January 9, 2023 • 50 mins
In this episode, I'm joined by Chans Weber, founder and President of Agile & Co, a digital marketing agency that does over 8 figures in revenue annually.
Chans is a keynote speaker with appearances including David Meltzer's TV Show "2 Minute Drill" which can be viewed on Apple TV and Amazon Prime.
Chans has a natural talent for transforming a company’s visions and goals into tangible revenue, however, there’s nothing that fulfills him more than growing his team both personally and professionally.
What's Inside
- How to build a strong business and culture from scratch
- Where things are headed in the marketing world
- How to connect with the right audience
- Balancing tried-and-true vs. what's new in marketing
- How to unlock your personal superpowers through self-awareness
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Bradley Roth (00:32):
Hey everyone.
Welcome back to another episodeof the Not Most People podcast.
This is your host, Bradley, andthis is the show for those
allergic to mediocrity groupthink and following the status
quo.
And before we get into today'sfull-length episode, I want to
remind you guys of two things.
The first is that I don't runads on this show.
I do it purely as a valueexchange, so I just ask that if
(00:54):
you get value out of the show,if it entertains you, if you
learn something that you helpedme in some way by either leaving
a review.
Or sharing the show with someoneelse, you know, because if you
got value out of it, I know thatsomeone you know will as well.
So please go ahead, do me thefavor and share it with them.
That's all I ask.
I put a lot into the show andso, I'll keep it ad free as long
(01:14):
as you guys continue to help megrow it just by sharing the
value.
And then secondly, if you wantto get in touch with more people
who are like not most people whokind of have that mentality, the
not most People Alliance is theplace to do that.
It's our online communitymastermind and you can find
information about that and allkinds of other stuff we got
going on with not most peoplebeyond the podcast in the show
(01:35):
notes.
But that's it.
Without further ado, we're gonnaget right into it.
I have Chance Weber as the guesttoday.
Chance, welcome to the show.
Thank you for having.
Of course I'm excited.
We have some things in common,which we're gonna get into, but
a little bit about chance forthose of you listening, he is
the founder and president ofAgile and Co.
A digital marketing agency thatis closing in on eight figures
(01:57):
of revenue.
And he started 15 years ago witha credit score of 4 83 and a
$15,000 loan from his parentsand has now grown it into a very
successful company.
And he's also a keynote speakerwith appearances.
That include David Meltzer TVshow Two Minute Drill, which can
be found on Apple TV and AmazonPrime, and anyone who knows who
(02:18):
David Meltzer is, or you know,just Apple TV and stuff like
that's a big deal.
So I want to get from that 4 83credit score that start 15 years
ago to now.
Right.
Cuz people listening are like,okay, cool, he's successful and
we're gonna find out kind of howyou got there.
What were some of those things?
Because like 15 years ago,That's, I feel like that's
(02:40):
before marketing agencies werelike kind of this cool, popular
thing.
Almost like you were an earlyadopter for sure.
What was it that, like youdecided to get into that?
How did you end up kind of likekilling your credit and then
deciding to turn things aroundand go into business?
Sure.
Yeah.
I'll
Chans Weber (02:56):
start with college.
I think I was on academicprobation 17,000 times.
I actually don't know exactlywhat the number is, but I was on
it more than off of it.
definitely more interested inbars and girls than actually
reading textbooks.
So, you know, I was at a pointin college where I was in and
out of, On and off, I guess isthe proper terms.
Of academic probation and Idon't know, man, I had like a
(03:18):
2.5 GPA or something.
Just, I hated school.
I never did enjoy it.
I even go back to like highschool.
I never liked classrooms.
I never liked classroomsettings, never liked breeding.
I force myself to read.
Now these days I'm 40 years oldand I still like have to
actually sit down and makemyself read 10 pages a day.
Still don't like to read.
It's just not the way I.
I never has been, but either wayI think I've got, man, I don't
(03:41):
even know.
It's funny, it's been so longnow, but I think I've got like
four or four classes to finishto, to actually have a degree
that I'll absolutely never gofinish Uhhuh It's pretty
pointless at this point, but Igot an opportunity from a guy
that I went to college with whowas a few years older than me,
that was a financial advisor andhe recruited me into the space.
He had his manager essentiallyhire me under the stipulation
(04:02):
that I would finish my degree atsome point, but it really didn't
matter cause I had to go get mylicensing and all that fun
stuff.
So did that job, was actuallythe top producer in my branch in
Chicago.
So was pretty successful for,you know, an incoming.
in that space, which is veryhard to break into if you do.
It's a great career.
But I was the number one rep anddid pretty well.
I mean, at one point.
(04:22):
I was making like 60,$70,000 ayear, I guess, in society's
eyes, you know, was doing okayfor a 23, 24, 25 year old kid.
So I was doing all right.
But you know, I don't know whereyou live, but in Chicago, making
that kind of money is likewelfare.
You know, it was not a lot ofmoney to live in that city with
the expenses of it and what itgoes into it.
Either way ended up leaving thatjob, quite frankly, cuz I hated
(04:45):
it.
You know, I hated being a 25year old kid saying, Hey, 65
year old Joe and Mary, youshould roll over your half a
million dollar 401k that youspent your whole life saving.
And trust me with it, because Iknow everything at 25 years old,
I just hated the job.
I didn't like the grind of it.
You know, if you're gonna grindon something in your life, it's
gotta be something you'repassionate about and enjoy.
So left that job went intorecruiting and financial
(05:08):
services.
Was never really good at it.
Hated it as well.
Just again, jobs, you know,that's what I would call them.
They were jobs, they were waysto make a paycheck and eat and
keep a roof over my head.
But, you know, that's how thecredit got messed up.
I think a lot of it was justimmaturity, living beyond my
means.
Maybe had some ego problemslike, Hey, I need to have a
nicer car than I actually shouldhave been driving at the time.
(05:30):
Yeah.
Things like I remember waking upone day.
I had, I was living with mygirlfriend and my car was
repossessed, went to go to work,the car was gone.
So yeah, just really ruined thecredit.
Really just at a point in lifewhere I was just miserable.
Gained a ton of weight, justvideo games, just the epitome of
earth.
When I look back at those years,you know, man just terrible.
So, anyway, how I got into whereI'm at now is a financial, I was
(05:52):
recruiting in financial servicesand another guy that I went to
college with had started adigital marketing agency, and I
don't even know how we connectedsomehow.
We weren't really that close incollege, but we both knew who
each other were.
And he recruited me to come dosales for him to do business
development for his marketingagency.
But I was at this point where Iwas 29 years old.
I had a 4 83 credit score.
I had, I was single.
I had a girlfriend.
(06:12):
We were on the outs, like it wasnot married, no kids, nothing.
So I'm 29 years old.
I'm essentially single and I'mlike, okay, you know, why would
I go do this for somebody else?
Like, why not just go for it?
and it just kind of hit me.
And I knew nothing aboutinternet marketing, as we used
to call it back then, digitalmarketing.
So I just started reading, thefirst book I ever read was
actually SEO for Dummies.
(06:32):
You know those stupid forDummies books?
Yeah.
The yellow ones.
Yep.
Yeah.
Yeah.
And SEOs changed 7,000 timessince then.
but since last week.
Yeah, exactly.
So that was the first book thatI ever read and then got into it
started the business with abusiness partner who I actually
bought out very ugly divorceseveral years later.
But we essentially just whitelabeled and outsourced
everything when we started anduntil we learned the ropes and
(06:54):
we learned how to do it, andthen, even after I got rid of
him.
Now we do a hundred percent ofeverything in house, including
even content like I stafffull-time, you know, salaried
copywriters as well.
And you know, now we are a fullservice digital marketing agency
that does, you know, everythingfrom Google ads, Facebook ads,
search engine optimization,content marketing websites,
email marketing, all that funstuff.
so.
(07:14):
Yeah it's been a fun story.
I know in your intro you saidapproaching gate figures.
We actually crossed it thisyear, which was Oh wow.
Congratulations.
A far reach goal.
Thank you.
So it was, you know, obviouslyonly got 10, 10 days left, 11
days left here in the year.
But yeah, so it's been a hell ofa ride.
I'm extremely blessed to bewhere I'm at and it's hard to
(07:34):
believe that, you know, it, youknow, I get paid to speak now.
Like it's insane to me that tolook back, you know, when I do
these podcasts and interviewslike this, to look back on the
story.
I just told him to think that,you know, a matter of 11, 12
years ago, I was a guy at RockBottom, epitome of life and.
you know, I'm not trying to belike a bragger, but like I, I
(07:54):
take my family and fly privateand go places and do things and
people pay me to speak.
And it's like, man, you know,you can really change your life
in a short amount of time.
You know, even over a decade youthink that's so long, but it's
really not in the grand schemeof life.
It's really not.
Yeah.
So, yeah, man that's kind of theCliffNotes version of my story.
Bradley Roth (08:12):
Wow.
I mean, that gives me a lot.
The first, like, I have probably12 questions right off the top
of my head, but Sure.
Yeah.
The first thing I wanna say isthat it, like the beginning
reminds me so much of me, likein school, you know, I was kind
of that like BC student, I didjust enough to kind of keep my
parents happy most of the time.
Yeah.
And you know, kind of flirtedwith academic probation in
(08:34):
college and all that kind ofstuff.
And didn't really know, like I,I just had.
Kind of like enthusiasm for it,you know?
I was like, why am I readingthis?
Why am I doing this?
Why is this homework assigned?
Why am I memorizing things I canlearn on Google?
Right?
So, I totally resonate withthat.
And then also getting outtacollege and going into something
that's kind of just like, like Igot into, my main thing was
(08:56):
fitness.
Like I, you know, I got exercisescience degree, so I did end up
finishing my degree bar somehowsqueaked by, but I got into
exercise science, but then itwas, you know, part-time.
So I'm like, what else can I doto make money?
And you know, when you'rethinking of like, how can I just
make money?
You end up in that job that youhate.
And I ended up in real estateand I was trying to kind of same
thing, like selling.
Like, I didn't own a house and Iwas trying to like help people
(09:19):
buy and sell houses that, youknow, like, that's funny.
Couldn't afford.
And I was like, man, this islike, this ain't it, you know?
And Sure.
Kind of moving on from there.
And then I jumped into trying tostart my own one man digital
marketing agency, which that waswhat, probably four years ago.
So it was kind of a differenttime.
Like, like that was when TyLopez's course came out and
(09:40):
everyone and their mother wastrying to start a marketing
agency, but, yep.
I'm curious because you.
Like you said, it wasn't evencalled like online marketing or
digital marketing at that point.
This was like way back, so, yep.
Do you feel like being, like, doyou consider yourself to be
almost like an early adopter inthis?
Chans Weber (09:56):
I do.
Yeah.
Can you, do you think that gaveyou like a big leg up?
Yeah, I mean obviously I thinkanytime you can be an early
adopter of something and beatanybody to, you know, the punch,
then you've always got a leg up,right?
Yeah.
I mean, nothing ever beatsexperience and I don't care what
business that you're in, right?
there can be somebody that couldbe better than you that comes
along and those things alwayshappen.
There's always challenges,right?
But you know, at the end of theday, yeah, that's absolutely
(10:19):
play.
It's advantages for me.
I look at agencies that werestarted a few years before me,
like super early adopters.
Yeah.
And I look at the leg up thatthey have on me and they're
really, you know, cemented inthis industry and I'm like,
damn, you know, like you'redoing 40, 50 million a year in
revenue and it makes me feelpretty small.
Mm-hmm.
But Yeah.
You know, I think that there'salways, you can look at
anything.
(10:40):
I don't know why this justpopped into my head, but I just
got a new grill, you know thesesmoker pellet grills?
And I bought from rec tech.
Well, a lot of people have nevereven heard of rec tech.
They think of Traeger.
Right, right.
Traeger was like that first big.
You know, company to the game.
And now their quality is waydown in comparison to rec tech,
(11:00):
for example.
So, you know, you don't have toalways be the first, but let's
be honest, I don't know what thevaluations are of those
companies, but I promise youtriggers worth way more than rec
tech is.
Right.
So, you know, you, I thinkthere's always value to being,
to the game, you know, early orfirst or whatnot.
It's much harder to crack intoan established industry that's
for.
Bradley Roth (11:20):
Yeah, I know it's kind of a weird paradox because
yeah, you can look at thosefirst adopters, they have
probably more room for error ina sense.
Yeah.
Like when I look at like socialmedia, it was, you could just
post anything like seven, eightyears ago and you'd blow up and
get a big following.
And now like I see people withlike super high quality content
and like they're barely growing.
(11:40):
They can't get anywhere.
Yeah.
It's crazy.
So it's like this weird paradoxbecause you don't wanna look at
people and say, oh, well, youknow, I'm late to the game, so
I'm not gonna start.
And then a lot of people say,oh, it's too early.
It's not proven yet.
You know, so like there's, yeah,you can kind of go both ways.
But I mean, I wanted to, I wannatie back to like what you were
(12:00):
doing before the agency, right?
So you said you were number onerep in this company, like right
outta the bat.
What were some of those likeattributes or like, what do you
think made.
I don't know, naturally skilledin that area.
And then how did that translateinto, like, you starting what.
Sure.
Chans Weber (12:17):
I think that, I want you call it lone wolf when
it comes to sales, which is notnecessarily a good quality,
right?
I have, I think I adapt topeople well.
I think I find ways to resonatewith people easily.
I, this isn't something that Ihave taught myself.
I haven't groomed theseskillsets.
I think it was just something Iwas naturally born with.
I am a people person.
I do find ways to gravitatetowards people.
(12:37):
Yeah.
I think I'm also a guy that'sjust very comfortable in his own
skin, meaning, If somebodydoesn't like me I'm okay with
that.
It does it, I don't take itpersonally.
It doesn't insult me.
I'm just like, okay.
Like we're, you know, this isn'tour thing.
No, it's okay.
So my clients that I bring in,you know, they're, they love me.
It's one thing that our mentor,Andy Priscilla said to me
personally at an an RTEsyndicate event years ago.
(12:59):
It was just a small group of ustalking, and we were having a
conversation.
He was like, look, man, 50% ofpeople are gonna hate you no
matter what you.
if you worry about them, you'regonna kill yourself.
Like just focus on the 50% ofpeople that love you.
Yeah.
And I've never, I mean, I wasnaturally, I think, gifted in
that, but I'd never heardsomebody say it that way.
and since he said that, that'sreally stuck with me even more
over the last several years, isthat, You know, your people are
(13:22):
gonna gravitate towards you nomatter what.
And the people that aren't gonnagravitate towards you aren't no
matter what.
And I think that just acceptingthat and becoming comfortable in
who you are and knowing yourpeople, your circle, however you
wanna look at it, your clientelein business, your prospects,
they're either gonna work withyou and they're gonna jive with
you or they're not.
And just being at peace withthat.
(13:42):
And I think that's something Iwas naturally good at from the
beginning.
You know, I think that, youknow, like I said, I can adapt
to people well, and I think thatI have a personality that people
can gravitate towards.
And I think these are all justthings that kind of naturally,
it's just who I am as a person.
I I wish I could tell you that Iread some books and evolved
myself, but it's just not thetruth.
(14:03):
Yeah.
Bradley Roth (14:04):
Yeah.
It doesn't mean it can't beevolved, but yeah.
We all kinda have our naturalpropensities.
But did you find that havingthat skillset made it hard for
you to get out of like, theoperations of your agency to
like managing the agency
Chans Weber (14:19):
It's still That makes sense.
Is it's, yeah, it still is alittle bit to this day even
where we're at now.
you know, I've got tier of,we'll say quote unquote
management within my team.
and it's still hard for me.
I think that, you know, again,going back to kind of being a
lone wolf, I think lone wolfs ingeneral are.
Control freaks to an exa to anextent as well.
and I think that they kind ofoperate on their own, and those
are traits that I have.
(14:40):
How to develop and learning howto trust people and learning how
to delegate responsibility andbeing comfortable with it.
And I still even, I have afull-time and personal assistant
and I still, it's like, youknow, she handles everything,
like all my travel businesspersonal.
I mean, I've got a wife and twolittle girls.
It's like, okay, you booked,it's like we just booked a
Disney cruise.
It's like, okay, are you surethat you got the right flights,
(15:01):
the right tickets?
Are you sure that we have theproper car service?
It's like, okay.
It's like this.
My assistant was, has a master'sdegree and was a high school
math teacher before I pulled herout.
yeah.
To work for me.
She's plenty smart enough tobook flights in a car service,
right?
So I think that, you know,there's a down, there's
downfalls to some of that aswell, but I think a lot of
entrepreneurs deal with that.
as you scale a business, when.
(15:21):
Baby, and you've built it andyou've grinded to get it where
it's at, to have people to helpyou.
I think we all struggle, youknow, with letting go of control
of things and trusting people toget the job done as well as you
can.
And I think we all fight that aswe scale businesses.
for
Bradley Roth (15:37):
sure.
Yeah.
It's something that, I know it'scoming up, but I think, yeah,
being an RTA and having mentorsand having these examples is
gonna make that transition likeway smoother than the trial and
error that most people gothrough, so, absolutely.
Yeah.
So you didn't read or you didn'tlike to read, you weren't into
personal development, right?
You just kind of had thesethings are, do you consider
yourself to be like a bigpersonal development person now?
(16:00):
Like has that shifted a lot?
No.
No.
Chans Weber (16:02):
You know, I don't know.
I, this might be one of thosethings where I'm getting caught
up in the woowoo of social mediawhere everybody's personally
developing and it's like, areyou know, if you're really doing
everything you say you're doing,then no, I'm not.
Compared to a lot of what yousee Uhhuh, you know, man, I
guess it depends on how you lookat it.
I have, I am a super awareperson.
(16:24):
And what I mean by that is I amvery strong at being able to
look at the mirror and say, andchance you sucked at this.
You did this wrong.
You should have done thisbetter.
You handled this the wrong way.
This is how you should havehandled it.
And learning, not beating myselfup, you know, and just hating
myself.
(16:44):
But learning from mistakes andbeing very self-aware and
reflective on my downfalls ofwho I am and where I come up.
Short mistakes that I make, andthen adapting and getting better
at them.
And I think a lot of those toolshave come from self-development.
And I think it's, it is readingthe books.
It is having mentors that you.
(17:06):
To and say, man, how's he doingthis?
And then hearing him say, thisis how I deal with it.
you might not do it the sameway, but maybe learning
something from that and kind ofmaking it your own and how it
works for you.
So yeah, man no questions asked.
Those things have absolutelyhelped me throughout the years.
Yeah.
And what I think about all thetime is what if I would've had
those people or understood whatmentorship was in year one.
(17:30):
Yeah.
Right.
Like, I was, ha I was severalyears in before I really bought
into this stuff, right?
and I can't imagine if Iwould've just had a little more
guidance and jumped intoself-development early in, in my
business career.
Yeah.
But yeah, man, Absolut.
Bradley Roth (17:47):
Yeah, because I feel like there's.
I'd say the vast majority ofpeople who I have on the show,
who I consider to be successful,they all talk about personal
development, self development,read the books, hang out with
the mentors, join themasterminds, go to the events,
all that kind of stuff, right?
And then there's, yeah, peoplelike Alex Formo, he's like, all
right.
He's like, you don't gotta wakeup and meditate and you know, do
(18:08):
grounding and all this stuff.
He's like, you wake up, grabyour coffee and get to work.
You know what
Chans Weber (18:11):
I mean?
Yeah.
Yep.
And I'm, and I do that right?
Uhhuh So like every, look,here's the biggest thing, man.
We're in a world where we havesocial media where there's so
much shit being thrown in ourfaces every single day about how
to do this and how you can dothis better.
The key to it is take it all inand figure out.
Like, what is your plan?
Yeah.
You know, everybody talks about,oh, you gotta get up so early
(18:33):
and you gotta start your day.
And I'm, I've got four hours ofwork done before other people
get outta bed.
Dude, if that's not you, that'snot you.
Yeah.
I'm a 4:30 AM Sunday throughSunday guy.
Like I wake up pre four 30, myalarm is set for four 30.
I rarely hear my alarm go off.
I go to bed at nine o'clock atnight.
That's, Yeah.
That doesn't mean that has to besomebody else.
I know people that sleep till8:00 AM that make millions of
(18:55):
dollars a year.
You do you?
you know what I mean?
But I do think that havingsystems and accountability and
growth are very important.
I just think that it's moreimportant to figure out what
works for you instead of tryingto fit, you know, the square peg
into the round hole type ofconcept.
Like you are your own human, doyou?
Bradley Roth (19:14):
Exactly.
Yeah.
It's.
You could have the best likebodybuilding routine in the
world, but if you're not tryingto be a bodybuilder, like it
doesn't apply to you, you know,like Yeah, exactly.
You have to match it to yourgoals.
So yeah, at the end, all of itkind of comes down to
self-awareness and context, andI think that's hard.
Especially for people in thebeginning, right?
Because 15 years ago, like,that's like basically pre, maybe
(19:37):
that's MySpace, you know?
But that's like pre, yeah,pre-social media, online guru
kind of, times.
And so now there's so much noiseand for someone starting out,
they're like, oh, well I gottado this and that, and have this
like three hour morning routineand then I gotta, you know, the
list goes on and on.
Right.
So do you feel like it's almostharder these days to get into,
like, do you think.
(19:59):
and this is another one ofthose, like, could go either way
kind of answers, right?
Like, do you feel like all theinformation is helpful or do you
think it can almost be a hi,like a hindrance in the life of
Chans Weber (20:08):
it?
It can be overload, but man,we're, there's never been an
easier time in the history ofEarth to make money than there
is right now.
There's never been an easiertime to go start a company and
be successful than there isright now because the resources
are out there.
When I started this shit didn'texist.
There, it wasn't out there.
If so, you're talking about truepioneers that were like ahead of
the game, right?
(20:28):
So, you know, no, I, I do thinkthat you can be overwhelmed and
But again, I think that's whereyou have to be able to take a
step back and figure out you andwhat works for you.
Yeah.
And what you can take on at atime or how much you can adapt
and.
and bring in, I guess yeah.
And digest on a regular basis.
But no, man, there's never beena, an easier time to make money
than right now.
I mean, you got kids that justput up YouTube channels that
(20:49):
start making thousands ofdollars a month on'em.
That are teenagers, you knowwhat I mean?
Yeah.
So there's never been an easiertime to make money.
there's nothing out there thatis not, you know, from an
information or advice or guidestandpoint, that's not 30
seconds of research away.
It's just a matter of, actuallyit is still the old saying, man,
these things never ever change,but you have to do the work.
(21:11):
Yeah.
You know, you can get the play,but somebody's still gotta run
the damn play.
It's not nobody's, it's notgonna run itself.
Yeah.
So, but no I don't think thatit's overwhelming.
I think that anybody that'soverwhelmed is just missing
focus.
Or lacking focus.
Yeah.
Everything is out there.
That's a beautiful part aboutthe world that we live in.
But I will say, going back to,you know, you made a statement
earlier.
(21:32):
about, you know, back then youcould just put some stuff on
social media and explode, andnow you can't because it's such
a crowded space.
and you're right.
And that's why you're seeing somuch marketing become so much
more polarizing.
Yeah.
Like people were taking stancesand being more aggressive.
Look at what Andy Priscilla hasdone.
I'm not saying Andy doesn'tstand for everything he's
talking about, because I'mtelling you right now, he does.
(21:54):
he risked his entire brand.
Yeah, his entire personal brand.
First forms brand, he everythingfor standing up for what he
believes, right?
And he is polarizing.
Yeah.
He's pol and I don't mean thatin a bad way, but he's
polarizing, right?
he's taken an extreme stance andownership in saying, this is who
I am, come with me or don't.
(22:15):
And he's exploded.
I mean, his Instagram followersince Covid has like triple.
Like, it's crazy.
Yeah.
And he's not buying'em.
Let's be real.
Okay.
Right.
He's not buying him.
Okay.
Yeah.
But I think that.
Where you're seeing, and this iswhy there's also a lot of hate
shifting away from Andy as anexample, a lot of hate around
Instagram.
You know, the more naked thatthe chick can be, the more likes
(22:35):
and views that it gets becauseit's more polarizing.
It's more extreme.
Yeah.
Right.
And you're seeing a lot of thatwhere it's having to get extreme
to work.
And what is the end of this looklike, man, I don't know.
Yeah.
It's an interesting worldcoming, but if you would've
thought that, The chicks halfnaked that you can see through
what they're wearing was gonnabe on a social media platform 10
(22:56):
years ago.
People be like no, no way.
Like yeah, this is where you putthe picture of your girlfriend
or your wife and your kids notRight.
You know, seeing through agirl's bikini, bottom only fan
literally everywhere.
Yeah, exactly.
Right.
Yeah.
So, so, you know, I don't know,but that's why that has
happened.
Is because in order todifferentiate yourself, you've
had to become more extreme.
(23:16):
Yeah.
And the people that have done ithas.
Yeah.
Whether no matter what youbelieve or think or you know
what I mean?
I'm not saying we should havehalf naked women on social
media.
I'm just saying like that it, itsells that's why it's working.
Yeah.
Bradley Roth (23:29):
Okay.
So I have a two-part questionfor you.
The first is, so something likeonline marketing, it is so
dynamic and like constantlyevolving and there's all these
different platforms now.
So how do you balance between.
like staying tried and true tolike what works.
And then also like l like cuzyou have to be constantly
learning what's new and what'schanging and stuff.
(23:50):
So how do you find that balance?
Like what percentage of e oftime and energy goes toward to
like staying on top of thingsand staying ahead of things
versus like, you know, workingwhat you already know.
And then also to piggyback onthat, Where just generally do
you kind of see like being kindof really, you know, you're deep
into online marketing.
(24:12):
Everyone's like, all right, howdo I grow?
What's the next big platform?
What's gonna be hot next?
Last year it was reels, youknow, this year it's, you know,
what do you think that's gonnabe?
Chans Weber (24:21):
Yeah.
So to answer the first part ofyour question, there's a couple
different lenses that, that ofanswers that I guess I rotate
to.
So you say, you said, made acomment, like sticking to what's
tried and true.
To me, I have, I don't do thatanymore.
To me I open up every singlebook, meaning a new client and I
try to take a fresh approach nomatter what.
Preconceived notions are.
Like preconceived data is great.
(24:42):
When I've seen things work,that's great.
Of course, I'm gonna try to usethat to my advantage, but I've
been doing this long enough nowto know that, you know, I've
seen Facebook creative come infor Facebook ads and I'm like,
this is the worst video I'veever seen in my life.
like, I can't, I cannot postthis on your behalf, but I do it
and it explodes.
And I've seen pieces of creativefor clients that I'm like, this
(25:03):
is the greatest piece of createdever.
This is gonna crush it.
Like we're this is gonna, thisad is gonna go like fire and
have a fall flat on its face.
So I've been doing this longenough now where I try to go
into everything with an openmind, and this is also why I'm
pounding on with my client's.
Testing testing.
Yeah.
You gotta test things to know.
Bradley Roth (25:23):
Yeah.
Let me just, I guess to rephrasethat, so how, like when you're
strategy, like, cuz obviouslyyou get a new client or even an
existing client, you'reevaluating, you're creating a
strategy.
Are you looking like, okay,here's what we're gonna try for
the next.
Month, three months, two weeks.
Like what's usually that like,like reevaluation timeline, how
often are you kind of checkingthings and creating like a game
(25:43):
plan for, if that makes sense?
Chans Weber (25:45):
Yeah, it does.
It's a question that I can'tgive you a direct answer though,
and here's why.
It differs for everyone.
It differs for everyone andbudget.
right?
So if you've got a client thatspends$5,000 a month, let's say
in ad spend, so they're runningFacebook ads, so they're gonna
get data at whatever rate the 5Kis.
If I've got another clientthat's spending 50 K a month on
ads, I'm gonna get data much,much faster, right?
(26:07):
So I can make.
Moves I can pivot to a differentstrategy or plan B, you know,
within a couple of days, threedays at times, where the 5K guy,
I'm gonna have to let that runfor two, three, maybe even four
weeks to get enough data to saythis is working or it's not
working.
if it's not like black and whitedefinitive.
So it's gonna, it's gonna varyon how quickly you're getting
(26:27):
data, what the strategy isthat's going to determine how we
move and when we move.
But we operate, and where ourname Agile and Co came from is
off of the Agile methodology,which is big in the tech world.
It's a project development typeof model.
I dunno if you're familiar withit or not, but there's sprints
and there's all these differentpieces to it.
For us, it just basically says,Hey, look.
(26:49):
Every single month, we are goingto look at what we did in the
previous month, what worked andwhat didn't.
and we are going to adjust yourplan accordingly.
So I really don't have many,like just Facebook clients.
I've got clients that arerunning Facebook ads, Google
ads, TikTok, organically,content marketing, seo, and
let's say we've got you.
X YZ dollars spread across thosewhatever channels that we're
(27:12):
investing in.
At the end of every month, we'regonna look at that data and
we're gonna reallocate thatmoney based off of data.
So we are constantly moving andshaking and pivoting based off
of what's working.
We might have a Facebookcampaign right now that's
underperforming, but threemonths from now we might launch
a new one that knocks it outtathe park.
Well then I wanna move moremoney into it and run with it
(27:33):
while it's hot.
So it's a constant juggling act.
This is something that Iimplemented.
This is something, man, that ifyou're gonna go down this road,
you should do this.
Now, I can't imagine how muchmore successful that I would be
if I hadn't operated my agencylike this from day one.
If I had operated it like thisfrom day one it hurt my margins
a little bit.
Because it takes more labor frommy team.
But our retention tripled.
(27:54):
By operating on a model likethis.
So, you know, I don't tietimelines, I don't tie anything
to anything that we do at allever, because every single
client is different.
And we've got, that's what makesus a boutique agency.
Is we handhold them.
And to me, in today'senvironment, you have to
handhold campaigns as a whole, aclient as a whole.
(28:15):
You have to handhold them.
There is no autopilot.
And that's why yeah.
I think that we've been verysuccessful in the last couple of
years of taking so many clientsfrom huge agencies.
I'm talking companies that aredoing 5,000, 300 million a year
in revenue, and we're takingthem from these huge agencies
because they're more of afactory line.
Right?
(28:35):
Yes.
They're just running theirservice down a factory belt
where we're getting in it everysingle day and saying no, we're
gonna move this.
We're gonna do this.
But to come back and answer yourquestion strategically, you
asked, Hey, how much perpercent, you know, what do you
stick to?
That's what you know.
And how much are you testingwith our rules?
90 10.
So 90% of your budget's alwaysgonna go into things that are
performing whatever servicesthose are.
(28:55):
10% is testing.
There's constantly testing.
To me, if an agency's not TEtesting a percentage of your
budget, then they're lazy.
And that 10% might flop sixmonths in a row, but in month
seven if it blows up, it's gonnarepay you for the previous six
you lost on.
Yeah.
So it's a 90 10 rule for us asfar as what we test and what,
you know, we're trying tooptimize to be as most efficient
as we can.
Bradley Roth (29:15):
Gotcha.
That makes sense.
I mean, that's fairlyconservative, but it's important
to always have that little bitthat's on the fence.
Gotta have something.
Yeah, exactly.
So, and then the second part ofthat question where do you see
things moving?
In the past year, I feel likethe hot thing has kind of, I
mean, podcasts have been reallybig the last couple year, years.
now it's like short form contentright now.
TikTok reels, YouTube shorts.
(29:37):
Do you see that changing orevolving much in the next year?
Like where would you kind of putyour focus on, are there any new
platforms maybe that you wouldtry and be an early adopter on?
Anything like that?
Chans Weber (29:47):
new platforms?
Not necessarily.
I think it's very interestingwhat's going on with Twitter
right now.
you know, I'm not familiar withany platforms that I am going
all in on that I think is gonnabe some huge change.
I think Twitter's a veryinteresting environment right
now, just to see what Elon'sgonna do with that and what's
gonna shake out.
I think that is is huge asYouTube is now.
They're making some changes hereand there that I can see
(30:08):
becoming.
a bigger deal than it even isfrom like a regular usage basis.
So, we'll see.
But no man, I think that I,Instagram is here to stay.
Facebook is here to say, theseare not gonna die out like
Snapchat did.
I don't think you're gonna seeanything like that TikTok.
I'm not, I'm still not like ahundred percent sold on it.
There's obviously legal issuescoming into play.
I think Congress is trying toget rid of TikTok for members of
(30:31):
the government and that it'sthere's stuff going on there
that.
I'm not like, I'm not a bettingman.
I'm not betting on TikTok ishere for the long run.
I think it's better.
Very entertaining.
Yeah.
Yeah.
But Facebook and Instagram arehere.
Like they're not the usage ratesthey're through the roof.
They're not going anywhere.
And people to think thatFacebook is dying and that it's
the older generation and kidsaren't using it as much.
(30:51):
They're Right.
They're still not a singlesocial media platform out there
that's making more money thanFacebook is.
as of right here in theforeseeable future, It's still
where the money is made as faras actually running social ads.
But no man, I don't see anythingchanging as far as, you know,
reels.
And to me tho those fads likethat, a lot of that shit man is
completely out of our control.
It's algorithm based.
(31:12):
Right.
You know what I mean?
What like, like Instagram hasexploded reels over the last.
X, y, Z amount of months, youknow?
Well, I mean, did anybody haveanything to do with that?
Not really.
I mean, Instagram decided theywere gonna push that content.
Yeah.
So what do I see coming?
I don't know.
I, I don't know what's coming.
Chat.
G D P T is what's throwing mefor a loop right now.
Like, what's going on with thisAI content and how's that gonna
(31:33):
look for SEO and contentmarketing?
Yeah.
And you know, that's what I'mpaying a lot of attention to
right now because that, dude,that shit's crazy.
I can change the gamecompletely.
It can, and I actually read along case study the other day
where a big e-comm brand, theyhad copywriters write an email
sequence, like a sales sequence,a workflow of emails to make a
(31:54):
sale.
And then they had chat, G p twrite it.
And the automated AI pieceoutperformed the copywriter
piece by 30 some percent.
Wow.
and that was just something thatthey asked whatever question,
you know, for the AI to writethat content, and it was written
and it outperformed the actualhuman written by 30 some
percent.
I'm like, damn.
(32:14):
You know, like that's yeah, it'sscary for copywriters.
That's a crazy thing.
Yeah.
It's very scary for copywriters.
And now I'm reading that, youknow, Google is trying to make
ways to flag the content and seeit.
I don't know, man.
I mean it that, that issomething that I'm watching a
close
Bradley Roth (32:27):
eye on though.
Yeah.
Yeah.
That's something that I thinkeven beyond marketing can change
every aspect of human life.
But that's a whole nother rabbithole.
We could go down, you know, forAbsolutely can.
Yeah.
For another time.
But what do you think about, cuzI always kind of go back and
forth.
Like, I have a podcast that'skind of the basis of my content.
So I'm a little bit biased, butI always kind of like favor like
(32:51):
more evergreen type content orplatforms.
Right.
There's just like bloggingYouTube.
Podcast where you can createthis content, you can be law
form content so you can rep, youknow, there's a lot of
repurposing you can do.
Sure.
But then also, like no one'sliking my Instagram post from
six months ago, but they'restill listening to my podcast
episodes from six months ago.
(33:12):
You know what I mean?
So, and also like if you'restarting totally from scratch,
you know, does it make sense to.
Podcast or go on somewhere likeRumble instead of trying to like
go into YouTube where it's kindof like Instagram or Facebook
now, and it's saturated.
So yeah.
If someone's starting new, doyou, is your approach different
than someone who's establishedor do you favor long form or
(33:34):
short form or anything likethat?
You know,
Chans Weber (33:37):
I don't, I think it would all be, it's all takes a
little more perspective tounderstand what they're trying
to do.
Right.
You know, like, to me,
Bradley Roth (33:44):
Someone wants to start a brand from scratch,
right?
Like a, let's say it's a B2Cbrand, right?
Consumer, like an apparel brand.
Yeah, sure.
That's a good example.
Chans Weber (33:55):
see apparel.
When I think of like somethinglike apparel, to me it's very
transactional.
So what is longform contentgonna do for an apparel brand?
you either see an item ofclothing that you like or you
don't.
Yeah.
it resonates with you or itdoesn't, you know what I mean?
So that's what I'm saying it,yeah.
It all is dependent on, I guess,what you're trying to do and
where you're trying to go.
But I will say this, man, Ithink the podcast world is.
(34:16):
I mean, man, I've been on ahundred plus podcasts.
I don't even know how many, andI've never had my own.
To me where my business is atnow.
I can't keep up with thereferrals that we get.
Like we, we don't hardly do, Imean, we, I shouldn't say that
when I keynote, speak like thatis marketing for us.
but now like, I'm having troublekeeping up with scaling my team
(34:36):
as fast as business is coming tome.
Unsolicited.
That's just coming.
Yeah.
And that's part of being in thegame for 10 years and doing good
work, you know?
that doesn't just happen whenyou start a company, right?
I mean, that's, oh yeah.
That's over a decade of grindingand making, turning clients into
promoters and getting referralsand building a reputation.
all that's cost a lot of timeand money.
But you know, I, like, I willnever have a podcast.
(34:58):
I will never start a podcast.
But I also think, you know, likeyou're at a very different point
in your journey than I am.
And, you know, I just thinkeverything's perspective.
The podcast world has becomevery saturated as well, right?
it's like everybody, anybody canjust go start a damn podcast
just like.
Anybody can go build a websiteand say, I've got a business.
Right.
It's just another one of thosespaces.
But I look, there's alwaysopportunities to break through.
(35:20):
You don't, it's what we kickthis thing off with.
Yeah.
You don't have to be an earlyadopter or a pioneer to make a
hellacious impact.
you know what I mean?
Like you just don't, yeah.
You can find ways.
There's always a way and itmight take a, it might be a
needle in a haystack oddsagainst you, but you know, man,
there, the one thing that's.
underrated is building acommunity.
(35:40):
And building your following perse.
And people think you needmillions of views and millions
you don't.
Yeah.
I mean, you can make millions ofdollars off of having 10,000
people.
That know who you are and followwhat you do, and are willing to
buy from you.
Mil, you can make millions andmillions of dollars.
Yep.
So people get very caught up inmetrics and thinking, oh, I, you
(36:03):
know, I didn't get 2000 likes.
Instagram vanity numbers, whogives us shit?
Yeah, man.
They're vanity metrics.
There's no doubt about it.
So you don't need that.
You need, you know, I, I have anagency.
We have about 150 clients.
Okay.
Which is a lot for an agency.
Yeah.
Okay.
But man, look I had a greatliving when we had 50 clients.
like I was making hundreds ofthousands of hours of year.
(36:24):
Like I had a great life when wehad 50 clients.
So, you know, it's one of thosethings that it's all, people
don't even need that many.
You don't.
Yeah.
Well, dude, you can have 50clients spending 50 grand a
month.
I mean, right.
You know what I mean?
Like, so it's just it's allperspective and and you know,
what's important is really whatit comes
Bradley Roth (36:43):
down to.
Yeah.
Yeah.
It's the concept of like athousand true fans, if you ever
heard that, where if you have athousand, I have people who
truly believe in what you'redoing.
Like you'll never be broke.
You know what I mean?
That's right.
So that's an important concept.
And then a big part of it, whichAndy talks about all the time,
is just simply outlast.
Like if you, whatever you do,you know, you might get into
something saturated, but likewith podcasts, classic example,
(37:06):
there's like almost 3 millionpodcasts listed on Apple
Podcasts, but about 80 to 90% of'em are dead.
They're not adding anything.
Sure.
You know?
Yep.
And then I think it's 70% don'tmake it past 15 episodes, so
even just.
Sticking with it for like, say afew months.
You're you?
Yeah.
I love that.
Put yourself Yep.
(37:26):
In the top, like, you know, 30%or whatever it might be.
Chans Weber (37:30):
Well, look man, and we saw a big test when Covid
hit, right?
you know, I'll never forget itwas a Sunday that the famous
Trump speech of two weeks toflatten the curve came out.
And by Wednesday I had lost 90some percent of my.
in 72 hours, just like that.
Yep.
Because people look at marketingas it's not a necessity, which
is crazy.
And it was like, you know, holyshit, you know?
(37:51):
And thankfully I had a lot ofcash stashed in the business and
we did get the P and whateverelse, and we were fine.
here's the thing, within 30 daysI got every single client, but
one back.
And 2020 was the best year inbusiness we'd ever had up to
that point.
2021 was better.
2022 is gonna be even better.
But that was the best year ofbusiness we ever had was 2020.
Wow.
And we lost, we, we had norevenue for a month.
(38:14):
So you talk about outlasting,what did I have my team do?
They went and helped everysingle client that was no longer
paying us.
They helped us with their, thatwe helped them with their
messaging, sending out theiremails, communication for free.
We did it all for free.
We said, listen, we're gonna getthrough this together.
So you wanna talk aboutoutlasting people?
Yeah.
You know, how many digitalmarketing agencies went out of
business in 2020?
(38:34):
Dude.
Thousand, 80%.
It probably, that's.
Right.
And we had the best year we everhad, so that, those
differentiators are where peoplemake it.
and I've always said this, andwe've got this quote unquote
impending recession.
You know, we're already in it,but is it gonna like, yeah.
Really dive deep and valley out,I don't know.
But man, the rich get richer.
in hard times.
(38:55):
Yeah.
And we've seen that happen withCovid very recently.
And if we do have some massiverecession into a depression, the
rich get richer in these times.
They don't look at it as doomand gloom and dread.
They look at it asopportunities.
Yeah.
And ways to separate themselvesfrom everybody else.
And a lot of that mentality forme, man, has coming from Andy, I
mean like he is such a, just akiller mentality it comes to
(39:17):
these things.
And he has instilled that in meand I think about him
constantly.
About things like this, like, Iam ready, I've never been in a
cash stronger position than I amright now.
Like, I'm ready for the floor tofall out.
I'm not worried at all like, I'mgonna, I'm gonna, I'm gonna go
buy as much as I can, whetherit's real estate other smaller
digital marketing agencies thatI can buy and bring in their
(39:39):
book of business for, you know,pennies on the dollar per se.
I'm, I am in full aggressaggression mode, and I have
loans.
I have cash built, I have linesof credit.
I have just all these avenues ofthe ability to be aggressive
with cash.
Just waiting.
Yeah.
And every super wealthy personis doing the same thing right
(39:59):
now.
Everybody's just licking theirchops.
Yeah.
Bradley Roth (40:02):
Yeah.
They're getting ready.
Everyone else is shrinking.
They're scared everyone else.
Yep.
You know, the people who areready smell opportunity, so
That's right.
Exactly.
And it's also, people might belistening.
They're like, all right, well,I'm not in the position to.
to do that.
I don't have cash at hand andthat kind of thing, but it's
also, if you're on the other endof the spectrum, it's just as
powerful.
If you got nothing to lose, likenow is gonna be your time where
(40:24):
you can separate yourself, whereyou can like, you know, get your
piece of the pie when everyoneelse isru.
It's almost more like thatmiddle ground is the hardest
place to be in.
You know, it probably is.
You have stuff to lose, but youalso don't have assets that you
can deploy as.
Chans Weber (40:39):
you're probably right.
Yeah, no, I would agree withthat.
There's no better place to be inlife than you're back against
the wall.
No.
P I wish I understood thatearlier.
you know, I built this businessout of.
You know, everybody has, so manypeople have these woowoo stories
of all.
No man, like I fell into this.
I am in love with it now.
Like I am obsessed with what Ido.
I truly love what I do.
that's not bullshit.
(40:59):
That's the honest to Godstatement.
I love what I do.
Yeah.
But I built this business out ofnothing to lose back against the
wall going on 30 years old.
Broke life in shambles, like nowis my.
Like that's how I built this.
It was back against the wall.
Desperation.
Yeah.
And there's nothing wrong withthat though, you know?
(41:20):
Yeah.
Like people don't understand.
There's an advantage to that.
Like right now, man, like youknow, million dollar homes and
lake houses and Bo Man, my kidsgo to private school if I lost
everything now that's fear Yeah.
You know what I mean?
Like that's scary now.
then it wasn't so scary.
Where was I gonna go from bottomto bottom?
Right.
(41:40):
Who cares?
You know what I mean?
People need to embrace thatstrength and that opportunity.
It's hard to look at when you'rethere and I get it, but damn
dude.
It is a blessing if you canunderstand it and get that
energy aligned.
Bradley Roth (41:52):
Yeah.
So this is another question thatmight be hard to answer, but
people are listening.
They're like, all right, 15years.
How, at what point, like Intuit,how many years roughly, would
you say, where it started tolike kind of click, you were
like, all right, I'm kind of,this is starting to work for me.
I feel like I'm getting overthat kind of initial hump.
I'm starting to get morebusiness than I'm losing
(42:13):
consistently.
And like, was there a pointwhere you started to feel like,
like, I don't know, positivelong term.
Like you got some real signsthat it was really working.
Chans Weber (42:23):
You know, there's been several stages.
you know, I love that question,but when I look at it, but let's
say
Bradley Roth (42:27):
that first stage, like, okay, I'm not, like, I
know I'm not gonna go broke nextweek.
Chans Weber (42:32):
I think that the first time I ever, so I grew up
very blue collar.
I grew up in like a 500 squarefoot home with a single mom,
cinder block, foundationbasement where my bedroom was.
It was like 50 degrees in thewinter.
Like I grew up very poor, okay?
So to me, I remember one year mydad worked for a water company
and he made$70,000.
in a year and he worked a ton ofovertime and he was like proud
(42:54):
that he made that money.
So to me, coming up as a kid,growing up in that environment,
I attached a lot of my successand where I grew in my business
to money.
So I remember when I made$70,000in Chicago, it was like, wow,
you know, this is a lot ofmoney, but I don't live where I
grew up.
Small town, rural area.
So to me it was like, Hey, Igotta make.
Grand.
(43:14):
You know, it was the sixfigures, right?
we all, you hear six figures.
I remember in business when Iactually made six figures, and
it was actually, I went up to150,000 from like 90.
I met with my accountant.
He was like, look like you, yougot, you're making enough money,
like you can pay yourself more.
So I remember I was like, ohman.
And I made a, I was gonna make150 grand gross.
And to me that gross point isgross or is that, That was like
(43:36):
me netting that.
Not like profit, not that wasactually like my income.
Gotcha.
Not revenue in the business.
Uhhuh.
It was like me actually makingthat.
Gotcha.
And it was damn, you know, likeI'm making a hundred and$50,000
like.
you know, I'm gonna be okay.
I remember thinking that at thatpoint, and I remember shortly
after that going, man, I thoughtI'd have a lot of money making
150 grand, and I don't have shituhhuh, you know, but you know, I
(43:59):
look at different phases.
I remember when I made a half amillion, I remember the first
year that I made seven figures.
you know, I re, I rem I look atthese phases and I've always and
for better or worse, right orwrong, I don't know, but I've
always associated these liketiers with my income.
I've never really looked at it.
Oh, I'm keeping more clientsthan I'm losing type of thing.
To me, I, when I look back onit, and that's just a me thing,
and I think that's just a lot ofwhere I came from.
(44:21):
But to me that's how I'veassociated all those things.
Gotcha.
And those kind of phases.
But that was the first time thatI was like, damn, you know,
like, I'm actually doingsomething good here.
Like this has wheels.
You know?
Yeah.
Like I can grow this thing.
I can do something was aroundthen, and I don't remember, I
mean, we've typically operatedabout a 30% margin.
We were probably doing, youknow, 450,$500,000 in revenue.
(44:43):
It was still a small
Bradley Roth (44:44):
agency at that time.
How many years in was thatroughly?
Chans Weber (44:48):
Oh man.
We came out of the, we came outof the gate strong.
It was probably only two yearsin.
Maybe three.
Yeah, that's solid.
So, yeah.
Yeah, it turned around prettyquick for us.
Bradley Roth (45:00):
Very cool.
And then I'm sure you hadgrowing pains and you know, oh
man, you still have'em now?
Yeah.
One step or yeah.
One step forward, two stepsback, kind of instances and all
that.
But
Chans Weber (45:11):
It's hard.
I'm learning things now from ascalability standpoint.
Even now, like it's nev it neverends.
Yeah.
You know, I look at,
Bradley Roth (45:19):
Companies, especially in agency it's so
energy intensive, right?
And so hands-on and Yeah.
It
Chans Weber (45:24):
is.
And you've gotta have the rightpeople.
I've made a lot of mistakes withthe wrong people.
I'm still learn.
I mean, I don't think you everstop learning, but I, you know,
like I love that shit.
like, I love it.
Like, maybe I'm weird.
Yeah.
I don't know.
But I embrace that.
You know, I had to lay my firsttwo employees off.
I had to, I, I've never laid offan employee.
I've terminated employees.
(45:44):
but to me, I've always said, youknow, if you terminate an
employee, that's on them.
If I lay off an employee, that'son me.
Like I messed up and I wastrying to get ahead of where we
were this year, earlier thisyear, and I laid off my first
two employees ever.
I laid'em off at the same timeand it was gut-wrenching and,
cause I just, I felt so much.
Right.
Like I felt like I failed themand I did fail them.
(46:06):
And it won't happen.
Like, I will do everything I canin my, me, my mind to make sure
that does not happen again.
So, you know, I just, thelearning never stops.
Yeah.
And how to scale and, you know,those things never stop.
That's why your network is soimportant.
It's not just being an rtegetting on, you know, calls with
Ed and Andy or, you know,whatever business group you're
(46:26):
in.
Like you need actual mentors.
You need actual dudes or galsthat are in the same level of
business that you are.
I've got three.
That whenever I'm trying to makea tough decision, I call all
three of'em.
Two of'em are from rte.
The third one is my money guy,who's a good friend of mine, one
of the smartest business peopleI know.
I don't call him about my lifeinsurance policies.
Right.
But he's a serial entrepreneuras well.
(46:47):
But those three people get acall from me for any major
decision or tough time that I'mgoing through, and I pick their
brains.
Yeah.
And then I build out of it whatI want and that's what I go
execute.
And those people are 10 tiesmore valuable to me than anybody
else on.
when it comes to my company.
Yeah.
Because they're in it, they havecompanies of similar sizes, you
know, five to 20 million acrossthe three of them in annual
(47:08):
revenue.
So like I got'em all surroundedaround where I'm at and that's
who I lean on for everythingnow.
Bradley Roth (47:14):
Yeah.
That's awesome.
I mean, I know I know we arewrapping up on time.
Yeah.
So unfortunately I know wecould, like, I know we could
keep going for a while causewe're on the roll, but I gotta
ask you the question that I askeveryone who comes on the show,
and that is, how would youdefine not most people, or what
do you think of when you hearthat phrase?
Chans Weber (47:32):
Not most people, man.
First of all, I would say I loveanybody that's not most people.
Yeah.
Yeah.
Those are the special people ofEarth man.
But what would I think of notmost people to me, man, risk.
Risk is the word that comes tomind.
Our society has become so cookiecutter.
Go to college, get a degree.
go get your job making$50,000outta school.
(47:54):
Pay that student loan debt backuntil you're 60 years old.
You know, get married, havekids.
Have the white picket fence,man, fuck that.
Sorry if I can't say that onyour show.
No, go for it.
But like risk.
right?
Like, we're so scared as asociety, we've been so like
brainwashed to like, this is howit should be, man.
(48:15):
Nobody's making you get marriedat 25.
Nobody's making you get marriedever.
Yeah.
Nobody's making you have kids.
Nobody's making you stay in ajob that you don't want to be
in, that you're miserable to doevery day.
Real people that are d.
are risk takers.
that's why I'm so infatuatedwith entrepreneurs as a whole.
I dedicate, I don't even knowhow many hours a year helping
(48:36):
people for free that arebusiness owners because I love
it.
I naturally gravitate towardsthem and love them and who they
are and the risk that they'rewilling to take risk.
Like that's the number onecharacteristic I think of when
you ask that question.
Risk take.
Yeah.
Not scared to go against thegrain.
Yep.
Bradley Roth (48:54):
Man, I love that answer.
I've gotten a lot of answers onthat and that was probably one
of my favorites and most in linewith kind of like my whole
vision, right?
There's some people who may behappy you don't live in kind of
this, go into the safeprescribed path, but Yep.
I know a heck of a lot whoaren't and aren't willing to
take the risk and.
Yeah, they're stuck and allthat.
So I love that answer.
And then right before we hopoff, just wanna give you a
(49:15):
chance if you wanna shareanything you got going on or
where can people find you andthat sort of thing.
Chans Weber (49:20):
Yeah, absolutely.
I mean, I could be found onInstagram, it's chance, C H A N
S B, and then last name w e b ER.
You could find me on Instagram.
My company's Agile and Co.
So A G I L e A n d co.com.
I'm obviously, as I told youbefore, we kick this thing off.
I'm not the solicitation guy,but if there's anything that I
can ever help anybody withthat's what I try to do, help as
(49:41):
many people as I can, and ifwe're a good fit to work
together, great.
If we're not, that's perfectlyfine too.
Bradley Roth (49:46):
Very cool.
All right, man.
Well, I know you gotta run, butI really appreciate you coming
on the show today.
I really enjoy thisconversation.
I hope you did and for.
Everyone listening, I know youlearned stuff as well, so thanks
man.
I appreciate it.
Sounds good, brother.
Thank you for having me.
Of course.
And tho for those of youlistening, thank you for tuning
in.
Again, if you got value outtathe show, please share it for me
and we'll see you in the nextone.
(50:08):
And always remember, don't bemost people.
Hey everyone.
Welcome back to another episodeof the Not Most People podcast.
This is your host, Bradley, andthis is the show for those
allergic to mediocrity groupthink and following the status
quo.
And before we get into today'sfull-length episode, I want to
remind you guys of two things.
The first is that I don't runads on this show.
I do it purely as a valueexchange, so I just ask that if
(00:54):
you get value out of the show,if it entertains you, if you
learn something that you helpedme in some way by either leaving
a review.
Or sharing the show with someoneelse, you know, because if you
got value out of it, I know thatsomeone you know will as well.
So please go ahead, do me thefavor and share it with them.
That's all I ask.
I put a lot into the show andso, I'll keep it ad free as long
(01:14):
as you guys continue to help megrow it just by sharing the
value.
And then secondly, if you wantto get in touch with more people
who are like not most people whokind of have that mentality, the
not most People Alliance is theplace to do that.
It's our online communitymastermind and you can find
information about that and allkinds of other stuff we got
going on with not most peoplebeyond the podcast in the show
(01:35):
notes.
But that's it.
Without further ado, we're gonnaget right into it.
I have Chance Weber as the guesttoday.
Chance, welcome to the show.
Thank you for having.
Of course I'm excited.
We have some things in common,which we're gonna get into, but
a little bit about chance forthose of you listening, he is
the founder and president ofAgile and Co.
A digital marketing agency thatis closing in on eight figures
(01:57):
of revenue.
And he started 15 years ago witha credit score of 4 83 and a
$15,000 loan from his parentsand has now grown it into a very
successful company.
And he's also a keynote speakerwith appearances.
That include David Meltzer TVshow Two Minute Drill, which can
be found on Apple TV and AmazonPrime, and anyone who knows who
(02:18):
David Meltzer is, or you know,just Apple TV and stuff like
that's a big deal.
So I want to get from that 4 83credit score that start 15 years
ago to now.
Right.
Cuz people listening are like,okay, cool, he's successful and
we're gonna find out kind of howyou got there.
What were some of those things?
Because like 15 years ago,That's, I feel like that's
(02:40):
before marketing agencies werelike kind of this cool, popular
thing.
Almost like you were an earlyadopter for sure.
What was it that, like youdecided to get into that?
How did you end up kind of likekilling your credit and then
deciding to turn things aroundand go into business?
Sure.
Yeah.
I'll
Chans Weber (02:56):
start with college.
I think I was on academicprobation 17,000 times.
I actually don't know exactlywhat the number is, but I was on
it more than off of it.
definitely more interested inbars and girls than actually
reading textbooks.
So, you know, I was at a pointin college where I was in and
out of, On and off, I guess isthe proper terms.
Of academic probation and Idon't know, man, I had like a
(03:18):
2.5 GPA or something.
Just, I hated school.
I never did enjoy it.
I even go back to like highschool.
I never liked classrooms.
I never liked classroomsettings, never liked breeding.
I force myself to read.
Now these days I'm 40 years oldand I still like have to
actually sit down and makemyself read 10 pages a day.
Still don't like to read.
It's just not the way I.
I never has been, but either wayI think I've got, man, I don't
(03:41):
even know.
It's funny, it's been so longnow, but I think I've got like
four or four classes to finishto, to actually have a degree
that I'll absolutely never gofinish Uhhuh It's pretty
pointless at this point, but Igot an opportunity from a guy
that I went to college with whowas a few years older than me,
that was a financial advisor andhe recruited me into the space.
He had his manager essentiallyhire me under the stipulation
(04:02):
that I would finish my degree atsome point, but it really didn't
matter cause I had to go get mylicensing and all that fun
stuff.
So did that job, was actuallythe top producer in my branch in
Chicago.
So was pretty successful for,you know, an incoming.
in that space, which is veryhard to break into if you do.
It's a great career.
But I was the number one rep anddid pretty well.
I mean, at one point.
(04:22):
I was making like 60,$70,000 ayear, I guess, in society's
eyes, you know, was doing okayfor a 23, 24, 25 year old kid.
So I was doing all right.
But you know, I don't know whereyou live, but in Chicago, making
that kind of money is likewelfare.
You know, it was not a lot ofmoney to live in that city with
the expenses of it and what itgoes into it.
Either way ended up leaving thatjob, quite frankly, cuz I hated
(04:45):
it.
You know, I hated being a 25year old kid saying, Hey, 65
year old Joe and Mary, youshould roll over your half a
million dollar 401k that youspent your whole life saving.
And trust me with it, because Iknow everything at 25 years old,
I just hated the job.
I didn't like the grind of it.
You know, if you're gonna grindon something in your life, it's
gotta be something you'repassionate about and enjoy.
So left that job went intorecruiting and financial
(05:08):
services.
Was never really good at it.
Hated it as well.
Just again, jobs, you know,that's what I would call them.
They were jobs, they were waysto make a paycheck and eat and
keep a roof over my head.
But, you know, that's how thecredit got messed up.
I think a lot of it was justimmaturity, living beyond my
means.
Maybe had some ego problemslike, Hey, I need to have a
nicer car than I actually shouldhave been driving at the time.
(05:30):
Yeah.
Things like I remember waking upone day.
I had, I was living with mygirlfriend and my car was
repossessed, went to go to work,the car was gone.
So yeah, just really ruined thecredit.
Really just at a point in lifewhere I was just miserable.
Gained a ton of weight, justvideo games, just the epitome of
earth.
When I look back at those years,you know, man just terrible.
So, anyway, how I got into whereI'm at now is a financial, I was
(05:52):
recruiting in financial servicesand another guy that I went to
college with had started adigital marketing agency, and I
don't even know how we connectedsomehow.
We weren't really that close incollege, but we both knew who
each other were.
And he recruited me to come dosales for him to do business
development for his marketingagency.
But I was at this point where Iwas 29 years old.
I had a 4 83 credit score.
I had, I was single.
I had a girlfriend.
(06:12):
We were on the outs, like it wasnot married, no kids, nothing.
So I'm 29 years old.
I'm essentially single and I'mlike, okay, you know, why would
I go do this for somebody else?
Like, why not just go for it?
and it just kind of hit me.
And I knew nothing aboutinternet marketing, as we used
to call it back then, digitalmarketing.
So I just started reading, thefirst book I ever read was
actually SEO for Dummies.
(06:32):
You know those stupid forDummies books?
Yeah.
The yellow ones.
Yep.
Yeah.
Yeah.
And SEOs changed 7,000 timessince then.
but since last week.
Yeah, exactly.
So that was the first book thatI ever read and then got into it
started the business with abusiness partner who I actually
bought out very ugly divorceseveral years later.
But we essentially just whitelabeled and outsourced
everything when we started anduntil we learned the ropes and
(06:54):
we learned how to do it, andthen, even after I got rid of
him.
Now we do a hundred percent ofeverything in house, including
even content like I stafffull-time, you know, salaried
copywriters as well.
And you know, now we are a fullservice digital marketing agency
that does, you know, everythingfrom Google ads, Facebook ads,
search engine optimization,content marketing websites,
email marketing, all that funstuff.
so.
(07:14):
Yeah it's been a fun story.
I know in your intro you saidapproaching gate figures.
We actually crossed it thisyear, which was Oh wow.
Congratulations.
A far reach goal.
Thank you.
So it was, you know, obviouslyonly got 10, 10 days left, 11
days left here in the year.
But yeah, so it's been a hell ofa ride.
I'm extremely blessed to bewhere I'm at and it's hard to
(07:34):
believe that, you know, it, youknow, I get paid to speak now.
Like it's insane to me that tolook back, you know, when I do
these podcasts and interviewslike this, to look back on the
story.
I just told him to think that,you know, a matter of 11, 12
years ago, I was a guy at RockBottom, epitome of life and.
you know, I'm not trying to belike a bragger, but like I, I
(07:54):
take my family and fly privateand go places and do things and
people pay me to speak.
And it's like, man, you know,you can really change your life
in a short amount of time.
You know, even over a decade youthink that's so long, but it's
really not in the grand schemeof life.
It's really not.
Yeah.
So, yeah, man that's kind of theCliffNotes version of my story.
Bradley Roth (08:12):
Wow.
I mean, that gives me a lot.
The first, like, I have probably12 questions right off the top
of my head, but Sure.
Yeah.
The first thing I wanna say isthat it, like the beginning
reminds me so much of me, likein school, you know, I was kind
of that like BC student, I didjust enough to kind of keep my
parents happy most of the time.
Yeah.
And you know, kind of flirtedwith academic probation in
(08:34):
college and all that kind ofstuff.
And didn't really know, like I,I just had.
Kind of like enthusiasm for it,you know?
I was like, why am I readingthis?
Why am I doing this?
Why is this homework assigned?
Why am I memorizing things I canlearn on Google?
Right?
So, I totally resonate withthat.
And then also getting outtacollege and going into something
that's kind of just like, like Igot into, my main thing was
(08:56):
fitness.
Like I, you know, I got exercisescience degree, so I did end up
finishing my degree bar somehowsqueaked by, but I got into
exercise science, but then itwas, you know, part-time.
So I'm like, what else can I doto make money?
And you know, when you'rethinking of like, how can I just
make money?
You end up in that job that youhate.
And I ended up in real estateand I was trying to kind of same
thing, like selling.
Like, I didn't own a house and Iwas trying to like help people
(09:19):
buy and sell houses that, youknow, like, that's funny.
Couldn't afford.
And I was like, man, this islike, this ain't it, you know?
And Sure.
Kind of moving on from there.
And then I jumped into trying tostart my own one man digital
marketing agency, which that waswhat, probably four years ago.
So it was kind of a differenttime.
Like, like that was when TyLopez's course came out and
(09:40):
everyone and their mother wastrying to start a marketing
agency, but, yep.
I'm curious because you.
Like you said, it wasn't evencalled like online marketing or
digital marketing at that point.
This was like way back, so, yep.
Do you feel like being, like, doyou consider yourself to be
almost like an early adopter inthis?
Chans Weber (09:56):
I do.
Yeah.
Can you, do you think that gaveyou like a big leg up?
Yeah, I mean obviously I thinkanytime you can be an early
adopter of something and beatanybody to, you know, the punch,
then you've always got a leg up,right?
Yeah.
I mean, nothing ever beatsexperience and I don't care what
business that you're in, right?
there can be somebody that couldbe better than you that comes
along and those things alwayshappen.
There's always challenges,right?
But you know, at the end of theday, yeah, that's absolutely
(10:19):
play.
It's advantages for me.
I look at agencies that werestarted a few years before me,
like super early adopters.
Yeah.
And I look at the leg up thatthey have on me and they're
really, you know, cemented inthis industry and I'm like,
damn, you know, like you'redoing 40, 50 million a year in
revenue and it makes me feelpretty small.
Mm-hmm.
But Yeah.
You know, I think that there'salways, you can look at
anything.
(10:40):
I don't know why this justpopped into my head, but I just
got a new grill, you know thesesmoker pellet grills?
And I bought from rec tech.
Well, a lot of people have nevereven heard of rec tech.
They think of Traeger.
Right, right.
Traeger was like that first big.
You know, company to the game.
And now their quality is waydown in comparison to rec tech,
(11:00):
for example.
So, you know, you don't have toalways be the first, but let's
be honest, I don't know what thevaluations are of those
companies, but I promise youtriggers worth way more than rec
tech is.
Right.
So, you know, you, I thinkthere's always value to being,
to the game, you know, early orfirst or whatnot.
It's much harder to crack intoan established industry that's
for.
Bradley Roth (11:20):
Yeah, I know it's kind of a weird paradox because
yeah, you can look at thosefirst adopters, they have
probably more room for error ina sense.
Yeah.
Like when I look at like socialmedia, it was, you could just
post anything like seven, eightyears ago and you'd blow up and
get a big following.
And now like I see people withlike super high quality content
and like they're barely growing.
(11:40):
They can't get anywhere.
Yeah.
It's crazy.
So it's like this weird paradoxbecause you don't wanna look at
people and say, oh, well, youknow, I'm late to the game, so
I'm not gonna start.
And then a lot of people say,oh, it's too early.
It's not proven yet.
You know, so like there's, yeah,you can kind of go both ways.
But I mean, I wanted to, I wannatie back to like what you were
(12:00):
doing before the agency, right?
So you said you were number onerep in this company, like right
outta the bat.
What were some of those likeattributes or like, what do you
think made.
I don't know, naturally skilledin that area.
And then how did that translateinto, like, you starting what.
Sure.
Chans Weber (12:17):
I think that, I want you call it lone wolf when
it comes to sales, which is notnecessarily a good quality,
right?
I have, I think I adapt topeople well.
I think I find ways to resonatewith people easily.
I, this isn't something that Ihave taught myself.
I haven't groomed theseskillsets.
I think it was just something Iwas naturally born with.
I am a people person.
I do find ways to gravitatetowards people.
(12:37):
Yeah.
I think I'm also a guy that'sjust very comfortable in his own
skin, meaning, If somebodydoesn't like me I'm okay with
that.
It does it, I don't take itpersonally.
It doesn't insult me.
I'm just like, okay.
Like we're, you know, this isn'tour thing.
No, it's okay.
So my clients that I bring in,you know, they're, they love me.
It's one thing that our mentor,Andy Priscilla said to me
personally at an an RTEsyndicate event years ago.
(12:59):
It was just a small group of ustalking, and we were having a
conversation.
He was like, look, man, 50% ofpeople are gonna hate you no
matter what you.
if you worry about them, you'regonna kill yourself.
Like just focus on the 50% ofpeople that love you.
Yeah.
And I've never, I mean, I wasnaturally, I think, gifted in
that, but I'd never heardsomebody say it that way.
and since he said that, that'sreally stuck with me even more
over the last several years, isthat, You know, your people are
(13:22):
gonna gravitate towards you nomatter what.
And the people that aren't gonnagravitate towards you aren't no
matter what.
And I think that just acceptingthat and becoming comfortable in
who you are and knowing yourpeople, your circle, however you
wanna look at it, your clientelein business, your prospects,
they're either gonna work withyou and they're gonna jive with
you or they're not.
And just being at peace withthat.
(13:42):
And I think that's something Iwas naturally good at from the
beginning.
You know, I think that, youknow, like I said, I can adapt
to people well, and I think thatI have a personality that people
can gravitate towards.
And I think these are all justthings that kind of naturally,
it's just who I am as a person.
I I wish I could tell you that Iread some books and evolved
myself, but it's just not thetruth.
(14:03):
Yeah.
Bradley Roth (14:04):
Yeah.
It doesn't mean it can't beevolved, but yeah.
We all kinda have our naturalpropensities.
But did you find that havingthat skillset made it hard for
you to get out of like, theoperations of your agency to
like managing the agency
Chans Weber (14:19):
It's still That makes sense.
Is it's, yeah, it still is alittle bit to this day even
where we're at now.
you know, I've got tier of,we'll say quote unquote
management within my team.
and it's still hard for me.
I think that, you know, again,going back to kind of being a
lone wolf, I think lone wolfs ingeneral are.
Control freaks to an exa to anextent as well.
and I think that they kind ofoperate on their own, and those
are traits that I have.
(14:40):
How to develop and learning howto trust people and learning how
to delegate responsibility andbeing comfortable with it.
And I still even, I have afull-time and personal assistant
and I still, it's like, youknow, she handles everything,
like all my travel businesspersonal.
I mean, I've got a wife and twolittle girls.
It's like, okay, you booked,it's like we just booked a
Disney cruise.
It's like, okay, are you surethat you got the right flights,
(15:01):
the right tickets?
Are you sure that we have theproper car service?
It's like, okay.
It's like this.
My assistant was, has a master'sdegree and was a high school
math teacher before I pulled herout.
yeah.
To work for me.
She's plenty smart enough tobook flights in a car service,
right?
So I think that, you know,there's a down, there's
downfalls to some of that aswell, but I think a lot of
entrepreneurs deal with that.
as you scale a business, when.
(15:21):
Baby, and you've built it andyou've grinded to get it where
it's at, to have people to helpyou.
I think we all struggle, youknow, with letting go of control
of things and trusting people toget the job done as well as you
can.
And I think we all fight that aswe scale businesses.
for
Bradley Roth (15:37):
sure.
Yeah.
It's something that, I know it'scoming up, but I think, yeah,
being an RTA and having mentorsand having these examples is
gonna make that transition likeway smoother than the trial and
error that most people gothrough, so, absolutely.
Yeah.
So you didn't read or you didn'tlike to read, you weren't into
personal development, right?
You just kind of had thesethings are, do you consider
yourself to be like a bigpersonal development person now?
(16:00):
Like has that shifted a lot?
No.
No.
Chans Weber (16:02):
You know, I don't know.
I, this might be one of thosethings where I'm getting caught
up in the woowoo of social mediawhere everybody's personally
developing and it's like, areyou know, if you're really doing
everything you say you're doing,then no, I'm not.
Compared to a lot of what yousee Uhhuh, you know, man, I
guess it depends on how you lookat it.
I have, I am a super awareperson.
(16:24):
And what I mean by that is I amvery strong at being able to
look at the mirror and say, andchance you sucked at this.
You did this wrong.
You should have done thisbetter.
You handled this the wrong way.
This is how you should havehandled it.
And learning, not beating myselfup, you know, and just hating
myself.
(16:44):
But learning from mistakes andbeing very self-aware and
reflective on my downfalls ofwho I am and where I come up.
Short mistakes that I make, andthen adapting and getting better
at them.
And I think a lot of those toolshave come from self-development.
And I think it's, it is readingthe books.
It is having mentors that you.
(17:06):
To and say, man, how's he doingthis?
And then hearing him say, thisis how I deal with it.
you might not do it the sameway, but maybe learning
something from that and kind ofmaking it your own and how it
works for you.
So yeah, man no questions asked.
Those things have absolutelyhelped me throughout the years.
Yeah.
And what I think about all thetime is what if I would've had
those people or understood whatmentorship was in year one.
(17:30):
Yeah.
Right.
Like, I was, ha I was severalyears in before I really bought
into this stuff, right?
and I can't imagine if Iwould've just had a little more
guidance and jumped intoself-development early in, in my
business career.
Yeah.
But yeah, man, Absolut.
Bradley Roth (17:47):
Yeah, because I feel like there's.
I'd say the vast majority ofpeople who I have on the show,
who I consider to be successful,they all talk about personal
development, self development,read the books, hang out with
the mentors, join themasterminds, go to the events,
all that kind of stuff, right?
And then there's, yeah, peoplelike Alex Formo, he's like, all
right.
He's like, you don't gotta wakeup and meditate and you know, do
(18:08):
grounding and all this stuff.
He's like, you wake up, grabyour coffee and get to work.
You know what
Chans Weber (18:11):
I mean?
Yeah.
Yep.
And I'm, and I do that right?
Uhhuh So like every, look,here's the biggest thing, man.
We're in a world where we havesocial media where there's so
much shit being thrown in ourfaces every single day about how
to do this and how you can dothis better.
The key to it is take it all inand figure out.
Like, what is your plan?
Yeah.
You know, everybody talks about,oh, you gotta get up so early
(18:33):
and you gotta start your day.
And I'm, I've got four hours ofwork done before other people
get outta bed.
Dude, if that's not you, that'snot you.
Yeah.
I'm a 4:30 AM Sunday throughSunday guy.
Like I wake up pre four 30, myalarm is set for four 30.
I rarely hear my alarm go off.
I go to bed at nine o'clock atnight.
That's, Yeah.
That doesn't mean that has to besomebody else.
I know people that sleep till8:00 AM that make millions of
(18:55):
dollars a year.
You do you?
you know what I mean?
But I do think that havingsystems and accountability and
growth are very important.
I just think that it's moreimportant to figure out what
works for you instead of tryingto fit, you know, the square peg
into the round hole type ofconcept.
Like you are your own human, doyou?
Bradley Roth (19:14):
Exactly.
Yeah.
It's.
You could have the best likebodybuilding routine in the
world, but if you're not tryingto be a bodybuilder, like it
doesn't apply to you, you know,like Yeah, exactly.
You have to match it to yourgoals.
So yeah, at the end, all of itkind of comes down to
self-awareness and context, andI think that's hard.
Especially for people in thebeginning, right?
Because 15 years ago, like,that's like basically pre, maybe
(19:37):
that's MySpace, you know?
But that's like pre, yeah,pre-social media, online guru
kind of, times.
And so now there's so much noiseand for someone starting out,
they're like, oh, well I gottado this and that, and have this
like three hour morning routineand then I gotta, you know, the
list goes on and on.
Right.
So do you feel like it's almostharder these days to get into,
like, do you think.
(19:59):
and this is another one ofthose, like, could go either way
kind of answers, right?
Like, do you feel like all theinformation is helpful or do you
think it can almost be a hi,like a hindrance in the life of
Chans Weber (20:08):
it?
It can be overload, but man,we're, there's never been an
easier time in the history ofEarth to make money than there
is right now.
There's never been an easiertime to go start a company and
be successful than there isright now because the resources
are out there.
When I started this shit didn'texist.
There, it wasn't out there.
If so, you're talking about truepioneers that were like ahead of
the game, right?
(20:28):
So, you know, no, I, I do thinkthat you can be overwhelmed and
But again, I think that's whereyou have to be able to take a
step back and figure out you andwhat works for you.
Yeah.
And what you can take on at atime or how much you can adapt
and.
and bring in, I guess yeah.
And digest on a regular basis.
But no, man, there's never beena, an easier time to make money
than right now.
I mean, you got kids that justput up YouTube channels that
(20:49):
start making thousands ofdollars a month on'em.
That are teenagers, you knowwhat I mean?
Yeah.
So there's never been an easiertime to make money.
there's nothing out there thatis not, you know, from an
information or advice or guidestandpoint, that's not 30
seconds of research away.
It's just a matter of, actuallyit is still the old saying, man,
these things never ever change,but you have to do the work.
(21:11):
Yeah.
You know, you can get the play,but somebody's still gotta run
the damn play.
It's not nobody's, it's notgonna run itself.
Yeah.
So, but no I don't think thatit's overwhelming.
I think that anybody that'soverwhelmed is just missing
focus.
Or lacking focus.
Yeah.
Everything is out there.
That's a beautiful part aboutthe world that we live in.
But I will say, going back to,you know, you made a statement
earlier.
(21:32):
about, you know, back then youcould just put some stuff on
social media and explode, andnow you can't because it's such
a crowded space.
and you're right.
And that's why you're seeing somuch marketing become so much
more polarizing.
Yeah.
Like people were taking stancesand being more aggressive.
Look at what Andy Priscilla hasdone.
I'm not saying Andy doesn'tstand for everything he's
talking about, because I'mtelling you right now, he does.
(21:54):
he risked his entire brand.
Yeah, his entire personal brand.
First forms brand, he everythingfor standing up for what he
believes, right?
And he is polarizing.
Yeah.
He's pol and I don't mean thatin a bad way, but he's
polarizing, right?
he's taken an extreme stance andownership in saying, this is who
I am, come with me or don't.
(22:15):
And he's exploded.
I mean, his Instagram followersince Covid has like triple.
Like, it's crazy.
Yeah.
And he's not buying'em.
Let's be real.
Okay.
Right.
He's not buying him.
Okay.
Yeah.
But I think that.
Where you're seeing, and this iswhy there's also a lot of hate
shifting away from Andy as anexample, a lot of hate around
Instagram.
You know, the more naked thatthe chick can be, the more likes
(22:35):
and views that it gets becauseit's more polarizing.
It's more extreme.
Yeah.
Right.
And you're seeing a lot of thatwhere it's having to get extreme
to work.
And what is the end of this looklike, man, I don't know.
Yeah.
It's an interesting worldcoming, but if you would've
thought that, The chicks halfnaked that you can see through
what they're wearing was gonnabe on a social media platform 10
(22:56):
years ago.
People be like no, no way.
Like yeah, this is where you putthe picture of your girlfriend
or your wife and your kids notRight.
You know, seeing through agirl's bikini, bottom only fan
literally everywhere.
Yeah, exactly.
Right.
Yeah.
So, so, you know, I don't know,but that's why that has
happened.
Is because in order todifferentiate yourself, you've
had to become more extreme.
(23:16):
Yeah.
And the people that have done ithas.
Yeah.
Whether no matter what youbelieve or think or you know
what I mean?
I'm not saying we should havehalf naked women on social
media.
I'm just saying like that it, itsells that's why it's working.
Yeah.
Bradley Roth (23:29):
Okay.
So I have a two-part questionfor you.
The first is, so something likeonline marketing, it is so
dynamic and like constantlyevolving and there's all these
different platforms now.
So how do you balance between.
like staying tried and true tolike what works.
And then also like l like cuzyou have to be constantly
learning what's new and what'schanging and stuff.
(23:50):
So how do you find that balance?
Like what percentage of e oftime and energy goes toward to
like staying on top of thingsand staying ahead of things
versus like, you know, workingwhat you already know.
And then also to piggyback onthat, Where just generally do
you kind of see like being kindof really, you know, you're deep
into online marketing.
(24:12):
Everyone's like, all right, howdo I grow?
What's the next big platform?
What's gonna be hot next?
Last year it was reels, youknow, this year it's, you know,
what do you think that's gonnabe?
Chans Weber (24:21):
Yeah.
So to answer the first part ofyour question, there's a couple
different lenses that, that ofanswers that I guess I rotate
to.
So you say, you said, made acomment, like sticking to what's
tried and true.
To me, I have, I don't do thatanymore.
To me I open up every singlebook, meaning a new client and I
try to take a fresh approach nomatter what.
Preconceived notions are.
Like preconceived data is great.
(24:42):
When I've seen things work,that's great.
Of course, I'm gonna try to usethat to my advantage, but I've
been doing this long enough nowto know that, you know, I've
seen Facebook creative come infor Facebook ads and I'm like,
this is the worst video I'veever seen in my life.
like, I can't, I cannot postthis on your behalf, but I do it
and it explodes.
And I've seen pieces of creativefor clients that I'm like, this
(25:03):
is the greatest piece of createdever.
This is gonna crush it.
Like we're this is gonna, thisad is gonna go like fire and
have a fall flat on its face.
So I've been doing this longenough now where I try to go
into everything with an openmind, and this is also why I'm
pounding on with my client's.
Testing testing.
Yeah.
You gotta test things to know.
Bradley Roth (25:23):
Yeah.
Let me just, I guess to rephrasethat, so how, like when you're
strategy, like, cuz obviouslyyou get a new client or even an
existing client, you'reevaluating, you're creating a
strategy.
Are you looking like, okay,here's what we're gonna try for
the next.
Month, three months, two weeks.
Like what's usually that like,like reevaluation timeline, how
often are you kind of checkingthings and creating like a game
(25:43):
plan for, if that makes sense?
Chans Weber (25:45):
Yeah, it does.
It's a question that I can'tgive you a direct answer though,
and here's why.
It differs for everyone.
It differs for everyone andbudget.
right?
So if you've got a client thatspends$5,000 a month, let's say
in ad spend, so they're runningFacebook ads, so they're gonna
get data at whatever rate the 5Kis.
If I've got another clientthat's spending 50 K a month on
ads, I'm gonna get data much,much faster, right?
(26:07):
So I can make.
Moves I can pivot to a differentstrategy or plan B, you know,
within a couple of days, threedays at times, where the 5K guy,
I'm gonna have to let that runfor two, three, maybe even four
weeks to get enough data to saythis is working or it's not
working.
if it's not like black and whitedefinitive.
So it's gonna, it's gonna varyon how quickly you're getting
(26:27):
data, what the strategy isthat's going to determine how we
move and when we move.
But we operate, and where ourname Agile and Co came from is
off of the Agile methodology,which is big in the tech world.
It's a project development typeof model.
I dunno if you're familiar withit or not, but there's sprints
and there's all these differentpieces to it.
For us, it just basically says,Hey, look.
(26:49):
Every single month, we are goingto look at what we did in the
previous month, what worked andwhat didn't.
and we are going to adjust yourplan accordingly.
So I really don't have many,like just Facebook clients.
I've got clients that arerunning Facebook ads, Google
ads, TikTok, organically,content marketing, seo, and
let's say we've got you.
X YZ dollars spread across thosewhatever channels that we're
(27:12):
investing in.
At the end of every month, we'regonna look at that data and
we're gonna reallocate thatmoney based off of data.
So we are constantly moving andshaking and pivoting based off
of what's working.
We might have a Facebookcampaign right now that's
underperforming, but threemonths from now we might launch
a new one that knocks it outtathe park.
Well then I wanna move moremoney into it and run with it
(27:33):
while it's hot.
So it's a constant juggling act.
This is something that Iimplemented.
This is something, man, that ifyou're gonna go down this road,
you should do this.
Now, I can't imagine how muchmore successful that I would be
if I hadn't operated my agencylike this from day one.
If I had operated it like thisfrom day one it hurt my margins
a little bit.
Because it takes more labor frommy team.
But our retention tripled.
(27:54):
By operating on a model likethis.
So, you know, I don't tietimelines, I don't tie anything
to anything that we do at allever, because every single
client is different.
And we've got, that's what makesus a boutique agency.
Is we handhold them.
And to me, in today'senvironment, you have to
handhold campaigns as a whole, aclient as a whole.
(28:15):
You have to handhold them.
There is no autopilot.
And that's why yeah.
I think that we've been verysuccessful in the last couple of
years of taking so many clientsfrom huge agencies.
I'm talking companies that aredoing 5,000, 300 million a year
in revenue, and we're takingthem from these huge agencies
because they're more of afactory line.
Right?
(28:35):
Yes.
They're just running theirservice down a factory belt
where we're getting in it everysingle day and saying no, we're
gonna move this.
We're gonna do this.
But to come back and answer yourquestion strategically, you
asked, Hey, how much perpercent, you know, what do you
stick to?
That's what you know.
And how much are you testingwith our rules?
90 10.
So 90% of your budget's alwaysgonna go into things that are
performing whatever servicesthose are.
(28:55):
10% is testing.
There's constantly testing.
To me, if an agency's not TEtesting a percentage of your
budget, then they're lazy.
And that 10% might flop sixmonths in a row, but in month
seven if it blows up, it's gonnarepay you for the previous six
you lost on.
Yeah.
So it's a 90 10 rule for us asfar as what we test and what,
you know, we're trying tooptimize to be as most efficient
as we can.
Bradley Roth (29:15):
Gotcha.
That makes sense.
I mean, that's fairlyconservative, but it's important
to always have that little bitthat's on the fence.
Gotta have something.
Yeah, exactly.
So, and then the second part ofthat question where do you see
things moving?
In the past year, I feel likethe hot thing has kind of, I
mean, podcasts have been reallybig the last couple year, years.
now it's like short form contentright now.
TikTok reels, YouTube shorts.
(29:37):
Do you see that changing orevolving much in the next year?
Like where would you kind of putyour focus on, are there any new
platforms maybe that you wouldtry and be an early adopter on?
Anything like that?
Chans Weber (29:47):
new platforms?
Not necessarily.
I think it's very interestingwhat's going on with Twitter
right now.
you know, I'm not familiar withany platforms that I am going
all in on that I think is gonnabe some huge change.
I think Twitter's a veryinteresting environment right
now, just to see what Elon'sgonna do with that and what's
gonna shake out.
I think that is is huge asYouTube is now.
They're making some changes hereand there that I can see
(30:08):
becoming.
a bigger deal than it even isfrom like a regular usage basis.
So, we'll see.
But no man, I think that I,Instagram is here to stay.
Facebook is here to say, theseare not gonna die out like
Snapchat did.
I don't think you're gonna seeanything like that TikTok.
I'm not, I'm still not like ahundred percent sold on it.
There's obviously legal issuescoming into play.
I think Congress is trying toget rid of TikTok for members of
(30:31):
the government and that it'sthere's stuff going on there
that.
I'm not like, I'm not a bettingman.
I'm not betting on TikTok ishere for the long run.
I think it's better.
Very entertaining.
Yeah.
Yeah.
But Facebook and Instagram arehere.
Like they're not the usage ratesthey're through the roof.
They're not going anywhere.
And people to think thatFacebook is dying and that it's
the older generation and kidsaren't using it as much.
(30:51):
They're Right.
They're still not a singlesocial media platform out there
that's making more money thanFacebook is.
as of right here in theforeseeable future, It's still
where the money is made as faras actually running social ads.
But no man, I don't see anythingchanging as far as, you know,
reels.
And to me tho those fads likethat, a lot of that shit man is
completely out of our control.
It's algorithm based.
(31:12):
Right.
You know what I mean?
What like, like Instagram hasexploded reels over the last.
X, y, Z amount of months, youknow?
Well, I mean, did anybody haveanything to do with that?
Not really.
I mean, Instagram decided theywere gonna push that content.
Yeah.
So what do I see coming?
I don't know.
I, I don't know what's coming.
Chat.
G D P T is what's throwing mefor a loop right now.
Like, what's going on with thisAI content and how's that gonna
(31:33):
look for SEO and contentmarketing?
Yeah.
And you know, that's what I'mpaying a lot of attention to
right now because that, dude,that shit's crazy.
I can change the gamecompletely.
It can, and I actually read along case study the other day
where a big e-comm brand, theyhad copywriters write an email
sequence, like a sales sequence,a workflow of emails to make a
(31:54):
sale.
And then they had chat, G p twrite it.
And the automated AI pieceoutperformed the copywriter
piece by 30 some percent.
Wow.
and that was just something thatthey asked whatever question,
you know, for the AI to writethat content, and it was written
and it outperformed the actualhuman written by 30 some
percent.
I'm like, damn.
(32:14):
You know, like that's yeah, it'sscary for copywriters.
That's a crazy thing.
Yeah.
It's very scary for copywriters.
And now I'm reading that, youknow, Google is trying to make
ways to flag the content and seeit.
I don't know, man.
I mean it that, that issomething that I'm watching a
close
Bradley Roth (32:27):
eye on though.
Yeah.
Yeah.
That's something that I thinkeven beyond marketing can change
every aspect of human life.
But that's a whole nother rabbithole.
We could go down, you know, forAbsolutely can.
Yeah.
For another time.
But what do you think about, cuzI always kind of go back and
forth.
Like, I have a podcast that'skind of the basis of my content.
So I'm a little bit biased, butI always kind of like favor like
(32:51):
more evergreen type content orplatforms.
Right.
There's just like bloggingYouTube.
Podcast where you can createthis content, you can be law
form content so you can rep, youknow, there's a lot of
repurposing you can do.
Sure.
But then also, like no one'sliking my Instagram post from
six months ago, but they'restill listening to my podcast
episodes from six months ago.
(33:12):
You know what I mean?
So, and also like if you'restarting totally from scratch,
you know, does it make sense to.
Podcast or go on somewhere likeRumble instead of trying to like
go into YouTube where it's kindof like Instagram or Facebook
now, and it's saturated.
So yeah.
If someone's starting new, doyou, is your approach different
than someone who's establishedor do you favor long form or
(33:34):
short form or anything likethat?
You know,
Chans Weber (33:37):
I don't, I think it would all be, it's all takes a
little more perspective tounderstand what they're trying
to do.
Right.
You know, like, to me,
Bradley Roth (33:44):
Someone wants to start a brand from scratch,
right?
Like a, let's say it's a B2Cbrand, right?
Consumer, like an apparel brand.
Yeah, sure.
That's a good example.
Chans Weber (33:55):
see apparel.
When I think of like somethinglike apparel, to me it's very
transactional.
So what is longform contentgonna do for an apparel brand?
you either see an item ofclothing that you like or you
don't.
Yeah.
it resonates with you or itdoesn't, you know what I mean?
So that's what I'm saying it,yeah.
It all is dependent on, I guess,what you're trying to do and
where you're trying to go.
But I will say this, man, Ithink the podcast world is.
(34:16):
I mean, man, I've been on ahundred plus podcasts.
I don't even know how many, andI've never had my own.
To me where my business is atnow.
I can't keep up with thereferrals that we get.
Like we, we don't hardly do, Imean, we, I shouldn't say that
when I keynote, speak like thatis marketing for us.
but now like, I'm having troublekeeping up with scaling my team
(34:36):
as fast as business is coming tome.
Unsolicited.
That's just coming.
Yeah.
And that's part of being in thegame for 10 years and doing good
work, you know?
that doesn't just happen whenyou start a company, right?
I mean, that's, oh yeah.
That's over a decade of grindingand making, turning clients into
promoters and getting referralsand building a reputation.
all that's cost a lot of timeand money.
But you know, I, like, I willnever have a podcast.
(34:58):
I will never start a podcast.
But I also think, you know, likeyou're at a very different point
in your journey than I am.
And, you know, I just thinkeverything's perspective.
The podcast world has becomevery saturated as well, right?
it's like everybody, anybody canjust go start a damn podcast
just like.
Anybody can go build a websiteand say, I've got a business.
Right.
It's just another one of thosespaces.
But I look, there's alwaysopportunities to break through.
(35:20):
You don't, it's what we kickthis thing off with.
Yeah.
You don't have to be an earlyadopter or a pioneer to make a
hellacious impact.
you know what I mean?
Like you just don't, yeah.
You can find ways.
There's always a way and itmight take a, it might be a
needle in a haystack oddsagainst you, but you know, man,
there, the one thing that's.
underrated is building acommunity.
(35:40):
And building your following perse.
And people think you needmillions of views and millions
you don't.
Yeah.
I mean, you can make millions ofdollars off of having 10,000
people.
That know who you are and followwhat you do, and are willing to
buy from you.
Mil, you can make millions andmillions of dollars.
Yep.
So people get very caught up inmetrics and thinking, oh, I, you
(36:03):
know, I didn't get 2000 likes.
Instagram vanity numbers, whogives us shit?
Yeah, man.
They're vanity metrics.
There's no doubt about it.
So you don't need that.
You need, you know, I, I have anagency.
We have about 150 clients.
Okay.
Which is a lot for an agency.
Yeah.
Okay.
But man, look I had a greatliving when we had 50 clients.
like I was making hundreds ofthousands of hours of year.
(36:24):
Like I had a great life when wehad 50 clients.
So, you know, it's one of thosethings that it's all, people
don't even need that many.
You don't.
Yeah.
Well, dude, you can have 50clients spending 50 grand a
month.
I mean, right.
You know what I mean?
Like, so it's just it's allperspective and and you know,
what's important is really whatit comes
Bradley Roth (36:43):
down to.
Yeah.
Yeah.
It's the concept of like athousand true fans, if you ever
heard that, where if you have athousand, I have people who
truly believe in what you'redoing.
Like you'll never be broke.
You know what I mean?
That's right.
So that's an important concept.
And then a big part of it, whichAndy talks about all the time,
is just simply outlast.
Like if you, whatever you do,you know, you might get into
something saturated, but likewith podcasts, classic example,
(37:06):
there's like almost 3 millionpodcasts listed on Apple
Podcasts, but about 80 to 90% of'em are dead.
They're not adding anything.
Sure.
You know?
Yep.
And then I think it's 70% don'tmake it past 15 episodes, so
even just.
Sticking with it for like, say afew months.
You're you?
Yeah.
I love that.
Put yourself Yep.
(37:26):
In the top, like, you know, 30%or whatever it might be.
Chans Weber (37:30):
Well, look man, and we saw a big test when Covid
hit, right?
you know, I'll never forget itwas a Sunday that the famous
Trump speech of two weeks toflatten the curve came out.
And by Wednesday I had lost 90some percent of my.
in 72 hours, just like that.
Yep.
Because people look at marketingas it's not a necessity, which
is crazy.
And it was like, you know, holyshit, you know?
(37:51):
And thankfully I had a lot ofcash stashed in the business and
we did get the P and whateverelse, and we were fine.
here's the thing, within 30 daysI got every single client, but
one back.
And 2020 was the best year inbusiness we'd ever had up to
that point.
2021 was better.
2022 is gonna be even better.
But that was the best year ofbusiness we ever had was 2020.
Wow.
And we lost, we, we had norevenue for a month.
(38:14):
So you talk about outlasting,what did I have my team do?
They went and helped everysingle client that was no longer
paying us.
They helped us with their, thatwe helped them with their
messaging, sending out theiremails, communication for free.
We did it all for free.
We said, listen, we're gonna getthrough this together.
So you wanna talk aboutoutlasting people?
Yeah.
You know, how many digitalmarketing agencies went out of
business in 2020?
(38:34):
Dude.
Thousand, 80%.
It probably, that's.
Right.
And we had the best year we everhad, so that, those
differentiators are where peoplemake it.
and I've always said this, andwe've got this quote unquote
impending recession.
You know, we're already in it,but is it gonna like, yeah.
Really dive deep and valley out,I don't know.
But man, the rich get richer.
in hard times.
(38:55):
Yeah.
And we've seen that happen withCovid very recently.
And if we do have some massiverecession into a depression, the
rich get richer in these times.
They don't look at it as doomand gloom and dread.
They look at it asopportunities.
Yeah.
And ways to separate themselvesfrom everybody else.
And a lot of that mentality forme, man, has coming from Andy, I
mean like he is such a, just akiller mentality it comes to
(39:17):
these things.
And he has instilled that in meand I think about him
constantly.
About things like this, like, Iam ready, I've never been in a
cash stronger position than I amright now.
Like, I'm ready for the floor tofall out.
I'm not worried at all like, I'mgonna, I'm gonna, I'm gonna go
buy as much as I can, whetherit's real estate other smaller
digital marketing agencies thatI can buy and bring in their
(39:39):
book of business for, you know,pennies on the dollar per se.
I'm, I am in full aggressaggression mode, and I have
loans.
I have cash built, I have linesof credit.
I have just all these avenues ofthe ability to be aggressive
with cash.
Just waiting.
Yeah.
And every super wealthy personis doing the same thing right
(39:59):
now.
Everybody's just licking theirchops.
Yeah.
Bradley Roth (40:02):
Yeah.
They're getting ready.
Everyone else is shrinking.
They're scared everyone else.
Yep.
You know, the people who areready smell opportunity, so
That's right.
Exactly.
And it's also, people might belistening.
They're like, all right, well,I'm not in the position to.
to do that.
I don't have cash at hand andthat kind of thing, but it's
also, if you're on the other endof the spectrum, it's just as
powerful.
If you got nothing to lose, likenow is gonna be your time where
(40:24):
you can separate yourself, whereyou can like, you know, get your
piece of the pie when everyoneelse isru.
It's almost more like thatmiddle ground is the hardest
place to be in.
You know, it probably is.
You have stuff to lose, but youalso don't have assets that you
can deploy as.
Chans Weber (40:39):
you're probably right.
Yeah, no, I would agree withthat.
There's no better place to be inlife than you're back against
the wall.
No.
P I wish I understood thatearlier.
you know, I built this businessout of.
You know, everybody has, so manypeople have these woowoo stories
of all.
No man, like I fell into this.
I am in love with it now.
Like I am obsessed with what Ido.
I truly love what I do.
that's not bullshit.
(40:59):
That's the honest to Godstatement.
I love what I do.
Yeah.
But I built this business out ofnothing to lose back against the
wall going on 30 years old.
Broke life in shambles, like nowis my.
Like that's how I built this.
It was back against the wall.
Desperation.
Yeah.
And there's nothing wrong withthat though, you know?
(41:20):
Yeah.
Like people don't understand.
There's an advantage to that.
Like right now, man, like youknow, million dollar homes and
lake houses and Bo Man, my kidsgo to private school if I lost
everything now that's fear Yeah.
You know what I mean?
Like that's scary now.
then it wasn't so scary.
Where was I gonna go from bottomto bottom?
Right.
(41:40):
Who cares?
You know what I mean?
People need to embrace thatstrength and that opportunity.
It's hard to look at when you'rethere and I get it, but damn
dude.
It is a blessing if you canunderstand it and get that
energy aligned.
Bradley Roth (41:52):
Yeah.
So this is another question thatmight be hard to answer, but
people are listening.
They're like, all right, 15years.
How, at what point, like Intuit,how many years roughly, would
you say, where it started tolike kind of click, you were
like, all right, I'm kind of,this is starting to work for me.
I feel like I'm getting overthat kind of initial hump.
I'm starting to get morebusiness than I'm losing
(42:13):
consistently.
And like, was there a pointwhere you started to feel like,
like, I don't know, positivelong term.
Like you got some real signsthat it was really working.
Chans Weber (42:23):
You know, there's been several stages.
you know, I love that question,but when I look at it, but let's
say
Bradley Roth (42:27):
that first stage, like, okay, I'm not, like, I
know I'm not gonna go broke nextweek.
Chans Weber (42:32):
I think that the first time I ever, so I grew up
very blue collar.
I grew up in like a 500 squarefoot home with a single mom,
cinder block, foundationbasement where my bedroom was.
It was like 50 degrees in thewinter.
Like I grew up very poor, okay?
So to me, I remember one year mydad worked for a water company
and he made$70,000.
in a year and he worked a ton ofovertime and he was like proud
(42:54):
that he made that money.
So to me, coming up as a kid,growing up in that environment,
I attached a lot of my successand where I grew in my business
to money.
So I remember when I made$70,000in Chicago, it was like, wow,
you know, this is a lot ofmoney, but I don't live where I
grew up.
Small town, rural area.
So to me it was like, Hey, Igotta make.
Grand.
(43:14):
You know, it was the sixfigures, right?
we all, you hear six figures.
I remember in business when Iactually made six figures, and
it was actually, I went up to150,000 from like 90.
I met with my accountant.
He was like, look like you, yougot, you're making enough money,
like you can pay yourself more.
So I remember I was like, ohman.
And I made a, I was gonna make150 grand gross.
And to me that gross point isgross or is that, That was like
(43:36):
me netting that.
Not like profit, not that wasactually like my income.
Gotcha.
Not revenue in the business.
Uhhuh.
It was like me actually makingthat.
Gotcha.
And it was damn, you know, likeI'm making a hundred and$50,000
like.
you know, I'm gonna be okay.
I remember thinking that at thatpoint, and I remember shortly
after that going, man, I thoughtI'd have a lot of money making
150 grand, and I don't have shituhhuh, you know, but you know, I
(43:59):
look at different phases.
I remember when I made a half amillion, I remember the first
year that I made seven figures.
you know, I re, I rem I look atthese phases and I've always and
for better or worse, right orwrong, I don't know, but I've
always associated these liketiers with my income.
I've never really looked at it.
Oh, I'm keeping more clientsthan I'm losing type of thing.
To me, I, when I look back onit, and that's just a me thing,
and I think that's just a lot ofwhere I came from.
(44:21):
But to me that's how I'veassociated all those things.
Gotcha.
And those kind of phases.
But that was the first time thatI was like, damn, you know,
like, I'm actually doingsomething good here.
Like this has wheels.
You know?
Yeah.
Like I can grow this thing.
I can do something was aroundthen, and I don't remember, I
mean, we've typically operatedabout a 30% margin.
We were probably doing, youknow, 450,$500,000 in revenue.
(44:43):
It was still a small
Bradley Roth (44:44):
agency at that time.
How many years in was thatroughly?
Chans Weber (44:48):
Oh man.
We came out of the, we came outof the gate strong.
It was probably only two yearsin.
Maybe three.
Yeah, that's solid.
So, yeah.
Yeah, it turned around prettyquick for us.
Bradley Roth (45:00):
Very cool.
And then I'm sure you hadgrowing pains and you know, oh
man, you still have'em now?
Yeah.
One step or yeah.
One step forward, two stepsback, kind of instances and all
that.
But
Chans Weber (45:11):
It's hard.
I'm learning things now from ascalability standpoint.
Even now, like it's nev it neverends.
Yeah.
You know, I look at,
Bradley Roth (45:19):
Companies, especially in agency it's so
energy intensive, right?
And so hands-on and Yeah.
It
Chans Weber (45:24):
is.
And you've gotta have the rightpeople.
I've made a lot of mistakes withthe wrong people.
I'm still learn.
I mean, I don't think you everstop learning, but I, you know,
like I love that shit.
like, I love it.
Like, maybe I'm weird.
Yeah.
I don't know.
But I embrace that.
You know, I had to lay my firsttwo employees off.
I had to, I, I've never laid offan employee.
I've terminated employees.
(45:44):
but to me, I've always said, youknow, if you terminate an
employee, that's on them.
If I lay off an employee, that'son me.
Like I messed up and I wastrying to get ahead of where we
were this year, earlier thisyear, and I laid off my first
two employees ever.
I laid'em off at the same timeand it was gut-wrenching and,
cause I just, I felt so much.
Right.
Like I felt like I failed themand I did fail them.
(46:06):
And it won't happen.
Like, I will do everything I canin my, me, my mind to make sure
that does not happen again.
So, you know, I just, thelearning never stops.
Yeah.
And how to scale and, you know,those things never stop.
That's why your network is soimportant.
It's not just being an rtegetting on, you know, calls with
Ed and Andy or, you know,whatever business group you're
(46:26):
in.
Like you need actual mentors.
You need actual dudes or galsthat are in the same level of
business that you are.
I've got three.
That whenever I'm trying to makea tough decision, I call all
three of'em.
Two of'em are from rte.
The third one is my money guy,who's a good friend of mine, one
of the smartest business peopleI know.
I don't call him about my lifeinsurance policies.
Right.
But he's a serial entrepreneuras well.
(46:47):
But those three people get acall from me for any major
decision or tough time that I'mgoing through, and I pick their
brains.
Yeah.
And then I build out of it whatI want and that's what I go
execute.
And those people are 10 tiesmore valuable to me than anybody
else on.
when it comes to my company.
Yeah.
Because they're in it, they havecompanies of similar sizes, you
know, five to 20 million acrossthe three of them in annual
(47:08):
revenue.
So like I got'em all surroundedaround where I'm at and that's
who I lean on for everythingnow.
Bradley Roth (47:14):
Yeah.
That's awesome.
I mean, I know I know we arewrapping up on time.
Yeah.
So unfortunately I know wecould, like, I know we could
keep going for a while causewe're on the roll, but I gotta
ask you the question that I askeveryone who comes on the show,
and that is, how would youdefine not most people, or what
do you think of when you hearthat phrase?
Chans Weber (47:32):
Not most people, man.
First of all, I would say I loveanybody that's not most people.
Yeah.
Yeah.
Those are the special people ofEarth man.
But what would I think of notmost people to me, man, risk.
Risk is the word that comes tomind.
Our society has become so cookiecutter.
Go to college, get a degree.
go get your job making$50,000outta school.
(47:54):
Pay that student loan debt backuntil you're 60 years old.
You know, get married, havekids.
Have the white picket fence,man, fuck that.
Sorry if I can't say that onyour show.
No, go for it.
But like risk.
right?
Like, we're so scared as asociety, we've been so like
brainwashed to like, this is howit should be, man.
(48:15):
Nobody's making you get marriedat 25.
Nobody's making you get marriedever.
Yeah.
Nobody's making you have kids.
Nobody's making you stay in ajob that you don't want to be
in, that you're miserable to doevery day.
Real people that are d.
are risk takers.
that's why I'm so infatuatedwith entrepreneurs as a whole.
I dedicate, I don't even knowhow many hours a year helping
(48:36):
people for free that arebusiness owners because I love
it.
I naturally gravitate towardsthem and love them and who they
are and the risk that they'rewilling to take risk.
Like that's the number onecharacteristic I think of when
you ask that question.
Risk take.
Yeah.
Not scared to go against thegrain.
Yep.
Bradley Roth (48:54):
Man, I love that answer.
I've gotten a lot of answers onthat and that was probably one
of my favorites and most in linewith kind of like my whole
vision, right?
There's some people who may behappy you don't live in kind of
this, go into the safeprescribed path, but Yep.
I know a heck of a lot whoaren't and aren't willing to
take the risk and.
Yeah, they're stuck and allthat.
So I love that answer.
And then right before we hopoff, just wanna give you a
(49:15):
chance if you wanna shareanything you got going on or
where can people find you andthat sort of thing.
Chans Weber (49:20):
Yeah, absolutely.
I mean, I could be found onInstagram, it's chance, C H A N
S B, and then last name w e b ER.
You could find me on Instagram.
My company's Agile and Co.
So A G I L e A n d co.com.
I'm obviously, as I told youbefore, we kick this thing off.
I'm not the solicitation guy,but if there's anything that I
can ever help anybody withthat's what I try to do, help as
(49:41):
many people as I can, and ifwe're a good fit to work
together, great.
If we're not, that's perfectlyfine too.
Bradley Roth (49:46):
Very cool.
All right, man.
Well, I know you gotta run, butI really appreciate you coming
on the show today.
I really enjoy thisconversation.
I hope you did and for.
Everyone listening, I know youlearned stuff as well, so thanks
man.
I appreciate it.
Sounds good, brother.
Thank you for having me.
Of course.
And tho for those of youlistening, thank you for tuning
in.
Again, if you got value outtathe show, please share it for me
and we'll see you in the nextone.
(50:08):
And always remember, don't bemost people.
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