From Unknown And Homeless To The Biggest Stages On Earth with Pat Hilton - 098 - Not Most People

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Bradley Roth (00:32):
Hey everyone.
Welcome back to another episodeof the Not Most People podcast.
This is your host Bradley, andthis is the show for those
allergic to mediocrity groupthink and following the status
quo.
And before we get into today'sfull-length guest episode, I
would just like to remind youguys whether you're tuning in
for the first time or if you'rea repeat listener, that I have
kind of one basic ask and thatis simply that you help me grow

(00:56):
the show.
If you get value, if you learnsomething, if you laugh, helps
you think a new way.
And that could be, you know,sharing the show on social media
that could be shooting it to afriend.
Say, Hey, hey man, check thisout.
Thought of you when I heardthis.
You know, cuz chances are if yougot value out of the episode,
someone that you know will aswell.

(01:16):
So that's really all I ask, isthat you help me grow this show.
I put a lot of time, energy, andmoney into this show.
I don't run ads, I do thispurely for you guys, provide
value.
And, uh, just ask that youreturn it.
And if you don't like the show,if you don't like the episode,
don't share it.
You know, that's, so that's justthe value exchange that I'm
asking.
And, uh, in addition to sharingit, if you guys could leave a

(01:40):
rating or review on Spotify,apple Podcast or wherever you're
listening, that is also greatlyappreciated.
And then beyond the podcast, wehave a whole lot of stuff going
on with not most people.
We have our community, thealliance, we have the upcoming,
depending on when you'relistening to this, not most
people summit taking place inArizona.

(02:02):
Something that you do not wannamiss.
If you enjoy this show, thisevent is gonna be a game changer
for you.
So I won't go on about thatright now, but you can find all
of the links and info andeverything else in the show
notes.
So that's it for my, uh, generalhousekeeping for today's
episode.
I would like to introduce youguys, pat Hilton.

(02:23):
Pat, welcome to the show.
What's

Pat Hilton (02:24):
up?
What's up?
What's up?
How's everybody doing out there?
Hopefully.
Great.
We're not, we don't have a liveaudience, but we, we

can pretend like we do.
We could pretend.
Yeah, for sure.
So, uh, live audiences, that'sactually something we're gonna
be talking about in a littlebit, but I wanna give you guys a
little bit of background on Pat.
I don't know if I can do'emjustice, but he went from
sleeping in a van, performing inbar corners to leading the
charge at Premier Businessevents, and he is known as the
People's Guru, the acousticforce.

(02:52):
And uh, I think he's got a lot,a lot of other nicknames.
Kind of your mom's favorite inthe making your mom's favorite,
the voice of the voiceless.

Pat Hilton (02:59):
Yeah, I told told Brad before the show, I'm trying
to have as many names as ApolloCreed.

I love that.
I, I'm curious if those are likeself-proclaimed nicknames or if
they were given to you by otherpeople.

Pat Hilton (03:11):
The, the acoustic force was given to me by an old
lady in La Jolla because Iplayed my guitar so loud during
Sunday brunch that her and herhusband had to sit on the other
side of the bar.
Everything else I just kindapulled out of thin air.

Yeah, so it's cra Pat's story's pretty nuts.
He went, like I said, fromplaying in bars for years to
getting onto Grant Cardone stageat 10 x Growth Con.
And then from there he's kind ofjust taken over the.
Business entrepreneur, personaldevelopment space as the go-to
kind of mc person who runsevents, but also speaking, also

(03:47):
helping, uh, influencers andbusinesses grow brands and grow
their business through socialmedia and all that kind of
stuff.
So he's a prime example of kindof the never give up, you know,
shoot for the stars, go afteryour dreams mentality.
And so I'm really excited to getinto the backstory as well as a
lot of kind of actionabletakeaways for those of you

(04:09):
listening.
So I wanna, I wanna go back tothe beginning, which I'm sure
you've shared this story before,but I'm excited to hear it in
detail.
I've kind of gotten littlesnippets here and there.
I've seen where you arerecently.
I'm like, man, this guy iseverywhere.
He's on every big stage in thespace.
Cuz it's kind of like a, I feellike the business entrepreneur

(04:30):
personal development event spaceafter.
After a little while.
It's kinda like everyone knowseveryone.
It's its own kind of littleworld, right?
And going kind of like breakinginto that is what a lot of
people are trying to do rightnow.
And you, I don't know if I wannasay you like brute forced your
way, but I did.
Or just per persisted your wayon into that space.

(04:53):
But tell us how you did that.

Pat Hilton (04:55):
So, uh, so first off, like when I was a kid, you
could either be in band class oryou could be in computer class.
And this was in third grade.
This was a pivotal decision inmy life, folks to bear with me.
And all the girls in school weresigning up for band class and

(05:15):
like three of my homies, like myboys were doing computer class.
I was torn and I was like,listen guys, I'm gonna play the
trumpet in band class cuz it'sonly got three buttons and it's
gotta be.
You know, the easiest instrumentof all, cuz there's only three
buttons, right?
You probably can catch to wherethis is going.

(05:36):
Like, so I get a trumpet startin the class, we're playing like
hot cross buns and all this BSthat's totally lame.
And I go home and I'm likelistening to my dad's records
and stuff and I was a big nerdStar Wars kid, Ghostbusters,
back to the future, right?
And I started to notice thatlike all of the major theme
songs are trumpet parts,Superman, star Wars, you know,

(06:02):
um, back to the Future, allthose like Main, Rocky Balboa,
all those like mm-hmm main movietheme songs are all trumpet
parts.
And so I started to learn allthe movie theme songs and I
never practiced hot cross bunswho wants to practice hot cross
buns.
So what I didn't realize wasthat I was like learning.
Really advanced material at areally young age without music

(06:26):
by ear.
And so this started to kind ofturn into a talent where I was
able to begin to tell storiesthrough performance.
And so I played in the highschool band.
Um, I, I did music all the wayup until college where I was
singing at bars in Arizona.
I went to school in Arizona at aproduction school.

(06:46):
Hmm.
And so I was performing at allthe bars out there in Arizona,
the library, I don't know if youguys know that one, kind of old
school.
And, um, and then I worked inLas Vegas for an audio company
for like a year and a half.
Hated it.
Quit and literally startedliving in my van and touring all
over the country playingacoustic gigs.

(07:08):
And so I essentially playedacoustic gigs traveling from the
time I was 20 till the time Iwas 35, about 15 years.
And a lot of us custom travels.
Yeah, dude all over the wholecountry from like, wow, St.
Louis, where I was from all theway up through to Seattle, all
the way down the coast of SanDiego.

(07:30):
All the way across through, youknow, New Mexico, Arizona,
Texas, Oklahoma, back to St.
Louis.
And I would just travel theseloops around the country.
I toured with Afro man, Coolio.
A lot of hip hop artists werethe ones that put me on as an
opening act because Huh.
Other, other artists justwouldn't put me on.
And so, so years went by.

(07:53):
I'm 35 years old.
Every playing music inCalifornia at this time, I'm
living barely paying the rent.
My wife is working at apreschool 40 hours a week.
I'm making videos constantly onInstagram and Facebook and
trying to get noticed.
I had played a little, uh,corner for Gary V at a book

(08:13):
signing.
I had gotten Gary v's attentionwith these funny little jingles
I was doing.
And then, uh, grant Cardone andElena Cardone got a hold of this
funny song video I made forGrant.
And dude, I mean, I followed upwith them relentlessly about
performing at their conferenceto the point where me and my
wife who was pregnant, drove to,drove from San Diego to Vegas

(08:37):
and literally snuck pastsecurity at an event that Elena
was speaking at this guy Coleand Sonya had her put on the
event, it's called Thrive GreatPeople, by the way.
We're mm-hmm.
We're friends now.
No lawsuits or anything, folks.
No lawsuits or anything.
And I was able to close the dealin the hallway performing at 10
x Growth conference, and Iplayed that event 2018 February.

(09:01):
There were 10,000 people in theaudience, and I literally
overnight went from making ahundred dollars a night to
making$10,000 a job.
Um, from making, you know, twoand$300 jingles to 3000 to$5,000
social media packages.
Mm-hmm.

(09:21):
And built a digital company,built an online company.
I quit drinking alcohol, quitsmoking pot, quit the bar gigs,
and, um, just kind of reignitedmy style and my entertainment
style as like a, an onlineentertainment, you know, mc
speaker, kind of virtual guru.

(09:42):
And, um, now here we are yearslater.
I mean, You know, we live inDallas, Texas now, and you know,
we, we just bought our firsthouse last year.
I was 39.
Um, for a long time.
I shared a car with my wife fornine years, just bought my own
car last year.
So I got a little sports car, alittle Porsche sports car, and I

(10:05):
mean, life's good man.
But that 15 years, you know, Imay have made it sound like it
was nothing, but I mean, it wasbrutal.
Mm-hmm.
Sleeping in the van, playing ahundred dollars jobs seven
nights a week, sometimes two,three jobs a day.
And yeah, now it's like, I stilldo sometimes two conferences in

(10:27):
a.
You know, I'll do a Tuesday,Wednesday, Thursday, zip down to
New Orleans from Miami or up,whatever way it is, and do
Friday, Saturday, Sunday andcome home.
And it's like, it's hard cuz nowI got kids and stuff.
But listen, I mean, if you wannaset the standard in any space or
in any category, you gotta bewilling to show up and, and
work.
And this is something I learnedfrom Grant, maybe the most

(10:50):
important lesson I ever learnedfrom the guy, the short amount
of time that we had to chat witheach other was, dude, listen
man, the, the one thing thatyou're doing that so many people
don't do is just get out thereand just do ground invasions.
Just show up and put in thework, dude.
Yeah.
Because so many people messageme on Instagram and Facebook and

(11:12):
they want opportunities and Iwanna help everybody.
Mm-hmm.
But rarely one in a million.
Does anyone actually show up?
Find me introduce themself andsay, Hey, give me 10 minutes on
the lunch break.
No risk to you.
All I need is this opportunity.
I don't want your money.
I don't need a jet ride.
I don't need anything but the 10minutes.

(11:35):
Just give me the opportunity.
He's like, dude is one in amillion.
And so I mean, that was themoment, and I had been doing
that for 15 years where Iwouldn't have survived playing
bar gigs.
I mean, I was out working everynight.
Yeah, let's face the facts.
Yeah.
So while I might have been alittle bit of a stoner or a
drinker or whatever, I wasworking every single day.

(11:56):
Yeah.
So I think that, and we talkedabout this before the show, I
think that the landscape of theentrepreneur online shows that
you can just in six monthsbecome a millionaire.
And I've seen people do it.
Don't get me.
It happens all the time, butmore than likely it's gonna take
you years and years and yearsand years to develop skills that

(12:18):
are high level in demand skillsthat you can monetize and build
solutions for people aroundthose skills that you are gonna
get paid top dollar for.
Andy Elliot didn't make itovernight as a sales trainer.
He's been doing that for yearsand years and years and years.
Mm-hmm.
That's why he's good.

Yep.
Man, there's, there's so much inthat story.
I love all of it.
I'm like, okay, where do Istart?
Where do I kind of tear it apartand dive into it?
But I mean, just like what yousaid, like, man, 15 years of
traveling around doing multilike that is, I'm exhausted.
Like, just like hearing that,you know what I mean?

(12:55):
Like you think.
Big time music performers, likewhen they go on tour, they do it
what, once a year?
Maybe they're in like these,usually like some sort of luxury
bus or they're flying in jetsand you know, maybe they're
performing every night.
But usually it's, it's just onthe weekends, you know, at that
point.
Or like think, like me and mywife, we went to Europe for a

(13:16):
couple months last, uh, lastfall.
And it was like, we wereconstantly moving, you know, we
weren't performing, but we wereconstantly, like, every day it's
like, all right, we're getting abus, we're getting a train,
we're going, we're doing thisand that.
And it's like, man, it's, it'sgreat for a while, but it's
exhausting.
So to think about doing that forlike 15 years, I'm like, man,
kudos to you.
That's, that's impressive.

(13:36):
And I'm sure a lot of peoplelistening, same thing.
You know, mo like, like even inthe music industry and applies
to everything, right?
Like music, music industry isone of those just like kind of
the influencer space.
95% of the people who set out todo it, you'll never, ever hear
anything about.
And so it's like kind of fewpercent that just stuck it
through until, you know, their,their version of the 10 x growth

(14:00):
con came and they got theirbreak and that sort of thing.
Right.
But most people say, man, Idon't have any connections.
I don't have any realopportunities.
I'm not super, you know,extraordinary talented to where
I'm just gonna get picked up ornoticed and they give up.
So, I mean, it's, it's thistheme that has come up on this
podcast countless times.

(14:21):
But there's a reason that, likeeveryone I've had on here kind
of has that common thread ofthey're just freaking stubborn
in a way they didn't give up.
I think, I think stubbornness isone of the most underrated
qualities.
Like a, like kind of thehealthy, the right amount of
stubbornness with your goals andwith your dreams and that kind
of thing.
Yeah, absolutely.
And uh, Yeah.
So I also,

Pat Hilton (14:41):
when you think that, that, sorry to interrupt, but I
think that No, you're good.
My brain just will, uh, thegreat ideas just disappear.
I also think that it's beingtaught now mm-hmm.
That everybody's a winner nomatter what.
And like mm-hmm.
Like I have a three-year-olddaughter and a five-year-old
daughter.
And, you know, the state ofaffairs in America with even

(15:02):
just having a girls is crazy.
And I mean, you guys can takethat, how you want to take it.
Yeah.
But, uh, I want to raise kidsthat are willing to fight to
win.
Mm-hmm.
And I think that when you justreward people for losing, you
take away the luster or the, um,the, the fireworks that are

(15:25):
associated with championshipstyle victories and Right.
Like I was saying about growingup and playing superhero songs,
like when I played those songs,I felt like Superman.
I felt like Rocky Balboa, I feltlike Luke Skywalker because you
could almost feel like thechannel of that B flowing

(15:47):
through you.
As weird as that might soundlike when you're playing it and
it's coming through and you'renailing the notes.
And I remember running upstairsto my dad and I had probably
played it for an hour straight,the same lick.
So he was probably like, dude,but I'm like, dude, do you hear
that I'm playing Star Wars rightnow?
And he's like, yeah, man.
I just think because my dad wassuch a traditional guy, he's an

(16:12):
accountant still to this day,highly successful.
Mm-hmm.
Um, and my mom was like a teach,grew up to be a teacher and you
know, my dad started making somemoney and so she would tired
from teaching and stayed homewith the kids.
Very traditional St.
Louis, Missouri family.
Yeah.
It's so me wanting to like doHollywood and like, make it in

(16:32):
music and like, make videos andturn my dreams into a reality.
I think they were like, dude,you need a job.
Yeah, yeah.
If you, if we pay for you to goto production school, do you
think you can get a job?
Mm-hmm.
And I was like, yeah.
And so I get the job for awhile, but when I quit the job,

(16:56):
I broke the agreement with popsand so he stopped being the
savior, like the, the safetynet.
Right.
And once he stopped being thesafety net, well then I had to
go sleep on my buddy BradGriffin's floor that night.
Mm-hmm.
And then I had to go and I hadto audition and try and get bar
gigs, and I had to go figure outhow I was gonna get a couple

(17:17):
hundred bucks for like, cablesand a speaker and like, all of a
sudden all these things that hadbeen handed to me for so long
because I, I came up good inthis world, I'll be real.
Mm-hmm.
Private high school.
I had a Honda Civic at fricking16 years old.
I was like, fast and theFurious, I'm living the tree.
I was a big man, but then I hadnothing.

(17:37):
Mm-hmm.
And I sold the Civic so I couldbuy this piece of shit Van.
My parents were like, you'recrazy.
Why are you doing this?
Mm-hmm.
You had it made, you wereworking for a big company,
you're doing building Tom Pettyand Madonna's speaker systems.
What, what are you doing?
And I'm like, dude, this is whatI feel called to do.
Yeah.
So you're either gonna supportme on it and you're gonna help

(17:59):
me out.
Or you're not.
And I'm so glad, and dude, thisis hard to say cuz I was pissed
at my dad at first.
Mm-hmm.
Like, dude, you could, you couldbankroll me.
I'm so glad that he didn't.
Mm-hmm.
Because I don't think that Iwould've been any good if Daddy
would've bought me the$2,000guitar that I already ended up
owning at some point anyway.

(18:19):
Or would've bought me the cablesor the strings or the recording
equipment or all this kind ofstuff that I now use because I
wouldn't be that great at usingit.
I wouldn't be that great onstage.
And I don't think that I wouldhave a fiery attitude, attitude
towards this industry at 40years old like I do now.
Yeah.
And so would have time at 20years old when I had come back,

(18:43):
I did my like 10 month program,graduated, worked for a company,
quit, came home, and I was like,oh, my dad will help me out.
And he didn.
It was probably the reason why Igot good, because I was like,
okay, well I wanna do this sobad.
I'm willing to die to make it.
And I think there's a clip ofIsrael add Sonia, who just

(19:06):
knocked out his, his most, mostarch rival, right?
And the mm-hmm.
Most recent U ffc fight.
This guy had beat him threetimes.
He comes back on the fourth one,had lost his title, and knocks
this guy out cold.
There's a clip of him againstsomebody else where he's like
talking to himself in betweenrounds and he is like, no, I'm
willing to die.

(19:26):
I'm willing to die to win.
Well, you, I encourage you guysto go look it up because.
In this game.
This is just my experience, bythe way.
There's a million other storiesof people, like I said, maybe
they wholesaled some houses andin the first six months they
made a hundred grand and thenthey became millionaires and
billionaires.
That, that's not my story, butsomebody out there is.

(19:49):
Yeah.
For me it was like this thingthat I do is so hard to monetize
even today.
Mm-hmm.
That I still struggle withpeople understanding the value
of what I bring to an event, totheir social media, to their,
um, you know, marketing, to anyof these things, to their

(20:10):
advertising campaigns becauseit's so new that they have a
hard time accepting that there'sthis x amount of monetary value
that it offers to them.
Yep.
And so you gotta understand, nomatter how good you get Israel
out, Sonia, somebody's alwaystrying to knock you off.

(20:31):
And so, you know, I was willingthrough that 15 years, I was
willing to literally die to makeit.
And even when I drove overnightfrom San Diego to Vegas to close
Cardone with my wife, I toldher, just stay here.
I'll be back in a day or two.
And she's like, no, I'm notstaying here pregnant, blah,
blah, blah, blah, blah, blah,blah.

(20:52):
So you can drive over there ifwe're doing it, we're doing it
together.
Yo, that's ride or die.
Yeah.
You know, that's some, she'slike, Adrian,

my wife would say the same thing.
She would,

Pat Hilton (21:02):
I mo I think most badass wives would repeat what
Megan said that day, and Godbless her.
It worked.
And it's working for both of us.
But like, I mean, you gotta havea killer instinct and they, you
can't be taught this.
Mm-hmm.
No one can teach you how to havethat killer instinct.
And it's the same killerinstinct you gotta have on a

(21:22):
podcast or on stage, or in everysingle piece of what you do.
Every single day because we aregetting into a, you know, the
top 5% of elite performers,right?
That's, that's what all of uswant to be.
Yep.
As earners, as performers.
And so you're going head to headwith the best people in the
world.

(21:43):
Now, if that's what you want,then that's what you're gonna
get.
And I think that the one thingthat made the difference for me,
that allowed me to close dealswith the Cardone, the
Vaynerchucks, you know, withBrad Lee, with, um, with Ryan
Pineda, with Carlos Reyes, with,with making deals and, and

(22:04):
getting into these mastermindevents and speaking and
performing and hosting washonesty.
Mm-hmm.
It was the honesty and thevulnerability that closed the
deals.
It wasn't, I'm great at this, itwasn't.
I know I'm gonna smash theplace.
Even though those things areboth true, it wasn't, I know
that I can bring value to youraudience.

(22:26):
It wasn't I can help you sell.
It was, I need this opportunitybecause this is the opportunity
that is gonna help me get to thenext level and I, and I just
want to come in.
I want to utilize this timeframethat's convenient for you to go
over to your audience.

(22:46):
Yeah.
And I think most people arelooking for that 40 minute main
event time slot, when in realitythey should be looking for that
10 minute lunch break.
Hmm.

Yeah.
That will become the 40
minute

Pat Hilton (22:59):
slot.
It's gonna become the 40 minuteslot anyway, if you are good,
you're gonna get it anyway.
Mm-hmm.
If you get so good at your skillthat you are the best in the
marketplace, you will get paidanyway.
Yeah.
We're

like, It's kind of a metaphor for what you did for
those 15 years traveling aroundto bars.
Right?
Totally.
Those, that was your 10 minuteslots that most people write
off.
Oh, no, I'm too good for that.
I don't wanna do that.
It's not worth my time.
I'm just gonna wait for the, thebig break.
But it's like, you're notgetting it usually, unless you
do a whole lot of those little10 minute slots.

Pat Hilton (23:33):
Yeah.
Know what I mean?
Man, a hundred dollars a night.
I mean, and that was a goodnight, guys.
Mm-hmm.
There were some days where Imade like 40 or 50 bucks in a
day, and I was 28 years old, 29years old.
Mm-hmm.
Yeah.
Any normal person would've beenlike, this is ridiculous.
I'm quitting, I'm gonna go domortgages for Jimmy's dad.

(23:55):
I could have done that.
Yeah.
I totally could have done it.
My parents, you know, my family,my friends.
It's not like I, I, I didn'tknow.
People that were successful orthat had businesses or that had
opportunities or that I couldhave gone and cold called for or
put up signs or whatever.
Dude, no.
Mm-hmm I'm doing this.

(24:15):
This is what I'm doing.
I'm going to become the absolutebest at this skill and there's
gonna be nobody that can touchme cuz I'm willing to die to be
the best.

Yep.
I think a lot of people hearthat and they're like, oh, okay.
Yeah, sure.
That's cliche.
He's, I get it.
The whole die, whatever.
Yeah.
But people hear it over andover, but they never like quite
get it, you know?
Cuz they're like, there's areason that all these big guys
on stage have, you know, likethe details and the tactics or

(24:49):
whatever of their story alldiffer, but the underlying
principles are always verysimilar, right?
Yep.
Like the ones who came throughthe other end and made it, and
it's just kind of the truth,like, 90% of people, 95% of
people drop out.
Right.
And those 5% who make it throughlike the, the common denominator

(25:10):
is not quitting.
That's as simple as it is.
Like, if you go long enough,you're gonna eventually figure
it out.
You know, I, I've never metanyone who's like, yeah, I've
never met anyone who's like, Idid something for 20 years and
didn't get any results that Iwanted.
You know what I mean?

Pat Hilton (25:27):
It's just, unless they just weren't doing the
work.
Right.
There's so many people I meet,uh, you know, realtors and, and
people that don't use socialmedia, people that you would
never even hear of.
Um.
Mm-hmm.
My buddy, my buddy Tim a Reed isan example.
He's the one who found me thishouse, right?
He's been a realtor for, dude, Idon't even know how long.

(25:48):
Probably 20 years.
Let's just say 20 years.
Mm-hmm.
And dude, he's unbelievable atwhat he does.
Makes a lot of money, has like,Four kids, they go to great
colleges.
They're getting greateducations, they're getting high
paying jobs.
Um, he never like went tocollege and got a high paying
job.
He had to burn the candle atboth ends and work real hard.

(26:10):
Yep.
And him and his, his wife is hisassistant.
They go out and chase deals, butthey got so good mm-hmm.
At what they do that he'screated a book of business
people trust him.
And, and while he might not besome kind of social media
influencer, superstar type thatspeaks on stages, he's making
it.
So I don't ever want people tothink that that's what success

(26:33):
is, that you gotta beintroducing Louis Howes in
Hollywood.
Mm-hmm.
Successful.
Or you gotta be taking pictureswith Ryan Pineda to be
successful.
Or you gotta work with GrantCardone and Gary V to be
successful.
This is just what I wanted to besuccessful at in my category.
If I wanna be on stage withinfluencers and do social media

(26:54):
with influencers, well wouldn'tit be a little confusing if I
came on this show and told youto like, trust me with social
media content, if I hadn'tworked with those people it
would be a little bit weird,wouldn't

it?
Yeah.
A lot of people, a lot people dothat these days.
Sam, on the screen.
Yeah.
It would be a little bitbizarre.
Yeah, no, it's crazy cuz like, wwe, that's who we see, right?
When we think of like, oh, who'ssuccessful?
We think of, you know, the bigfamiliar faces, right?
But all those people, uh, madetheir money before they like got

(27:27):
big.
Right.
Totally.
Like we said, Andy Elliott was asales beast before anyone knew
who he was.
Totally.
Carlos, same thing.
Like Ed Millet, same thing.
Didn't blow like, you know, verysuccessful.
Didn't blow up until he was likealmost 50.
You know?
So it's kind of like at acertain point you get successful
and then you kind of turntowards impact and then that's
where we start to hear about alot of these guys.

(27:49):
Yeah.
But there's also so much what Icall silent money out there.
Like there's so many, like whenyou look up like how many
millionaires there are in the USmm-hmm.
99% of'em you'll never hearabout.
Nope.
You know,

Pat Hilton (28:01):
so, and that's, that's what I always like really
wanna shine a light on is don'tget too caught up in, you know,
the influencer entrepreneurlifestyle because trust me.
Mm-hmm.
I've navigated this space formany, many years and if you
follow me on any platform,you'll see me ranting about how
a lot of these people are fullof shit.

(28:21):
Yep.
Not anybody that I name on theseshows is.
Because I know who the best guysare, cuz I've worked with them.
Yeah.
And so just take it from me.
I, I, and I say this too, I'mnot the richest, I'm not the
wealthiest, I'm not the mostfamous, but I do consider myself
one of the most dangerousbecause I am trusted by some of

(28:42):
the top people and toporganizations in the industry to
host events, to speak to theiraudiences and to help them with
social media campaigns.
And so I would rather bedangerous and feared and
respected than the most popular.

Yep.
You, you said something mostpopular

Pat Hilton (28:59):
guys are gonna hire me anyway.

You said something really important without even
saying it.
It really is that your, yourreputation, you can't really put
a price on it.
Yeah.
And so many people these days,especially in that kind of
online guru space, are willingto, you know, make a bunch of
sales or a quick buck, but thenin the backend sacrifice their
reputation.
And then they're screwedlong-term.

(29:22):
Whereas someone who has theirreputation, like you could, you
can, or you have that, uh,relationship capital built up,
like you have so many moreoptions and you know, instead of
the kind of churn and burnmodel, like you're, you're set
up for long-term success.
So like Yeah.
You know, do everything, you can

Pat Hilton (29:41):
always tell people, like, I focus on retention over
acquisition.
Mm-hmm.
Yep.
Some of the people that arepaying my agency now are the
same people I met on the lunchbreak at Grant Cardone's event
in 2018.
Yep.
They are still on board.
Why?
Because we kept it real.
We adapted, we've pivoted, we'veintegrated with their marketing
teams, we've met their marketingteams, we've met their wives,

(30:03):
their kids, their friends, theirfamily.
They do our taxes Now.
They, I mean, like, dude, it'slike we keep it real.
We're just, I'm just a normaldude from the middle of the map,
man.
I'm a Missouri kid.
Mm-hmm.
Yeah.
Cool.
So I did some Hollywood jobs, Idid some San Diego stuff.
Well, cool.
I've done a million gigs inScottsdale in Seattle too, or
Dallas.
It's like, you gotta beeverywhere, but you also gotta

(30:26):
pick your battles, man.
Yeah.
People that resonate with you,the people that put you over
when you really needed it bad.
You gotta make sure you stayloyal to those people.
Mm-hmm.
Jonathan Frost has been myaccountant for five years, since
I was broke.
Playing on the 10 x Lunch ConLunch con, the 10 x uh, growth
Con lunch.
He's still a client and, andhe's become the accountant for

(30:48):
my entire company.
And obviously he's a goodaccountant because, I mean, look
at where our company's gone inthe last five years.
So who are you gonna takefinancial advice from him?
The guy that works with all thepeople in the 10 X realm, or
again, like Jimmy Joe Blow thatdoesn't have any big shot
clients.
You gotta be very.
Careful about who's in yourcircle and who you trust, man.

(31:11):
Intentional.
Yeah.
People that have had your back,like a Carlos Reyes or a
Bradley, those guys were givingme advice when they were just
hoping that I took the adviceand applied it.
Mm-hmm.
What they didn't know is thatI'm crazy and I applied it right
away the next day and then wentbongos gonzo with the advice and
just completely took it to thenext level.

(31:33):
Yeah.
Yeah.
Certain people, those are kindsof people that are gonna come
back and be like, okay, well nowhow can we do business, man?
Mm-hmm.
Boy, you really took that.
I don't even remember.
Sometimes I'll talk to Bradleyand he'll be like, I don't even
remember telling you that, butdude, I guess.
I guess it worked, man.
How much?
Yeah.
Right.
How much, how much royalties doI, does the B get from that

(31:53):
line?

I know these guys talk to so many people that you
know.
Yeah.
They don't gotta take that intoaccount.
Yeah,

Pat Hilton (32:02):
yeah, yeah.
And so you really wanna makeyourself stand out.
If you got an opportunity to getin front of some big people and
you got an opportunity to shine,do not let those people down.
Mm-hmm.
I still message Elena and I'mlike, oh man, I was just in
front of a thousand people.
Thank you so much for theopportunity.
You know, I'll never let youdown.
Yep.
Or like Andy Priscilla, who usedto send me messages back in the

(32:24):
day, used to bug the shit out ofhim hammered.
And I'm like, dude, thousandpeople again, like five years in
a row are doing this.
Dude, thank you for always, youknow, taking my messages and
giving me advice.
Won't let you down.
You, these people want results.
Mm-hmm.

Dude, the, the people like, so someone like an
Andy Fela or Bradley orwhatever, they, at this point,
like, yeah, they wanna make moremoney, but at a certain point
they're.
It's all kind of this, you know,this once you, once you're at a
certain point, Andy has saidthis multiple times, he's like,
once you're at a certain point,he's like, I have all the cars
in the world, blah, blah, blah.

(33:01):
He's like, what I wanna see islike, I want the impact.
I wanna see other people makeit.
And so those guys at the top, ifthey see that you are willing to
do the things, and if you'rereally listening, and if you're
like a good person, like they'regonna, they're gonna pour into
you like Carlos, for example,right?
We both know him pretty well atthis point.
One of the best, one of the bestpeople out there.

(33:21):
And like, you know, he, he cameto, I met him at another event.
I, I came, it was kind of one ofthese persistence things.
Like I came to the event that,um, c last year, I went up,
talked to him for a minute onstage.
Yeah.
He, he had a little popup at themall.
I went and supported him atanother event.
I went and said, what's up?
Yeah.
So kind of like thesetouchpoints, right?

(33:43):
Mm-hmm.
And then, You know, I was doingthis live event where I like,
I'm like, man, I want tointerview someone, uh, kind of a
live audience.
And I asked him and he did it.
You know, no fear anything.
People are like, oh, how much doyou pay him?
I'm like, nothing, man.
He, he just did it.
And, uh, they're like, man, Ireally want, and he said it like
in, when I was interviewing,interviewing him, he's like,

(34:04):
support the people who supportyou, you know?
So he's like, you come to all mystuff, like I'm gonna, I'm gonna
return the favor.
It's the law of reciprocity.
Right.
So, and, and then also even likehe introduced, he got Cody
Sperber to come to my next eventas the guest who, you know, I'm
sure you know Cody.
Yeah.
Cody's great guy.
And uh, and like he invited meto another, so like, he just

(34:25):
keeps supporting and like, mywife's like, man, I don't know
what it is, but he must seesomething in you.
Because like at this point, I'mnot someone who can really
connect him with a whole lot ofpeople he doesn't already know,
or, you know, I don't have a lotof.
Financial or business resources.
So he must see something and I'mgrateful for it, but it's kind
of, uh, yeah, it's the

Pat Hilton (34:46):
effort.
Yeah.
It's the same thing that, thatBrad Lee or Grant Cardone or
Gary V or any of those peoplesaw in me a long time ago, is
that I was actually trying to dosomething.
Mm-hmm.
And all I needed was a littlebit of time.
Yep.
To showcase my skills.

(35:07):
I wasn't asking for money, dude.
I was just asking for anopportunity to do some work with
some reputable people so that Icould get into the right
environments.
And I was just saying it thatthat Hollywood event, thousand
people in front of these people,and I go through my whole story,
all the slides and everything.
Here's me in 2007, here's me in2014, here's me in 2018 at at 10

(35:31):
x.
That's a whole 10 year time spanof, you know, essentially eight
years eating shit.
To get that gig, and I playedthat gig for free.
I didn't get paid by Cardone.
Mm-hmm.
All I asked for mm-hmm.
Was the opportunity.
Yep.
But that opportunity turned intome being the business conference

(35:53):
guy.
I knew that was what was gonnahappen, cuz I knew I had the
talent, the skill, and themindset.
Mm-hmm.
But what I didn't have was theenvironment.
Mm-hmm.
He provided me the newenvironment and so I had to make
the sacrifices necessary toprove that I could deliver in
that environment.
And he gave me that opportunity.
Yeah.

(36:13):
So you guys gotta think aboutthat.
Well, okay, it's, it's theCardone 1 0 1.
Like, who's got my money?
Right.
Well, who's got, who's got myenvironment?
Change it over because the moneywill.
If you deliver the value.
Yep.
What environment do I want todeliver in so that I can impact
people that are my client avatarso that I can convert more sales

(36:38):
over time as I build trust inthat community and in that
environment.
Yeah.
Look for the environment first.
Deliver the value second, andthe money will come.
I'm telling you it works.
Yep.
Environment is everything butmoney.
If you put money over people,you'll run out of people to make
money off of people over profit.

(36:59):
Mm-hmm.

Impact before income.
So true.
I could go into that environmenttopic for a long time, but I
It's very, dude.
Yeah.
It's huge.
But I noticed when I was talkingabout Carlos, You know, tell me
if I'm wrong, but yes.
I started to see you get alittle bit emotional.
Is there something behind that

Pat Hilton (37:18):
that Yeah, there is.
I mean, I think that I had donea bunch of these events as a
guitar player, right?
And Bradley had told me, dude,you gotta switch to mc, you
gotta switch to mc, you gottaswitch to mc.
And I did an event, JonathanFrost, the guy I met on the
lunch break, he's my accountant.
Mm-hmm.
He was like, dude, you gottacome out and just be the mc for

(37:41):
this event.
I was like, all right, I guessI'll leave the guitar at home.
Brad's been telling me to leavethe guitar at home and Carlos
was supposed to speak at thatevent, and I was, I had this
whole thing written out.
I was gonna introduce Carlos,bury the freaking place, and
then become the mc for theAll-in Entrepreneurs.
Right?
Like I added all in my bro.

(38:01):
His brother passed away.
His brother passed away, and hecouldn't make it to the event.
Like, dude, it washeartbreaking.
Yeah.
Because he's a friend of mineanyway, right?
He's like, dude, his brotherpassed away, couldn't be there.
So I like set a prayer for hisfamily and this and that and,

(38:24):
you know, made, made a littlesalute for him.
And then I did this intro forTim's story later in that event.
And it was the first time I hadever talked about Quittin
drinking.
It was the first time I had evertalked about, I've never made
six figures.
One day I'll get there.
It's the first time I evertalked about like following
God's calling and how this wholeevent would've been way easier

(38:46):
if I would've just brought theguitar and sang a rhyme and done
a jig and danced off the stageand been Mr.
Happy man.
But in reality, that's not wheremy life is today.
Things are really tough and I'mtrying to pivot and I'm trying
to become the man that's gonnaprovide for my kids.
I went through this like wholething, right?
And I introduced Tim store, TimStories always had my back.

(39:08):
He's always rooted for me, blah,blah, blah.
Tim's story.
And people got a hold of thevideo.
I published the video and Carlosmessaged me and was like, dude,
that video, are you introducingTim's story?
Was that a Jonathan's event?
I'm like, dude, I'm so sorry youcouldn't make it had this great,
um, intro written for you.

(39:30):
It's the first event I've everdone without a guitar.
Mm-hmm.
He's like, dude, that's what weneeded.
Freedom.
Yeah.
And dude, he, he booked me, paidme a bunch of money to come out
to Freedom and be an mc.
It was the biggest mc gig I hadever done.
But like, I had no lightsaberthat day.

(39:50):
Like I had no freaking weapon.
Like it was just the No, noprop.
Yeah.
And so I was like, okay, wellwhat am I gonna do?
And I remember I like text Bradand he is like, dude, tell the
truth.
Hmm.
Keep it real dog.
Anybody who knows Brad, I do thebest Bradley impression.

(40:10):
Yeah, that was pretty good.
Just give him the old be andmove on.
And so that's what I did.
I went up and I told the truth,Hey, listen, you know, done the
biggest events.
I've done events for threepeople and I just want everybody
to have a great time.
I want everybody to leave herebelieving in themselves and
blah, blah, blah.
You know, I've been, I've beensober for two and a half years

(40:31):
and people started kind ofcheering and stuff, and so many
people that, you know, believein me in the real estate space
and you know, Steve Trags hereand you know, my, my man, um,
you know, uh, Keith Everett's inthe building, blah, blah, blah.
And it just like started justbeing honest.
Mm-hmm.
And, uh, got everybody all riledup and everybody on their feet

(40:52):
and introduced Carlos, Alex andSal.
And like, just even right afterthat, I walked backstage and
they went on and people werelike, dude, That was like the
hype best intro of all time.
Like, was it?
And I was like, dude, you'vebeen doing this.
This is when I thought about it.
Like, you've literally beenhosting events, making

(41:12):
announcements, and doing introssince you were a kid.
Mm-hmm.
You better be good at this.
Yeah.
And um, so yeah, I mean anytimeany, and Carlos has been a
social media client for, I don'teven know how long anymore.
Many mm-hmm.
Many years was the first guy toreally be like, dude, we wanna
fly you out, give you the money,what do you need?

(41:33):
You gotta raise your value, yougotta do this, you gotta do
that.
Let's help you create more, uh,clients.
Let's get you some referrals.
And like when those guys startedtaking me under their wing, my
shit blew up.
Yeah.
It blew up.
And then Brad was like, yougotta come mc my events.
I didn't know you were thatgood.
So now I'm doing Brad, Lisa, manat the end of this month.

(41:57):
But I think that, uh, Man.
I think that when people tellyou to pivot, and as an artist,
this one is hard man.
Mm-hmm.
As you, you get to a certainpoint where you know, you're
like, this is it, this is what Ineed to be doing.
But then you have to slightlypivot.
You have to like drop somethingand leave something behind to

(42:18):
create space for what's next.
A lot of us are like, I need todo more, do more, do more, do
more.
Well, it's like, well, to domore of what's gonna work, you
have to do less of what isn'tworking.
Mm-hmm.
And when I was playing theguitar at conferences, I wasn't
making any money doing it.
Yeah.
But when I left that behind andbecame an expert and an

(42:40):
authority and someone thatclosed big names and somebody
that went viral, and somebodythat has helped other people go
viral.
Now I've got, uh, Carlos Reyeson my website.
He's got millions and millionsof users in our social media
system.
Mm-hmm.
So not only has he helped me,I've now helped him.
Right.
So you not only helped me createthe solution, it's now the

(43:03):
solution he uses to go viral.
How cool is that?
Yeah.
But if I never would've listenedand I would've been hardheaded
and been like, oh no, play myguitar.
I don't care if I'm broke.
Well dude.
Mm-hmm.
You have choices.
Now you get to a certain pointwhere you don't have to be broke
anymore.
Mm-hmm.
And I think that, like, for me,that was like hard.

(43:25):
Yeah, it sounds so weird, butI'm like, okay, well you, you're
gonna be broke either way atfirst.
You might as well just quit thebar gigs and start this digital
thing, how the digital thing hasblown up.
And, you know, we employ 10different people, you know, I
mean, our, our operations galhas an MBA from university in
Chicago.

(43:45):
She's a rockstar.
And it's like, dude, I don'teven, I don't even have a real
college degree.
But I'm providing people that,you know, went to college better
opportunities than they can evenget in the job market.
Mm-hmm.
That created that job.
Yeah.
So I think that it, itdefinitely makes me emotional to

(44:05):
talk about those guys and it'swhy I harp on it so hard.
It's cuz man.
Mm-hmm.
When I was really trying tofigure out how I was gonna
become a leader, those guys kindof gave me the nudge in the
right direction of, you gottalearn how to put people over on
stage without the music.
Yeah.
And I think that for anybody outthere, if you're gonna go up on

(44:29):
stage, I mean, I think that itis important to be funny and I
think it's important to beengaging and energetic, but
don't be afraid to getvulnerable and tell.
Mm-hmm.
The.
If you're looking for your firstwholesale deal and it's your
first speech and you're on apanel, fucking say that, dude.
Yeah.
The person in the audiencethat's got that deal, they're

(44:51):
ready to give it to you.
But if you don't ask for it, youare never gonna get it.
Yep.
A hundred

percent.
And it's, yeah.
It's funny cuz I mean, I'vebeen, I've been on three tiny
little stages all at my ownevents, really.
You know what

Pat Hilton (45:06):
I mean?
Build your own stage.
People won't let you on theirstage, build your own.

Exactly.
And most people overestimatelike what you need to do to do
that.
You don't have to be, you know,you don't have to have made
millions, you don't have to havea big following.
Like, you can, you can do it.
And the one thing I've alwaysbeen very conscious of is like,
I'm not gonna get up there andsay, look at me.
I've done this, I've done that.
I've never made any sort ofclaims Right.

(45:30):
About anything.
It's just like, here's themessage, here's the value.
And people are like, all right,he's, he's totally honest.
And then, you know, the defensesgo down.
They're open, they're kind, theyconnect with you.
Right?
Because a lot of times peoplelook at these people on stage
and they kind of put them onthis like untouchable different
level.

(45:51):
Like, that's not right.
Like that's not me.
That's not where I can be.
But then it's those speakersthat we were talking about this
before we started rolling isit's those speakers who can't
connect and be like, meet peoplewhere they're at in the
audience.
Not like a, you know, here's meup on here kind of level.
You know, that you could thenmeet them down there and then

(46:13):
you bring them up to whereyou're at and then they can,
they can see themselves in thatstory, in that rise.
And then that's, that's reallythe whole thing.
That's the magic.
Yeah.
You gotta

Pat Hilton (46:23):
talk, you know, two people don't talk at people.
I mean, my goal of doing this isto show you guys that, like, I
didn't have any followers when Igot the Gary V or Grant Cardone
gigs.
Mm-hmm.
I had very little money.
Yeah, there was very littleincentive.
Um, as far as Grant Cardoneconverting on a high level by

(46:47):
putting, you know, essentiallyPat Hilton, the nobody on stage.
Mm-hmm.
That's not a disk to me.
I was a bar performer making ahundred bucks a night asking to
be put in front of 10,000people.
But the difference between meand someone else may be asking
to speak or perform is I said,There's nothing going on during

(47:08):
lunchtime.
And I had used this tacticbefore.
I had played a bunch ofconferences and been like the
guy that plays when people arecoming back from lunch and it
had worked.
Uhhuh, a lunch break, nothing'sgoing on, you're spending money.
Why not have an underdog?
Why not have a hungry hustler?
Get up on stage and you can showthe world that you mean it when

(47:32):
you say if you're willing towork for it and you're willing
to be a hungry hustler, grantCardone will give you the
opportunity.
Mm-hmm.
And I said it right in front ofhis face, toe to toe.
And that's why he gave me thegig.
Yep.

It's like the half showed up

Pat Hilton (47:45):
performers and looked him in his eye and shook
his hand.
There was no contract, none ofthat gentleman's agreement.
Mm-hmm.
Handshake.
And he backed up his.
So anybody out there talkingshit about Uncle G State save it
for somebody else.

Yeah.
It reminds me of like halftimeshows for basketball and
football games, right?
Yeah.
It's like these, they're great.
Yeah.
But you never would've seenthese guys otherwise.
But they're, they're taking thatopportunity.
The people are there.
It's kind of like a little bitof a dead time in between.
Totally.
And it's really interesting cuzmaybe a month or two ago I was
watching, maybe it was N B A TVor E S P N and they were, it was
a basketball show and what thehost was like.

(48:25):
So we saw this halftime show ata game the other day and we
said, we gotta have this guycome perform on the show.
And this is like, you know,primetime E S P N or N B A tv
Nice.
That had this guy who did likeacrobatic stuff, but like with
his dog.
And it was like crazyimpressive.
But now, like that dude's be,he's gonna be booked out for the
next 10 years.

(48:46):
Oh.
You know, after that.
So you never know, like whensomeone's gonna pick you up and
like notice you and, and thatsort of thing.
And I think the, it's important

Pat Hilton (48:54):
to find those holes.
Yeah.
You gotta find those holes.
Yeah.
What's your skill?
What's your talent?
What's your expertise?
And how can you fit into someoneelse's game plan?
Like Right.
What is the, the, the Uncle Gthing where he is like, dude, if
you can't get a seat at thetable, serve water.
Yeah.
Yeah.
Most people, I'm not servingwater.

(49:16):
Right.
Well, cool.
You just lost the opportunitythen.
Yep.
I was willing to serve water andserve biscuits and shit,
whatever.
Mm-hmm.
Give me the buck, gimme thebasket of biscuits.
I'll hand

them out.
Yeah.
He'll be the bus boy, you know,whatever it takes.

Pat Hilton (49:29):
Yeah.
Whatever man, whatever.
Let me sing in the corner ofGary's book signing.
Let me do this.
I mean, I had done tons of thesetypes of, you know, um,
exchanges with people before Ipitched him on it.
Mm-hmm.
Like I knew that this method wassuccessful and that's, in my
opinion why that I was confidentthat it would work and it did

(49:51):
work.
Yeah.
And I've kept in touch with themand year after year after year,
I've utilized that opportunityto be a spokesperson for their
brand.
Someone who's grateful mm-hmm.
And somebody that just goes outand does the work.
Yeah.
And so I

have a question to kind of backtrack a little bit.
Yeah, yeah, yeah.
Because when you started, like,I'm just out here having a good
time.
Yeah, me too.
I'm having a great time.
But when you started at like 20years old and you're like, you
know, whatever dad, I'm gonnastill do this anyways.
Right.
And you went out and like, whatwas your end goal at that point?
Because.
All these like business seminarsand stuff weren't really a thing

(50:28):
No.
At that point, right.
Until more

Pat Hilton (50:30):
recently.
So I just wanted to be, uh, Iwanted to have songs that people
knew from MySpace and songs thatpeople knew from YouTube so that
I could get on like Warp Tour.
Mm-hmm.
And like, um, you know, get bigon pure volume.com and I mean,

(50:51):
dude, we're going way back.
Yeah.
Reverb nation.com, purevolume.com, myspace.com.
Those were the big digital musicproviders where you could find
someone's profile.
And there were so many artiststhat blew up using those tools
by uploading their music.
Mm-hmm.
And I was just trying to getdiscovered so that I could just
play my guitar and get paid.

(51:13):
Yeah.
And what I didn't realize was alot of people that got record
deals like a Hawthorne Heights,Or a story of the year, or a Red
jumpsuit apparatus, or aBreaking Benjamin or a Three
Days Grace.
I'm just going down the line oflike, yep.
People that were signed in like2002 to 2006, Papa Roach, any of

(51:35):
those big, you know, alternativebands that I was kind of trying
to be like, mm-hmm.
Dude, I don't know how muchmoney any of those people ever
made.
Right.
But they do it still becausethey love to play.
Mm-hmm.
They love to perform, they loveto entertain.
I gotta be honest, if Story ofthe Year from St.

(51:56):
Louis never would've gotten arecord deal and gotten as big as
they got, they were the guysthat I looked.
And I've performed with them onstage.
Now it makes me emotional again.
Mm-hmm.
Because they've always rootedfor me cuz I know'em from back
home.
Yeah.
It's like, dude, if those guyswouldn't have done it and played
so hard and done back flips offtheir amps and kicked so much

(52:17):
ass, I don't know that Iwould've looked at the landscape
of success and been like, I canpull this off.
But because I kind of like knewpeople that had done it at the
biggest level, I was like, dude,this can totally work.
Those guys did it.
They live right down thehighway.
What am I, what, what, what'sgonna stop me?

(52:40):
Yeah.
And so I, if I encourage youguys to find whatever person or
band or story or like superherotale it, it's dorky as it might
be.
You don't have to tell everybodyabout it.
Find whatever that is for you.
And like use that as fuel.

(53:02):
Mm-hmm.
To become that hero that you seethat inspires you.
If it's Rocky Balboa, I don'tcare if it's Elsa and Anna from
Frozen, yo, they're dope.
They win it.
I don't care what it's, um, youknow, find what that is for you,
that resonates for you andliterally become that superhero.

(53:23):
Mm.
Yeah.
You know, I was doing story ofthe Year super kicks on Grant
Cardone stage.
I tore my suit pants doing astory of the year fricking super
kick with an acoustic guitar.
It was legit pro.
Do you still have those pants?
I think that those pants mayhave been retired.

Gotcha.
Oh man.

Pat Hilton (53:45):
Yeah.
But that's what I would say,man, we, yeah.
You guys gotta find that.
What is that for you?
I don't know.
Maybe it's a sales guy.
Maybe it's Zig Ziegler.
Maybe it's Cardone, maybe it'sGary V.
Yeah.
Like, just figure out what thatis.
What, what do you see yourselfbecoming and like become a
mixture of all those things,right?
In your life, in your category.

(54:06):
Yep.

Yeah.
When I'm, when I think of like,all right, who's my, who's my
model of like, in this wholeentrepreneurship personal
development space, I'm like,who's my model?
I'm like, You know, there's notone, any one person that fits.
I'm like, you know, maybe I'mlike 30% this guy.
Right?
10%, that guy.
You know?
So it's like, it doesn't have tobe one example.

(54:28):
No.
Right.
You find a combination and youkind of create your own, like,
all right, you know, a littlebit, I'd have a little bit of
this guy's characteristics, alittle bit of that person, and
that's what makes me me.
Right?
Yeah.
And it's the, your uniquecombination of skills, right?
Like how many, how many other peI can't think of anyone else
that was like playing in barslike the guitar and is now like

(54:51):
an event mc for like these guys.
Right?
Is there anyone else on Yeah,

Pat Hilton (54:56):
I kind of invent, I kind of invented the position
now.
I had guidance on like, and Idon't know, That Brad literally
used the word mc, or that Carlosliterally used the word mc.
But I remember messagingJonathan Frost.
Mm-hmm.
And he was already, like I said,he was like one of the first
clients of our agency and he washaving this event and I'm like,

(55:17):
dude, you gotta let me be likethe host.
I'll get everybody at a likeclap and do chants and like
freaking do power moves and allthis kind of stuff.
Let's do it.
I got like all kinds of coolstuff I can do.
And he's like, dude, let's justgive it a shot.
And like that little video, itwas not the entertainment aspect
of what I did that got menoticed.

(55:38):
Mm-hmm.
It was the story that I toldwhen I introduced Tim's story
that people saw and they werelike, whoa, dude, we've never
heard you say that before.
I'm like, well, yeah, cuz Inever said it.
Yeah.
I was always singing funnysongs.
Yeah.
And so that was where the, thehybrid was created of like the

(55:58):
storyteller host.
Mc guy was kind of created and Iwas like, dude, you gotta run
with this.
Mm-hmm.
So, like you said, it's kind oflike a combination of that power
acoustic guy and that story ofthe year punk rock.
Never give up, you know, kill towin attitude mixed with, you

(56:19):
know, business and tactics andstrategies and Right.
Going viral and creatingrelationships and all of that
kind of stuff that we have todo.
Your environment and yournetwork are gonna determine your
success.
Mm-hmm.
I could have been the best, Icould have gotten so good at the
guitar, but if I was stillplaying in that corner in 2023,
I'd still be making the sameamount of money and I'd still be

(56:41):
in the same place.
I know people that are stillplaying in those same bars for
the same amount of money mm-hmm.
That I was playing in 5, 8, 9years ago doesn't make a bad
people.
Right.
But I was able to realize thatif I can shift the environment
and pivot my talent, I can getpaid a lot of money and I can

(57:02):
help a lot of people win.
Mm-hmm.
And so I went from callingCarlos, like, dude, I need some
help with this and blah, blah,blah.
And let's, let's see if we canmake this work to, Hey dude,
what are we gonna put on the,uh, headline for my video this
morning?
It's Thursday.
Mm-hmm.
We had 1.2 million on this one.
2.8 million on that one.
What, what do we need to do tomake'em like that?

(57:23):
Right.
Conversation has changed.

Yeah, for sure.
And another thing that we'vekind of been saying without
saying, and that you justtouched on, is how your network
is, is everything.
Right?
Because when I think of like,leverage, right?
Like we think about leverage ascapital is leverage, right?
People who have more money tospend, they have, you know, more
leverage.
People who have a team have moreleverage than someone who's

(57:47):
working by themself.
Yep.
Um, having enough following orinfluence, that's a form of
leverage.
Like there's, there's all thesedifferent forms of leverage and
a lot of'em you kind of have tobuild to, right?
Like, You're not just gonna allof a sudden have a bunch of
money, you're not all of asudden gonna have a big team
like tho.
Those are those things wherelike we look at people who are
successful, who have resources,they have these, but one very

(58:10):
important form of leverage thatyou can start building very
early on is relationships.
Mm-hmm.
Right?
Like our relationship withCarlos who we keep mentioning
like that is a form of leverage.
Right.
Relationship capital, like you,you like.
Cuz when you build arelationship with someone, now
you know, maybe they leveragetheir resources to help you and

(58:31):
it's this big interconnected webof like value exchange.
But like when you're startingout and you got nothing, start
with the relationships.
That's like the quickest, Ithink most effective form of
leverage that you can createwhen you got

Pat Hilton (58:46):
nothing else.
Yeah.
And I mean that.
Mm-hmm.
I didn't.
Know what I was doing.
I was just Right.
Doing stuff.
Yeah.
But making song videos for GaryV and Grant Cardone and this
person and that person and theother person, Sean Whelan.
Mm-hmm.
Mark Evans.
Like all those people today arelike, man, it's amazing to see

(59:08):
how far you've gone.
Yeah.
But like I didn't really realizeI was giving them something to
promote their brand with.
Mm-hmm.
By using my talent to give themsomething for free that they
could use as an advertisement.
Yep.
I was just trying to make theconnection and that was the
skill that I had.
So I was literally giving themeverything that I possibly could
give them.

(59:28):
Yeah.
Cause I didn't have any moneyand I didn't have a huge
influence at that time.
Mm-hmm.
And you know, as sure as hellwasn't Captain Wealth man, and
so I had to give them something.
And I think that so many peopleare just looking for a break,
but they're not willing to giveanything.
Right.

(59:49):
And so they're not willing toearn the trust and the respect
and the communication line.
Mm-hmm.
And that's why they don't getit.
Yeah.
Got to give something to getsomething.
Mm-hmm.
And that's a, that's a hardreality for some people.
Man.
Man, why am I not getting this?
Why am I not getting thisresult?
Why am I not getting the money?

(01:00:10):
Why am I not getting the deals?
It's like, well dude, what areyou giving?
Mm-hmm.
Like people are always like, ohman, I've made all this money,
but nobody follows me on socialmedia.
Well, how many times do you posta week?
Nobody post?
Well, no wonder nobody followsyou, dude.
You don't post anything.
How would anyone know thatyou're this expert, billion

(01:00:31):
dollar exit strategist foracquisition companies, and
you've worked with this personand that person in Disney and
espn if you've never told them.
That's a good point.
Well, what do we need to do toget started?
No, let's, if this works foryou, let's try that.
And yeah, I mean, I'm kind ofpinching myself, but I'm also
telling you guys like, dude,just post.

(01:00:51):
Mm-hmm.
Get your phone out and be like,Hey, what's up?
It's, uh, you know, it's aj I'mlooking for real estate deals in
New Jersey.
We did a wholesale deal lastweek.
It was my first deal.
I'm super pumped.
I'm getting in the game.
If you're a realtor, if you're aflipper, if you are a, um, you
know, a sales closer in realestate, I want to get in touch.

(01:01:13):
I wanna build a relationship.
You know, let's go.
Follow me.
Let's get in touch.
All you gotta do is ask, man.
Hmm.
You don't necessarily need ahigh caliber agency right off
the bat.
I didn't have one.

Bradley Roth (01:01:26):
Yeah.
Content's the same thing as youplaying in the bars, right?
Like, it is you, you post, youpost, you post.
Eventually something's gonnaprobably catch.
You gotta get some, get sharedby the right person.
Yeah.
So, so I encourage just takingthose

Pat Hilton (01:01:38):
swings to get on social media, start posting,
start looking for opportunities,start giving people some love.
If you like somebody that youfollow, get on there and tell'em
they're dope.
Mm-hmm.
Most people sit in the cheapseats and aren't willing to take
any shots, and then they wonderwhy they're not the all star
scorer.
Yeah.
When in reality, if they wouldjust kick the ball, it would go

(01:01:59):
in the net.
Mm-hmm.
But they're too busy watchingeveryone else play the game,
that they don't insertthemselves into those critical
areas that they could be useful.
Yep.
They're just so scared of whateveryone thinks.
Dude, I was broke with nofollowing and no money, and I
still closed.
Gary V and Grant Cardone, thebig guys don't care.

(01:02:21):
They just Right.
Want real mofos by'em.
That's it.
Mm-hmm.
Yeah.
You're real.
And you go for it and you'revulnerable.
People will bend for you.
Yep.
Us.
But quiet if you're quiet.
The, the squeaky, what is it?
The squeaky reel gets thegrease, dude.
Yep.
If you're quiet, no one's gonnahelp you.

Mm-hmm.
Yeah.
And then another thing, anotherform of leverage is skills,
right?
So mm-hmm.
Build skills that are relevantor useful to the people that you
want to totally connect with.
Right?
Like Gary V, right?
He's got his guy D Rock, who'sbeen with him forever, his video
guy.
Great guy.
He came in, by the way.
Yeah, that's what I've heard.

(01:03:02):
He is like, he, he just came in,he is like, Hey dude, like, let
me film you.
Like I'm gonna, and look atthat.
Now he's, you know, he's doingpretty well.
So, totally

skills full team.
When I first met Gary at thatbook signing, Only had D Rock
and the mm-hmm.
The thing that sucked the mostabout that book signing was I
remember asking him like,where's D Rock?
Because I was like, I'm finallymeeting this guy, right?
I've got this great conversationwe're about to have and there's
no camera mate.
He's like, dude, he's working.

(01:03:32):
What do you think?
Yeah, right.
But I got a picture of it.
And then years later, uh, lastyear, I introduced Gary in
Puerto Rico as an mc in anevent.
Introduced him, kicked it with DRock, and they had a whole team.
I'm like, yo D Rock is like thecreative, the guy now, now, back
in the day, I could, you weretoo cool.

(01:03:53):
Even see me at the book signing,bro, you were Ben.
And so, um, you know, look athow much he's leveled up over
the years.
Mm-hmm.
So it was a really coolconversation to see A lot of
these things have come fullcircle here in the last two
years for me of just years andyears and years and years of
practice and execution that haveturned into long-term results

(01:04:14):
and success.

Mm-hmm.
I love, I think this has been agreat conversation cuz I think
so many people who listen, whoare in this space are like, man,
how do I break through?
How do I meet this person, thatperson, and this has been almost
like a masterclass on that, youknow, you've kind of gone from
not knowing any of these guys tonow you've, you know, you, you

(01:04:36):
know, on a first name basis, themajority of these like big names
that we're talking about.
Right?
Right.
And then I feel like I'm, like,in the last three to six months,
I'm, I'm kind of starting tobreak through, right?
I'm starting to get connectedwith, and it's, but it's like,
it's crazy how fast, like, onceyou get in, things start
connecting like to the nextperson, to the next person.

(01:04:59):
It's, uh, it's really cool.
It's

great, and I think that your event's gonna be cool.
We talked about, you know, mepotentially being a part of it
and you know what I mean?
I know Carlos is gonna be there.
I know Andy's gonna be there andYep.
You know, you're, you're tryingto bring something unique to the
table.
And like I always say, dude,people will bend for somebody
that's willing to do the work.

(01:05:21):
And that, in my opinion, willalways be the case.
Always.
If you're willing to do thework, people will bend for you.
And our, uh, our agency, wepride ourselves on customer
service and client retention.
Hmm.
Like we treat our people good 24hours a day.
We got text messages andWhatsApps with all of our

(01:05:43):
clients that can contact us atany time.
If there's an issue, we fix itright away.
And, you know, there's people onour client list that are.
Extremely big names in thespace, and they've been with us
for a long time because theyhave talked to other people and
they just don't get the sameservice.

(01:06:03):
Yeah.

That's why like first forum,

you've gotta be, you've gotta be great first
form.
Who else sends, uh, notes totheir clients?
The only other company I've seenbesides First form that does
that is Nutrition Solutions.
They're a meal prep company Iuse.
Nice.
I've never ever seen anothercompany.
Mark Evans does it.
Mm-hmm.
When he sends people gear.
I'll send you a handwrittennote, but like, again, those are

(01:06:26):
three people out of millions oftransactions that are happening
every day in America.
Yep.
And, and those three people arethe only people I can think of
that send handwritten notes totheir customers and their
clients.

Yeah.
Like with every order.
Yeah.

Yeah.
So like, they're great.
It's unbelievable.
Mm-hmm.
So be that, be that one person.
Like be that one in a millionthat Cardone's like, oh yeah, I
remember you.
When I saw him in the hallwayand I was like, uncle geez.
And it's Pat Hilton.
The first thing he said was, ohyeah, I know who you are.
You're the jingle man.

(01:07:02):
The Jing.
Oh, yeah, yeah.
The guy that sings the jingles.
Like, it took me a minute.
He took me, who knows who I am.
Because that's gonna

funny on one or two ways.
You don't even realize like howpeople refer to you sometimes.
Yeah, you don't.

You're the creep from Instagram.

It's funny.
You're like, oh, that's howpeople know me, or that's what
people, yeah.
It's funny sometimes.
Yeah.
You're

the jingle, man.
Okay, I can go with that, dude.
Let's, that works.
That works the deal.
He's like, yeah, the jingle manon the lunch break.
I like it.
Let's do it.
The jingle, man.
Dude, I'll, I'll be the jingleman for you, bro.
It's all good.
Oh man.
But I, yeah.
Yeah, people gotta haveconfidence, dude.
People, people love realconnections.
Mm-hmm.
Real energy.

(01:07:42):
Real vulnerability.
Uh, these people that are highlevel, they already got the
money and the cars.
Yeah.
The houses and the, thesuccessful marriage.
Mm-hmm.
And this and that and the otherthing, dude, that stuff, the
shiny glimmery stuff does notimpress them cuz they already
have it.
So if you're trying to play thatangle, lose it.

(01:08:04):
Yeah.
Vulnerability and realness wins.

Yeah.
Because the people at thatlevel, chances are they're great
judges of character and they'vedealt with so many people.
Like they, they could see right.
Through who's real and who'snot.
Yeah.
So, yeah, dude,

that guy could tell like, you know what I mean?
This guy's got tears runningdown his face.
He needs this.
Yeah.
Yeah.
Or this just really be playingfor a hundred bucks at 35 years
old.
Cause he's getting a littleemotional here in the hallway.
Like, this guy's the real deal.
Yeah.
I gotta give him the gig.

Mm-hmm.
You could just tell like, he'sso don't be afraid of that
stuff.
That's a skill too, is readingpeople.
Right?
Like at a certain point you getto understand, like you can see
like, man, this, this person'sjust a genuinely good person and
this person just wants somethingfrom me.
Yeah.
So, yeah, totally.
But, uh, totally.
Yeah.
I feel like we could just go onforever.
It's been a good conversation.

(01:08:55):
Good.
And I appreciate

the time.
I had so much fun.
Thank you for having me on, man.
It's been great.
Uh, man, like I said, man, I'mpassionate about I empowering
people to go for it.
Yeah.

Yeah.
So, before we hop off, I gottaask you one question, and I ask
every, every guest thisquestion, and that is, what is
your definition of not mostpeople?

Uh, so my definition of not most people, um, you
know, I mean, most peoplesettle, you know, most people do
the minimum amount ofrequirement and then they shut
the lights out.
Most people aren't willing to gothe extra mile.

(01:09:39):
Most people don't chase theirdreams and chase excellence and
chase greatness is, if you wannabe like most people, well then
do that list of things that Ijust said.
Yeah.
If you want to be not like mostpeople, then you go the extra
mile.
Mm-hmm.
You work on weekends wheneveryone takes time off.

(01:10:01):
You play three gigs a day, threedays in a row on Memorial Day
weekend when everyone else isgetting drunk at the cabin.
You're on the barge singing fora hundred dollars a job three
days in a row.
Mm-hmm.
You know, I mean, you've got tobecome someone.
If you're not most people, thenyou are someone that is
literally the top 0.5% of highperformance individuals that is

(01:10:27):
willing to create a skilled indemand valuable.
You know, distribution methodthat is a solution for people
at, at high levels of themarketplace.
Whether that's, you know, aprotein supplement from Red Con
One or First Form, or OptimumNutrition, or whatever brand you

(01:10:50):
like, Jocko, that's great.
Uh, um, pick, pick whatever youwant.
Those brands that sit on theshelves that are the number one
rated didn't get number onerated because someone was afraid
to pull the trigger.
Hmm.
Now most people don't have anumber one brand, so you gotta
think about what are most peopledoing?

(01:11:12):
Usually it's the bare minimum.
And so if you're not, mostpeople, you're willing to do 10
to 20 times more than mostpeople in any category that you
wanna be successful in.
Yeah.
And you have to start today.
Yeah.
Because the more you put it off,And I've noticed this too.
There's all these differentprojects that we're working on
as an agency to help us delivervalue and impact people and

(01:11:36):
scale.
And it's like, dude, if I don'tjust do'em, they just get put
off.
They don't get done this, that,and the other thing.
And then once I do'em, boom,they're done fast, easy.
So taking action is the otherthing most.
Mm-hmm.
People just wait and wait andwait and wait and wait and wait
until there's never a perfecttime.
So they just don't do it.
And they fail you a hundredpercent, but not most people.

(01:11:58):
So you might as well write alist down of the things that you
wanna do, the things that aregonna make you excellent, the
0.5% and start doing themimmediately after you're done
listening to shows like this.
Mm-hmm.
Whatever show you like.
Mm-hmm.
Yeah.
That would be, don't

just.
Don't just file this away.
Go take action on it

immediately.
You, you gotta take action onit.
What was the point of sittingthrough an hour hearing me
babble about how it was brokeand now you know, we're doing
all these big things and I'mgetting great speaking fees and
we're closing big deals.
It's like, dude, that there were15 years, 16, 17 years where I
didn't make any money.
Barely at all.
Mm-hmm.
Most people would've given up.

(01:12:39):
Yeah.
But I guess I'm not most people

for sure.
You're not.
So, man, that was a greatanswer.
I love it.
Appreciate it.
Especially you said, uh, mostpeople settle when I open this
up.
I said allergic to mediocrity isthe first line in our kind of
slogan.
And the only way, only way youhit mediocrity is if you settle
or you stop.
Otherwise you'll never be there.
So, great answer.

(01:13:03):
And then real quick, where can

people.
Yeah, I mean, you can find meon, you know, Instagram,
Facebook, TikTok, YouTube, justtype in Pat Hilton.
I come up.
Um, and you can go to pathilton.com, you know, there's
forms and fill out the email.
Our agency's called AcousticForce Media can go to acoustic
force media.com.
Check us out, if you like it,fill out the form, we'll get in

(01:13:24):
touch.
If it works for you, great.
Maybe we work together.
But, you know, my goal is toempower people to put themselves
out there.
Um, you know, you have amessage.
It's powerful.
You deserve to be heard, but yougotta be willing to work for it.
Mm-hmm.
Yep.
You know, because if you'reinvesting in yourself and you're
putting yourself out there,people are gonna invest in you.

(01:13:46):
It's, it's a two-way street.
So.
Yep.

Go both ways.
A percent.
Definitely.
Well man, thank you so much.
This has been a appreciate man,a lot of fun.
I'm sure the first of manyconversations and collaborations
and, uh, Yeah, guys, go checkout Pat and everything he's got
going on.
Maybe you'll see him at one ofthese events real soon that
you're at up on stage.
And that's it guys.
Thank you for tuning in today.

(01:14:10):
Again, if you got a lot out ofthis episode, please share it
with a friend, leave us areview.
All that's greatly appreciated,and we'll see you in the next
one.
And always remember, don't bemost people.

All Episodes

From Unknown And Homeless To The Biggest Stages On Earth with Pat Hilton - 098

Episode Transcript

Popular Podcasts

Stuff You Should Know

Dateline NBC

The Breakfast Club

.css-15opob5{left:0;position:absolute;top:0.8rem;} All Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}From Unknown And Homeless To The Biggest Stages On Earth with Pat Hilton - 098