The "Earn It" Mentality: How To Get Ripped, Create Your Own Niche, And Earn Your Success with Justin Cross and Adam Niall - 091 - Not Most People

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Bradley Roth (00:32):
Hey everyone.
Welcome back to another episodeof the Not Most People podcast.
This is your host, Bradley, andthis is the show for those
allergic to mediocrity groupthink and following the status
quo.
And before we get into today'sepisode, whether you are a first
time listener or a repeatlistener, I would just like to
let you guys know of my one ask,and that is if you get value

(00:53):
outta this episode, if you learnsomething, if it's entertaining,
if it helps you think a new way,just that you help me out.
And return that value by sharingthe show with someone you know,
who you think will also getvalue out of it.
That's how I'm growing.
It's all organic, it's all wordof mouth.
And so I'm relying on you guys,if I do a good job, just ask
that you help me out and returnthe favor.

(01:15):
And it doesn't have to be onsocial media, although that's
appreciated.
If you can just find that oneperson, cuz I know you know one
person who this message mightreally fit well with, just ask
that you share with them.
And then if you wanna leave arating or review whatev on
whatever platform you'relistening on, that is always
greatly appreciated as well.
And then for everything, notmost people beyond the podcast,

(01:36):
which we have a whole lot goingon, just go ahead and check the
links in the show notes for allof that.
But that's it for reminders andhousekeeping.
We're gonna get right intotoday's episode.
I actually, for the first timeever on the show, have two
guests joining me, Justin Crossand Adam Nile.
Guys, welcome to the show.

(01:57):
Hey,

Justin Cross (01:58):
thanks Bradley.
Good to see you.

Yeah, I'm excited for this.
It's kind of an interestingdynamic, a first for, for the
show.
So kind of cool.
A little bit about these guys.
They are co-founders.
They work together.
We'll start with Justin.
He is the founder of Earn YourBooze and Earn It All, which
we're gonna get into what thoseare all about.
A Navy veteran and a formeraerospace engineer, turn

(02:21):
entrepreneur.
And then we have Adam joining usas well.
He is the head coach at Earn Alltraining, a certified Nu Nutri
nutrition coach, strength andconditioning coach and combat
veteran.
So we'll see.
I usually like to get into thebackstory and we'll start I
guess with Justin.
What was it that led you tohear, because you, you're in the

(02:46):
Navy aerospace engineer.
I don't know if those are bothat the same time or those are
two separate chapters.
And then what led into earn yourbooze and earn it all?

Yeah, you bet man.
So, you know, earn booze is alifestyle that I was living in
the Navy, that's kind of whereit first kind of hit me, right?
It had to be a good sailor to bein good shape, had to run, you
know, just wanted to be in goodshape cuz I was in the damn
military, right?
Mm-hmm.
But in the Navy, you know,there's there's a couple
stereotypes that hold true and,we cuss a lot and we drink a
lot.
So, that's kind of where it hitme Back then I was like, yeah,
all right.

(03:18):
I see what's going on here.
I'm really gonna take my healthextra seriously because when we
pull in the port, you know,we're not necessarily doing a
lot of healthy stuff So I thinkthat's kind of where it started
for me.
I didn't start the businessthen, but that's where the idea
started for me.
So I got out of the Navy andthat's when I went to Lockheed
Martin, which is the world'slargest defense contractor.
And that's when I got intocivilian aerospace working on

(03:40):
classified programs.
I worked on the F 22 and the F35 fighter jets.
So our jobs there were basicallyto take those brand new jets and
put brand new things on themlike weapons, stealth radar,
like you name it, all thesedifferent technologies.
Send them up and see what wouldhappen.
It was called flight test.
So that's, that's kind of wherethat, where the Navy evolved

(04:00):
into there.
But, but I was always, I wasalways, you know, working on my,
my health first, like that was abig thing for me.
And then after that what kind ofhappened and how I got away from
that, cuz that was a goodcareer.
you know that that paid, thatpaid pretty well.
I had, you know, 401K and, youknow, medical mm-hmm.
and you know, and retirement andall that kind of stuff.
Especially coming out of theNavy.

(04:21):
But I hit a ceiling right there.
I actually won, I won theinterview for the next position.
Like I was doing well, I wasadvancing quickly and I won the
position of like the managerabove where I was at.
But HR told the director, eventhough he chose me, Hey, you
need 10 to 15 years moreexperience.
Mm-hmm.
And I was like, alright.
So that's when it kind of wentoff in my head.

(04:42):
I was like, well, I'm not gonnasit here, you know, like
forever.
Like, I've already put my timein the Navy.
I've now done a bunch of time inaerospace.
I have all this, you know,energy and all this, you know,
leadership and all this stuff.
And I'm like, I'm not gonna justsit here to wait for that job.
So that really is what, youknow, started the fire in my
head.
Like, all right, I need to go domy own thing.
Mm-hmm.
you know, so, so I think it wasabout six months after HR said,

(05:05):
no, you gotta wait 10 years.
I had quit aerospace completely.
So I, I was three classes awayfrom getting my master's degree
in aeronautical science.
I ditched that we had a brandnew house that we had just built
and just customized the way wewanted.
We sold that.
Mm-hmm.
got rid of that.
Quit my job, completely movedthe family to Arizona on, on a
single, just my wife's incomeand my savings.

(05:28):
And got into business formyself.
And now here we are six yearsago after that, But it's crazy
cuz I mentioned like the ideafor IBU started in the Navy.
Mm-hmm.
and that came back around when Imoved over here cuz I, I moved
over here to Arizona after beingan engineer to open a brewery.
But I was still helping peoplelike lose the beer gut.

(05:50):
I was helping beer bloggers andbrewery owners and just people
in general.
I was helping them with theirnutrition and just, you know,
motivating their asses to movetheir bodies, which is,
something I was alwayspassionate about.
And it, and at the same time Ihelped open a nutrition store
here called Peak Nutrition.
And it all just kind of all atonce just went, hold on.

(06:10):
I got, I have a concept here,something that I've actually
been doing for a long time.
Something I'm passionate about,something I know is very unique
that a lot of people, no oneelse is, is still really not
doing, like acknowledging thathey, there are a lot of people
out there that wanna work hardon their lives, their bodies,
their families, their careers,but they still want to have.
Some fun sometimes, and for themthat, that might mean some

(06:32):
drinks on the weekends orwhatever.
I'm like, you know what, I'm notgonna be one of those guys that
just has an absolute I'm gonna,I'm gonna show people that they
can do both cuz most people dothat anyway, you know, let's
just be real about it.
Mm-hmm.
so, earn Your Booze became acompany about five and a half
years ago and here we are.
That's how it's founded.
So I can tell you what we'vedone ever since then.
But that's the whole backstoryfrom Navy to engineer, to

(06:55):
entrepreneur, to here.
We are talking with you today.

Yeah.
Very cool.
So you went, did you go likestraight into the Navy after
high school?
Yeah, yeah, yeah.
Do your four years and then didyou get out?

Yeah, man, like I I got through high school.
Like I, I hated school like Iwas.
I just didn't wanna do anymoreschool, so like college was not
gonna be an option for me.
We, I was looking at like itt TTech, you know, like a tech
school or something that had, Iwas not interested in that at
all whatsoever.
Mm-hmm.
Um, Then one day my buddy camein, we were working at Sam's
Club and he is like, Hey, I'mjoining the Navy.

(07:28):
And I was like, oh, well that'sa decent idea.
So I went talking to theMarines, air Force Navy, and
ended up joining the Navy withhim.
And yeah, this basically had Ithink like maybe a month or two
after I graduated and thenshipped off the bootcamp.

Wow.
So the next stage, I thinkpeople are listening and that's
kind of interesting becausethere's a lot of people who
listen to this and they are inthat corporate job mm-hmm.
that corporate path, but theyfeel a little bit kinda like you
did, like restricted or, or, youknow, yeah.
You have to follow.
It's not, it's not BA all basedon meritocracy.
It's based on like tenure andtime in there and that kind of

(08:04):
thing.
And yeah.
So a lot of the, I think, Ithink it's almost a good thing
because I think a lot of thoselike.
Right.
Like young stars, the go-gettersalmost get pushed into doing
something for themselves becausethere's not the room for them
to, to move up or expand wherethey're at.
And so was that pretty much animmediate decision?

(08:26):
Like once you heard that theysaid, oh, you gotta spend, you
know, X amount of years to getto where you want to go, where
you like, all right, I'm out.
Or was that a difficult back andforth decision?

Yeah, so I've, I've left two careers now, you
know, the Navy, I could havestayed in that mm-hmm.
but I did four, I did fouryears.
But you know, especially in theNavy, like you're gonna spend
most of your time or at leasthalf of your time at sea.
And I was like, well, you know,I do wanna have a family at some
point this is not gonna besustainable.
And when you're floating arounda ship in the Persian Gulf, it
does kind of feel like prison.
So I was like, you know what,four years is good.

(08:57):
I'm out But yeah, so when I gotin, so when I got out of that,
actually.
Yeah.
Like, especially like my mom waslike, oh no, are you sure?
Cuz I'd started when I was 18,you know?
Mm-hmm.
quote unquote retire when I'm38, you know?
And she's like, you sure youdon't wanna do it?
And I was like, yeah, I'm done.
I'm out.
Yeah.
But there wasn't a ton of like,pushback.
However, when I got intoaerospace, I was there for 10

(09:18):
years in aerospace and Iadvanced well through there.
I started as a technician, gotup to a manager, got up to a
flight test control engineer,and then won that job to be the
manager over the managers.
And when I decided to leavethat, that's when there was a
lot of like, you know, eyebrowsraising from people that you
think are your closestsupporters, coworkers, friends,

(09:38):
family and everything.
But it, it was a pretty quickdecision because I had so much
momentum.
Like in that, in that careerwhere I was doing well, I was
jumping and when I would get anew job, I was doing well with
that.
I would get the number one atthat, I'd get an award for how I
was doing there and you know,these accolades and everything.
So I was like, I wanted to keepgoing.
I was really passionate aboutthat space.

(10:00):
I liked it.
Mm-hmm.
it was a lot of cool shit.
You know, new technology, newweapons, new classified this,
new that I'll, you know, sometravel and everything.
I thought it was neat, but onceI realized that there really was
that hard ceiling there, I was,I, I, I was able to stop for a
minute and kind of get out ofthe, you know, the day to day.
And I looked back and I waslike, all right, even if I was

(10:21):
to get that job now, and thenthat went three years later, or
that went two years after that,I'm like, you could see the cap,
you know?
Mm-hmm.
like, you could see how muchmoney you're gonna make, and you
can see how people, especiallyin aerospace, after a couple
years, programs shut down.
You get shipped off to anotherpart of the country and you have
to follow it, and you'rebasically kind of still in the
military, you know, you're justmaking a little bit more money

(10:42):
and you don't have to shave.
But once I once I figured thatout, that there was that hard
ceiling there, it only took acouple months and I had, like I
said, ditched my career, soldthe house, and, and moved.
Like that was it.
Like I, I refused to, once I sawthe light that I, mm-hmm.
wasn't really gonna be able to,you know, make whatever I wanted
for myself, that it was a quickdecision to get out.

And where did you

move?
Oh, I was on Edwards Air ForceBase, California, which is about
45 minutes or so north of LosAngeles.
Gotcha.

Okay.
So you picked up everything.
You moved and then you got outto, like, did you, but when you
left, did you already have theconcept in your head for, in
your booze, or did it come toyou after

that?
No, it came afterwards.
Okay.
Yeah.
I, I moved out here originallyto open a brewery.
That business partner hadstarted a solar company in the
meantime.
So I came over here and startedto learn about solar.
Long story short, he wasn't ableto go forward with the brewery,
so I went about it on my own.
Mm-hmm.
But like I said, I was stillhelping people get in shape
through nutrition,supplementation, you know, just

(11:45):
basic stuff.
And then opened up peakNutrition with my buddy James
Stratman out here in Scottsdale.
Mm-hmm.
And it was during that where Iwas still brewing beer on my
own.
I was still, you know, helpingpeople get in shape and then
really helping people even morethrough the nutrition company
that would be opened.
That's where it kind of hit meand I was like, you know what?
I've got two totally differentthings going on, but they don't

(12:08):
need to be totally different.
I totally can bring'em together.
So I actually, so I, I left thepartnership at Pick Nutrition.
James and I are still goodfriends, but you know, I was
like, look, I found somethingelse to go after.
So I left back and basicallystarted earn your booze.

I think that's interesting because I think that
a lot of people listen to thiswho are thinking about quote
unquote jumping ship fromwhatever they're doing, think
that they have to have that nextpiece like figured out already.
Right.
And yeah, you, it sounds likeyou didn't, like, you kind of
just figured it out on the way.
I mean, did you have a lot ofthe typical responsibilities

(12:46):
yet?
Did you have any kids?
Did you have, I mean, I know youhad a house, you sold your house
and just kind of started fresh,moved somewhere new.
Was there?
Yeah,

yeah, yeah.
Go ahead.
Yeah, so, so kind of, so we solda, we had a, a decent decently
big house in California.
We sold that.
We downgraded, got a smalllittle historic home here in
downtown Phoenix, and it was mywife and I and my stepdaughter
who was let's see, about 15 orso at the time.
And so it was just the three ofus, you know, we're just doing
our thing.
And like you said, man, likeentrepreneurship, a lot of it is

(13:20):
figuring shit out, like on theway down.
Mm-hmm.
you know, jump out of the plane,figure out how to build a
parachute on the way down.
Yep.
That does happen a lot.
So, of course when I, with myaerospace background, I, I built
a good business plan.
I built out exactly what Ithought I wanted to do mm-hmm.
and how I was gonna go about itand what I needed to make that
happen.
So, started with a good plan,but then.

(13:40):
The other half ofentrepreneurship is, you know,
throwing that plane in the trashand figuring out how to still
get after the goal, you know?
Yeah.
And, and still get that goal.
But it was kind of crazy becauselike I said, it, the reason I
brought up the small house islike we were operating really
lean, my wife and I and myteenage stepdaughter, like, you
know, we, we were tight, reallyeasy, you know?
Mm-hmm.
it, it was easy.
But then my wife got pregnantalso shortly after I started the

(14:03):
company.
So now my little one's four anda half years old.
So that, that definitely waslike, oh, okay.
You know, def definitely didn'ta plan for this.
Now we got this small house withhardly any room and now we got
this business.
I'm starting, I'm gone all thetime, you know?
So yeah, I had to basically, Ihad to quickly figure out, okay,
how am I gonna be able to bethere for them and give the

(14:23):
business the attention that itneeds?
Cuz you know, they're.
you gotta feed both of'em, youknow?
Yeah, for sure.
So, so it was pretty crazy.
But I always say, you know, ifyou're gonna get into something,
especially with a new business,research the crap out of
whatever industry you're goinginto, what, like the, where,
where it's coming from, whereit's going, the ins and the
outs.
You know, the possiblepossibilities, how you're gonna

(14:44):
stand out, if you can dosomething better or something
different.
Research the crap out of it.
Make a great plan on how youplan to be successful with this
new thing.
But also be prepared to crumplethat plan up, put it in the
trash because things change likeall the time.
Like yeah, like we were an eventcompany.
Like so, or Boozman took off weessentially were doing events.
Mm-hmm.
cause the liquor brands are notallowed to talk, for the most

(15:05):
part about health or fitness,cuz they make booze But they
found out that, oh, they canhire somebody like me with my
planning expertise and thepeople that I bring on, like,
you know, like Adam and, and ourcoaches.
Like they can hire us to put onthese events for them.
So we became an event company.
And I bring that up because thatstart, that took off.

(15:26):
We had events all across thecountry down into Mexico.
We had a tour with Malagotequila.
We were traveling to conventionswith Sagamore spirit.
We were working with, you nameit, all sorts of different
brands.
And then Covid came around,which is something that nothing
could plan for, right?
And all the events, all thevenues, all the sponsor money
all dried up.
And so it, you know, like itwas, I had to decide right then,

(15:49):
all right, well, are we gonnapack up?
Am I gonna go back to aerospace?
You know, what are we gonna do?
And the answer was, you know,obviously no, we didn't do any
of that.
We did a lot of things to, youknow, keep the fire going, but,
um mm-hmm.
Yeah, I mean, always try to planfor shit, but you always have to
plan to not have a plan andfigure stuff out too.

Yeah.
Everyone's got a plan until theyget punched in the face, right?
That's the, that's the quote.
Yeah.
That's right.
Yeah, that's right.
So I wanna get into that, butthere was something kind of
subtly that you touched on that.
When we talk about thistransition out of something
that's safe or the career pathinto something new, there's a
lot of the people who get stuckon one end of the extreme where

(16:28):
they, they never make the leap.
They're kind of, you know, justafraid to, they have to
research, like you said, do yourresearch, but there's always
gonna be something else that youcan learn, right?
Some people, mm-hmm.
are just like, they learn,learn, learn, learn, learn.
But they'll never actually liketake the step.
Right.
Right.
And then there's the other side,kind of like me, when I started

(16:50):
out where I just jumped withouta parachute and I had no plan
really, I had no experience andI wouldn't recommend doing it
the way I did it.
Yeah.
But I mean, at least I, I got inthe game, but I could've saved
myself a whole lot of, you know,stress and money and that kind
of stuff.
Doing it kind of more the wayyou did where you're really

(17:11):
have.
not an exact step by step plan,but a general like direction of
where you're going and that sortof thing.
So I think it's really importantto kind of be in the mi that
middle section if you arethinking about it, right?
And so you can kind of know,like for those of you listening,
do a little bit ofintrospection.
Am I the person who needs toresearch every little thing and
I'll never know enough to, tomake the move, right?

(17:33):
Or, you know, am I impulsive andI just jump into things like,
you don't want to be necessarilyeither of those.
You wanna be in the middle, kindof like you did.
And even with Covid hitting youas an events company like that
allowed you to, like, you, youhad this plan and so you did all
the right things, kind of movinginto it, it sounds like.

(17:55):
But then you still got quoteunquote punched in the face when
Covid showed up and you're anevent company.
And now it's like, okay, nowwhat?
We gotta pivot.
So, right.
What, what did that pivot looklike going from events?
I mean, going basically from ahundred to zero and then having
to Right.
Switch gears.

Yeah.
And I think the the final piecethere, we're talking about
taking the leap and eitherresearching or, or whatever,
like is, is taking action.
Mm-hmm.
you know, so like, even ifsomeone's not fully committed to
leaving a, a career or whateveryet, like you can still put
things in motion with what youwant to get into, you know,
still start posting on socialmedia, still start putting it
out there, you know?
Yeah.
What you're, what what you'redoing, who you are, why you're

(18:35):
great at it, you know, like youdon't necessarily have to be
like, oh, you know, screw my.
and now I'm gonna start on dayone.
You can keep your job going andstart to put it out there, start
to get feedback and start toformulate your plan.
So when you do decide to jump,you already have a little bit of
traction and you have someknowledge about the industry
you're getting into and allthat.
But yeah, you have to answeryour question about the pivot

(18:56):
man.
So we are like 90, 95% like anevent company.
We always had like some swag,like shirts and hats, but not
much, you know, just a couple,you know, fun t-shirts, earn
your booze and earn your tacosand stuff like that.
Mm-hmm.
So when the events shut down, Iwas like, all right, well what
can we do?
We can do e-com, we can doapparel.

(19:17):
Mm-hmm.
So we we went all in on that.
We rented a building, boughtsome equipment hired a, a really
good marketer and, and juststarted to really just go after
apparel, but, That was one thingthat I wish I had more
experience before we jumpedinto, because e-comm is a bitch.
I, I, I lost a lot of moneydoing that.

(19:37):
We, we made enough to get itthrough the two years, but my
God, that was, that was not afun two years, especially going
from like, you know, shirts andmerch for us was always kinda
like icing on the cake.
You know, we'd sell eventtickets and event sponsorships
and it was great to see peoplewearing our shirts.
They loved them, you know, thatwe did high quality and they
were fun and everything, butthat wasn't ever a huge

(19:57):
cornerstone of the business.
But it had to be during thispivot.
But you know, one thing that.
you know, is it gonna help anyentrepreneur out there is to be,
you know, innovative and toreally look for different ways
to, you know, do stuff.
So one of the things that I gotfed up with was sitting,
sitting, literally sittingaround one day on the couch and
seeing that all the gyms wereforced to be shut down.

(20:19):
Like my friend Jeff Affy outhere was at self-made training
facility.
Ian Smith in Jersey, you know,was going through all his crap.
What's the, the Viking up inCanada was doing his thing.
Sean Zimmer?
Yeah.
Was, yeah.
Sean Zimmer.
And I was like, this is a bunchof bullshit.
What are we gonna do about this?
And so I launched a campaigncalled Legalized Lifting.
And we, we launched t-shirts asblack and white shirts that had

(20:41):
like a kinda looked, like,looked like a vintage like
warning sign on it, legalizedlifting.
And we sold a bunch of those andI teamed back up with James
Stratman peak Nutrition and wesold a bunch of those and gave
the proceeds back to trainersand gyms who were forced to shut
down.
So That's cool.
Even though we didn't, we didn'tmake any money on that.
That was, that, that was greatactually for us.

(21:04):
Cuz that's how I met Ian Smith.
We went out to Jersey to hisevent like a year or so ago.
Yes.
And, and it, and it kind of likeshowed people like, you know,
who we are and what I, what Istood for mm-hmm.
So it was a weird like way of,you know, just.
not necessarily political, butkind of like, but it was a weird
way of this, Hey, this is who Iam, you know?
Right.

(21:24):
And so, and so, it helped, ithelped us enough to, you know,
keep the brand going and do morewith apparel.
But it never wanted to be in theapparel business.
So we're kind of back to wherewe were before, where we have
apparel and we're, I'm proud ofthe apparel that we have, but we
don't, I don't really say thatwe have an apparel company
mm-hmm.
We sell great merch that has putup against anyone's out there,
like it's great stuff.

(21:44):
But we are, it always has beendedicated to helping people.
So we, we just recently switchedfrom earn booz.com to earn it
all.com, and we're back to ourmain mission that I started with
back in the beginning of helpingpeople get in shape with the
Earn It All Academy.
So that's where we are now.
Finally, teaching people again,like what does that mean?
Build a strong.

(22:06):
in the meantime, while you'rebuilding a strong body, you're
building a strong mind.
Mm-hmm.
And now you have a body and amind of working together to go
after business.
Because, like we've alreadytalked about here, business is a
wild fucking animal.
And if you don't have, and ifyou don't have a strong mind and
a strong body with the energyand the, you know, frankly, the
courage to keep going through alot of difficult situations is

(22:26):
not gonna work.
So that's, we're back to ourcore mission, thankfully, of
helping people, you know, earn abigger, better life through
their body and their mind.
And we're still selling apparel,but we're not trying to grow a
gigantic apparel brand.
So we'll sell anybody's shirtsand hats.
I love it.
But you know, just the evolutionof business.
Yeah.
You know, e-comm is a, is a holein our animal.

Yeah, for sure.
There's, there's two key pointsin there that I wanna kind of
pull out.
The first one is what you saidabout e-com.
Cuz I think a lot of people forthe outside looking in are like,
oh, e-comm, like, I could startit, I could drop ship.
It's easy, I can make money fromanywhere.
Right.
But, to me, I kind of look at itthe same way that you guys did,
where, you know, we have shirtsand swag and stuff, but that's

(23:10):
not the brand.
Like, that's not the base.
Right?
Because compared to events orcompared to education and that
kind of stuff, there's a lot ofcosts that go into it.
It's, you know, even, even ifyou have a unique brand that
really resonates with people,like it's, it's still pretty
commoditized, right?
T-shirts kind of, it's like abattle to the bottom.
Oh yeah.
Across brands.

(23:30):
It's really hard to, you know,make a good profit these days
with, especially with shippinggoing like, so there's, there's
just so many things where likeif you try, you wanna make that
your main thing, you'reprobably.
It's probably not the firstthing that you wanna start with
in most cases.
Right?
Like start with something else.
Yeah.
Start with an idea and then theapparel just kind of like feeds

(23:52):
the rest of it, if that makessense.
Right.
It, it's free advertising, thatkind of thing.
But you're probably not gonnalike just start an apparel
company from scratch and like besuper profitable off the bat,
you know what I mean?

No, cuz the crazy thing about it is like the, the
bigger that your apparel brandgets, the more capital
intensive, the more logisticmm-hmm.
you know, crazy.
It gets logistically crazy.
It gets so, like I've watchedI've been in the Lions den with
Sean Whelan for a couple yearsnow.
I'm actually one of hisexecutive coaches in Inside the
Lions Den.
Mm-hmm.
But I've been able to watch himcome up from, he started, lions

(24:23):
Not cheap, I think maybe a yearor so before I started earn
booze and be able, being able towatch his apparel brand grow.
Like I, I was just talking withAdam about this a couple weeks
ago.
I was like, I don't want us tohit.
Right.
Hit off right now in like ahundred x like lion.
Not cheap.
Did because like, we don't havethe infrastructure.
Yeah.
You know, like if, if you thinkabout that, like if someone's

(24:45):
pumped about selling, so youjust have one shirt designed,
you're like, all right, cool.
I'm gonna sell a million ofthese shirts.
All right, cool.
That's when you need to look andsee what does that really mean,
like mm-hmm.
are those shirts even availablelike right now?
Because we went throughshortages and we still go
through shortages of blankshirts and hats and stuff.
Right?
Yeah.
And then what kind of extra costis it gonna take to print those?

(25:07):
Because, and print and ship andstore, you know.
Yeah.
It's crazy.
So apparel's one of thosebusinesses where it's if you
scale.
you potentially, you know, losemoney because you have to really
do put everything and more backin to even get the
infrastructure.
Mm-hmm.
Cuz now you're potentiallydealing with huge shelving
systems and forklifts and a lotof staff.

(25:29):
And then if you're really intoapparel, there's always a new
drop for a new season.
There's a new drop for a newcolor, there's new designs.
Like, it's, it's a beast.
Yeah.
So if, you know, if, if you havelike a brand like your podcast,
you know, where people listen toyou, they get value at it and
you have a shirt or two orthree, that's great.
People wanna support that.
Mm-hmm.
but that's different from havinga quote unquote apparel brand

(25:51):
that is always dropping newstuff and is always, you know,
staying up with fashion trendsand you know, yeah.
Building out a biginfrastructure in people.
So it's definitely something tothink about.
You said drop shipping too, likeYeah, we could beat that one to
death.
Yeah.
You know, some people can besuccessful with it if you're
savvy enough, but I mean, Reallythe main thing is building a

(26:11):
brand.
Mm-hmm.
And that's, that's a lot harderthan I think if people realize,
even, even for someone that hasa good following, which I'm not
saying I do like someone outthere if they have a big
following mm-hmm.
it can still be pretty difficultto get people to care about your
brand enough, enough to berepeat customers and, and
mm-hmm.
you know, make enough money.
It's crazy for

sure.
Yeah.
And I think it's slightlydifferent if you're building
like a brand where you're, youknow, you're just, you're
putting your brand on a t-shirtversus something proprietary
like Nike or Lululemon wherethey have their own kind of fits
and technologies and stuff.
Like, that's a whole differentkind of discussion.
But I think most people whowanna start something are gonna
start with, you know, let me getsome blanks, let me put my brand

(26:52):
on it, and that sort of thing,so.
Right.
Definitely something to thinkabout.
And then the other thing thatyou touched on that was really
interesting was how you talkedabout like, we did this campaign
and to legalize lifting and itdidn't really make you money.
In the short term, but in thetail end, it was a huge benefit
for you guys.
Right.
It brought a lot of goodattention.

(27:13):
Yeah.
And you talked about Ian Smith.
Ian Smith's another perfectexample.
Like did, did keeping his gymopen during the shutdowns, make
him money?
Like no, he got, he got fined upthe wazoo and all this kind of
crazy stuff, but he blew upbecause of it, you know, so
yeah.
Kind of standing for somethingand sometimes you make the moves
that aren't necessarily like,oh, this is gonna bring me a

(27:34):
direct return.
But but in the long term, that'ssuper valuable.
Yeah.

You know, in a nutshell, that's kind of what we
do with, with earn your booze asa brand before we even get to
earn it all because mm-hmm.
Everyone knows the alcohol isnot healthy right there, there's
no benefit to drinking alcohol.
Right?
Yeah.
So, so we could easily take thestance and be like, Hey, if you
want to be in the best shape,don't.
It's pretty simple, you know,like I get that.
Mm-hmm.
However, most of the worlddoesn't subscribe to that mi,

(28:01):
you know, line of thinking.
So we push back against that.
We don't necessarily tell peopleto drink.
We don't necessarily encourageit.
We do have our own beer, so ofcourse we want people to buy and
enjoy that.
But but like you said, like, wedefinitely go against the norm
and, you know, we, we have a lotof you know, fitness and health
experts that, you know, Adam andand Bobby are other coaches we
all look up to, but are, they'reright about, you know, sobriety

(28:23):
being the best way to go.
But you know, this is this isalso like, you know, it's kind
of like our flag.
We planted this, we're here tohelp people to do, choose to
drink.
Of course other people as well.
It's, we're not exclusivelydoing that.
Mm-hmm.
But it's interesting how much.
How much flack we get for thatsometimes, you know, like, you
know Sure.
People just kind of peopletalking shit about it and

(28:44):
saying, oh, you can't do that.
I, you know, you need everyone,you know, there's no benefit of
alcohol.
And they, look, we get it, but,but let's be real.
The world is not gonna gochicken, broccoli, rice and so
sober like that just doesn'thappen, you know?
So we are trying to help peoplethat have, you know, that have
been neglected by trainers forthe most part kind of forever.
You know, cuz they're like, Hey,if you're not going to eat this

(29:06):
way and stop drinking, like, youknow, I'm, I'm gonna call you a
piece of crap.
There's a lot of trainers likethat and like, why we don't need
to do that.
You know, this, you know, if, ifthat's your audience, cool.
But like, you know, we're tryingto basically help people that
have typically not gotten thehelp that they need you know,
from health and fitness expertsin the past.

Yeah, I love that.
And it's really interestingbecause it does, like on the
surface you're like, okay, sothey're promoting fitness and
they're promoting.
like booze and that kind ofthing.
So it almost like, on thesurface it does seem
contradictory to a lot ofpeople.
Mm-hmm.
But I think part of that isbecause our society has become
so, like, it's either this orthat it's black or white, it's,
you know, right or left.

(29:47):
And we live in these absolutes,but like we kind of said
earlier, when you talk, when itwas about like going off on your
own, it's not like, don't jumpoff into nothing and don't wait
forever.
Like the answer is somewhere inthe middle and it's the same
thing.
Yeah.
You can do both and yeah.
No one's gonna argue thatdrinking, I mean, there's the
people out there who are like,oh, well glass of wine helps

(30:07):
prevent cancer, kind of thing.
And you know that, but that's,you know, obviously we don't
even have to debunk that yearthe benefits, but it's kind of
this like, you know, you can doboth.
And the whole kind of earning itpart is really interesting
because I think a lot of people,they're either like, never
drink, I'm, I'm sober, like it'sbad, or.

(30:28):
people are like, well, I drink.
And a lot of people who drink,that's all they do.
They don't work out, they don'tdo these other things, right.
And so it's like you can enjoythese things, you know,
obviously in moderation and thatkind of stuff.
But then you're, you know,you're earning it, you're making
yourself a better person kind ofat the same time.
So it is really unique and Ifeel like I, like Do you guys

(30:49):
have any direct competition?
Kind of like in that space that.
On both ends of that?
No, no.
There's like,

there's like some running clubs that are, you
know, associated with a, youknow, a, a beer brand or a
brewery or something like that.
But but there's nobody out therelike taking a real like,
professional expert scientificapproach to it, like mm-hmm.
there's no one doing that.
And, which is kind ofinteresting to me.
Like, I mean, there's, don't getme wrong, there's, there's
definitely some great trainersout there.
they acknowledge some theirclients are gonna drink and

(31:17):
they'll, they'll help them withthat.
But I think in general, like noone has actually like come out
and been like, yo, we are thebrand for you if this is how you
live.
You know, so mm-hmm.
I, yeah.
So we've been, we've basicallybeen the lone wolf for the past
five and a half years.
We've had a few other peoplelike attempt to kind of, to come
in and like, you know, piggybackoff some of our trademarks and
stuff like that.
Cuz I think they see a goodmarketing angle, but, right.

(31:40):
But yeah, still like no one, noone out there is going at it.
Like we are in a, you know, wehave a, our two main coaches are
Adam Nail and Bobby Maximus.
Both of them are the top shelflike fitness and nutrition and
mindset trainers and they bothunderstand it.
Like Bobby Maximus is a partnerin Clearwater distilling out of
Utah.
Adam, Adam loves to have a goodcigar and a glass of scotch and

(32:02):
they're.
They're both brilliant.
You know?
You know, cause if we were gonnareally tell people like the
absolute best way to live, like,you know, this is kind of my
pushback sometimes to like, thepeople that are just kind of
viciously sober is like, well,yeah, okay, if we're gonna go
along that line, you know, like,okay, don't ever eat any seed
oil, any processed sugar.
Make sure you sleep eight hoursevery single night no matter

(32:24):
what.
You know, don't, you know, makesure you wear your blue light
blockers.
Like, there's a lot of crazystuff.
If you're really talking abouttruly optimal health, like,
there's a lot of stuff they needto stop doing too.
Mm-hmm.
you know, so, yeah.
We we

Adam Niall (32:38):
drop this, go ahead, drop this fact in here real
quick.
Sorry.
I had to, I had to in Justinbecause most people don't
understand that their, their tapwater is more dangerous and
poisonous to them than a beer.
Mm-hmm.
like if you live in the city,your tap water is lit, literally
poison.
and, and everybody's worriedabout having a drink on Friday.
So it's like, that's why allthe, all the trainers and

(33:00):
coaches and stuff, and a lot ofpeople in the fitness industry
are so afraid of this topicbecause they're not educated
enough on they're just noteducated enough.
Right.
They haven't done their ownresearch.
And the problem is, I, I'mgonna, I'm gonna finish this
rant real quick, if you don'tmind.
The curriculum I used to teachnutrition and physiology at a
college level, and thecurriculum that they were
pushing down is the samecurriculum, or is the same.

(33:22):
It's from the same people thatjust released that study that
said that fruit loops werehealthier than steak.
Like that's what you're gettingin.
Yeah.
In normal education, that's whatyou're getting When you, when
you're trying to, you know,going through your exercise
science degree and things likethat, that's the stuff that
you're getting.
So it makes perfect sense.
You know, most fitness expertsare afraid of this topic because

(33:45):
they don't wanna touch it.
They're not educated on it, andthey, they have no idea what
they're talking about.

Yeah.
It's funny you bring that upbecause Yeah.
Number one, it's interestingwith the water thing because,
and this is something that Ithink people are starting to
wake up to, but throughout mostof history, people drank a lot
of beer and alcohol as opposedto water cuz water's where all
the diseases were and thatThat's right.
Alcohol, like had a natural kindof like disinfecting to it.

(34:11):
But then what you just broughtup about kind of the, the whole
fitness, exercise, nutrition,education space, like, I, we
could do a whole episode on thatcuz I, I don't know if I
mentioned this, but I wasactually like, I was an exercise
science major and I spent myfirst five years post-college,
like training people, like inthe fitness space.
So, awesome.

(34:31):
Yeah.
And, but I went to Yukon and atthe time they had the, you know,
quote unquote number one rankedkinesiology program and.
My guy, like for my major wasDr.
Kramer, and he was like worldrenowned.
He's the one who wrote all thetextbooks.
He worked with Tom Brady and youknow, the top of the top.
Like, he, he was the guy in thatspace and, you know, he'd come

(34:54):
into class and he's like, canhardly, he's, he's like dripping
sweat just from walking around.
He's like two, like 150 poundsoverweight, you know, ex power
lifter.
And and then like you bring upCrossFit and he was just like,
that is terrible for you.
It's so bad.
Like it's, it's unsafe.
And I mean, this was still kindof like when CrossFit was kind

(35:15):
of this like underground thingand that sort of thing, but I
was just like, man, this guy.
You know, he's, he's preachinglike health and exercise and all
this stuff, and it's like he,you know, I haven't seen his
blood work, but I guarantee it'snot good.
You know what I mean?
Yeah.
And so it's just, there was justsuch this like disconnect that I
saw and I was like, man, likepeople can be so like just

(35:38):
tunnel vision into what theywanna believe or what they've
been told that the reason, likeleaves the room you know what I
mean?
In

Adam Niall (35:45):
general.
In general, the, the curriculumis 30 years behind and then the
people writing, the, the peoplewriting the curriculum are 30
years behind that

the academics aren't in the gym.
They're the Yeah,

Adam Niall (35:56):
exactly.
Yeah.
And then on the clinical side,especially like kinesiology, I
did, I did kinesiology classesat S D S U, which has a very
good program, or they did I'mnot sure how it is now, this was
years ago, but especially on theclinical side, go to any
hospital and tell me how manydoctors and nurses are actually
healthy.
Yeah, like that, that'ssomething nobody wants to talk
about, that you walk into thehospital and every nurse is fat.

(36:20):
And I'm like,

Yeah.
I should call my wife downstairscuz she was a nurse for the last
10 years and grants about it allthe time and Oh man.
Yeah, it's crazy.
It's a crazy world.
But yeah, it's, I don't know.
I, I could go on and on aboutthat, but ju Adam, I know you,
you just jumped in, you werekind of waiting patiently on
the, on the side, but I wantedto ask, so like, I know earn

(36:43):
your booze is still around, butnow the focus, the transition's
kind of been towards earn itall, which is not so booze
focused, obviously.
And then what did thattransition look like in Adam?
Where did you come into thepicture?

Adam Niall (36:59):
Yeah, so I'll, I'll give a little bit of backstory
first.
Justin and I actually mm-hmm.
Have pretty similar stories.
I was in the Marine Corps foreight years worked on aircraft
for most of that.
Got out of the military, wentinto an industry that was really
great.
I had, I was a sub engineer inthe oil field made great money,
but again, just like Justinsaid, it was like, this isn't,
this isn't what I want to do,you know, I want to go.

(37:21):
And, and I had a pa, I had apassion for fitness for a long
time and I was like, okay, Ineed to, I need to change
something up.
So I went back to school andended up teaching nutrition and
physiology, like I said at thecollege level.
And the problem that I had withthat was just like I had
mentioned, the curriculum wasgarbage.
Everything that we were beingtaught and pushed was from these

(37:43):
ridiculous studies that you cansee.
Like if, if you have a littlebit of common sense, you can see
who's paying for the study andthat's gonna tell you the
outcome of the study.
You don't even have to read it.

Yeah.
Follow

Adam Niall (37:53):
the money.
Yeah, follow the money.
Right.
So I had a problem with thatalmost immediately when I, you
know, when I started my journeyinto, into teaching and into
educating especially on thenutrition side.
So I had a real big problem withthat.
So I ended up leaving thatstarting my own company called
tbo, O 90, which is no longeraround.
It's a total body opoptimization 90.
It was 90 day challenges wheremm-hmm.

(38:15):
you know, I would take peoplethrough 18 days of different
things, mindset and nutritionand exercise and all that stuff.
And it was basically just tobuild habits.
It was 18 days to build habits.
And I saw a lot of success withthat.
And it, it's actually kind offunny.
I personally was was sober fortwo years because I had a, I had
a problem with alcohol myself.
And it was at the end of thattwo years when I was like, okay,

(38:37):
I think I can, like, I havereally good habits now.
I'm doing really well.
Like I, I think I can go andhave a drink.
Like, I really like bourbon.
I love whiskey.
Like, I was like, okay.
So I went and bought a bottle ofbourbon.
I had a drink of it.
The boogeyman didn't jump out.
I didn't, I didn't go beat mywife.
I didn't, you know, I didn'tburn the city down.
I didn't, you know what I'msaying?
I was like, okay, interesting.

(38:59):
And that was right around thetime when when I actually found
earn booze on Instagram.
And I, I was like, I wasimmediately like, wow, I really
like this company.
I like what they're like, whatthey're pushing.
I really like what Justin, the,the owner is pushing and it's
all health related.
It's like almost all of thecontent that Justin was pushing
out the time was like, Hey, makesure you're hydrating.
Make sure you, you know, you're,you're in shape.

(39:19):
Make sure you're doing all thethings you need to do.
Be a good father, be a goodhusband, be a good person, you
know, all this stuff.
And I.
Well, this is, this is a boozecompany, you know?
And so it really resonated withme and, and I personally found
that it wasn't the booze thatwas a problem for me.
It was personal.
It was, it was something with,with me not the booze, you know?

(39:39):
Yeah.
So, so we ended up talking andand, and connecting and stuff.
And that led to me being apartner with Earn All and
eventually led to me being thehead coach here.
So,

very cool.
Yeah.
It's, it's interesting what yousaid about how like, alcohol
doesn't just change people.
It just brings out what's beenkind of hidden.
And so like, you kind of hadissues with it.
You went two years sober, gotrid of it, which is kind of the,

(40:11):
you know, the route most peopletry to take mm-hmm.
but then you're able to comeback to it effectively after
kind of doing this work andstuff.
And so what, would you have anyadvice for people who are kind
of like, You know, do I have aproblem?
Do I not?
Can I, how do I handle it?

Adam Niall (40:28):
Yes.
And this is actually prettycontroversial advice.
It's stop identifying with yourissue.
Stop identi.
The first thing that somebodysays when they're sober is, Hey,
I'm sober cause I have a problemwith alcohol.
It's like, you didn't even tellme your name yet.
You know, it's like being vegan.
You know what I'm saying?
It's like, oh, hey, I'm a vegan,or, Hey, I'm this, or Hey, I'm
that.
Or Hey, I have type, I have typetwo diabetes.

(40:50):
And it's like, oh, do you knowyou can get off of your
medication and not have type twodiabetes?
And it only takes eight days.
We know that the science saysthat I can get somebody off
their diabetes medication.
Off of Metformin off of in eightdays.
Mm-hmm.
like it's been done over andover and over and over again.
So it's the same thing to mewhere it's like, okay, number

(41:10):
one, you have to stopidentifying with the fact that
you have an issue because ofsomething else.
You have to go to the rootcause.
Same thing for obesity, samething for, for any issue or any,
like trying to go towards anygoal with your body.
It's okay.
Find the root cause first.
So the root cause for me, I hadun unhealthy habits.
That was it.

(41:31):
Yeah.
As soon as I fixed my habitissue, all that other stuff went
away.
So it's, it, my number oneadvice for that is don't
identify with it.

Yeah.
It's huge.
And I had someone on a whileback on the show who runs.
Like an addiction treatmentcenter.
And she's kind of doing things areally differently, and she
says, like, the biggest problemis people come in and they say,
all right, first thing you gottado is admit that you're an
addict.
And all you do when you say I amsomething, you're reinforcing
that belief in that identity.

(42:00):
Mm-hmm.
And so it's just gonna make itharder to change that.
Right.
Because if you wanna go fromlike, I am an alcoholic, to,
you're not, the more you say I'man alcoholic, the, the further
it keeps you in that identity.
So

Adam Niall (42:15):
Yeah.
The, the story you tell yourselfwill then be perpetuated.
So, yeah.
Which is really interesting thatAA is, you know, even years
later, my, my ex-fiancee, hisfather was sober for I think 40
years.
Mm-hmm.
and he has like his 40 year coinor whatever.
And I went to it to, to likecelebrate that with him.
I was, he, he thought it was abig deal.
And I was like, all right, cool.

(42:35):
This is a big deal.
Yeah.
And the first thing he did whenhe went up there, he said, said,
it's been 40 years, you know,I'm Dave and I'm an alcoholic.
And it's like, You haven't had adrop of alcohol in 40 years, and
you're still identifying withthe fact that you're an
alcoholic.
So, you know, and it's like,man, that, that just seems like
it's perpetuating the issue tome.

(42:57):
Mm-hmm.
and, and I, that's kind of themindset I have with in nutrition
and with fitness and everything.
It's like, okay, find the rootcause first and then open your
mind to being a growth mindset.
Because I don't know one personwho has a growth mindset that
also has problems withaddiction, because they can
grow, they can move forward,they can pass that they can, you

(43:18):
know, that's in the past, Idon't even think about that.
Even if it's, even if they'reone day of not doing heroin,
they don't do heroin anymore.
It's just not something I doanymore.
It's just I'm not that personanymore.
That was y.
Right.
So I don't know one person whohas a growth mindset that that
is in that, in the step of, oftheir life where they're like,
no, I'm building to somethingbetter that has any issues with
any of this stuff.

(43:39):
So that's kind of the targetthat we're going after is the,
the people who, who they want tobe better.
They want to, they want to domore stuff with their life, but
they also don't want to go theway of, you know, the coaches
and trainers that are reallyprevalent right now on social
media that just yell at you,tell you're a piece of crap for
enjoying a old fashioned onSaturday night.

So, yeah.
Yeah.
It's a little bit of kind of theholier than thou mentality.
Yeah.
homeless.
Yeah.
Yeah.
So one thing that wasinteresting when I asked if you
guys had a competition, becauseyou kind of combined these two
seemingly very opposing thingsand, and put'em together, and
that no one else is doing that.
So I think it's a lesson foranyone listening that that's a

(44:23):
great way to create your own.
Market or your own blue oceanbecause you guys maybe aren't
the, the biggest or the best inthe fitness industry.
You're not the biggest or thebest necessarily in the booze
industry.
But when you create that uniquecombination, it sets you apart
cuz no one else is doing that.
And so I think it's importantfor people to look and be like,

(44:44):
man, I'm not the best at any onething.
But it's your com.
Like how you combine your skillsor what you're doing that, you
know, like you create acombination that no one else
has.
You don't have to be the top inone specific thing.
Sure.
So I think, I think that's a,yeah.
Key lesson.

And especially for an entrepreneur, that's a great
lesson to not try to take on toomany different things.
You know, like if you do see onelane or one avenue that you're
like, all right, I think I cancrush this.
Well good.
Go crush that.
Mm-hmm.
you know, so like, instead oflike trying to do that and three
other things and now like you'renot really that great at
anything.
Like we, we really have carvedout our own lane and we are

(45:22):
becoming the dominant.
Force there, you know, like itmm-hmm.
it only took us, I think it'sabout a year and a half.
We had been in a men's healthmagazine, chilled magazine,
liquor.com, like small businessjournal, and now we have a PR
campaign going on right now.
We've been on live news ahandful of times.
We have billboards, we all haveall this stuff.
A lot of it's right here inArizona, but like mm-hmm.

(45:43):
that's, that's, I think theright way to grow it is like,
dominate your niche, your avenueand, you know, in like your,
like local market especially,and see where it goes.
Let it branch out from there.
But you gotta stick with it.
You know?
If we had, yeah.
When we switched over from EarnYour Boo to earn it all.com, if
we, we could have, like I said,jumped over and be like, all
right, cool.
We don't, we don't do the drinkthing anymore.

(46:05):
You know, maybe we still havethe shirts or whatever.
but like we would've been givenup that whole niche that, you
know, we've spent all theseyears making, you know mm-hmm.
and there's still, like yousaid, I love the blue ocean.
That's one of my favoritethings.
There's still a blue ocean ofopportunity out there to help
people that are not getting thehelp that they need, you know?
Yeah.
So we are absolutely still hardcharging down our blue ocean

(46:28):
with her dear booze.
And now with Earn It all, we'reable to expand out to everybody
else, you know?
Mm-hmm.
So we've mm-hmm.
we've been fortunate enough,we've partnered with do you know
Andy Elliot yet?
I don't, no, Bradley.
All right.
So, his official, Andy Elliot ishis Instagram.
He's the number one salestrainer in, in my opinion, in
the country.
And they started with car sales.
And now they are also helpingrun real financial with Bradley.

(46:50):
I have a life insurance agencywith them.
But when I got connected to gomeet this guy, Andy, you know,
the sales guy, it only tookabout five minutes of stepping
into his seminar and listeningto hear him talk about fitness,
mindset, family being a goodperson and all that kind of
stuff.
But because we stuck with ourlane it's opened up all these
other doors.
You know, so, yeah.

(47:11):
Anyways, I'm not even sure whereI was going with that, but I
guess with earn it all, like,you know, that's, that's kind of
the evolution of things is startwith one thing, don't quit on
that one thing, but, you know,see what other opportunities are
out there.
And that's, you know, especiallyfor an entrepreneurs, you can't
be scared to consider newexpansions or new avenues.
Mm-hmm.
Um, And that is really whatopened the door for us to now do

(47:32):
what we do with with Andy,Elliot and Bradley and, and all
sorts of other stuff.

Yeah.
No, very cool.
I think it's a, it's an analogythat applies to both business
and fitness, right?
Like the, you see, yeah.
All these people, they wannastart a business and I think if
you don't give something a truesix months, like you didn't
really give it a shot, you know,but like, I would say less than
10% who are starting somethingnew, make it to that 10 month
mark or that six month mark orfurther.

(47:58):
And like you guys, you know, youhit that kind of wall, you
pivoted, but you stuck with it.
It's the same thing with fitnessand diets, right?
How many people jump from dietto diet to diet to workout plan
to trainer to this and that.
And like anyone who doesanything within reason
consistently, whether it's dietor exercise for six months, like

(48:18):
you're gonna eventually kind ofbreak through and get, get the
results you're looking for.
So it's just, for sure, it's oneof those cliches we've heard a
thousand times stick with it andthat kind of thing, but it's,
it's.
It's a cliche because it's holdstrue.
You know, it's true.

That's, yeah.
And that's, and that's why wehighly encourage our, our
clients to jump into, we have a,a 12 week program called Total
Recreation.
We, we encourage'em to go intothat first because we know if
they can get, at least get those90 days, those 12 weeks, they're
gonna really start to actuallysee and feel more results.
Mm-hmm.
then they're most likely tostick with it.
Yeah.
You know?
Cause if they jump into like a30 day challenge or even a 30

(48:55):
day membership, right off thebat, It's a little, and towards
the end of that, they're alreadythinking, all right, am I gonna
keep it going or not?
Yeah, maybe I feel something.
But if you can get them tocommit to like those three
months, they're going to keepgoing.
Cuz like you said, right?
The goal is to get'em to 6, 9,12 months.
Because then, now, now that theyreally have become a completely
different person, like the waythey used to eat, the way they

(49:16):
used to train or maybe didn'ttrain at all.
Like the, the old habits aregone, new ones have been built,
and now they're really like,that's, that's the new them, you
know?
So yeah, we're a results drivencompany.
So that's, that's why we, youknow, highly encourage our
people to start with somethinglike that, to kind of break'em
down a bit and build'em back upthe right way and help totally
recreate their whole life.

Yeah, for sure.
And I think 90 days versus like30 days is, 90 days is a long
enough time to really get somemomentum that's gonna carry
over.
Yes.
Like in, in terms of seeingphysical results, I mean, same
thing with business too, but 90days you can see big results and
do it in a sustainable way wherelike if you're gonna really see
big results in 30 days, you'reprobably charge it real hard and

(49:58):
then you're gonna crash and burnafter those 30 days and fall
off.
Right?
Is that, is that what you

guys see?
Yeah, that happens.
Yeah.
Cuz that's what happens evenwith 75 hard, like I've done
that mm-hmm.
before where, but a lot ofpeople, they they look at it as
like a one-time challenge andthey get through it in, you
know, day 70, 71, 72, they're,they're struggling and day 75
comes and they feel like theyjust freaking made it, you know,
the very top, you know, of thecliff and, ah, I did it.

(50:24):
And then it's, you know, thenthey take a break and they fall
off a lot of times, you know,so.
Mm-hmm.
Like 90 days is obviously alittle bit longer than 75, but
it's the way we progress peoplethrough it too, right?
And it's the breaking down ofhabits, building up of new
habits, and also like teachingthem along the way.
So we don't, our, our totalrecreation is not a challenge.
It's really an education system.

(50:46):
So along the way they're gettingmultiple live coaching calls
every week.
Like they have all thisopportunity to learn from Adam
and Bobby and myself and ourother, you know, special guest
coaches and Andy Elliot.
So by the end of that thing,they didn't just feel like, oh,
I beat my body to death and I'mthank thankful that it's over.
They've gotten beat up, they'vegotten real results, but they've

(51:07):
also learned a ton and they'verealized how damaging their life
was before and all that BS ismost likely gonna stay gone now
because they've also beeneducated all, all the way
through the process.

Adam Niall (51:20):
Yeah.
Justin, Justin hit the nail onthe head with, with the.
You know, when you get done withsomething like that, like a 75
harder, any type of challenge oranything like that, most of the
time people feel beat up.
They're like, I'm glad it'sover.
You know, I'm gonna take a resta little bit and then see what,
see what comes out.
The other end we see with, withour system that we designed, is

(51:41):
that when people get to the end,they're fired up for more.
Yeah.
They've seen, they've, theirhabits are different.
They're different people.
Their, their relationships arebetter.
Their bank account looks betterin a lot of instances because we
do we do do calls on, on wealthand things like that as well.
This is a full, you know, fulllifestyle.
And what we see is when they getto the end of it, they're like,

(52:01):
what's next?
How?
Like, let's keep going.
Let, let's keep this goingbecause, you know, it's not any,
any trainer could take somebodythrough a 30 or 60 or 90 or
however many day thing and justbeat the crap outta their
clients.
Give them, you know, a 1200calorie diet, let them lose a
whole bunch of, And then at theend of it, it'll just be like,
that show my biggest loser, mostof the, you know, 90% Yeah.

(52:23):
Of the, of the people gained allthe weight back or more mm-hmm.
And it's like, that's not,that's not sustainable.
And, and here's something that,that I preach a lot and I've
actually gotten some flack from,from some of the rest of the
fitness industry.
Even some, some pretty big likeinfluencer type people in the
fitness industry.
When I, I like to tell peoplethe secrets, like trainers
secrets and the biggest secretfor any type of result is

(52:47):
adherence.
Mm-hmm.
That's it.
If, if you want your client toget results, you have to design
a system and a program for themthat they personally could
adhere to, you know, so it'slike the 75 hards and all these
other systems out there that,that it's just one benchmark,
kind of a cookie cutter thingwhere it's like, if you, you
just follow this and if youcan't follow it, then you're not

(53:08):
good enough or whatever.
And it's like, no, we, we bringpeople in.
Everybody gets the same like, Iwould call it like a, like a
skeleton of what I would likethem to accomplish over 90 days.
But then e each individualperson's system is then
personalized by myself and ourcoaching team.
So it's like, that's thedifference.
The difference is is like, I, Ialways say it like this, like

(53:31):
the personal has been taken outof personal training in the last
three, four years.
Even more than that.
I, I'm sure you saw it as well.
Yeah.
There's no more personal andpersonal training because
everybody has their, their$10,you know, cookie cutter, P D F
that you can buy or mm-hmm.
or whatever it is.
You can find how it's not theworkouts.
It's nothing like that.
It's the personal touch on beingable to design a system for

(53:51):
somebody that they can adhere

to.
Yeah.
And not everyone necessarilyneeds to go get a trainer off
the bat.
Right.
Or buy some expensive program.
Like a lot of people just needto go for a walk each.
Like, you know, yeah.
It can be real simple.
And then, you know, I've done 75hard as well, and I think 75
hard has been a, a major netpositive as opposed to the
negatives.
But the problem is when I seepeople who, they either have to

(54:15):
be on it or they completely falloff the wagon, right?
Yes.
And it's, it's like what wetalked about before, being at
these two extremes, right?
You go to, like, the pendulumswings one way, like you're,
you're dialed in, you're doingyour two a days and all this
stuff, and then it comes off andit's like, whew.
Like you, you fly back to theother side.
And so for me, like right now,I'm on day like 26 of, I do a

(54:39):
couple times a year.
I'll just do like 30 days oflive hard.
This time, you know, I hurt myfoot.
I'm just getting back intoworking out after kind of a
crazy second half of last yearwhere we were traveling and
stuff like that.
And so I said, you know what?
Like what am I gonna do and nothate and like want to continue
on, right?
Because that's the key.
And so I said, you know what,I'm gonna do it, but I'm just
gonna do one workout a day fornow.

(55:00):
I'm not claiming that I livehard program and for like social
media clout, I haven't toldreally anyone except you guys
and people right around me.
Mm-hmm.
you know, but it's sustainableand I'm like field momentum and
it's something that I can justkeep doing pretty easily.
And so I think it's pe like, andI, and I've been doing fitness
and training stuff for a longtime and so I thi it takes a

(55:23):
certain amount of time to buildup the self-awareness about what
works for you, how much volume,you know, what do you enjoy, all
that kind of stuff.
But absolutely.
But again, that came from doinga lot of trying a lot of
different things.
So again, same thing.
I think, I feel like that's kindof been like this overarching
message that comes right.
And it's like you can work out.
You could, like, you don't wantto just work out and like hate

(55:46):
your life.
You don't want to just beboozing all the time.
Right.
There's that middle ground.
Same thing with the fitness,like finding what works, what's
sustainable.
Because like when we talk aboutnot most people, and most
people, like most people,there's probably 40% on one end
of the extreme, 40% on theother, and then that small
percentage that has kind offigured out that middle ground
that works long term.

(56:07):
So yeah.
But one other thing that I'mcurious about with the whole
kind of like earn it mentality,earn it branding, is that, At
all, like a subtle jab at kindof participation culture and
that sort of thing that's goingon and people wanting handouts
and all that.
It's not so subtle.
Abso

Yeah, it's absolutely, yeah.
Yeah, absolutely, man.
Like, especially on, in thesepast couple years, like, I think
a lot of eyes were open to howmany people are, are looking for
some sort of a handout orassistance mm-hmm.
or someone else to do something.
They're trying to step away fromresponsibility and that's
exactly what we're fightingagainst because like, I, I have
a four and a half year old andI, it's apparent to me we need

(56:50):
her and kids her age now to growup and have the earn it
mentality.
Otherwise they're just gonnafall into the system.
They're gonna be getting thehandouts and they're just gonna
be following along, doingwhatever the TV tells'em to do.
And that, that bigresponsibility, personal
responsibility piece is.
has been damaged a lot.

(57:10):
Yeah.
Recently, in the past couple ofyears.
But even think back like couplegenerations, like my
grandfather, you know, likeWorld War II era, like I would
say most people back then wereall about working their asses
off to earn mm-hmm.
you know, the, the house, thecar, go to war, whatever was
needed.
Like they just did that.
They, we call'em the greatestgeneration, right?
Yep.
So now like we're in this, we'rein this culture where there's so

(57:33):
many shortcuts, there's so manyhandouts.
There are so many people, likeyou said, trying to do a quick
business and if they don't getsuccess in a couple months
they're out.
And it's like, no.
Like look, whether you aretrying to get, you know, in
better shape, build a bettermindset, make more money, build
a business, have strongerrelationships, you need to earn
it.
Mm-hmm.
like, so we are really trying torestore that, earn it mentality

(57:55):
everywhere to everybody, tokids, to older people like white
collar, blue collar.
It doesn't matter.
We want people, no matter whatthey are after to earn it cuz
like, It, it does feel better,right?
Like mm-hmm.
what I mean?
Yeah.
It's cool.
Like if somebody gives you acheck for, you know, a good
amount of money, that's cool.
Like, you get that you like it,you're happy.
But like if you work your assoff and then you get that check,

(58:17):
you look at it like thatgratitude or, you know, for, for
the check, for, for theexperience, really that because
you've earned it, is so muchdifferent.
Mm-hmm.
and I, you know, and I, I, and Ithink if the more people they
can experience that even bitesize wins it starts to become
infectious.
You know, like when you see yourhard work pay off a little bit
and you do drop a pant size, oryou do get a, you know, a bigger

(58:40):
check in the, in the bankaccount or, you know what I
mean?
Like, people just recognize you,like, man, that Bradley's always
out there doing this thing likethat, that feels good, you know?
Mm-hmm.
And, and I think that thatspreads and we need it to spread
to everybody out there if wereally want to, you know,
continue to be one the best,strongest country around if we
want the, you know, a, a good,strong close society like.

(59:03):
To earn it mentality needs tocome back.
So that's a huge push for us,especially with the younger
generation.
Especially a lot, a lot of theyounger boys that we're helping
grow up into men.
We, we really see that needing.
you know, to be pushed hard.
Yeah,

no, I love that.
So well said.
And yeah, go ahead, Adam.
Earning, so

Adam Niall (59:21):
earning is actually like the, the, like when you
earn something, the human body,and you, you probably know this,
Bradley we have a positivefeedback loop for that.
It's our dopa dopaminergicsystem.
Like we have a positive feedbackfor when we do hard work and get
something for it.
Mm-hmm.
it's like when you hunt for yourfood, it's a, the whole
different feeling.
And, and anybody who's neverhunted before has no idea what

(59:43):
it feels.
To go and stock an animal, huntit, and then bring it home, you
know, and, and, and everythinglike that.
They, they have no idea whatthat feels like.
And in a, in a world where we'regetting a constant negative
feedback on that dope manicsystem from, from fucking social
media and from, you know,instant gratification and all
this stuff, everything is aninstant gratification.

(01:00:05):
Like, to earn something is theonly thing our body has a
positive feedback loop of.
Mm-hmm.
So it's like, it's not just,it's not just the feeling.
It's like, this is how we weredesigned, this is what Yeah.
You know, this is what humanbeings were designed to do, is
to earn and to fight and toconquer and to, you know, to
push for more and things likethat.
To expand the perimeter and,and, and, and all that,

(01:00:26):
especially for men.
Mm-hmm.
So yeah, that's what we'redesigned to do.
So it's like, if we're not doingthat, then like we're dying.

Bradley Roth (01:00:34):
Yeah.
And I think there's a millionparallels, countless parallels
between like fitness andbusiness.
Right.
And I don't know why this justcame to me, but it's like, if
you don't earn it, you don'tlearn it.
Right?
Like if you don't mm-hmm.
work hard for your money.
If you get a handout, if you,you know, if you win the
lottery, you're gettinginheritance or something like

(01:00:56):
that.
Those people usually blow it.
They're not happy.
There's no sense of satisfactionversus like the person who goes
out, they build from nothing andearn it.
Like those are the people thatwe always kind of look up to and
follow.
Right.
Or the person who works theirass off to lose a few pounds
versus the person who goes andgets liposuction and is just
gonna continue the bad habits.

(01:01:16):
Right.
And so it's like if you don't goout and earn it and do the hard
work, You're ch, I mean,obviously you're choosing
yourself in the end, but youknow, if you don't learn the
lessons along the way, like Ithink that's, that's the most
valuable part, right?
It's not like, oh, I got thismoney in my bank.
It's, I learned how to, and nowI can go do it again and more if
I want to.

Adam Niall (01:01:35):
Yeah.
That's the, the big, you know,the big question that a lot of,
a lot of these really successfulpeople get asked, especially
Jordan Belfort was asked thisquestion, I just recently
watched a podcast with him.
Mm-hmm.
and they said, Jordan, whatwould you do if you had to start
over with nothing?
And he goes, I'd be amillionaire in six.
Yep.
He goes, I already know

how to, it's a skillset.
It's

a skillset.
Yeah.
As soon as you mm-hmm.
Like if you are just givensomething, if you're gi you
never learn the skills or in thehabits like you, like you said,
you never all, it's all thethings on the way that really
matter and really teach you andreally, you know, make whatever
that la that thing is lasting.
Mm-hmm.
Hmm.
Cause it's like, it's the samething, like, give a man a fish.
You can eat for a day, you know,but teach a man to fish.

(01:02:14):
It's the same, it's the samething.
And we have so many differentexamples of earning it in
literature and in history and inall that stuff, we have so many
examples of why it's important.
It's almost, it's almost crazythat, you know, the way the
world is now, it's almostinsane.
That like, wait, why aren't wedoing that?
Just out of like, you know, outof out of just, just inherent

(01:02:37):
like, oh, that's, oh, this iswhat we're supposed to be doing.
You know?
Yep.
It's like, so

it it's crazy.
It is, it is.
And I like, I feel like inanother synonym for earn it all
is like, you know, screwsocialism, Right.
Or something like that in asense.
Yeah.
Earn, earn your keep.
Yeah.
And yeah, absolutely.
Yeah.

And you know, it's funny because in a, in a proper
socialist thing, everybody isearning their keep by, they're
doing something in thecommunity.
I'm not a socialist, by the way.
Let's just get that outta theway.
Right?
Yeah.
But a lot of people don't evenunderstand like the, a lot of
the people who claim to besocialists, they just want stuff
for free.
And it's like, well, theoriginal like concept of

(01:03:18):
socialism was that urinarysociety and everybody does their
part for the society, right.

That's been skewed.
And then you

say that, yeah, you say that to a socialist and
they're.
You know, no, I'm supposed tojust get stuff from the
government.

Yeah, yeah,

Justin Cross (01:03:33):
yeah.
But yeah, we don't.
Yeah, but exactly.
We don't even want the originalintention of that cuz like,
we're trying to go after bigger,better lives.
We don't just wanna be a cog inthe machine, which is why we all
left.
Mm-hmm.
you know, the, the jobs and thecareers that we had cuz we do
wanna earn more in life.
But if you just go by and, youknow, do what they say to do
and, you know, go to college,get a job, buy a house, have

(01:03:53):
kids like that is just, A cog inthe wheel.
Like you're just a piece ofsociety.
Yeah.
You're filling this role as adoctor or an engineer or a
janitor, whatever it is.
Like you're doing that.
So like when we break out of it,we really need to make sure that
we keep that, earn it mentalitycuz no one else is gonna do the
business for us.
No one's gonna get us in shapefor us.

(01:04:15):
Like it's, it's daily actions,intentional daily actions that
are gonna really decide if we'resuccessful in, you know, in
business and in our life andour, in our body and, and
everything.

Mm-hmm.
John, John d Rockefeller paidgood money to make the school
system in a way where we wouldall be cogs in the machine and
work at the factories.
Yep.
So, and that, that's proven.
Like they, they paid a lot ofmoney to set the school system
up tho those, the founders ofAmerica, the John d
Rockefeller's, the Rockefellers,the Carnegies, you know mm-hmm.
they shaped the way that ourschool system is to

make good workers.
Exactly.
Yeah.
Because we needed

work, we needed, we needed workers.
So, and we just have perpetuatedthat same system.
And it's, it's showing now.
It's definitely showing.

Yeah, exactly.
I mean, that is not, like, notmost people, like I said,
allergic to group think andfollowing the status quo.
And so there's nothing wrongwith being a doctor, you know,
or like kind of these likestandard career path things that
are promoted, but it's, are youdoing it just by default and
going through the motions andwhat everyone says to do?
Or is it like your choicemm-hmm.
you know, so, but that's anotherrabbit hole we could go down.

(01:05:22):
I know.
Yeah.
We've been, we've been going fora while.
And it is interesting in the newdynamic I haven't had two guests
before, but it feels like it'seasier to talk about things
forever cause you got more, morevoices.
But I want to kind of start towrap things up here and there's
one question that I ask everyonewho comes on the show, and that
is, and now I get to ask it toboth of you separately, is what

(01:05:43):
is your definition of not mostpeople or what do you think of
when you hear that?

Justin, you wanna go first?
Sure.
That's a good, that's a goodquestion, Bradley.
I mean, most people in myopinion are asleep out there in
the world.
Like most people are just kindof going through the motions.
They're they're believing, youknow, whatever they're told from
wherever they get theirinformation, whether it's on
social media or the news orwhatever, and they're, it, it,

(01:06:09):
it's clear as day to me thatmost people are just kind of
going with the flow.
They don't have a lot ofintention or, or any purpose.
They're looking for a purpose,but they're just kind of, I
don't know.
I don't wanna necessarily sayeveryone's a sheep, but cuz they
don't, they might not know it.
But I do think that most peoplejust don't really, you know,

(01:06:30):
step back and look at whatthey're doing with their lives
and they're just being mostpeople.
Mm-hmm.
So when I mm-hmm.
When I, you know, you ask methat question, I think, you
know, like people like us, youknow, we're not, most people
we're questioning things, youknow, we're questioning
narratives, we're questioning,you know, if someone, if the
news says something is bad,okay.
I don't know.
Is it bad if the news sayssomething is good, is it

(01:06:51):
actually good?
You know, like, yeah.
And you know, we're questioning,you know, okay, what are we
gonna do with our experience,with our educations and, and
with our time?
Are we gonna do what most peopledo?
Or are we gonna try to createsomething else and do what, you
know, most people won't do.
So to me, that's what it is andit's I look at it every day
through the lens of being afather and a husband and a

(01:07:12):
business owner, and you know,just.
A guy in general.
And I see most people out therenot really knowing what they're
doing.
They're just going through themotions.
And so that's why I think your,your name of this podcast is so
great because it's for peoplethat are kind of broken out of
that, you know, that thatmatrix, if you will, to steal
from Tate That's what I think,that's what it kind of means to

(01:07:33):
me.
Yeah,

that's a great answer, Adam.
How you gonna follow that one?

Yeah.
I think not most people are,most people you hear about in
history.
Mm-hmm.
I think if you've heard aboutsomebody in history, they're not
most people.
Because if you're, if you'resomebody of, you know, if you're
somebody of status or you'resomebody that people write books
about, or you're somebody whopeople listen to, or you're
somebody who has, you know, thepower of persuasion, that that

(01:07:59):
has an audience, I think you'renot, most people, I think, I
think most people just kind offall in line with whatever the
hierarchy is.
And I think it's always beenlike that kind of, but at a
smaller scale, you know, evenwhen we lived in like a, like a,
like a tribal, you know, even inlittle tribes you had the not
most people, which were thehunters and the, and the people

(01:08:20):
who made the fire and, you know,and all that.
And then you had the most peoplewho kind of just sat back at
the, at the village and, andmade it, and made all the babies
and you know, did whatever.
But nobody remembers thosepeople either.
You remember, not most people.
So that, that's what I would sayabout.
Yeah, that was good.
The history that you've everheard of is not most people.

Yeah, it's true.
Or any, any movie character everthat people root for.
Yeah.
Right.
It's not, yeah.

Was it what's that movie, Troy?
It's like, oh, that's why nobodywill remember your name.
Yep, exactly.
Just you're just

a, a talk of the wheel, so, yeah.
Yeah.
Or like what you kind of broughtup Justin with the being stuck
in the Matrix or like anoanother kind of Tate reference,
you know, love him or hate him,but his he talks about NPCs
non-player characters.
Yeah.
People who just cut up and, andif anyone wants to kind of like
a great movie that kind ofhighlights This is Free Guy,

(01:09:13):
that movie that came out.
Totally.
Yeah.
And the, like the guy who kindof breaks out of being an MPC
and that kind of thing.
It's actually like a.
Kind of analogy for, for theworld in general.
So those are yeah, yeah, yeah.
Both phenomenal answers though.
Really like those.
And then I wanna give you guys,like, we, we touched on it a
little bit, but I'm sure peoplelistening are like, okay, you

(01:09:34):
know, how do I find out moreabout the events or the programs
and that kind of stuff.
So where is the best place forpeople to find you guys and what
you got going.

Yeah, our main website is earn it all.com and
then there's also a button onthere, but you can go to earn it
all academy.com.
So earn it all.com has all ofour merchandise that has the
flyers for up upcoming events,shirts, hats, tank tops, stuff
like that.
And then Earn It All Academy iswhere you can train with us.
So we do our, our 12 weeksystem, we do monthly
memberships.
But if you, you have anyquestions about, you know, Hey,

(01:10:06):
how do I earn my booze?
How do I just get in bettershape?
What do I need to do?
If you like, you know, somethingyou heard here, that's where you
can find all the products andservices that we offer.
And then my, my Instagram isJustin J.
Cross and I'll 6 0 2 3 9 6 0 2 77.
I always give my, give out mycell phone number as well.
But anywhere you look up, earnyour booze or earn it all, you
can send a DM and get in touchwith us.

Very cool.
And Adam, anything to add tothat or where people can find
you?
I

think he hit the nail on the head.
I'm the Adam Nail on Instagramand all, all platforms.
Find us@earnallacademy.com and Ilook forward to training with
you.

Awesome guys.
Well, this has been a lot of funand I wanna give you a chance,
though.
Is there any, any last kind ofparting thoughts or words for
the audience?
Yeah, I've

got one real quick.
Go ahead Justin, if you wanna gofirst.
Mine's, mine's real short.
Yeah, go ahead.
So, yeah, so my, my, one of myfavorite quotes and I'll, I'll
just say it it's never too late,but don't

wait.
Hmm.
Love it.
Short, simple to the point.
Yep.

And I would say, especially for my business
owner, entrepreneur friends outthere, you have to come first.
Mm-hmm.
So a lot of the times weprioritize, you know, money or
marketing or other businessaspects, but I believe that's
why most people get burned outor they get super stressed out
or they get suicidal.
You know, they, they go downthese dark holes because they're
not taking care of themselvesfirst.
And you do that by building yourbody in your mind.

(01:11:30):
So put you first so you can giveyourself the best shot to crush
your business and still be therefor your family and yourself.

Yeah, I love that.
That's a very important messagethat we inherently know, but
get, get lost a lot of timeswhen we're, we're in the thick
of it.
So, and man, thank you guys somuch for coming on the show
today.
This was, this was a lot of fun.
I don't even know how long we'vebeen going, but quite a while.
And look forward to, you know,more collaboration in the
future.
So thank you.

Yes, sir.
Thanks, Bradley.

Take care, brother.
Yeah.
Thank you.
So guys, thank you for tuning inagain.
And after listening to this one,I know I said it at the
beginning of the show, but Iguarantee there's at least one
person, you know, who is gonnabenefit from this.
Whether it comes to someone whowants to, you know, learn to
deal with alcohol better, whowants to get in shape, who wants
to break out of their job.
Like there's so many topics inthis episode that are gonna be

(01:12:22):
useful to someone, you know.
So again, please think of thatperson, share this episode with
them, and you know, that'sreally all I ask.
And other than that, thank youfor tuning in.
We'll see you in the next one.
And always remember, don't bemost people.

All Episodes

The "Earn It" Mentality: How To Get Ripped, Create Your Own Niche, And Earn Your Success with Justin Cross and Adam Niall - 091

Episode Transcript

Popular Podcasts

Stuff You Should Know

Dateline NBC

The Breakfast Club

.css-15opob5{left:0;position:absolute;top:0.8rem;} All Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}The "Earn It" Mentality: How To Get Ripped, Create Your Own Niche, And Earn Your Success with Justin Cross and Adam Niall - 091