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July 25, 2025 51 mins

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Is luck actually random—or can you create your own?

Today’s guest, Nicole Perone, says luck isn’t some mystical force reserved for the chosen few. It’s a strategy—and she’s living proof. As the SVP at the #1 retail mortgage company and host of The Billion Dollar Banker podcast, Nicole has been studying what she calls the science of luck!

In this episode, we dig into what it really takes to create your own opportunities through personal branding and strategic thinking. 

Nicole shares how she broke into a male-dominated industry at just 23, scaled to leading a $2B mortgage team by 33, and the mindset shifts that helped her rise fast and lead with impact.

We’re talking:

  • The psychology of high performers
  • How to build your own momentum when no one’s clapping yet
  • Imposter syndrome (and what to do when it creeps in)
  • The not-so-glamorous truth behind “overnight” success

If you’ve ever felt stuck, underestimated, or like you’re waiting for permission—this episode is your wake-up call to stop waiting and start owning your next big move.

Show Notes: 

Want Even More Personal Branding and Marketing Tips & Insights?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

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