Marketing Isn’t Vibes, It’s A System Your Future Self Will Thank You For

We relaunch NJCT as a marketing mentorship for creators and small business owners, shifting from burnout recovery to building brands that stick. We share why every business problem is a marketing problem and how to build attention systems, story-driven strategy, and smart automation.

• redefining marketing as story, experience, and trust
• reframing sales, engagement, and retention as positioning, storytelling, and experience
• building attention systems that work while you sleep
• turning brand story into a conversion engine
• combining strategy with human connection
• the four pillars: Message, Market, Mechanism, Momentum
• the Creative Comeback Vault for recovery and resilience
• announcing the Marketing Vault for systems, strategy, and blueprints
• moving from followers to fans with clarity and cadence

Subscribe wherever you listen, whether it's YouTube, Spotify, or the Apple Podcast
Download your free marketing comeback checklist at not just candletalk.me and unlock the Creator Comeback Vault for exclusive audio lessons, frameworks, and templates
Find it on our Linktree: Linktree slash not just candle talk

Send us a text

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Collect all free downloadable checklist and access to other items https://linktr.ee/thecreatorcomebacknetwork

Episode Transcript

SPEAKER_00 (00:21):
They say marketing is just another word for
selling.
But if you've ever builtsomething from scratch, you know
that's a lie.
Marketing is a is your story,your heartbeat, your connection
to the world.
And for years, not just candletalk wasn't just a podcast.

(00:41):
It was a movement.
It was about rebuilding, aboutburnout, and the comeback.
But now it's evolution time.
Welcome to the new era, not justcandle talk, the marketing
podcast for creators,entrepreneurs, and small

(01:02):
business owners who want tomaster marketing, messaging, and
momentum.
Because your next level is notabout burning out, it's about
burning bright.
When I started this podcast, Ithought marketing meant social
media posts and hashtags.

(01:23):
But I learned painfully, ofcourse, that marketing is
everything.
It's how you answer your emails,how your website makes people
feel, how your story lives insomeone's memory long after the
scroll away.
So this transformation isn'tjust about rebranding, it's

(01:47):
about teaching you how to thinklike a marketer, even if you
never studied marketing.
Because if you're a businessowner, a creator, or a hustler
trying to survive for the nextfor the end of this year to the
next and beyond algorithm chaos,you are already in marketing,

(02:09):
whether you realize it or not.
That's why NJCT is becoming amarketing movement.
So here's the truth.
Every business problem is amarketing problem in disguise.
Not enough sales, it's not theproduct, it's the positioning.

(02:30):
No engagement, it's not thealgorithm, it's the
storytelling.
No repeat customers, it's notbad luck, it's the experience.
Marketing isn't about noise,it's about clarity.
And on this podcast, we'rebreaking it down.
How to build attention systemsthat work well and work while

(02:54):
you're sleeping, how to turnyour brand story into a
conversion engine, and how toscale without selling your soul.
We'll talk about content,psychology, audience behavior,
and why storytelling outperformsstrategy 10 to 1 unless you

(03:17):
learn how to do both.
Because the new creative edge isstrategy, and the new marketing
is human.
Four pillars.

(04:13):
This is how you stop chasingfollowers and start creating
fans.
This is how you stop guessingand start and start growing.
And this is how not just candletalk becomes your weekly
marketing mentorship in yourears.

(04:34):
You've heard about the thecreative comeback vault.
That's I've been talking aboutover and over.
It's on my link tree, it's onthe podcast.
I've done pod uh private podcastepisodes and the workbook, of
course, to lead you into thevault.

(04:54):
That's where we teach recovery,resilience, and mindset.
But now there's more.
So coming in 2026, the marketingvault, a deep dive library of
systems, strategies, andblueprints designed to help you
market smarter, automate faster,and scale forever.

(05:19):
Two vaults, one mission to helpcreators and entrepreneurs rise
mentally, strategically, andfinancially.
Because the comeback isn't justmental anymore, it's marketing.
So this is not just candle talk,raw truths, and real strategy.

(05:42):
So I want you to do me a favor,subscribe wherever you listen,
if whether it's YouTube,Spotify, or the Apple Podcast.
And you can also download yourfree marketing comeback
checklist at not justcandletalk.me and unlock the
creator comeback vault forexclusive audio lessons,

(06:07):
frameworks, and templates.
And you can also download it onour Linktree.
That's Linktree slash not justcandle talk.
The new season starts now, andit's all about building brands
that don't that don't just sell,they stick.
Because this time we're not justtalking candles, we're talking

(06:29):
comeback.
We're talking, we're talkingmarketing that moves people.
Okay, so what I'm gonna do atthe end of this episode, like I
do in all episodes, I'm gonnathank you for listening.
Thank you for the part two of myfirst marketing episode.
And I'm going to, of course,upload that checklist, and it

(06:54):
will be available under theLeague app.
Always thank you so much.
Stay tuned for more.
Bye.