on marketing, um I amopen for guests to come on and
um share their stories on howthey market their products,
(11:05):
okay?
Or how they uh pivoted from uhmarketing in a different way
than they had before when theystarted.
As always, thanks for tuning into not just candle talk, where
(11:26):
we bring raw truths and realstrategies for entrepreneurs,
creators, and hustlers.
If today's episode hit home,okay, uh do me a favor and share
it with someone who needs tohear it, okay?
And tag us at not just candletalk.
(11:47):
And don't forget to grab yourfree marketing mastery blueprint
checklist, and that's gonna beuploaded on our link tree.
It's a your it's a step-by-stepguide to building a brand.
People remember.
So until next time, keepbuilding, keep burning, and keep
(12:10):
your story alive.
And stay tuned for the nextepisode.
Um, we're gonna do um anotherdeep dive of marketing to bring
in uh the new year 2026.
So stay tuned.
Thank you.
Talk to you later.
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